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Shopify’s Chief Revenue Officer on the Shop Marketplace, How They’re Helping Stores Compete & What Tobi’s Really Like
08/22/2025
Shopify’s Chief Revenue Officer on the Shop Marketplace, How They’re Helping Stores Compete & What Tobi’s Really Like
What happens when one of the most powerful voices in eCommerce sits down for an unfiltered conversation? In this episode, I’m joined by Bobby Morrison, Chief Revenue Officer at Shopify. With decades of experience at the intersection of tech and commerce, he offers a rare inside look at how Shopify is evolving in a world where competition is fierce, margins are tight, and AI is changing everything. Listen in as we cover the rising pressures facing merchants - from macroeconomic shifts to fee hikes from Amazon, Google, and Meta - and how Shopify plans to help entrepreneurs fight back. Bobby shares insights into the future of AI in eCommerce, the vision behind Sidekick and AI-first work culture at Shopify, and how the platform is navigating marketplace dynamics, brand control, and Plus pricing. We also talk Shop Pay, trade-offs in checkout UX, and the company’s stance on being both infrastructure and a branded touchpoint. You can find show notes and more information by clicking here: Interested in our Private Community for 7-Figure Store Owners? . Want to hear about new episodes and eCommerce news round-ups?
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