The Sports Career Podcast | With Ed Bowers
Welcome to The Sports Career Podcast, hosted by the passionate Ed Bowers, who has dedicated a decade to empowering others in Sports Career Education. This podcast is your ultimate resource for career development in the sports industry. The Sports Career Podcast provides inspiring interviews and masterclasses featuring today's leading professionals and industry leaders from around the globe. Whether you're just starting or looking to grow your career, let these insightful stories and expert advice ignite your journey toward a successful career in the sports industry. Get ready to be inspired and take your sports career to new heights!
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456: Ed Bowers-How I Learned to balance Being Introverted and Extroverted in the Sports Industry?
09/18/2026
456: Ed Bowers-How I Learned to balance Being Introverted and Extroverted in the Sports Industry?
This week's podcast is a solo episode from Ed Bowers, the host of The Sports Career Podcast. You will learn: Authentic Networking in the Sports Industry Nurturing Professional Relationships in the Sports Industry Introverted vs. Extroverted: How to Play to Your Strengths When Networking Job Shadowing as the First Step Into Athlete Youth Development Case Study: Ed's Current Trip to Saudi Arabia and What It's Teaching Him About the Women's Game Resourses: Let's Connect! Connect with Ed on LinkedIn: Follow Ed on Instagram:
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455: Kely Nascimento- How to be an Effective Storyteller in Football?
09/10/2026
455: Kely Nascimento- How to be an Effective Storyteller in Football?
Football as a Vehicle for Change: Using Football Stories for Social Impact with Kely Nascimento This week’s podcast guest is Kely Nascimento – founder and CEO of The Impact Game, President of the Nascimento Foundation, global sport and narrative strategist, and daughter of Brazilian legend Pelé. Kely’s career has travelled through art school, graphic design, photography, theatre, and content creation, before converging on purpose-driven storytelling in football, particularly in women’s sport and social impact. Drawing on a life lived between Brazil, the United States, and Paris, she has developed a unique lens on how art, culture, and human behaviour intersect with football. In this conversation, we go deep into storytelling as a tool for social change, why football is such a powerful vehicle for humanity’s stories, and how better listening, empathy, and diversity in decision-making can unlock the “untapped power” of women’s narratives in sport. During the podcast chat we spoke about: Football is the vehicle, not the destination Kely’s real subject is people, not sport. Football is simply a powerful global stage to explore human behaviour, identity, culture, and social issues. If you love something outside sport (art, music, law, education), you can still bring that into football as your vehicle. The best storytelling starts with understanding yourself Every story passes through your personal “filter” of experiences, beliefs and biases. Effective storytellers keep doing inner work: understanding who they are, what they value, and how that shapes the way they see and retell stories. Listening and asking are more important than talking Kely emphasises active listening: asking questions, letting people finish, and then clarifying instead of assuming. Great storytelling often comes from hearing what people struggle to say and helping them express it—without putting your own meaning on top. Who tells the story matters as much as the story itself There’s a big difference between: A group of powerful people telling women’s or marginalised communities’ stories for them, versus Creating space, resources, and platforms for those communities to tell their own stories. Brands, federations, and media need to move from “consulting women” to letting women lead narrative creation. Context and culture are non‑negotiable in social impact Real impact requires understanding what people actually want in their own context. The Zanzibar example shows this: changing school schedules, working with imams, and respecting religious and cultural norms did more for girls’ sport than any top‑down “liberation” message could. Feminism is about choice, not one ‘correct’ path Whether it’s wearing a hijab, changing your surname, or how you present your identity, Kely stresses that feminism means women deciding for themselves—not swapping one set of prescriptions (patriarchal) for another (a narrow version of “modern freedom”). Joy is fuel for sustainable storytelling work Kely separates joy from constant happiness. Joy is the deep sense of meaning you get from the work, even when parts of it are hard (like editing, travel, or friction with institutions). To last in this space, you must find and protect the joy in the process, not only in outcomes. Connect with Kely & Resourses: LinkedIn: Instagram: Kely's Ted Talk: Ted Talk: Ernesto Sirolli: Women in Soccer:
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454: Gosia Betancourt- What Does It Take To Be A Sports Parent & Support Your Child's Athletic Dream?
09/03/2026
454: Gosia Betancourt- What Does It Take To Be A Sports Parent & Support Your Child's Athletic Dream?
Raising a Student-Athlete: Work Ethic, Wellbeing & Family Values with Gosia Betancourt This week's podcast guest is Gosia Betancourt, a Senior Healthcare Leader in the Pharmaceuticals Industry and a deeply engaged sports parent supporting her sons’ athletic journeys, particularly her son Joshua’s pathway as a student-athlete in diving. Gosia has over 20 years’ experience in pharmaceuticals and sales, working across global markets including Poland, the UK, the US, and Africa (e.g., Swaziland). Alongside her corporate leadership career, she has been intentionally building a high-performance yet values-driven family environment, integrating travel, education, sport, and character development for her two sons. In this conversation, we go behind the scenes of what it really takes to be a sports parent. We explore how family values, work ethic, and communication shape both elite sport performance and healthy human development. During the podcast chat we spoke about: Gosia’s global journey and career foundation: How exposure to different cultures shaped her empathy, communication, and parenting style Family values as the base for sport: Building core values at home before worrying about medals or results Sales, pharma and parenting crossover: How “putting yourself in someone else’s shoes” helps with coaches, teachers and children Failure, emotional control and mental toughness: Why managing emotions after success is just as important as after failure The pivotal moment: leaving elite gymnastics: Joshua’s decision to walk away from high-level gymnastics despite success Transitioning from gymnastics to diving: The importance of a kind, supportive environment and what that revealed about his past experiences Balancing elite training with education: Why they chose Crimson Global Academy (CGA) for flexible, high-level online education Connect with Gosia Here: LinkedIn: Connect Gosia through Crimson Global Academy Link
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453: Natalia Jirala- How To Pursue A Career In Football Team Operations & Player Care Services?
08/28/2026
453: Natalia Jirala- How To Pursue A Career In Football Team Operations & Player Care Services?
How To Pursue A Career In Football Team Operations & Player Services This week's podcast guest is Natalia Jirala – Football Operations and Player Care Services Professional working across Saudi Arabia and AFC Football Environments, including the AFC Asian Cup Saudi Arabia 2027 LOC, SAFF, SPL Player Care, and Al Ittihad/PIF club structures. Natalia is a football operations and player services professional with over eight years of experience delivering high-performance environments across elite competitions. Her background includes player care and operational support around elite international player environments, working with players including Karim Benzema, N'Golo Kanté, Fabinho, Moussa Diaby and Steven Bergwijn, mainly on the relocation, family support, cultural integration and team services side. During the podcast chat we spoke about: How her football career started, and what inspired her to pursue the industry How the UEFA Certificate in Football Management (UEFA CFM) shaped her career development What drew her to specialise in Player Care & Football Operations What it takes to support elite players and their families through relocation and cultural integration into a new country Her experience working across major competitions and club structures, including SPL Player Care, Al Ittihad/PIF, and AFC Asian Cup Saudi Arabia 2027, and much more! Connect with Natalia Here: LinkedIn: Email:
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452: Aslı Koç Tiryak- How To Redefine Commercial Strategy, Motherhood and Leadership In Football?
08/13/2026
452: Aslı Koç Tiryak- How To Redefine Commercial Strategy, Motherhood and Leadership In Football?
Redefining Football Business: Commercial Strategy, Motherhood & Leadership with Aslı Koç Tiryak This week’s podcast special guest is Aslı Koç Tiryak – Football Industry Executive, former Head of Commercial & Sustainability at Istanbul Başakşehir FK, member of the European Club Association / European Football Clubs committees, and founder of LOBA a consultancy focused on strategy, marketing, communications, and sustainability in football. From falling in love with the Premier League as a young girl in Turkey to helping Istanbul Başakşehir become Turkish champions and regulars in European competitions, Aslı’s journey shows what happens when you combine curiosity, analytical thinking, and courage to “think differently” in a traditionally male‑dominated industry. She now works with clubs and organisations on redefining commercial strategy with sustainability and social impact at the core. In this conversation, Aslı shares how a non‑linear path (starting in chemistry, moving into events, media, and club football) shaped her unique way of solving problems, why sustainability became the brand positioning for Başakşehir, how she navigates motherhood and leadership in football, and why she believes football is one of the most powerful tools for social and environmental change. What You’ll Discover: From chemistry lab to a Football Club : How Aslı intentionally chose chemistry because of her obsession with asking “why?”, and how that scientific, puzzle‑solving mindset now shapes her work in commercial strategy and sponsorship. Redefining a club branding through sustainability: The story behind questioning a “grey kit”, why there was no strategic answer, and how that simple “why?” led to Başakşehir positioning sustainability at the heart of its brand, turning alternative kits into a playground for environmental messages and award‑winning campaigns. Becoming Turkish champions and entering Europe: What it meant to join Başakşehir in its fourth year, win the Turkish Super League, qualify for the Champions League, reach a Europa League quarterfinal, and suddenly be responsible for organising matches against European giants – including meeting childhood heroes like Sir Alex Ferguson. Looking ahead to EURO 2032 and Turkish football’s transformation: Why co‑hosting EURO 2032 with Italy is a once‑in‑a‑generation opportunity for Turkey, and how governance, structure, and entertainment‑driven experiences must evolve to unlock football’s full potential. Motherhood as the ultimate leadership programme: How becoming a mother has changed her leadership – from empathy and vulnerability to sharper focus on where she spends time and energy – and why she wants her daughter (and other girls) to know they do not have to choose between family and an ambitious career. Founding Loba and serving the wider ecosystem: The story behind planning LOBA 18 months before leaving Başakşehir, what Loba actually does for clubs, leagues, brands, and investors, and how it aims to prepare Turkish and European football for a more strategic and sustainable future. Aslı shares how Curiosity, relationships, and authenticity as career cornerstones and much more. Connect with Aslı Here: LinkedIn: Instagram: Website:
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451: Ed Smith-How To Rethink Leadership In Sports & Business With AI?
08/06/2026
451: Ed Smith-How To Rethink Leadership In Sports & Business With AI?
Rethinking Leadership in Sport & Business: How Ed Smith Uses Humanities & AI to Shape Future Leaders This week’s podcast special guest is Ed Smith – former professional cricketer, author, broadcaster, ex-Chief Selector for England Cricket (2018–2021), President of Marylebone Cricket Club (MCC), and Director of the Institute for Sport and Humanites (ISH). From opening the batting for Kent as a teenager to helping England win the Cricket World Cup and now shaping leaders through education and AI, Ed’s career spans elite performance, leadership, and deep thinking about what sport can teach us about life. He’s uniquely placed at the intersection of high-performance sport, humanities, and emerging technologies like AI. In this conversation, Ed shares how his experiences in professional cricket, writing, and academic leadership have shaped his philosophy on amateur vs professional mindsets, balance vs obsession, and how education and AI can help us rethink leadership in both sport and business. What You’ll Discover: Ed’s unexpected leap into professional cricket: How he went from Kent U19s to opening the batting in the County Championship almost overnight – and why loving the game and being a good learner matters more than being “ahead” when you’re young. Amateur vs professional mindset – and why we need both: The core ideas from his book What Sport Tells Us About Life – why “amateur” shouldn’t mean sloppy, how to protect the joy that got you into sport in the first place, and how to carry that into a professional environment. The real meaning of balance in high performance: Why Ed’s best seasons (1997 and 2003) came when he was stretched off the field – studying for university exams and writing a book – and what this teaches athletes and leaders about not sacrificing everything for performance. Using your ‘extra’ time as an athlete wisely: Ed’s candid view that many professional athletes have more time than they think – and how using that time for education, reflection, or a second discipline can actually improve on-field performance. The Institute for Sport and Humanities (ISH) and leadership development: How Ed founded ISH while serving as England’s Chief Selector, the type of leaders they’re developing (from players like Matt Fisher and Heather Knight to professionals across sports), and why critical thinking, humanities, and AI now sit at the heart of modern leadership. Flow state, form, and the ‘absence of irrelevant thought’: Ed’s practical take on flow – how to focus on enjoying concentration rather than runs or results, how to handle bad form, and why being fully present (and not thinking about anything else) is a powerful competitive advantage. Lessons for business leaders from elite sport: How ideas like balance, deep focus, love of the work, and intelligent use of technology (including AI) translate directly from the dressing room to the boardroom – and what leaders in any industry can borrow from Ed’s playbook. Connect with Ed here: Website: ISH Website:
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450: Janine Mostyn- How to recruit Effectively in the Sports & Entertainment Industry?
07/30/2026
450: Janine Mostyn- How to recruit Effectively in the Sports & Entertainment Industry?
Beyond the Job Board: Inside Sports Recruitment with Janine Mostyn This week’s podcast special guest is Janine Mostyn, Managing Director of Huckleberry Sport and one of the most respected specialist recruiters in the sports and entertainment industry. With 20 years in recruitment (and nearly a decade running Huckleberry Sport), Janine has helped rights holders, clubs, agencies and brands build high-performing teams, and supported hundreds of candidates into dream roles across football, motorsport, entertainment, and beyond. In this conversation, Janine lifts the lid on what really happens in sports recruitment: how clients should work with headhunters, what candidates must do (and stop doing) to stand out, and how great recruiters operate with integrity in a competitive industry. She also shares powerful advice on networking and becoming a genuine connector in sport. What You’ll Discover: 1.Janine’s journey into recruitment and sport: The moment she realised generic sectors weren’t exciting enough – and why sport and football felt like “the best feeling ever.” 2. From public sector to sports & entertainment: How working at a creative agency, bringing in clients across sectors, led her to naturally gravitate to sports clients. 3. Transferable skills and the “blueprint” for recruitment: The non-negotiables: being thorough, not shortcutting shortlists, and genuinely considering every candidate. 4. Quality over quantity in the sports recruitment space: Why Janine prioritises long-term, high-quality relationships over chasing volume. 5. Do’s and Don’ts for clients working with recruiters: How to set realistic expectations (no “unicorn hunting” for 6 months) and define what the essential 80% really is. 6. Do’s and Don’ts for candidates in the sports industry: The problem with “apply, apply, apply” and why mass applications (300+ roles) rarely work. 7. The recruiter’s perspective: standards, ethics & feedback: What great recruiters actually do behind the scenes: mapping markets, longlisting, referencing, coaching, and much more. Connect with Janine: LinkedIn: Website:
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449: Sharon Muxworthy - How to get more Female Coaches in Football?
07/24/2026
449: Sharon Muxworthy - How to get more Female Coaches in Football?
How to Get More Women Coaching in Football with FA EDI Lead Sharon Muxworthy This week’s podcast special guest is Sharon Muxworthy, Educational Inequality, Diversity & Inclusion Lead for the Female Game at The FA and Head Coach of the University of Brighton Women’s First Team. A former PE teacher turned coach, coach developer, and national EDI lead, Sharon has spent over a decade at The FA designing and delivering programmes that open doors for more women – and more diverse voices – in coaching. From grassroots to the top of the women’s game, she focuses on inclusion, confidence, and building a sustainable, diverse coaching workforce. In this conversation, Sharon shares her journey from playing street football in 1970s Wales to leading national coach development, and breaks down what it really takes to create environments where women can thrive as coaches. What You’ll Discover: Sharon’s journey into football and coaching From playing in the street and being excluded from school teams, to rediscovering football at university, teaching PE, and coaching at academy and university level. Teaching as the foundation for great coaching How classroom skills—questioning, communication, and assessment for learning—shaped her approach to coaching and coach development. Creating inclusive environments that keep girls in sport Practical examples of welcoming girls into teams, making sport fun, and why belonging and joy must come before performance. Trust, challenge, resilience and team values Why challenge only works when trust is in place, how sport naturally teaches resilience, and how clear “above the line” behaviours guide team culture. Her current FA role and key programmes What Sharon does as EDI Lead for the female game: growing a more diverse coaching workforce through club placements, mentee development, and targeted support. Digital learning and accessibility for new coaches How courses like EE Playmaker and Introduction to Coaching Football lower barriers, especially for women who might not feel ready to walk into a course in person. Practical advice for aspiring women’s football coaches The importance of knowing your why, volunteering to gain experience, being your authentic self, and surrounding yourself with mentors and supportive Connect with Sharon: LinkedIn: FA Website: The Powerhouse Project Website:
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448: Ursula Romero- What it takes to be the CEO of a Sports Broadcasting Company?
07/16/2026
448: Ursula Romero- What it takes to be the CEO of a Sports Broadcasting Company?
What It Takes to Lead Sports Host Broadcasting: Inside ISB with CEO Ursula Romero This week's podcast special guest is Ursula Romero, CEO and Managing Director of International Sports Broadcasting (ISB), a global leader in host broadcasting operations for the world’s biggest sporting events. With over two decades of experience shaping modern broadcast standards, Ursula has worked on every Olympic and Paralympic Games since 1996, as well as major global events including the FIFA World Cup and the Invictus Games. An award-winning producer and director, she is also a passionate filmmaker with a Master’s in Cinematography from the London Film Academy. Today, she leads ISB into a new era of technological innovation, diversifying global sports coverage and driving the future of live sports production. In this conversation, Ursula opens up about what it really takes to build a career in sports broadcasting from the ground up, how she navigated the transition from producer to CEO, and why storytelling still sits at the heart of great sports coverage—despite all the technological change. What You’ll Discover: How Ursula built a 30-year career in global sports broadcasting From summer jobs as a liaison officer and driver at World Cups and World Championships to directing live sport and leading host broadcasting for Global Sporting Events What it actually takes to be a CEO in sports broadcasting Ursula unpacks the shift from head of production to running ISB, taking over during the pandemic, handling bids, clients, pressure, and the emotional reality of stepping into her late father’s role. Why storytelling will always beat technology How Ursula thinks about live sport as storytelling, what’s changed (and what hasn’t) from the 1980s to the age of TikTok, and how to use new platforms without losing narrative quality. The future of live production, social media, and AI in sport Ursula shares how vertical video, second-screen experiences, fan engagement tools, and AI are reshaping coverage—and how to use these tools without diluting the human side of sport. Practical career advice for aspiring sports broadcasters Why work experience beats classroom theory, how to get your foot in the door, the importance of saying “yes” to unglamorous roles, and why exploring non-mainstream sports can be your edge—and much more. Connect with Ursula: LinkedIn: Instagram: SBI Website: SBI Instagram:
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447: Dominic Baldwin-How Important is a Wealth Management Plan for Professional Footballers?
07/10/2026
447: Dominic Baldwin-How Important is a Wealth Management Plan for Professional Footballers?
How Important Is a Wealth Management Plan for Professional Footballers? Dominic Baldwin on Trust, Values, and Financial Security in Elite Sport This week's guest is Dominic Baldwin, founder and CEO of Xentum Financial Planning, an independent, UK-based financial planning firm based in Knutsford, Cheshire — and founder of Xentum Sport, built specifically for people in sport who want control, clarity, and coaching to make decisions with their money. Dominic launched Xentum in 2004 after seeing firsthand the shortcomings of commission-based financial advice, having watched it negatively impact his own father's wealth and wellbeing. That experience shaped his mission ever since: providing clear, accountable, long-term financial guidance — first for business owners approaching an exit and high-net-worth families protecting generational wealth, and now, through Xentum Sport, for elite footballers navigating short careers and life-changing income. Xentum Sport is supported by Chris Smalling and Bryan Robson, and built on a simple principle: Have a Plan. In this conversation, Dominic opens up about why trust has to be earned through genuine presence, not process — and what he's learned working with high-performing individuals about building wealth that actually lasts beyond the game. What You'll Discover: How to build authentic trust with elite athletes — Dominic explains why being genuinely present, not just professionally competent, is what separates a real advisor relationship from a transactional one. Why personal values matter when creating wealth — how Dominic's own approach to financial planning is shaped by the values he holds, not just the numbers on a spreadsheet. Two key values Dominic has learned from high-performing individuals — the recurring traits he's seen across successful athletes and business owners when it comes to building and protecting wealth. How to make effective decisions about your personal wealth — practical thinking for cutting through noise and pressure when the stakes (and the numbers) are high. Dominic's vision for Xentum Sport — how the partnership with Chris Smalling and Bryan Robson came together, and what it means to build financial support specifically for footballers, by people who understand the game — and much more. Connect with Dominic: LinkedIn: Website:
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446: Paul Barber OBE - How to Lead a Premier League Football Club?
07/02/2026
446: Paul Barber OBE - How to Lead a Premier League Football Club?
How to Lead a Premier League Football Club: Paul Barber OBE on Leadership, Governance, and Growing the Women’s Game This week’s guest is Paul Barber OBE, Chief Executive and Deputy Chairman of Brighton & Hove Albion and non-executive director at Women in Football. Paul has spent over 30 years in the game, working across the FA, EFL, Premier League clubs, and MLS with Vancouver Whitecaps. In this conversation, he opens up about what it actually takes to lead a modern football club – from managing pressure and making hundreds of decisions a month, to building culture across two sites and being visible to every member of staff. This is a grounded, honest masterclass on leadership, governance, allyship, and long-term thinking in football. What You’ll Discover: Why football clubs are small businesses with huge impact Behind the Premier League spotlight, most clubs run with relatively small off-field teams, working seven days a week across stadium and training ground. How corporate skills transfer to elite sport Paul’s years at Barclays gave him rigorous training in planning, budgeting, management, and people development. Composure, pressure and the ‘acting skills’ of a Football CEO Results swing, league tables change, pressure intensifies. Paul explains how he’s learned to stay calm externally even when he feels exactly like the fans internally — and why consistency, perspective, and responsibility to his staff shape how he shows up on matchday and in crisis. Building Europe’s first purpose-built women’s stadium Paul unpacks Brighton’s bold plan to invest £75–80 million in a purpose-built stadium for their women’s team — designed through a female performance lens and a different audience profile. He explains why this is both the right thing for athletes and a long-term business play, and how it can set a standard for other clubs. Humour as a strategic leadership tool (with Jeff Mostyn) Through stories of former AFC Bournemouth chairman Jeff Mostyn — including hiding under a boardroom table and cutting tension in Premier League meetings — Paul shows how humour can defuse conflict, build relationships, and keep people going through intense periods like COVID. Paul shares three practical tips for building a career in football Paul closes with three simple, powerful principles for anyone who wants to work in football and much more! Connect with Paul Here: Link: Related Podcasts:
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445: Lina Boussaha- How To Develop your Resilience in Women’s Football?
06/25/2026
445: Lina Boussaha- How To Develop your Resilience in Women’s Football?
From Street Football to the Saudi Pro League: Lina Boussaha on Identity, Ubuntu, and What It Really Takes To be a Professional Footballer This week's guest is professional footballer Lina Boussaha, currently playing for Al Ittihad in the Saudi Women's Professional League and representing the Algerian national team. Lina opens up about a journey that began on the streets, playing alongside boys, and led to competing at the highest level of the women's game. She reflects on how those early years — unstructured, joyful, relentless — quietly built the technical ability, mental toughness, and identity that define her today. This is a conversation about resilience, faith, curiosity, and what it really means to grow as both an athlete and a person. Lina's story is grounded, honest, and full of lessons that go well beyond football. What You'll Discover 1. Why street football builds world-class players Playing for hours without a clock, without a coach, and without consequence gave Lina something structured training rarely can — close control, creativity, and an instinct for the game that became second nature. 2. How resilience is built before you know you're training Doing it "again and again and again" wasn't a regime. It was just football. But that repetition laid the mental foundations Lina would rely on at every level of her career. 3. Ubuntu and the Al Ittihad way I am because we are. How the spirit of Ubuntu and Al Ittihad's culture of unity shape Lina's understanding of teamwork and leadership — and why no player ever succeeds alone. 4. Keeping joy alive under pressure The shift from carefree street football to the demands of elite competition is real. Lina talks honestly about how to hold onto the love of the game when the stakes get higher. 5. Principles you can take into your own career From embracing discomfort to using your everyday environment as a training ground — practical, transferable lessons for anyone building a career in sport. Connect with Lina: Instagram: Related Podcasts: Image Credit: @ittihadladiesclub
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444: Lili Iskandar-How can Psychological Skills support Female Amateur and Professional Football Players?
06/19/2026
444: Lili Iskandar-How can Psychological Skills support Female Amateur and Professional Football Players?
The Mind Behind the Game: Lili Iskandar's Journey to Professional Football This week's podcast special guest is Lili Iskandar, professional football player, who plays as a forward for French club En Avant Guingamp and the Lebanon National Team. In this episode, we explore: 1. What it takes to be a female professional football player 2.Why research matters in the development of women's football 3.Lili shares how getting out of her comfort zone was key to her football development 4. Lili explains the difference between being an amateur and professional football playe 5. You will learn Lili's passion for psychology and her latest football psychology research project 6. Lili shares the power of dreaming big with positive habits and much more Connect with Lili: Survey Link: LinkedIn: Instagram:
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443: Glenn Crooks-How's Women's Football Developed In The Last 30 Years In The USA?
06/11/2026
443: Glenn Crooks-How's Women's Football Developed In The Last 30 Years In The USA?
From Carli Lloyd To Rutgers: Glenn Crooks' 50 Years In Women's Football This week's podcast special guest is with Glenn Crooks, soccer coach, broadcaster, and host of SiriusXM's The Coaching Academy. With over 50 years in the game as a player, coach, and analyst, Glenn has seen the women's game transform from the ground up. From calling NYCFC matches to building Rutgers University's Women's Football Programme over 14 years, and coaching the likes of Carli Lloyd and Tobin Heath, his insights are as rich as his career. In this episode, we explore: What 50 years in soccer teaches you about the women's game Why language is the key to becoming a great soccer coach How Glenn built Rutgers University's women's programme over 14 years Glenn's passion for journalism and media in women's football What Tobin Heath and Carli Lloyd had in common that made them great football players Glenn's new book Put It On Frame — Volume 2 and much more. Connect with Glenn: Website: LinkedIn: Instagram:
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442: Anush Ananyan- How To Be A CEO At A Football Club?
06/04/2026
442: Anush Ananyan- How To Be A CEO At A Football Club?
From Blog To CEO Of A Football Club: Anush Ananyan's Football Career Journey This week's podcast is with Anush Ananyan, CEO of Sardarapat FC, bringing over 15 years of experience in the football industry to one of the most compelling conversations we've had on the show. Anush's journey is anything but conventional — from launching an online blog that opened unexpected doors in football media, to making the leap into club operations, to now leading a football club as CEO. Her story is a masterclass in turning passion into profession and presence into power. In this episode, we explore: How to break into the football industry — with clarity, confidence, and a strategy that works The blog that started it all — how a simple online presence created real opportunities in football media From media to football management — the career transition that shaped her path to the boardroom Leadership in the spotlight — how Anush's leadership style has evolved as she steps into her role as CEO The growth mindset — why cultivating one isn't optional if you want to thrive at the top Whether you're looking to build a career in sport, step into a leadership role, or simply understand why women's football is attracting serious attention from investors and innovators alike — this episode is for you. Connect with Anush: LinkedIn: Subscribe and listen now on your favourite platform!
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441: Tommy Nordam Jensen- How To Drive Investment in Women’s Sports?
05/20/2026
441: Tommy Nordam Jensen- How To Drive Investment in Women’s Sports?
Unlocking the Future of Sports Investing with Tommy Nordam Jensen Why is women’s sports the most exciting investment frontier right now? This week, we sit down with Tommy Nordam Jensen, former professional volleyball player turned CEO of Pitch15, a purpose-built investment platform dedicated to unlocking the massive value in women’s sports. Inside the episode, we discuss: From Court to Boardroom: How a career in pro volleyball laid the perfect foundation for business success. The Next Big Wave: Why women’s sports is the ultimate future of investment, and how Pitch15 is driving that change. Breaking In: Actionable advice on how to pursue a successful career in the women’s sports ecosystem. The "Can-Do" Mindset: Why attitude and resilience are the ultimate keys to thriving in this fast-growing industry. Connect with Tommy Nordam Jensen: LinkedIn: Website: Subscribe and listen now on your favorite platform!
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440: Rasheedat Ajibade OON - What does it take to be a Female Professional Footballer in Nigeria?
05/05/2026
440: Rasheedat Ajibade OON - What does it take to be a Female Professional Footballer in Nigeria?
She Played With the Boys in Lagos, Now Super Falcons Captain: The Rasheedat Ajibade OON Football Story This week's podcast is with Rasheedat Ajibade OON, a powerhouse in Nigerian and world football. Captain of the Super Falcons, forward for PSG Féminines, and one of the most exciting players in the women's game today. From playing street football with boys in Lagos to lifting trophies in Europe and leading Nigeria to a record 10th WAFCON title in 2025, Rasheedat brings an extraordinary first-hand perspective on what it truly takes to make it as a female professional footballer in Nigeria. From the realities of growing up in Lagos with big dreams and limited pathways, to the mindset and resilience required to captain your country on the world's biggest stages, Rasheedat breaks down the roadmap for the next generation of Nigerian football stars. Inside the Episode: The Lagos Streets: How Rasheedat fell in love with football playing with boys in her neighbourhood and found her path to the professional game. The Youth Journey: Representing Nigeria's U17 and U20 teams as captain, and what those formative years taught her about leadership and sacrifice. The Leap to Europe: Securing her first professional contract in Norway and the courage it took to leave home and build a career abroad. Rising Through the Game: From Spain's Copa de la Reina to PSG — how Rasheedat kept raising her own bar at every level. Captaining Nigeria: Leading the Super Falcons at the 2024 Paris Olympics and to a historic 2025 WAFCON title, where she was named Player of the Competition. What It Really Takes: The mindset, faith, and resilience needed to rise from street football in Lagos to the pinnacle of world football, and what that means for young girls in Nigeria today. "Leadership, for me, is about selflessness. It's about putting myself on the line, prioritising the team's needs above my own. It's about service." -Rasheedat Ajibade OON Connect with Rasheedat Ajibade: 🌐 Website: 📋 Newsletter: 📸 Instagram: ▶ TikTok: Subscribe and listen now on your favourite platform!
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439: Sarah Solémalé - How can Sports Policy with Ethical Leadership develop Football Governance?
04/26/2026
439: Sarah Solémalé - How can Sports Policy with Ethical Leadership develop Football Governance?
Shaping the Game: Ethics, Policy, and the Future of Football Governance This week's podcast, is with Sarah Solémalé, a powerhouse in the world of sports law and international affairs. With over 15 years of experience at FIFA, CAF, and European Football Clubs, Sarah brings an unparalleled insider’s perspective on what it takes to govern the world’s most popular sport. From the technicalities of legal strategy to the "leap of faith" required to break into the Football Industry, Sarah breaks down the roadmap for the next generation of football leaders. Inside the Episode: The Lawyer’s Toolkit: The essential skills you need to thrive in the complex world of sports law. The Leap of Faith: How to navigate the early stages of a career in football and stay resilient. Policy meets Ethics: Sarah shares how robust sports policy and ethical leadership must work in tandem to evolve football governance. The Growth of the Women’s Game: Why women’s football represents the most exciting frontier for the sport’s future. Empowering Women in Football: Practical advice for women looking to pursue their ambitions in the fotball industry with confidence and much more. Connect with Sarah Solémalé: LinkedIn: Instagram: "Football governance isn't just about rules; it's about the ethical leadership behind them." Subscribe and listen now on your favorite platform!
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438: Richard Scudamore CBE- What Skills do you need to be a Football League CEO?
04/08/2026
438: Richard Scudamore CBE- What Skills do you need to be a Football League CEO?
The Architect of the Modern Men's English Premier League: Richard Scudamore CBE This week's podcast, is with Richard Scudamore CBE, the visionary who sat at the helm of the Men's English Premier League from 1999 to 2018. Over his nearly two-decade tenure, Richard didn't just manage football; he re-engineered the business of sport, overseeing a staggering increase in broadcasting rights and global reach. In this podcast chat, we trace Richard’s journey from the Yellow Pages to the ultimate boardroom, uncovering the leadership philosophy and tactical "pillars" that sustained the league's golden era. In this episode, we explore: What skills do you need to be a CEO for a Football League? Richards shares how he went from the Yellow Pages to being the CEO of the English Premier League Richard explain's the 3 pillars to run a successful Football Club The Rise of the Underdog, a look at AFC Bournemouth, why their ascent remains one of the Premier League's most iconic football stories. Richard reflects on how his leadership style evolved to meet the demands of a rapidly changing digital and commercial landscape and much more. Podcast Show Note: Related Podcasts:
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437: Joanna Lohman- How to develop as a Leader in Soccer & Business?
03/17/2026
437: Joanna Lohman- How to develop as a Leader in Soccer & Business?
Lead in the shadows with the power of role models This week's podcast special guest is Joanna Lohman, to discuss how resilience, representation, and "leading in the shadows" can transform your career whether you’re on the pitch or in the boardroom. Joanna is a former USWNT star and the first player in Washington Spirit history to have her jersey retired. Beyond her 16-year professional soccer career, she is a global keynote speaker and the author of Raising Tomorrow’s Champions. In this episode, we explore: How role models bridge the gap between where you are and where you want to be. Joanna’s journey of turning the professional football dream into a reality against the odds. How to create a winning team chemistry in soccer and business? How playing alongside Crystal Dunn can ignite your own confidence and performance. Joanna shares how leading in the shadows with authenticity is a super power in soccer and business. Podcast Show Notes: Follow Joanna on Instagram: Follow Joanna on LinkedIn: Contact Joanna on her website: Learn More About Her Book:
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436: Zala Meršnik- How can intuition improve a goalkeeper’s performance on and off the pitch?
02/24/2026
436: Zala Meršnik- How can intuition improve a goalkeeper’s performance on and off the pitch?
The Art Of A Goalkeeper: Trust, Pressure, and Ubuntu This week's podcast special guest is professional goalkeeper Zala Meršnik. Currently goalkeeper for Al-Ittihad and the Slovenia Women’s National Team. Zala brings a unique perspective on what it takes to thrive at the highest level of the game. In this episode, we explore the mental and emotional side of elite sport, including: The Goalkeeper’s Journey: What first inspired Zala to step between the posts and pursue a professional career. Football as a Life Teacher: How the pitch serves as a classroom for essential life skills. The Power of Ubuntu: How the philosophy of "I am because we are" has transformed Al-Ittihad’s team culture. Connection & Trust: Why building deep bonds off the pitch is the secret to defensive chemistry on it. Embracing the Unknown: Zala’s advice on navigating career transitions and making bold choices. Thriving Under Pressure: A look inside the mind of a keeper who loves the high stakes of a penalty shootout and much more.. Podcast Show Notes: Follow Zala on Instagram: Related Podcast: 358: Ashleigh Plumptre OON: How to be Authentic in the Football Industry?
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435: Louise Morgan-How to turn Sports Fans into a Production Team to elevate Fan Engagement?
02/18/2026
435: Louise Morgan-How to turn Sports Fans into a Production Team to elevate Fan Engagement?
Breaking Into Sports: With Vupop CEO Louise Morgan This week's podcast special guest is Louise Morgan, Founder & CEO of Vupop. In this episode, we dive into: Breaking In: Practical advice for starting and scaling a career in the competitive sports industry. The Opportunity Equation: How to use "passion" and "problems" as the foundation for new ventures. The Dyslexia Advantage: Ed and Louise share personal stories on why dyslexia is a strategic strength rather than a weakness. The Future of Fandom: Louise discusses her philosophy of Dyslexic Thinking and how Vupop is revolutionizing fan engagement and content creation. Podcast Show Notes: Connect with Louise on LinkedIn: https://www.linkedin.com/in/louise-morgan-uk/ Learn more about: https://www.vupop.io/
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434: Ashleigh Plumptre OON - How can Trust, Leadership & Resilience Develop Success Teams in Football & Business?
02/10/2026
434: Ashleigh Plumptre OON - How can Trust, Leadership & Resilience Develop Success Teams in Football & Business?
Ashleigh Plumptre OON: Ubuntu, Mission X, and Leading with Soul This week, we welcome back a true trailblazer: Ashleigh Plumptre OON. Between her standout career with Al Ittihad and her pivotal role with the Nigerian Super Falcons, Ashleigh’s journey is a masterclass in purpose-driven leadership. In this episode, we dive into: How Trust Really Gets Built in Teams: How vulnerable conversations and even on‑pitch arguments can strengthen trust instead of breaking it. Resilience Through Injury, Loneliness, and Letting Go of Outcomes: Ashleigh's achilles recovery journey and choosing long‑term health over the Olympics. Redefining Confidence: Why Ashleigh doesn’t chase “confidence” and instead leans on intuition and honesty. Ubuntu in Jeddah: Applying ancient wisdom to Al Ittihad’s team culture. Leadership as Service, Not Status: What she learned from captains like Rasheedat Ajibade OON, and how 'service leadership' and collective belief helped the Super Falcons come back from 2–0 down to win the 2025 Women's Africa Cup of Nations to achieve Mission X. The "Be True" Legacy: The vision behind the Ashleigh Plumptre Foundation, with “Be True” philosophy and much more. Podcast Show Notes: Follow Ashleigh on LinkedIn: Follow Ashleigh on Instagram: Related Podcast: 358: Ashleigh Plumptre OON: How to be Authentic in the Football Industry?
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433: Louis Harrington- How can vulnerability strengthen our Human Performance?
02/03/2026
433: Louis Harrington- How can vulnerability strengthen our Human Performance?
Curiosity Over Ego and the New Standard for Human Performance This week's podcast special guest is Louis Harington, a world-class Human Performance Coach supporting athletes, coaches, and business leaders globally. Louis’s mission is to drive sustainable cultural change, helping individuals and organizations achieve true excellence through authenticity. He guides his clients to confront their fears and unlock their potential, without being consumed by the pursuit. In this episode, we dive into: The Power of Patience: Why playing the long game is vital for career development. Male Allyship: Why education is the foundation for men working in women’s football. Curiosity vs. Ego: How your mindset dictates your performance. The Language of Leadership: Why words are your most powerful communication tool. High Performance in Action: Louis shares insights from his work with Professional Footballer Ashleigh Plumptre OON & much more.. Podcast Show Notes: Connect with Louis on LinkedIn: Connect with Louis on Instagram: Connect with Louis on his Website: Related Podcast: Ashleigh Plumptre OON: How to be Authentic in the Football Industry?
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432: Rachel Breton-How can Curiosity develop your Leadership Skills in Football & Business?
01/27/2026
432: Rachel Breton-How can Curiosity develop your Leadership Skills in Football & Business?
Beyond the Field: Emotional Intelligence, Leadership, and Identity with Rachel Breton This week, Rachel Breton returns to the show! As a former pro footballer turned marketing strategist and Justworks leader, Rachel has a unique perspective on what it takes to succeed in two very different arenas. We dive into: Developing emotional intelligence on the pitch. The crossover between football leadership and business leadership. Why your personal values are the foundation of your identity. The impact of the NWSL "Beyond The Field" program. How to build a results-driven CV that gets you hired & much more!! Podcast Show Link: Rachel LinkedIn Profile: Rachel's Instagram Profile: Rachel’s book: Rachel’s Website:
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431: Ersel Aybastı- How to be a Football Agent in Women's Football?
01/20/2026
431: Ersel Aybastı- How to be a Football Agent in Women's Football?
Breaking Into the Game: The Secret Life of a FIFA Agent in Women's Football In this weeks podcast is Ersel Aybastı, FIFA Licensed Agent and author of The Women's Game If you’ve ever dreamed of a career in women's football, this is a must listen! We’re talking: How to kickstart your career as a football agent. The reality of the "agent lifestyle." Why personal values are your secret weapon in negotiations. How to be a male ally in women's football A breakdown of the differences between the men’s and women’s professional game & much more! Podcast Show Notes: Ersel’s New Book & Get Your Copy Here: Magazine: Follow Ersel on Instagram: Follow Ersel on LinkedIn:
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430: Charlotte Evans MBE-Why your Mindset and Resilience are key when pursing a career in sports and business?
12/17/2025
430: Charlotte Evans MBE-Why your Mindset and Resilience are key when pursing a career in sports and business?
From Paralympic Gold to Financial Planning: The Mindset of Charlotte Evans MBE This week, we are joined by history-maker Charlotte Evans MBE. A former elite skier and Paralympian, Charlotte made headlines as the sighted guide for Kelly Gallagher, securing Great Britain’s first-ever Winter Paralympic Gold medal at the 2014 Sochi Games. Today, Charlotte has traded the slopes for the world of finance. As a qualified Financial Planner, she explains how the discipline, focus, and resilience of elite sport translate into professional success and long-term career planning. In this episode, you will discover: The Power of Self-Belief: How sport serves as the ultimate tool for building belief & confidence. Mastering Your Mindset: Practical ways to use self-talk to overcome challenges. A Historic Moment: A behind-the-scenes look at winning that iconic Gold Medal in Sochi. The Art of the Pivot: Charlotte’s unique career transition from elite skiing to the Police, and finally into Financial Services. Strategic Career Tips: Advice on how to take control of your professional journey and future planning. Connect with Charlotte: Instagram: LinkedIn:
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429: Neil Schwartz- How can Data develop Sports Business & Fan Engagement?
11/16/2025
429: Neil Schwartz- How can Data develop Sports Business & Fan Engagement?
Unleashing the Power of Data in Sports Business & Fan Engagement In this weeks podcast is guest Neil Schwartz , President of Sports Business Research Network (BRnet) and the host of My First Job in Sport Podcast Discover the pathways to entering the sports industry. Neil shares his 25 years of experiance in the Sports Data Industry Learn why storytelling is a crucial element in the sports data business. Explore how sports data can enhance your chances of landing a job in the industry. Neil shares examples of the growing impact of data in women's sports. Understand how to leverage data for sports business growth. Ed and Neil discuss their shared passion for podcasting and how it can open up career opportunities in sports, and much more. Podcast Show Notes: Website: Podcast Show ‘My First Job in Sports’: Follow Neil on Instagram: Follow Neil on LinkedIn:
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428: Jeff Mostyn-What is the Role of a Football Chairman?
10/22/2025
428: Jeff Mostyn-What is the Role of a Football Chairman?
From Entrepreneurial Beginnings to Football Leadership: Jeff Mostyn's Chairman Journey at AFC Bournemouth In this weeks podcast is with Jeff Mostyn the Former Chairman of AFC Bournemouth, FA Council Member on the Disability Committee, and author of the new book "The Chairman." In this engaging conversation, you'll discover: How Jeff uncovered his entrepreneurial talents at a young age. Strategies for enhancing your people skills in both business and football. Insights Jeff gained on business values from his 20-year experience with the Armed Forces. The compelling story behind Jeff's decision to save AFC Bournemouth from liquidation. An inside look at what "firefighting" means when managing a football club. Jeff's top three principles as a Football Chairman. A behind-the-scenes exploration with Ed and Jeff on the creation of "The Chairman" book, delving into the emotions and vision that shaped it and much more.... This is a MUST listen if you want to pursue a career in the Football Industry. Get your copy of Jeff’s Book Here: Amazon: Waterstones: Book Website: Follow Jeff on X: Follow Jeff on LinkedIn:
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427: Jim Gooley-How to pursue a career in Women's Football?
10/10/2025
427: Jim Gooley-How to pursue a career in Women's Football?
Unveiling the Power of Women's Football: Jim Gooley's 54-Year Journey! This week's podcast features Jim Gooley, the Director of Women's Football Industry. Join us as we delve into Jim's remarkable football career journey: Jim shares insights from his 54 years in women's football. Discover how to enhance your sales skills within the women's football sector. Jim recounts his experiences working with legendary players such as Carli Lloyd, Kelly Smith, Tobin Heath, Heather O'Reilly, Karina LeBlanc, Formiga, and many more. Learn from Jim about the intricacies of sponsorships in women's football. Explore how women's football can be a powerful avenue for generating business. Jim discusses the importance of being a male ally in women's football. Gain valuable lessons from Jim on resilience when pursuing a career in this field and much more. Podcast Show Notes: Connect with Jim on LinkedIn: Website: Explore more about building a career in women's football by tuning into the "Women's Football Career Playlist," featuring over 60 hours of engaging content! Playlist:
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