Elite Expert Insider

Elite Expert Insider podcast. Educate, inspire and motivate entrepreneurs, innovators and growth seekers. Hosts Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, will bring you conversations from business, personal development to health and fitness. They will chat with special guests, industry leaders, authors, business and marketing experts and just darn interesting people. It’s the show that will up your game!

Empowering Women Athletes: with Jamie Mittelman Founder of Flame Bearers 11/21/2023

Embracing AI and Personal Branding for Business Success 11/14/2023

Behind the Headlines: The Art of Crafting a Compelling Press Release with Mickie Kennedy 11/06/2023

Maximizing Your Potential: Leadership Insights and Action Plans with Andy Hite 10/30/2023

Champagne, Entrepreneurship, and the Art of Craftsmanship with Matthew Massey 10/23/2023

Thought Leadership Unleashed: How Writing a Book Elevates Your Brand 10/16/2023

Thought Leadership Unleashed: How Writing a Book Elevates Your Brand co-owners of , dive deep into the world of thought leadership, branding, and personal growth. Explore the power of thought leadership, the journey from CEO to thought leader, and the many ways a book can serve as the cornerstone of your personal and professional growth. What You’ll Learn In This Episode: How to establish authority. How to repurpose content. How to build a legacy. Quotes: "So I want to say when you create a book, you know, for your company, you're branding yourself number one, making yourself a thought leader, giving yourself extra authority, credibility, making that circle bigger. But what you're also doing is creating miles and miles of content that you can use for social media." (5:00) "How do you stand apart and what do you want to be talking about and services you want to be delivering afterwards? What's that next step in your journey?" (10:34) "I really think that a book is a really good way to brand yourself and really that brings you into your speaking career and brings you into, you know, sharing your knowledge with everyone." (13:15) About Jenn Foster: Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills. From local brick-and-mortar stores to online entities, to large international corporations, Jenn’s years of experience and expertise have now helped hundreds of businesses become front-page news on major search engines. She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their businesses and brands. She encourages new authors to share their stories, knowledge, and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client’s books to boost their sales and marketing platforms and helps them #1 bestselling authors. About Melanie Johnson: Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker. Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House - both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000. /episode/index/show/elite/id/28320677

Unboxing Success: How Custom Boxes Can Transform Your Business with Mark Stern 10/09/2023

Empowering Women Entrepreneurs: Overcoming Imposter Syndrome with Suzanne Peters 10/02/2023

Empowering Women Entrepreneurs: Overcoming Imposter Syndrome with Suzanne Peters co-owners of , Interview Suzanne Peters, the founder of Women to Women Network, about highlighting the importance of overcoming imposter syndrome and supporting fellow women entrepreneurs. What You’ll Learn In This Episode: How to overcome imposter syndrome. How to collaborate with your community. How to invest in yourself. Quotes: "We give other people so much grace, yet it's one of the last things that we tend to give ourselves." (05:12) "So when you look into the network and get out there, don't just think about what's in it for me. Think about how can I support this business?" (09:50) "My advice is always to find someone who is doing what you want to do. Someone who is where you want to be. But when you find that person, be willing to invest. Make the sacrifice and do whatever it takes so that you can learn from them, learn everything you can from them and apply it to your business and your business is going to explode." (13:59) About Suzanne Peters: Suzanne Peters is a purpose-driven woman, who grew up on the beautiful Caribbean island of Trinidad and Tobago. After facing the depths of failure, bankruptcy, and despair, Suzanne found hope in an unexpected place. Today, she is an international motivational speaker, best-selling author, and business coach for ambitious women. Her story will inspire you to never give up. Driven by a burning desire to empower other women, Suzanne embarked on a personal development journey. Through sharing her encouraging words and experiences, she uplifts and inspires others to transform their lives. But Suzanne's mission didn't stop there. She believes in the power of storytelling and teaching others what she knows. That's why the Woman To Woman Network was created - to empower women to not only create the life and business they desire but also to share their own stories and knowledge. We are a growth and development company dedicated to helping women worldwide turn their dreams into reality. Leave a Rating & Review: If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance. Click “Listen on Apple Podcasts," then "Ratings and Reviews," and you will see the button to "Write a review." Don't forget to SUBSCRIBE on and , so you never miss an episode. Video URL: Website: /episode/index/show/elite/id/28201319

Mastering Time Management and Speaking Success with Jones Loflin 09/25/2023

Mastering Time Management and Speaking Success with Jones Loflin co-owners of , Interview Jones Loflin a seasoned speaker and author with nearly three decades of experience. Jones shares invaluable insights on how to juggle the demands of life effectively, prioritize your time, and become a successful speaker. What You’ll Learn In This Episode: How to prioritize your time effectively. How to enhance productivity. How to transition into professional speaking. Quotes: "It's not about balance. It's really about knowing where your time and energy need to be focused on in the moment?" (05:31) "I think you have to give yourself some grace. Remember, as a ringmaster, you're going to take control of discretionary time you have. It doesn't mean you control everything. You're going to have fires, animals get out in the circus or you know, something breaks and they have to stop and fix that." (07:35) "You know, there's nothing like creating a little sense of urgency and accountability but it takes time. And yes, social media and the internet have accelerated it, but it still takes time. It takes time to hone your message. It takes time to build that following." (14:44) About Jones Loflin: Jones Loflin has made it his life’s work to deliver powerful ideas and practical solutions to individuals around the world so they can achieve more of what is most important to them. His books are described as “illuminating” and his presentations as “unforgettable.” In his 28 years as a speaker and coach, he has helped countless people regain confidence in their ability to achieve greater success in work and life. Jones’ “3P Approach” of Powerful Ideas connected to Practical Solutions delivered with a Personal Approach has attracted the attention of organizations around the world. His client list includes Federal Express, Wal-Mart, Choice Hotels, Toyota, Bridgestone, and Tractor Supply as well as the United States military. Looking for ways to expand the reach of his message, Jones chose to become an author. His book, , is a fresh approach to leadership and offers powerfully practical strategies for individuals who have been leading for two days or two decades. is a witty and profound parable about one man’s search for solutions for the struggle of too much to do. The book is available in the US and over 14 countries. He is also the author of Getting The Blue Ribbon, a unique story offering simple strategies to get better results in your work and life. Getting to It is considered a field guide to accomplishing what is most important. /episode/index/show/elite/id/28134392

Profit with Purpose: Navigating the Business of Justice with Lisa Wise 09/18/2023

Profit with Purpose: Navigating the Business of Justice with Lisa Wise co-owners of , Interview Lisa Wise about her captivating story of growing up in challenging circumstances, her early experiences as a relentless entrepreneur, and her transition into the realm of property management with a unique and compassionate approach. What You’ll Learn In This Episode: How to foster an inclusive workplace. How to align your business with core values. How to become an influential leader. Quotes: "When you're not thinking about creative consumption and creative procurement, that's a very practical and tangible way of saying, can I do good and save money at the same time and time you can, there are so many ways of looking at things that can impact your business favorably and impact the world favorably." (07:42) "You can get places faster by being curious yourself about who's done things well and reteach yourself how to lead in a way that makes sense and feels fulfilling to you and to the people you're leading and a well led organization will always be more attractive." (14:10) "So that diversity, authentic diversity, where you have. Young people, older people from different kinds of backgrounds. It really does break down those binary assumptions that we make about each other and feeling like you're boxed in." (19:45) About Lisa Wise: Lisa is the founder + chief strategist of , a family of real estate management companies in Washington, D.C. is a purpose-driven, values-based company that offers a new model for business in a world that will increasingly depend on companies to contribute to stronger and more sustainable communities. Lisa’s passion for the hands-on work of “landladying” took shape 25 years ago when she purchased a little historic adobe duplex in Tucson, Arizona. Property management had always been her side hustle, but in 2008, landladying for a living started to sound good, so she gave up her nonprofit political work knowing she could deliver real managing homes. Today, keeps 65 folks employed and aggregates over 6.5 million in business annually. All told all together, they manage over two billion dollars in real estate, and with her team, she built the companies one door at a time. /episode/index/show/elite/id/28046400

Mastering Modern Advertising Strategies with Mary Ann Pruitt 09/11/2023

Mastering Business Acquisitions: Strategies for Buying and Selling Businesses with Jonathan Jay 09/04/2023

Unlocking Work-Life Harmony and Empowering Teens with Marla Albertie 08/28/2023

Empowering Moms to Achieve Freedom and Success with Lauren Golden 08/21/2023

Empowering Moms to Achieve Freedom and Success with Lauren Golden co-owners of , interview Lauren Golden about identifying your unique skillset, finding the low-hanging fruit of freelance opportunities, and building a thriving freelance business from the ground up. What You’ll Learn In This Episode: How to leverage AI. How to identify your strengths. How to freelance and be a Mom. Quotes: "Robots aren't humans. They don't have the emotional intelligence that a human can bring to the table, however, you can actually train AI to understand your client's voice." (11:56) "Confidence isn't what you need. You need courage. You are gonna feel afraid. I feel afraid all the time. I've just now got eight years of getting my reps in, and doing it anyway." (12:47) "Take that first courageous step. I promise you everybody who's already gone before you probably was scared too." (13:41) About Lauren Golden: Lauren Golden loves helping mamas free themselves from the 9-5 grind. She launched The Free Mama Movement to show working moms that they don't have to choose between family and financial stability. Hundreds of families today are happier and more fulfilled thanks to Lauren and her online programs. Whether you're a single mom, a military mom, or a mom in a two-parent family who doesn't want to sacrifice your time with your babies in order to provide for them, Lauren wants you to know that you don't have to. Today, as the fearless leader of The Free Mama Movement and a thriving community of tens of thousands of women, Lauren is passionate about showing other moms how to start and run a successful freelancing business from home. In The Free Mama: How To Work From Home, Control Your Schedule and Make More Money, she shares her own story - along with plenty of practical advice for anyone looking to leave the 9-5 behind and make a real living from home.In addition to her self-paced program, Lauren also works one-on-one with motivated mamas who want to get their businesses up and running fast. Her talks on freelancing, building a business and making over your mindset, and other relevant topics resonate with women around the world. /episode/index/show/elite/id/27808959

From Guinness Records to Lifelong E-Learning with James Cluskey 08/14/2023

Beyond Marketing Basics: Exploring Demand Generation with Deanna Shimota 08/09/2023

Mastering the Selling Staircase: A Guide to Closing Conversions with Nikki Rausch 08/01/2023

Mastering the Selling Staircase: A Guide to Closing Conversions with Nikki Rausch co-owners of , interview Nikki Rausch about some of the biggest challenges in business including sales, leads, and conversions. What You’ll Learn In This Episode: How to master the selling staircase. How to increase your conversion rate. How to define a budget for your client. Quotes: "Speech, for instance. This is a really simple one everybody can do, is when you're in a conversation with somebody as you listen, are they a fast talker or do they really take their time? Being willing to adjust your rate of speech just a little bit, allows them to be more comfortable in the conversation." (03:51) "A proposal is where you start to sell because you now understand what their need is, and now what you're gonna do is you're gonna really step into your place of authority and you are gonna recommend a solution to meet the need or solve the problem." (10:44) "Now, they might not know the answer, but when you can ask a really direct question like that, oftentimes our brains are like Google. And if you give our brain a really direct question, oftentimes an answer will bubble to the surface that we don't even know is there yet. (15:33) About Nikki Rausch: Nikki Rausch integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple “top producer” awards along the way. Nikki has received numerous sales awards, shattered sales records across industries, and was featured in Female Entrepreneur Magazine. A sought-after speaker, she regularly shares the results of success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Many of whom have also reaped the benefits of her immersive VIP consultations. /episode/index/show/elite/id/27627711

Unleashing the Champion Within: Transforming Your Life with Jim Harshaw Jr. 07/24/2023

Unleashing the Champion Within: Transforming Your Life with Jim Harshaw Jr. co-owners of , interview Jim Harshaw Jr. about inspiring others to unlock their full potential. What You’ll Learn In This Episode: How to embrace failure. How to transform your life for success. How to benefit from an executive coach. Quotes: "When you look at the highest performers in the world who I've had a chance to interview on my podcast, whether it's in business or navy seals or athletics or you name it, failure is a necessary ingredient of success." (05:32) "This version of hitting the pause button, stepping back, working with the coach, journaling, taking a retreat annually with their spouse or with their company. It was this version of hitting the pause button. And so I've coined a term for this concept, and I call it the productive pause, and this is the secret." (11:07 "That's why we need this person outside of us. That's why we need this coach who's saying, wait a second, I think you're biting off a little more than you can chew here." (16:00) About Jim Harshaw Jr: Failure, struggle and setbacks are not only an inevitable part of life but a necessary step on the path to success. Jim Harshaw has learned many life lessons on the wrestling mat. Having won three ACC Championships for the University of Virginia, trained at the Olympic Training Center and competed overseas for Team USA he has experienced significant triumph and devastating defeat. He shares those powerful lessons of failure, struggle and setback to empower his audiences to overcome their own challenges and achieve success despite their inevitable failures. Jim has consulted with businesses, non-profits and athletic programs nationwide in regards to marketing, fundraising, lead generation, communications, and brand building. He has presented at over a dozen state and national conventions on the topics of fundraising, donor relations and marketing. Jim's entrepreneurial experience is broad from having raised angel capital to develop a web based software to founding a Charlottesville-based service business that he sold that is still in operation. /episode/index/show/elite/id/27551433

Reinventing Yourself and Embracing Career Change with Lary Barton 07/17/2023

Investing for Success: Strategies and Tips for Financial Growth with Lynda Paul 07/10/2023

Investing for Success: Strategies and Tips for Financial Growth with Lynda Paul co-owners of , interview Lynda Paul about the world of finance, investments, and financial planning. Including strategies for achieving work-life balance. What You’ll Learn In This Episode: How to plan for your retirement. How A.I is affecting the financial industry. How to structure entities. Quotes: "There are lot of moving parts and the only thing that's constant is change. The tax law changes. We change as individuals. Our plans change. And so, and life throws in a few curve balls as we go. So yeah, financial planning is is a moving target." (05:03) "With a financial advisor, you have a partner and I review these things once a year with my clients. Now if nothing has changed, I just say, you know what, nothing has changed. But it's always a good idea to keep eyes on your estate plan because things do change. Tax law changes." (15:36) "The bank is an intermediary, right? So there's the third party, they facilitate the transaction, but with cryptocurrency and the blockchain and all those things. They are trying to remove the middle guy and have you go to the two parties to communicate yourself and eliminate the middleman." (22:46) About Lynda Paul: Lynda Paul is the owner, founder, and chief investment advisor of Sound Money Management, Inc., RIA, an independent Registered Investment Advisory firm in San Antonio, Texas. She is a Certified Financial Planner® professional and an inactive CPA. With an undergraduate degree in corporate finance from Ball State University and a master’s degree in finance and marketing from Keller Graduate School of Management, Lynda is celebrating 28 years serving the needs of her clients in a spectacular way, operating her firm as a fiduciary. Lynda believes that when it comes to choosing a financial planner, independence, trust, and competence are foundational virtues. She has helped more than 500 clients achieve their financial goals and manages millions of dollars for her clients around the country. /episode/index/show/elite/id/27422115

Navigating Complex Contracts for Optimal Outcomes with Jeanette Nyden 07/03/2023

Navigating Complex Contracts for Optimal Outcomes with Jeanette Nyden co-owners of , interview Jeanette Nyden an experienced lawyer and negotiator. In this episode, they discuss contract negotiation, providing valuable insights and practical tips to help listeners secure the best deals and navigate complex pricing mechanisms. What You’ll Learn In This Episode: How to negotiate contracts. How to identify risk. How to do a tradeoff. Quotes: "The problem is that, you know, sales service providers, they want time and materials cuz they're not a hundred percent sure what's going on, what they're gonna meet when they get in there and start working on it. The business objectives are not crystal clear, so they could lose money on a fixed fee." (03:47) "When you can deeply listen and you can make the message that you are trying to convey attractive to the listener, you're more likely to reach an agreement." (07:42) "We need to build the contract right in the first place. And if you are the receiving end of someone else's contract, then you really do have to get an expert in that industry to be able to read it and review it and issue spot." (13:07) About Jeanette Nyden: Jeanette Nyden is an accomplished author, co-authoring 4 books on contract management, including "The Contract Professional’s Playbook" and "Getting to We." She is also a co-creator of online training programs for contract, sales, and procurement professionals. With extensive experience in negotiations, she has successfully handled deals ranging from preferred-vendor agreements to outsourcing contracts worth hundreds of millions of dollars. Jeanette has trained contract professionals at Fortune 50 corporations and various companies generating substantial annual revenue. Additionally, she has taught as an adjunct professor at Seattle University and the University of Tennessee's Center for Executive Education. Jeanette holds a Juris Doctorate from Southern Illinois University and is licensed to practice law in Washington State. /episode/index/show/elite/id/27357030

Overcoming Marketing Obstacles to Create a Lifetime of Abundance with Tony Wang 06/26/2023

From Frustration to Fulfillment: Navigating Life's Crossroads with David & Colton Chorpenning 06/19/2023

From Frustration to Fulfillment: Navigating Life's Crossroads with David & Colton Chorpenning co-owners of , interview father-son duo David and Colton Chorpenning about their new book titled "What The F*ck is Next?" If you're tired of settling and want to take control of your own destiny, this is a must listen! What You’ll Learn In This Episode: How to set life goals. How to find your life path. How to adjust to the unexpected. Quotes: "Once I had moved out there, a recruiter reached out to me and it was because I created this intention and designed my life around achieving this goal. I've been at Google now for four years, so, the process has worked amazing for me." (03:18) "A key to the process is answering all the questions that you have, identifying the things that you've been good at that you like to do and then figuring out a way to prioritize those for the next 30 to 60 days and get started. What's next in that one area of your life?" (10:13) "Writing down your goal, just making it so much more serious and important and actually consequential to you so that you'll stick to it much more effectively." (16:53) About David & Colton Chorpenning: David is the co-author of , a book he wrote with his son, Colton Chorpenning, to help people use intention to have greater happiness, fulfillment and success. David has a Counseling and Human Services PhD and has helped adults of all ages connect to their strengths, and what they love to create the life they most desire. Colton has followed the Process outlined in the book to achieve his greatest intentions, including traveling to 16+ countries and getting a position at Google, where he now works as a Senior Interactive Producer for Nest and Pixel. Colton has also used this Process to design a digitally nomadic lifestyle without compromising wealth generation or a career. In addition to his work at Google, he is a real estate investor, producer of an independent Sci-Fi film, and management and marketing advisor to artists. /episode/index/show/elite/id/27208629

Revolutionizing The Automotive Industry with Maximilian Wühr 06/13/2023

Navigating Business Setbacks: Jenn Foster and Melanie Johnson's Guide to Recovery 05/22/2023

Navigating Business Setbacks: Jenn Foster and Melanie Johnson's Guide to Recovery co-owners of , discuss the realities of business setbacks and how to recover from them. From unexpected account suspensions to revenue loss during challenging times, they share personal experiences and discuss strategies for overcoming obstacles and thriving in the face of adversity. What You’ll Learn in this Episode: How to pivot your business. How to learn what you can control. How to rely on something that isn't in control. Quotes: "What you have to do is think kind of outside the box of what you can control." (04:46) "Usually if one door closes, another door always opens, look for the door. Just remember, don't plan to stay in that hallway long and keep your eyes open for those doors to open 'em up and find out where the new path is for you to go and stay positive." (14:21) "It just goes to show like whatever you're doing, If you're relying on something that's not in your control, like Google or Instagram or Amazon, then you have to be able to pivot and change or look at how can I make this work in a different way?" (15:33) About Melanie and Jenn: Writing is just the beginning. It’s about ensuring your book helps you smartly grow your brand, business, and credibility. Founders Melanie Johnson and Jenn Foster built Elite Online Publishing with a singular purpose in mind: to empower you to deliver authority in every word you write. They, along with their team of experienced publishers, deliver a high-touch and high-impact experience for creating, publishing, and marketing #1 bestselling books. In fact, they are passionate about more than telling great stories. They are adamant about proving the value of your perspective and expertise by ensuring you become a #1 bestselling author. So much so, they guarantee it. No matter where you are in the book writing process, Elite Online Publishing is your partner for creating, publishing, and marketing your #1 bestselling book. /episode/index/show/elite/id/26932080

Strategic Commerce: Online Business Positioning and Sales with Nate Lind 05/15/2023

Unleashing Creativity in Your Business using AI with Melanie Johnson and Jenn Foster 05/01/2023

Achieving Optimal Health and Fitness with Sir Darren Jacklin 04/25/2023

Revamp Your Nutrition and Transform Your Life with Cassidy Gundersen 04/19/2023

Revamp Your Nutrition and Transform Your Life with Cassidy Gundersen co-owners of , interview Cassidy Gundersen about how small adjustments to our nutrition can have a big impact on well-being, and be inspired to make positive changes in our own lives. What You’ll Learn in this Episode: How to start eating healthier. How to assess your bodies needs. How to use food to fight disease. Quotes: "Once I got my doctorate I was able to reverse all these diseases I had. So I wanted to start a practice a little bit different than what anybody else was doing." (06:36) "The next step I tell people, eat real foods, mostly plants and eat 'em in their whole form as close to their natural state as. I feel like the biggest thing for people is making swaps, healthy swaps. So it's not just depriving yourself of food." (10:29) "So eating more natural foods can help us do that, but I say we need to listen to our body because different people can handle different things." (19:52) About Cassidy Gundersen: Cassidy is a PhD student, author, and nutritionist who is also the owner and CEO of Spiro Health and Wellness. Her mission is to help people overcome health issues and improve their well-being by utilizing data-backed nutritional principles. Her interest in health and nutrition began when she experienced chronic health complications and found little help from medical professionals. She decided to pursue education to help others who were struggling with similar issues. Although her previous experience lies in marketing and writing, her passion is in health and nutrition. Cassidy has over 6 years of experience in social media management and digital marketing. she has worked with various brands such as Bill and Melinda Gates Foundation, Estee Lauder, Buick, Dyson, Dolby, Zillow, Disney, Cost Plus World Market, Chatbooks, Ubisoft, ABC Mouse, and Pepe Jeans. Despite having a successful career in marketing, she left the industry to pursue her passion for health and wellness. /episode/index/show/elite/id/26595453

Book Writing Tips and Publishing Journey with Ghost Writer Shirley Jump 04/11/2023

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