Handmade & Beyond Podcast

I help other people start, build, and grow their handmade and Etsy businesses so that they can make extra money pursuing their passion. I am a real seller that makes their entire living off Etsy and my handmade business. I teach others how to do the same.

Would You Give Etsy Full Control To Test Your Listing Titles? 04/26/2024

Would You Give Etsy Full Control To Test Your Listing Titles? Etsy is known for its continual evolution, always tweaking and testing to enhance the marketplace experience. Recently, they've begun experimenting with altering seller titles—a move that has sparked a mixed reaction within the community. In this podcast episode, we delve into the pros and cons of Etsy's latest strategy and discuss potential solutions for sellers. Pros of Etsy Testing Titles: Improvement of Poor Listings: By adjusting less effective titles, Etsy aims to help these listings perform better, potentially increasing visibility and sales. Leveling the Playing Field: This change could standardize opportunities for success among sellers, making competition more about product quality rather than just optimization skills. Cons of Etsy's Approach: Risk to Successful Listings: There's a concern that these changes could disrupt listings that are already performing well, possibly affecting established sales trajectories. Reduced Incentive for Learning: With Etsy handling title optimizations, sellers might become less inclined to learn SEO best practices, potentially stunting their growth and adaptability. Concerns Over Control: This move suggests a significant increase in control over individual shops, which could lead to frustrations among more experienced sellers. A Constructive Suggestion: To address these issues, why not adopt a strategy similar to Facebook's ad system? Sellers could be given the option to test up to five different titles themselves, tracking which performs best over a designated period. This hands-on approach would allow sellers to stay engaged with SEO practices and better understand what works for their products. For those looking to dive deeper into mastering Etsy SEO, don't miss out on grabbing your free Etsy SEO Success Guide. This resource is packed with essential tips and strategies to boost your shop's visibility and sales. Check it out at . In conclusion, while Etsy's title testing initiative aims to help sellers enhance their listings, it's crucial to find a balance that empowers sellers and maintains marketplace integrity. By potentially allowing sellers to conduct their own title tests, Etsy could foster a more knowledgeable and competitive community, aligned with both seller interests and platform goals. Reference article: /episode/index/show/etsyentrepreneur/id/30981818

How To Deal With Crazy Etsy Customers 04/16/2024

Is Your Etsy Shop A Failure? How To Know 04/09/2024

How To Fix Etsy: Solutions Beyond Frustrations 03/13/2024

How To Fix Etsy: Solutions Beyond Frustrations In the vast, vibrant world of Etsy, it's not uncommon to stumble upon sellers voicing their frustrations. From message boards to forums, and even beneath the threads of my own videos, there's a palpable sense of discontent. But before you reach for the pitchforks, let's take a moment to rethink our approach to this platform we all care deeply about. Embracing Change: A New Perspective Etsy's journey from an under-the-radar e-commerce platform to a top-tier marketplace with nearly 100 million buyers is nothing short of remarkable. However, with rapid growth comes inevitable growing pains. Today, I invite you to join me in shifting focus from what's wrong to exploring actionable solutions. A Lesson from Corporate America My corporate background taught me the importance of constructive feedback. Complaints were only as valuable as the solutions they prompted. This philosophy underpins my approach to addressing Etsy's challenges. Let's dive into the issues and, more importantly, the solutions. Solutions for Common Etsy Seller Challenges Refined Shop Opening Procedures The Issue: Unregulated shop openings leading to policy violations and scams. The Solution: Implement a rigorous application process, including a small fee and detailed business plans. This approach discourages scammers and ensures a commitment to quality. Combating Infringements The Issue: The prevalence of trademarked, copyrighted, and mass-produced items. The Solution: Enhance AI detection methods and establish a clear procedure for sellers to prove licensing. A proactive stance on policing will protect genuine creators. Revamping Support The Issue: Inaccessible support and final decisions without appeal. The Solution: Introduce a tiered support system, including phone support, to provide personalized assistance. New sellers receive additional guidance, while veterans enjoy VIP service. Transparent Fee Structure The Issue: Confusion and frustration over fees. The Solution: Offer detailed onboarding and business training to explain fees clearly and help sellers understand their impact on profit margins. Simplified Shipping The Issue: Complexity in setting up and managing shipping. The Solution: Improve onboarding with comprehensive shipping training and resources, making it easier for new sellers to start on the right foot. Your Voice Matters While I've highlighted key areas for improvement, the conversation doesn't end here. I encourage you to share your experiences and solutions. Together, we can foster a more supportive, transparent, and thriving Etsy community. A Parting Gift Before you go, don't miss out on your free Etsy SEO success guide. Packed with essential SEO tips and tricks, it's your key to driving more traffic and sales to your Etsy shop. Visit and unlock the full potential of your Etsy business. Together, we can turn the tide of frustration into a wave of success. Remember, negativity finds no home in the heart of a problem solver. Let's rebuild Etsy, not just for the platform's sake, but for the community that makes it truly special. /episode/index/show/etsyentrepreneur/id/30343713

Are Monthly Fees Coming To Etsy? 03/08/2024

Are Monthly Fees Coming To Etsy? Etsy's Monthly Fees: Panic or Progress? Let's Unpack the Buzz! The word on the street (or should we say, the buzz in the craft room) is that monthly fees may be making their grand entrance to Etsy soon. And just like that, it feels like we're about to "unleash the hounds!" Now, let's be real - the mere mention of fee increases on Etsy can send sellers into a frenzy that rivals the chaos of a dropped stitch in a knitting project. Remember the uproar when Etsy nudged their transaction fee up to 6.5%? It was as if the crafting world had been asked to sacrifice their beloved glue guns and yarn stashes. But, as a fellow Etsy seller and small business owner, I understand the gut reaction. The thought of parting with more of our hard-earned cash can sting. The Whispers of Change: Monthly Fees on the Horizon? So, why the speculation about monthly fees? It seems Etsy has been sending out feelers through surveys to a slice of the seller community, stirring the pot of curiosity and concern. Decoding the Details What we know is still shrouded in a bit of mystery. The speculation is that this could mirror eBay's store monthly fees system, offering an optional subscription that could unlock a treasure trove of perks, including listing fee discounts and more. As someone who has navigated the eBay waters, I can attest to the savings that these kinds of subscriptions can offer, particularly for those of us who are prolific listers or high-volume sellers. The Possible Perks: A Silver Lining? The rumored benefits of this subscription model could include: Reduced listing fees Lower transaction fees Ad credits to boost your shop's visibility Access to exclusive discounts and perks Enhanced shop customization and promotional tools Etsy Plus: A Prelude to Change? For those who might not be in the know, Etsy already dabbles in subscription services with Etsy Plus. For a modest $10 a month, sellers get ad credits, shop customization options, listing credits, and more. It's been a hot topic of discussion, with whispers of a revamp that could potentially be the shape of things to come. Embracing the Change: A Call to Optimism Before we sharpen our pitchforks or start hoarding craft supplies in protest, let's take a moment. Change, while daunting, isn't inherently bad. Etsy Plus, for instance, offers tangible benefits that, for many, outweigh its cost. If Etsy is indeed planning to expand on this concept, it could mean even more value for sellers willing to invest a little in their shop's growth. It's natural to bristle at change, especially when it hits our wallets. However, maintaining a positive, open-minded approach is crucial. After all, the only constant in business (and life) is change. By focusing on what we can control and adapting to the evolving landscape, we position ourselves for success, regardless of what new policies come our way. So, fellow creators and entrepreneurs, let's watch this space with cautious optimism. Changes may be coming, but so are opportunities. And remember, no matter what Etsy throws our way, the creativity, resilience, and spirit of our community will see us through. And hey, while we're navigating these changes, don't forget to arm yourself with knowledge. Dive into the world of Etsy SEO with my free guide, packed with tips and tricks to drive traffic and sales to your shop. Check it out at . Here's to not just surviving but thriving on Etsy, no matter what the future holds! /episode/index/show/etsyentrepreneur/id/30269128

9 Must-Know Etsy Shipping Tips 03/05/2024

9 Must-Know Etsy Shipping Tips Shipping might seem like a mere afterthought amidst the creative whirlwind of running an Etsy shop. Yet, it's a critical aspect that can significantly impact your customer satisfaction and bottom line. Fear not, for I've compiled a list of nine essential shipping strategies to streamline your process, save money, and enhance your shop's success. 1. Choose Between Fixed or Calculated Shipping Fixed Shipping: Best for shops selling similar items. It simplifies the process, potentially lowers costs, and offers room for shipping upgrades as an additional revenue source. Calculated Shipping: Ideal for a diverse inventory, including vintage finds. Ensure your item sizes and weights are accurately listed to avoid surprises. 2. Decide on Free or Paid Shipping Evaluate what works best for your pricing strategy and competitive positioning. Remember, customers love 'free shipping,' but ensure it doesn't erode your margins. 3. Print Labels via Etsy for Convenience and Discounts Printing shipping labels through Etsy is not only convenient but also comes with discounts. While third-party sites like Pirate Ship offer similar discounts, integrating multiple sources might complicate the process unnecessarily unless you're managing various platforms. 4. Source Supplies from Wholesalers Cut down on costs by purchasing your shipping supplies in bulk from wholesalers. Check out options like for competitive prices on essential supplies. 5. Get Creative with "Frankenstein" Boxes For uniquely shaped or oversized items, don't shy away from modifying boxes to fit. This approach can save on shipping costs and materials. 6. Navigate International Shipping with Ease Etsy simplifies international shipping by suggesting tariff numbers and automatically adding VAT numbers. However, tread carefully with fixed shipping rates for international orders due to variable costs. 7. Include a Thoughtful Packing Slip Personalize the unboxing experience with a custom packing slip. Adding a coupon code for their next purchase or instructions for leaving a review can enhance customer engagement and loyalty. 8. Utilize Etsy Purchase Protection Etsy's purchase protection provides peace of mind for both sellers and buyers, ensuring that transactions are secure and trustworthy. 9. Invest in a Small Shipping Scale Accuracy is key in shipping. Avoid the pitfalls of estimation by using a shipping scale, ensuring you're charging the correct amount and avoiding fees from Etsy for underpaid postage. Bonus Tip: Struggling with Etsy SEO or unsure about its impact? Elevate your shop's visibility and traffic with our free eBook, your ultimate guide to mastering Etsy SEO. Grab your copy at Shipping doesn't have to be a daunting task. With these nine tips, you can optimize your Etsy shop's shipping process, saving time and money while boosting customer satisfaction. Streamline your operations, enhance your shop's appeal, and watch as your business grows. Happy shipping! /episode/index/show/etsyentrepreneur/id/30224333

These Etsy Shops Make No Sense 02/28/2024

These Etsy Shops Make No Sense The Enigma of Etsy Shops: Deciphering Success Amidst the Unusual In the bustling marketplace of Etsy, sellers are constantly on a quest for the secret recipe to success. As you dive into the depths of this online bazaar, you're bound to stumble upon stores that defy logic – those that flourish despite seemingly glaring shortcomings or peculiar strategies. Today, we pull back the curtain on these Etsy anomalies, exploring the mysteries behind their success and what lessons can be learned. The Curious Case of Minimal Listings and Maximum Sales It's a rare but not impossible sight: shops with a scant selection boasting impressive sales figures. While some might strike gold with their debut product, this scenario is the exception rather than the rule. Success on Etsy usually requires a broader catalog, adhering to the 80/20 rule where 20% of your products generate 80% of revenue. But what about those outliers? Advertising Magic: The iceberg's tip doesn't reveal the massive advertising efforts below, from Facebook to Etsy's own platforms. However, investing in ads is a gamble with no guaranteed return. Spotlight Surprises: Occasionally, a product catches the media's eye, as I experienced when BuzzFeed catapulted my sales overnight. Such unexpected exposure underscores the potential windfalls in the unpredictable world of Etsy. Strategic Shifts: Some stores pivot their focus, reaping the benefits of past successes while venturing into new territories. The lesson here is to stay adaptable and vigilant for evolving market trends. Thriving Despite Imperfect Presentations Encountering shops with lackluster photos yet high sales is baffling. These cases often involve external advertising or cater to a super niche audience. Poor presentation usually hinders organic discovery, as Etsy's algorithm favors quality visuals and setups. This scenario reinforces the necessity of investing in quality product photography and shop aesthetics. High Sales Marred by Negative Feedback A shop might undergo a transformation, shifting from beloved products to new offerings that fail to resonate, reflected in poor reviews. This shift, coupled with aggressive advertising, can be a double-edged sword, risking the shop's reputation and viability on the platform. The takeaway? Quality should never be compromised for cost-cutting, as customer satisfaction is paramount. The Dilemma of Pricing Extremes Racing to the Bottom: Competing on price alone is a perilous path, often leading to unsustainable business practices and diminished perceived value. Instead, focus on quality and value differentiation, appealing to consumers who prioritize these factors over mere cost. Soaring High: Conversely, premium pricing can be a viable strategy if the quality justifies the cost. This approach requires a clear value proposition, ensuring customers understand and are willing to pay for the superior quality or uniqueness of your offerings. In Conclusion Navigating the enigmatic world of Etsy requires more than just observing the surface. By understanding the underlying factors behind seemingly illogical success stories, sellers can refine their strategies, focusing on quality, differentiation, and adaptability. And for those feeling lost in the SEO maze, my comprehensive guide on Etsy SEO Success promises to illuminate the path to visibility and sales growth. Discover the secrets at , and transform your Etsy shop from bewildering to bewilderingly successful. This journey through Etsy's oddities is not just about questioning the unconventional; it's about learning, adapting, and thriving in a marketplace as diverse and dynamic as the creators it hosts. Whether facing shops with minimal listings and maximal impact, navigating the challenges of presentation and pricing, or understanding the balance between quality and visibility, there's always more beneath the surface. As you continue to explore and evolve, remember: in the world of Etsy, uniqueness isn't just an asset; it's a strategy. /episode/index/show/etsyentrepreneur/id/30150588

Learn How To Use The Etsy Sales Funnel To Get More Sales 02/20/2024

Learn How To Use The Etsy Sales Funnel To Get More Sales Today, I'm diving into a topic that might just be the golden key to unlocking more sales and success on Etsy: the Sales Funnel. Yes, it's a term that might seem a bit complex or even intimidating at first, but I promise, understanding it is like finding a treasure map for your business. So, let's embark on this journey together, shall we? The Magic of Etsy Sales Funnels Imagine a funnel, wide at the top and narrow at the bottom. This, my friends, is the perfect metaphor for the journey your potential customers take, from discovering your shop to making a purchase, and hopefully, becoming loyal fans. It's a path filled with opportunities, and today, I'm going to share with you the three crucial stages of this journey, or as I like to call them, the "Three Buckets of Sales Success." Bucket 1: Traffic – The Wide-Open Gateway The top of the funnel is all about traffic. This is where potential buyers first encounter your shop, and it's your chance to make a great first impression. Traffic can come from inside Etsy through search results or Etsy ads, and from outside Etsy through a plethora of channels including social media, email marketing, your blog, YouTube channel, other websites, and even personal referrals. The Goal: Get More Traffic and Convert it to Sales Boost Your SEO: Fine-tuning your SEO can significantly increase your visibility in search results. Ramp Up Marketing and Promotion: More exposure through ads and social media can lead to higher traffic volumes. Create Stellar Listings: Once you've got potential buyers' attention, dazzling product listings are key to turning interest into purchases. Bucket 2: Buyer – The Heart of the Journey In the middle of the funnel, we have our buyers. These can be gift buyers or those purchasing for themselves. This stage is all about conversion – turning that interest into a sale. The Goal: Impress and Increase Revenue Excel in Customer Service: Fast responses and resolving issues swiftly can make a huge difference. Ship Quickly and Package Well: These touches add to the overall customer experience. Aim for a 5-Star Review: Follow up with customers through messages and packing slips to encourage positive reviews. Upsell: Offer related products, bundles, or incentives like free shipping to increase the value of each purchase. Bucket 3: After Purchase – The Narrow End With Big Opportunities Finally, at the bottom of the funnel, we focus on post-purchase actions. This stage is crucial for turning a one-time buyer into a repeat customer and even a brand advocate. The Goal: Create Repeat Customers and Referrals Continue to Impress: Apply all the tips from the buyer stage to ensure customer satisfaction. Encourage Repeat Business: Include a coupon code in the package slip or sign them up to your email list for future promotions. Foster Referrals: Exceptional customer service, fast shipping, and personal touches can turn happy customers into vocal supporters of your brand. No More SEO Struggles Feeling overwhelmed by SEO? Don't be. The journey to mastering SEO and leveraging it for increased traffic and sales on Etsy doesn't have to be a solo adventure. I've discovered a treasure trove of insights and tips that can guide you through the process, ensuring your shop shines brighter. Dive deeper into the world of Etsy SEO and discover actionable strategies for success at . It's packed with golden nuggets of wisdom that can help elevate your shop from hidden gem to shining star. Embarking on this journey through the Etsy sales funnel can transform your shop's performance. By focusing on these three buckets, you're not just selling products; you're building relationships, enhancing experiences, and creating a brand that resonates with customers. So, let's raise the sails and set course for success together! /episode/index/show/etsyentrepreneur/id/30022468

Turning Silence into Sales: A Deep Dive into Reviving Your Etsy Listings 02/14/2024

Turning Silence into Sales: A Deep Dive into Reviving Your Etsy Listings Episode Title: Turning Silence into Sales: A Deep Dive into Reviving Your Etsy Listings Introduction: Welcome to today’s episode, where we tackle a common yet frustrating experience for Etsy sellers - launching a listing full of hope, only to be met with silence. It’s a scenario many of us have faced, but today, we’re here to change that. We'll explore the reasons behind your listings' lack of performance and share a proven formula for success. This is an episode filled with insights and actionable advice that you won’t want to miss. Today’s Focus: Selling on platforms like Etsy is no small feat. It requires not just perseverance but a strategic approach to learning and adaptation. In this episode, we dive into the critical difference between successful sellers and those struggling to make a mark: the commitment to understanding the marketplace and making informed decisions. Key Discussion Points: Analyzing Listing Stats: We start by emphasizing the importance of listing stats as a treasure trove of insights. Discover how to access these stats and why they are crucial in understanding your listing's performance. The Listing Success Formula (LSF): Unveil our special formula designed to guide you through reviving your listings. We discuss how to interpret different scenarios based on your listing’s age and the number of visits, providing tailored strategies for each. Scenario 1: Focus on SEO and product images for listings with 0-25 visits. Scenario 2: The importance of patience for listings with 40-75 visits, and when to consider making changes. Scenario 3: Adjusting pricing, description, and targeting for listings with 100+ visits. Strategic Patience and Adjustments: Learn why waiting is sometimes the best strategy and how to effectively gauge the impact of any changes you make. Key Considerations for Etsy Sellers: Additional tips on understanding your niche, the importance of not hastily deleting listings, and how to analyze and leverage traffic source data for better performance. Conclusion: The journey to Etsy success is not about quick fixes but understanding, patience, and strategic adjustments. By applying the insights and strategies discussed today, you’re well on your way to transforming those silent listings into successful sales. Call to Action: Don’t forget to subscribe to our podcast for more invaluable insights and strategies tailored for Etsy sellers. Whether you're looking to refine your approach or seeking inspiration, we're here to guide you through the complexities of online selling. Resources Mentioned: Visit for a deep dive into SEO and how it can transform your Etsy business. Thank you for joining us in this episode. Stay tuned for more tips, tricks, and strategies to help you achieve your Etsy selling goals. Let’s turn those challenges into opportunities and silence into success. /episode/index/show/etsyentrepreneur/id/29950288

How to Dominate Etsy with Deep Niche Marketing - Secrets Revealed! 02/06/2024

How to Dominate Etsy with Deep Niche Marketing - Secrets Revealed! In the vast world of online commerce, it's often said that "riches are in the niches." But what exactly does that mean, and how can you successfully navigate the process of narrowing down your market to find your sweet spot? In today's episode, I break down the steps to help you discover your niche and capitalize on it. Step 1: Define Your Niche The first step is to identify your niche. This typically involves selecting a specific subject matter or item that you want to sell. For example, you might want to sell baby-related products or create products featuring funny sayings. But here's where the magic happens - you can't stop at the general idea. Dive deeper. Step 2: Niche Down Further To stand out and connect with a more specific audience, you need to add layers to your niche. Let's say your initial niche was "baby stuff." Ask yourself, what kind of baby stuff are you interested in? Is it baby clothes, baby shirts, baby art, or something else entirely? Then, consider the designs or themes you can incorporate, such as funny sayings, animal prints, or other creative elements. Similarly, if your niche is "funny sayings," determine what products you want to put these sayings on, like cups, shirts, mugs, and more. Step 3: Go Deeper Still If you think your niche is specific enough, think again. The deeper you go, the better. For instance, if your niche is "baby wall art with animal prints," take it a step further. Specify the types of animals, like giraffes, elephants, or other safari animals. But don't stop there; you can even delve deeper by incorporating additional elements like animals playing with toys or engaging in sports. Likewise, if your niche is "funny sayings on shirts about wine," consider adding another layer by incorporating graphics of cute women enjoying wine. The more specific you get, the more likely you are to connect with a highly interested audience. Step 4: Build a Product Line Now that you've niched down effectively, it's time to build a product line within that niche. Remember, having just one product in one sub-niche may not be enough to attract traffic and sales. Create a variety of related products that align with your niche. For instance, if your niche is "safari animal pants playing sports," you can design a range of options, such as elephants playing soccer, giraffes playing soccer, rhinos playing football, and so on. The possibilities are endless. Step 5: Pivot and Cross Over As you deepen your niche, don't be afraid to pivot slightly to test the market further. Sometimes, a subtle shift in perspective can open up new opportunities. For instance, if you started with "baby pants with giraffes playing soccer," try pivoting to giraffes playing with other animals, playing in different settings, or engaging in various activities. This flexibility can help you discover what resonates best with your audience. Additionally, consider crossing over from subject matter to different items within your niche. If "funny wine sayings" are selling well on shirts, explore offering them on cups, sweatshirts, art, and more. You can even offer matching accessories to increase your revenue per customer, such as safari animal print hats and bibs or funny wine sayings on keychains and koozies. In Conclusion In the competitive world of online business, finding your niche and going deep into it is a proven strategy for success. By following these steps, you can refine your niche, build a robust product line, and adapt as needed to meet your audience's preferences. Remember, the more specific your niche, the higher the probability of attracting loyal customers and thriving in your chosen market. And if you're looking for more ways to accelerate your growth on platforms like Etsy, don't forget to download my free guide, "Learn 10 Ways to Accelerate Etsy Growth." You can get your copy here: /episode/index/show/etsyentrepreneur/id/29803068

Diversify Your Income: 5 Additional Revenue Streams for Etsy Sellers 01/31/2024

Diversify Your Income: 5 Additional Revenue Streams for Etsy Sellers Navigating the world of Etsy can be a rollercoaster, with fluctuating sales and intense competition. That's why diversifying your income streams is not just a strategy, but a necessity for any savvy entrepreneur. It's about creating a safety net that cushions you during the slow seasons and opens up new avenues for growth and profit. In today's episode, I'll explore five innovative ways to earn additional revenue, ensuring that your creative passion also becomes a stable and diverse source of income. Affiliate Marketing Dip your toes into affiliate marketing. Promote products you love and use within your craft, and earn a commission for every sale made through your referral. Markets, Fairs, Shows, and Events Take your products offline and into the local scene. Markets and fairs are not just sales opportunities; they're also perfect for networking and getting direct customer feedback. Local Business Collaborations Forge partnerships with local businesses. Whether it's consignment arrangements or wholesale deals, local collaborations can open up new markets and provide consistent revenue. Additional Sales Channels Expand beyond Etsy. Platforms like Shopify, eBay, or even social media marketplaces can amplify your reach and tap into new customer bases. Passive Income Streams Monetize your expertise. If you've mastered the art of your craft, why not share that knowledge? From YouTube tutorials and online courses to writing guides or e-books, teaching others can be both rewarding and profitable. As an Etsy seller, diversifying your income doesn't just safeguard your business; it propels it forward, offering stability and new opportunities to scale and grow. And if you're keen on making more money by selling your skills and knowledge, I have just the thing for you. Special for Etsy Sellers: Want to unlock more ways to monetize your craft? Discover the BEST idea to sell your skills and knowledge with our Free Guide. Get your hands on it now at and take the first step towards diversifying your income today! /episode/index/show/etsyentrepreneur/id/29722898

Etsy's BIG Announcement - How it will benefit you 01/26/2024

5 Amazing Ways To Use AI For Your Etsy Business 01/23/2024

How To Get Started On Etsy - 5 Easy Steps 01/16/2024

3 Essential Steps to Overcome Overwhelm and Supercharge Your Etsy Business 01/09/2024

3 Essential Steps to Overcome Overwhelm and Supercharge Your Etsy Business Introduction: Welcome to a pivotal discussion on overcoming overwhelm in your Etsy business. This episode isn't just about ordinary business strategies; it's about addressing a critical barrier that's silently impeding your revenue: overwhelm. If you're struggling to make progress, read on to discover a transformative approach that could significantly enhance both your business and personal life. The Gift of Clarity: My Etsy Goal Framework Before diving into the core steps, I want to share a valuable resource with you: My Etsy Goal Framework. This comprehensive guide is designed to help you set and achieve your business goals with ease. It includes detailed walkthrough steps, practical worksheets, and relatable examples. Grab your free copy here: . Understanding Overwhelm: The Root Causes To effectively combat overwhelm, it's crucial to recognize its sources: Lack of organization An overload of tasks Uncertainty about the future Deviations from plans External pressures and factors Reflecting on my journey post-corporate life in 2018, I realized that these factors were the crux of my overwhelm. Transitioning from a structured environment to the fluidity of running my own business was challenging. However, the following three steps, which I call the "Workflow Accelerator Loop," were game-changers. The Workflow Accelerator Loop: Your 3-Step Guide Assess Your Time: Start by realistically determining how much time you can dedicate to your business. This assessment is foundational to creating a workable plan. Weekly Scheduling: With a clear understanding of your available time, schedule your week. This step brings structure and predictability, reducing the chaos that leads to overwhelm. Task Prioritization: Finally, allocate specific times for each task. Prioritization ensures that you focus on the most impactful activities, leading to efficient and productive work sessions. Conclusion: Implementing these seemingly simple steps can profoundly impact your Etsy business. While they may appear straightforward, the majority overlook their effectiveness. By integrating the Workflow Accelerator Loop into your routine, you'll witness a significant reduction in overwhelm and a corresponding boost in productivity and business growth. Start today and experience the transformation yourself! /episode/index/show/etsyentrepreneur/id/29403973

Etsy Will No Longer Share Customer Emails - What It Means? 01/05/2024

Hit Your Etsy Goals in 2024 - Use These 5 Strategies 01/04/2024

Hit Your Etsy Goals in 2024 - Use These 5 Strategies Achieve Your Goals In 3 Steps: Etsy Goal Framework (free download) Get the exact process to follow that will help you set and crush your goals in your handmade business this year! Includes walkthrough steps, worksheets, and examples. https://www.handmadeandbeyond.com/goals Achieve Your Etsy Goals in 2024: 5 Strategic Tips for Success As we step into 2024, setting clear, achievable goals for your Etsy shop is more important than ever. To help you not only set these goals but also reach them, I've compiled a list of five strategic tips that will guide you through this journey. 1. Reflect on Last Year's Positives Before diving into the new year, take a moment to reflect on what worked well for you last year. Identify 3-5 positive aspects of your Etsy business. It's easy to focus on what didn't work, but understanding and building upon your successes can provide a solid foundation for future growth. 2. Identify Areas for Improvement Now, think about 3-5 things you could improve in 2024. This isn't about dwelling on failures, but rather recognizing areas where you have the opportunity to grow and enhance your Etsy shop. 3. Set a Singular, Attainable Goal What is your primary goal for the end of 2024? Choose just one. This focus will help you channel your energies effectively. Ensure your goal is realistic and within reach - setting unattainable goals can lead to frustration and demotivation. 4. Get Specific with Your Goal Vague goals are hard to achieve. Make your goal as specific as possible. For instance, instead of saying, "I want to increase sales," quantify it: "I aim to increase sales by 20% by the end of 2024." This specificity will make your goal more tangible and measurable. 5. Weekly Actions for Goal Achievement Finally, break down your goal into smaller, manageable tasks. What are 1-2 actions you can commit to every week that will lead you toward your goal? This could include optimizing your listings for SEO, creating new products, or enhancing your marketing strategies. Implementing Your Strategy Consistency is Key Remember, the consistency of your actions is crucial. Regularly working towards your goal, even through small weekly tasks, can lead to significant progress over time. Track and Adjust Regularly track your progress. If you find that certain actions aren't bringing you closer to your goal, don't be afraid to adjust your strategy. Flexibility can be just as important as persistence. Stay Motivated Keep your goal visible, whether that's a note on your desk or a reminder on your phone. Staying mindful of what you're working towards can help maintain your motivation throughout the year. Conclusion Setting and achieving goals for your Etsy shop doesn't have to be a daunting task. By reflecting on the past, setting a clear and attainable goal, making it specific, and committing to consistent actions, you can make 2024 your most successful year yet. Here’s to reaching new heights in your Etsy journey! /episode/index/show/etsyentrepreneur/id/29348843

Etsy Fires 225 Workers Right Before Christmas! What this means for you 12/22/2023

Etsy Fires 225 Workers Right Before Christmas! What this means for you Etsy's Year in Review & Workforce Changes: What Sellers Need to Know As we reflect on Etsy's journey through 2023, two major stories stand out: the release of Etsy's comprehensive year in review for sellers and the recent news of Etsy reducing its workforce by 11%. Let's unpack what these developments mean for Etsy sellers moving forward. Etsy’s Annual Performance Review: A Seller’s Perspective Etsy has rolled out its year in review, offering sellers a personalized look at their performance alongside a broader review of the platform's new features and initiatives in 2023. This annual recap is more than just a reflection; it's a tool to help sellers understand their growth and areas for improvement, considering the platform's evolving landscape. Workforce Reduction: A Tough Call The announcement of Etsy laying off 225 workers, around 11% of its workforce, right before Christmas, has sparked a mix of reactions. While it’s a tough pill to swallow, especially during the festive season, it's important to understand the context and implications for sellers. Etsy's Growth and Staffing Dynamics It's noteworthy that Etsy's workforce doubled since 2019, fueled significantly by the COVID-19 pandemic. However, general merchandise sales have plateaued since 2021, leading to this workforce adjustment. Similar actions were observed at other e-commerce giants like eBay and Amazon earlier this year, signaling a broader industry trend. Etsy's Financial Health and Seller Impact Despite the workforce reduction, Etsy remains a robust, profitable entity, consistently surpassing many of its quarterly financial expectations. These changes appear to be strategic moves to conserve costs amidst inflated staffing levels following the pandemic-induced growth spurt. Should Sellers Be Concerned? For Etsy sellers, the immediate concern may revolve around whether such changes signal instability or reduced support. However, considering Etsy's profitability and strategic planning, the impact on sellers might be minimal. Large organizations typically have systems to manage such transitions smoothly, although only time will reveal the full impact. Continued Investment in Seller Initiatives Encouragingly, Etsy is not stepping back from investing in seller success. With a $50 million investment in seller initiatives in 2022 and a growing buyer base – reaching about 95 million in 2022 – Etsy is showing a commitment to fostering a dynamic, seller-friendly environment. Looking Ahead: Adaptability and Resilience As Etsy continues to evolve, sellers need to remain adaptable and resilient. Understanding market trends, leveraging Etsy's seller tools, and staying informed about platform changes are more crucial than ever. Conclusion The recent workforce reduction at Etsy, though significant, is part of a broader business strategy common in the e-commerce industry. For Etsy sellers, the focus should remain on leveraging the platform’s resources, adapting to market trends, and continuing to grow their businesses in this dynamic marketplace. Remember, Etsy's investments and growing buyer base are positive indicators for sellers worldwide. Here's to a resilient and prosperous journey ahead for all Etsy entrepreneurs! /episode/index/show/etsyentrepreneur/id/29182433

Etsy 2024 Trends - Get More Sales! 12/12/2023

Etsy Secrets Revealed: Tactical Moves vs. Strategic Wins 12/05/2023

Etsy Secrets Revealed: Tactical Moves vs. Strategic Wins Etsy Tactics vs. Strategy: Mastering the Art of Online Selling In the ever-evolving world of Etsy, understanding the distinction between tactics and strategy is crucial. Today, we're diving deep into what these terms mean and how they can significantly impact your Etsy success. This isn't just another technical talk; it's about laying a solid foundation for your Etsy business. The Difference Between Tactics and Strategy Understanding Tactics Tactics are the actions you take in the short term to get your business off the ground. It's the grind, the hustle – the daily tasks that keep your Etsy shop active and engaging. This includes adding new listings, taking product photographs, engaging on social media, crafting your products, and shipping them out. Without these tactics, your shop would remain stagnant. However, tactics alone, without a broader plan, are like working without a clear direction. The Power of Strategy Strategy, on the other hand, is your long-term plan, the master blueprint that guides your business towards its goals. It's what transforms random actions into a cohesive path leading to success. Strategy ensures that the tactics you employ are aligned with your larger objectives, saving you time and increasing effectiveness. Think of strategy as the map that leads you through the wilderness of online selling. Final Thoughts Running an Etsy business involves juggling many aspects, but having a clear plan can reduce stress and increase motivation. Remember, the best approach combines both tactical action and strategic planning. Get Started on Your Journey to Success If you're aiming to hit that first 100 sales milestone or want to inject some motivation into your Etsy journey, don't miss out on my free guide "Get Your First 100 Sales & Beyond!" It's packed with practical tips to help you achieve and surpass your Etsy goals. 🌟 🌟 Happy Selling! /episode/index/show/etsyentrepreneur/id/28925113

Top 1% Etsy Shops Do These 5 Things 11/21/2023

Top 1% Etsy Shops Do These 5 Things Unveiling the Top 5 Traits of Successful Etsy Shops Is There a Secret Formula to Etsy Success? Let's Find Out! In the vast and vibrant world of Etsy, standing out can be challenging. Today, I'm here to shed light on what sets the top 1% of Etsy sellers apart. Spoiler alert: it's not about stumbling upon a secret formula but about consistent actions and smart strategies. The Hard Truth About Quick Riches If you're on the hunt for a get-rich-quick scheme, Etsy might not be your golden ticket. However, if your goal is to build a sustainable, profitable business, then you're in the right place. Learning from the Best In the early days of my Etsy journey, I was a keen observer, learning from the success stories around me. By analyzing the patterns and practices of top sellers, I uncovered key strategies that contributed to their success. Now, I'm excited to share these insights with you! The 5 Hallmarks of Top Etsy Shops Quantity and Quality of Listings: Successful shops often have over 250 listings. This not only provides variety for customers but also increases visibility across the platform. Stellar Reviews: A common trait among top sellers is having over 100 five-star reviews, maintaining an overall five-star average. This speaks volumes about their commitment to quality and customer satisfaction. Experience Counts: These shops have usually been in business for over two years. This longevity suggests stability and a deep understanding of the Etsy marketplace. Defined Niche: Specialization is key. These sellers have a well-defined niche, making it easier to target and build a loyal customer base. Consistency in Listing: Regularly adding new items keeps their shops fresh and engaging, encouraging repeat visits. Bonus Tip: Speedy Responses A quick message response time is often a hallmark of successful Etsy shops. Earning a speedy reply badge not only boosts your Star Seller status but also enhances customer experience. Want More Etsy Insights? If you're aiming to hit your first 100 sales or looking for that extra push to grow further, I've got just the resource for you. My guide, "Get Your First 100 Sales & Beyond," is packed with practical tips and a dash of motivation to fuel your Etsy journey. 🌟 🌟 In Conclusion Success on Etsy doesn't hinge on discovering a hidden secret; it's about learning from those who've mastered the platform, understanding your niche, maintaining high-quality listings and service, and embracing consistency. With these strategies, your Etsy shop can be on its way to joining the top ranks! /episode/index/show/etsyentrepreneur/id/28741783

Important Branding Tips For Your Etsy Business 11/14/2023

Important Branding Tips For Your Etsy Business Elevate Your Etsy Shop with Impactful Branding Have you ever pondered how your Etsy shop's branding influences your success? Today, I'm here to break down the significance of branding and offer you some essential tips to enhance your Etsy store's appeal. But First, A Black Friday Must-Have! With Black Friday nearly upon us, it’s crucial to be well-prepared for this shopping extravaganza. I've got just the thing: my comprehensive Black Friday Playbook. It's packed with strategies and insights to help you capitalize on this busy shopping day. Download it now at and make your sale a resounding success! The Power of Branding Branding is more than just a logo or a color scheme; it's the soul of your business, conveying a story and evoking emotions. It’s also your guiding light, keeping your business aligned and focused. Crafting Your Etsy Brand 1. Understanding Your Niche Before diving into the specifics, it's crucial to have a clear understanding of your niche as it influences every aspect of your branding. 2. The Name Game Your shop name should resonate with your niche. Whether broad or specific, it's important to ensure availability and relevance. 3. Logo Design Your logo should be simple yet striking. If design isn’t your forte, platforms like Canva or Fiverr can be invaluable resources. Remember, your logo sets the tone for your brand. 4. Choosing a Color Palette A consistent color palette of 3-4 main colors is essential. Tools like Canva offer fantastic palettes to get you started. 5. Taglines and Mission Statements A concise tagline or mission statement (3-5 words) should quickly tell potential customers what you offer. Examples could be "Handcrafted Cruelty-Free Soaps" or "Awesome Lifestyle Graphic Tees." 6. Consistency Across Listings Ensure your brand is evident in your listings, particularly in photos. Use the same color palette and consistent photo setups. The tone and style of your descriptions should also align with your overall brand. Why Branding Matters A cohesive brand creates a memorable experience for customers and can significantly increase the perceived value of your products. In the diverse world of Etsy, where individuality reigns supreme, a strong brand can be the deciding factor that sets you apart from the competition. Don’t underestimate the power of a well-branded Etsy shop. It’s not just about aesthetics; it’s about creating an identity that resonates with your target audience and builds a loyal customer base. Ready to transform your Etsy store into a branded wonder? Start with these tips, and remember, consistency is key. And don't forget to grab your Black Friday Playbook to make the most out of the holiday season! /episode/index/show/etsyentrepreneur/id/28624403

Etsy Update Alert: Shipping, Compliance, & Square - What's New? 11/10/2023

Etsy Update Alert: Shipping, Compliance, & Square - What's New? Etsy Seller News: Shipping Upgrades, Compliance Updates, and In-Person Payments Etsy Sellers, Get Ready for a Wave of Exciting Updates! In the latest installment of Etsy seller news, there are notable changes that are sure to enhance your selling experience. From expanded shipping options and regulatory compliance features to streamlined in-person payment processes, let's explore these updates that are rolling out just in time for the holiday season! 1. Expanded Shipping Services: Etsy has now included USPS alongside FedEx and UPS in their shipping label services. This addition offers more flexibility and potentially more savings when it comes to fulfilling your customer orders. 2. Transparency and Compliance: Staying transparent and compliant with international regulations is now smoother on Etsy. New updates have been made in light of regulations like the EU Omnibus Directive and the US INFORM Act. Here's what you need to know to stay compliant: Simplified Seller Information: Your full contact information will now be automatically pulled from what you provide on the Legal and Tax page, removing the need to duplicate details in the Seller section of your shop. Trader Identification: You should still mark yourself as a "trader" where applicable to comply with regulations. Customizable Open-Ended Box: A new feature in the seller details section allows you to add any additional business or contact info that you're required to share or feel is necessary for your customers. Information Migration: If you previously entered contact details in the seller section, Etsy has conveniently transitioned that information into the new open-ended text box for you. The Regulatory Experience team at Etsy is committed to making the process of meeting local and global regulations as seamless as possible for sellers. 3. Seamless In-Person Sales with Square: The partnership between Etsy and Square is expanding, allowing you to sell in-person with ease. The integration between Square's processing power and Etsy's inventory system means you can make sales on the go without worrying about inventory discrepancies. This collaboration is perfect for holiday markets, pop-ups, and other in-person events. The Perks of Going Square: Fee Waiver Offer: Sign up for Square through Etsy and enjoy no processing fees for 180 days on up to $1,000 in sales. Holiday Bonus: Sell $300 worth of products from your Etsy inventory via Square from November 1 to December 31, 2023, and receive a $10 credit on your Etsy account. This opportunity is exclusive to the first 15,000 sellers who link their shops and hit the sales target with Square, so don't hesitate to jump in! Prepare for Black Friday Success: As you navigate these updates, don't forget to gear up for Black Friday. I've put together a comprehensive guide to ensure your Black Friday is a booming success. From sale strategies to marketing tips, it's all there. 🌟 🌟 Stay informed, stay ahead, and make the most of these exciting developments on Etsy. Happy selling! /episode/index/show/etsyentrepreneur/id/28573203

The Truth About Passive Income on Etsy! 11/07/2023

The Truth About Passive Income on Etsy! Is Etsy Passive Income a Myth or Reality? Unpacking the Truth The allure of passive income has many creators and entrepreneurs searching for ways to earn repeatedly with minimal effort. And when it comes to Etsy, the platform often comes up in discussions about passive income potential. So, let's dive deep into whether Etsy truly offers a path to passive income. The Myth of "Free Money" Firstly, it's crucial to debunk the myth of effortless income. While passive income does mean earning repeatedly, perhaps with less effort after initial work, it's not about getting something for nothing. Setting the foundations for a passive income stream requires significant upfront effort, after which you may reap ongoing rewards. Passive Income on Etsy: A Practical Perspective When we apply the passive income concept to Etsy, it's clear that a set-it-and-forget-it approach isn't viable. However, you can indeed create and sell products designed for recurring sales without continual hands-on work. Popular Passive Income Niches on Etsy: Printables: This includes calendars, planners, templates, and artwork. Educational Materials: Such as tutorial videos or DIY guides. Music Tracks: Original compositions or sound effects in MP3 format. Print on Demand (POD): Where another company handles printing and shipping of physical products like t-shirts and mugs. The Challenges of Passive Products Despite the appeal, there are several pitfalls to be aware of: Initial Effort: Upfront work is non-negotiable. Research, product creation, and listing are just the start. Ongoing Work: Continual shop updates, market research, and product adjustments are necessary to stay relevant and competitive. Market Saturation: Due to the ease of listing digital products, the market is crowded. Quality and a deep understanding of your niche are essential. Smaller Margins: Particularly with POD, you'll sacrifice a larger portion of profits to manufacturing partners. For digital downloads, the price point may be lower unless your product is unique and in high demand. Succeeding in the Passive Income Arena on Etsy If you're considering this route on Etsy, don't be discouraged. Shops often fail for two reasons: a lack of a defined niche and an absence of passion. A clearly defined niche allows you to cater to specific needs and build a dedicated customer base. Passion, on the other hand, is the fuel that will sustain your efforts through challenging times. Wrapping Up with a Black Friday Connection If you're looking to maximize your Etsy shop's potential, whether with passive income products or otherwise, gearing up for Black Friday is essential. To help you with this, I've prepared a comprehensive Black Friday guide that includes a sale overview, important dates, strategies, ideas, and a marketing guide. 👉 Get your Black Friday playbook and start planning for success: In conclusion, passive income on Etsy isn't just a dream, but it's not a free ride either. With careful planning, a strong niche, and a persistent passion, you can create a stream of income that pays dividends long after the initial work is done. /episode/index/show/etsyentrepreneur/id/28535489

5 Must-Do Tips to Crush Black Friday Sales on Etsy 11/03/2023

5 Must-Do Tips to Crush Black Friday Sales on Etsy Get Set for a Stellar Black Friday on Etsy! As the calendar pages flip rapidly towards the end of November, the buzz for Black Friday is building up. This isn't just any regular sales day; it's the sales event of the year. And if you're an Etsy seller, it's prime time to gear up and grab a slice of the sales pie. People don't just like sales—they go gaga for them. And Black Friday is the pinnacle of this sale frenzy. As an Etsy shop owner, you have a golden opportunity to tap into this bustling market. But how do you make sure your Black Friday doesn't just blend into the background? I've got your back with a tailored Black Friday blueprint and a handful of hot tips to ensure your sale sizzles! Exclusive for You: The Ultimate Black Friday Guide Before we dive into the strategies, grab my exclusive Black Friday guide, crafted to catapult your campaign to new heights. It's packed with a thorough sale overview, key dates to circle on your calendar, savvy sale strategies, and a guide to promotional marketing—all for free! 🌟 🌟 5 Pro Tips to Make Your Black Friday Shine: Preparation is Key: Don't wait until the turkey's in the oven. Pin down the specifics of your sale now. What treasures will you highlight? When and where will you start the drumroll? Past bestsellers and seasonal specials are usually a hit. Tease Your Audience: Start whispering secrets about your upcoming sale a week in advance. Whether through social media, email blasts, or your Etsy shop announcement section, get the word out and the excitement up. Creative Sale Concepts: Consider percentage discounts. Play with BOGO (buy one, get one) deals. Offer the ever-enticing free shipping. Mix and match the above for an irresistible combo. Sweeten the Pot: How can you add that extra sugar to the deal? Bundle up products, toss in a free accessory, or include a surprise sample. Be innovative—this is your moment to turn a buyer into a brand ambassador. Don't Stop the Party Early: Keep the confetti flying post-Friday. Ponder extending the sale through the weekend or even the following week. Decide whether to announce this extension early on or surprise them mid-celebration. The Bonus Tip to Seal the Deal: Remember, many Black Friday purchases are destined to be gifts. A good number of these giftees may be unfamiliar with Etsy or your shop. Charm them at hello with a well-crafted packing slip—complete with a tempting discount code for their next purchase (a feature easily handled through Etsy's packing slip options). This Black Friday, set your shop apart from the crowd. With these tips and your free guide, you're not just participating in the biggest sales day of the year—you're positioned to dominate. 🛍️ Ready, set, sell! 🛍️ /episode/index/show/etsyentrepreneur/id/28506572

Breaking the Saturation Barrier on Etsy: Strategies for Success 11/01/2023

Breaking the Saturation Barrier on Etsy: Strategies for Success Is Etsy Too Saturated? Debunking the Myth You've probably heard it before: "Etsy is too saturated." But is this widespread belief actually rooted in truth? Today, I aim to dismantle this assumption and shed light on the reality of Etsy's marketplace. First Thing's First: A Gift For You! Before we delve into the world of saturation, I've got something special for you. Grab my free guide that reveals the Top 10 Ways to Boost Your Etsy Growth. Don't miss out on these invaluable tips to outshine in a crowded marketplace! Saturation: An Excuse or Reality? While the term "saturation" frequently floats around the business sphere, it's often misused as a convenient scapegoat for failure. If you're familiar with my ethos, you'll know that I believe in eradicating excuses and nurturing a proactive mindset. Consider this: Renowned brands like McDonald's, Wendy's, and Burger King coexist harmoniously. The proximity between Lowe's and Home Depot or even multiple breweries clustered together is no coincidence. Instead of seeing this as market saturation, think of it as the economic game theory in action. These brands aren’t cannibalizing each other; they're capitalizing on the vast consumer pool. Etsy: A Land of Opportunity Etsy is no different. The key is to identify a segment of the massive marketplace and claim it as your territory. While there are numerous similar niches and products, remember this: a saturated market usually denotes a vast market. So, while Etsy reported having 7.5 million sellers in 2022, it also boasted a whopping 96 million active buyers. The math is clear – there's space for everyone. However, what does cloud the market is the infiltration of subpar quality shops and products. This clutter might make it slightly challenging for high-quality sellers to gain visibility, but it’s by no means an insurmountable obstacle. It's the transient shops – those that seek quick success without genuine effort – that tend to fade away. The Reality of Selling Online Contrary to popular belief, selling online is not a walk in the park. While it differs from the challenges of a physical store, it demands dedication, persistence, and continuous improvement. To truly stand out on Etsy, focus on crafting a unique value proposition. Elevate your offerings, innovate, and consistently deliver quality. Break away from the crowd. Adopt an abundance mindset. The notion of saturation is a mere illusion, often used as a psychological barrier. Instead of being intimidated by the numbers, be inspired by them. Remember, you might need to niche down, refine your approach, or even reinvent your strategy multiple times before hitting the sweet spot. But with tenacity and time, success is achievable. In conclusion, let go of the myths surrounding market saturation. Embrace the vastness of Etsy, find your unique space, and flourish. /episode/index/show/etsyentrepreneur/id/28484840

What do you think of these new Etsy Features? 10/27/2023

What do you think of these new Etsy Features? Exploring Etsy's Latest Features: A Deep Dive Hello Etsy sellers! There’s buzz around town about some new features Etsy has rolled out, and today we're diving deep into what these mean for you and your shop. Let's walk through each of these exciting additions and weigh their pros and cons. But first, a treat! For those of you eager to give your Etsy business an added boost, I've crafted an invaluable guide: 10 Ways to Accelerate Etsy Growth. Grab your and set the stage for a successful selling journey. 1. Pricing Optimizer Tool Cons: Doesn't consider current sales or promotions. Might not provide accurate comparisons since it bases its suggestions on keywords. Remember, products can differ in materials, quality, and more. If your item is unique, it may struggle to find a comparison. Don't be swayed by its advice blindly. For instance, one of my bestsellers, priced at $51.98, received a suggestion to lower it to the $32-35 range, despite its current success. Appears limited in the listings it presents. Pros: Great for sellers unsure about their pricing strategy. (Also, do check out our previous episode on effective product pricing.) Provides a glimpse of similar listings for comparison. Facilitates easy price alterations and feedback provision. 2. 'From Etsy' Message Section Safety first! With a recent surge in suspicious messages from entities posing as Etsy staff, Etsy's taken a crucial step to enhance our security. Introducing the “From Etsy” section in Messages. It's a streamlined way to immediately recognize genuine communications from the platform, whether it's from Marketing, Support, Research, or Community teams. 3. Revamped Gift Packing Slips Gifting on Etsy just got better. The refreshed gift packing slips are designed keeping the recipient in mind: The gift message stands out, positioned prominently at the top. QR codes have been integrated, leading directly to your shop and Etsy. And here's the cherry on top: if you've set up a discount code for future buys, that too gets a mention. If you haven’t yet, it's a hint to get started! In conclusion, while Etsy's continuous improvements cater to enhancing seller experience, it's crucial to use these tools judiciously and in alignment with your shop's unique needs. /episode/index/show/etsyentrepreneur/id/28424405

Mastering Etsy Pricing: Strategies for Success 10/18/2023

Mastering Etsy Pricing: Strategies for Success Determining the right price for your Etsy products can be a daunting challenge. However, with a structured approach and careful consideration of various factors, you can strategically price your items for maximum profitability and competitiveness. 1. Understand Your Costs: The first step is to break down every cost involved in creating your product. This includes materials, supplies, Etsy fees, shipping charges, packing materials, and any other associated costs. 2. The 3x Cost Rule: A widely accepted approach is to mark up the cost of your item by three times. So, if a product costs you $5 to make, a suitable starting price would be $15. If you're considering wholesale, it's typically priced at double the cost. 3. Prioritize Profit Margin: It's essential to maintain a healthy profit margin. Ideally, you should aim for a margin above 30%, though 50% or more is excellent. Your profit margin is calculated as PM = cost/revenue. A slim margin makes it challenging to be competitive, limits promotional opportunities, and reduces adaptability to rising expenses. 4. Gauge the Competition: It's crucial to be aware of the market. If your product is priced at $15, while the competition averages at $5, you may need to reassess your costs or value proposition. A tool like Alura can be invaluable for researching average prices. Remember, while you can command a higher price with added value, there's a limit to how much more customers are willing to pay. 5. Pricing Tiers: There are typically three pricing tiers to consider: Low: Often seen as cheap and can lead to a race to the bottom. Average: A safer bet for most sellers. High: Reserved for premium products with a distinct value proposition. 6. Justifying Your Price: If you opt for a higher price point, ensure you offer additional value to justify it. Some effective ways to add value include: Stellar, high-quality images. Detailed descriptions emphasizing quality and uniqueness. Top-notch customer service. Offering something extra that competitors don't – be it an accessory, a printable guide, care instructions, or any other complementary add-on. 7. Embrace Flexibility: Pricing isn't static. As you evolve, your costs might change, or you might want to test different price points. Be prepared to adjust accordingly. Boost Your Etsy Success! For those eager to dive even deeper into Etsy strategies, there's a fantastic guide available on Etsy SEO, loaded with tips and best practices for both newcomers and seasoned sellers. Elevate your shop's performance with actionable insights you can implement right away. Grab your copy now and set yourself on a path to Etsy success! /episode/index/show/etsyentrepreneur/id/28346195

5 Hidden Etsy Features You Must Use 10/10/2023

5 Hidden Etsy Features You Must Use Etsy, the go-to platform for artisans, is more than just a place to list your handcrafted goods. Buried beneath its user-friendly interface are features that, when used to their full potential, can significantly enhance your shop's operations and customer engagement. Here, we uncover five such tools: 1. Streamlined Messaging with Templates: Cut down response times and ensure consistent communication with Etsy's message templates. These are perfect for routine information, such as sharing your return or exchange address. 2. After-hours with Message Auto Replay: Whether you're away for a short break or just done for the day, set up auto-replies to keep your customers informed. There's even a handy feature to activate replies outside of business hours, ensuring inquiries don't go unanswered. 3. Master the Art of Bulk Editing: Tweaking your shop has never been easier. Use Etsy's bulk edit tool to modify titles, descriptions, prices, personalization fields, shipping profiles, and more, all in one go. It’s a real timesaver, especially for shops with a vast inventory. 4. Insightful Search Analytics: Navigate to the marketing tab, and you'll discover a treasure trove of analytics. These provide a high-level overview of your shop's performance metrics, including conversion rates, average order value, visits, impressions, and more. It's a must-use tool for those serious about growing their Etsy business. 5. Optimize Ads with Relevant Keywords: Etsy Ads isn't just about promoting listings. Dive deeper, and you can toggle specific offers and assess their performance based on views and clicks. This helps in refining your advertising strategy for maximum ROI. Bonus Tip: Customizable Packing Slips: Add that personal touch to your shipments with customizable packing slips. It's a fantastic way to incorporate a thank-you note or even a special coupon code to entice repeat business. Want to uncover more Etsy secrets? Dive into the "Etsy SEO Revealed eBook", a straightforward guide curated to elevate your Etsy SEO & business game. Dive deeper into strategies and insights that matter. Check it out and take your Etsy venture to soaring heights! 🚀 /episode/index/show/etsyentrepreneur/id/28268408

Etsy Forces Vacation Mode & Creates Shipping Confusion! 10/06/2023

Etsy Forces Vacation Mode & Creates Shipping Confusion! Etsy Updates: A Dive into Recent Changes and Their Impacts 1. The Mysterious Vacation Mode Saga Several Etsy sellers have recently reported an unusual phenomenon: their shops being unilaterally put into vacation mode. This action, seemingly linked to verification issues, has left many shop owners frustrated. Compounding the problem is Etsy's lack of direct customer service, leaving sellers without a direct line of communication to resolve the issue. This move, purportedly a part of Etsy's efforts to combat fraud, appears to have stumbled in execution. 2. Gear Up for Etsy's 5-Week Cyber Sale Etsy is ramping up for a massive Cyber Sale, spanning from October 23rd to November 29th, encompassing both Black Friday and Cyber Monday. To make this sale a success, Etsy is encouraging sellers to offer substantial discounts. The magic number? A minimum of 25% off, as data suggests such a discount could lead to increased orders. For sellers willing to join in, there's added incentive. Etsy unveiled a sweepstakes where 50 lucky sellers stand a chance to win $40 in listing credits, translating to approximately 200 listing credits per winner. The catch? It seems sellers might need to put their entire shop on sale to qualify, so it's essential to understand the terms. 3. Shipping Updates Stir Confusion Etsy recently made changes to its shipping options, causing a ripple of confusion amongst sellers. The update removed the 'Other' option for shipping carriers for US and UK sellers, mandating the selection from a list of supported services. This change aims to provide buyers with more accurate delivery estimates. However, it hasn’t been all smooth sailing. Some sellers have reported glaring discrepancies in the estimated and actual shipping durations. For instance, a promised 3-7 day delivery might actually take 5-14 days, setting incorrect expectations for buyers. Etsy's stance? For sellers, as long as they adhere to the stated ship-by date and provide valid proof, they won't be held accountable for in-transit delays by carriers. But on the buyer's side, Etsy permits them to leave reviews or open cases just a day post the estimated delivery date. The recent changes on Etsy underline the platform's evolving nature. While some modifications aim to enhance the shopping experience, others might require fine-tuning. For sellers, staying informed and adaptable is key to navigating this dynamic marketplace. /episode/index/show/etsyentrepreneur/id/28239128

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