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The Long Term Value Of Partnerships And Social Selling
03/28/2023
The Long Term Value Of Partnerships And Social Selling
Partnerships are like a minibusiness inside of a business. There is so much opportunity for growth by introducing clients to each other, building better integrations informed by shared users. The horizon of possibilities for developing business through partners is wide open! In today's episode of Social At Scale host Cameron Brain hands the mic to Lily Christensen to share her experience and insights about business development in the context of social media, social selling, and partnerships. From a partner-strategy perspective what we've learned is when we find another company with a similar ICP, similar goals, and overall vision for this partnership, it's the most effective way to work together. Both from a sales perspective and a product perspective, when everyone is bought into the idea that two tools together are going to directly benefit them, usually against a shared competitor, there's a lot more success that we've found. Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at
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