The Profitable Wellness Expert
How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them? Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022. Lauren’s goal is to empower you with the business strategies you need to transform lives, including your own. You’ll learn how to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible. If you’re questioning whether all the hours you’ve spent qualifying were actually worth it, then this show is for you. If you ever feel like you’re giving it your all but just don’t seem to be getting the results you want, you’re in the right place. If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here. Every Thursday you’ll get a new episode with clear, actionable strategies to help you become a profitable wellness expert… plus, guest interviews with global go-to experts in the wellness industry who’ll inspire you with their journey to success.
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Ep 80. 6 Ways To Create Better Client Boundaries
04/04/2024
Ep 80. 6 Ways To Create Better Client Boundaries
“Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients. If you feel like you’re overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries. Great client relationships are so important for you as a wellness expert – because they’re key to ensuring you have the energy and capacity to look after yourself, too. In this episode, I’m talking about: ➖ Deciding on key client rules and boundaries that your clients must adhere to ➖ How to communicate boundaries so that you feel good (instead of rude and uncompassionate) ➖ Why your systems are the key to setting and keeping clear client boundaries ➖ 3 things your clients NEED to know from you to be the best client possible When you have clear boundaries nailed down – your whole business and life will transform. You’ll have more time, mental capacity and space to grow your business. Did you know you can watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked-Out Wellness Expert. In this (FREE!) 15 minute training, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 79. Is The Wellness Industry Saturated?
03/28/2024
Ep 79. Is The Wellness Industry Saturated?
It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do… And that can make it feel like the industry is saturated and that there isn’t room for you. In this episode, I’m helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you’re going to make it, including: ➖ What to do when everyone else seems to know more than you, have more experience than you or know what they’re doing with their business ➖ The role of raw data and statistics in moving through self-doubt ➖ How to find power in the tendency we all have to compare ourselves ➖ The massive opportunity that exists for you right now that’s right under your nose You’re only ever a few strategies and upgrades away from changing millions of lives. But if you’re doubting yourself (or this truth)... then this episode is for you. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) . Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 78. 3 Common Mistakes You’re Making On Discovery Calls (And How To Avoid)
03/21/2024
Ep 78. 3 Common Mistakes You’re Making On Discovery Calls (And How To Avoid)
You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much. Or…. is it simply that you’ve not given them a chance to process the investment in a supportive, spacious, and effective way? In this episode, I’m talking about how to address price in your sales calls with more ease and confidence, as well as overcoming some of the common challenges I see wellness experts face – including: The role of scarcity and urgency in supporting your prospect to make a decision How to make conversations about money and investment in your expertise really supportive and comfortable And how to help you prospect make better decisions for themselves – INCLUDING when they tell you they’d like to discuss it with a partner. This is such a practical, helpful episode that will ultimately make you better at selling your expertise and therefore able to change more lives, including your own! You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 77. What You Think Clients Want Vs. What They Really Need
03/14/2024
Ep 77. What You Think Clients Want Vs. What They Really Need
So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session. In this episode, I’m talking about the key differences between what you think your clients want versus what they really want, including: ➖ Why volume doesn’t correlate with value ➖ How to create a safe and emotionally connected space in which your client can realise change ➖ The importance of mastering the psychology of habit change as well as your expertise ➖ Why people want to pay you for help to implement (not give them more information) ➖ The thing every single client wants from you those most wellness experts are skipping If you’re bogged down in client delivery or feel like your business lacks boundaries… or, like you have an amazing service but just don’t seem to be attracting paying clients… then this episode is for you. Your inner critic tells you that you need more qualifications… but this episode reveals what you really need. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 76. The Identity Of A Profitable Wellness Expert
03/07/2024
Ep 76. The Identity Of A Profitable Wellness Expert
Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future. In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to: ➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth ➖ Have full permission to do life-changing work and make life-changing money ➖ Find the right balance between mindset work and understanding business strategy ➖ Why you never need to convince anyone to buy from you again ➖ Why, when you audience see your unshakable commitment, they’ll follow you anywhere All of this is possible for you – and will be the catalyst for you making 10k, 20k, or even 50k months. My clients are living proof, and this episode is your starting point. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 75. How Storytelling Can Explode Your Business As A Wellness Expert
02/29/2024
Ep 75. How Storytelling Can Explode Your Business As A Wellness Expert
The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future. In this episode, I’m explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience. You’ll learn: ➖ The power of both personal storytelling and sharing the journey your clients go on ➖ Exactly how to frame the story through 5 key parts ➖ How these stories stir up action and create empathy and trust ➖ Why personal storytelling saw my client book 3 clients in 24 hours ➖ Exactly how to integrate this into your business today. Knowing how and why to tell stories to your audience is critical. Particularly as a wellness expert or health practitioner, where trust and connection are fundamental to the buyer’s journey. If you’re offering discovery calls, talking about your program, but not getting much traction – then this episode is for you. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 74. How The Wellness Industry Is Changing For Experts in 2024
02/22/2024
Ep 74. How The Wellness Industry Is Changing For Experts in 2024
Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant. In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including: ➖ The way in which technology is driving greater personalisation of health and wellness ➖ Why this points to a greater need for specialists over generalists ➖ How this influences your messaging and the need for more tangible promises ➖ Ensuring that you have a business model that will give you the greatest leverage ➖ Why you need to be creating more than you’re consuming If you feel like things are changing quickly and it’s hard to keep up – then this episode is for you. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 73. How To Learn From Other Wellness Experts (Instead Of Comparing Yourself To Them)
02/15/2024
Ep 73. How To Learn From Other Wellness Experts (Instead Of Comparing Yourself To Them)
Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you? Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer. In this episode, I’m talking about how: ➖ You can start using social media as a learning tool rather than for procrastination ➖ How to unpack what’s working for other wellness experts and adopt that same thinking ➖ Why it’s important to zoom out and ask yourself how certain content makes you feel ➖ Shifting the lens through which you use social media so that it grows your business rather than sucks time from your day This episode will change the way you think about comparison forever… AND give you a big insight into how other wellness experts get good at marketing, fast. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 72. 4 Lessons From Our Highest Revenue Month
02/08/2024
Ep 72. 4 Lessons From Our Highest Revenue Month
I don’t usually use the podcast to share with you, directly, what I’m doing in my business. In this episode, I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that. Then, I unpack the key lessons I learned from our highest revenue month to date, including: ➖ My recent reminder of the importance of finding a mentor – and a warning on what to avoid! ➖ Whether you actually need to believe that success is possible? ➖ Why it’s easier to build a very complex business and how we’ve simplified everything ➖ The downsides of automation (and why it can leave you disconnected for your ideal client) If you’ve not had the start to 2024 that you hoped for… then this episode will help you get back on track, focus on the right things, and shed some light on what’s working in my world. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) . Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 71. Who Is The “Ideal Client” For A Wellness Expert?
02/01/2024
Ep 71. Who Is The “Ideal Client” For A Wellness Expert?
Your ideal client isn’t just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren’t just somebody who has a goal to achieve that you know you can support with. In this episode, I talk about how to define your ideal client with a fresh perspective, including: ➖ Getting clear on the characteristics of a client who you’ll LOVE working with ➖ How to set these standards in your own life so that you naturally attract this type of person ➖ Examples of the type of characteristic an exceptional client has (to get you thinking) ➖ How to embed this identity into your life and your marketing ➖ Why, if you can master this, you’ll see the calibre of your clients sky-rocket fast! If you feel like you’re attracting flakey, uncommitted, unreliable clients and want to know how to change that… this episode is for you. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 70. Do This Every Day To Get More Clients
12/21/2023
Ep 70. Do This Every Day To Get More Clients
If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST. The principle is: “Make Daily Offers”... and in this episode I’m breaking down: ➖ What it means to make daily offers (including the 2 different types) ➖ Why you’re afraid or uncomfortable with the idea of making regular offers ➖ The most important mindset shift that will enable you to do this with confidence ➖ Exactly HOW to make daily offers to your audience ➖ And, why it’s the secret to attracting more clients, more often. This is probably one the most powerful strategies you’ll learn about selling your expertise. But it’s also mentally challenging to get your head around. If you’ve experienced fear around appearing salesly, being criticised for talking about your programs too often, or you just aren’t getting clients often enough – then this episode is for you. You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 69. Playing The Long Game In Business With Nutritionist Pippa Campbell
12/14/2023
Ep 69. Playing The Long Game In Business With Nutritionist Pippa Campbell
She’s a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn’t achieve all of this overnight. In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how. Pippa unpacks, with raw honesty, the reality of becoming a respected wellness specialist. We talk about: ➖ Why it’s so important to have a clear area of specialism in order to stand out ➖ The difference between selling what you think people need and what they actually want ➖ What to do when your business accidentally explodes overnight ➖ Why your goal should be to get booked-out even if though it comes with challenges ➖ The importance of knowing your financial situation (and what can happen if you don’t) This is such a practical insight into what it takes to grow a business as a wellness expert – even if the “business side” of things is completely new! You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 68. 5 Things That Will Make 2024 Financially Successful For Wellness Experts
12/07/2023
Ep 68. 5 Things That Will Make 2024 Financially Successful For Wellness Experts
It’s that time of year. A time to reflect and to make decisions about how next year will look. For wellness experts like you, perhaps you’re ready to make 2024 different. If your goal is to make the next 12 months your most financially successful yet, then this episode is for you. I’m sharing 5 things you might want to change in order to make more money, including: ➖ Focusing on becoming a wellness specialist (with the long-term goal of industry authority) ➖ Why providing unparalleled value is going to be key (but there’s a catch to this!) ➖ The power of putting yourself in circles of other wellness experts talking about business ➖ Simplifying your business model and getting FOCUSED ➖ And the reason you need to get back to 1:1 client work as a priority Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) . Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 67. How To Become More Accessible As A Wellness Expert
11/30/2023
Ep 67. How To Become More Accessible As A Wellness Expert
As a wellness expert, accessibility matters to you. The more people that can access your services, the more lives you can touch. But what if you’ve been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome. In this episode, I’m talking about why narrowing your focus, getting specific on a set of symptoms or problems that only you can solve – better than anyone else can – is the real secret to greater impact! Tune into this episode to learn: ➖ Why you’re currently attracting clients who want a quick fix rather than long-term change ➖ The exact steps to follow to attract a higher calibre of client who’ll refer you more business ➖ The counterintuitive approach to charging more in order to become more accessible, and; ➖ Understanding the psychology of transformation and how to sell that! Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… access to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) . Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 66. 7 Things That Helped Me Fall In Love With Social Media
11/23/2023
Ep 66. 7 Things That Helped Me Fall In Love With Social Media
Just over a year ago… I was hell-bent on building a business that didn’t require me to show up online. I wanted to help people like you, but I was fed up with the pressure to post. But something changed. In fact, quite a few things changed. In this episode, I’m sharing 7 things that helped me fall in love with social media (and that I hope will help you do the same), including: Why being laser-focused on who you serve makes content EASY to make How your ego might be getting in the way The power of shifting your attention to community, over content Why outsourcing isn’t the answer How to stop trying to keep everyone happy… and MORE! If you’re ready for content creation to feel EASY… and actually enjoy doing it… … then listening to this episode is your first step! Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 65. How To Sell Your Expertise To Anyone
11/16/2023
Ep 65. How To Sell Your Expertise To Anyone
Whether you call it a discovery call, a strategy call, a chemistry call or something else – the objective is the same… To find out if and how you can help your prospect; and if you can, give them the next steps. In this episode, I’m unpacking the keys to an effective sales call, including: – The 6 stages you’ll need to move a prospect through to get the sale – What happens if your sales calls lack structure – Why you think you’re bad at sales (and how to change that) – The 6 keys to a compelling sales call (including ONE massively overlooked characteristic) – A 5-step framework that you can use TODAY to master selling If you’re ready for consistent clients, then you’ll need to master everything in this episode. Listening (and understanding it) is your first step. Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 64. Do You REALLY Want To Change Lives?
11/09/2023
Ep 64. Do You REALLY Want To Change Lives?
The answer to this question might seem obvious. Yes, of course you want to change lives. But answering “YES” to this question requires a greater level of conviction and readiness than most wellness experts and health practitioners understand. In this episode, I’m challenging you to consider: – Whether your desire to change lives is matched by your desire to master the business side of things – Whether your conviction is great enough to get you through the hard moments of rejection, disappointment and frustration (that are absolutely inevitable) – Whether you’re being reasonable about your expectations of how quickly things can happen – Why it’s impossible to fully realise you legacy if you aren’t willing to play the long game and learn how to market and sell The answers to some of these hard hitting questions will determine whether you have the conviction needed to become a go-to expert. Ready to get honest about what it takes to be a leader in your field? Listen to this episode to find out. Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: – An exact process for defining a profitable niche so that you stand out as a go-to wellness expert – How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) – Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here:
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Ep 63. 5 Types Of Content Every Wellness Expert Should Share
11/02/2023
Ep 63. 5 Types Of Content Every Wellness Expert Should Share
If you’re at a loss as to WHAT type of content you should be sharing as a wellness expert… And I mean content that moves people into ACTION (i.e. buying from you and not just likes)... Then this episode is for you. In it, I’m sharing 5 types of content that will help you to: – Build a reputation as someone who is an EXPERT in their field – Showcase your knowledge in a way that attracts paying clients (not other experts) – Create content that connects more deeply – Leverage client results to attract more of the same If you’re finding content creation a bit of a grind OR what you’re currently sharing isn’t translating into clients… Listen to this episode today! Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 62. Overcoming The Fear Of Selling With Nutritionist Nicola Moore
10/26/2023
Ep 62. Overcoming The Fear Of Selling With Nutritionist Nicola Moore
Sweaty palms, racing heart… that sinking feeling in the pit of your stomach as you share the price with a potential client… In this episode, highly acclaimed nutritionist Nicola Moore, whose work has been featured by The Telegraph, OK!, Grazia, Daily Mail and more… takes us behind the scenes of her profitable online business. In this episode, Nicola reveals, with refreshing honesty: – Her journey with money and getting comfortable raising her price – How she’s mastered client delivery through simplification – Why cognitive reframing as become key to her work as a Nutritionist – What drove Nicola to build an online business (as a mum of 3 boys) – And, the advice she’d give to someone starting out today Through Nicola’s two decades of experience, she has become highly sought after as a guide for practitioners who want to improve their understanding of clinical work. For more information on Nicola’s Clinical Support Groups, visit: You can also follow Nicola’s work here: . You can now watch all episodes, including this one, over on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get .
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Ep 61. What You Need To Know About Consistency As A Wellness Expert
10/19/2023
Ep 61. What You Need To Know About Consistency As A Wellness Expert
Real trust from your audience (the kind that makes them buy from you) isn’t easy to build… It takes time and it requires you to be someone that is dependable. In this episode, I’m talking about how to create that dependability – through consistency in your content, your messaging and just showing up for your audience like it matters. We’ll dive into: – Why consistency matters (and how it translates into sales) – What happens if you’re not consistent (from a trust perspective) – How to approach consistency if you don’t feel like it, and… – What consistency has to do with authenticity I want this episode to stretch you, challenge you and get you digging deep. Because that’s what it takes to build a profitable online business as a health or wellness practitioner. Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Also, k to The Slight Edge by Jeff Olson
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Ep 60. Mastering Business Strategy With Children’s Dietitian Sarah Almond-Bushell
10/13/2023
Ep 60. Mastering Business Strategy With Children’s Dietitian Sarah Almond-Bushell
What if you stopped worrying about giving away your best ideas and instead, embraced it? In this episode, my guest , a specialist paediatric dietitian with 25+ years of experience, explains why she’s opted to share as much value as possible with her audience (for FREE!) and how it’s turned her expertise into an extremely profitable business. Sarah shares a candid look behind the scenes of her successful online business, as we explore: – Sarah’s willingness to learn about and master business – Her first online course launch (and why nobody bought it) – The role of SEO in catapulting her business forward – Why she doesn’t worry about giving away her best ideas for free – How and why she decided to get good at selling – And, the critical investments she’s made in her business along the way If you dream of building a multi-6 figure online business as a wellness expert or health practitioner – then this episode is going to SHOW you that it’s possible. Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Also, check out our business short courses for wellness experts
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Ep 59. Should You Use Your Name OR A Brand?
10/05/2023
Ep 59. Should You Use Your Name OR A Brand?
To use your name OR not to? That is the question! I’ve been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN’T use their own names to build a brand. If you’re stuck on what to name your business, are fearful about putting your own name out there, or aren’t sure what is important to consider – then this episode is for you. I’m going to help you to: - See the pros and cons of brand name vs personal name - Share a real example of an industry experts with millions of followers who wished she’d done it differently - Help you to see WHY you’re hesitant about your decision - And, give you my (road-tested) recommendation on the best approach By the end of this episode you’ll be confident that you can move forward in the most aligned AND commercially savvy way for you and your business. Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 58. Here’s Why You Aren’t Getting Engagement On Your Content
09/28/2023
Ep 58. Here’s Why You Aren’t Getting Engagement On Your Content
Everyone says to be visible… but you show up, share great content and NOTHING happens. If you’re in that disillusioned state, wondering if the algorithm is for you or against you… or whether you’re really cut out for this… then this episode is for you. I’m teaching you: - Why your current content is better suited to your colleagues than your ideal client - The disconnect between what you know about your ideal client and what they know about themselves - What your ideal client REALLY needs from you right now - And, the two critical questions that – once answered – will skyrocket your engagement This knowledge is going to enable you to create a deeper connection with those that need you, than you ever have before. Guess what? You can also watch this episode on YouTube: AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 57. Why Aren’t People Booking A Free Call With You?
09/21/2023
Ep 57. Why Aren’t People Booking A Free Call With You?
What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free *discovery* calls? In this episode, I’m explaining exactly why that GENEROUS and THOUGHTFUL offer you’re making to have a free call with prospects… just isn’t working. You’ll learn: - Why the majority of people don’t want to get on a call with you – even if it’s “free” - What the actual customer journey looks like – from finding you for the first time to buying from you - How understanding your ideal clients confusion and ignorance is the key to reaching them - And, what’s currently missing from your business and keeping you stuck My job is to empower you with knowledge and an understanding of marketing that doesn’t feel scary, intimidating or out of your depth. Let’s hope this episode does just that. You can also watch this episode on YouTube: Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 56. 3 Things To Remember When You Hear “No” On A Sales Call
09/14/2023
Ep 56. 3 Things To Remember When You Hear “No” On A Sales Call
That dreaded two-letter word: NO. It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner. The good news (or at least it’s reassuring) is… that you’re supposed to hear “no”, that it’s not a personal rejection, and that it’s the thing that’s going to make you powerful, resilient and highly-sought after expert. In this episode – I’m giving you a big, virtual hug and reminding you of the 3 most important things to remember when you hear “no” on a sales call (or, in any sales conversation for that matter). You’ll finish this episode: - Knowing exactly why prospects say “no” – and how to channel that into learning - Wanting to keep moving forward because you understand what “no” really means - Why it’s probably got nothing to do with your offer, your price OR you personally - And, how to hold the faith even when you feel like giving up! If you’ve let “no” be the reason not to put yourself out there OR you’ve taken it to mean you aren’t good at sales… Then, this episode is for you. You can also watch this episode on YouTube: Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 55. Why You Shouldn’t Launch An Online Course
09/07/2023
Ep 55. Why You Shouldn’t Launch An Online Course
Those “passive income” promises sound awfully alluring… In this episode I want to bust a few myths that get banded around by “marketing gurus” – that don’t take into consideration the nuances of your role as a health or wellness expert. I’m also sharing my own experience with the demands on building an online course so that you can learn: - That anyone can create an online course – but why not everyone should! - What “passive” revenue REALLY means and the reality of building an online course - The facts about volume sales when you’re first starting out - How your clients’ needs should inform your business model (not what others are doing) This is a jam-packed episode that will leave you feeling clearer and more focused on what YOU need to do to become a go-to expert in wellness. You can also watch this episode on YouTube: Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 54. 5 Signs It’s Time To Invest In Your Business
08/31/2023
Ep 54. 5 Signs It’s Time To Invest In Your Business
You’re a life-long learner, I know that. You’re committed to your craft… but if you’ve ever told yourself (or someone else) that you’re “not business-minded”... then this episode is for you. Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc. So in this episode, I want to try and change your perception of investing in your business. What if you could invest in your business: - Knowing that it will enable you to change more lives - Believing that you CAN feel confident and certain about what to do next - So that the “business side” of things eventually become as natural as what you teach your clients It’s not “a mindset” issue. It’s a matter of dedicating yourself to understanding principles that will ultimately be your ticket to greater success, impact and freedom. This episode is designed to move you forward! You can also watch this episode on YouTube: Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) .
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Ep 53. Here’s why most wellness experts aren’t making money
08/24/2023
Ep 53. Here’s why most wellness experts aren’t making money
The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success. “What if I make a lot of money and people think I was only in it for that?” “Healthcare and wellbeing services should be available to everyone… I can’t charge that much” I answer these questions and more in this episode. The focus is on illuminating the beliefs and barriers that are getting in the way of you making money as a wellness expert or health practitioner. You’ll learn: Why accessibility to your expertise will actually INCREASE when you make more money How making decisions from where you want to be is going to change the way you think Why you should stop expecting yourself to KNOW how to build a profitable business Where outsourcing your personal admin will help you increase your capacity to make money The role of big vision, belief and community in expanding your business! This is a powerful episode. I can’t wait to hear what you think. Come over and chat with me on Instagram @laurenarmes. I’m a real human and love responding to DM’s. Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 52. From Public Health To Entrepreneurship With Dr Rupy Aujla
08/17/2023
Ep 52. From Public Health To Entrepreneurship With Dr Rupy Aujla
Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He’s sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy. As a qualified medical doctor, he’s leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives. In this episode, he opens up about: Finding peace with his entrepreneurial drive to build a profitable business AND change lives What his motivation is for building an app that makes healthy living simple for everyone The critical investments he has made in himself in order to reach his goals And, the one thing he wished he’d known sooner… This episode is FULL of practical insights and a behind the scenes look at what it takes to build a go-to expert brand in the wellness industry. I can’t wait for you to listen. Also… if you’re a wellness expert or health practitioner and you need help building a profitable business online… to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
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Ep 51. 5 Questions To Answer So That Your Audience NEED To Buy From You
08/10/2023
Ep 51. 5 Questions To Answer So That Your Audience NEED To Buy From You
Contrary to what you might think (or assume), your ideal client doesn’t always know that they have a problem. For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL. If you want to get your ideal client to get their wallet out and pay for your support… you have GOT to let them know you understand them. So, in this episode, I’m explaining why: You must be focusing on helping your clients to see that their symptoms are a sign of something more You have to be contextualising their health challenges so that they can see where it is impacting their life (negatively) Your goal is to build trust and connection – and the best way to do that is to make your ideal client feel deeply understood Content that focuses on “what” and “why” is more important than explaining “how” If you get stuck when creating content for your audience – this episode is going to be a huge help. AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… access to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) .
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