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Ali Kriegsman: On Rejection + 'Ego Death'
10/08/2025
Ali Kriegsman: On Rejection + 'Ego Death'
This week I am so thrilled to be speaking with Ali Kriegsman. Ali made her mark early, launching her first company, the retail tech startup Bulletin, at just 24. The platform pioneered a new way for premium brands and retail buyers to meet and transact, and sold for $10 million to Emerald, the largest B2B events company in the U.S. In the years since, Ali has been the strategic force behind dozens of startups. However, more recently, Ali has turned her creative energy toward fiction. Her latest project, The Raise, reimagines what a book launch can be - blending cinema and consumer social to create a fully immersive storytelling experience. Ali also suspects she may be somewhat neurodivergent - a realisation that came into focus after meeting her partner and beginning to explore the ways her brain works a little differently, too. In today’s episode, we talk about creative pivots, resilience, and what it really takes to believe in yourself. I loved this conversation with Ali and hope you enjoy it too... let’s get into it. Find Ali On Instagram - Order The Raise Here - Follow Brain First On Instagram -
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