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Feel Goods

Strategic meditations from Feel Goods Company, a design studio in Chicago, IL creating innovative beverage brands with feeling.

How so? 03/22/2021

How so? A simple question to ask, but a complex question to answer. And more often than not, people will project what they want into the question. But invariably, they project something of value. /episode/index/show/feelgoodscompany/id/18429467

Simple, but Difficult 03/22/2021

Simple, but Difficult If you’re a decision maker at a beverage company right now - which moves would you describe as adding complexity, but they’re so easy it’s hard to say no to? And which moves look more like an investment in the arc of your story? /episode/index/show/feelgoodscompany/id/18429440

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