Anchored Intelligence
Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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How to Scale Sustainably Featuring Caitlin MacGregor
04/30/2024
How to Scale Sustainably Featuring Caitlin MacGregor
Entrepreneurs who have the most staying power know that there’s one skill that is critical, irreplaceable, and hard to overcome if you don’t cultivate it as a CEO, and that’s the ability to sell. No matter the kind of business you run, or how great your product or service is, if you can’t sell, it’s impossible for your company to outperform this gap. This week’s episode is a masterclass in sales techniques and sustainable selling strategies. Caitlin MacGregor is the CEO and co-founder of Plum: a skills-based talent intelligence platform that helps you unlock your organization’s full potential. She’s decoding strong product market fit and sharing how she accomplished the perfect recipe for Plum’s product and its target market. Get full show notes and more information here:
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The GSD Mindset: Why Urgency Is a Game-Changer
04/23/2024
The GSD Mindset: Why Urgency Is a Game-Changer
In the fast-paced world of entrepreneurship, the ability to balance long-term slow-growth initiatives with immediate action is a game-changer. This balancing act is an essential skill all entrepreneurial CEOs and entrepreneurs must cultivate to master the art of GSD: Getting Shit Done. Join Eleanor this week as she dives into why mastering the art of GSD is the secret weapon of successful entrepreneurs and leaders. She’s exploring the importance of urgency and immediacy in business, the roadblocks entrepreneurs face, and her top strategies for staying laser-focused on driving your business forward. Get full show notes and more information here:
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Research-Driven Strategies to Make Your Goals a Reality Featuring Emily Balcetis
04/16/2024
Research-Driven Strategies to Make Your Goals a Reality Featuring Emily Balcetis
You’re a driven leader who is accustomed to setting goals. But let’s be honest, they probably don’t always pan out. Is it a willpower issue? Are your targets unrealistic? Do you maybe need a new approach? Why does success remain elusive? To answer these questions, Eleanor sought out the insight of a world-renowned researcher on the topic of setting and achieving goals. Dr. Emily Balcetis is an American social psychologist and Associate Professor of Psychology at NYU. Her research focuses on people’s perception of the world and how our motivations, goals, and emotions influence it, and she’s here today to shed light on the science behind setting and achieving goals. Get full show notes and more information here:
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Money Beliefs That May Be Sabotaging Your Business
04/09/2024
Money Beliefs That May Be Sabotaging Your Business
Having a solid money mindset is essential when it comes to growing and scaling your business. Being a CEO and founder requires a comprehensive skill set that includes great financial management practices. However, Eleanor is here this week to talk specifically about your relationship with money. Tune in this week to hear the money beliefs that may be sabotaging your business and why you must examine if your money beliefs are helping or harming you. Eleanor hopes this list helps you see where you might already share in these beliefs, or find an opportunity for you to practice new beliefs. Get full show notes and more information here:
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Build A Remarkable Personal Brand Without Trying featuring Guy Kawasaki
04/02/2024
Build A Remarkable Personal Brand Without Trying featuring Guy Kawasaki
What does it take to be a remarkable person? In an age where there’s such a fascination with personal brands, how do you become labeled a remarkable person? And is it possible to do so without trying? To answer these questions, Eleanor is speaking to Silicon Valley legend, Guy Kawasaki. Guy is the chief evangelist of Canva, host of the Remarkable People podcast, executive fellow of the Haas School of Business, adjunct professor of the University of New South Wales, and author of 15 books. His newest release, , explores his philosophy on what it takes to be a remarkable person, and he’s here to share his insights. Join Eleanor and Guy on this episode as they discuss what people get so wrong about cultivating an identity as a remarkable person, and Guy’s three-part framework for building a remarkable personal brand without trying. Get full show notes and more information here:
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How To Raise Funds From Your Network When You Have A Lot Of Pride Featuring Rechelle Balanzat
03/26/2024
How To Raise Funds From Your Network When You Have A Lot Of Pride Featuring Rechelle Balanzat
Eleanor is exploring the art of unstoppable success inside a ‘boring’ business this week. Think businesses like vending machines or laundromats. Eleanor’s guest today is a globally recognized entrepreneur who built a laundry and dry cleaning company from nothing, self-funded it, and franchised it, and she’s here to tell you all about it. Rechelle Balanzat is the founder and CEO of Juliette: a fast-growing laundry and dry cleaning service. She’s a visionary who has revolutionized the world of laundry, and she’s regarded as one of the most influential leaders in her category. Rechelle is offering her expertise on what it takes to create unstoppable success, and her top tips for entrepreneurs who have an idea brewing inside of them that they want to bring to market. Get full show notes and more information here:
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5 Ways Scarcity Shows Up And Sabotages Women Entrepreneurs
03/19/2024
5 Ways Scarcity Shows Up And Sabotages Women Entrepreneurs
Have you ever been in a room with powerful women and started to feel less than? Why does it feel terrible when you see someone else’s success take off? Do you judge or feel the need to compete with other women who have become successful? Listen in this week to hear five ways scarcity uniquely manifests for women and how it sabotages your growth. You’ll learn the overarching beliefs in a patriarchal society that are keeping you mired in scarcity, and what it takes for women to get over their scarcity thinking and truly uplift one another. Get full show notes and more information here:
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How To Grow Your Mailing List to 10K Without Spending A Dime Featuring Eric Lam
03/12/2024
How To Grow Your Mailing List to 10K Without Spending A Dime Featuring Eric Lam
Turning your passion into a scalable business is the path most entrepreneurs follow, but there are other ways to engineer a scalable business model. Eleanor’s guest this week is a master at uncovering scalable ideas. Eric Lam is the founder of the popular newsletter Exploding Ideas where he helps his 10,000+ subscribers discover startup ideas in million-dollar niches. Exploding Ideas is a market research and growth firm that specializes in data analytics and digital marketing to identify and capitalize on tailwind opportunities. Tune in this week to hear Eric share his tips for building your own mailing list and how entrepreneurs like you can begin leveraging market research to engineer scalable business ideas. Get full show notes and more information here:
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Why Your Scalable Offer Isn’t Selling: 5 Step Diagnostic
03/05/2024
Why Your Scalable Offer Isn’t Selling: 5 Step Diagnostic
Your scalable offer is a key piece of infrastructure that allows you to create more cash, influence, and freedom in your business, but what happens when you create one that isn’t selling? How do you figure out what’s wrong? And what do you fix first? If you’re running into the very common problem of your scalable offer not selling the way you hoped, listen in this week. Eleanor is here to walk you through her internal process for addressing the issues you might be facing if your offer isn’t selling. Get full show notes and more information here:
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How To Turn Your Business into Generational Wealth Featuring Rachael Camp
02/27/2024
How To Turn Your Business into Generational Wealth Featuring Rachael Camp
Do you find personal finance confusing? How can you manage your money more effectively to achieve financial freedom? And how can you turn your business into a potential source of generational wealth for you and the people you care most about? To explore the topic of generational wealth this week, Eleanor is joined by certified financial planner Rachael Camp. Rachael is the founder of Camp Wealth: a financial planning firm that helps high-earners and entrepreneurs build and preserve wealth, and she’s here today to share bite-sized nuggets of wisdom on how you can start thinking about building generational wealth. She’s sharing her top tips on transforming your relationship with money, and touching on topics like diversification, profitability, monitoring your cashflow, and emergency funds. Get full show notes and more information here:
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How To Convince Clients to Trust Your Team When All They Want is You Featuring Nancy Duarte
02/20/2024
How To Convince Clients to Trust Your Team When All They Want is You Featuring Nancy Duarte
One of the challenges that comes with scaling your company is when you’re faced with clients who don’t want to work with your team; they only want to work with you. The ability to scale to the point that your clients get as much out of your team as they would with you creates a huge boom in your advancement as an entrepreneur. Nancy Duarte is the CEO of Duarte Inc., a communications expert, the author of six best-selling books, and a legend in Silicon Valley. For over 35 years, Nancy and her team have worked with the highest-performing brands and executives in the world, but to do this, she had to transform her brand from a one-woman show into a recognized house of experts. If you’re ready to go from working directly with your clients to stepping back to become a full-time visionary CEO, listen in to hear Nancy’s wisdom on growing and scaling your company in this way. Get full show notes and more information here:
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Use Quiz Funnels To Generate Qualified Leads On The Cheap Featuring Chanti Zak
02/13/2024
Use Quiz Funnels To Generate Qualified Leads On The Cheap Featuring Chanti Zak
One lucrative way to provide value to your email list is through quiz funnels which perform 2-3x better than static content. My guest this week happens to be an expert on quiz funnels and is breaking them down for us. Chanti Zak is a quiz funnel strategiest, a growth consultant, and a coach who is obsessed with psychology, interactive marketing, and getting brag-worthy results for her clients. She has crafted high-yield quizzes for some of the top women entrepreneurs in the online space. In this conversation, she walks us through the psychology behind quizzes, the types of businesses they are best-suited for, and the three things it’s best to have in place before you create a quiz. Get full show notes and more information here:
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Aggressive Implementation
02/06/2024
Aggressive Implementation
To be a successful entrepreneur, you have to be willing to consistently work on your priorities. You need sustained focus and urgency, and something I like to call aggressive implementation. Tune in this week to learn what aggressive implementation is, why it’s crucial to your entrepreneurial success, and the five steps to becoming an aggressive implementor. The time to aggressively work towards your goals is now, and this episode will show you how. Get full show notes and more information here:
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How to Sell 250K Books On A Miniscule Marketing Budget Featuring Rob Fitzpatrick
01/30/2024
How to Sell 250K Books On A Miniscule Marketing Budget Featuring Rob Fitzpatrick
Do you feel called to write, publish, and sell a book that makes consistent bank and has a huge impact over the long term? Or maybe you feel sick and tired of marketing, just want to sell, make an impact, and rest on your laurels. Either way, this episode Rob shares all the tips that will help you do just that. Rob Fitzpatrick is the real deal when it comes to creating books, workshops, courses, and products that turn people into super-fans. Rob has been running businesses for the past 20 years and has authored three books about his learnings along the way, which have sold over 250K copies. Listen in this week as Eleanor quizzes Rob on how to create an evangelical customer base whose word-of-mouth does the work of selling for you. Get full show notes and more information here:
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5 Step Process To Scale Back 1-On-1 Work
01/23/2024
5 Step Process To Scale Back 1-On-1 Work
If you’re a service provider who wants to build a scalable and sustainable business, this is the episode for you. The reality is there aren’t many resources available out there on navigating the transition from a service-based offer to a scalable one. To minimize undue suffering, Eleanor is here this week to share a powerful five-step process for effectively cutting back on one-on-one work so you can scale your business without running into any cashflow crunches. Get full show notes and more information here:
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Marketing Isn't Hard, It Is Misunderstood Featuring Emily Kramer
01/16/2024
Marketing Isn't Hard, It Is Misunderstood Featuring Emily Kramer
If you’re a founder who’s tired of cookie-cutter marketing solutions that don’t work, and want to take a more sophisticated approach to marketing in 2024, this is a must-listen episode. According to Eleanor’s guest this week, marketing is one of the most deeply misunderstood functions in modern business. Emily Kramer helps startups build marketing through her companies, MKT1 Capital and MKT1 Community, where she acts as an educator, newsletter writer, course creator, and investor. She’s here this week to highlight how founders have the completely wrong marketing mindset, and to offer a wealth of expertise on optimizing your marketing funnel. Get full show notes and more information here:
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Self-Doubt, Second-Guessing, And The Subtle Art of Self Sabotage
01/09/2024
Self-Doubt, Second-Guessing, And The Subtle Art of Self Sabotage
Are you ready to bring a spirit of all-in commitment, unwavering dedication, and no-quit energy to your vision, goals, and relationships in 2024? The reality is that most entrepreneurs show up with half-committed energy, which doesn’t just slow down progress, but subtly blocks it altogether. Join Eleanor this week as she walks you through what’s required of you to create the future you want and strategies that will help you transform half-committed, self-doubting, second-guessing energy into the pure power of total commitment. Get full show notes and more information here:
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Shattering Misconceptions About The Gender Pay Gap Featuring Dr. Claudia Goldin
12/26/2023
Shattering Misconceptions About The Gender Pay Gap Featuring Dr. Claudia Goldin
Despite the continuous stream of advice available on tackling the gender pay gap, progress in this arena remains frustratingly slow. So, what’s the real culprit behind this persistent disparity? To delve into the underlying forces driving the gender pay gap, Eleanor is joined by Dr. Claudia Goldin, a leading authority in this field. Dr. Goldin is a Henry Lee Professor of Economics at Harvard. Listen in as Dr. Goldin draws from her extensive research spanning decades to highlight why the gender pay gap exists at a deep fundamental level, debunk the prevailing myths about the gender pay gap, and identify the key levers we can activate to change it. Get full show notes and more information here:
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Uncover Intellectual Property Goldmines To Scale & Sell Your Service-Based Business Featuring Andrea Henry
12/12/2023
Uncover Intellectual Property Goldmines To Scale & Sell Your Service-Based Business Featuring Andrea Henry
To scale your business without working harder and without unnecessary complexity, you must create scalable offers. To do that, you have to package your knowledge into assets, also known as intellectual property. And when it comes to packaging, protecting, and leveraging your business’s intellectual property, Eleanor’s guest this week is the expert. Andrea Henry is a Cambridge-educated lawyer with over 15 years of experience working with business owners at every stage of the entrepreneurial journey. Through innovative legal structures and a wealth of experience, she helps entrepreneurs leverage their intellectual property to create the life and legacy they want. Tune in this week to learn how to package, protect, and leverage your business’s intellectual property. Get full show notes and more information here:
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AI Procrastination, Personal Alarm Systems & Doing Work That Really Moves the Needle
11/28/2023
AI Procrastination, Personal Alarm Systems & Doing Work That Really Moves the Needle
Are you currently working on the big projects that you know will set you up for long-term success? Or are you distracting yourself by prioritizing the little bitty things that feel predictable and safe, but leave you exactly where you are? Join Eleanor on this episode to discover what doing the work that truly moves the needle entails, and how a certain type of procrastination is preventing you from putting big projects into motion. You’ll hear the role of personal alarm systems in per-day and per-project procrastination, and Eleanor’s tips for putting an end to procrastination that’s keeping you stuck. Get full show notes and more information here:
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Permission to Speak Featuring Samara Bay
11/14/2023
Permission to Speak Featuring Samara Bay
What does powerful leadership sound like to you? Is it loud and booming? Can it sound soft and steely? Are you using your voice as an instrument of communication in your leadership? This week, Eleanor is speaking with vocal coach and author of Permission to Speak, Samara Bay. Samara has been a Hollywood dialect coach for over a decade with clients all over the world, and she joins Eleanor to discuss why most of us have learned to speak from a fear-based place, how to harness a love-based approach in using and trusting your voice, and the powerful leader you become when you anchor in your message. Get full show notes and more information here:
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Goal Side Effects
10/31/2023
Goal Side Effects
Join Eleanor on this episode to discover the three main side effects of pursuing a big goal. You’ll hear why setting goals you don’t always achieve isn’t a problem in business, how you might be making the experience of not hitting goals more painful than necessary, and the major wins you’ll experience just by pursuing goals. Get full show notes and more information here:
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The Habits That Fuel Elite Performance Featuring Rebecca Rusch
10/17/2023
The Habits That Fuel Elite Performance Featuring Rebecca Rusch
We often talk about high performance in terms of winning, having more money, and experiencing success, but that leaves out a big piece of the puzzle. Eleanor’s guest this week is the perfect example of how high performance is about more than just what you achieve. Rebecca Rusch is an American ultra-endurance professional athlete, seven-time world champion, author, entrepreneur, speaker, and Emmy award winner. Her career has spanned a bunch of different adventure sports, and she’s here this week to walk you through the habits of high performance. Tune in today to discover how, whether you’re a CEO, mom, or athlete, taking care of your body is the key to unlocking your mind, creativity, and longevity. Rebecca is sharing the habits that fuel elite performance, why play and community are crucial when it comes to your health protocol, and how the mind, body, and spirit are connected to each other. Get full show notes and more information here:
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7 Money Beliefs from My Top Earning Clients
10/03/2023
7 Money Beliefs from My Top Earning Clients
Having a really solid money mindset is critical when it comes to scaling your business. Eleanor has seen a few common money beliefs among her highest-earning clients, and she’s sharing them with you on this episode. Listen in to discover the importance of harnessing the right money mindset and the consequences of not being aware of your money beliefs. Eleanor is walking you through seven money beliefs from the women entrepreneurs she’s personally worked with who have generated the fastest revenue growth, biggest profitability, and made swings not only in business revenue but in their personal financial wellbeing too. Get full show notes and more information here:
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Scaling Secrets Featuring Caitlin MacGregor
09/19/2023
Scaling Secrets Featuring Caitlin MacGregor
What skill is non-negotiable when it comes to growing revenue and building a company that lasts? As a CEO, you know that it takes pretty much everything you’ve got. However, the entrepreneurs with the most staying power know that there is one skill that is irreplaceable, and that’s the ability to sell. This week’s episode is a masterclass anchored in one CEO’s experience of scaling sales in a sustainable way. Caitlin MacGregor is the CEO and co-founder of Plum: a talent assessment provider that has revolutionized how companies hire, grow, and retain talent with the power of psychometric data. She’s here to discuss the importance of product market fit, and how it’s the secret to making sales effortless. Get full show notes and more information here:
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How To Build Power
09/05/2023
How To Build Power
In a world where ambitious women feel like they’re drowning every single day in all the things they could and should be doing professionally, layered with the additional burden of chores and childcare that typically falls on them, time stress is not just a mindset issue. It’s real. And it’s leading to a power leakage in your life. Listen in this week to discover how to rewrite your story on power, and one habit that will stop overwhelm from running your life. You’ll hear why you might be reflexively downgrading your goals in response to stress, how to upgrade your power instead, and what becomes possible when you build the necessary muscles that fuel true power. Get full show notes and more information here:
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The Gender Biases that Devalue Women's Innovation Featuring Katrine Marçal
08/22/2023
The Gender Biases that Devalue Women's Innovation Featuring Katrine Marçal
If you’re a woman creator or entrepreneur, you’ve likely faced the universal experience among women of having your ideas ignored, brushed off as a natural creative project, or generally having people diminish the gravity of what you have to offer. It’s time to explore the gender biases that devalue women’s innovations, and why women are excluded, underpaid, undervalued, and undercited when it comes to technical innovations. Financial journalist and best-selling author on women and innovation, Katrine Marçal discusses the core themes exposed in her book, Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men. Katrine paints a devastating picture of how women’s ideas and contributions have been ignored to the detriment of our planet, why failing to recognize the gender lens has created catastrophic consequences, and how women can begin recognizing and releasing their full human potential within. Get full show notes and more information here:
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The Psychology Behind Making People Care About Your Social Mission Featuring Andrea Feigl
08/01/2023
The Psychology Behind Making People Care About Your Social Mission Featuring Andrea Feigl
If your business is anchored in driving social change like ours is at Safi Media, you’ll resonate with the challenge that exists around using your business as a container to drive systemic change in the world. Eleanor’s guest this week is a powerful example of a woman entrepreneur who is using the vessel of entrepreneurship to right a global wrong, specifically, the wrong that is chronic disease. Dr. Andrea Feigl, PhD MPH, is the founder and CEO of the Health Finance Institute, a former researcher at Harvard Chan School of Public Health, and a former health economist with the Organization for Economic Cooperation and Development. Her work is all about solving some of the thorniest issues that continue to plague the world, and she’s here this week to share how she’s using her business to make a difference in the international development space. Get full show notes and more information here:
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The Price Women Pay To Be Good Featuring Elise Loehnen
07/18/2023
The Price Women Pay To Be Good Featuring Elise Loehnen
Modern feminists talk a lot about “the patriarchy,” but what is it really? Where did it come from? How is internalized patriarchy showing up in and impacting modern women? And what’s the true cost of women being on our best behavior in the name of enduring and thriving in a structure not meant for us? Eleanor is discussing this with writer, editor, and podcast host, Elise Loehnen. Among many accolades, Elise is the author of instant New York Times bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. Elise is sharing her thoughts on the policing women perpetuate onto themselves and other women, the price women pay to be good in our society, and how the more we discover who we are, the more women can be unleashed and unfurled in the world. Get full show notes and more information here:
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The Dark Side of Business Featuring Jenny Radcliffe
07/04/2023
The Dark Side of Business Featuring Jenny Radcliffe
Jenny Radcliffe is a world-renowned social engineer, a.k.a people hacker. She’s well-known in the cybersecurity community globally, and has been called a mind reader, human lie detector, and even likened to a Jedi knight. She joins Eleanor this week to discuss the dark side of business. Hear what Jenny’s expertise in social engineering entails, and how she uses her skills to help her clients who range from global corporations and law enforcement organizations to poker players and politicians. She shares fascinating insights on how we can keep ourselves secure online, her tips for remaining calm under pressure, and how to detect when we’re in the presence of a liar. Get full show notes and more information here:
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