Becoming a Trusted Voice with Mike Gonzalez

Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.

SARTO Method Explained - Routines 03/05/2024

SARTO Method Explained - Routines Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche. This episode emphasizes how understanding and addressing the day-to-day routines of a target audience enables content creators to produce relevant and impactful content. By aligning content with the audience's lifestyle, activities, and challenges, creators can foster trust and become a go-to resource. /episode/index/show/founderscraft/id/30244323

SARTO Method Explained - Aspiration 01/18/2024

SARTO Method Explained - Aspiration Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly. /episode/index/show/founderscraft/id/29364983

SARTO Method Explained - Subject 12/21/2023

SARTO Method Explained - Subject Becoming a Trusted Voice: Understanding the SARTO Method Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions. In this episode Mike teaches how to identify the "Subject." to cover within the content you create. /episode/index/show/founderscraft/id/29153208

Building an Audience w/ Dan Sanchez - Do what Creators Do. 11/30/2023

Building an Audience w/ Dan Sanchez - Do what Creators Do. In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years. Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attributing the level of discernment creators possess to resonate with their audience that content marketers often lack. This discussion is full of insights. Subscribe, Listen and share with someone who needs to hear this. Follow Dan Sanchez at Learn more about Trusted Voice at /episode/index/show/founderscraft/id/28874323

Marketing has changed - What you need to know. 10/25/2023

Marketing has changed - What you need to know. Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy. /episode/index/show/founderscraft/id/28416614

Retain customers for life with a personalization strategy. 02/06/2020

Retain customers for life with a personalization strategy. Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy. /episode/index/show/founderscraft/id/13024133

400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion 01/16/2020

400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world. /episode/index/show/founderscraft/id/12757619

3 Bizarre Questions that Lead to Clarity 11/12/2019

3 Bizarre Questions that Lead to Clarity Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing. /episode/index/show/founderscraft/id/11995988

The Power of an Endurance Mindset w/ Alex Judd 10/10/2019

The Power of an Endurance Mindset w/ Alex Judd What can running almost 20 marathons and 2 Ironmans teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him. /episode/index/show/founderscraft/id/11579009

What is Identity Based Strategy? w/ Lauren Shippy 09/10/2019

What is Identity Based Strategy? w/ Lauren Shippy With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this. /episode/index/show/founderscraft/id/11194994

How to Simplify Your Inbox w/ Shawn Lemon 06/21/2019

How to Simplify Your Inbox w/ Shawn Lemon Ever struggle to keep up with all of the emails that come into your inbox? In this episode, I sit down with Digital Organization expert, Shawn Lemon, to discuss ways you can achieve the inbox zero system through delegation. /episode/index/show/founderscraft/id/10237964

Digital Minimalism: Is the tech in your business overwhelming? Listen to This! 06/14/2019

Digital Minimalism: Is the tech in your business overwhelming? Listen to This! How to choose the right technology for your business. /episode/index/show/founderscraft/id/10152188

Digital Minimalism: Do you need a Digital Declutter? 06/07/2019

Digital Minimalism: Do you need a Digital Declutter? Do you feel like your phone has become a distraction? No need to feel ashamed, it happens to all of us. In this episode, I share 5 steps to digitally declutter your phone. /episode/index/show/founderscraft/id/10117627

3 practices to position you as an expert. 05/18/2019

3 practices to position you as an expert. As any business owner would assume, providing more services is a good thing right? Not as much as you would think… /episode/index/show/founderscraft/id/9830063

What You Believe Determines What You Create 03/20/2019

What You Believe Determines What You Create Mike Gonzalez talks about Artificial Intelligence (AI), Innovation and its connection to our ideologies. /episode/index/show/founderscraft/id/8908232

The Hidden Cost of Hesitation 03/13/2019

The Hidden Cost of Hesitation Why is it so hard for me to write an article about my experiences, subjects I’m fluent in? Why did it take me 3 and a half years and $20,000 to make a 5-page website that still isn’t live? Why did it take 3 years to analyze, reflect and plan for a new direction in my business? /episode/index/show/founderscraft/id/8908058

How to Delegate Aspects of Your Role in 5 Steps 03/05/2019

How to Delegate Aspects of Your Role in 5 Steps We all reach a point to where we have to decide to scale or maintain the status quo. For those of you that want to lighten your load from the responsibility of wearing multiple hats, and have more time to do the things you love, keep reading this article. /episode/index/show/founderscraft/id/8889941

How to Craft and Cast a Big Vision 05/03/2018

How to Craft and Cast a Big Vision Mike Gonzalez sits down with Sr. Pastor of Christ Fellowship, Todd Mullins to unpack the steps he took to become a "Visionary Leader". Todd shares actionable steps to craft and cast a big vision for your organization. /episode/index/show/founderscraft/id/6553867

Todd Mullins - How to Design Core Values 04/26/2018

Todd Mullins - How to Design Core Values In this episode, Mike Gonzalez sits down with Sr. Pastor Todd Mullins of Christ Fellowship to unpack how his leadership team designed the culture and values of their organization. /episode/index/show/founderscraft/id/6505609

Josh Kellam - 8 Tips to Master the Art of Dealmaking 03/19/2018

Josh Kellam - 8 Tips to Master the Art of Dealmaking In this episode, Josh Kellam, an expert at dealmaking, unpacks 8 tips to master the art of dealmaking, and how to negotiate a deal where everybody wins. /episode/index/show/founderscraft/id/6419884

Paul Leone - Exclusive interview with the President of The Breakers Palm Beach 02/19/2018

Paul Leone - Exclusive interview with the President of The Breakers Palm Beach In this episode, we will hear how Paul Leone, the President & CEO of The Breakers Palm Beach helped craft a world-class culture at America's oldest, privately owned luxury resort. /episode/index/show/founderscraft/id/6278034

Lester Woerner - How this one principle could save your business 11/24/2017

Lester Woerner - How this one principle could save your business In this episode, Mike Gonzalez interviews the CEO of Woerner Holdings, Lester Woerner shares a powerful principle that saved his business from folding during the market crash of 2008. /episode/index/show/founderscraft/id/5962992

Discovering Your Why 11/18/2017

Discovering Your Why In this episode Mike Gonzalez shares his story on how he started PerfectHQ, and he gives some tips on how you can discover your why. For more information visit http://perfecthq.com /episode/index/show/founderscraft/id/5958405

Becoming a Trusted Voice with Mike Gonzalez

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