Fruchtman Marketing Podcasts

Real talk about marketing and the jewelry industry.

Episode 5: The Next Big Thing in Digital Marketing 10/10/2022

Episode 5: The Next Big Thing in Digital Marketing A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25 who only represent about 15% of active users. But before you pull the fire alarm, it’s still the most used social media platform out there. So, let's look at some exciting developments and how they could impact the next evolution of digital marketing. /episode/index/show/fruchtman/id/24640302

The Metaverse and the Future of Marketing 02/27/2022

The Metaverse and the Future of Marketing With Meta (formally Facebook) unveiling its "all in" approach to the Metaverse, it's time to start preparing for what's next. As many were, and some still are, late to the digital marketing game, we'll dive into what the Metaverse is and how new personal ad experiences could become commonplace in the next 3-5 years. /episode/index/show/fruchtman/id/22270232

What's Your Instagram Lifestyle 06/25/2021

What's Your Instagram Lifestyle Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way.Instagram is one of the top social channels you can incorporate into your marketing mix. Yet, it’s much different than Facebook, so stop treating it that way. It’s time to throw away the excuses and re-energize your staff and your perspective. It’s time to unlock your Instagram Lifestyle! /episode/index/show/fruchtman/id/19604849

The New Jewelry Salesperson Part 2 04/04/2021

The New Jewelry Salesperson Part 2 Social and digital marketing has changed more than just how retail jewelers market themselves, it's changed how we communicate. So, why then are so many salespeople still selling the way they always have? Today we'll be chatting with Daniel Gordon, who's passion for digital and social marketing changed not only how he marketed as a jeweler, but how he connects to his customers. /episode/index/show/fruchtman/id/18598199

The New Jewelry Salesperson 01/02/2021

The New Jewelry Salesperson For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves… but what about how this technology should be changing the jewelry salesperson. /episode/index/show/fruchtman/id/17398697

Fruchtman Marketing Podcasts

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