True AF Podcast

Hosted by Eric Fuller a consultant advising management teams who lead industries and those who seek to displace them. He has extensive experience with the entrepreneurial process, negotiation and strategy. When you have questions, he has answers. When you have ideas, he’ll help you think them through.

Season 12 Episode 7 - RME 10/15/2024

Season 12 Episode 7 - RME In the True AF podcast Episode 173, hosts Kelly Gray and Andrew Parsons from Real Music Events delve into their work in Austin's evolving music scene, detailing the development of the Concourse Project—a versatile 15-acre venue designed for concerts and events. They discuss challenges in artist booking due to rising fees, while emphasizing a commitment to preserving an intimate concert experience amid growing attendance for events like the Seismic Dance Event. The conversation also touches on future plans, including potential land expansion for larger festivals, continuous upgrades at the Concourse Project, and the complexities of attracting international talent. Throughout the podcast, they reflect on their 15-year journey in the industry and their collaborative partnership as a married couple. Action items from the meeting include enhancing production equipment, exploring opportunities for special events, and seeking bigger acts for larger shows. /episode/index/show/fullerfacts/id/33461227

Season 12 Episode 6 - Derek Carr 10/14/2024

Season 12 Episode 6 - Derek Carr In Episode 172 of the True AF podcast, host Eric Fuller interviews Dexter Carr, a prominent dance instructor and choreographer, known for his work with celebrities like Nicki Minaj and his new reality show, "Playground," streaming on Hulu. Dexter provides insights into Playground LA, a Melrose-based dance studio that offers an inclusive environment and has maintained a sold-out weekly class for six years. He also discusses the upcoming Chaos Convention Tour, which features weekend dance competitions and attracts up to 1,000 participants. Additionally, Dexter shares details about his online dance platform, Outlet, created during the pandemic, which currently has 557 subscribers and offers affordable tutorials. With aspirations to choreograph a Broadway show, Dexter highlights his experience collaborating with Lin Manuel Miranda on various workshops. Action items include maintaining his dance classes, organizing the summer tour, and promoting "Playground" to boost its renewal prospects. /episode/index/show/fullerfacts/id/33454522

Season 12 Episode 5 - Melissa Etheridge 10/14/2024

Season 12 Episode 5 - Melissa Etheridge In Episode 171 of the True AF Podcast, host Eric Fuller interviews acclaimed musician Melissa Etheridge, who shares insights into her dynamic career, including memorable performances at events like Stagecoach and her challenges in transitioning her life story into a Broadway show. The conversation delves into the evolving music industry, emphasizing the significance of live performances amid changing consumption habits. Etheridge opens up about the profound personal loss of her son to opioid addiction and discusses her foundation's initiatives to research alternative treatments and destigmatize addiction. She advocates for community support and the importance of open dialogues around loss, while also encouraging self-care for those helping others through similar struggles. The episode concludes with action items focused on continuing her foundation's mission and maintaining contact for potential future collaborations. /episode/index/show/fullerfacts/id/33453652

Season 12 Episode 4 - Saint Blonde 10/12/2024

Season 12 Episode 4 - Saint Blonde In the True AF podcast Episode 170, host Eric Fuller interviews Hunter Fitch, the lead singer of the band Saint Blonde, which recently signed an album deal with Pale Cord after seven years of independence. The conversation covers the band's unique musical style, characterized by sarcastic and cynical undertones paired with a beachy sound, as well as their collaborative songwriting process. Saint Blonde's approach to marketing emphasizes organic growth and authenticity, focusing on building a dedicated fanbase without relying on viral trends. The band, based in Denton, Texas, is navigating the early stages of their journey with label support while balancing their musical aspirations with day jobs. Ultimately, they aim to connect meaningfully with their audience through their art, prioritizing passion over commercial success in an unpredictable industry. /episode/index/show/fullerfacts/id/33431337

Season 12 Episode 3 - Almost Monday 10/11/2024

Season 12 Episode 3 - Almost Monday In the True AF podcast Episode 169, the band Almost Monday shares insights about their current European tour, where they are opening for The Driver Era, and celebrate the release of their debut album 'Dive.' The interview highlights their positive experiences performing for more engaged audiences in Europe compared to the US, and emphasizes their appreciation for exploring various cities, particularly enjoying the UK’s communal pub culture. The band discusses the favorable reception of their singles, their commitment to ongoing music creation, and upcoming performances, including a notable show at Apollo in London and aspirations for future US dates, solidifying their goal of building a headline fan base. /episode/index/show/fullerfacts/id/33427617

Season 12 Episode 2 - Cedrick Gervais & Nile Rodgers 10/10/2024

Season 12 Episode 2 - Cedrick Gervais & Nile Rodgers In the latest episode of the True AF podcast, host Eric Fuller engages with renowned musicians Cedric Gervais and Nile Rodgers to discuss their collaboration on a modern remake of the classic song "We Are Family." They explore the healing message behind music, especially in the context of current global challenges, and how they aim to infuse joy through their work. The conversation delves into the production process, where Cedric describes how he restructured the track to enhance its energy for dance floors, emphasizing the importance of live performance testing. Additionally, they highlight the impact of the EDM scene in promoting love and unity at festivals, with Niall sharing his insights from his early experiences. As they prepare for the song's release, Cedric is actively reaching out to DJs for promotion, with plans for future collaborations and performances on the horizon. The episode encapsulates a vibrant discussion on music's role in connecting with audiences during uncertain times. /episode/index/show/fullerfacts/id/33411577

Season 12 Episode 1 - Rufus Du Sol 10/09/2024

Season 12 Episode 1 - Rufus Du Sol In Episode 166 of the True AF podcast, the band Rufus Du Sol shares insights into their forthcoming performance at the Portola Festival in California and discusses their recently completed album, "Inhale Exhale," which features 15 tracks blending light, fun moments with deeper, introspective themes. The interview highlights the band’s approach to live shows versus DJ sets, emphasizing the emotional connections they cultivate with fans through their music. Rufus Du Sol outlines their planned tour to promote the new album over the next couple of years and reflects on the importance of authenticity and their creative process as they prepare for the festival. /episode/index/show/fullerfacts/id/33393192

Season 11 Episode 15 - Yoasobi 09/29/2024

Season 11 Episode 15 - Yoasobi In the latest episode of the True AF podcast, host Eric Fuller interviews the Japanese band Yoasobi, who have gained fame for their innovative concept of transforming novels into music. /episode/index/show/fullerfacts/id/33253392

Season 11 Episode 14 - Alan Walker 09/25/2024

Season 11 Episode 14 - Alan Walker In the latest episode of the True AF podcast, host Eric Fuller interviews renowned DJ and music producer Alan Walker, who shares insights about his prolific career and exciting tour plans. Beginning with his background, Alan recounts how he launched his music career in 2011 with the viral hit "Faded" and reflects on his global experiences touring over the past eight years, including a recently sold-out China tour. /episode/index/show/fullerfacts/id/33208972

Season 11 Episode 13 - Brothers Osbourne 09/12/2024

Season 11 Episode 13 - Brothers Osbourne In the latest episode of the True AF podcast, host John Osborne from Brothers Osborne discusses the upcoming Red Bull Jukebox event happening in Nashville on October 2, where attendees will vote on songs for the performing artists from their own catalogs, creating a unique and participatory format. He shares insights on the deep emotional connection music has with memory, likening its impact to that of smells, and expresses hopes for surprising song selections during the event. The podcast also includes updates on the Brothers Osborne's current tour, their upcoming engagements in the UK, and the importance of audience energy in live performances. John plans to explore incorporating unexpected elements into their setlist and is considering the teleprompter’s role for the event, including a potential abridged version of "Free Bird." /episode/index/show/fullerfacts/id/33029377

Season 11 Episode 12 - Tank and the Bangas 09/12/2024

Season 11 Episode 12 - Tank and the Bangas In the latest episode of the True AF podcast, host Eric Fuller interviews Tank from the band Tank and the Bangas, where she shares exciting updates about her new project, 'The Mind,' launching August 30 as part of a trilogy along with 'The Heart' and 'The Soul.' Tank details her forthcoming tour, 'The Flow of Things,' with Jameela Woods, highlighting its intimate venue settings and emphasizing the significance of both her band lineup and the visual aspect of performances. Additionally, she discusses her unique, theatrical performance style, shaped by her background in poetry slams and influenced by Disney, as well as her commitment to maintaining a personal life amidst her career. As she prepares for arena performances and the album release, Tank expresses gratitude for her dedicated fanbase and eagerness for audience engagement during the tour. Action items include finalizing the tour band lineup and preparing for the album's vinyl release. /episode/index/show/fullerfacts/id/33029002

Season 11 Episode 11- Dave Wakeman 09/12/2024

Season 11 Episode 11- Dave Wakeman The Industry Analysis and Discussion podcast delves into the shifting dynamics of the ticketing industry post-COVID. Key topics include changes in consumer behavior, notably a trend towards last-minute purchases driven by inflation, and the challenges of an oversupplied market, exemplified by contrasts like Taylor Swift's record-breaking billion-dollar tour alongside other artists struggling for financial sustainability. The conversation touches on the increasing importance of innovative venue strategies and the complexity of distributing less desirable tickets. Legislative efforts to regulate pricing and the push for sustainable business models are also explored. The discussion anticipates a market reset, where pricing may drop as consumers become more selective. Collaboration across the ticketing ecosystem and adapting to the preferences of younger, more tech-savvy audiences are predicted as essential to future success. The session emphasizes building stronger fan engagement and fostering long-term relationships to ensure a more resilient and consumer-focused industry. /episode/index/show/fullerfacts/id/33027177

Season 11 Episode 10 - Easol 09/09/2024

Season 11 Episode 10 - Easol Easol has recently partnered with several prominent US creators, including Splash House & Goldenvoice Present Desert Air, which returns this November. They plan to open an office in LA in 2025. “The Easol platform offers us greater flexibility for selling our experience, and with more control over our fees, customer journey and data we now have new opportunities to grow our revenue. I’m excited to be partnering with the team at Easol to make this a great return of our Desert Air festival.” /episode/index/show/fullerfacts/id/32974877

Season 11 Episode 8 - Ben Ferguson 09/03/2024

Season 11 Episode 8 - Ben Ferguson Soundscape VR was born from a unique vision as grassroots as can be. On a warm spring weekend back in 2017, thousands gathered at Lakes of Fire (a regional burner event) for a party showcasing local art and music. It was here that Soundscape VR was created as a gift for attendees, kicking off a chain reaction where SVR grew with enthusiasm by word of mouth, quickly evolving as the most advanced and immersive virtual music experience in the world. Making appearances at festivals and events wherever people gathered to celebrate the incredible power of music and visual arts, Soundscape’s reputation grew by making history again and again with their continual debut of previously unimagined musical technologies. The software was made available free to use at home so that all music enthusiasts from around the globe could create, dance, explore, play, and enjoy music together in a virtual space; enabling anyone to have a mind-bending audiovisual experience from the comfort and convenience of their own home. /episode/index/show/fullerfacts/id/32887447

Season 11 Episode 7 - Sofi Tukker 09/03/2024

Season 11 Episode 7 - Sofi Tukker Originally meeting as students at Brown University, Tucker and Sophie didn’t cross paths until their senior year. Sophie had just returned from living abroad in Rio and was performing her original bossa-nova inspired songs in a jazz trio. Tucker, who had taken up DJing after being forced out of D1 basketball due to illness, convinced Sophie to take a leap of faith and move to New York with him to form a band instead of moving back to Rio after graduation. They are best friends and collaborators who share a home in Williamsburg, Brooklyn. /episode/index/show/fullerfacts/id/32887237

Season 11 Episode 6 - TickPick 09/03/2024

Season 11 Episode 6 - TickPick TickPick and Brighton Park Capital also announced today that Symphony Ventures, Rory McIlroy’s investment partnership, has joined as a strategic investor. This partnership aims to help TickPick expand its platform to reach new audiences. Symphony’s participation underscores robust confidence in TickPick's market position and growth potential, a testament to the strong brand appeal and loyal customer base that TickPick has built over the last 13 years. Symphony’s support will enable TickPick to further enhance its offerings, positioning the company to capitalize on expansion opportunities within the live events industry. /episode/index/show/fullerfacts/id/32878506

Season 11 Episode 5 - Matt Ferrigno 08/20/2024

Season 11 Episode 5 - Matt Ferrigno Co-founded by music executives and branding experts Matt Ferrigno and Diana Dotel, MTW’s deep experience allows them to spot trends and create cultural moments for brands and artists. Most recently, MTW spearheaded a major partnership between Camila Cabello and Bacardí - marking the biggest global talent deal to date for the brand. This month, Camila was announced as the new face of the rum empire, in tandem with the launch of her global TV commercial for the brand. MTW also worked closely with Nicki Minaj to create her own press-on nail brand - Pink Friday Nails - after her legendary first studio album. Launched in March, the nail line was inspired by the iconic rapper’s well-known, colorful nail designs and allows fans to customize the length, shape and design of the products. And as part of Minaj’s upcoming headline tour, there will also be a “Pink Friday Nails” press-on station, where attendees can get their nails glammed like her before each show. /episode/index/show/fullerfacts/id/32664082

Season 11 Episode 4 - Mayan Warrior 08/20/2024

Season 11 Episode 4 - Mayan Warrior Mayan Warrior is the result of a collaborative project that has united artists, craftsmen, photographers, designers, technologists, architects and musicians from Mexico City and Northern California. The project’s original intent was to present to the world the incredible ascent of contemporary Mexican electronic music while paying respect to the deep and ancient sources from which that visual and auditory culture had grown. Both light and sound are curated by some of the world’s most prominent artists to transport participants to the very origins of the culture – and to a new understanding of contemporary electronic expression. /episode/index/show/fullerfacts/id/32663892

Season 11 Episode 3 - Yung Gravy 08/06/2024

Season 11 Episode 3 - Yung Gravy Only the best things get better with age—wine, whisky, cheddar, beef, 401ks, and the list goes on.Yung Gravy gets better with age too. For all of the swagger and style he exhibited upon his arrival, he somehow got even smoother since introducing himself back in 2016. The jewelry is more expensive, the outfits are more ostentatious, the hair is longer, and the flows are harder. Of course, the multiplatinum Minnesota-born MC is still the kind of guy you keep away from your mom(if you don’t want a new stepdad). 2018’s Snow Cougar EP blessed the world with the RIAA certified platinum singles“Mr. Clean”and“1 Thot 2 Thot Red Thot Blue Thot.”His 2019 full-length debut,Sensational, yielded the gold-certified “Magic” and gold-certified “Whip A Tesla” with best friend and longtime cohort bbno$(pronounced “baby no money”). Alongside bbno$, he dropped the Baby Gravy EP and its follow-up Baby Gravy 2 EP. Meanwhile, Gasanova put the pedal to the metal with gold-certified “oops!!!.”He joined forces with Dillon Francis for the Cake & Cognac EP and a blockbuster co-headline tour. /episode/index/show/fullerfacts/id/32463202

Season 11 Episode 2 - Tones and I 08/06/2024

Season 11 Episode 2 - Tones and I As an inimitable vocalist, clever lyricist, deft producer, and inventive creator, Tones And I stretches the scope of pop music with unpredictable and undeniable anthems of her own design. Since her humble beginning as a busker from the Mornington Peninsula, Australia, she has gone on to smashed records, garnered multiple awards, sell out tours, surpassed 10 billion streams and reached multi-platinum heights around the world. Her breakout “Dance Monkey” was global success of epic proportion, standing as the most streamed song of all time by a female and 3rd most streamed overall on Spotify to this day, with over 3 BILLION plays on the single streaming platform alone. Her 2019 EP, The Kids Are Coming, crashed the Top 30 of the Billboard 200 and is certified Gold. Meanwhile, Tones And I’s full-length debut, Welcome To The Madhouse, toppled the Australian Albums Chart at #1 in 2021. Among five career ARIA Awards, “Cloudy Day” closed out 2022 as ARIA’s “Song of the Year.” Beyond selling out shows on multiple continents, she has delivered stunning performances on The Late Show with Stephen Colbert, TODAY, Jimmy Kimmel LIVE!, Good Morning America, The Ellen DeGeneres Show, and many more. Along the way, she has also collaborated with Macklemore, blackbear, Jonas Blue, Sam Feldt and BIA, in addition to contributing music to NETFLIX’s True Spirit and the blockbuster sequel Aquaman and the Lost Kingdom. Taking the helm, she personally shapes her vision by not only writing and performing, but also producing and directing visuals. Tones And I is a creative force and never stops pushing forward. /episode/index/show/fullerfacts/id/32462777

Season 11 Episode 1 - Palm Springs Surf Club 08/06/2024

Season 11 Episode 1 - Palm Springs Surf Club This will be the first time a multi-day music experience will be produced at Palm Springs Surf Club, taking over the entire venue for both weekends of Coachella, introducing the newest property in the Goldenvoice event portfolio. It's going to be the most upscale ticket of the Coachella weekend - with Goldenvoice Surf Club programming across the entire 21 acre estate in Palm Springs. The property boasts a state-of-the art 68,000 square foot wave-pool for surfing; 2,000 sq ft swimming pool; luxury daybeds and cabanas; water park; lazy river, with wellness amenities and five top tier eateries spread throughout the venue. /episode/index/show/fullerfacts/id/32462552

Season 10 Episode 15 - Trampled by Turtles 07/19/2024

Season 10 Episode 15 - Trampled by Turtles Co-headlining the event is Thee Sacred Souls, hailing from San Diego, a group still riding the coattails from their breakout success in 2022 known for their sound blending '60s soul and '70s R&B. Trampled by Turtles, the beloved band known for their mix of bluegrass, folk, and rock, returning to San Diego after a 40,000 sold-out show with Zach Bryan last winter. The lineup also features The Dip, a funk and R&B band with a three-part horn section preparing for the release of their Love Direction album; and Creature Canyon, a local San Diego indie/alternative rock band with a flair of modern psychedelic influences. /episode/index/show/fullerfacts/id/32217277

Season 10 Episode 14 - Brunch Electronik 07/03/2024

Season 10 Episode 14 - Brunch Electronik Brunch Electronik, the globally renowned music project originating from Spain. Brunch will be coming to Los Angeles on 7/6 at Exposition Park for their US debut with LA-based underground event collectives Minimal Effort and SBCLTR. Brunch Electronik’s signature daytime experience was designed as an approachable answer to dark all-night nightclubs. In addition to top tier DJ bookings - Brunch historically channels the cultural melting-pots of its host cities’ with robust food and beverage programming, art installations, lounges et al /episode/index/show/fullerfacts/id/32008052

Season 10 Episode 13 - Lake Street Dive 06/26/2024

Season 10 Episode 13 - Lake Street Dive Lake Street Dive is out with a new album called “Good Together”. The band arrives with a renewed sense of purpose, aiming to highlight our shared humanity against the social divisions pulling us apart. The ethos of Good Together can be described as “joyful rebellion,” just as energetic and danceable as it is defiantly principled. /episode/index/show/fullerfacts/id/31904877

Season 10 Episode 12 - Alex Kurland 06/17/2024

Season 10 Episode 12 - Alex Kurland Blue Note Director of Programming, Talent Buyer / The Soul Rebels, Manager /episode/index/show/fullerfacts/id/31782062

Season 10 Episode 11 - Jason Murray 05/29/2024

Season 10 Episode 11 - Jason Murray Artist management company Vector Management has merged with Canadian independent record label and artist management company, Black Box Music. Black Box Music was founded in 2004 by Murray and Ian Stanger. It expanded from being an independent record label to a multi-genre music company with artist management and publishing services. /episode/index/show/fullerfacts/id/31513427

Season 10 Episode 10 - DJ Hageman 05/29/2024

Season 10 Episode 10 - DJ Hageman Experienced Global Brand Director with a demonstrated history of working in the spirits and luxury beauty industry in both global and local roles. Skilled in Marketing, Marketing Strategy, Advertising, Trade and Customer Marketing, Commercial, Luxury Goods, Spirits, FMCG and Beauty Industry. /episode/index/show/fullerfacts/id/31513132

Season 10 Episode 9 - Stacy Vee 05/16/2024

Season 10 Episode 9 - Stacy Vee Stagecoach has also continued to help lead the charge when it comes to diversifying the genre itself. The festival has remained true to its roots with a consistent Americana country nod, while also embracing the “Country Curious” and innovative new artists with examples such as Diplo, Lil Nas X, Post Malone and many others. Again, while the festival still attracts traditional country fans with top headliners this year like Willie Nelson, Luke Grimes, Miranda Lambert, Morgan Wallen and others, the festival’s leadership team has also been equally intentional about curating increasingly diverse, non-traditional programming for “country curious” fans making it that much more of a unique experience with artists like Wiz Khalifa, Beach Boys, Leon Bridges, Nickelback, Diplo + Crew and others playing at Stagecoach this year. /episode/index/show/fullerfacts/id/31343307

Season 10 Episode 8 - Paul Sizelove 05/10/2024

Season 10 Episode 8 - Paul Sizelove The group's parent company is Primary Wave, and Sun Label Group is a dynamic and innovative music company that stands as a testament to the enduring power of music, bringing together the historic legacies (and wide-ranging genres and artists) of Sun Records, Gaither Music, Green Hill Music, and emeraldwave by Green Hill. /episode/index/show/fullerfacts/id/31234332

Season 10 Episode 7 - Anti Social Camp 04/22/2024

Season 10 Episode 7 - Anti Social Camp Anti Social Camp, the world’s largest songwriting camp, is excited to announce the arrival of Anti Social Camp, Vol. 1. This is the first official compilation album of songs created at Anti Social Camp, set to be fully released on March 20, 2024 via Amuse. The tracklist will roll out gradually over the course of this month, with the first drop going live today. This initial wave of music consists of four previously-unreleased new tracks created at Anti Social Camp 2023. TT The Artist, BRUX, and Stalking Gia kick off the album with an electro-hip hop banger; indie artist Calica moves things along with an infectious guitar shoegazer; singer-songwriter AJ Smith goes big with an arena-sized pop anthem, and Caroline Bryne closes it out with her alternative dance textures. Altogether these artists paint a diverse spectrum of sounds, styles, and genres explored at Anti Social Camp. /episode/index/show/fullerfacts/id/30939413

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