True AF Podcast
Hosted by Eric Fuller a consultant advising management teams who lead industries and those who seek to displace them. He has extensive experience with the entrepreneurial process, negotiation and strategy. When you have questions, he has answers. When you have ideas, he’ll help you think them through.
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Season 13 Episode 7 Liv Johnson
01/25/2025
Season 13 Episode 7 Liv Johnson
In Episode 188 of the True AF Podcast, host Eric Fuller interviews event promoter Liv Johnson, who discusses her involvement in various high-profile projects, including the successful SantaCon event, which sold out with 6,000 tickets and featured multiple stages, such as a UFC wrestling ring. Liv also shares details about the upcoming Friendship Cruise from Miami to Belize, which is 90% sold out and will showcase renowned artists like Disclosure and Anderson Paak, along with unique party experiences hosted by the Almost Naked crew on a private island. The conversation further explores Almost Naked's corporate collaborations, upcoming events in La Jolla, and Liv's commitment to rejuvenating the local scene, hinting at exciting developments, including a potential Coachella announcement.
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Season 13 Episode 6 Joseph Ray
01/25/2025
Season 13 Episode 6 Joseph Ray
In the True AF Podcast Episode 187, host Eric Fuller interviews musician Joseph Ray, who shares insights about his extensive 23-year journey with the electronic music group Nero and his solo career launched eight years ago. The discussion begins with Ray’s musical evolution, highlighting his diverse style that spans house, techno, and progressive house, in contrast to Nero's bass-heavy sound. He notes a significant shift in the EDM audience, which now includes older age groups and has moved towards a more mainstream appeal. Upcoming projects include performances at the Ministry of Sound in London, Ultra Miami, and the Anjunadeep festival in Albania, as well as the potential for a new label and collaborations. Joseph also discusses the challenges of touring and the excitement of completing a solo album, hinting at a possible project with Haitian group Lakou Mizik.
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Season 13 Episode 5 Steve Galanis
01/24/2025
Season 13 Episode 5 Steve Galanis
In the True AF Podcast Episode 186, host Eric Fuller conducts an engaging interview with Stephen Galanis, co-founder of Cameo, a platform allowing users to request personalized video messages from a diverse array of 70,000 celebrities. The discussion begins with an introduction to Cameo as the modern equivalent of an autograph, highlighting its reflection of pop culture. Galanis explains the business model, where Cameo takes a 30% commission, and discusses the platform's impressive statistics, including over 8 million transactions and the launch of Cameo for Business. The conversation shifts to Cameo's future, emphasizing its goal to expand internationally and reach 50 million users, as well as enhancing tools for talent to engage their audiences. Additionally, Galanis shares insights into Cameo's long-term strategy, including potential public trading and the development of a 'Cameo TV' concept aimed at amplifying user-generated content. The meeting concludes with action items focused on improving customer engagement and maintaining a strong in-person company culture in Chicago.
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Season 13 Episode 4 Joseph Perla
01/23/2025
Season 13 Episode 4 Joseph Perla
In Episode 185 of the True AF Podcast, host Joseph Perla, CEO and founder of Hangout, discusses the innovative social platform designed for music lovers seeking connection and unity through shared listening experiences. Hangout allows users to stream music in virtual spaces, offering a freemium model with subscription options starting at $4.99 per month. Key features include integration with popular playlist services, personalized hangout spaces, and artist-fan interaction options, enhancing user engagement. The platform currently boasts 500,000 users and focuses on growing its business through subscriptions and virtual goods sales without taking a commission on merchandise. Partnerships with major music labels and plans for future features such as concert ticket distribution and location-based hangouts indicate strong growth potential as the platform continues to gain traction in the music industry. Action items from the meeting include releasing detailed subscription plans, launching location-based hangouts, and implementing concert ticket distribution.
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Season 13 Episode 3 Eelko Van Kooten
01/23/2025
Season 13 Episode 3 Eelko Van Kooten
In the True AF Podcast Episode 185, host Eric Fuller interviews Eelko van Kooten, founder of Collab House, a platform designed to enhance music sync and licensing rights for independent artists. The discussion begins with Eelko's extensive background in the music industry, including his experience with a record label and his goal of helping artists gain exposure through digital distribution to major platforms like Spotify. They delve into the business model of Collab House, which takes a 25% cut from paid music licenses, allowing artists to set their own pricing while employing advanced technology like Shazam for rights verification. The conversation also explores Eelko's vision for future growth, including expanding their catalog and ongoing collaborations with major labels such as Warner and Sony.
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Season 13 Episode 2 Archer
01/22/2025
Season 13 Episode 2 Archer
In the True AF Podcast Episode 184, host Eric Fuller interviews Arash Homampour, a multifaceted musician, DJ, producer, and lawyer known as 'the Archer.' The episode opens with Arash sharing his diverse background and passion for music, highlighting his latest single "Say Your Grace," which conveys a spiritual message through Afro beats. The conversation delves into his creative process, emphasizing the importance of collaboration and his unique approach to DJing—focusing on fresh, undiscovered tracks rather than mainstream hits. Arash discusses his foundations, 'There's a Light' and his new label 'Venerable,' dedicated to supporting emerging artists with grants to advance their careers. He concludes by sharing his philosophy on giving back to the community through music, encapsulated in his motto of prioritizing support over consumption. The episode highlights Arash's commitment to creativity and philanthropy in the evolving landscape of the music industry.
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Season 13 Episode 1 Andrew Kelsey & Mariesa Stevens
01/22/2025
Season 13 Episode 1 Andrew Kelsey & Mariesa Stevens
In the True AF podcast Episode 183, host Eric Fuller engages with Andrew Kelsey, founder of Liaison Artists, and Marissa Stevens, Vice President, to discuss the intricacies of their talent agency that specializes in managing electronic music artists across North and South America. The conversation covers their business model, emphasizing their role solely as a talent agency rather than promoters, and highlights the importance of artist management and event strategies, including balancing high-paying and low-paying gigs to foster long-term growth. The duo elaborates on the company's structure, with Kelsey focusing on business operations and Stevens managing internal staffing, and they provide insights into current industry trends, including the rising popularity of electronic music through various platforms. They also outline future plans for growth and logistical operations from their offices in Brooklyn and San Francisco, underscoring their commitment to artist development and quality service in a rapidly evolving market.
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Season 12 Episode 15 Superplastic
01/22/2025
Season 12 Episode 15 Superplastic
In the True AF podcast's Episode 182, host Eric Fuller engages with Zach Sugarman and Jennifer Van Dyke from Superplastic, a cutting-edge animated IP company known for its high-end collectible toys and a vibrant fan base of 22 million. The discussion spans the introduction of their unique characters, Janky and Gugimon, and their recent venture, the Dopamine Institute for Pleasure Research in Las Vegas, which offers an immersive retail experience. They outline Superplastic's business model, highlighting its successful plans for expansion, including potential YouTube content and character development through proprietary AI tools. The podcast also delves into their edgy marketing strategies, collaborations with notable musicians, and a diverse social media presence, all aimed at captivating a 14+ audience while exploring innovative monetization avenues. Action items include producing longer YouTube episodes and investigating synthetic celebrity musicians to further enhance their brand.
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Season 12 Episode 14 Emo Nite
01/22/2025
Season 12 Episode 14 Emo Nite
In this episode of the True AF podcast, the founders of Emo Nite, Morgan Freed and TJ Petraka, share the origins and evolution of their brand, starting from small events with a laptop and Blink 182 songs to hosting large-scale festivals across the country. They discuss how Emo Nite has grown to incorporate both classic and contemporary emo music while recently branching into electronic dance music through collaborations, including working with Insomniac. The duo dives into their franchise model that has led to rapid expansion and mentions the effective partnership with Insomniac, which has provided resources while allowing for creative expression. They also reflect on the brand's evolution, share insights on their future plans including larger events like Emo Night Day festival, and acknowledge the importance of family support during the early stages of their journey.
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Season 12 Episode 13 Anyma
01/19/2025
Season 12 Episode 13 Anyma
In the latest episode of the True AF Podcast, host Anyma discusses his recent performances at Sphere in Las Vegas, highlighting how these shows concluded his Genesis narrative and showcased his innovative performance setup, which included two custom-built Dove controllers and robotic cellos. The interview covers the technical aspects of his hybrid live DJ setup, allowing for real-time manipulation of sound and choreography, and hints at the possibility of future engagements at Sphere. Anyma also reflects on his 15-year career, emphasizing his focus on artistic integrity and creative composition over commercial success while contemplating his next steps in a rapidly evolving music landscape. Key action items include exploring future Sphere shows and balancing mainstream appeal with his artistic vision.
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Season 12 Episode 12 Ivan Chavez
01/19/2025
Season 12 Episode 12 Ivan Chavez
In Episode 179 of the True AF Podcast, host Ivan Chavez discusses the exciting developments at Grupo Vidanta as the company marks its 50th anniversary. The conversation highlights the launch of Vidanta World, a new luxury destination that merges entertainment and resort experiences, including theme parks and Cirque du Soleil performances. Notably, Chavez features the celebration of the 10th anniversary of the 'Joyà' show and introduces the upcoming show 'Ludo', set to debut in October 2024, emphasizing its unique water-based performances. With multiple properties across Mexico, including Puerto Peñasco and Los Cabos, the company is dedicated to creating multigenerational appeal and promoting vertical integration within its projects. Action items from the meeting include the opening of 'Ludo' and progress updates on various developments, ensuring a forward-thinking vision for the future of leisure and hospitality at Vidanta.
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Season 12 Episode 11 Daniel Lamarre
01/13/2025
Season 12 Episode 11 Daniel Lamarre
In Episode 178 of the True AF Podcast, host Daniel Lamarre, Executive Vice Chairman of Cirque du Soleil, discusses the organization's journey from traditional tent performances to innovative theater experiences, including the unique Hoya show in Riviera Maya, Mexico. The conversation highlights an upcoming ambitious project in Nuevo Vallarta featuring a round aquarium that will surround the audience, marking a new collaboration with Vidanta to create a nature-themed park. Lamarre emphasizes the importance of trust in business partnerships and outlines Cirque du Soleil's recovery strategy post-COVID, including plans for more resident shows worldwide and potential multimedia expansions, such as streaming opportunities, referencing a successful documentary on Amazon. Through these insights, he conveys Cirque du Soleil's ongoing commitment to creativity and adaptation in the entertainment industry.
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Season 12 Episode 10 Hugel
12/20/2024
Season 12 Episode 10 Hugel
In the latest episode of the True AF podcast, host Eric Fuller interviews Hugel, a prominent DJ from Marseille, France, who has recently made waves in the music scene, especially during Art Basel week in Miami. The conversation covers Hugel's musical journey, which began at a young age and evolved into a full-time career after discovering house music at 16. Now based in Lisbon and a frequent performer in Miami, Hugel reflects on his popularity and impressive fan engagement, noting recent collaborations with renowned artists like Diplo and David Guetta. He discusses his recent hits, plans for an anticipated album by the end of 2025, and aspirations for a large-scale world tour with visually captivating performances. The episode concludes with action items for Hugel and his team, focusing on the release of new music and enhancing his live shows.
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Season 12 Episode 9 Michael Canitrot
12/17/2024
Season 12 Episode 9 Michael Canitrot
In Episode 176 of the True AF Podcast, Michael Canitrot discusses his recent performance at Notre Dame's reopening ceremony, highlighting the integration of electronic music with heritage elements during his Monumental Tour. The episode covers his unique performance, which featured digital mapping and orchestral sounds, and reflects on successful past shows, including events at iconic locations like the Eiffel Tower and Basilica del Pilar, attracting international audiences. Canitrot shares insights into his music style, typically at 124-125 BPM, and reveals exciting upcoming plans, including a New Year's Eve show in Madrid, summer tour dates in France, and efforts to enhance fan engagement through merchandising and documentaries about his project. Action items outlined include preparations for the Madrid show and future announcements for tour dates.
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Season 12 Episode 8 - Lilly Palmer
12/15/2024
Season 12 Episode 8 - Lilly Palmer
In the latest episode of the True AF podcast, Episode 175 featuring Lilly Palmer, the discussion revolves around her vibrant experiences as a DJ, particularly highlighting her performance at the Penn State Washington football game attended by around 110,000 fans. Lilly emphasizes the importance of adaptability in her role, relishing the different dynamics of playing in small clubs versus large festivals, while also nurturing an interactive connection with her audience to maintain high energy. She shares her demanding touring schedule, predominantly focused on European festivals in summer and North American tours in winter, alongside her ongoing music production efforts on platforms like Spotify. Looking ahead, Lilly expresses ambitions to further her career and explore behind-the-scenes roles in the music industry to support fellow DJs.
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Season 12 Episode 7 - RME
10/15/2024
Season 12 Episode 7 - RME
In the True AF podcast Episode 173, hosts Kelly Gray and Andrew Parsons from Real Music Events delve into their work in Austin's evolving music scene, detailing the development of the Concourse Project—a versatile 15-acre venue designed for concerts and events. They discuss challenges in artist booking due to rising fees, while emphasizing a commitment to preserving an intimate concert experience amid growing attendance for events like the Seismic Dance Event. The conversation also touches on future plans, including potential land expansion for larger festivals, continuous upgrades at the Concourse Project, and the complexities of attracting international talent. Throughout the podcast, they reflect on their 15-year journey in the industry and their collaborative partnership as a married couple. Action items from the meeting include enhancing production equipment, exploring opportunities for special events, and seeking bigger acts for larger shows.
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Season 12 Episode 6 - Derek Carr
10/14/2024
Season 12 Episode 6 - Derek Carr
In Episode 172 of the True AF podcast, host Eric Fuller interviews Dexter Carr, a prominent dance instructor and choreographer, known for his work with celebrities like Nicki Minaj and his new reality show, "Playground," streaming on Hulu. Dexter provides insights into Playground LA, a Melrose-based dance studio that offers an inclusive environment and has maintained a sold-out weekly class for six years. He also discusses the upcoming Chaos Convention Tour, which features weekend dance competitions and attracts up to 1,000 participants. Additionally, Dexter shares details about his online dance platform, Outlet, created during the pandemic, which currently has 557 subscribers and offers affordable tutorials. With aspirations to choreograph a Broadway show, Dexter highlights his experience collaborating with Lin Manuel Miranda on various workshops. Action items include maintaining his dance classes, organizing the summer tour, and promoting "Playground" to boost its renewal prospects.
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Season 12 Episode 5 - Melissa Etheridge
10/14/2024
Season 12 Episode 5 - Melissa Etheridge
In Episode 171 of the True AF Podcast, host Eric Fuller interviews acclaimed musician Melissa Etheridge, who shares insights into her dynamic career, including memorable performances at events like Stagecoach and her challenges in transitioning her life story into a Broadway show. The conversation delves into the evolving music industry, emphasizing the significance of live performances amid changing consumption habits. Etheridge opens up about the profound personal loss of her son to opioid addiction and discusses her foundation's initiatives to research alternative treatments and destigmatize addiction. She advocates for community support and the importance of open dialogues around loss, while also encouraging self-care for those helping others through similar struggles. The episode concludes with action items focused on continuing her foundation's mission and maintaining contact for potential future collaborations.
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Season 12 Episode 4 - Saint Blonde
10/12/2024
Season 12 Episode 4 - Saint Blonde
In the True AF podcast Episode 170, host Eric Fuller interviews Hunter Fitch, the lead singer of the band Saint Blonde, which recently signed an album deal with Pale Cord after seven years of independence. The conversation covers the band's unique musical style, characterized by sarcastic and cynical undertones paired with a beachy sound, as well as their collaborative songwriting process. Saint Blonde's approach to marketing emphasizes organic growth and authenticity, focusing on building a dedicated fanbase without relying on viral trends. The band, based in Denton, Texas, is navigating the early stages of their journey with label support while balancing their musical aspirations with day jobs. Ultimately, they aim to connect meaningfully with their audience through their art, prioritizing passion over commercial success in an unpredictable industry.
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Season 12 Episode 3 - Almost Monday
10/11/2024
Season 12 Episode 3 - Almost Monday
In the True AF podcast Episode 169, the band Almost Monday shares insights about their current European tour, where they are opening for The Driver Era, and celebrate the release of their debut album 'Dive.' The interview highlights their positive experiences performing for more engaged audiences in Europe compared to the US, and emphasizes their appreciation for exploring various cities, particularly enjoying the UK’s communal pub culture. The band discusses the favorable reception of their singles, their commitment to ongoing music creation, and upcoming performances, including a notable show at Apollo in London and aspirations for future US dates, solidifying their goal of building a headline fan base.
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Season 12 Episode 2 - Cedrick Gervais & Nile Rodgers
10/10/2024
Season 12 Episode 2 - Cedrick Gervais & Nile Rodgers
In the latest episode of the True AF podcast, host Eric Fuller engages with renowned musicians Cedric Gervais and Nile Rodgers to discuss their collaboration on a modern remake of the classic song "We Are Family." They explore the healing message behind music, especially in the context of current global challenges, and how they aim to infuse joy through their work. The conversation delves into the production process, where Cedric describes how he restructured the track to enhance its energy for dance floors, emphasizing the importance of live performance testing. Additionally, they highlight the impact of the EDM scene in promoting love and unity at festivals, with Niall sharing his insights from his early experiences. As they prepare for the song's release, Cedric is actively reaching out to DJs for promotion, with plans for future collaborations and performances on the horizon. The episode encapsulates a vibrant discussion on music's role in connecting with audiences during uncertain times.
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Season 12 Episode 1 - Rufus Du Sol
10/09/2024
Season 12 Episode 1 - Rufus Du Sol
In Episode 166 of the True AF podcast, the band Rufus Du Sol shares insights into their forthcoming performance at the Portola Festival in California and discusses their recently completed album, "Inhale Exhale," which features 15 tracks blending light, fun moments with deeper, introspective themes. The interview highlights the band’s approach to live shows versus DJ sets, emphasizing the emotional connections they cultivate with fans through their music. Rufus Du Sol outlines their planned tour to promote the new album over the next couple of years and reflects on the importance of authenticity and their creative process as they prepare for the festival.
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Season 11 Episode 15 - Yoasobi
09/29/2024
Season 11 Episode 15 - Yoasobi
In the latest episode of the True AF podcast, host Eric Fuller interviews the Japanese band Yoasobi, who have gained fame for their innovative concept of transforming novels into music.
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Season 11 Episode 14 - Alan Walker
09/25/2024
Season 11 Episode 14 - Alan Walker
In the latest episode of the True AF podcast, host Eric Fuller interviews renowned DJ and music producer Alan Walker, who shares insights about his prolific career and exciting tour plans. Beginning with his background, Alan recounts how he launched his music career in 2011 with the viral hit "Faded" and reflects on his global experiences touring over the past eight years, including a recently sold-out China tour.
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Season 11 Episode 13 - Brothers Osbourne
09/12/2024
Season 11 Episode 13 - Brothers Osbourne
In the latest episode of the True AF podcast, host John Osborne from Brothers Osborne discusses the upcoming Red Bull Jukebox event happening in Nashville on October 2, where attendees will vote on songs for the performing artists from their own catalogs, creating a unique and participatory format. He shares insights on the deep emotional connection music has with memory, likening its impact to that of smells, and expresses hopes for surprising song selections during the event. The podcast also includes updates on the Brothers Osborne's current tour, their upcoming engagements in the UK, and the importance of audience energy in live performances. John plans to explore incorporating unexpected elements into their setlist and is considering the teleprompter’s role for the event, including a potential abridged version of "Free Bird."
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Season 11 Episode 12 - Tank and the Bangas
09/12/2024
Season 11 Episode 12 - Tank and the Bangas
In the latest episode of the True AF podcast, host Eric Fuller interviews Tank from the band Tank and the Bangas, where she shares exciting updates about her new project, 'The Mind,' launching August 30 as part of a trilogy along with 'The Heart' and 'The Soul.' Tank details her forthcoming tour, 'The Flow of Things,' with Jameela Woods, highlighting its intimate venue settings and emphasizing the significance of both her band lineup and the visual aspect of performances. Additionally, she discusses her unique, theatrical performance style, shaped by her background in poetry slams and influenced by Disney, as well as her commitment to maintaining a personal life amidst her career. As she prepares for arena performances and the album release, Tank expresses gratitude for her dedicated fanbase and eagerness for audience engagement during the tour. Action items include finalizing the tour band lineup and preparing for the album's vinyl release.
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Season 11 Episode 11- Dave Wakeman
09/12/2024
Season 11 Episode 11- Dave Wakeman
The Industry Analysis and Discussion podcast delves into the shifting dynamics of the ticketing industry post-COVID. Key topics include changes in consumer behavior, notably a trend towards last-minute purchases driven by inflation, and the challenges of an oversupplied market, exemplified by contrasts like Taylor Swift's record-breaking billion-dollar tour alongside other artists struggling for financial sustainability. The conversation touches on the increasing importance of innovative venue strategies and the complexity of distributing less desirable tickets. Legislative efforts to regulate pricing and the push for sustainable business models are also explored. The discussion anticipates a market reset, where pricing may drop as consumers become more selective. Collaboration across the ticketing ecosystem and adapting to the preferences of younger, more tech-savvy audiences are predicted as essential to future success. The session emphasizes building stronger fan engagement and fostering long-term relationships to ensure a more resilient and consumer-focused industry.
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Season 11 Episode 10 - Easol
09/09/2024
Season 11 Episode 10 - Easol
Easol has recently partnered with several prominent US creators, including Splash House & Goldenvoice Present Desert Air, which returns this November. They plan to open an office in LA in 2025. “The Easol platform offers us greater flexibility for selling our experience, and with more control over our fees, customer journey and data we now have new opportunities to grow our revenue. I’m excited to be partnering with the team at Easol to make this a great return of our Desert Air festival.”
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Season 11 Episode 8 - Ben Ferguson
09/03/2024
Season 11 Episode 8 - Ben Ferguson
Soundscape VR was born from a unique vision as grassroots as can be. On a warm spring weekend back in 2017, thousands gathered at Lakes of Fire (a regional burner event) for a party showcasing local art and music. It was here that Soundscape VR was created as a gift for attendees, kicking off a chain reaction where SVR grew with enthusiasm by word of mouth, quickly evolving as the most advanced and immersive virtual music experience in the world. Making appearances at festivals and events wherever people gathered to celebrate the incredible power of music and visual arts, Soundscape’s reputation grew by making history again and again with their continual debut of previously unimagined musical technologies. The software was made available free to use at home so that all music enthusiasts from around the globe could create, dance, explore, play, and enjoy music together in a virtual space; enabling anyone to have a mind-bending audiovisual experience from the comfort and convenience of their own home.
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Season 11 Episode 7 - Sofi Tukker
09/03/2024
Season 11 Episode 7 - Sofi Tukker
Originally meeting as students at Brown University, Tucker and Sophie didn’t cross paths until their senior year. Sophie had just returned from living abroad in Rio and was performing her original bossa-nova inspired songs in a jazz trio. Tucker, who had taken up DJing after being forced out of D1 basketball due to illness, convinced Sophie to take a leap of faith and move to New York with him to form a band instead of moving back to Rio after graduation. They are best friends and collaborators who share a home in Williamsburg, Brooklyn.
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