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Episode #1: Chris Orzechowski - Why Mastering DTC Marketing Matters For Meat Producers
11/18/2024
Episode #1: Chris Orzechowski - Why Mastering DTC Marketing Matters For Meat Producers
In this episode of the Farm Rebel Podcast, Cam welcomes Chris Orzechowski, a thought leader in marketing and e-commerce, with a deep connection to the meat industry. Chris is an author, newsletter publisher, and creator of business automation resources aimed at ranchers and producers. The conversation delves into the transformative power of effective marketing strategies, emphasizing the importance of storytelling, consumer engagement, and premium pricing. Chris shares insights on automation techniques, daily social media content creation, and how to overcome fears associated with advertising investment. Additionally, he discusses the cultural significance of beef in America and his dedication to supporting the rancher community. Cam and Chris highlight actionable strategies to enhance visibility, sustain business growth, and ultimately create a thriving market for superior meat products.
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