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Nick Carter & the rise of Market Wagon
10/11/2024
Nick Carter & the rise of Market Wagon
An "online farmers market" that connects consumers & farmers within a shoppable platform is a business model many have attempted, but few have accomplished. Nick Carter and the team at Market Wagon are one of the few! They've hit the INC 5000 list twice during their quick expansion to serve 30+ markets across the Midwest & East Coast. Marketing, tech, and logistics are typically the most difficult parts of the supply chain for farmers to solve, and this is where Market Wagon shines. Nick is a friend, and this industry needs more innovative people like him. That's why we invited him on the show to share his fascinating journey from farm kid, to serial farm-to-fork entrepreneur. If you're serious about growing your direct marketing business, I'm confident you'll benefit from this episode. Today, Nick has transitioned from CEO to the board of Market Wagon and is now the managing partner of 9Strong Holdings, which is buying businesses in the meat-to-consumer ecosystem. It's an inspiring concept and in the episode, you'll hear Nick share about the portfolio that currently includes a raw meat pet brand, a processing facility, and a cold fulfillment center in Indianapolis. This all made for a 90-minute episode that's worth listening to twice.
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