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Brandon Hall: Scaling Accounting Firms: Leadership, Sales, and Accountability That Actually Work
01/22/2026
Brandon Hall: Scaling Accounting Firms: Leadership, Sales, and Accountability That Actually Work
Show Summary: In this GMAP episode, Brandon Hall joins the conversation to break down what actually holds accounting firms back from meaningful scale—and why technology alone isn’t the answer. Drawing from his experience as a CPA, firm founder, and real estate investor, Brandon explains why most firms don’t have an operations problem—they have a sales and leadership problem. He challenges the idea that sales should be “balanced” with operations, arguing instead that healthy firms intentionally let sales outpace operations to force growth, systems, and accountability. The discussion dives into why firms stuck at the $1M mark struggle to reach $10M, highlighting the real blockers: weak accountability, the absence of a true leadership team, and outdated governance models that reward mediocrity over ownership. Brandon also addresses the role of AI, making it clear that while technology can enhance efficiency, it won’t replace accountants who lead, think critically, and guide clients strategically. This episode is a must-listen for firm owners who want to scale with intention, build strong leadership structures, and move beyond survival-mode growth into long-term, sustainable success. LinkedIn: Facebook: Twitter: Corporate Partner:Kick - is here! More Education. More Functionality. More Profit!
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