Hack Your Own PR
Learning how to DIY your PR is the growth hack every small business owner needs - this podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations. So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news. If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram. https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/
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How to pitch to Instyle with Justine Cullen | Ep 101
02/19/2025
How to pitch to Instyle with Justine Cullen | Ep 101
Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has built a stellar career, starting at teen magazines and rising to lead iconic titles like ELLE and InStyle. In this episode, Justine shares her insider knowledge on: The evolving media landscape and the role of magazine covers in driving meaningful conversations. How to pitch successfully to InStyle and other top publications, including tips on building relationships, embracing affiliate partnerships, and crafting original content that resonates. The challenges of covering social issues while maintaining editorial integrity in a fast-changing industry. Whether you’re a publicist, small business owner jumping into a little DIY PR, or someone eager to elevate your personal brand, this conversation is packed with actionable advice. Key Takeaways: Relationships are key. Personal connections and tailored story ideas are far more effective than generic press releases. Affiliate partnerships matter. Many publications now favour pitches that include an affiliate component. Originality wins. High-quality, fresh content that aligns with a publication’s mission is essential to stand out. What to Avoid: Generic, impersonal press releases—they’re unlikely to get noticed. Overlooking affiliate partnerships when pitching products. Submitting repetitive or unoriginal content—fresh insights are a must. If you’re ready to learn how to pitch like a pro and get published in top-tier publications, tune in to this episode with the incredible Justine Cullen. Find Odette Barry online: Find Justine online:
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The power of purpose-driven storytelling with Marie Claire’s Editor, Georgie Abay | Ep 100
07/15/2024
The power of purpose-driven storytelling with Marie Claire’s Editor, Georgie Abay | Ep 100
Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you’ll find at the helm of a glossy mag - and she’s back for interview number 2 on Hack Your Own PR - after her first interview several years ago, in her role as the editor and founder of Grace Tales. In September last year, Georgie took on the prestigious role leading the vision and team as editor of Marie Claire. As you’ll hear in this episode, she’s keen to use her platform to campaign for better outcomes around gendered violence, neuro inclusivity and inspire the next generation of change makers. Speaking of change makers, Georgie touches on the Marie Claire woman of the year awards, which are an incredible celebration of women doing incredible things in our community. If you’re a woman championing social issues, driving change in your industry or who is looked towards as a pioneer or leader, this episode is for you. Find Odette Barry online: Find Georgie Abay online:
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How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99
06/26/2024
How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99
Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class. Today we're joined by Steve Hui, also known as "The Points Whisperer" and founder of iflyflat.com.au. Over 12 years ago, Steve cracked the code to unlock how to fly business and first class on the cheap. I invited Steve to the podcast because I have seen his name everywhere. From ARF, news.com.au, Sky News, The Project, you name it - he’s been featured there. With over 40k followers on Linkedin, and a hungry audience of travellers looking to stretch out their leggies, I’m not surprised that he’s so well loved by media. Now, Steve is a bit of the dream when it comes to PR - this guy has never ever pitched a media story or paid for a publicist. Instead journalists and producers are often chasing him for comment. Why? Because he’s always providing tips and hacks to help other folks fly flat at a fraction of the price - his website suggests for us business owners - you could be flying 2x per year business class…so why wouldn’t you check him out. In our discussion, Steve shares unconventional marketing tactics that are perfect for startups, how he’s navigated the media and halo effect for the iflyflat brand. Find Steve online: Find Odette Barry online:
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How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98
06/19/2024
How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98
I think you’re going to enjoy this episode if you’re a beauty or lifestyle brand. Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter gloss etc. With over 30 years of combined experience in journalism and media, Sarah and Sherrine have seen it all when it comes to PR pitches. Sarah Tarca is a former magazine editor (Marie Claire, Girlfriend, Cosmopolitan), beauty journalist and Sherine Youssef is a beauty editor, who has worked across Madison, Stellar, marie claire, Gritty Pretty and Badlands Journal over the past almost two decades. Both of these two a big fans of Sunscreen - and you should be too, but they’re also fans of a headline. You’ll learn that achieving a 60% open rate on their newsletter has come with a fair amount of sister and friend advice, but a fair bit of brain sweat. In today's episode, they share their insider knowledge on what makes for a standout beauty story, discuss the dos and don'ts of pitching experts and the importance of tailored outreach. Whether you're a beauty brand, healthcare company, or influencer, you'll walk away with practical tips you can start using immediately to get your message in front of the right audiences. Find Odette Barry online: Find Sarah Tarca online: Find Sherine Youssef online: Find gloss etc online:
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How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97
06/12/2024
How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97
Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review. Euan began his career in journalism accidentally after finishing an internship in Cambodia. He landed his first journalism job at Southeast Asia Globe before moving to Australia where he now very happily writing for The Financial Review. In this episode, Euan shared how he generates story ideas through one-on-one conversations with industry sources, the challenges of balancing idea generation with writing and insights into how much weight he applies to performance data and how that informs his storytelling. Euan gave us a glimpse into the market trends and topics he explores, from the influence of Gen Z workers to the future of hybrid work. He also offered plenty of advice to improve our pitches, either as an expert or case study…and the importance of building a relationship. If you’re keen to learn exactly how to tap into the AFR’s 3.5 million audience, you’ll want to tune in. Find Euan Black online: Find Odette Barry online:
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How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96
05/22/2024
How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96
Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women’s lifestyle media space, when she visited Australia on a ‘quick working holiday’ and found the perfect job at Mamamia, she’s never left! Polly walks us through the contrasting stories you’ll find on the home page of Mamamia, from the latest celebrity drama to hard-hitting, gritty contributor pieces from survivors of domestic violence - there isn’t anything like Mamamia in the Australian media landscape. We hear about what it means for content to “walk in her shoes” and how you can strategically hook your contributor pieces to a timely news event or trending conversation. She explains what she’s looking for in a contributor pitch, and most importantly…the question that’s on everybody’s lips: how to ace your pitch subject line to get the attention of her and her team, giving us tangible examples of what that looks like. Gold! If you have a vulnerable story to share, a trending hot take, or you’re an expert who has something important to say, stick around - this episode is for you. Find Polly Taylor online: Find Odette Barry online:
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How to ignite change and amplify social issues by pitching to the media | Ep 95
05/12/2024
How to ignite change and amplify social issues by pitching to the media | Ep 95
Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age. With over 40 years of experience writing about social affairs, Wendy is one of the true advocates, who in particular, has chosen to use her position of privilege to amplify and influence the mainstream media narrative about issues that truly matter. In a time when mainstream media is copping heat left right and centre for its misrepresentation and downright misbehaviour, Wendy occupies a corner of the media where she has the time to thoroughly and thoughtfully interrogate heartbreaking and sensitive issues that matter, but also, very delicately work with stories and spokespeople that require careful thought, unwavering honesty, support through the process of shining light on very personal circumstances. In this episode, Wendy shares her approach, from running 10+ stories concurrently in her mind, the power of brave, courageous and outspoken spokespeople, the importance of humanising tough stories with lived experience, and her ridiculously patient approach to receiving and supporting young PRs in the industry. From the ‘why do you need to know this right now’, to the power of 3, and tips on how to lighten Wendy’s load with deep backgrounding of the industry, Wendy generously shares how change makers and social warriors fighting for a more just world can get on her highly coveted pages. Get in touch with Wendy Tuohy Find Odette Barry online:
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How to get your brand featured in Forbes Australia’s News and Life section | Ep 94
05/01/2024
How to get your brand featured in Forbes Australia’s News and Life section | Ep 94
Sam Hussey is the head of news and lifestyle at Forbes Australia, having previously been the Channel Seven editor in chief for the 7news.com.au publishing a cheeky 120 news pieces daily. The change of pace to business, entrepreneurism and luxury lifestyle is a welcome one, as Sam discusses, as he’s tackling a slower, deeper style of journalism, that allows him and the team to interrogate issues in the business ecosystem with more time - and perhaps a little more finesse. With new content series coming out on video, a new membership for women, and a deeper focus on the female-led startup ecosystem, Sam walks us through what the Forbes readership get excited about, and how to win a pitch with him. If you’re a startup innovating and changing the way things are done, or a thought leader with incredible industry insights to share, this episode will help you understand how to score a feature or contributor seat at the Forbes Australia table. Find Samuel Hussey online: Find Odette Barry online
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How to tap into the highly engaged audience of Women’s Agenda with Editor-in-chief, Tarla Lambert | Ep 93
04/24/2024
How to tap into the highly engaged audience of Women’s Agenda with Editor-in-chief, Tarla Lambert | Ep 93
This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women’s Agenda. Alongside her business partner, Angela Priestley, Tarla has cultivated a wholly independent, women-owned, and operated media empire that engages over a million Australian women each month. Tarla shares insights into Women’s Agenda’s demographic and focus, catering to professional women aged 25 to 45, including 30% small business owners, with a recent emphasis on entrepreneurship and leadership stories. Tarla speaks on the importance of understanding what Women’s Agenda covers (you can skip your lifestyle and beauty pitches) as she delves into the publication’s content pillars, spanning foreign politics, business, tech, science, health, and sport, with a notable commitment to highlighting issues like domestic violence. We discuss the evolving landscape of media, the impacts of Meta restrictions on news consumption, and the importance of supporting independent news sources. You’ll get actionable steps to pitch successfully to Women’s Agenda and how offering yourself as a contributor and a feature differs. Hint: it’s all about relevance, human-led stories, steering clear of spray-and-pray tactics, and aligning with their audience’s interests. So, if you’re ready to take your media game to the next level and uncover how to tap into the highly engaged audience of Women’s Agenda, you’ll want to tune in. Find Odette Barry online Find Tarla Lambert online
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How Kic’s PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92
04/03/2024
How Kic’s PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92
Meet Nicole Maycroft, the PR & Communications Manager at Kic. Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely trends and expert commentary, and how to create leverageable collaborations and events. We get to hear the behind-the-scenes strategy for Kic’s latest ‘feel good’ January campaign which saw a 100% increase in year-on-year sales, and how the Kic team was able to rise above the ‘new year, new me’ toxic messaging that the health and wellness industry communicates. Nicole tells about the importance of working with brands and publications that share a like-minded audience who align with your mission and why you should always follow up your initial pitch with a new story angle - it might just be the one that lands you top-tier coverage! Stick around to learn how this iconic brand has successfully landed thousands of media mentions and prestigious partnerships and how you can adopt elements of Kic’s PR strategy in your own business.
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Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91
02/25/2024
Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91
This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories. Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and empowering women and their birth support teams and has grown to become a million-dollar birth and pregnancy educational ecosystem. In late 2022, I had the pleasure of working closely with Sophie to build her presence leveraging the ecosystem of influence to build visibility, a potent network of industry allies and partners, and launch her book, The Complete Australian Guide to Pregnancy. We break down the key steps involved in Sophie’s journey, and some of the challenges she had to overcome to keep showing up as a voice of change in her industry. This episode gives you an insight into the steps to build authority and how Sophie has relentlessly committed to offering her expertise, applied storytelling to advocate for a reduction in birth trauma and reaped the benefits of rattling the cage. After 7 years hosting the podcast and 6 months PR campaign run by the Odette & Co team, Sophie was selected as one of 52 newsmakers in the Good Weekend, as chosen by The Sydney Morning Herald and The Age staff. If you’re keen to understand what it takes to build credibility and want to be a driving force of change in your industry, you’ll want to tune in. If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at Find Sophie Walker Online Find Odette Barry Online
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Big Ideas Miniseries | How to get your big ideas in The CEO Magazine and reach 13+ million C-suite decision makers and founders | Ep 90
02/13/2024
Big Ideas Miniseries | How to get your big ideas in The CEO Magazine and reach 13+ million C-suite decision makers and founders | Ep 90
In this episode of the Big Ideas Miniseries we’re putting our big ideas to work! Today I chatted with Jodie Darlington, Global Content Director at The CEO Magazine. Jodie gives you the exact blueprint for how to write and submit your opinion editorial pieces through CEO Magazine’s newly launched contributor portal. Jodie walks through how to pitch yourself for expert commentary and why you must provide value beyond your industry to address global concerns. Stick around if you want insights on how to get the editors of CEO Magazine to read beyond the first paragraph of your story, how to create ‘clickability’ and the importance of storytelling to sell your ideas. If you’re breaking new ground, have big ideas that need to be shared with senior leaders, CEOs and those that aspire to leadership - this episode is going to be a goodie for you. Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at You can check out The CEO Magazine’s contributor portal here: Find Odette Barry Online Find Jodie Darlington Online
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Big Ideas Miniseries | Decoding the blueprint of expert commentary and opinion editorial to get your cause in the spotlight | Ep 89
02/01/2024
Big Ideas Miniseries | Decoding the blueprint of expert commentary and opinion editorial to get your cause in the spotlight | Ep 89
The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight. Side note: Don’t get caught up in the industry lingo, I make sure I strip things back to basics to teach you what expert commentary and opinion editorial is and how they differ. I walk you through a concept I like to call the clout and credibility ladder. We'll begin by exploring what it looks like when you're first pitching your expertise to creating viral thought leadership content that snowballs and gains momentum. This episode is filled with a treasure trove of real-life case studies featuring founders who have become household names by adopting the strategy I’m about to teach you; creating content that educates your audience, ignites conversation and positions your brand as an authority or pioneer in its field. Also expect a lil’ shake up, as I respectfully ask you to get the fuck out of your out own way to make all of this happen. If you want to see change happen, if you want to build visibility. This is the episode for you. Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at Mark your calendar for the 13th of February and join the free Big Ideas on Big Stages masterclass. Secure your spot at Find Odette Barry Online
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Big Ideas Miniseries | The five step process to get your idea from basic b%$ch to media ready | Ep 88
01/25/2024
Big Ideas Miniseries | The five step process to get your idea from basic b%$ch to media ready | Ep 88
In this episode I walk you through exactly how to get your big ideas media ready. I give you my own 5 step process as a publicist and PR mentor to stretch your big idea. I don’t want to oversell it but I genuinely believe our stories can change the world. But if no one knows about them, we can’t create impact. Often, we wake up in the middle of the night and jot down an idea. When we attempt to elaborate on it the next day, we realise that it's a hot take, a perspective that many others already agree with and have already vocalised. In this episode you’ll learn to observe the media landscape with a critical lens, how to refine and disqualify your ideas so you’re not pitching a basic b!tch concept and what the substantiation process looks like when you get to the pointy end of validating your idea. It’s not an overnight process, but one piece of really deep thought leadership research will give you rich content to lean on at every touch point, from your initial pitch to presentations, media interviews and inclusions within your book. If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at Find Odette Barry Online
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Big Ideas Miniseries | The trick that industry leaders don’t want you to know | Ep 87
01/22/2024
Big Ideas Miniseries | The trick that industry leaders don’t want you to know | Ep 87
Introducing my new miniseries, the Big Ideas Podcast, where I walk through exactly how to get your big idea seen, heard and acted upon. I think we can all agree that the current state of play, of systems, waste, climate inaction is not good enough. We’re in a dire state of crisis upon crisis. We need to dramatically change the way we operate in business and the way we care for one another, we need innovation AND simplification, we need fierce clarity and gentle compassion. We are ready for a new generation of leadership and business. We need the ideas, innovation and experience of a diverse range of impact-makers, original thinkers and honest experts. We need to hear from those who drive change. Transform communities. Awaken the world. The status quo is no longer good enough. This podcast miniseries is designed to support you to build out your arsenal of big ideas. To build the confidence to present these ideas on big stages, in news media and pitch your ideas to publishers. In this first episode, I uncover what’s happening in the media landscape and why thought leadership PR is key to shifting the dial for your brand. We establish the groundwork to shift your big idea from your notes app, Google Document or journal into a 30-second bit, a 5-minute pitch and a 45-minute keynote. You’ll walk away with a greater knowledge of what is a ‘big idea’ and the trending topics for 2024 and we touch on the importance of not being a basic bitch with your ideas and the essential do’s and don’ts of releasing your big ideas into the wild. If you’re a little fed up with the state of play and have ideas about how we can make a more just and equal society, these bite-sized episodes will equip you with the motivation and inspiration to make 2024 your year to genuinely and confidently make an impact, leaving a legacy for a more positive future. If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at . Find Odette Barry Online
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Singapore Series | Behind the scenes with Grace Ma on how to excel at Restaurant PR | Ep 86
11/09/2023
Singapore Series | Behind the scenes with Grace Ma on how to excel at Restaurant PR | Ep 86
In this episode, we speak to renowned Singapore-based Food and Lifestyle Contributor Grace Ma on Restaurant PR and deep dive into what it takes to stand out in the busy world of F&B, how to put on a food tasting for media, what great storytelling looks like in restaurant PR as well as covering topics such as if it’s important to showcase the chef! Grace has over 16 years of experience in food journalism and has written about a plethora of chefs and restaurants — from one-man-show hawkers to critically acclaimed Michelin-starred chefs and everything in between. Grace regularly contributes to CNA, Straits Times, Travel & Leisure SEA, and Tatler Dining. Find Grace online Find Lynda online
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The power of PR to convert sales and investment with Great Wrap’s head of PR and Communications | Ep 85
11/07/2023
The power of PR to convert sales and investment with Great Wrap’s head of PR and Communications | Ep 85
Madieson is the head of PR and Communications at Great Wrap. I nerded out with Madieson, as PR’s do when they get together, to understand the inner workings of how Great Wrap has gained memorable media attention since the very beginning of their business journey. In this episode, Madieson walks us through Great Wrap’s humble beginnings, where founders Jordy and Julia were packing orders in their living room after getting their first Broadsheet feature. They've since outgrown their first production facilities and even secured some major series A investments. We dive deep into what has really worked in the Great Wraps PR strategy, why PR has been the cornerstone of the brands marketing efforts and how Madieson has utilised the power of micro-influencers in the sustainability industry to boost their brand visibility. If you’re a founder in the early stages of business and are looking for cost effective ways to get your brand in front of an audience that will convert into dollarydoos, this chat’s for you. Find Madieson online: Find Odette Barry online
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How to pitch and win a feature in Daily Mail’s FEMAIL pages | Ep 84
10/27/2023
How to pitch and win a feature in Daily Mail’s FEMAIL pages | Ep 84
Laura House is the FEMAIL Editor at Daily Mail, where she has been very happily employed for almost 7 years. As someone who is deeply fascinated by the inner workings of small businesses and how they have risen to viral success, FEMAIL is one of the very best places for emerging brands to win headlines. If you’re willing to open up, be a lil vulnerable, and if you’re bluddy well prepared, then talking to Laura or one of the FEMAIL team could just be that rocketfuel that your business needs to get in front of millions of readers. Laura shares exactly what her and the team are looking for from travel, lifestyle, beauty roadtests, where to shop, eat, and those human interest stories. Find Laura House online: Address for product mailouts: Daily Mail Australia Level 12 207 Kent Street, Barangaroo NSW, 2000 Find Odette Barry online:
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How to leverage B Corp and social values for PR with Luke Dean-Weymark of Compass Studio | Ep 83
10/18/2023
How to leverage B Corp and social values for PR with Luke Dean-Weymark of Compass Studio | Ep 83
Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients. Luke walks us through the inner workings of running his PR and digital marketing agency which is determined to amplify the impact of world-bettering brands. Luke talks about what the ‘forensic’ process of getting B-Corp certified and how the experience could improve to be more inclusive of early-stage brands. We nerd out on the art of cutting through in the media and social landscape by staying true to being a bluddy good founder and fully embracing your values in all that your brand does. This is a goodie, even if you’re not ready to go through the B-Corp certification process, I’d still encourage you to tune in and consider what your brand could be doing better for the planet and your people. Find Luke Dean-Weymark
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How to pitch to the Australian Financial Review Fashion section with Lauren Sams | Ep 82
09/20/2023
How to pitch to the Australian Financial Review Fashion section with Lauren Sams | Ep 82
Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult mags, of Cosmo and Elle, writing a snark gossip column a la Perez Hilton, through to maturing with her readers as they grew into AFR consumers, where she now writes about the business of fashion. In this episode, Lauren talks us through the moments where her readers are soaking up her stories, whether it’s the Tuesday morning news articles or the weekend read with a coffee and scrambled eggs. She shares the essential numbers she needs to see to validate a business success story, through to the jittery pre interview nerves she experiences, and her advice to founders on the other side of the interview desk. If you’re planning a media event, Lauren also shares exactly what to not do, and do, to ensure you make the most of media attending. This episode is packed to the rafters for PRs and fashion founders looking to nab a spot in some of Australia's most coveted luxury columns.
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How to pitch to My Daily Business podcast with Fiona Killackey | Ep 81
09/11/2023
How to pitch to My Daily Business podcast with Fiona Killackey | Ep 81
In this episode I chat with the very lovely Fiona Killackey award-winning author, speaker, accredited business coach and host of the popular podcast, My Daily Business. My Daily Business has almost clocked 1m downloads with around 8000 downloads each month, helping small business owners navigate the wild world of marketing, brand, content, systems and business strategy. Fiona has enjoyed a celebrated career working for some of the biggest global brands, through to some of Australia’s iconic brands. This twice-weekly podcast aims to help small business owners with everything they need to start, grow and scale sustainably their own creative small business. In this delightful episode Fiona chats through the content pillars, audience profile, and what she’s looking for in a pitch - hint: lean into the messy real human side of business. If you’re a founder looking to get in front of more founders - or if you’re looking for a bluddy lovely chinwag, you will enjoy this episode.
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How to plan events that build hype and convert to media coverage with Mary Christina | Ep 80
09/05/2023
How to plan events that build hype and convert to media coverage with Mary Christina | Ep 80
Mary Christina is the founder of experiential Events and brand experience agency, Minni. I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event that gets the internet talking. Events can be powerful ways to make a splash in the busy digital world. Paired with influencers, media invites and clever PR strategy, I think some of Mary’s events are some of the most beautiful, clever and strategic I’ve seen on the ‘gram. As someone who worked in events for 5 years for Westpac, what Mary and the Minni team care unconventionally creatively, thoughtful and truly a far cry from anything a big corporate of yesteryear would put their name to. As you’ll hear Mary talk about events can come in all shapes and sizes, and varying budgets, but they all start with a well-articulated brief. If you’re looking for creative ways to connect with new audiences and adapt to a tightening budget, or if you’re ready to spend up on a special event, Mary’s interview will no doubt spark ideas about the next step forward. Find Mary online:
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How to build your confidence on camera with Carmen Braidwood | Ep 79
08/21/2023
How to build your confidence on camera with Carmen Braidwood | Ep 79
Carmen Braidwood is a confidence on camera coach and modern media trader. After 20-odd years in commercial radio and TV, Carmen has become very well informed on what it takes to cut through and build your confidence to speak on camera. She is a regular presenter on the Nine Networks including Destination WA and she has had plenty of experience on the telly from Nine News, The Today Show, The Project and Today Tonight. These days she teaches entrepreneurs and founders how to speak more confidently online. In this episode, we jumped through some of the common pitfalls and how to build your confidence when speaking on camera. We talked about why people hate it some common mistakes and some key factors to really build your confidence. It is a nice, juicy, punchy conversation, and I think you'll get a ton of value out of it. Find Carmen Braidwood online
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How to pitch to Mark Bouris’ The Mentor podcast | Ep 78
08/07/2023
How to pitch to Mark Bouris’ The Mentor podcast | Ep 78
It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen. In this episode, Jessica Smalley talks us through what it takes to produce Mark Bouris’ podcasts Straight Talk and The Mentor. These two pods are an incredible resource for entrepreneurs as Mark digs into the wild, messy, challenging moments of business and how successful entrepreneurs have made it work. As executive producer of these top-ranking podcasts, it’s Jess’ role to delve into the back stories of incredible entrepreneurs and leaders to understand where the stories lie. In this ep Jess shares the DNA of the two podcasts, exactly how to pitch to her, and how to prepare for Mark’s unwieldy and oftentimes off-script approach to interviews. If you’re an entrepreneur or publicist who wants to get in front of 350,000 listeners each month, appearing on one of the highest-ranking Australian business podcasts, get ready to take notes, this is a goodie. Find her online Find Odette Barry online:
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How to pitch to Broadsheet with Alice Jeffery | Ep 77
07/12/2023
How to pitch to Broadsheet with Alice Jeffery | Ep 77
Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products. As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand’s tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials. Existing at the intersection of affiliate and performance content, alongside editorial features, Alice is one of the new breed of strategic journalists. She is someone who has her finger on the pulse of what her readers want and need right now, how to craft a meaningful story that is both interesting, engaging and useful, and how to create content that performs for paying customers. In this episode we chat about what makes Broadsheet tick, how it connects with 3 million odd readers each month, and exactly who to pitch what within the broader team. If you’re a fashion or lifestyle brand, or even a restaurant you’ll want to tune in to hear Alice’s expert advice on how to land in the cult-following pages of Broadsheet. Find Alice Jeffery online: Find Odette Barry online:
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How to pitch to PRIMER with Anna Saunders | Ep 76
07/10/2023
How to pitch to PRIMER with Anna Saunders | Ep 76
Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia’s first digital media social enterprise, and studio PRIMER. I will say that hand on heart, I bluddy love PRIMER and all that it stands for. PRIMER is a women’s media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye for glossy high fashion stories. The high quality stories are embedded in an ecosystem of impact (they donate 50% of profit to organisations supporting at-risk women and girls). When it comes to understanding the multifaceted, multi-interested women of today, I think PRIMER have really nailed its niche. Anna’s career spans NZ’s social affairs newsrooms, British marie claire, The Sunday Telegraph’s Stella magazine (UK) and as executive editor of marie claire Australia. I thoroughly enjoyed this interview, and even if we veered off track a lil, if you’re a smart fashion or lifestyle brand, someone with a powerful first-person narrative, or an expert with advice to share PRIMER is the ideal place to pitch your stories. Find Odette Barry online
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How to pitch to Man of Many with Nick Hall | Ep 75
06/18/2023
How to pitch to Man of Many with Nick Hall | Ep 75
Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many. With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is the reigning Mumbrella Publish Awards ‘Editor of the Year’ and B&T ‘Best of the Best - Journalist’. In this episode, Nick talks us through the DNA of this fast-scaling digital media platform that has grown enormously over the past 3 years sing he took over the EIC role. Thanks to a firm focus on searching and solving problems for their readers with a mix of style, and health advice through to tipping off their readers to the latest in pop culture, gadgets and luxury cars the platform has grown from a team of 4 to 14 with no signs of slowing down. As Nick shares in this episode, experts and thought leaders are in high demand by his team of writers spanning tech, culture, luxury lifestyle and health advice. If you’re a product or service who wants to connect with stylish men, this episode will be a gold mine. Find Nick Hall online Find Odette Barry online
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How to pitch a health story to Sydney Morning Herald with Sarah Berry | Ep 74
06/05/2023
How to pitch a health story to Sydney Morning Herald with Sarah Berry | Ep 74
Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age. Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age. In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her for one of Australia’s leading mastheads. Sarah explains what makes the health and lifestyle readers tick, where she’s looking for trends and research inspiration, how she prepares for a story, and she talks through what to expect if you’re interviewed by her. As with just about every guest on Hack Your Own PR to date, she stresses the importance of knowing who you’re pitching, and tailoring your pitch accordingly. Sarah is someone who froths on health research and data and loves chatting with experts in their field. If you’re a nerdy expert in the consumer health space, this episode is going to equip you with everything you need to know to build your reputation as an expert. Grab the ChatGPT Cheat Sheet Find Odette Barry online
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Building an unforgettable brand with Anaita Sarkar of Hero Packaging | Ep 73
05/30/2023
Building an unforgettable brand with Anaita Sarkar of Hero Packaging | Ep 73
Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She’s an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free strategies to grow your audience reach - especially, TikTok, LinkedIn and PR! If you’re not already following Anaita on TikTok and IG…you’re doing your business a disservice. Grab the ChatGPT Cheat Sheet Fina Anaita online Find Odette Barry online
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How to pitch a lifestyle story to Mamamia with Senior Content Producer Charlotte Begg | Ep 72
05/24/2023
How to pitch a lifestyle story to Mamamia with Senior Content Producer Charlotte Begg | Ep 72
Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture. She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food. With her audience front of mind, Charlotte is keen to write about the latest trends and issues that affect women each and every day. We talk all things beauty and fashion round-ups, tried and tested, what drives her analytics wild and how to nail a pitch. This a punchy and helpful episode loaded to the brim with tips. Grab the ChatGPT Cheat Sheet Find Charlie online Find Odette Barry online
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