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Episode 5, "Beer Money"
09/01/2016
Episode 5, "Beer Money"
In which we sit down with Laurel Ruma to deconstruct the underlying economics of the craft beer industry and related questions. We talk about its parallels to the tech industry, valuations of breweries and the industry, what the future holds and terroir. If you like craft beer or if you don't like craft beer, this podcast is for you. Host: Stephen O'Grady, , RedMonk Guest: Laurel Ruma, , O'Reilly Media Links: Beer in Vermont, important to the economy According to a recent report by the Vermont Brewers Association, the state’s craft beer industry has an annual economic impact of approximately $199 million and generates over 1,500 jobs. When including money stemming from craft beer tourism, that number swells to over $270 million—more than the annual economic impact of maple syrup in Vermont ($226 million-UVM Proctor Maple Research Center). Women to get their own beer; will they want it? USA Today "And many women seem to be finding flavorful beers on their own. Females are big fans of sour ales and wild ales, preferring them 75% more than men do, Nielsen found in a recent survey. Women are also 55% more likely to prefer herb/spice brews and 20% more likely to preferred blonde or golden ales, Nielsen found." Anheuser-Busch InBev Divesting Its Stake in World's Largest Beer Brewer "While Anheuser-Busch and Miller dominate more than 70% of the U.S. beer market..." Is Constellation Brands Inc. the New King of Craft Beer? According to Sands, Ballast Point is the fastest-growing craft beer in the U.S., with depletion rates of more than 60% in the quarter. Depletions are sales from distributors to retailers and are considered a reliable proxy for consumer demand. Why the Definition of Craft Beer is Important It is dangerous, of course, to read too much into share price, but the tight correlation of craft beer as a search term and the market valuation of the Boston Beer Company certainly suggests a relationship between the two. Podcast Information: Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech. Feedback: Sponsorship:
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