Heart Centered Tradesmen
The Heart Centered Tradesmen podcast is designed to provide rock-solid strategies and resources to help tradesmen step out from behind their business, create sustainable wealth, and hang up their tool belt early. I’ve helped hard-working tradesmen, like you, scale to 2.5 million in one year through my proven NAIL Method where we drastically cut expenses, build a dependable team, and create an exit strategy that puts your family first.
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045 - 1 Automation That’s Getting OVER 85% of Homeowners to Reply with Their Availability
09/21/2021
045 - 1 Automation That’s Getting OVER 85% of Homeowners to Reply with Their Availability
Even in the Trades Industry, sales are a process. But it doesn't have to be a long, complex, tiring process. Homeowners aren't looking for the "cheapest" service; they're simply looking for contractors they can know, like, and trust. And it can be as easy as setting up a simple automation. This week, I am going to share the strategic text automation that is getting over 85% of homeowners to reply with their availability for an appointment. The best way to scale your company? Customized and thoughtful automation. Gone are the days of reaching for your phone and impatiently waiting for that next phone call. All of this is done in the background while you can enjoy spending time with the ones you love most. Heart-Centered Tradesmen, stay tuned for next week as I share the keys to setting top-notch appointments that maximize your profits while saving your company time! Topics Discussed: ONE Automation that’s getting over 85% of Homeowners Response Rate Know, Like, and Trust: The KEY behind strong Customer Relationships How to stop hard-selling at the table and start caring about the Homeowner Why offering the “cheapest” service can stunt your company’s growth How to spend MORE time with your family and LESS time on your phone The Nail Method is the step-by-step blueprint on how to increase revenue, decrease expenses so that you can gain more clients, and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow-ups before bed. Get access to the FREE NAIL Method here:
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044 - We Scaled Again Without Making a Hire…We Actually Fired a Team Member
09/14/2021
044 - We Scaled Again Without Making a Hire…We Actually Fired a Team Member
Did you know you can scale your Trades company without making a hire? In fact, you can scale your company without being on your cellphone all day, every day. Gone are the days of interrupted date nights with your spouse. Heart-centered Tradesmen (and Tradeswomen!), it’s time to grow and scale your company without missing your son’s Tee-Ball game or your daughter’s dance recital. This week, I am sharing the number ONE thing we perfected in my Roofing, Siding, and now Solar Company that has increased our revenue way more than making a couple of hires would. I also share how we became more efficient in showing up for our homeowners simply by shifting the focus from hiring new employees in 2020 to dialing in on our systems and streamlining our process. Stay tuned for next week as I share the EXACT automation I’m using inside my marketing platform, getting homeowners to reply with their availability for a sales appointment 85% of the time! Topics Discussed: #1 thing we perfected in our company that tremendously increased Revenue Why being unorganized is wasting your company time (and money) Shifting the focus on Dialing in our Systems and Streamlining our Processes Why Customer Communication is Key for the Trades Industry The Nail Method is the step-by-step blueprint on how to increase revenue, decrease expenses so that you can gain more clients, and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow-ups before bed. Get access to the FREE NAIL Method here:
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043 - You Don't Own a Company, You Work for Your Business
03/30/2021
043 - You Don't Own a Company, You Work for Your Business
Heart Centered Tradesmen, do you own a company? Have you put the work in to build a company or do you work for your business? If your business can't survive without you, you have a business, not a company. Many tradesmen believe that they are an entrepreneur because they own a business. But, they don't realize that to be an entrepreneur, they must work on their business, not inside of it. Many of these tradesmen are actually just employees of their own business. This week, I am dispelling the myth behind “entrepreneurship” and why a “business” isn’t a “company”. Too often individuals feel trapped inside of their business because they don’t know how to operate as a company. But as I share the major difference between the two and how to implement the first 3 steps of the NAIL Method into your business, you can start leveraging your relationships to create your own company. Topics Discussed: The MAJOR difference between owning a business vs. a company Dispelling the myths of Entrepreneurship The importance of implementing systems and automations Shifting away from a scarcity mindset to an abundances mindset The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box:
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042 - Dashboard Receipts to Cash Flowing: Why Bookkeeping is Crucial to Minimizing Tax Bills with Andrea Gray of the Lenwood Hazel Group
03/23/2021
042 - Dashboard Receipts to Cash Flowing: Why Bookkeeping is Crucial to Minimizing Tax Bills with Andrea Gray of the Lenwood Hazel Group
One of the biggest misconceptions in the trades industry is that the more job offers you take, the bigger the pocketbook. However, that is simply not the case. It doesn’t matter if you are selling 20 roofs or 100 roofs. If you aren’t keeping track with your finances and fully optimizing your profitability, you could be losing thousands of dollars. When it comes to tax planning, many tradesmen wait until tax season to gather their dashboard receipts and hire someone to put all together. But at the end of the day, they end up owing thousands of dollars to the government where they could have been saving money and maximizing their profits, and with less roofs sold! This week, I am talking with Andrea Gray Financial Controller at the Lendwood Hazel Group. Andrea shares the biggest barriers for tradesmen getting their finances in check, the importance of tax planning ahead of tax season, and why every penny counts. According to Andrea, one of the biggest setbacks for tradesmen is not seeing the value of bookkeeping until tax season. By scrambling last minute to get all of your books in order, you aren’t able to see the opportunities ahead of time to maximize your profits. Throughout our conversation, we also discuss the various layers of profitability and how to implement strategies to keep track of your expenses. Topics Discussed: The value of bookkeeping and job costing Pinpointing opportunities for better profitability Why you need to always track where is the money going Misconceptions in the trades industry How to maximize your profits Why waiting until tax season is detrimental to your company’s growth The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box: Learn More about How You Can Save on Your Taxes:
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041 - “There are No Employees”… No, Your Vision Sucks
03/16/2021
041 - “There are No Employees”… No, Your Vision Sucks
There’s this idea in the trades industry that there aren’t good workers or that all the reliable employees are already taken. But this mentality is the reason why it’s hard to find “good help”. Many tradesmen believe that they can’t seem to retain employees or that they’re always chasing more dollars an hour. But, it’s not money they’re after, it’s security and purpose. Your ideal employee is out there. You just have to paint the picture for their future success. This week, I am sharing the difference between an “employee mentality” and an individual building a career. It is all about the CULTURE, VISION, and PURPOSE behind your company that sets the stage for individual growth. If you want individuals to work for your company and stick with you for a lifetime, you need to change the way you think about the hiring process. Money isn’t the only motive for a reliable, hard-working employee. You may think they’re simply chasing more dollar signs, but they’re actually chasing security for their family. The reason why it’s “hard to find good help” is because companies aren’t cultivating cultures with the employee in mind. If you can’t find individuals to help you run your company, your vision needs to be readjusted. Topics Discussed: Creating the culture you want to implement in your company Casting the vision for your employees future Thinking different about hiring new employees Why money isn’t the only motive individuals are seeking How to find the “right” employees for your company The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box:
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040 - Josh Ross: From Crippling Anxiety & Depression to Time Freedom & a Clear Headspace
03/09/2021
040 - Josh Ross: From Crippling Anxiety & Depression to Time Freedom & a Clear Headspace
When you’re not hammering boards or nailing down the roof on the jobsite, how do you spend your “free time”? Odds are, most individuals in the Trades Industry worry about meeting deadlines, paying employees on time, and catching up on last minute errands for their business. Working long hours, stressing about income, and finding time to eat a decent meal in between job sites isn’t what most tradesmen envision when they start their business. However, it doesn’t have to be this way. Tradesmen, it’s time you take back your schedule and start showing up for your community. This week, I am speaking with Josh Ross, Owner of Energy Shield of the Lakes Region, about a shift he made for his company. Josh shares how he went from being a depressed, scrambled, employee of his business to a proud, time-freedom having owner. What began as a marketing and advertising call, quickly led to setting the foundation for a total rebrand of Energy Shield of the Lakes Region. In this episode, we walk through the process of Josh going through the N.A.I.L. Method and how he was able to date his wife once again. Throughout our conversation, we also provide tangible actions that tradesmen can take to reap the same rewards. Topics Discussed: Why working long hours doesn’t equate to a successful company Proven N.A.I.L. Method tactics that actually work Focusing on what tradesmen do best: building strong relationships Learning to step back and take a moment to breathe The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box: To learn more about Energy Shield of the Lakes Region visit:
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039 - Leverage: NO Paid Marketing Beats The Power of Relationship Building
03/02/2021
039 - Leverage: NO Paid Marketing Beats The Power of Relationship Building
What is the NAIL Method? N A I L - Leverage In this episode of Heart Centered Tradesmen, I share the last step of the NAIL Method: LEVERAGE. After you’ve checked your Numbers, set your Automations, Implemented strategic systems, now you can focus on Leveraging your business. Above all else, building new relationships and nurturing the relationships you already have is the most important aspect to your business. Whether it’s through organic marketing or simple follow-up calls with potential customers, honoring the relationships you have built is the key to owning a successful company. The reason why the NAIL Method is successful is because it allows you the time freedom to step out of your business and focus on the friends, family, and community you are providing for. I wholeheartedly believe that no matter how much you pay for marketing, the true power lies in your relationships. Topics Discussed: How to maximize the work you’ve already been doing Learning how to provide value and nurture your relationships Seeking new opportunities for your business Leveraging relationships to grow a strong community Download the FREE NAIL METHOD Toolbox: The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box:
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038 - Implementation: Don’t Spend Money on What is Free to Implement
03/02/2021
038 - Implementation: Don’t Spend Money on What is Free to Implement
What is the NAIL Method? N A I - Implementation L In this episode of Heart Centered Tradesmen, I am nerding out on all things MARKETING. Marketing is more about spending a little bit of time on the backend than it is about spending a lot of money on the frontend. In fact, I would highly suggest you dial in your ORGANIC advertising and marketing before you worry about spending money on systems that don’t work. And yes, there is a major difference between advertising and marketing! While most individuals parade around as “marketers”, they are actually just advertisers. Without setting organic marketing in place, advertising only works as long as you spend the money. However, marketing is more informative and allows potential customers know, like, and trust you before they ever spend a dime on your business. If you want to learn how to implement the NAIL Method into your business, be sure to tune in to Episode 39 to learn more about the final tool: LEVERAGETopics Discussed: The importance of getting your customers to Know, Like, and Trust you Individuals are NOT revenue streams, they are human beings Breaking down the jargon behind “Marketing” and “Advertising” Relevant questions to ask yourself before spending $ on Marketing The importance of Brand Recognition and how to build trust with your client Why you need to worry about Organic Marketing ALWAYS before Paid Marketing Download the FREE NAIL METHOD Toolbox: The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box:
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037 - Automation: Saves Marriages!
03/02/2021
037 - Automation: Saves Marriages!
What is the NAIL Method? N A - Automation I L Most people start their own businesses with the dream of freeing their calendar for the things that truly matter. However, many of these business owners come to find out that the time freedom they were hoping for is quickly turned into stress, anxiety, and worry. But what if I told you it doesn’t have to be this way? What if I told you there were tools to help you free up your calendar AND grow your business? In this episode of Heart Centered Tradesmen, I am sharing one of my favorite parts of the NAIL METHOD: AUTOMATION. Learning how to automate simple, daily tasks that take up most of your day can save your marriage! No, seriously. Being able to automate things like paying your employees digitally instead of having to sign checks every week literally gives you back the time to spend with your spouse and/or children. By setting up SOPs, automating simple tasks, and tracking your schedule, you create time for date nights, ball games, and even establishing a strong morning routine. If you want to learn how to implement the NAIL Method into your business, be sure to tune in to Episode 38 to learn more about: IMPLEMENTATION and how NOT to spend money on what is free for you to implement. Topics Discussed: The reason why most individuals start their own businesses Standard Operating Procedures (SOPs) as the baseline to creating systems Finding time to build relationships and grow the business The importance of Time Management and how to AUTOMATE daily tasks Download the FREE NAIL METHOD Toolbox: The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box:
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036 - Numbers: How to Get Massive Results with Minimal Effort
03/02/2021
036 - Numbers: How to Get Massive Results with Minimal Effort
What is the NAIL Method? N - Numbers A I L When it comes to your business, the first thing you want to prioritize is your finances. Where is your money going each month? How do you keep track of business expenses? Do people owe you money that you haven’t yet received? I’ve seen it time and time again where tradesmen are caught in the vicious cycle of chasing their money without ever implementing the right systems in place. Before I gained equity in Energy Shield of the Lakes Region, Co-Owner Josh Ross found himself spinning his wheels on where his money was coming in and going out. Receipts thrown in the backseat of the pickup truck and invoices scattered around Josh knew he needed to make a change if he wanted to grow and scale his company. The first step? Evaluating and tracking cash flow and the current state of your financial affairs. By locating where each dollar was being spent and who was cashing in, Josh was able to increase his revenue all the while decreasing his expenses. The best part? Josh decreased time spent on the jobsite and increased time spent at home with his loved ones. If you want to learn how to implement the NAIL Method into your business, be sure to tune in to Episode 37 where I share my favorite step: AUTOMATION Topics Discussed: How to nurture the clients you already have Dispelling the myth behind money solving all your problems How to evaluate and track your cash flow Ensuring a strong foundation for your business Scaling your business in order to buy back your time The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box:
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035 - Why and How the NAIL Method was Created
02/23/2021
035 - Why and How the NAIL Method was Created
Welcome to the very first episode of Heart Centered Tradesmen! Last season, we focused on Heart Centered Hustlers but now, we are stepping into the TRADES. In this season, I share tools and techniques to MAXIMIZE your revenue and most importantly, your relationships! And as we hear and learn from leading individuals in the service-based industry, my mission is to help tradesmen (and women!) scale their businesses and hang up their toolbelts early. Today, I share how I, a therapist turned Digital Marketer, gained equity in a roofing company after taking it from $800k to $2.4m in 14 months all while cutting expenses by $6,500 per month using the NAIL Method. Too often business owners are sold the lie that increasing revenue is the only way to grow your business. But did you know that the best way to scale your business is actually by stepping out of your business? The quicker you are able to oversee your company, the sooner your company can expand. Want to learn more about the NAIL Method? Be sure to stay tuned next week as I share each step of the NAIL method and how you can implement it in your business. Topics Discussed: How the NAIL Method increases revenue while cutting expenses Why you need to set up strategic systems in place in order to grow How to hang up your toolbelt early and focus on your relationships Focusing on lead generation AFTER creating the organic systems What you can expect from Heart Centered Tradesmen Download the FREE NAIL METHOD Toolbox: The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… ...Without the stress of having to check your phone for new jobs or follow ups before bed. Get access to the FREE NAIL Method Tool Box:
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034 - Tyler Atwell: Why You Need to Establish a Strong Community & Support System
01/13/2021
034 - Tyler Atwell: Why You Need to Establish a Strong Community & Support System
From a low-profile introvert working in a factory and hating life to a high-energy introvert and serial entrepreneur who is killing it in business, our guest this week has a lot to say about showing up in the entrepreneur space. This week, I am talking with Tyler Atwell, Founder of Sure Essentials and Positiva Lifestyle. Tyler has been a part of my entrepreneurial journey for quite some time now and recently joined George Bryant’s Relationships Beat Algorithms Mastermind. Join us this week as Tyler walks us through his entrepreneurial journey and shares with us how he was able to boost his confidence and speak efficiently on camera. We also discuss the importance of surrounding yourself with high-level individuals who care more about pouring into their relationships than bank transactions. We dive into what it means to set Ego aside and to lean into our callings. Topics Discussed: Learning to take the long game from greater success Setting the ego aside and connecting with strong individuals Why working alone in entrepreneurship is a lonely path Establishing a strong community and support system in entrepreneurship How improv training can boost your confidence Why showing up takes up 90% of entrepreneurship The importance of providing connection and trust in your relationships Learn More About Heart Centered Hustlers: Relationships Beat Algorithms Resources Facebook Group: Mastermind: Send us an email with the subject line: Mastermind Family to [email protected] and we'll set up a 20 min call to get to know each other!
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033 - Lesson #14: Stop Showing Up for the "Takers", Your Calendar Opens Up to Serve the "Givers"
01/05/2021
033 - Lesson #14: Stop Showing Up for the "Takers", Your Calendar Opens Up to Serve the "Givers"
What do your calls currently look like? What does your schedule currently look like? If you were to look over the last month of networking calls, Zoom meetups, and “get to know you” follow-ups, what would they look like to you? Truth is, many individuals are bound to their calendars and taking calls they don’t actually want to be taking. Lesson #14 of what I have learned in entrepreneurship over the years is this: Stop showing up for the “Takers”, your calendar opens us to serve the “Givers”! How many calls and meetups from your calendar actually moved the needle for you and your business? When was the last time you truly connected with someone else over the phone and not because they were trying to sell you something? This lesson has been a tough one to learn and one that I have had to learn time after time. Don’t make the same mistakes I’ve made. Stop penciling every hour of every day to calls that don’t serve you or your business. Unless you truly value the relationships you have already cultivated online, it’s not worth it to show up for the “takers”. Instead, use your time wisely for those who give with our expectations on the other end. Topics Discussed: The importance of implementing healthy boundaries in your calendar Creating the space to evaluate the lessons learned in entrepreneurship Why I’m pursuing the entrepreneurship journey What happens when we lead with our insecurities & overdeliver our value The dangers in showing your Pokerface in business Learning to give without expectations and selfish motives Learn More About Heart Centered Hustlers:
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032 - Sarah Jones: Tax Planning & Bookkeeping
12/29/2020
032 - Sarah Jones: Tax Planning & Bookkeeping
Last week, I shared how a scarcity mindset in business leads to large tax bills. Once I gained clarity on my financial goals, my mindset shifted into how I was going to secure my financial success. By hiring a certified and licensed professional tax planner and bookkeeper, my business began to level up exponentially. This week, I am talking with my personal Tax Planner & Bookkeeper, Sarah Shannon-Jones, owner of Lenwood Hazel Group. With over 15 years of experience, Sarah holds 3 Masters degrees, a Certificate from Cornell University, is an Enrolled Agent with the IRS-licensed in all 50 states and is a Certified Tax Coach-an exclusive designation available only to an Attorney, CPA or EA in the United States. Lenwood Hazel Group is a unique, full-service tax and bookkeeping firm that creates massive value by integrating advanced tax strategies that are custom-built for each client. LHG also specializes in custom-built CFO services to transform our clients financial cycle and bring in-depth visibility to operations. Their mission is to help their clients, BUILD their dreams, PROTECT their assets and GROW their legacy. Join us this week as we discuss the importance of tax planning and bookkeeping and why they are essential to your business success. We also discuss the difference between thinking small and aligning your business ventures with your core values. By planning for your financial goals now, this ensures a successful financial future. Topics Discussed: Why tax planning & booking are the foundation of a successful business Focusing on the clarity and core values of your company The power of having monthly reports to see the trends of your business Why you should be working with qualified professionals Aligning your business ventures with a clear vision of your goals Learn More About Heart Centered Hustlers: Connect with Sarah Jones: Email:
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031 - Lesson #13: Scarcity in Business Finances Leads to Large Tax Bills
12/22/2020
031 - Lesson #13: Scarcity in Business Finances Leads to Large Tax Bills
It’s easy to feel overwhelmed when it comes to financial security no matter your occupation. But entrepreneurship is a different ballgame when it comes to securing your finances. There are thousands of courses out there teaching you how to make money. But, very few people are educating themselves on how to keep their hard earned cash. To maintain financial security and feel confident about your future, hiring the right CPA will change your money mindset. Join me this week as I share Lesson #13 of what I have learned in entrepreneurship over the years. Scarcity in business finances leads to large tax bills. If you have a scarcity mindset around your finances, your pocketbook will show for it. But, by thinking of what you can put your money towards that's going to secure your future financial success, this changes how you view your finances. Topics Discussed: The importance of hiring the proper authority to oversee your money Why you need to vet the experts you are hiring for your business The difference in thinking quality vs. quantity when it comes to financial success Why good CPA’s focus on the longevity of building stronger relationships How I found financial confidence and security by hiring the right people Learn More About Heart Centered Hustlers:
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030 - Nicholas A. Dupre, J.D.: Litigation, Drafting Documents, and Partnership Agreements
12/15/2020
030 - Nicholas A. Dupre, J.D.: Litigation, Drafting Documents, and Partnership Agreements
Stop trying to fill roles that you’re not equipped to fill! Last week, I shared about my super painful and expensive lesson of trying to be my own attorney. After years of trying to fill the wrong role in my business, I realized that to level up, I needed to call the experts. This week, I am talking with my personal business attorney, Nicholas A. Dupre. Nick is Board Certified in Estate Planning and Probate and is a native Houstonian in his 15th year of practice. Before becoming an owner and partner of his own firm in 2017, Nick worked 12+ years for two premier boutique firms in the Houston and Woodlands area. Nick assists and protects small to midsize businesses. His work concentrates on probate, estate and gift tax planning, business planning, taxation, and asset protection. Nick also focuses on estate administration, charitable organizations, real estate transactions, tax controversies, and intellectual property transactions. Nick is also married to his chemical engineer wife of 16 years and has four amazing children (3 girls and 1 boy) 10 years old and younger. Join us this week as we discuss how to understand asset protections and bylaws for your business. We also talk about different vetting practices to ensure the right attorney for you. Don’t make the same mistakes I did. Hire the right business attorney for you. Your relationships (and your pocketbook) will thank you for it. Topics Discussed: Learning how to separate the work you're doing from your business Why a good contract keeps you out of litigation The liabilities around acquisition and taking over equity in a company Viewing business attorneys as an investment, not an expense The importance of documenting everything! Learn More About Heart Centered Hustlers: Connect with Nick Dupre Email: Website:
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029 - Lesson #12: Playing an Attorney Cost Me Over $35,000
12/08/2020
029 - Lesson #12: Playing an Attorney Cost Me Over $35,000
There are a lot of lessons that I’ve learned over the years in entrepreneurship. However, some of these lessons have cost me more than others. And this week’s lesson is probably one of the most expensive and super painful lessons that I’ve had to learn. Lesson #12: Playing an attorney cost me over $35,000 and I don’t want you to have to learn this the hard way. If you are not a licensed attorney, then you shouldn’t be playing one in your business. I no longer pretend to be an attorney because I still make mistakes. When you play a role that you’re not meant to fill, it can be costly. Not only can it cost you major financial losses, it can also cost you your friendships and future partnerships. Join me this week as I share why I no longer partner with clients without a legally binding document and why my attorney plays a major role in my business ventures. Be sure to stay tuned as next week, I interview my attorney. We discuss the legal side of how to start your business, how to protect your business, and what kind of decisions you need to be making. Heart Centered Hustlers, don’t let simple mistakes cost you your future success. Topics Discussed: Viewing an Attorney as both an investment and security for your business Why a “Man’s Handshake” isn’t the same as a formal written agreement How contracts save friendships and partnerships within entrepreneurship Why financial loss isn’t the only thing at stake without an attorney How doing your Due Diligence is a game changer for your business Learn More About Heart Centered Hustlers:
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028 - Brooks Hollan: You Can't Coach on What You Haven't Overcome
12/01/2020
028 - Brooks Hollan: You Can't Coach on What You Haven't Overcome
Every single one of us has some story that we’re a victim to. For some of us, we believe that we lack financial status so we live in fear of the future. For others, we believe that we’re incapable of being loved therefore we struggle with relationships. Regardless of what story you keep telling yourself, you can change the course of your life. Once you take full responsibility and ownership over your past, only then are you able to change the story you’re telling yourself. This week, I am talking with Brooks Hollan, Experienced Entrepreneur, and Investor, about what it means to do the heavy, internal work in order to live a life you are proud of. Brooks has created two multiple 7-figure businesses working 'Behind the Scenes'. Now he runs a coaching program called "Into The Light" where he helps people come out of hiding, step into their gifts, and share them with the world! His style of performance coaching grew out of helping other entrepreneurs and business owners overcome the things that were keeping them stuck in business, and in life. Brooks graduated from the United States Naval Academy and was a 2000 Olympic Trials qualifier in swimming. He lives in San Diego, California with his wife Natalie Jill, step-daughter Penelope, and Goldendoodle Flops! Join us this week as we discuss how to shift our mindset on the things that we can control in order to change the story of our life. Brooks shares with us the life lessons that he has learned over the years and how he has overcome his victim mindset. Topics Discussed: Finding purpose and healing through the pain and suffering Overcoming the victim mindset (and how to break through past hurt) Learning how to focus on your internal well-being How society creates fear that inhibits real internal work Why life experiences create a strong level of awareness Interrupting toxic thought patterns to find the things that fully serve you Learn More About Heart Centered Hustlers: Connect with Brooks Hollan Email: [email protected] Website: Instagram:
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027 - Lesson #11: Don't Hire the Wrong Coach or Consultant....
11/24/2020
027 - Lesson #11: Don't Hire the Wrong Coach or Consultant....
Are you tired of hiring coaches that aren’t good at what they’re charging you to do? Have you recently had to let go of a consultant that wasn’t serving you or your business? This week, I am sharing Lesson #11 that I have learned in the Entrepreneurial space. Don’t hire the wrong coach or consultant! Too often individuals are getting screwed out of their pocketbook on false claims of building their network. If your coach or consultant isn’t trained well in what they do, it’s not worth the investment. Just like you wouldn’t hire a baseball coach for a football team, you wouldn’t hire a coach outside of your niche. After countless coaches over the years, I have learned that the best coaches are the ones who aren’t afraid of getting their hands dirty. It’s easy to say all the right things on a Facebook status or Instagram caption, but the real proof is in the results. In order to hire the RIGHT coach for you, look for those who have been exactly where you are. Topics Discussed: Red flags and warning signs of a wrong coach or consultant Learning to take necessary pauses in your business Recognizing that not everyone is a fit How to expand your Personal Development. Learn More About Heart Centered Hustlers:
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026 - Bobby Wall: Media Buying Expert
11/17/2020
026 - Bobby Wall: Media Buying Expert
Are you tired of spending thousands of dollars on building your website only to hear *crickets* after publishing? Tired of getting screwed over by lead generation companies who care more about your pocketbook than your mission? Our guest this week shares effective and tangible ways to lead with both honesty and integrity when it comes to your ideal audience. This week, I am talking with Bobby Wall, the Media Buying Expert, on how to bring “humanity” back into Digital Marketing. After countlessly seeing people burned from lead generation companies, Bobby prides himself on endlessly serving whoever he is working with. By uncovering the bigger vision, Bobby helps people shift their beliefs around Advertising and Marketing their business. Listen in as we discuss the dangers of spending all your hard-earned cash on website building and why organic reach is the most effective way to reach your ideal clients. Topics Discussed: The difference between an Investment Mindset vs. Expense Mindset Why you should NOT spend all your money on building a website Learning how to grow organically before investing in Ad Spend Why Advertising is only ONE facet of Marketing How the “One Size Fits All” mantra of Advertising is hurting your brand Learn More About Heart-Centered Hustlers:
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025 - Lesson #10: Marketing is Like a Casino....NOT
11/10/2020
025 - Lesson #10: Marketing is Like a Casino....NOT
Sick of spending money for little to no payout? Tired of investing in strategies that no longer work? I get it. We’ve all been there. We’ve all thrown money at false marketing schemes in hopes of hitting the jackpot. But what if I told you that you didn’t have to treat marketing like a casino? What if there was a better way to build your business than unsafe bets? This week, I am sharing with you Lesson #10 that I have learned in business. When you treat Marketing like a casino, you lose a lot more than the money you threw on the table. So many people believe that by placing all your bets into one slot machine, the payout is exponential. But that’s NOT how Marketing works! Marketing is more about building long-lasting relationships than chasing dollar signs. Instead of hoping to hit the jackpot, learn how to leverage those relationships for the long haul. Don’t let the bright lights and fancy card tricks blind you from investing in your future. Topics Discussed: Why you don’t have to spend millions of dollars on Ad Spend to be successful Focusing on backend systems & dialing in your business for a better ROI The hard truth about treating marketing & relationships like casinos Knowing when to increase your marketing efforts for your business
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024 - Joe DeMaria: Teach to Scale
11/03/2020
024 - Joe DeMaria: Teach to Scale
Showing up as your most authentic self in your business doesn’t always sound “Sexy”. In a society that thrives off of get-rich-quick schemes, it’s no wonder why people are starving for ethical relationships now more than ever. This week, I am continuing my conversation with Joe DeMaria, Owner of Teach to Scale, about leaning into Integrity despite uncomfortable situations. As we discuss why focusing solely on cash activities stifles your confidence, connection, and creativity, Joe drops major truth bombs along the way about what it means to become a bigger and better version of yourself. The biggest takeaway from this episode? Joe shares that, “The difference between surviving and not surviving is how capable you are of seeing the obstacle and not shying from it.” Instead of always trying to circumvent the obstacles that show up in our lives and in our businesses, it’s when we face them head-on do we gain the most credibility and exponential growth. Leaders who are capable of pulling up their sleeves and getting their hands dirty discover the deeper meaning behind success. Topics Discussed: How “Think Time” increases our chances of success Learning to find comfort in uncomfortable situations Why shying away from obstacles hurts your Integrity The importance of developing your own internal, stoic philosophy Learning to say “No” to people’s perception of who you are How to leverage your time more effectively The essence of rapport building and focusing on relationships Connect with Joe DeMaria Attend Office Hours: Get on a Call with Joe:
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023 - Lesson # 9: Leverage is Worth More Than $$$: Joe DeMaria
10/27/2020
023 - Lesson # 9: Leverage is Worth More Than $$$: Joe DeMaria
How do you define success? Is it a continuous cash flow? Large streams of income? Or is it something beyond a dollar amount? What if there was something larger in scale that carried more weight than gold? Our guest this week dispels the myth that wealth is more than commas in your bank account. This week, I am speaking with Joe DeMaria, Owner of Teach to Scale, about leveraging relationships and why cash flow is a poor indicator of success. Being one of the most sought after course creation consultants, Joe helps coaches, consultants, and peak performers create online courses and group coaching programs to increase their transformative impact on their audiences, expand their product offerings, and create new pillars of revenue in their businesses. According to Joe Polish, "[Joe DeMaria is] … one of the top course creators on the planet and has unique talent with taking expertise and packaging it." As Joe shares his personal journey of leveraging relationships, we discuss the importance of surrounding yourself with those levels above you. When you seek out mentors to help guide you, you begin to level up in more ways than the dollars in your pocket. True connections and long-lasting relationships go further than simple $1 for $1 transactions. Topics Discussed: How to leverage relationships that benefit every one involved Why seeking out cash only stifles your growth What separates successful business owners from those who quit early The lessons learned from hiring a powerful mentor Why success isn’t defined by a number in your bank account Connect with Joe DeMaria Attend Office Hours: Get on a Call with Joe:
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022 - Mike Kim- Don't Post and Ghost! Using Writing to Build Relationships
10/20/2020
022 - Mike Kim- Don't Post and Ghost! Using Writing to Build Relationships
You wouldn’t show up on stage or in a formal business meeting, dressed to the nines and not say anything, would you? Of course not! So why do we focus so little on how we show up with our words in the online space? Want to know the NUMBER ONE skill that content creators, podcast hosts, and video gurus alike use every day? The craft of storytelling through copywriting. Our guest today shares the importance of writing well and how copy can make or break your brand or business. This week, I am speaking with Mike Kim, a Business Coach, and Marketing Strategist, who specializes in personal branding, product launch strategies, and copywriting. Mike shares how to write content that speaks to the level of your potential relationship. Not only does this allow you to reach your ideal client but it helps you communicate how you intend to show up. According to Mike, our job as marketers is to give our clients a reason to know, like, and trust us. When it comes to copywriting, it isn’t about closing a sale. The power of copywriting allows us the opportunity to cultivate long-lasting relationships. Topics Discussed: How to communicate effectively and efficiently online Leading with a big idea, story, and solution to entice people’s interest The power of storytelling and why we use it every day How to hook people in with a little bit of mystery in your copy Writing copy based on the stage of awareness of potential relationships Connect with Mike Kim: Website: Instagram: Brand You Podcast: Freebies: 50 Email Subject Lines That Are Almost Impossible to Ignore!
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021- Lesson #8: Ripping the E-Brake
10/13/2020
021- Lesson #8: Ripping the E-Brake
Some days you’ve just gotta rip the e-brake and take time for evaluation and self-reflection. Taking time to pause, sit back, and think about your current circumstances can be one of the most humbling experiences. When we recognize where we are, how far we have come, and where we are headed, we begin to see our own personal growth. This week, I am sharing yet another lesson that I am currently learning and what it’s teaching me about my own personal growth. I am most content with where I am in business and how I show up in my relationships than I have been all year. And I have internal evaluation and self-reflection to thank for that. Clearing the necessary space has allowed me to seek the things that truly bring me the most joy. And I can’t wait to see what’s on the other side of all of this. Topics Discussed: Why it’s important to hit pause, reflect, and evaluate Knowing when to fire clients and step out of business relationships Creating the space as an entrepreneur to grow and learn Dealing with self-limiting beliefs and FOMO
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020 - Aleric Heck: Know, Like, and Trust through YouTube Ads
10/08/2020
020 - Aleric Heck: Know, Like, and Trust through YouTube Ads
CALLING ALL COACHES, CONSULTANTS, AND COURSE CREATORS!!! Are you tired of throwing money out the door on generic Facebook ads in hopes of potentially landing a client? Are you looking to invest in the long term game of cultivating authentic relationships? Then you’re going to love our guest this week on Heart Centered Hustlers! This week, I am speaking with Aleric Heck, YouTube Ads Expert and Founder of AdOutreach where he and his company have helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue. With 10+ years experience on YouTube and scaling his first channel to over 400k+ subscribers, Aleric helps Coaches, Consultants & Course Creators generate leads & sales through YouTube Ads. As we discuss the difference between an “expense” and an “investment”, we dive into how to utilize multiple social platforms by researching your market and the needs of your ideal client. Aleric shares with us that in order to build trust with your clients, you need to be investing in authentic connection and sharing your story in a way that helps your audience. Topics Discussed: Why individuals are sick and tired of entrepreneurs hard-selling them The difference between an “expense” and an “investment” How true connection lies within storytelling Learning to utilize multiple social platforms The secret sauce to reaching your ideal client Why you need to be building trust within your brand Connect with Aleric Heck Website: Facebook: YouTube:
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019 - Lesson #7: Branding vs. Marketing with Frank Crinite
10/05/2020
019 - Lesson #7: Branding vs. Marketing with Frank Crinite
Did you know that branding and marketing are not the same things? While they work in tandem with one another, they’re not synonymous. Branding is your story and who you are but marketing is how you tell your story and who you tell your story to. Our guest this week shares with us the number one mistake people make when branding and marketing themselves and their business. This week, I am speaking with Frank Crinite, Sales Performance Coach, Keynote Speaker, & Trainer. We discuss the difference between branding and marketing and why you need to build a strong trust factor with your clients they can depend on. With having sold over 13,000 cars, it’s no wonder that Frank has his own hashtag! #FranksFans have increased his brand awareness through referral-based-clients and allowed him to cultivate strong relationships with those he meets along the way. His secret? Frank is not afraid to talk to strangers. When it comes down to building your network and strengthening your relationship with your clients, the key factor that most people miss is that they go out of their way to talk with strangers and are not afraid to embarrass themselves. Topics Discussed: The difference between branding & marketing your business Why talking to strangers is beneficial to building your network How to build a trust factor with your clients The art of teachable & learnable methodologies Learning how to “embarrass” yourself more efficiently Connect with Frank Crinite Website: Facebook: Instagram:
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018 - Steve Larsen: There Are Levels to This Sh*t
10/01/2020
018 - Steve Larsen: There Are Levels to This Sh*t
Did you know that there is a major difference between sales funnels and marketing your product? Although both work well in tandem with each other, sales funnels only capture the effectiveness of marketing. However, when implemented in the right way, sales funnels and marketing can increase your revenue with an effective strategy and firm foundations. Our guest this week shares how he found freedom from leaning from his past marketing failures. This week, I am speaking with Steve Larsen, Master Offer Crafter, Sales Funnel Creator, and host of Sales Funnel Radio to discuss the different levels of marketing and why sales funnels are only part of the equation. Steve shares his past experience of being the Lead Funnel Builder at ClickFunnels and how it led to receiving the Two Comma Club Award after reaching $1 million only 13 months later. Through his podcast, Steve shares his best practices, teaches the finer points of marketing, offer creation, and “funnelology”. We discuss the biggest mistake most people make when launching a new product or service and what we can learn from Hollywood’s effective marketing and promotional strategies. If you’re looking for a quick, bite-sized but epic conversation around the levels of marketing, then this episode is for you! Topics Discussed: Why you need to create hype around launching a new product What Hollywood can teach us about funnels and marketing The difference between failure and freedom Switching the narrative around selling products and providing a solution Recognizing how relationships create more success than solopreneurship Connect with Steve Larsen Website: Instagram: Facebook Group: Additional Resources YouTube: Podcast:
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017 - Lesson #6: When They Come, Then I Will Build It
09/28/2020
017 - Lesson #6: When They Come, Then I Will Build It
Society won’t tell you this but entrepreneurs don’t actually lack lead generation, but instead, they lack human connection. Most entrepreneurs are trying to figure out what’s next in their business and how to show up for their audience. But in fact, it’s our audience and potential clients that show us what’s next for our business and how we can show up for them. This week, I am sharing yet another lesson that I have learned in business and marketing and it’s that when they come, then it will be time to build. When your audience tells you they need a product or service from you, that is your golden opportunity to show up and serve your audience to the best of your ability. Too often entrepreneurs get stuck on promoting offers that their audience didn’t ask for. But when we slow down and intentionally listen to our clients, then we are able to create lifetime partners and relationships. Topics Discussed: The layers of awareness from clients and potential clients Recognizing that where you're at is not where your clients are at How to construct an offer around what your client truly wants Why clients tell US what's next and not the other way around How polling your audience on what they want is essential for growing your business.
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016 - Caleb Guilliams: Learn About Your Money So The IRS Doesn’t Take It
09/24/2020
016 - Caleb Guilliams: Learn About Your Money So The IRS Doesn’t Take It
Do you have a clear understanding of what you want your future to look like? Most people chase after dollar signs but rarely ever invest in themselves and their relationships in order to get there. Our guest this week believes that the most important asset is yourself and the relationships you surround yourself with. This week, I am speaking with Caleb Guilliams, founder, and CEO of BetterWealth, a company committed to showing people how to have efficiency and control over their money today while maximizing their future wealth potential. Caleb is one of the youngest leaders in the industry and is quickly becoming The New Face of Finance. And this week, Caleb shares with us how his past experience of leading an entire investment division at a local community bank at the age of 19 gave him incredible insight into understanding business and finance. We break down the myth of retirement defining financial success as well as the importance of talking about money and learning how to think about money for ourselves. If you’ve ever had self-limiting beliefs surrounding the idea of finances and wealth, then this episode is full of key principles you can utilize in our own business and financial journey. Topics Discussed: Why making a million dollars isn’t a viable end goal The importance of getting clear on what you want out of life Recognizing yourself as your greatest asset Why relationships matter more than your pocketbook Breaking the myth that you can’t be successful until retirement The four key principles that empower financial wealth Why consistency sets you up for success Connect with Caleb Guilliams BetterWealth: The AND Asset (Free Book + Shipping):
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