The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.

128: Develop Your Intuition for Breakthrough Business Ideas [with Bernadette Jiwa] 06/05/2017

128: Develop Your Intuition for Breakthrough Business Ideas [with Bernadette Jiwa] Bernadette Jiwa joins The Heart of Marketing to share ideas from her new book Hunch: Turn Your Everyday Insights into the Next Big Thing. In it she busts some of the myths we believe about “creative genius” and how innovation really happens. “We covet groundbreaking ideas and the people who have them,” Jiwa writes in the introduction. “We believe in superstars and visionaries, in the power of Eureka! moments and special circumstances that set great ideas and their creators apart. But when we dig deeper, we find that the secret of these visionaries isn’t necessarily their pioneering nature, but rather that they made connections others overlooked.” The good news is that YOU can learn how to make those connections and cultivate your intuition to transform your marketing and your business. Listen in to discover how. What you will learn: • How ANYBODY can develop the “ordinary genius” that turns everyday insights into the next big thing • Why hunches are more important than data in coming up with breakthrough ideas • The reasons why data and technology can actually be the enemy of insight • Three human characteristics that fuel intuition for birthing new business ideas • How a brand or an idea becomes meaningful (and why it’s critical to success) • How to make your brand story much more than just a storytelling message About Bernadette Jiwa is a recognized global authority on the role of story in business, innovation, and marketing. She is the author of five best-selling books on marketing and brand storytelling, including: • Marketing, a Love Story: How to Matter to Your Customers • Make Your Idea Matter: Standing Out with a Better Story • Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing • The Fortune Cookie Principle • Meaningful: The Story of Ideas that Fly Bernadette is based in Melbourne, Australia. She works with global brands like LinkedIn, Zappos, and Adidas to intentionally create products, services, and marketing that help them matter to their customers. She has been named one of the Top 100 Branding Experts to follow on Twitter. She also spoke at TEDx in 2012 about “The Secret to Spreading Ideas.” Her new book titled /episode/index/show/heartofmarketing/id/5419973

127: Coca-Cola And The Future of the CMO 06/01/2017

126: How Evian of Suave To Make Us Naive In Branding 05/23/2017

125: Why Consider Social Listening Strategy & Some Tool Tips For You 05/16/2017

124: IKEA Seizes Opportunity With Veggie Balls, More Food Items To Compete for Customers 05/08/2017

123: Why This Email Worked And This One Didn't 05/02/2017

122: Is IoT a Marketer's Dream Or Just Catering to the 1 Percent? 04/25/2017

121: Ann Handley Talks Content Marketing Strategy 04/18/2017

120: Will Video Kill Off Written Content? 04/11/2017

119: How to Use Digital Media to Make In-Person Conferences More Valuable 04/03/2017

118: Workplace Culture – Five Things We All Need to Be Happy [with Maura Sweeney] 03/28/2017

117: How to Create Happiness in the Workplace 03/22/2017

116: Happy Customers are Loyal Customers – the Economic Value of Happiness [Wharton Case Study] 03/14/2017

115: Pros and Cons of Writing a Book to Build Your Personal Brand 03/06/2017

114: Warby Parker and Shake Shack Use Technology to Make Customer Service Remarkable – and You Can Too! 02/28/2017

113: Love Your Customers and They Will Love Your Brand – Differentiating on Experience [Case Studies] 02/21/2017

112: DIY Online Reputation Management – Strategy and Tactics [Case Study] 02/14/2017

111: The Unique Opportunity of Marketing on Pinterest [with Alisa Meredith] 02/07/2017

110: The Lost Art of the Handwritten Note 01/31/2017

110: The Lost Art of the Handwritten Note In case you missed it, there is a mini renaissance happening. In our world ruled by emails, social media posts, text messages and emoji we are seeing a return of the handwritten note. Call it a mini-renaissance of analog communications to distinguish your brand in the digital world. In this episode we take a look at the resurgence of the simple handwritten note and how to use it to stand apart from your competition. Join us for a look at how going ‘old school’ gets you to the head of the marketing class. Episode highlights: The trend towards more handwritten communications Why a handwritten note is remarkable today Four ways a handwritten note makes a powerful statement about your brand Three tips for writing a note that resonates with your audience When was the last time you received a handwritten note? As a marketer, receiving a handwritten note makes a great impact; as a professional, sending a handwritten note is the best way to make an impact. The art of communication does, in fact, include letters, although the cost of a stamp is nearly an obstacle. And, speaking of stamps, make the extra effort to choose stamps that say something. You can always buy the flag roll, but isn't it more fun to send a stamp with something special on it because having the circus, an artist, Elvis, flowers, and sports always speaks greater on an envelope than merely Old Glory. In this episode we have a few shout outs, too: Adam Toporek is CEO of CTS Solutions, and he has been on this show in the past speaking about customer service. Adam recently shared a story of his own on the art of the handwritten note. And you can find our our cohost, mentions , our cohost, loves Levenger, a gorgeous writing utensil and office accessories for the professional company, as well as . a lovely card company with the most unique and special messages you can find to send. is always our inspiration, too. With his approach and his tips for realtors on taking better Instagram pictures, Mark provides some fodder for today's episode. And...HAPPY BIRTHDAY TO WE ARE TWO! Thanks for listening! Now, go write a handwritten note! /episode/index/show/heartofmarketing/id/5040827