Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

Hot Copy Christmas Special! 12/21/2021

End of Series 1! Series 2 coming in 2021. 09/23/2020

Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden 08/27/2020

Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping? While it’s a nice daydream to have, many of us stick it out and stay put. Others, like our guest today, put in the tough hours to make it a reality. It’s not all lazy sleep-ins and fresh country air, but it IS freedom from the constraints of the city, and as far as copywriting goes - it’s a whole new demographic. We’re excited to find out the difference location can make to your writing strategies from The Rural Copywriter herself! Tune in to learn: How Sarah Walkerden became The Rural Copywriter Common misconceptions about country-living City VS Country copy The secrets of writing in a “down to earth style” The challenges of working with rural businesses How Sarah’s workday changed. Share the pod love If you like what you’re hearing on , the best way to support the show is to take just a few seconds to leave a rating and/or comment over on , , or . Thanks! Oh and big hugs to Kate Crocker for her lovely testimonial. “I love the Hot Copy Podcast. It's engaging, funny, and informative. It covers a huge range of copywriting topics, always with practical tips. Belinda and Kate also interview some legends of the biz and obviously enjoy themselves. This podcast is a must for any copywriter.” About Sarah The Rural Copywriter helps rural and regionally based businesses (including the agricultural and equestrian industries, boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy. Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media. Fun fact: Sarah also loves the smell of leather and horse sweat! Useful links /episode/index/show/hotcopypodcast/id/15749714

Crinkly Copywriting: Can you still write great copy when you're 60+? with Mary Cameron 08/13/2020

Creating content that connects for SaaS businesses with Kat Ambrose 07/16/2020

Creating content that connects for SaaS businesses with Kat Ambrose SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well you know big brands like Stripe, ConvertKit, Slack - well yes they need copy. And a particular type of copy. When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products. We need to write copy that shows that this software, that you've never heard of, is absolutely essential for your life. We’re digging deep into the world of SaaS today. Tune in to learn: How Kat got started in copywriting When and why she decided to niche into SaaS copywriting What kind of copy SaaS clients regularly ask for How Kat found her first SaaS copywriting client How Kat stays up to date with SaaS trends Whether Kat’s clients tend to be one-off or ongoing work Kat’s SaaS copywriting process Key SaaS copywriting techniques Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on , , or . Thanks! Oh and thanks to F N AWESOME Game for this great review of the show. “I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion, it’s also for entrepreneurs, marketers, and salespeople too because each episode is packed full of gems of information. Thanks, ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!” About Kat Kat Ambrose is obsessed with stringing words together, especially for SaaS companies. She’s written for companies like Stripe, Keeping, and GoLinks, just to name a few. After a few years of cutting her teeth in the agency world, she left to pursue her writing career and hasn’t looked back since. When she's not writing or keeping up with trends in the SaaS space, she's out for a run, paging through a thriller, or trying to pet the nearest dog. Fun fact: Kat and her middle brother are 364 days apart! Connect with Kat /episode/index/show/hotcopypodcast/id/15119999

The secret to authority-boosting podcast pitches with Mai-Kee Tsang 07/02/2020

The secret to authority-boosting podcast pitches with Mai-Kee Tsang Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod. But getting on a podcast is not quite as easy as just asking the podcast host. Today's guest is a podcast guesting specialist and we're digging into how to get on podcasts but so much more. Tune in to learn: How Mai-Kee niched into podcasting pitching How podcasts rank against other means to boost visibility and authority How to get over your own fear of being a podcast guest How to choose the best podcast to get on The secret of a solid podcast pitch Equipment needed if you don’t want to be rejected as a podcast Other essentials you need in place How to leverage the pods we’re on to get in front of our ideal clients The power of intentional podcast guesting Share the pod love If you like what you’re hearing on , the best way to support the show is to take just a few seconds to leave a rating and/or comment over on , , or . Thanks! Oh and huge props Lizzie Macaulay for this review on Facebook. As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda's tips are shaping two mini writers as well! ;-) Thank you both for all you do, and keep up the fantastic work! About Mai-Kee Mai-kee Tsang is a Podcast Guesting Mentor and Trainer who helps purpose-driven entrepreneurs to expand their reach, share their message, and grow their businesses to make a bigger impact on the world. She does this by training her clients and their teams to build a self-sustaining podcast guesting system in their biz - so they can land brand-aligned podcast interviews without having to outsource to an external agency. This helps to position her clients as guest experts who focus on Value-Driven Visibility™, intentional relationship building, and creating a loyal audience. Connect with Mai-Kee /episode/index/show/hotcopypodcast/id/14942561

The Ultimate Guide to Magazine Pitching with Rachel Smith 06/18/2020

The Ultimate Guide to Magazine Pitching with Rachel Smith Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school. But there's more. She was also a feature editor for her uni newspaper interviewing Blur and Bob Monkhouse. She interned at several sexy music mags in London. And she was accepted onto a prestigious magazine journalism course. Whaaaat? But she couldn’t afford it. So she didn’t go. So she spent the next 10 years wandering in the wilderness of digital production... until she found copywriting. But Kate still yearns to be a REAL Writer. (And we're all nodding here, right?) Today we’re talking about writing for magazines and more specifically how to pitch them and we have a very special guest to give us the lowdown. Tune in to learn: Where to start with magazine writing A peek behind-the-scenes with Rachel Emailing the perfect pitch Whether you should write an article or pitch the idea first The first point of contact when pitching articles How to hear back from potential writing jobs Pay rates in the world of magazine-writing Kill fees - what they are and how to obtain them Handling rejection as a writer. Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on , , or . Thanks! Oh and please leave us a review and we'll read it out on the show! About Rachel Rachel Smith is a freelance journalist and copywriter with over 20 years' experience (most of that in isolation by choice, ha). She writes for magazines, websites, and corporate clients and has been published in the Sydney Morning Herald, Good Health, Woman’s Day, CHOICE, Foxtel Mag, TV Week, Inside Out, and many others. Rachel is also the founder of Rachel's List, a jobs board and community for writers – and she co-hosts The Content Byte podcast with fellow journo Lynne Testoni. Connect with Rachel /episode/index/show/hotcopypodcast/id/14830685

Why You Need a Personal Brand (and How to Create it) with Mike Kim 06/04/2020

Why You Need a Personal Brand (and How to Create it) with Mike Kim As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners. His own podcast is where he talks about all those things and more.. But today, he’s all ours. Tune in to learn: The surprising start to Mike’s career Whether having a personal brand means we have to be a celebrity The elements of a strong personal brand How to start building your personal brand How a personal brand will compete or complement your business brand How a copywriter can develop a personal brand that genuinely stands out in an internet of copywriters How to communicate core brand values through content Mistakes most people make when it comes to their own brand What we need to get over in order to have a strong personal brand Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on , , or . Thanks! Oh and huge props Lizzie Macaulay . “As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda’s tips are shaping two mini writers as well! 😉 Thank you both for all you do, and keep up the fantastic work!” – Lizzie Macaulay About Mike Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City. Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, . Connect with Mike /episode/index/show/hotcopypodcast/id/14588750

Human Centred Branding with Anita Siek 05/21/2020

Human Centred Branding with Anita Siek Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques. The point? To create a better experienced for real-life people. On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek. She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness! Tune in to learn: Anita’s journey to where she is today How she grew Wordfetti and the challenges that she faced Human-centred copywriting and content Creative vs strategic copywriting Diverse income streams and not scaling by humans Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on , , or . Thanks! Oh and big hugs to ANITA ASHLOCK for her lovely testimonial. "This podcast has truly changed my career. There's zero fluff, 100% personality, and actionable advice. I've learned more from Hot Copy than anything else––grad school, previous jobs, online courses, etc. The hosts always talk about defining how you add value in your business and that's exactly what they do here. Added bonus? Now, this American knows what "whinge" means." About Anita Anita Siek is an ex-lawyer with a background in psychology who did a 360 in her career by becoming a brand strategist and copywriter. She's the founder and director of , a human-centered brand strategy and copywriting studio specialising in helping brands stand out through the power of psychology and words. She is also the host of Brandfetti the podcast, a no-fluff weekly podcast dedicated to sharing bite-sized content marketing, verbal branding, and value-bombs on the science of words, as well as stories of brands who are creating a dent in their industry through the power of words. Some of Wordfetti's clients include Australia's largest insurer brand IAG, Lack of Color, Luna Bronze, Libby Trickett, and Mia Freedman. Connect with Anita Useful links /episode/index/show/hotcopypodcast/id/14388902

Copywriting for the arts with Ali Strachan 05/07/2020

Copywriting for the arts with Ali Strachan We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without disrupting their creative process. That’s where today’s guest comes in. We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche. Tune in to learn: What an Arts Advocate does The big struggles artists face, and how Ali helps to overcome them How important strong personal branding and storytelling is for artists The kind of copy an arts copywriter writes The conflict between art and marketing: the artist and the customers Whether artists care about SEO, blogs, and mailing lists What gets Ali cross about arts marketing Question for you Have you ever written for an artist? Share your thoughts on (@hotcopypodcast) or our page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on , , or . Thanks! Thanks to thatsmekq from the UK for a fantastic review of the show. “Really enjoying your podcast and am going to be putting a lot of these tips to use in my new marketing manager role. I listen to a lot of marketing-related podcasts and this is my new favourite. Thanks for your high-quality content. Kay (Glasgow).” Who is Ali? Ali Strachan helps visual artists promote their work, make an impact, and earn more from sales and commissions. She’s a passionate, knowledgeable, and honest advocate of the arts, who supports her clients to achieve success on their creative journey. She regularly works with arts organisations and local council to promote and educate local artists and engage them in events to give them every opportunity to build their profile within the community. As a fellow creative, she understands the challenges artists face when building their business – and has the tools, experience, and know-how to help artists be more profitable, so they can keep doing what they love. Connect with Ali /episode/index/show/hotcopypodcast/id/14175761

Copywriting and COVID19 04/22/2020

Demystifying Tender Writing with Estelle Fallon 04/09/2020

Demystifying Tender Writing with Estelle Fallon Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other industries have a much more complex process. Very big (and expensive) projects often begin with a tendering process. Writing tenders for civil engineering and construction industries might seem like a dry idea to some but that’s what our guest today specialising in… and it’s way more interesting than you think. Tune in to learn: How different tender writing is from other copywriting What are the different types of tender documents and the most common ones What goes into a tender and how long the average project takes How to charge and manage a tender writing project What the tender writing revision process looks like Where Estelle finds her clients The Do's and don'ts of tender writing Why Estelle chose this niche and how others an get started in it What kind of copywriter tender writing suits Estelle’s number one tender writing tip. About Estelle Estelle is a tender and SEO Copywriter who's been trying to find the Words That Fit for business for over 20 years. She cut her teeth on tenders and proposals for the recruitment sector before finding her absolute love working in the civil engineering and construction industry. These days she combines the two and has a lot of fun taking businesses through the tender process and beyond: from tender ready to web-ready to award ready. Question for you Is tender writing something you'd consider after listening? Share your thoughts on (@hotcopypodcast) or our page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on , or . Thanks! Oh and big hugs to GINA GODEEN from the USA for her lovely testimonial. Kate and Belinda are always so fun to listen to (and not just because of their accents!). They have tons of great advice and are always willing to share their best copywriting tips. Great show. Connect with Estelle /episode/index/show/hotcopypodcast/id/13500632

Medical copywriting unpacked with Nerissa Bentley 03/11/2020

Copy Collaboration: How to make it work 02/20/2020

Sending cold emails with Laura Lopuch 02/06/2020

Sending cold emails with Laura Lopuch Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out. All great marketing strategies but there comes a time when we need to get proactive about our lead generation. Today’s episode features special guest, Laura Lopuch, and it will empower you to get on the front foot and start sending emails to bring in more work. Tune in to learn: The career Laura left to become a conversion copywriter How she uncovered sending cold emails as her superpower Whether cold emailing is just a numbers game (and how to win) Tips on preparing to send an email to someone who you don’t know The structure of an effective cold email Surprisingly simple follow up tips How to get your mojo right to send a great cold email Question for you! Do you embrace proactive lead generation like cold emailing? Or does it terrify you? Share your thoughts on (@hotcopypodcast) or our page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on or . Thanks! Thanks to Kgb_kgb from Canada for a fantastic review of the show. About Laura Laura is an email conversion copywriter + strategist for startups, service professionals, and SaaS companies who want to send those infamous, money-makin’ emails you’ve heard so dang much about. Her expertise lies in cold emails. Which are the hardest email marketing channel to master. Laura’s work has been seen on websites like Kissmetrics, Crazy Egg, Get Response, Copy Hackers, and MailShake. One of her cold emails brought in $20,000 in revenue. Thanks to her work with many clients (including online biggies like Joanna Wiebe and Selena Soo), she’s seen firsthand that being ultra-relevant to your email reader is pure magic for getting sales. Useful resources Laura’s FB live on the (email scheduler and more for Gmail) (CRM for Gmail) Find Laura /episode/index/show/hotcopypodcast/id/12836972

SEO copywriting: How to package it, sell it, and do a great job 01/15/2020

Christmas tips and the secret to an explosive 2020 12/19/2019

The Art of Direct Response Copy with Glenn Fisher 11/14/2019

The Art of Direct Response Copy with Glenn Fisher Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England. But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us. Tune in to learn: When you talk about being a direct response copywriter - what do you mean by that? A lot of people assume direct response is all about long copy. Is that true? How do you go about writing a 10,000 word long copy sales letter? Should you handwrite out letters? How can people study direct response? What mistakes do most direct copywriters make? Who have been your biggest influences in your career? What’s the one book you’d recommend all copywriters read? Who was Glenn’s favourite podcast guest? Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on or . Thanks! Oh and big hugs to thatsmekq for their lovely testimonial. About Glenn Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded , a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England. Connect with Glenn Useful links /episode/index/show/hotcopypodcast/id/12029843

Ghostwriting with Cindy Childress 10/24/2019

Ghostwriting with Cindy Childress Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK? That’s the kind of ghostwriting we’re talking about today. What you need to know to add it to your portfolio of services. Tune in to learn: How Cindy went from a Ph.D. in English to a ghostwriter Her favourite type of book to write Her favourite books to read How she approaches the task of writing someone else’s story The challenges that led to the creation of her Write My Book BlueprintTM framework How to package a ghostwriting service Warning signs that your client isn’t ready for their book Tips to get into writing books for others Cindy’s best resources Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on or . Thanks! Thanks to Mike Sullivan (or Sully) from USA for a fantastic review of the show. About Cindy Dr. Cindy, The Expert’s Ghostwriter, is a ghostwriter and book editor for coaches and consultants that go on to achieve Amazon Bestseller status, book TEDx Talks, build coaching businesses, and create nonprofits. She developed her Write My Book BlueprintTM framework to create reading experiences that encourage reviews and turn readers into lifelong fans of the author. Her best clients want to publish books that make an impact, and she’s committed to write and edit their books to look and feel like any other bestseller at a major bookstore. Dr. Cindy holds a Ph.D. in English and teaches creative writing classes at Writespace Houston and is a foster mom with Citizens for Animal Protection in Houston, TX. She most recently fostered three underweight tortoise-shell kittens that are now awaiting their furrever homes. Connect with Cindy Useful links (self-publishing) /episode/index/show/hotcopypodcast/id/11744930

10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland 10/03/2019

10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to countless freelancers about the challenges of our strange rollercoaster life and he wanted to share the biggest lessons with the Hot Copy listeners. Just a note this episode was recorded as a Masterclass for my Clever Copywriting Community, so if you hear anything strange that’s why. Tune in to learn: Why you shouldn’t freak out Why it’s important to understand your finances The lesson of Knowing yourself. How to be Yourself Why nice guys get paid last How to stop being so available How to Learn to say NO Why Steve schedules life first How to make opportunities for yourself Why Other Freelancers are NOT the competition. Question for the listeners! What’s your biggest freelance lesson? Share your thoughts on or our page! Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on or . Thanks! Thanks to urban_wanderer from the USA for a fantastic review of the show. About Steve Steve is a video & audio creator. Usually for businesses, but as you can tell, he has a habit of doing it for the freelance community too. That’s what he does now. For years he worked in radio. In 2013 he swapped early starts for a life being freelance: to be his own boss, to be with his two kids, to be more awake. He’s always freelanced alongside ‘full time’ jobs though: radio producer, presenter, scriptwriter, voiceover or copywriter. He started the Being Freelance podcast in January 2015. In 2016 he started documenting his freelance life with the Being Freelance vlog. In 2018 he started speaking at events on the subject of freelancing and finding work-life balance. 2019 saw him launch the Being Freelance Community and become the co-host of a second podcast for freelance parents: Doing It For The Kids podcast. He loves cake. He runs because he knows he should. Sometimes it’s past a bakers. Find Steve /episode/index/show/hotcopypodcast/id/11272835

The Hot Copy news you NEED to know 09/12/2019

Making money writing ebooks - Steve Slaunwhite 07/18/2019

Nailing Instagram with Ami Williamson 06/20/2019

The unexpected problem with copywriting success 06/06/2019

How to work with agencies with Kate Merryweather 05/02/2019

Is copywriting making you a bad parent? 04/18/2019

TCC IRL NYC: Super tips from the experts 04/04/2019

Sweary Copy: Smart tactic or too try hard? 03/21/2019

From copywriting to copyking: How Rob Marsh mastered the art of copywriting 03/07/2019

From copywriting to copyking: How Rob Marsh mastered the art of copywriting Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co hosts the second best copywriting podcast too!The golden question is of course “How did he do it? And how does he fit it all in?”Today, we’ll delve into the Whens, Whats, Whys and Hows. Rob will give us a sneak peek into how his career unfolded and how you can leverage his experience to boost your own. Tune in to learn: How Rob’s copywriting journey began and why he expanded into other marketing areas Which of Rob’s kids he loves most The 3 biggests challenges Rob faced in his copywriting career How Rob increased his brand and mastered copywriting Different approaches to international copywriting If Americans or Australians are more open to the hard sell and why The challenges Rob faced when launching his podcast, course and community The biggest shortfall Rob sees in copywriters today and how to avoid it Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on or . Thanks! Oh and big hugs to Draisydre from USA for his lovely testimonial. About Rob Rob is an expert marketer, writer and entrepreneur. He has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he has “big company” and “agency” experience. In 2004, he joined a startup that revolutionized the online production of design (the predecessor to companies like UpWork and 99Designs). In 2012, he started his own SaaS business. So he understands small biz too. Today he is part of the copywriting duo (with Kira Hug) that hosts The Copywriter Club Podcast and community for copywriters of all talent levels. He also consults with a variety of technology and wellness companies, to create effective landing pages, conversion funnels, and marketing campaigns at Brandstory Copy and Content. He is the author of the book, Telling Your Brand Story (available at Amazon, hint, hint). He lives in Salt Lake City with his wife, four kids, and westie. Connect with Rob /episode/index/show/hotcopypodcast/id/8784605

Different type of copywriting clients (and how to manage them) 02/21/2019

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