MegaMarketer Coachcast for Contractors

Geared specifically toward in-home service contractors, you can access exclusive interviews with authors and experts on valuable topics like marketing trends, best business practices, and taking your business to the next level.

Let the Weather Do the Work for You 07/02/2025

Let the Weather Do the Work for You When the summer heat hits, customers are already looking — your job is to show up first and win the call. In this episode, we break down how to capitalize on hot-weather urgency with quick, smart, real-time marketing that books jobs fast. /episode/index/show/hudsonink/id/37243465

April’s MegaMarketer Podcast has arrived 04/09/2025

April’s MegaMarketer Podcast has arrived This month’s MegaMarketer podcast focuses on customer retention strategies specifically for HVAC and plumbing businesses, emphasizing how keeping existing clients can be significantly more profitable than acquiring new ones. You’ll learn actionable tactics like personalized communication, referral programs, and follow-ups, all backed by industry-specific data showing the long-term value of loyal customers. /episode/index/show/hudsonink/id/36057310

The Marketing Money Pit 03/06/2025

The Marketing Money Pit Many contractors get frustrated with the performance of their marketing, but the problem might be the messaging you’re using. Make sure you’re heard by your prospects for better results. /episode/index/show/hudsonink/id/35561795

Forecasting the Future 02/05/2025

Forecasting the Future The best way to predict what’s ahead of you is to look at the trends developing. Contractor’s marketing must be prepared to take advantage of the huge growth potential in 2025. /episode/index/show/hudsonink/id/35151410

Goals in Reach 01/03/2025

Goals in Reach 7% of small businesses do not have goals, and many more don’t know how to hit the goals they have. Here are three questions all contractors should ask to start them down the road to success in 2025. /episode/index/show/hudsonink/id/34700415

Turn this Podcast Into an iPad 12/04/2024

Turn this Podcast Into an iPad Contractor marketing during the holidays is simple: help homeowners get what they WANT while incentivizing them to act now on their NEEDS and you’ve got a winning plan. /episode/index/show/hudsonink/id/34282550

Insuring the Holidays 11/06/2024

Insuring the Holidays Homeowners are stressed and distracted, so many contractor marketing messages fall on deaf ears during the holidays. Two stand out: “I can help assure your holiday plans are successful,” and “I appreciate you.” /episode/index/show/hudsonink/id/33805817

Falling Behind 10/02/2024

Falling Behind How you market your contracting business during the Fall season can make or break your bottom line by year’s-end. Have a plan to generate business now and book future business for later. /episode/index/show/hudsonink/id/33299467

Wasted Time = Wasted Seasons 09/04/2024

Wasted Time = Wasted Seasons Contractor success isn’t about being “lucky,” it’s about being prepared for what you know is coming next. As the seasons change will you fall behind? /episode/index/show/hudsonink/id/33299577

Quit Assuming They’re Going to Stay 08/13/2024

Quit Assuming They’re Going to Stay Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don’t have to. /episode/index/show/hudsonink/id/32560902

Selling Yourself Out in Summer 07/03/2024

Selling Yourself Out in Summer Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don’t have to. /episode/index/show/hudsonink/id/31996537

Hitting Achievable Targets with Guest Drew Cameron 06/05/2024

Hitting Achievable Targets with Guest Drew Cameron EGIA board member and Flow Odessy founder, Drew Cameron, joins the show to discuss common problems he sees that hinder contractor growth. /episode/index/show/hudsonink/id/31620117

Adams Hudson’s Best Advice to Contractors 05/01/2024

Adams Hudson’s Best Advice to Contractors Years of contractor marketing advice all rolled into one simple statement: Existing customers are valuable enough to warrant more investment, and stronger relationships will transform your bottom line. /episode/index/show/hudsonink/id/31072763

Stay Aggressive or Lose 04/03/2024

Stay Aggressive or Lose Most contractors get complacent, playing defense hoping to hold on to what they have rather than aggressively taking market-share. But simply trying not to lose will get you beaten more times than not. /episode/index/show/hudsonink/id/30660613

SCAMMER ALERT 03/06/2024

SCAMMER ALERT Customers are skeptical of new businesses and are constantly on the lookout for being scammed. Does your communication build trust and form a mutually beneficial relationship? /episode/index/show/hudsonink/id/30239803

Know Your Problem, Fix Your Problem 01/03/2024

Know Your Problem, Fix Your Problem Is your strategy, messaging, and target market correct for you to achieve your 2024 goals? Contractor marketing success is within your grasp. /episode/index/show/hudsonink/id/29324908

What’s Your Problem? 12/08/2023

What’s Your Problem? Many contractors share the same issues, questions, and frustrations. Strategy and planning can take you out of the pity party and headed toward success in 2024. /episode/index/show/hudsonink/id/28991673

Selling to the Distracted 11/01/2023

Selling to the Distracted Holiday marketing for contractors can be busy and frustrating. How can you make the most noise and get the most response over the next couple of months? /episode/index/show/hudsonink/id/28487021

Your Messaging Matters 10/04/2023

Your Messaging Matters The power of messaging can boost or damage your business quicker than anything else in marketing. Are you leveraging your customer communication in the right ways? /episode/index/show/hudsonink/id/28223129

Are You a PRO-Active or RE-Active Contractor? 09/06/2023

Are You a PRO-Active or RE-Active Contractor? The most successful contractors are always planning ahead, even during the busiest times. What is your marketing strategy for the shoulder season ahead? /episode/index/show/hudsonink/id/27956814

Are You Selling Fillet Mignon at Beef Jerky Prices? 08/02/2023

Are You Selling Fillet Mignon at Beef Jerky Prices? Good price positioning is a huge problem for contractors. Most are doing way too much for far too little, but how do you demand more premium pricing? It's all in the messaging. /episode/index/show/hudsonink/id/27624714

Why should I choose you? 07/05/2023

Why should I choose you? "Why should I choose you?" is the most important question your business' messaging can answer for your prospects. A good value proposition gives potential customers reason, confidence, and excitement in coming your way. /episode/index/show/hudsonink/id/27372918

Getting the Referral 06/07/2023

Getting the Referral Referrals are the best leads you can get for growing your contracting business. Here's why your customers might not be giving them to you. /episode/index/show/hudsonink/id/27070791

Are You Driving Away Your Customers? 05/03/2023

Are You Driving Away Your Customers? How frustrating are you to work with? Reviewing your processes and communication could be the key to keeping customers and collecting higher tickets. /episode/index/show/hudsonink/id/26733627

Get Hungry Enough to Act 04/05/2023

Get Hungry Enough to Act Convincing homeowners they have needs isn't hard but getting them to call you to fix them is. Contractors must act first, with effective strategy and messaging, if they ever hope homeowners will be moved to respond. /episode/index/show/hudsonink/id/26459802

Let’s Handle One Thing at a Time 03/01/2023

Let’s Handle One Thing at a Time All the information and recommendations business owners get hit with can be overwhelming. Focus on finding your biggest problem and work on the solution until it's fixed, before moving on to problem #2. /episode/index/show/hudsonink/id/26093187

Talking Strategy with Matt Maleske 02/01/2023

Talking Strategy with Matt Maleske There's so much we can learn from those who've found success in-home service marketing. Hear some practical tips on planning, media types, scheduling, and budgeting from an expert. /episode/index/show/hudsonink/id/25797432

Here We Go Again… 01/04/2023

Here We Go Again… Do you make the same New Year's resolution every year and never seem to make any change? You need a plan, accountability, and the proper motivation to keep you on track. /episode/index/show/hudsonink/id/25503348

Marketing Time for the Holidays 12/07/2022

Marketing Time for the Holidays You can waste a lot of time and money marketing to distracted homeowners at the end of the year. Here's how to get the most attention and make the most impact. /episode/index/show/hudsonink/id/25242534

Don’t Drop the Ball on the Call (with Special Guest Dave Tester) 11/02/2022

Don’t Drop the Ball on the Call (with Special Guest Dave Tester) Calls are at a premium during the milder seasons, so make sure you're getting the most out of each one that comes in. Special guest, CSR trainer and business coach, Dave Tester, joins us for a little "shoulder surgery." /episode/index/show/hudsonink/id/24881766

MegaMarketer Coachcast for Contractors

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