The Human Connection Podcast

The Human Connection podcast dives deep into the topic of how entrepreneurs and small business owners can be better at building real, authentic relationships with their audience. We as humans are wired at a subconscious level to want to create a connection with other human beings. We all have a story worth sharing, but if you aren't skilled or prioritizing connecting to people on a 1-on-1 level, your message might be missed. Tune in to the Human Connection podcast to learn from experienced entrepreneurs and small business owners on how they connect with their audience in their own unique ways. We'll be talking about pitching for press and media opportunities, social media marketing, online marketing tactics, paid advertising, business tips and more to help you uncover how you can create a better human connection with your audience and the people in your life.

[From the Archives] Tasha Booth on the mindset shifts you need to make to move from the growth to scale phase of business 06/29/2021

[From the Archives] Brittany Berger on why working less is best and our society's obsession with being "useful" 06/22/2021

[From the Archives] Brittany Berger on why working less is best and our society's obsession with being "useful" Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my friend Brittany Berger from Work Brighter! Brittany Berger is the founder of , which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun. Before we hop into today’s episode I wanted to let you know that our agency is already booking into 2021! While our monthly retainer services are booked through December 2020 we do still have a few December spots open for our PR Intensive. This service is perfect for those entrepreneurs who are ready to begin implementing PR in their business, but are unsure of how to start. Our team will conduct extensive research to craft a personalized strategic PR plan for your business. This will be followed up with a 90-minute call where we’ll review the plan, answer questions and give you actionable next steps to get started. With this service our team will provide the following: Custom PR plan for your business 3 ‘hit send in seconds’ pitches: (can be tv, podcast, and/or publication pitches) 25-35 key media targets with contact information Custom pitch templates 7 day “ask us anything” access to our team via email and/or Voxer Head to to learn more about this service and apply! Alright let’s get into today’s interview! In today’s episode, you'll find out: Our society’s obsession with being useful and how dangerous that can be The dangers of batching tasks When it’s great to multi-task Why working less is actually the best thing you can usually do for your business How to incorporating pop culture and things you love into your marketing The difference between working brighter instead of working smarter What it means to take care of yourself when no one’s watching Full show notes at: Links mentioned: Like the show? There are several ways you can help! Subscribe on , , or Leave an honest review on . The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on , , or Grab my /episode/index/show/humanconnectionpodcast/id/19555535

[From the Archives] How to pitch a podcast 06/15/2021

[From the Archives] The 5 P's of PR: How to set yourself up for media pitching success 06/08/2021

[From the Archives] Nicole Jackson Miller on setting boundaries, getting out of your comfort zone and communicating consciously 06/01/2021

074: Life (and van) update from Brittney! 05/25/2021

073: Why consistency matters when pitching the media 05/18/2021

072: How to prepare for a tv interview 05/11/2021

071: The secret to automating your marketing without losing authenticity & effectiveness with Tamika Auwai 05/04/2021

070: How to prepare for an interview with a journalist 04/27/2021

069: Prerna Malik on the copywriting mistakes that you're probably making and how to write better sales copy 04/20/2021

069: Prerna Malik on the copywriting mistakes that you're probably making and how to write better sales copy This week on the podcast I have on certified conversion copywriter Prerna Malik of ! Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Alli Worthington, and others! She uses her proprietary framework and process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. Before we dive in, I wanted to share about a masterclass I’ll be hosting May 26th titled How to Prepare Your Mind & Business for Publicity Success. Only those that enroll for our May & June enrollment in the Amplified Expert Academy will get access to this masterclass training. In this live masterclass training, you’ll learn: What you need to have in place before implementing a PR strategy What mindset hurdles you will need to address prior to attracting media attention and being visible The 5 P’s of PR: what to know about the media industry and how it works The secret ingredient to every pitch and how to know what the media actually wants How to make the most of your media pitches and mentions (even if you don’t get featured) Plus a Q+A where you can ask me anything! If you’re ready to be seen as a known, go-to expert in your industry but don’t know how to position yourself to relevant media outlets. And you’re tired of not being recognized and see your competitors being interviewed on popular podcasts, publications, and even tv and you have no idea how they do it And you… You have a clear message that will be impactful for people  You know exactly who your audience is  and who you need to be in front of Your offerings (whether it’s a service, course, membership, or program) are in place and proven results Your website is ready to take on increased traffic and you have systems set up to funnel new leads to your free and paid offerings You may be a perfect fit for our done with you program, the . This is a 6-month program with direct access to me, an experienced publicist in the field, as well as group training and support. If you want in for this masterclass and are ready to stop being the world’s best kept secret, head to to learn more and apply for the program. In today’s episode, you'll find out: How Prerna got started in copywriting The best copywriting tricks so connect more deeply with new website visitors Two common copywriting mistakes people make What it’s like to join a community of your competitors How to go from blah to amazing FAQs on your sales pages How to use testimonials throughout your copy How to reduce resistance from a potential customer Full show notes at: Links mentioned: Learn more about the /episode/index/show/humanconnectionpodcast/id/18739664

068: How to prepare for a podcast interview 04/13/2021

067: Jess Lindgren on the dos and don'ts of pitching a top 200 business podcast 04/06/2021

066: PR tips for brick and mortar retail shops 03/30/2021

065: Meera Kothand on creating emails your audience takes action on & the best types of lead magnets 03/23/2021

064: PR tips for e-commerce business owners 03/16/2021

063: Joe Casabona on why everyone should have a podcast and 4 unique ways to make money podcasting 03/09/2021

062: My big news 03/02/2021

061: PR tips for authors 02/23/2021

060: Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection 02/16/2021

060: Michelle Knight on how to get better at storytelling and why storytelling is important to creating a human connection Welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with one of our clients, personal brand coach and marketing strategist Michelle Knight of ! Michelle works with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. In just 9 months, Michelle launched her freedom-based business and left her 9 to 5, while raising a new baby. Just one year into her coaching business, Michelle created a 6-figure business and thriving community of women ready to share their story. In today’s episode, you'll find out: Why storytelling is important and how it creates that human connection we all crave Where to start when you’re just getting started with storytelling and how to get better at it What 2020 taught us about transparency as business owners How she figures out what kind of content to create for her audience (and then how she repurposes 1 video into 21 pieces of content!) How to separate your emotions from business decisions Full show notes at: Links mentioned: Sign up for happening on March 3rd Learn more about our monthly subscription, Check out Check out the Like the show? There are several ways you can help! Subscribe on , , or Leave an honest review on . The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on , , or Grab my /episode/index/show/humanconnectionpodcast/id/17911223

059: PR tips for course & membership creators 02/09/2021

058: Krista Miller on how virtual summits can increase your brand awareness and leads in 2021 02/02/2021

058: Krista Miller on how virtual summits can increase your brand awareness and leads in 2021 Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my good friend and virtual summit expert Krista Miller of ! Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. Krista is in my program and has been a long time online business owner. Before we dive into the episode, I wanted to share a bit more about our monthly subscription ! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by going to -- you can also cancel at any time! Alright, now let’s get into this week’s episode! In today’s episode, you'll find out: How Krista got into creating an entirely separate business on virtual summits (she was previously a WordPress developer) How business owners like you use virtual summits to increase their brand awareness and leads in 2021 What to do if you have a small email list but you want to host a virtual summit Why virtual summits get a bad rep and how yours can be different What people get wrong about virtual summits The importance of diversity and inclusion in virtual summits, Her #1 cold pitching tip How much to pay affiliates who promote your virtual summit Links mentioned: Full show notes at: Like the show? There are several ways you can help! Subscribe on , , or Leave an honest review on . The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on , , or Grab my /episode/index/show/humanconnectionpodcast/id/17744363

057: PR for service providers 01/26/2021

056: Monica Louie on creating Facebook ads that work and how to 10x your results 01/19/2021

056: Monica Louie on creating Facebook ads that work and how to 10x your results Hello hello welcome back to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with my good friend and ! Monica and her agency manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads. She is THE go-to expert when it comes to Facebook ads and I’m so excited to bring her on to share her expertise. Before we dive in I wanted to share a bit more about our monthly subscription ! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by -- you can also cancel at any time! Alright, now let’s get into this week’s episode! In today’s episode, you'll find out: How to 10x your return on investment in paid social advertising How PR adds credibility to your paid ads How to drive additional traffic to your press mentions, blog posts, podcast episodes, and more thru advertising What a good cost per lead is in the B2B space What metrics to look at and know if your paid ads are working Tips on installing the Facebook ad pixel The one thing that businesses that are successful with Facebook ads do How to create a Facebook ad that connects to an audience on a human level Full show notes at: Links mentioned: - get $50 off with code BRITTNEY Like the show? There are several ways you can help! Subscribe on , , or Leave an honest review on . The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on , , or Grab my /episode/index/show/humanconnectionpodcast/id/17553293

055: How to observe the media and come up with pitch topics 01/12/2021

055: How to observe the media and come up with pitch topics Hello hello welcome back to the first podcast episode of 2021 of the Human Connection podcast, I’m your host Brittney Lynn and I’m so excited you are here listening! In case you are new around these parts, welcome! I’m a female entrepreneur who runs a that serves purpose-driven online entrepreneurs. Our team represents clients across a variety of industries landing them podcast interviews, publication interviews, and tv interviews. Many people want to work with us because we do the heavy lifting of PR -- we come up with pitch ideas, do the research on the best outlets to reach out to, connect with the journalists/podcast hosts/producers, and land our clients the interview. But...not everyone is at a place where it makes sense to completely outsource this work. Maybe you aren’t ready to pay an ongoing retainer fee to an agency like ours to do everything for you. But you are ready to start getting mentioned by the media. To see your name in prominent publications, to become that go-to expert in your industry. So, this solo episode is going to share how you can observe what the media is reporting on and how you can come up with those pitch topics for yourself! Let’s get into it. In today’s episode, you'll find out: The importance of consuming the media outlets you want to pitch How to pay attention to media headlines and a break down of 4 headline examples and why they work What is a “hook” and the 3 components of an effective hook How the media works in regards to first time pitchers Full show notes at: Links mentioned: Like the show? There are several ways you can help! Subscribe on , , or Leave an honest review on . The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on , , or Grab my /episode/index/show/humanconnectionpodcast/id/17457254

054: Embodying you in 2021 12/08/2020

053: Matt Barnett on using personalized videos to engage with new leads and why trustworthiness matters for marketers and brands 12/01/2020

053: Matt Barnett on using personalized videos to engage with new leads and why trustworthiness matters for marketers and brands Welcome back to another episode of the Human Connection podcast and today’s interview is with Matt Barnett of ! If you aren’t familiar, Bonjoro is a program that allows you to use personalized videos within emails to create a direct, human connection with your people (y’all know I’m all about that human connection!). Before we dive into the interview, I have one quick request! I don’t do this often but I would love it if you have been a listener for a while to leave a rating and review of the podcast on the Apple Podcasts app. Fellow podcasters know how great it is to receive feedback about their podcasts and your reviews can help me make the show even better! Final note before we dive in: Next week’s solo episode will be the LAST of 2020! We are taking a holiday break Dec 15-Jan 11 for some R&R. Our first 2021 episode will go live on January 12. Alright, let’s get into today’s interview with Matt! In today’s episode, you'll find out: How the idea of Bonjoro began Why videos work in terms of engaging with new leads and customers Why trustworthiness matters in today’s society as marketers and brands The importance of personalization in cold outreach How businesses in ecommerce and even fundraising can use an app like Bonjoro to connect more personally with their audience The common mistakes people make when using personalized video as outreach efforts Full show notes at: Links mentioned: Like the show? There are several ways you can help! Subscribe on , , or Leave an honest review on . The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on , , or Grab my /episode/index/show/humanconnectionpodcast/id/16885652

052: Your 2021 visibility plan 11/24/2020

051: Tasha Booth on the mindset shifts you need to make to move from the growth to scale phase of business 11/17/2020

050: Mistakes people make when doing outreach 11/10/2020

The Human Connection Podcast

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