Event Experience
Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.
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Creating Transformative Event Experiences and Leveraging AI with ISG
09/08/2025
Creating Transformative Event Experiences and Leveraging AI with ISG
In this episode of Event Experience, host Rachel Moore chats with Nicole Nichols, a veteran event and meeting planner at ISG with over 20 years of industry experience. Nicole shares how today’s most effective events are intentionally designed to be transformative, not just transactional. She emphasizes the importance of understanding attendee needs, gathering real-time feedback, and crafting meaningful experiences that extend beyond the event itself. Nicole also explores how AI can be a powerful amplifier, helping planners analyze data and personalize journeys, while reinforcing the human connection that defines successful events. Her advice for fellow professionals? Stay curious, keep leveling up, and embrace continuous learning to prove the lasting impact of events. Key Highlights: Why event planners must shift from content delivery to experience design How to use AI to enhance, not replace, human connection at events The role of micro communities and intentional touchpoints in attendee journeys Real-world tips for continuous improvement and justifying the ROI of events For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/transformative-event-design-isg
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Demand Generation Strategies and AI Integration with DocuSign
08/28/2025
Demand Generation Strategies and AI Integration with DocuSign
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate. Ghazwan reveals what it takes to cut through the noise in today’s competitive events landscape, where empathy, creativity, and strategy collide. From harnessing the star power of celebrity speakers to designing interactive live demos, he shares how to transform events into powerful demand-generation engines. You’ll hear his candid perspective on the role of AI in event planning, not as a replacement for human expertise, but as a supportive teammate that frees professionals to focus on connection and creativity. Plus, Ghazwan unpacks how incentives, sales enablement, and structured networking can spark meaningful engagement that lasts long after the event ends. Listeners will walk away with fresh insights and practical takeaways for building events that not only boost attendance but also inspire loyalty and lasting relationships. What you’ll learn How to build emotional connections that drive attendance and long-term loyalty Ways to leverage interactivity from live demos to structured networking to meet rising attendee expectations Where AI fits in event planning, and why human empathy and expertise remain essential Proven strategies for sales enablement and incentives that maximize engagement across the attendee journey For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/demand-generation-ai-docusign
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From Event Data to Pipeline Gold: 6sense’s Take on Proving ROI
08/11/2025
From Event Data to Pipeline Gold: 6sense’s Take on Proving ROI
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back EJ Oelling, VP of ABX at 6sense, for a powerful conversation on proving event ROI in today’s AI-driven landscape. EJ shares how aligning marketing, sales, and customer success around data and technology can transform events into revenue-generating engines. Listeners will learn how to integrate tools like 6sense, Salesforce, Bizzabo, and Jifflenow to track engagement, build pipeline, and tie event activities to tangible outcomes. The discussion dives into trends like the shift to smaller, high-impact activations, the need for internal alignment and enablement, and finding the right balance between AI-driven efficiency and authentic human connection. EJ also offers practical strategies for event professionals, covering tech integration, data organization, and team collaboration, while championing a mindset of continuous growth, self-awareness, and playing to your strengths. Here’s what you’ll hear about in this conversation: How to use data and integrated tech to connect event engagement to pipeline and prove ROI. Why you should prioritize quality over quantity & target the right audience with high-impact experiences. How to empower internal teams with clear goals, creative tactics, and open communication. For transcripts, mentions, and more, visit:
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From Friction to Flow: Axon’s Event Registration Tactics
07/21/2025
From Friction to Flow: Axon’s Event Registration Tactics
On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration. Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both operations and attendee satisfaction. From navigating the differences between B2B and B2C audiences to handling free vs. paid events, this conversation is packed with actionable strategies. Discover how to: Customize registration flows for multi-location or complex events Make paid registration seamless with value-driven messaging and flexible payments Simplify group signups and justify costs with downloadable templates Continuously refine your process with an attendee-first mindset Whether you're planning large conferences or niche webinars, Samantha’s advice will help you rethink and elevate your registration strategy. For transcript, mentions, and more, visit: https://www.bizzabo.com/podcast/axon-event-registration-tactics
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Event Registration Mastery: Tactics from Nasdaq, Axon & Bizzabo
07/14/2025
Event Registration Mastery: Tactics from Nasdaq, Axon & Bizzabo
Struggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo webinar featuring Daniel McCartt (Nasdaq), Samantha Arth (Axon), and Gabrielle Scott (Bizzabo), who share real-world strategies to streamline and personalize your event registration process. You’ll hear expert insights on: Reducing friction by simplifying registration forms and using conditional fields. Driving sign-ups through creative incentives, referral offers, and multi-channel marketing. Collaborating with sales and marketing teams to align messaging and goals. Avoiding common mistakes like overly complex workflows or one-size-fits-all approaches. The panel also reveals how tools like Bizzabo enhance registration performance and attendee satisfaction through automation, segmentation, and real-time testing. Whether you're planning a large-scale conference or an intimate webinar, this episode offers tactical advice to boost conversions and create a seamless attendee experience. For mentions, transcripts, and more, visit:
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From Agency to Brand: Smartsheet's ENGAGE User Conference
07/07/2025
From Agency to Brand: Smartsheet's ENGAGE User Conference
In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration. He also dives into how ENGAGE has evolved to include prospects, how Smartsheet’s passionate user base shapes the event, and the strategic goals behind it—from business impact to personalized content. Andy wraps up with advice for event pros: stay curious, ask for help, and embrace new tools like AI. Here’s what you’ll hear about in this conversation: Resilience and adaptability are essential for event planners, especially when navigating team changes or unexpected challenges during large-scale planning. Customizing content and experiences for different audience segments, from prospects to power users, boosts engagement and supports business goals. Leaning on your team and knowing when to ask for help can make all the difference in overcoming hurdles and delivering a successful event. For mentions, transcripts, and more, visit:
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Crafting Intentional Event Experiences and Proving ROI with Projectory
06/09/2025
Crafting Intentional Event Experiences and Proving ROI with Projectory
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Oren Berkovich, Co-founder of Projectory, to discuss the art and science of crafting engaging event experiences. Oren shares insights on the importance of intentional design, personal agency for attendees, and the challenges of proving ROI in the events industry. Through analogies, practical examples, and discussion of audience diversity, Oren emphasizes the need for thoughtful planning, balancing choice with structure, and creating opportunities for meaningful interaction. The conversation explores strategies for audience engagement, such as facilitating peer learning, designing inclusive activities for both introverts and extroverts, and leveraging post-event impact. Oren highlights the value of continuous experimentation, signature moves, and focusing on outcomes beyond the event itself. The episode concludes with advice to start with the end goal in mind and work backwards, ensuring that every event unlocks real-world value for participants and stakeholders. Here’s what you’ll hear about in this conversation: Why designing intentional and thoughtful event experiences is crucial for meaningful audience engagement. How giving attendees personal agency enhances their experience, but should be balanced to avoid choice overload. Why interactive formats lead to better outcomes and should be prioritized over passive content delivery For mentions, transcripts, and more, visit:
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Elevating Event Networking: Smarter Matches and Inclusive Experiences
06/02/2025
Elevating Event Networking: Smarter Matches and Inclusive Experiences
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Will Curran, Bizzabo's brand ambassador, to discuss the evolving landscape of event networking, inclusivity, and attendee engagement. Will shares insights on improving hybrid event experiences, ensuring virtual attendees are not treated as second-class citizens, and the importance of designing events that cater to diverse interaction styles and needs. He emphasizes practical strategies such as making eye contact with virtual audiences, hiring skilled speakers, leveraging ambassadors to guide attendees, and creating multiple networking spaces tailored to different goals and personalities. The conversation also explores the significance of energy management at events, the value of intentional networking environments, and the need for event planners to move beyond traditional approaches like relying on alcohol for socialization. Will and Rachel highlight the impact of thoughtful design, staff engagement, and clear communication in making all attendees feel included and energized. The episode concludes with actionable tips for event professionals to create more inclusive, engaging, and memorable experiences for both in-person and remote participants. Here’s what you’ll hear about in this conversation: Prioritize engaging virtual and hybrid attendees by making them feel seen and included through direct interaction and chat participation. Design networking experiences that are inclusive of different personality types and needs, such as providing ambassadors, quiet spaces, and activities beyond alcohol-centered events. Facilitate multiple networking spaces with clear guidance and physical separation to accommodate various networking goals and energy levels, ensuring all attendees can connect meaningfully. For mentions, transcripts, and more, visit:
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Crafting Transformative Event Experiences: Insights from Wilson Dow
05/26/2025
Crafting Transformative Event Experiences: Insights from Wilson Dow
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discussion explores how event planners can move beyond transactional experiences to create transformative, fan-driven events by leveraging data, understanding audience emotional connections, and curating year-round journeys that foster true fandom rather than mere attendance. Key insights from the conversation include the shift from FOMO (Fear of Missing Out) to JOMO (Joy of Missing Out), the importance of cost and value proposition in attendee decision-making, the role of invisible technology in enhancing event experiences, and the need to cater to multi-generational audiences through data-driven, personalized journeys. The episode emphasizes bringing greater intention and emotional resonance to event design, using data and technology as supportive tools to create a meaningful, lasting impact for attendees. Here’s what you’ll hear about in this conversation: Event planners should focus on creating curated, year-round journeys that foster emotional connections and turn attendees into true fans. Leveraging data before, during, and after events enables more personalized experiences and helps address generational and individual attendee needs. The most impactful event technology is often invisible, seamlessly removing friction and enhancing the attendee experience without being the center of attention. You can also find the link to the Wilson Dow Research Report: The Future of Events here: For the full transcript, mentions, and more, visit:
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Cracking the Event Networking Code with Capital Factory, Projectory, and Bizzabo
05/19/2025
Cracking the Event Networking Code with Capital Factory, Projectory, and Bizzabo
In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by a panel of event professionals to discuss the future of event networking. Oren Berkovich, Co-founder of Projectory, Haley Guerin, Director of Events and Venue at Capital Factory, Will Curran, Brand Ambassador at Bizzabo, and Katie Noe, Product Marketing Manager at Bizzabo. The conversation explores common networking challenges at events, such as lack of structure, awkward icebreakers, and accessibility issues, and emphasizes the importance of intentional design, inclusivity, and leveraging technology like AI and smart badges to facilitate meaningful connections for both introverts and extroverts. The panelists share practical strategies for creating engaging and accessible networking environments, including curated matchmaking, clear networking paths, and integrating technology to track and enhance interactions. They also discuss measuring networking ROI through both quantitative and qualitative data, the role of psychology in fostering connections, and the challenges of hybrid event networking. The episode concludes with actionable insights for event planners to ensure networking is a highlight that keeps attendees coming back. Here’s what you’ll hear about in this conversation: Intentional and inclusive networking design is crucial — don't just add 'networking' to the agenda, but create structured, thoughtful opportunities for all personality types. Leveraging technology like matchmaking tools and smart badges can make networking more accessible, measurable, and engaging for both introverts and extroverts. Measuring networking success requires both quantitative data (like number of connections and meetings) and qualitative feedback to ensure ROI and improve future event experiences. For the full transcript, mentions, and more, visit:
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Tech It to the Next Level: AI, Sustainability & Surviving the Event Grind
04/25/2025
Tech It to the Next Level: AI, Sustainability & Surviving the Event Grind
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Adam Parry, co-founder of Event Tech Live, to discuss the evolution of event technology, the integration of AI, and the growing importance of sustainability in the events industry. Adam shares insights on the challenges faced by event planners, the significance of upskilling in technology, and the need for supporting small but mighty event teams to ensure long-term success and avoid burnout. The conversation also explores the impact of generational shifts on sustainability priorities, the necessity for events to measure and reduce their environmental impact, and the value of attending Event Tech Live for exposure to the latest innovations and expert thought leadership. Adam highlights the importance of creativity and adaptability in leveraging new technologies like AI, and recommends practical tools such as Wispr Flow to boost productivity for event professionals. Here’s what you’ll hear about in this conversation: Why embracing technology and AI is essential for event planners to stay ahead and reduce overwhelm in a rapidly evolving industry. How sustainability is becoming increasingly important in event planning, with future generations likely to prioritize eco-friendly events when making attendance decisions. Why investing in team support and upskilling, including learning about new tech tools, is crucial to prevent burnout and ensure long-term event success. For the full transcript, mentions, and more, visit:
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Turning Event Data into Business Wins with AWS, Encore, and 6Sense
04/14/2025
Turning Event Data into Business Wins with AWS, Encore, and 6Sense
In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success. The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the use of innovative tools to measure and optimize event outcomes. The episode provides valuable takeaways for event professionals looking to demonstrate the value of their events effectively. Here’s what you’ll hear about in this conversation: How to engage attendees by offering incentives like 'swag for your thoughts' to gather real-time feedback. Why you should align event goals with business objectives and ensure all stakeholders are involved in the planning process. How to use technology and data to measure event success and communicate results effectively to stakeholders. For the full transcript, mentions, and more, visit
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Navigating Event Industry Trends, Branding, and Connection with Bizzabo
03/31/2025
Navigating Event Industry Trends, Branding, and Connection with Bizzabo
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events. Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways. Here’s what you’ll hear about in this conversation: Why event planners should focus on creating personal and authentic connections at their events. How utilizing tools and technology can significantly streamline the event planning process and improve efficiency. Why incorporating strong branding and storytelling into events can enhance the overall experience and make it more memorable for attendees. Mentioned in this episode For the full transcript, mentions, and more, visit
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Cracking the Code on Event Registration and Attendance Trends with Opus
03/17/2025
Cracking the Code on Event Registration and Attendance Trends with Opus
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs. Katie McIntyre shares insights on the importance of experiential elements in events, especially for technology clients, to make abstract concepts more tangible and memorable. She emphasizes the need for events to be less transactional and more engaging, allowing attendees to have an organic interaction with the brand. The conversation also touches on the significance of understanding attendee needs and aligning them with brand goals to ensure successful and meaningful event experiences. Here’s what you’ll hear about in this conversation: Why you should incentivize early registration by offering exclusive access to content or limited discounts to combat last-minute sign-ups. How experiential elements in events can make abstract concepts tangible and memorable, enhancing attendee engagement. Why understanding and aligning brand goals with attendee needs is crucial for creating meaningful event experiences. For the full transcript, mentions, and more, visit
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2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events
03/10/2025
2025 Event Industry Benchmarks: Insights into the Future of In-Person, Immersive, and Sustainable Events
In this episode of Event Experience by Bizzabo, host Rachel Moore introduces a special webinar featuring industry veterans Colleen Bisconti from IBM, Katie McIntyre from Opus, and Suzette Wilson Samuels from Drury Design. The discussion focuses on the 2025 State of Events and Industry Benchmarks report, covering topics such as the rise of in-person events, the importance of immersive experiences, sustainability in event planning, and leveraging micro events and webinars to enhance attendee engagement and knowledge retention. The panelists share insights on the challenges and opportunities in the event industry, emphasizing the importance of creating authentic, immersive experiences and the role of technology in enhancing event strategies. They also discuss the significance of micro events and field marketing in supporting larger B2B events, and the evolving role of webinars as a digital tactic. The conversation highlights the need for intentionality, data-driven decision-making, and strategic partnerships to drive successful event outcomes. Here’s what you’ll hear about in this conversation: How in-person events are considered the most impactful marketing channel, with 78% of organizers agreeing on their effectiveness. How sustainability remains a top priority for attendees, with 18% indicating it as their main concern when attending events. How micro events and field marketing are crucial for success, with 64% of organizers planning to use them to support larger events. For the full transcript, mentions, and more, visit
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AI, AR, and Sustainability in Events with BB Blanc
02/24/2025
AI, AR, and Sustainability in Events with BB Blanc
In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the importance of sustainability in AV production. They discuss the impact of AI on event planning and the significance of human interaction in any event experience. Adam Palleschi shares insights into how AI and AR are being used in the events industry, emphasizing the importance of using technology to augment rather than replace human interaction. He also highlights the need for creativity in event planning and the benefits of sharing budgets with AV teams to maximize value and enhance the overall event experience. Here’s what you’ll hear about in this conversation: How AI can enhance event experiences by aiding in messaging, networking, and learning but should not overshadow the human element. How sustainability in AV production is advancing with technologies like LED lighting, reducing emissions and waste. Why event planners should involve AV teams early in the planning process and share budgets to maximize creative potential and event impact. For the full transcript, mentions, and more, visit
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Breaking Down Event Trends, Budgets, and Engagement with 6sense
02/17/2025
Breaking Down Event Trends, Budgets, and Engagement with 6sense
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in the event industry, including the integration of AI, the importance of non-alcoholic beverage options, and how to infuse fun into brand experiences. Bethany shares insights on how to manage event budgets effectively, emphasizing the importance of real-time updates, contingency planning, and transparency with finance teams. She also offers advice for event planners working with more conservative brands on how to incorporate trends and creativity while staying true to their brand identity. Here’s what you’ll hear about in this conversation: Ideas for incorporating fun and trendy activations like mocktails and oxygen bars to create memorable event experiences. The importance of regularly updating and managing your event budget to ensure financial success and transparency with your team and executives. How to leverage your professional network and attend industry events to build relationships and gain insights from other event professionals. For the full transcript, mentions, and more, visit
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Leveraging Event Tech to Enhance the Attendee Experience with BW Events Tech
01/27/2025
Leveraging Event Tech to Enhance the Attendee Experience with BW Events Tech
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Brandon Wernli, CEO of BW Events Tech, to discuss the evolving landscape of event technology. They explore the importance of understanding client needs, selecting the right tools, and the practical application of technology in real-world events. Brandon shares insights on tech adoption in events, highlighting a real-world example involving augmented reality and AI to enhance attendee experience. He emphasizes the importance of having a clear strategy, budget considerations, and the value of pilot testing new technologies before full-scale implementation. Here’s what you’ll hear about in this conversation: How understanding your event's strategy and goals helps you to select the right technology stack. How emerging technologies like augmented reality can enhance attendee experience and solve real-world challenges. How to prepare contingency plans for technology deployments to ensure seamless execution even if issues arise. For the full transcript, mentions, and more, visit
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Predicting the trends with experts from 6sense, Sparks, and BW Events Tech
01/20/2025
Predicting the trends with experts from 6sense, Sparks, and BW Events Tech
In this episode of the Event Experience podcast, industry experts discuss the trends that will shape events in 2025, focusing on experiential learning, immersive events, and networking opportunities. The panelists, including Bethany Murphy, Erica Spoor, and Brandon Wernli, share insights on how these trends can be integrated into event planning, emphasizing the importance of understanding audience preferences and leveraging technology to enhance attendee experiences. The conversation also explores the role of AI in event planning, highlighting its potential to personalize and streamline event experiences. The panelists discuss the challenges and opportunities of adopting new technologies, stressing the need for careful planning and audience engagement. They also touch on the significance of micro-events and gamification, considering their long-term impact on the industry. Overall, the episode provides valuable insights for event planners looking to stay ahead of emerging trends. Here’s what you’ll hear about in this conversation: How to enhance personalization and engagement with AI The importance of understanding your attendees to optimize your events How to use technology with event goals and prevent potential issues Mentioned in this episode For the full transcript, mentions, and more, visit
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Elevating Attendee Experiences Through Event Tech – A Conversation with Forbes
01/13/2025
Elevating Attendee Experiences Through Event Tech – A Conversation with Forbes
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Sydney Melin, Executive Director of Audience and Community Marketing at Forbes, to discuss the role of event technology in enhancing attendee experiences. Sydney shares insights on how Forbes uses event tech to streamline processes and improve engagement, highlighting the importance of integrating technology to provide a seamless experience for attendees. Sydney Melin emphasizes the significance of using event technology not only for event management but also to enhance the attendee experience. She shares examples from Forbes' events, such as the CMO Summit, where they achieved an 80% app adoption rate, demonstrating the effectiveness of using a centralized platform for session registration and communication. Sydney also discusses the potential of AI in post-event communication to maintain engagement and improve future events. Here’s what you’ll hear about in this conversation: How to utilize event technology to enhance attendee experiences and streamline communication. The importance of regularly reassessing and updating your event tech to ensure it meets current needs and capabilities. How to engage with attendees post-event using personalized content and AI-driven tools to maintain community and gather feedback. For the full transcript, mentions, and more, visit
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Embracing Non-Alcoholic Options and Wellness at Events with Elevate Travel Company
12/23/2024
Embracing Non-Alcoholic Options and Wellness at Events with Elevate Travel Company
In this episode of Event Experience by Bizabo, host Rachel Moore interviews Sarah Reuter, CEO of Elevate Travel Company, about her experiences and insights in the event industry. Sarah discusses the shift towards providing non-alcoholic options at events and the importance of mindfulness in both professional and personal lives. Sarah shares her personal journey with alcohol and addiction, emphasizing the need for inclusivity and healthier lifestyle choices at events. The conversation highlights the evolving landscape of event planning, where offering a variety of options, including adhering to dietary restrictions and offering non-alcoholic beverages, is becoming increasingly important to cater to diverse attendee needs. Here’s what you’ll hear about in this conversation: The events industry is increasingly focusing on providing food and beverage options to cater to healthier lifestyle choices and inclusivity. Sharing personal experiences with alcohol and addiction can empower others to be open about their own experiences, reducing stigma and promoting inclusivity in event planning. The industry is evolving to offer more varied food and drink options, allowing attendees with different needs the ability to enjoy social aspects without feeling singled out or pressured to consume alcohol. Mentioned in this episode For the full transcript, mentions, and more, visit
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Community-Led Events, Diverse Audiences, and Innovative Activations with IMEX
12/16/2024
Community-Led Events, Diverse Audiences, and Innovative Activations with IMEX
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Carina Bauer, CEO of IMEX Group, about the recent IMEX America event. Carina discusses the unique aspects of the event, including the introduction of a Brand Experience Summit aimed at bridging the gap between marketers and the events industry and the importance of community-led events that enhance the overall experience for attendees. Carina emphasizes the significance of building a network within the events industry and the need for event planners to prioritize their time effectively. She highlights the value of partnerships in delivering specialized programs and the importance of creating personalized experiences for different sectors of attendees. The episode also touches on the long-term strategic goals of IMEX and the importance of innovation and incremental improvement in the events industry. Carina Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. Carina also takes a keen interest in leadership development, and organizational best practices and culture. Here’s what you’ll hear about in this conversation: Learn the importance of building a network in the events industry to avoid feeling isolated and to gain support from peers. Hear how IMEX America focuses on creating a community-led event experience, allowing attendees to craft unique micro experiences within the larger event. Understand the significance of stepping back to prioritize tasks effectively, ensuring time is spent on the most impactful work for event planners. Mentioned in this episode For the full transcript, mentions, and more, visit
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Beyond the Budget with Ashley Casal
12/09/2024
Beyond the Budget with Ashley Casal
In this conversation, Rachel Moore and Ashley Casal delve into the intricacies of event planning, focusing on budgeting and financial forecasting. Ashley shares her expertise in managing event logistics, emphasizing the importance of understanding costs, setting realistic budgets, and communicating effectively with stakeholders. The discussion also covers the significance of vendor relationships, the necessity of organization in budgeting, and practical advice for new event planners. Throughout the conversation, Ashley highlights the need for flexibility and creativity in maximizing event experiences while managing costs. Meet our panel Ashley Casal is the Director of In-Person Events at Catalyst, where she excels in crafting immersive event experiences that foster community and drive engagement. Known for her expertise in live event strategy, Ashley brings a creative and results-focused approach to connecting audiences with Catalyst's mission. Her shoes of choice for the all-day events are Cole Haan Oxfords. Takeaways Financial Planning: Budget forecasting is essential for estimating financial needs and understanding ROI to make informed budgeting decisions. Event Management: Setting limits, leveraging sponsors, and investing in technology are crucial for successful event planning and maximization of the event budget. Attendee Experience: Food and beverage quality and collecting attendee feedback are vital for a positive attendee experience, which can inform future budgeting decisions. Operational Efficiency: Organization and building strong vendor relationships are key to effective budget management and potential cost savings. Flexibility in budgeting is necessary to adapt to changing costs. Mentioned in this episode For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/beyond-the-budget-ashley-casal
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Big Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit Canada
12/02/2024
Big Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit Canada
In this episode of Event Experience by Bizzabo, host Rachel Moore discusses tips for effective budgeting in 2025 with Noelle Feist, Senior of Global Strategic Events at Zendesk, Ashley Casal, Director of In-Person Events at Catalyst, and Rachel Burden, Head of Events and Sponsorships at Intuit Canada. They highlight the importance of contingency planning, how creative thinking is the key to creating exceptional experiences on a tight budget, and how to manage-up when budgets are stretched thin. Meet our panel Noelle Feist is the Senior of Global Strategic Events at Zendesk. In case you’re not familiar, Zendesk is a service-first CRM company that builds powerful and flexible software to meet the needs of any business. Ashley Casal is the Director of In-Person Events at Catalyst, the go-to resource on advancing gender equity at work, leading women's inclusion and advancement and helping organizations drive systemic change. Rachel Burden is the Head of Events and Sponsorships at Intuit Canada. Serving approximately 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, Intuit helps put more money in consumers’ and small businesses’ pockets, saving them time by eliminating work, and ensuring they have confidence in every financial decision they make. Here’s what you’ll learn in this conversation: How to define your event objective and allocate your budget accordingly Tips for creating a flexible budget Ideas for keeping event costs low Mentioned in this episode For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/tight-budgets-zendesk-catalyst-intuit-canada
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Cracking the Case of Generational Trends in Events with Sarah Gannon
11/25/2024
Cracking the Case of Generational Trends in Events with Sarah Gannon
In this episode of the Event Experience podcast by Bizzabo, host Rachel Moore welcomes Sarah Gannon, director of corporate events at MathWorks, to discuss key trends and priorities for the year 2025. They cover the importance of strategic measurement, addressing generational considerations in event planning, and incorporating wellness into events. Sarah shares her journey in the events industry and offers valuable insights on how to create impactful and memorable event experiences while also emphasizing the importance of continuous learning and community involvement in the industry. Meet Sarah Gannon, a dynamic force in corporate experiential marketing with over 25 years of expertise in crafting impactful event strategies that leave a lasting impact and fuel company growth. She has worked with global giants like BMW, IBM, and GE, and now leads the Corporate Events Team at MathWorks, a Massachusetts software innovator accelerating the pace of engineering and science. Sarah serves as a Board Director for PCMA New England and has earned accolades like Meeting Professional of the Year from MPI New England. Here’s what you’ll hear about in this conversation: How to use events as part of your brand’s broader communication strategy Where to find volunteering opportunities in industry associations for your career growth How to define your event’s clear purpose and measurement strategy Mentioned in this episode by Taylor Jenkins For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/sarah-gannon-generational-event-trends.
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Hosting 1,000 Dinners to Build Community with Sam Jacobs and Alon Alroy
11/18/2024
Hosting 1,000 Dinners to Build Community with Sam Jacobs and Alon Alroy
In this episode of Event Experience by Bizzabo, Rachel Moore moderates a discussion between Alon Alroy, co-founder and CMO of Bizzabo, and Sam Jacobs, CEO of Pavilion, focused on the intersection of events and community building for business growth. They highlight the importance of structure in event planning, the rise of smaller regional events, and the long-term benefits of community over immediate demand generation. Key points include how networking can be enhanced through structured events, the ROI of smaller micro-events, and how to measure the success of community building efforts. Alon Alroy is the co-founder and Chief Marketing Officer of Bizzabo. As a refresher, Bizzabo's Event Experience Operating System enables marketing and event teams to manage and scale their event programs. Alon helped build Bizzabo’s go-to-market teams since its founding in 2011. Sam Jacobs is the founder and CEO of Pavilion, the world’s #1 private community for GTM leaders. Since 2016, Sam has bootstrapped Pavilion to be a network of over 10,000 go-to-market professionals in B2B tech. Here’s what you’ll hear about in this conversation: How crafting structure for your attendees enhances networking. How to see real ROI from hosting smaller events consistently. How to play the long game of community building for overall revenue success. Mentioned in this episode by Marc Benioff For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/sam-jacobs-pavilion-community.
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Knowledge Sharing is the New Networking with Christine Renaud
11/11/2024
Knowledge Sharing is the New Networking with Christine Renaud
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Christine Renaud, CEO and founder of Braindate. They discuss how Braindate fosters meaningful exchanges at events by moving beyond transactional interactions and into true knowledge sharing and the exchange of experience. In 2008, Christine embarked on a ground-breaking mission: to transform gatherings into knowledge-sharing feasts. Fifteen years and over 1 million participants from 100 countries later, her technology company, Braindate has deeply enriched the lives of those who’ve engaged in meaningful exchanges. In 2015, Christine was selected as one of the “Most Innovative People in the Events Industry” by New York publication Bizbash, and also won the ‘Entrepreneur of the Year’ award in 2016 by Startup Canada. She was also listed in 2018 as one of the Canadian Inspiring Fifty, honoring 50 women shaping the future of technology in Canada. Here’s what you’ll hear about in this conversation: How knowledge sharing improves your event ROI and attendee retention. How event professionals can design meaningful networking opportunities. How knowledge sharing works philosophically to foster a sense of belonging. Mentioned in this episode by Tara Brach For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/christine-renaud-knowledge-sharing-networking.
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Grand opening glory: Anh Nguyen amazes with the launch of BMO Centre in Calgary
11/04/2024
Grand opening glory: Anh Nguyen amazes with the launch of BMO Centre in Calgary
In this episode of Event Experience by Bizzabo, host Rachel Moore talks to Anh Nguyen, principal and co-founder of Spark Event Collective, about her team’s success with the grand opening of the BMO Centre in Calgary, Alberta. Anh shares her insights on managing large-scale events and emphasizing the importance of guiding guests through the experience, which included using over 300 entertainers to create flash mob transitions. She discusses the goals of the event, targeting current and prospective clients of the convention center, and highlights the collaborative effort required, involving a team of specialized senior event professionals. The episode also delves into the practical challenges and personal experiences faced by event planners, from footwear choices to overcoming setbacks. Anh Nguyen possesses over 15 years of event design, production, and management experience. She has managed everything from intimate corporate functions to large, international events and is known for her keen eye for detail while being able to lead, inspire and manage large, global teams. She founded Spark Event Management, an award-winning, full-service event management firm, from which the Collective is spun off from. Having experienced first-hand the challenges, excitement, disappointments, and thrill of entrepreneurship, she is passionate about supporting independent planners in the pursuit of their professional goals. Here’s what you’ll hear about in this conversation: How team culture impacts the success of winning contracts and clients How using positive peer pressure among event attendees can support activations How to make the event space itself play a leading role in the experience Mentioned in this episode For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/michael-barclay-energy-exchange-experiential.
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Amplifying event energy with Michael Barclay II
10/28/2024
Amplifying event energy with Michael Barclay II
In this episode of Event Experience by Bizzabo, Rachel interviews Michael Barclay II, executive vice president of experiential at Essence Ventures, about his career and the critical role of experiential marketing in consumer engagement. Michael shares personal insights, such as event day essentials, his reading interests in Afro futurism, and industry trends like 'funflation.' Michael Barclay II is a top-tier experiential executive globally, known for driving success across companies, brands, and events. As the Executive Vice President of Experiential at ESSENCE Ventures, he spearheads the ESSENCE Festival of Culture, the largest festival in the U.S. by per-day attendance, attracting nearly 170,000 attendees daily to New Orleans. Recognized as an Industry Innovator by BizBash, Barclay's accolades include a Cannes Lion Bronze Award for the Simone Biles "Pause Is Power" Powerade campaign and a Clio Sports Bronze Award. Here’s what you’ll hear about in this conversation: How to worldbuild for your event experiences How to sustain attendee energy during and after events Michael’s new Crowded House creator platform Mentioned in this episode For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/michael-barclay-energy-exchange-experiential.
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Getting unstuck from outdated event tech stacks with Liz King Caruso, Angie Ahrens, and Clark Hager
10/21/2024
Getting unstuck from outdated event tech stacks with Liz King Caruso, Angie Ahrens, and Clark Hager
In this episode of the Event Experience podcast by Bizzabo, you'll get a taste of the full discussion from our featuring leading event tech experts: Liz King Caruso, CEO of techsytalk; Angie Ahrens, director of global events at MRI Real Estate Software; and Clark Hager, senior director of sales engineering with Bizzabo. Learn about the inefficiencies of outdated event tech and the benefits of consolidating to modern platforms (like ), and explore the on-demand event to gain insights from the live Q&A with our panel of experts: Angie Ahrens is a lifelong learner and event professional who has found her passion in leading teams to create impactful experiences as the Director of Global Events for MRI Real Estate Software. She thrives on collaboration, communication, and adaptability, all while embracing change and nurturing a strong team culture, both in her professional life and her personal adventures. Clark Hager is a seasoned IT leader with over 15 years of experience, specializing in infrastructure and cloud solutions. As the Senior Director of Sales Engineering at Bizzabo, he excels in driving digital transformation, optimizing technology operations, and leading high-performing teams to deliver innovative and scalable software and hardware solutions. Liz Caruso has helped businesses and thought leaders grow their audience and sell their products through in-person, virtual, & hybrid events through her expansive knowledge as an event tech expert. For over a decade, as the CEO of techsytalk, she has been recognized as a “techy” and has been named as a Top 5 Women in Event Tech. Here’s what you’ll hear about in this conversation: Mistakes and gaps found in today’s event tech stacks. Benefits of open source technology for integrations. Real-world success stories of enhanced event management. Mentioned in this episode For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-tech-stack-liz-king-angie-ahrens-clark-hager.
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