In Clear Focus

In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.

In Clear Focus: Measuring Marketing Effectiveness 02/14/2020

In Clear Focus: Measuring Marketing Effectiveness In Clear Focus this week: evidence-based measurement of marketing effectiveness. Bigeye’s Senior Strategist, Dana Cassell, joins us to discuss a novel meta-analysis of almost 6,000 award-winning campaigns and their ROI. Conducted by advertising strategist Mark Ritson, the research study identifies ten drivers of marketing effectiveness. /episode/index/show/inclearfocuspodcastbybigeye/id/13155665

In Clear Focus: Brand Safety and Online Advertising 02/06/2020

In Clear Focus: Brand Safety and Online Advertising In Clear Focus this week: brand safety and online advertising. Jonathan Marciano of online ad verification service CHEQ discusses the challenges of bringing full transparency to the digital advertising ecosystem. We discuss some of the unintended consequences of keyword blacklists that negatively impact publishers and consumers, and Jonathan explains how artificial intelligence is being used to improve brand safety solutions. /episode/index/show/inclearfocuspodcastbybigeye/id/13046795

In Clear Focus: Modeling the Consumer Mind 01/31/2020

In Clear Focus: Modeling the Consumer Mind In Clear Focus this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute. Focused on understanding online behaviors, Daniel walks us through the Institute’s patented conversion heuristic and offers practical tips to help optimize customer touch points for conversion. We discuss the benefits of adopting a customer-centric mindset and reflect on how the growing adoption of smart devices, wearables, and the Internet of Things will impact digital consumerism. /episode/index/show/inclearfocuspodcastbybigeye/id/12967295

In Clear Focus: The Business of Trends 01/24/2020

In Clear Focus: The Business of Trends In Clear Focus this week: consumer trends. Bigeye's Senior Strategist, Dana Cassell, examines the business of identifying, analyzing, and predicting trends in consumer culture. We discuss Data Abundance and Ungendering - two trends identified in Rohit Bhargava's new book, "Non-Obvious Megatrends," and assess how marketers can benefit from successfully identifying and tapping into what's trending. /episode/index/show/inclearfocuspodcastbybigeye/id/12874883

In Clear Focus: Diversity, Equity, and Inclusion 01/17/2020

In Clear Focus: Diversity, Equity, and Inclusion In Clear Focus this week: how advertising agencies are attracting new employees and approaching retention, diversity, and gender equality. Reema Elghossain, VP, 4A's Foundation, shares her observations about how attitudes towards gender and identity are changing the ways agencies engage with their staff. We also hear from Bigeye's Digital Marketing Specialist, Maegan Trinidad, who is an alumna of the 4A's Multicultural Advertising Internship Program and learn how it has helped her career. /episode/index/show/inclearfocuspodcastbybigeye/id/12784331

In Clear Focus: Creating a Culture of Innovation 01/10/2020

In Clear Focus: Creating a Culture of Innovation In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas into startup businesses and commercial products. Michael speaks to the challenges of creating a culture of innovation across a complex healthcare system as well as the tangible benefits experienced by innovators, healthcare professionals, and patient communities. /episode/index/show/inclearfocuspodcastbybigeye/id/12694922

In Clear Focus: Creative in 2020 01/03/2020

In Clear Focus: Creative in 2020 In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen has reported that for CPG brands, 49 percent of sales lift from advertising can be attributable to the creative. Bigeye team members Dominic Wilson, Erik McGrew, and Nick Hammond discuss what the new decade might mean for visual design and consider the challenges of crafting effective advertising campaigns in a fragmented media landscape. /episode/index/show/inclearfocuspodcastbybigeye/id/12611237

In Clear Focus: Bigeye’s Favorite Podcasts (Part 2) 12/27/2019

In Clear Focus: Bigeye’s Favorite Podcasts (Part 2) In Clear Focus this week: more favorite podcasts from Bigeye team members to wrap up 2019. We also take a look at the state of advertising within podcasts, forecasted to generate over $1 billion annually by 2021. Plus an examination of the roles that non-advertising business models such as subscriptions, crowdfunding, and live events are increasingly playing in generating revenues for podcast producers in the US. /episode/index/show/inclearfocuspodcastbybigeye/id/12541703

In Clear Focus: Bigeye's Favorite Podcasts (Part 1) 12/20/2019

In Clear Focus: Bigeye's Favorite Podcasts (Part 1) In Clear Focus this week: members of the Bigeye agency team select their favorite podcasts. Our featured selections this week reveal the origins of scary stories from folklore, explore the exciting potential of gene editing in medicine, debate why things went wrong when The Warrior joined World Championship Wrestling in 1998, and teach how to generate stunning imagery with CGI software Houdini. /episode/index/show/inclearfocuspodcastbybigeye/id/12485597

In Clear Focus: Out of Home Advertising 12/13/2019

In Clear Focus: Out of Home Advertising In Clear Focus this week: out of home advertising. Industry experts Heather Osburn and Jarrod Glick from Outfront Media share their observations about the reasons why out of home continues to see market growth compared to other traditional channels. We learn how digital technology connects out of home boards with consumers’ smartphone screens, and hear how an art director’s experience with dating apps inspired a much-loved campaign for an Orlando animal shelter. /episode/index/show/inclearfocuspodcastbybigeye/id/12393824

In Clear Focus: The Petfood Industry 12/04/2019

In Clear Focus: The Petfood Industry In Clear Focus this week: industry innovations in pet food, packaging, and pet product marketing. Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains what’s new and notable in the world of pet care. In this episode, we learn about emerging trends in pet food packaging, uses of insect-based protein, and the kind of online content that engages pet owners the most. We also hear why highly personalized diets for pets, based on DNA testing, might soon be available. /episode/index/show/inclearfocuspodcastbybigeye/id/12278411

In Clear Focus: Audio Branding and the Spoken Word 11/27/2019

In Clear Focus: Audio Branding and the Spoken Word In Clear Focus this week: audio branding and the rising popularity of spoken word audio entertainment. Twenty-two percent of the US population now listens to an average of seven different podcasts each week, but what lies behind the growing numbers of podcasts and listeners? Voice artist Jodi Krangle believes the medium itself may hold the answer. In this episode, we hear why Jodi considers audio branding the hidden gem of marketing. /episode/index/show/inclearfocuspodcastbybigeye/id/12197597

In Clear Focus: CBD Manufacturing and the US Retail Landscape 11/22/2019

In Clear Focus: CBD Manufacturing and the US Retail Landscape In Clear Focus this week: the US market for cannabidiol. Michael Law of contract manufacturer Eagle Labs shares his observations about the opportunities and potential pitfalls for anyone introducing new CBD products to this booming market. With a background in traditional CPG sales and marketing, Michael offers practical tips for CBD brands and retailers to maximize results. In Clear Focus listeners can use a discount code to receive 50% off a purchase from Eagle Labs’ new line of CBD products. /episode/index/show/inclearfocuspodcastbybigeye/id/12136544

In Clear Focus: Insights-Led Marketing Strategy 11/14/2019

In Clear Focus: Insights-Led Marketing Strategy In Clear Focus this week: Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant to discuss the role that strategy plays within a marketing and communications agency. Dana shares case studies highlighting how consumer insights and audience research can be applied to differentiate brands from their competition, plus practical tips and career advice for anyone seeking to enter the advertising industry. /episode/index/show/inclearfocuspodcastbybigeye/id/12036299

In Clear Focus: CBD Marketing and the Law 11/08/2019

In Clear Focus: CBD Marketing and the Law In Clear Focus this week: the legal status of cannabidiol and cannabis production. As CBD-infused products appear within a growing number of categories, we’re joined by legal expert Joe Englander of Fowler White Burnett P.A. in Miami, Florida. Joe provides practical advice for CBD brands to ensure compliance with current state and federal laws. /episode/index/show/inclearfocuspodcastbybigeye/id/11964452

In Clear Focus: Marketing for Multifamily, Student Housing, and Senior Living Developments 11/01/2019

In Clear Focus: Marketing for Multifamily, Student Housing, and Senior Living Developments In this week’s episode of In Clear Focus, Bigeye account manager Matt Cummings shares his observations about the importance of marketing in the multifamily, student housing, and senior living development and management industry. Matt discusses hot topics in multifamily development and identifies trends that are reshaping the industry. /episode/index/show/inclearfocuspodcastbybigeye/id/11868170

In Clear Focus: The 2019 US Pet Industry Study 10/25/2019

In Clear Focus: The 2019 US Pet Industry Study In this first episode of In Clear Vision, Bigeye’s senior strategist Dana Cassell and VP of insights Adrian Tennant discuss findings from the 2019 US Pet Industry Study. Dana and Adrian break down emerging trends in pet parenting and the implications for pet product marketers as generational differences in device use impact engagement with advertisements. /episode/index/show/inclearfocuspodcastbybigeye/id/11785028

In Clear Focus

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