It's Not About The Money
It’s not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You're tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You're excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbeing Speaker, Financial Coach and Trauma-informed coach. You'll learn the steps to create more wealth, grow your business, and have a better relationship with money. This is the show for you to feel good with money and to explore the meaning beyond wealth. This podcast is the one to listen to if you're a female entrepreneur. ‘Formerly the In Her Financial Shoes Podcast.’
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Breaking Money Cycles: Why You Feel Broke Even When You Have Money (10-Minute Daily Fix)
09/22/2025
Breaking Money Cycles: Why You Feel Broke Even When You Have Money (10-Minute Daily Fix)
Have you ever looked at your bank account and thought "this should feel like enough," yet still felt that familiar knot of anxiety in your stomach whenever money came up? You're absolutely not alone in this experience. This week, I'm diving deep into why you can feel broke even when you have money - and it has nothing to do with the actual numbers in your account. The real culprit? Your nervous system and how it's been programmed to recognise what feels "safe" around money. If you grew up hearing "we can't afford that" or witnessed your parents stress about finances, your body has been encoded with those scarcity patterns, even if you're now financially secure as an adult. Today, I'm sharing the 10-minute daily practice that completely rewired my relationship with worthiness and abundance - because the truth is, you can't think your way out of feeling unworthy, you have to feel your way into a new reality. Chapters 00:00 Understanding Financial Anxiety 03:11 Breaking Money Cycles: The Three Money Zones 10:00 Emotional Freedom and Healing Practices 12:14 Heart Breathing: A Transformative Practice 23:52 Rewiring Your Relationship with Money Resources: 'It's Not About The Money' Take the Sign up to my Become a Get my FREE for Coaches. Take the Download more resources at
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Breaking Money Cycles - Why Saving More Money Never Makes You Feel Safe
09/15/2025
Breaking Money Cycles - Why Saving More Money Never Makes You Feel Safe
In this deeply personal episode, I explore why having more money often doesn't make us feel safer, and why this isn't actually a money problem - it's a meaning problem. Drawing from my own experience of nearly losing my youngest son Thomas twice in his first five weeks of life, I reveal how our "not enough" programming around money often stems from our deepest fears about being unprepared when someone we love is at risk. Through my three-zone model of receiving, holding, and giving, I break down how these inherited money beliefs create an exhausting cycle where we work harder but can never earn, save, or give enough to feel truly secure - because the issue was never about the money itself, but the unconscious meanings we've attached to it. Chapters 00:00 Understanding the Meaning Problem with Money 03:09 Personal Story: A Life-Changing Moment 09:49 The Three Zone Model of Money Relationships 18:45 Exploring the Receiving Zone 25:04 Navigating the Holding Zone 26:16 The Challenges of the Giving Zone 35:48 Changing Money Patterns and Beliefs Resources: 'It's Not About The Money' Take the Sign up to my Become a Get my FREE for Coaches.
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Why Hustle Culture is Killing Your Success: The Long-Haul Leadership Revolution with Chris Ducker
09/08/2025
Why Hustle Culture is Killing Your Success: The Long-Haul Leadership Revolution with Chris Ducker
In this episode, I'm joined by Chris Ducker, serial entrepreneur, founder of Youpreneur, and author of the brand new book "The Long-Haul Leader." Chris shares his deeply personal journey from building multi-seven figure businesses whilst burning himself out, to being diagnosed with phase three adrenal failure, depression, and anxiety all in the same day in 2021. What emerged from that breakdown was a complete reimagining of what sustainable success looks like - moving away from hustle culture towards what he calls "long-haul leadership." We explore his Life OS framework with its four key domains, why hobbies aren't frivolous but essential for productivity, and how Chris completely redefined his relationship with money from chasing it to using it as a tool for creating the life he actually wants to live. Chapters 00:00 Introduction to Long Haul Leadership 01:15 The Journey of Burnout and Recovery 03:52 The Impact of Relationships on Leadership 09:43 Exploring the Life Operating System Framework 17:05 The Importance of Hobbies and Personal Mastery 20:57 The Relationship with Money and Self 23:00 The Journey of Entrepreneurship 26:45 Redefining Success and Celebrating Milestones 27:19 Shifting Perspectives on Money Management 29:32 Understanding 'Enough' in Financial Terms 30:59 The Importance of Self-Care and Well-Being 34:21 Creating a Sustainable You Resources: 'It's Not About The Money' Take the Sign up to my Become a Get my FREE for Coaches. Discover more about Chris Ducker at Hear Listen to
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Building a Business That Runs Without You with Alexis Kingsbury
09/01/2025
Building a Business That Runs Without You with Alexis Kingsbury
Episode Overview In this episode, I'm joined by Alexis Kingsbury, a multi-entrepreneur who started his first business at just 12 years old, yet failed with six consecutive businesses throughout school and university. After being told by a management consultant that he'd "never be able to build a team" and having his first employee quit saying his company had "no culture, no processes and no proper ways of working," Alexis has gone on to build two successful software businesses and a consulting practice serving over 600 organisations worldwide, including Google, Sony and Pepsi. Most importantly, he's completely removed himself from day-to-day operations and regularly takes trips around Europe with his family. If you've ever felt trapped working in your business rather than on it, this conversation will completely change how you think about scaling sustainably. Chapters 00:00 Introduction to Business Freedom 02:44 Early Business Ventures and Lessons Learned 09:38 Mindset Shifts for Business Growth 15:12 The Importance of Enjoying the Journey 20:54 Building a Business That Runs Without You 29:05 Hiring the Right People for Growth 40:11 What Matters Beyond Money Resources: 'It's Not About The Money' Take the Sign up to my Become a Get my FREE for Coaches. Discover Listen to the
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From Leukemia to Financial Adviser: How Crisis Shaped My Money Story with Michelle Taylor
08/25/2025
From Leukemia to Financial Adviser: How Crisis Shaped My Money Story with Michelle Taylor
Episode Overview In this episode, I'm delighted to chat with Michelle Taylor, founder of Women in Wealth and host of the "Talk Wealthy to Me" podcast, who shares her incredibly powerful and vulnerable money story. From growing up with two parents who had completely opposite approaches to money, to being diagnosed with leukaemia at 17, to finding herself unable to buy a magazine at the airport because four credit cards were declined - Michelle's journey is a masterclass in resilience and financial transformation. Her story beautifully illustrates how our early money experiences shape us, and more importantly, how we can rewrite our financial narrative at any stage of life. Chapters 00:00 Empowering Women in Wealth 02:39 Michelle's Early Money Experiences 06:29 Overcoming Adversity: The Impact of Illness 11:08 Lessons from Financial Struggles 18:16 Building Resilience Around Money 19:52 Setting Financial Goals and Mindset 23:32 Common Mistakes Entrepreneurs Make 26:20 Finding Your Support System 31:02 Final Thoughts: Betting on Yourself Resources: 'It's Not About The Money' Take the Sign up to my Become a Get my FREE for Coaches.
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How to Break Generational Money Blocks in 7 Days
08/18/2025
How to Break Generational Money Blocks in 7 Days
In this episode, I share a powerful story about a well-known financial celebrity who, despite decades of expertise and clear logical reasons, had been putting off the same property purchase for almost 20 years. What we discovered in our conversation reveals everything about why you might be undercharging, avoiding money conversations, or sabotaging your financial success - and it's not what you think. Through my seven-day money story discovery process, I'll show you how to uncover the hidden inherited survival strategies that have been passed down through three generations, affecting every financial decision you make, even when you logically know better. Chapters 00:00 Understanding Money Fears and Patterns 13:12 The Seven-Day Money Story Discovery Process Resources: 'It's Not About The Money' Take the Sign up to my Become a Watch Get my FREE for Coaches.
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Always Free - How to Become Financially Free with Jason Graystone
08/11/2025
Always Free - How to Become Financially Free with Jason Graystone
In this episode, I'm delighted to chat with Jason Graystone, author of "Always Free" and investor who achieved financial freedom at just 30 years old. Jason and I actually met on a ski trip with Daniel Priestley earlier this year, and I couldn't resist having him on the show to discuss his remarkable journey from hiding behind the sofa as bailiffs knocked on the door in his childhood council estate, to building a half-million subscriber YouTube channel and living completely financially free on his West Sussex farm. We dive deep into why most people never achieve financial freedom, the psychology of money, trading strategies, and what true freedom really means when it's not about the money. Chapters 00:00 Introduction to Financial Freedom 02:59 Jason's Early Influences and Money Mindset 05:47 The Journey to Financial Security 09:02 Understanding Freedom: Emotional vs. Financial 11:53 The Impact of Childhood Experiences on Financial Views 14:56 Work Ethic and Its Influence on Freedom 18:10 Sacrifices Made for Financial Freedom 21:07 Transitioning to Trading and Entrepreneurship 23:52 Building a Community and Sharing Knowledge 26:00 The Journey of Learning to Trade 28:58 Navigating Emotions in Trading 36:18 Key Skills for Successful Trading 40:11 Investment Strategies and Risk Management 48:36 Finding Freedom Beyond Money Resources: 'It's Not About The Money' Take the Sign up to my Become a Join Join using discount code FFF47 (saving £750) for the first 500 people
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Master Female Financial Freedom in 1 hour: Everything They Never Taught Women About Money!
08/04/2025
Master Female Financial Freedom in 1 hour: Everything They Never Taught Women About Money!
In this comprehensive masterclass episode, I share everything I learned during my 15 years working inside banks as a trained financial adviser, watching thousands of intelligent people convinced they weren't good with money. After discovering that you don't need to be rich to get started, don't need financial qualifications, and definitely don't need to love numbers to build wealth like the top 1%, I'm pulling back the curtain on the complete system that's helped thousands break free from financial stress. This is your complete guide to transforming your relationship with money - covering both the practical strategies and the psychology that banks don't want you to know about - regardless of your starting point. Chapters 00:00 Understanding Money and Wealth Building 12:31 Rewriting Your Money Story 19:31 Creating a Debt Freedom Plan 27:52 Setting Motivating Financial Goals 38:51 Establishing a Weekly Money Routine 45:33 Monthly Financial Focus and Adjustments 54:49 The Importance of Starting to Invest 01:01:06 Investment Strategies Across Life Stages 01:11:22 Psychology of Money and Saving Techniques 01:20:34 Transforming Your Relationship with Money 01:21:33 The Female Financial Foundations Course Overview 01:22:56 Exclusive Course Offer and Bonuses Resources: 'It's Not About The Money' Take the Sign up to my Become a Join Join using discount code FFF47 (saving £750) for the first 500 people
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How to Build Rich Relationships With Selena Soo
07/28/2025
How to Build Rich Relationships With Selena Soo
Episode Overview In this episode, I'm delighted to chat with bestselling author and visibility expert Selena Soo about her incredible book "Rich Relationships." After following Selena's work for years and witnessing the transformative results her expertise creates, I dive deep into her revolutionary approach to building, nurturing, and activating your million-dollar network. We explore how rich relationships - those that massively enrich the quality of your life - are truly the fastest way to get from where you are to where you want to be, especially in today's economy where trust is at an all-time low and authentic connections can take you places that mass marketing simply cannot. Chapters 00:00 Introduction to Rich Relationships 04:27 Defining Rich Relationships 06:03 The Six Circles of Connection 10:59 Navigating Relationships and Self-Assessment 18:09 Breaking Unhealthy Relationships 23:25 Navigating Relationships and Personal Growth 29:14 Building Your Top 40 Relationships 35:42 The Art of Giving and Receiving in Relationships Resources: 'It's Not About The Money' Take the Sign up to my Become a Join Read Selena's Listen to podcast episode Discover the I did
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Why You're Busy But Not Profitable (And The 3 Ways To Fix It)
07/21/2025
Why You're Busy But Not Profitable (And The 3 Ways To Fix It)
In this episode, I tackle one of the biggest challenges facing business owners today: working 50-70 hours a week but still lying awake wondering where all the money has gone. Through a real client case study and practical strategies, I reveal why being busy isn't the same as being profitable, and share the three fundamental ways to transform your hard work into actual profit that pays you properly. Chapters 00:00 The Busy vs. Profitable Paradox 02:45 Understanding Profit Confusion 06:07 Designing Your Life for Profit 09:13 The Importance of Knowing Your Financial Needs 12:06 Time and Energy Management for Profit 14:55 The Power of Mindset in Profitability 17:46 Strategies to Increase Profit 21:04 Decreasing Costs Effectively 23:56 Mindset Shifts for Financial Success Resources: 'It's Not About The Money' Take the Sign up to my Become a Join
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The 5 Financial Numbers Every Business Owner Must Track With Bucketlist Bombshells
07/14/2025
The 5 Financial Numbers Every Business Owner Must Track With Bucketlist Bombshells
In this episode, I chat with the incredible duo behind Bucket List Bombshells - Cassie and Shay - who met serendipitously in a Mexican coffee shop after both quitting their corporate jobs with one-way tickets. Together, they've built a freedom-based, service-based business generating over £4.5 million in revenue whilst serving thousands of women worldwide. We dive deep into their contrasting money relationships, the power of visionary-integrator partnerships, and the lessons learned from scaling sustainably. Episode Highlights: The Coffee Shop Origin Story - 2013 How both women independently decided corporate wasn't their dream and quit their jobs for one-way tickets to Mexico Meeting in a Playa del Carmen coffee shop through a mutual friend The early question that shaped everything: "What does the dream life look like for us?" Building a business around the life they wanted to live, not the other way around How having a mentor with an online business provided a blueprint for possibility The Contrasting Money Relationships in Partnership Shay's Journey (The Integrator): Fast money growth creating challenges with holding wealth and abundance Spending money as quickly as it came in during early success phases Shiny object syndrome and following other successful entrepreneurs without understanding their mechanics Identity becoming tied to daily revenue numbers and success/failure cycles Learning to separate self-worth from business metrics Now finding joy in CEO dashboards and empowering clients with financial clarity Cassie's Journey (The Visionary): "Ignore the numbers and work harder" mentality from early conditioning Type A personality believing harder work = more money Leading to burnout from constantly doing more: more offers, more team, more marketing Going from 25 different offers to just one at their simplification point Learning that scaling comes from amplifying what works, not adding complexity Essential Financial Metrics Every Business Owner Should Track Lead Generation Numbers: How many leads monthly from each source (word of mouth, Instagram, networking) Lead to Sales Call Conversion: Aiming for baseline 50% conversion rate Sales Call Conversion Rates: Most entrepreneurs guess these numbers rather than tracking accurately Revenue vs. Profit Focus: Focusing on profit margins rather than just revenue figures Paying Yourself First: Fixed salary approach rather than percentage-based payments to create stability The Simplification Revolution - From 25 Offers to 3 How complexity became the enemy of clarity and growth The realisation that confused minds don't buy and confused CEOs don't lead well Discovering that more offers don't equal more money Learning to say "not right now" to opportunities and creative ideas The power of channelling creativity outside the business through art classes and hobbies Key Business Philosophy Shifts Business as a Marathon, Not Sprint: Recognising different seasons in business and life Moving away from "always more" mentality toward sustainable growth Understanding that there's never enough when the goal is always more Finding peace through stepping back, scaling back, and simplifying Creative Boundaries for Visionaries: Not asking the business to serve all creative needs Finding outlets for creativity outside revenue-generating activities Understanding the difference between one-time creative pursuits and sustainable business offers Focusing on refinement and consistency rather than constant new launches Partnership Dynamics and Communication The importance of communicating when things don't feel aligned Learning to trust yourself again after perceived failures Not assuming your partner shares the same passion and vision at all times The breakthrough that comes from honest communication about misalignment How addressing issues strengthens both partnership and connection to vision Practical Tools and Strategies The Buyer Persona Deep Dive: Going beyond surface-level target audience work Understanding dream clients down to what car they drive and podcasts they listen to Using real client emails and call language to refine messaging Leveraging AI tools like ChatGPT with detailed buyer personas for better content creation Using sales call transcripts to analyse money mindset blocks and selling patterns Financial Stability Creation: Creating business financial stability that supports desired lifestyle Implementing profit-first principles with fixed salaries Quarterly bonus structure similar to traditional employment Removing the emotional roller coaster of percentage-based payments Final Thought True freedom in business comes not from doing more, but from simplifying and amplifying what works whilst building around the life you actually want to live. Success is sustainable when you understand your natural strengths, communicate openly with partners, and create systems that support both financial growth and personal fulfilment. Chapters 00:00 Celebrating Milestones and New Beginnings 00:55 The Journey to Entrepreneurship 02:19 The Coffee Shop Connection 05:55 Defining the Dream Life 10:40 Navigating Money Mindset 16:05 Data-Driven Decisions in Business 21:15 Understanding Key Financial Metrics 26:03 Balancing Vision and Numbers 32:49 Advice for Future Entrepreneurs 43:39 Communicating Needs in Partnerships 48:46 Free Resources for Entrepreneurs Resources: 'It's Not About The Money' Take the Sign up to my Become a Join Take the Bucketlist Bombshells Listen to podcast episode
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The £50K Month Lie: Why Scaling Broke Me
07/07/2025
The £50K Month Lie: Why Scaling Broke Me
In this vulnerable episode, I share the untold story behind hitting £50,000 months and how success nearly broke me mentally, emotionally, and physically. Rather than celebrating these income milestones, I reveal the shame, overwhelm, and toxicity that comes with scaling without boundaries - and the complete business transformation that saved my sanity. The Moment That Changed Everything - Summer 2023 How my mum discovering my £50K bank statement triggered intense money shame The guilt of making money "easily" when others, including my mum, had to struggle My immediate response: dismissing it as a "one-off" rather than owning my success The realisation that my nervous system was rejecting wealth because it felt dangerous to have more than people I love The Reality Behind the Success - What Nobody Talks About Running 15 different courses and offerings simultaneously: mini courses, evergreen programmes, books, podcast, workshops, membership, certification, mastermind, pensions course, investing course, budgeting course The overwhelming complexity of multiple revenue streams running at once How my two biggest profit generators (12-month mastermind and signature money programme) required constant client acquisition The crushing responsibility of paying team wages on top of my own income The Neurodivergent Entrepreneur's Dilemma How my 2023 ADHD diagnosis explained my love of creating and my overwhelm with complexity The creativity trap: what was joyful and easy became my kryptonite Why neurodivergent brains struggle with "more" - the million pieces of information running simultaneously The toxic scaling trap fuelled by online business gurus pushing "make more, hire bigger teams, create more products" My Great Simplification Journey - What I Actually Did Taking August 2024 completely off (with a separate episode on how to do this) Pausing my podcast for five months - the first break in five years Closing my mastermind (biggest income generator) and stopping launches for my second biggest programme Letting go of a key team member and hibernating whilst travelling Canada with my family The breakthrough conversation with Richard Branson on Necker Island about his circle analogy The Rule of Five Framework for Overwhelmed Entrepreneurs One target market - you can't serve everybody without serving nobody One problem solved - going deep rather than wide, partnering with others for different solutions One offer - mastering one thing completely rather than multiple offerings One platform - I chose LinkedIn and became top 30 money content creator in UK within 90 days One year - committing to this focus for 12 months without wavering My Personal Implementation Story Returning to my core: financial coach training for professionals wanting to help clients with money Focusing on my Money Narrative Clearing Framework as the one thing with biggest impact Investing in LinkedIn mastery course and achieving top 30 UK money creator status Four speaking opportunities in 90 days, including one at the O2 Stripping back to part-time PA and couple of VAs only The Financial Permission I Gave Myself Living off investments and savings for a year to remove financial pressure Paying myself from savings pots rather than staying in constant launch mode Overcoming stories about "wealth experts should be making loads of money consistently" Understanding my numerology: coming out of year 9 (completions/letting go) into year 1 (new beginnings) and now year 11 (spiritual teacher/volatile emotions) The Success Lessons Nobody Teaches You Success Can Be Lonely: How entrepreneurship isolates you from meaningful connections Making 2025 my "year of relationships" - every decision based on improving relationships with self, others, and business collaborations Success Trauma Is Real: How your nervous system can interpret success as danger Generational money patterns affecting permission to hold wealth The need to heal success trauma before scaling Complexity Is the Enemy of Clarity: More offers don't equal more money - confused minds don't buy Confused CEOs don't lead well The power of saying "not right now" to ideas and opportunities Creativity Needs Boundaries: Visionaries need creative outlets outside their business The danger of relying solely on business for fulfilment and joy What happens when you want to sell or retire - preparation for life beyond business Neurodivergent Entrepreneurs Have Different Rules: Traditional business models can be harmful to neurodivergent brains Building business around family priorities and personal energy patterns Working 9-3, no evening webinars, extended wind-down time for nervous system regulation Where I Am Now - The Results of Simplification Significantly more space in my calendar and less stress Lower revenue but exponentially more joy and fulfilment Two focused businesses: UK financial coach training, Jersey personal brand with one container (Energy of Selling mini-mastermind) Smaller, happier, more focused team with better time freedom Dramatically improved mental health and expanded relationships Recognition that wealth is built on focus, not complexity Practical Action Steps for Overwhelmed Entrepreneurs Audit your offerings - what can you cut that's not bringing joy or revenue? Check your nervous system - is success feeling safe? Address money stories holding you back Apply the Rule of Five - where can you simplify across all five areas? Honour your neurodivergence - what actually works for your brain and energy? Redefine success - give yourself permission to prioritise wellbeing over revenue Final Thought This episode emphasises that real wealth isn't just about the money you make - it's about the life you get to live whilst making it. If your success is costing you your sanity, it's time to redefine what success looks like and feels like. My £50K months didn't make me happier; they just made me busier. Chapters 00:00 - Introduction: The Reality of Financial Milestones 03:30 - The Shame of Success 08:00 - The Toxicity of Scaling 14:00 - The Great Simplification 20:00 - The Rule of Five Framework 26:00 - Honoring Neurodivergent Needs 32:00 - Redefining Success Resources: 'It's Not About The Money' Take the Sign up to my Become a Join Discover the I did Listen to
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Why You Can't Break Your Money Patterns (The Psychology of Secondary Gains)
06/30/2025
Why You Can't Break Your Money Patterns (The Psychology of Secondary Gains)
In this episode, I explore why we get stuck repeating the same frustrating money patterns despite reading books, listening to podcasts, and working on our mindset. Rather than blaming ourselves for being broken or lazy, I reveal the hidden psychology behind these behaviours - the secondary gains that keep us "stuck" because they're actually protecting us in some way. Episode Highlights: Understanding Secondary Gains - The Hidden Benefits How every financial behaviour, even destructive ones, serves a positive purpose Why our unconscious mind creates patterns to keep us safe based on old information The concept of secondary gains as "wrapping" around our biggest fears about money How protection mechanisms that once served us may no longer be appropriate at 43 The difference between conscious desires and unconscious protective patterns My Personal Examples: Undercharging and Protection How I stayed in undercharging patterns to avoid rejection and confrontation The realisation that "you're too expensive" is about the other person's values, not my worth My Thermomix story - how I value different things differently (£800 kitchen gadget vs. high-ticket mentoring) The first-class flight dilemma and the guilt around spending £1,500 on comfort The Four Most Common Secondary Gains Around Money 1. Undercharging Pattern: Primary fear: rejection, confrontation, and loss of "nice person" identity Benefits: more people say yes, avoiding uncomfortable negotiations, staying accessible How it prevents claiming full power and owning your brilliance Applies to both business owners and employees negotiating pay rises 2. Chronic Saving Pattern: Primary fear: uncertainty and lack of control Benefits: feeling protected, being the "responsible one," avoiding buyer's remorse How it maintains identity as the sensible person while others are "frivolous" The trap of "never enough" despite growing bank balances 3. Money Avoidance Pattern: Primary fear: adult responsibility and making wrong decisions Benefits: maintaining childlike innocence, having others take responsibility How chaos becomes an excuse to avoid goal-setting and risk-taking Case study from my recent live coaching demonstration about staying in childlike patterns 4. Overspending/Impulse Pattern: Primary fear: making big decisions and planning ahead Benefits: instant emotional regulation, dopamine hits, maintaining victim identity How it helps avoid future planning (especially challenging for neurodivergent brains) My personal pattern of spending everything to avoid making financial decisions The Identity and Relationship Dynamics How money patterns serve our relationships and keep peace Client examples: fear of out-earning mentors, maintaining marriage dynamics The "struggling artist" or "survivor" story identity How staying financially small can protect us from jealousy and judgment The secondary gain of maintaining harmony by not threatening others' positions Spotting Your Own Secondary Gains - Key Questions What do you get to avoid when you stay stuck? What identity does this pattern allow you to maintain? How do your money patterns serve your relationships? What would you have to face if this pattern disappeared tomorrow? Does the possibility of change feel scary, and why? Working With Secondary Gains, Not Against Them The importance of curiosity over judgment How these patterns developed for good reasons and have been trying to protect us My approach using Emotional Freedom Technique (EFT) and Matrix Re-imprinting Combining somatic work with inherited family trauma modalities The goal: making your financial future more exciting than the secondary gain Practical Steps for Change Honouring what the pattern has done for you with gratitude Speaking directly to the protective parts: "Thank you for keeping me safe" Working with the nervous system through gradual, sustainable changes Finding healthy ways to meet the same emotional needs differently Why incremental price increases work better than dramatic jumps The Neurodivergent Perspective How ADHD and autism traits can make planning ahead feel unsafe Why spending everything now avoids future decision-making pressure Reference to previous episodes on managing money with ADHD protective mechanisms Chapters 00:00 Understanding Money Patterns and Secondary Gains 09:52 The Impact of Undercharging and Self-Worth 18:33 Exploring Chronic Saving and Money Avoidance 26:03 Transforming Patterns and Embracing Change Resources: 'It's Not About The Money' Take the Sign up to my Become a with my course - Use code INVEST50OFF2024 for 50% off as a podcast listener. Discover how to manage money when you have ADHD - watch a
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The Invisible Money Scripts Sabotaging Your Success (And How to Rewrite Them)
06/23/2025
The Invisible Money Scripts Sabotaging Your Success (And How to Rewrite Them)
My Personal Financial Adviser Paradox How I spent years giving brilliant financial advice whilst being unable to follow it myself Why excess money never felt safe to hold - everything above day-to-day needs felt dangerous The realisation that it wasn't about willpower, knowledge, or self-control How inherited beliefs about money scarcity and "dirty money" from family arguments shaped my nervous system responses Understanding Borrowed Beliefs - The Father Christmas Analogy Borrowed beliefs as gifts in Father Christmas's sack - given with love but not all serving us today How these beliefs often hold secondary gains and serve us in some way (usually safety) The importance of returning unused "gifts" with love and gratitude to break generational patterns Why changing our money relationship impacts every future generation Where Inherited Money Scripts Come From Family dynamics and early childhood experiences (my Warwick Castle story about my brother losing £20) Religious and cultural influences on money beliefs Specific historical events our families lived through Personal money experiences that create lasting impressions The crucial question: "In my family, money was..." The Three Predictable Patterns of Borrowed Beliefs Low Receiving Pattern: Difficulty allowing money, opportunities, or compliments to come in Common beliefs: "Rich people are greedy," "Money corrupts people," "I don't deserve money" Shows up as: undercharging, deflecting compliments, turning down opportunities, feeling guilty about success My personal example of struggling with praise and awards Low Holding Pattern: Brilliant at making money but terrible at keeping it Common beliefs: "Money disappears anyway," "Something bad happens when I have too much" Shows up as: impulsive spending after earning well, self-sabotage when successful, anxiety about bank balances Case study of my student hitting six-figure months then immediately booking lavish holidays Low Giving Pattern: Fear-based hoarding rather than conscious saving Common beliefs: "I can't afford to be generous," "If I give, there won't be enough for me" Shows up as: difficulty investing in yourself, anxiety about spending on others, perpetual "rainy day" saving The Family Money Tree Exercise How to map out your family's money patterns across generations Questions to explore: Was money talked about openly? Was it a source of arguments? Who controlled money? Common inherited phrases and their impacts: "Money doesn't grow on trees" = scarcity programming "Money's the root of all evil" = spiritual guilt around wealth "We can't afford it" = limitation mindset "Money doesn't buy happiness" = pacifist money story The Generational and Cultural Context How survival strategies from the Great Depression or wartime still influence us today Different cultural approaches to wealth - celebration vs. modesty Gender dynamics between maternal and paternal money influences The historical context that made these beliefs necessary for survival Conscious Choice and Legacy Work Recognising which beliefs served our families but no longer serve us The power shift from unconscious inheritance to conscious choice How this work creates transformation for coaches, therapists, and financial professionals The ripple effect of changing generational money patterns Final Thought This episode emphasises that changing our relationship with money isn't just personal work - it's legacy work that impacts every future generation. When we consciously choose which inherited beliefs to keep and which to lovingly release, we're not just transforming our own financial reality, we're changing the money story for generations to come. Chapters 00:00 Introduction to Money Beliefs 02:10 The Impact of Family Money Stories 05:25 Understanding Borrowed Beliefs 08:32 Identifying Personal Money Experiences 11:57 The Blueprint of Money in Families 17:00 Patterns of Money Behavior 22:24 Mapping Your Money Tree 29:44 Choosing New Money Beliefs Resources: 'It's Not About The Money' Take the Sign up to my Become a with my course - Use code INVEST50OFF2024 for 50% off as a podcast listener. Listen to the previous podcast episode - T Listen to the previous podcast episode -
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Why You Can't Budget Your Way Out of Money Shame
06/16/2025
Why You Can't Budget Your Way Out of Money Shame
In this episode, I share insights from my recent interview with UK-based global company Agon about the crucial link between mental health and money. Rather than offering quick fixes, I explore the deeper emotional landscape beneath financial anxiety and provide six key questions to help you understand what's really driving your money worries Episode Highlights: Understanding the Root of Money Worries Money itself isn't usually what we're worried about - it's what money represents Common underlying fears: relationship security, business stability, lifestyle changes, and team obligations How financial anxiety often stems from deeper meanings we attach to money The difference between surface-level money concerns and their emotional foundations The Emotional Spectrum of Money My ladder metaphor: low-vibrational emotions at the bottom (shame, guilt, stress, anger) vs high-vibrational emotions at the top (gratitude, joy, happiness) Why jumping straight to gratitude practices doesn't work when you're experiencing financial shame The crucial middle step: acceptance of past decisions, inherited beliefs, and trauma patterns How the nervous system creates fight-or-flight responses to protect us from perceived financial threats The Complexity of Money Shame Why shame is the hardest emotion on the spectrum to shift How shame creates a freeze response in the nervous system, leading to financial avoidance Recognising shame through language: the "shoulds" we place on ourselves ("I should be good with money," "I should be further ahead") The importance of compassionate acknowledgement without judgement Money and Neurodiversity How traditional financial advice assumes neurotypical learning styles Specific challenges for neurodivergent individuals: impulse control, budgeting, long-term planning My personal ADHD experience: visual presentations, movement during money conversations, shorter but more frequent meetings The correlation between depression, anxiety, and financial avoidance Beyond Traditional Financial Solutions Why practical solutions (budgets, investment plans) don't work without addressing underlying emotions The problem with control-based planning when control doesn't feel safe How impulsive spending patterns can sabotage investment strategies if safety concerns aren't addressed The importance of understanding emotional patterns before implementing financial tools Professional Development for Coaches How coaches can support clients with money conversations without being qualified financial advisers The power of holding space for psychological exploration around money decisions Tools and frameworks for understanding the patterns behind financial behaviours My financial coach certification programme and free 40-minute training Final Thought This episode emphasises that healing our relationship with money requires understanding the emotional spectrum beneath our financial behaviours. Rather than bypassing difficult emotions to reach gratitude and joy, lasting change comes through accepting where we are, understanding our protective patterns, and working with our individual psychological makeup. Chapters 00:00 Understanding Money Worries and Emotions 06:11 The Emotional Spectrum of Money 12:43 Navigating Mental Health and Money Conversations Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a with my course - Use code INVEST50OFF2024 for 50% off as a podcast listener. Watch the Listen to Listen to Listen to listen to my
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How Digital Currency Is Rewiring Our Money Mindset
06/09/2025
How Digital Currency Is Rewiring Our Money Mindset
Episode Overview In this follow-up episode to last week's conversation with Natalie MacNeil, I explore the psychological and emotional shifts required as we move into the digital currency era. Rather than focusing on technical aspects, this episode addresses the deeper questions about trust, safety, and completely rewiring how our brains think about money. Episode Highlights: The Physical vs Digital Money Mindset Our brains are hardwired to equate real money with tangible things we can hold and count Why Brits love property investing: it's "bricks and mortar" compared to US generations who prefer renting Digital currencies ask us to place value in mathematics and community consensus rather than government The challenge of trusting numbers on a screen that exist in cloud-based systems How our nervous system was designed to equate safety with things we can physically control Understanding Digital Currencies Simply Digital currencies as numbers stored on a huge shared computer network Unlike bank account numbers controlled by one institution, these are verified by thousands of computers worldwide Bitcoin as "digital gold" - limited in supply and designed to hold value Ethereum as a digital platform for building applications and communities The key difference: controlled by mathematics and community, not governments or banks The Generational Divide Personal story of 11-year-old son naturally gravitating toward digital wallets How younger generations view money as naturally existing "on a phone" Older clients who still prefer printed bank statements The comfort level with digital currencies often depends on how one grew up with technology The Great Trust Transfer Examining where we've been placing our trust: banks as the "safe option" The 2008 financial crisis and recent bank failures like Silicon Valley Bank COVID money printing diluting the value of every pound in bank accounts The psychological shift from "the bank will look after my money" to "I am my own bank" Why trusting ourselves feels riskier than trusting institutions that have failed us The Pearl Analogy from Gene Keys Richard Rudd's symbolism of the pearl as feminine metaphor for prosperity How pearls form from pressure and irritation, not perfection Wealth coming from responding with grace to challenges rather than ease Digital currencies as the "pearl" - transforming financial friction into something beautiful Moving from hoarding for ourselves to community and shared values Practical Steps for Building Confidence Using AI to create personalised learning courses about digital currencies Starting with 2-3% portfolio allocation to learn gradually The challenge of getting advice from traditional financial advisors due to regulatory constraints Beginning with small enough amounts to sleep at night but large enough to genuinely learn Treating it like learning any new skill - expecting a gradual comfort-building process Educational Resources Creating AI prompts to build beginner's guides tailored to individual situations Recommendation for Natalie McNeil's AI Dream Team course for entrepreneurs Catherine's book "It's Not About the Money" as foundational mindset work The Get Investing Course for beginner investors with 50% discount code INVEST50OFF2024 Final Thought This transformation is about trust, not technology. We're living through one of the biggest shifts in how humans relate to money since moving away from the gold standard. The key is giving yourself permission to start learning gradually and allowing your nervous system time to adjust, just as it did with online banking. Chapters 00:00 Rewiring Our Money Mindset 04:21 Understanding Digital Currencies 10:03 Generational Perspectives on Money 11:59 Trust and Financial Institutions 15:19 The Pearl Analogy: Transformation in Wealth 21:30 Practical Steps for Building Confidence 28:19 Trust Over Technology: A New Approach Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a Discover Explore (Please note we are an affiliate for this course which means we may earn an affiliate commission for any purchases) I have personally invested and completed this course to help me save hours of time in my business. Download Sign up to Listen to podcast episode: with my course - Use code INVEST50OFF2024 for 50% off as a podcast listener.
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The Future Of Money and AI With Natalie MacNeil
06/02/2025
The Future Of Money and AI With Natalie MacNeil
In this forward-thinking episode, I'm joined by Emmy award-winning media entrepreneur and futurist Natalie MacNeil to explore the radical transformation of money happening before our eyes. From decentralised finance to community wealth-building, we dive deep into what the future holds for how we earn, save, and invest. The Dragonfly Metaphor Richard Rudd's story of the dragonfly as a metaphor for our current financial transformation Water nymphs living underwater with no concept of flying - representing our current understanding of money The biological impulse to climb up and transform into something completely different How we're about to experience a shift as dramatic as moving from water to flying through air From Individual to Collective Wealth The shift from individual wealth-building to community-focused financial systems How AI, robotics, automation, and blockchain will converge to change everything The "zero cost margin scenario" - when robots can produce almost everything for nearly free Why community and focusing on "being human" becomes crucial as machines replace human labour Decentralised Finance Revolution How fiat currency is backed by trust, not gold, creating vulnerability to government money printing The concept of being "your own bank" through decentralised finance Smart contracts replacing traditional intermediaries like bankers and lawyers Decentralised Autonomous Organisations (DAOs) returning power to communities Real examples already happening: Tesla robo-taxis that can work and earn money autonomously New Forms of Wealth Creation Why future wealth won't come from jobs but from owning the machines and AI doing the work Capital ownership becoming more crucial than ever Examples of productive digital assets and cryptocurrency staking The importance of creating a "low burn digital life" with location independence Portfolio Allocation and Risk Management Natalie's 15% crypto allocation vs traditional financial advice of 2-3% The importance of age and risk tolerance in allocation decisions Warning against valueless meme coins and alt coins without real utility Focus on coins with genuine technology and long-term value propositions Values-Based Investing in Digital Assets Screening investments for environmental impact and sustainability Using AI tools to analyse portfolio alignment with personal values The concept of money as "a prayer" - investing with sacred intention Gradual transition rather than wholesale portfolio changes Practical Implementation Strategies Using AI to create personalised financial education courses Building custom GPTs as investment advisors with daily market updates Incorporating emotional forecasting and fear/greed index monitoring The tokenisation of real-world assets like property for easier transactions Preparing the Next Generation How financial education will be radically different in five years Teaching children about digital assets and decentralised systems The importance of understanding both traditional and future financial systems Final Thought This transformation requires both practical preparation and spiritual growth. As robots free up human time, we must explore deeper questions about purpose, abundance, and what it means to be human. The future is moving from scarcity to abundance - but only for those who prepare and adapt. Chapters 00:00 Introduction to the Future of Money 02:52 The Dragonfly Metaphor: Transitioning to New Realities 05:48 From Individual Wealth to Collective Wealth 09:07 The Role of Community in the Future Economy 12:01 Decentralized Finance: A New Financial Paradigm 15:02 Opportunities and Risks in the New Financial Landscape 18:02 Capital Ownership and the Rise of AI 20:46 Investing in the Future: Strategies for Success 23:59 Navigating Risks in the Digital Age 27:14 Understanding Cryptocurrencies: A Beginner's Guide 35:35 The Concept of VisionCoin 38:04 Investing in Decentralized Finance 40:50 Ethical and Values-Based Investing 42:40 Tokenization of Assets 44:52 Practical Steps for Ethical Investing 50:02 Leveraging AI for Financial Education 56:27 The Emotional Aspect of Investing 01:00:29 Preparing for a New Financial Paradigm Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a Discover Explore (Please note we are an affiliate for this course which means we may earn an affiliate commission for any purchases) I have personally invested and completed this course to help me save hours of time in my business. Download Sign up to Listen to podcast episode:
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The Psychology of Wealth: How to Start Thinking Rich with Dr. Brad Klontz
05/26/2025
The Psychology of Wealth: How to Start Thinking Rich with Dr. Brad Klontz
In this episode, I welcome back financial psychology expert Dr. Brad Klontz to explore his latest book "Start Thinking Rich: The 21 Harsh Truths to Take You from Broke to Financial Freedom." Unlike his previous works, this book takes a direct, no-nonsense approach to addressing the mindset barriers that keep people financially stuck. Episode Highlights: The Psychology Behind "Harsh Truths" Why Dr. Klontz chose a more confrontational tone for this book The difference between therapeutic approaches and direct accountability How triggering language like "broke" and "rich" can break through emotional noise The timing element: only 2 out of 10 people are ready for direct confrontation at any given time Broke vs Poor: A Critical Distinction "Broke" defined as a temporary state of having no money "Poor mindset" as a dangerous mental framework that can keep you broke forever The importance of attacking the mindset, not insulting people who lack money How poor mindset can affect people earning £100,000+ per year Developing a Rich Mindset Internal vs External Locus of Control The rare person who looks at their financial situation and says "my mindset got me here" Why people with external locus of control often stay broke forever The power of focusing on the 50% you can control rather than blaming external factors How internal locus of control is the strongest predictor of future wealth The Money Avoidance Paradox People who believe "rich people are greedy" also tend to worship money more than others The internal struggle: "I hate money but desperately want to be rich" How negative beliefs about wealth create psychological barriers to achieving it The Body-Mind Connection in Money Psychology How financial trauma passes down through generations via DNA changes The fight-or-flight response around money stored in our bodies Why poverty creates survival behaviours that later keep people stuck The importance of acknowledging ancestral trauma whilst moving beyond it The Social Dynamics of Wealth Why people sabotage themselves when they achieve financial success The tribal psychology: we're wired to stay within similar socioeconomic groups How friends and family unconsciously sabotage your financial growth out of love Dr. Klontz's personal experience moving away geographically to manage this dynamic Teaching Children About Money Wealthy families have significantly more money conversations than middle-class families Dr. Klontz's strategies with his children: emphasising giving, investing, and hard work The importance of saying "that's not how we choose to spend our money" rather than "we can't afford it" How digital money makes spending easier and less emotionally connected Practical Applications Finding role models who have achieved your goals and share your background The strategy of asking successful people for 20-30 minutes of their time for advice Why surrounding yourself with people who have a "poor mindset" will hold you back The fire (Financial Independence Retire Early) movement example of extreme opposite culture Final Thought The key to developing a rich mindset starts with cultivating an internal locus of control. When facing any problem, ask yourself: "What red flags did I ignore? What can I do differently moving forward?" This shift from blame to personal agency is the foundation of wealth-building psychology. Chapters 00:00 Introduction to Financial Psychology and Dr. Brad Klont 01:58 Exploring 'Start Thinking Rich' and Harsh Truths 06:29 The Difference Between Broke and Poor Mindsets 10:12 Personal Agency and Financial Mindset 15:49 The Connection Between Love and Money 20:39 Body-Mind Connection in Financial Psychology 25:16 The Impact of Social Circles on Wealth Mindset 29:59 The Psychological Impact of Financial Success 36:05 Navigating Relationships and Money 42:55 Teaching the Next Generation About Money 46:02 Cultivating a Rich Mindset Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a
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Finding Brave: How to Reclaim Your Power and Build Genuine Leadership with Kathy Caprino
05/19/2025
Finding Brave: How to Reclaim Your Power and Build Genuine Leadership with Kathy Caprino
In this episode, I welcome back international career and leadership expert Kathy Caprino to explore the concept of finding brave - why bravery is essential for breaking through personal and professional barriers, and how vulnerability can be a pathway to authentic power. Episode Highlights: Kathy's Journey to Finding Brave From an 18-year corporate career to becoming a therapist and coach The pivotal moment of being laid off after 9/11, when her therapist asked: "Who do you want to be in the world?" Training as a therapist and discovering that helping women bypass her own painful experiences became her calling The realisation in 2018 that clients across different backgrounds were bringing the same core problems The Seven Power Gaps Research with over 20,000 women revealed seven critical gaps that prevent people from thriving: Not recognising your special talents, abilities and gifts Communicating from fear, not strength Reluctance to ask for what you want and deserve Isolating from influential support Acquiescing instead of saying stop to unfair behaviour or mistreatment Losing sight of the thrilling dream you had for your life Allowing the past to continue to shape and define you 98% of women surveyed and 90% of men had at least one of these gaps 75% of people had three or more gaps, indicating they weren't truly thriving Redefining Power and Agency Why many people resist the word "power" - associating it with control over others rather than personal agency True power means the ability to shape yourself and what's in front of you through thinking, mindset, beliefs, and energy The importance of understanding that we have agency - we always had it, but often weren't taught how to recognise or use it How fear can create self-fulfilling prophecies through the energy we project The Role of Vulnerability in Finding Brave Kathy's definition of vulnerability: uncertainty, risk, and exposure (following Brené Brown's work) Personal story about confronting her dentist about not wearing her retainer - choosing courage over comfort How masks we wear are often shaped by early family dynamics and societal conditioning The liberating conversation with her Greek mother about challenging authority Practical Tools for Building Personal Agency Career Path Self-Assessment: 13 pages of questions Kathy wishes someone had asked her at 22 The importance of recognising talents beyond just learned skills Reaching out to 10 people for LinkedIn recommendations to see yourself through others' eyes Using personality assessments and alternative frameworks (numerology, astrology, human design) as mirrors for self-discovery The Power of Animals as Teachers Horse therapy example: how animals mirror our energy and leadership styles Kathy's experience volunteering at a horse rescue - how sensitive animals reflect our authentic selves The importance of collaborative leadership styles and knowing when to lead from different positions Final Thought Nothing is wasted - even struggles and detours serve a purpose. Personal growth work is essential for career and leadership success. The key is to reclaim small pieces of joy and creativity that may have been "squashed out" over time. Chapters 00:00 Introduction to Bravery and Personal Growth 03:00 Kathy's Journey: From Corporate to Coaching 08:53 The Concept of Finding Brave 12:00 Defining Bravery: Personal Experiences and Growth 17:10 Understanding Masks: Why We Hide Our True Selves 19:47 Power Gaps: Identifying and Overcoming Barriers 25:11 Personal Agency: Claiming Your Power 29:51 The Role of Family and Social Conditioning 31:11 Mitigating Challenges and Personal Growth 34:50 Recognizing Unique Talents and Abilities 40:53 Exploring Self-Validation and External Resources 46:43 Understanding Leadership Styles and Personal Power 53:01 Embracing Personal Growth and Future Aspirations Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a with Kathy - The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss
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Breaking Your Money Ceiling: How Vulnerability Can Set You Free
05/12/2025
Breaking Your Money Ceiling: How Vulnerability Can Set You Free
In this episode, I explore how financial struggles often aren't money problems at all—they're courage problems. Whether you're hiding from financial conversations, struggling to charge what you're worth, or trapped in cycles of overspending, the real solution might lie in embracing vulnerability and getting "financially naked." Episode Highlights: Understanding Money Ceilings Many people unconsciously downplay financial success due to beliefs that having too much money is greedy or unfair Money taboos keep us playing small with our financial goals Financial identity creates "set points" where exceeding certain levels feels uncomfortable When we exceed these set points, we experience identity disruption and unfamiliar territory Our brain creates these ceilings to keep us "safe" in what's familiar The Fear of Being Exposed Common fears around money include questioning if we're "enough," if we "know enough," or if we've "left it too late" Society teaches us that vulnerability equals weakness We avoid seeking financial help because we don't want to be exposed as lacking knowledge This avoidance creates cycles of indecision and stagnation The Nature of True Vulnerability Brené Brown defines vulnerability as uncertainty, risk, and exposure Personal story of choosing vulnerability at the dentist despite fear of judgment How making choices to be brave can break patterns of avoidance The powerful freedom that comes from being honest about our struggles Four Steps to Financial Vulnerability and Bravery 1. Choose to Be Brave Make a conscious decision to step into courage Ask yourself what's most important in this moment Recognise when avoidance is more painful than vulnerability 2. Pull Apart the Stories We Make Up The brain is wired to create and connect with stories Notice the narratives you're telling yourself about money Question whether these stories are true or just comfortable Recognise when you're making assumptions about how others will respond 3. Acknowledge That Everyone Needs Help with Money Even financial experts struggle with their personal finances 99.9% of financial coaches have needed help with their own money Learning about money is a continuous journey for everyone You are not alone in needing guidance and support 4. Make Being Brave with Money a Decision Choose one area of your finances to get brave with today Identify what conversation you've been avoiding Challenge the stories you're holding onto that aren't true The Physical Experience of Financial Courage Money beliefs live in our bodies, not just our minds Contraction around money creates physical tension Expansion through bravery changes our physical state Our capacity to expand is directly connected to our capacity to give and receive When we expand one area, we naturally expand everything Final Thought Breaking through money ceilings isn't selfish—it's necessary to create bigger, more positive impacts with your work. It requires the courage to be vulnerable, to step into uncertainty, to take risks, and to expose yourself to your deepest money desires. Chapters 00:00 Breaking Your Money Ceiling 12:57 The Power of Vulnerability 17:44 Choosing Bravery in Financial Conversations Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a
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Why Positive Thinking Is Failing Your Bank Account (And What Actually Works)
05/05/2025
Why Positive Thinking Is Failing Your Bank Account (And What Actually Works)
Episode Overview In this episode, following last week's announcement about my evolution as a money visionary, I celebrate surpassing half a million podcast downloads and explore why positive thinking alone often fails to transform our financial reality. Despite countless affirmations and good intentions, many intelligent and ambitious people struggle to create lasting change in their relationship with money. Key Highlights Why Positive Thinking Fails with Money Money beliefs are embodied experiences, not just thoughts in our minds Financial patterns form at an early age and are stored in our nervous system Many beliefs are unconscious or inherited from family generations The "backfire effect" - when positive affirmations contradict embodied beliefs, resistance strengthens Personal example of trying affirmations as a financial advisor while drowning in debt Three Powerful Money Mindset Rituals 1. The Money Mirror Exercise Find a private space with a mirror where you won't be disturbed Hold physical money in your hand (notes rather than cards) Say affirmations while looking in the mirror: "I am worthy of receiving more money" Notice where resistance appears in your body - tension, anxiety, discomfort Breathe into areas of resistance and acknowledge these feelings Creates new associations between your identity and money Client example: After two weeks of practice, an "enabler" type overcame discomfort with receiving money and began charging appropriately 2. Money Date with Your Future Self Particularly helpful for "impulsive" or "pacifist" money story types Set aside 15-30 minutes of undisturbed time Visualise yourself 5, 10, 20, or 30 years in the future Imagine details: appearance, lifestyle, money habits, investments Ask questions: What decisions am I making? What habits helped me create this life? Connect body feelings with thinking mind Anchors future identity into today's experience 3. Release Work Physical practice designed to help let go of limiting beliefs Especially powerful for "architect" and "innovator" money story types Write down every negative or limiting money belief on paper Circle those with the strongest emotional charge Physically destroy the paper - burn it, tear it up, dissolve in water Take deep breaths and imagine feeling lighter as you release old stories Uses symbolism to signal to your unconscious mind that these beliefs no longer have power Implementation Strategies Consistency trumps intensity - commit to regular practice Create habit stacks by attaching rituals to existing routines Use environmental triggers like sticky notes or special candles Track progress in a journal, even if just brief notes Focus on self-accountability rather than external validation Final Thought To create lasting change with money, we must engage our whole being - body, emotions, and mind - rather than relying solely on positive thinking. These embodiment practices bypass unconscious resistance by creating new neural pathways through consistent practice rather than forcing belief change through willpower alone. Chapters 00:00 Introduction and Milestones 02:49 The Limitations of Positive Thinking 05:45 Embodied Practices for Financial Transformation 09:05 Money Mirror Exercise 12:56 Money Date with Your Future Self 16:45 Release Work for Limiting Beliefs 21:01 Implementing Rituals into Daily Life Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a
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A Personal Update - My Next Evolution as a Money Visionary
04/28/2025
A Personal Update - My Next Evolution as a Money Visionary
In this deeply personal episode, I share reflections on my journey over the past 18 months and how my vision for my work is evolving. Looking back over nearly a decade of work in the psychology of money, I explain how this next phase represents not an abandonment of my previous mission, but an expansion to create greater impact. Key Highlights My Journey So Far Starting in financial services at age 18 and the shame of knowing all the practical money advice but not following it myself The transformative power of discovering money psychology and how it changed my relationship with money From weekly blogs to Facebook groups to launching the "In Her Financial Shoes" podcast five years ago Mentoring financial advisors individually, then in groups, and eventually creating a certification programme during lockdown The expansion beyond financial professionals to coaches and therapists who encounter money issues with their clients Personal Evolution and Healing Receiving an ADHD diagnosis 18 months ago that prompted deep internal work The importance of "hiding in a good way" - turning inward to find visibility within myself Working with numerology, life paths and gene keys to understand my deeper purpose Being a mother to two boys and how this has expanded my perspective beyond women's financial empowerment The Expanded Vision: Becoming a Global Money Visionary Moving from helping women heal their relationship with money to becoming a leading authority in the financial space for all Recognising how money itself is evolving - from digital currencies to decentralisation The realisation that financial trauma affects everyone, not just women Building a "bigger boat" rather than abandoning ship - expanding while maintaining emotional depth Practical Changes Coming Closing the Wealthy Woman School in September 2025 to create space for growing the Financial Coach Certification Continuing certain programmes like "The Energy of Selling" for business owners Building more relationships and collaborations with others in the financial space Introducing more guest experts on the podcast, including some who might be considered competitors Focusing on equipping others to help their clients with money beliefs The Money Narratives Clearing Framework Opening up this methodology to all professionals who want to incorporate emotional intelligence into money conversations Recognising that while I can only reach so many people directly, I can equip others to create wider impact New resources coming for existing coaches, including white-labelling opportunities for the Money Story Types tool Final Thought Evolution isn't without challenges. The moments when we feel we're stepping back are often when we're gathering strength to move forward. True evolution isn't about who you leave behind, but who you're finally ready to include. The work of transforming our relationship with money is both deeply personal and profoundly collective, requiring courage, vulnerability, and a willingness to examine generational stories. Chapters 00:00 Catherine's Personal Journey and Evolution 06:05 Expanding Beyond Financial Services 12:53 The Heart of the Work Remains 18:34 Embracing Change and Visioning 24:10 Moving Beyond Healing to Empowerment Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a
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How to invest during uncertain times
04/21/2025
How to invest during uncertain times
Episode Overview In this episode, I tackle the timely topic of investing during market volatility, particularly relevant as stock markets respond to President Trump's recent tariff announcements. For many investors, these uncertain times can trigger anxiety and fear, but I explain why volatility is actually normal, cyclical, and can present excellent investment opportunities for those with the right knowledge. Key Highlights Understanding Market Sentiment Warren Buffett's famous advice: "Be fearful when others are greedy and greedy when others are fearful" The Fear and Greed Index as a valuable tool for measuring collective investor emotions How buying during periods of extreme fear has consistently produced strong returns over time The counterintuitive nature of successful investing - why it feels uncomfortable to go against the crowd The Psychology of Market Cycles Market sentiment follows predictable emotional patterns: Disbelief → Hope → Belief → Thrill/Euphoria Complacency → Anxiety/Denial → Panic → Depression Then back to Disbelief as the cycle restarts Understanding where you personally get caught in this emotional cycle Common behavioural biases that affect investment decisions: Loss aversion (feeling losses twice as strongly as gains) FOMO (fear of missing out) The endowment effect (overvaluing what we already own) Recognising Your Own Emotions and Behaviours Self-awareness as the most underrated investment skill Research shows individual investors underperform markets by 2-4% annually due to emotional decisions The value of keeping an investment journal to document feelings during market cycles Understanding your risk tolerance and personal biases Understanding Market Cycles The four classic phases of economic cycles: Expansion, Peak, Contraction, Recovery Different market sectors that typically outperform in each phase: Expansion: Technology, consumer-based stocks Peak: Financial sectors, industrial stocks Contraction: Healthcare, consumer staples, utilities Recovery: Materials, energy sectors How to adjust portfolio weightings based on cycle phases The Power of Correlation in Building Resilience Correlation measures how different assets move in relation to each other Understanding correlation coefficients: from -1 (opposite movement) to +1 (same direction) Why true diversification requires assets with low correlation to each other The 2022 example of both bonds and equities declining simultaneously Building a portfolio that can weather different market conditions Final Thought Successful investing is about time in the market, not timing the market. Research shows that missing just the 10 best days in the stock market can cut returns in half over decades. While market volatility might make many investors fearful, those prepared with the right strategies can use uncertain times as opportunities for growth. Chapters 00:00 Investing in Uncertain Times 04:49 Understanding Market Sentiment 09:08 The Psychology of Market Cycles 16:20 Recognizing Personal Emotions in Investing 18:11 Understanding Market Cycles 21:33 The Importance of Correlation in Investments 25:52 Key Strategies for Successful Investing Resources: 'It's Not About The Money' Take the Sign up to my Come to our
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How to plan your next quarter for more financial success
04/14/2025
How to plan your next quarter for more financial success
Episode Overview In this episode, I explore the art of quarterly financial planning as we approach the start of a new quarter in 2025. Whether you've never created a financial plan before, have ambitious money goals gathering dust, or have had to pivot due to unexpected circumstances, this episode offers practical guidance on creating a financial roadmap that actually works. Key Highlights Why Most Financial Plans Fail Living by default rather than design - executing other people's priorities Spending too much time responding to others' needs versus pursuing personal financial goals Getting caught in the "urgency trap" and constantly firefighting True financial wealth is created when focusing on important but non-urgent tasks The Eisenhower Time Matrix for Financial Planning Four quadrants based on urgency and importance Most people spend their days trapped in urgent quadrants (important and unimportant) Financial growth happens in the "important but not urgent" quadrant, including: Regular review of spending patterns Learning about investing Building strategic relationships Developing new income streams or offers The value of regular money dates: 20 minutes a week on one financial area Making Financial Goals Motivating Don't just set empty money targets (e.g., "make £10,000") Connect financial goals to deeper meaning and purpose Ask: "What will this allow me to experience? How will my life change?" Identify the feeling you're seeking: security, freedom, peace, expansion Research shows we're more motivated by purpose than numbers The Danger of Over-Planning Setting too many financial goals leads to overwhelm and failure The fear of spaciousness: filling calendars because emptiness feels unsafe Follow the "one-three-five" rule: One major financial goal Three supporting goals Five routine habits to maintain progress Quality over quantity applies to financial goals Over-planning often stems from scarcity thinking Planning According to Seasons Different quarters require different approaches to financial planning Aligning financial activities with natural energy cycles: Spring: Planting new seeds, starting projects, learning money skills Summer: Execution and expansion (with family time consideration) Autumn: Harvesting, reviewing, optimising systems and expenses Winter: Resting, reflecting, preparing for next year's growth Consider personal cycles: menstrual cycles, numerology cycles, energy patterns The importance of recognising which season you're in with your financial journey Final Thought Financial success comes from intentional planning aligned with values and natural energy cycles. Start with the next 90 days rather than trying to plan the entire year at once and allow flexibility for changes and adjustments along the way. Chapters 00:00 Embracing New Beginnings: Financial Planning for the Quarter Ahead 02:45 Identifying Personal Financial Goals: Beyond the Numbers 06:03 The Eisenhower Matrix: Prioritizing Financial Tasks 08:55 Transforming Planning into a Joyful Experience 12:14 Avoiding Over-Planning: The Power of Focus 15:02 Understanding Seasonal Financial Planning 17:54 Creating a Flexible Financial Framework 20:46 Conclusion: Intentional Planning for Financial Success Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a
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Decoding Your Client's Money Language Words That Reveal Their Money Story
04/07/2025
Decoding Your Client's Money Language Words That Reveal Their Money Story
Episode Overview In this episode, I delve into how coaches, therapists and professionals can decode their clients' money language to uncover deeper beliefs and patterns around finances. By becoming attuned to specific words and phrases, practitioners can help clients identify unconscious money stories that may be limiting their financial wellbeing. Key Highlights The Power of Money Language The words we use around money often reveal our deepest beliefs and fears Most money language is unconscious - clients don't realise what they're revealing Listening carefully can unlock breakthroughs much faster than traditional approaches Money language appears in conversations about pricing, investing, saving, spending and receiving Becoming a Skilled Listener The importance of genuine curiosity when exploring money language The difference between hearing and truly listening to clients Creating space for clients to express themselves fully Noticing emotional markers - when clients speed up, slow down or change their tone Reflecting back exact language rather than paraphrasing or interpreting Money Story Types and Their Language Patterns The Impulsive Key phrases: "I couldn't resist," "I'll figure it out later," "You only live once," "It was calling my name" Makes emotional, in-the-moment money decisions Challenge isn't budgeting skills but creating systems that work with their spontaneous nature Traditional budgeting often feels restrictive and triggers resistance The Architect Key phrases: "I need to plan for this carefully," "What's the return on investment?" "I'm falling behind on my financial goals," "I'm not comfortable taking that risk" Prefers solid plans and struggles with taking financial risks Benefits from permission to be occasionally spontaneous with money May need an "impulsive money pot" to build capacity for flexibility The Enabler Key phrases: "I should help them out," "I can't spend that on myself," "I need to do more" Prioritises others' financial needs before their own Needs support with creating healthy boundaries Benefits from recognising their own financial worthiness The Pacifist Key phrases: "I don't think about money," "Money will work itself out," "Money isn't important to me," "I trust the universe will provide" Avoids financial decisions due to fear of responsibility May have past experiences of poor financial decisions or being rescued financially Needs gentle accountability and small steps to build confidence The Innovator Key phrases: "I see a big opportunity here," "I can always make more money," "The potential upside is huge" Often seen in entrepreneurs who focus on possibilities and growth May neglect stability and foundations in pursuit of opportunity Benefits from strong financial planning alongside their risk-taking Other Language Patterns to Notice Scarcity Language Phrases like "That's never enough," "I can't afford it," "I always run out of money" Indicates patterns of lack and limitation in money thinking Abundance Language Phrases like "There's always more where that came from," "Money comes easily to me" May indicate a healthy relationship with money OR potential neglect of financial stability Inherited Money Beliefs Listen for phrases starting with "My parents always said..." or "In my family, we never..." These reveal generational patterns that may not actually belong to the client Practical Applications Reflect language back: "Tell me more about how money burns a hole in your pocket" Go deeper with questions: "When did you first learn that money was scarce?" Help clients create new language patterns that better serve their financial goals Remember that changing money language can lead to changing money behaviours Final Thought By becoming fluent in the language of money psychology, coaches can create deeper, faster transformations with clients rather than simply handing them off to financial experts. Chapters 00:00 Decoding Money Language 02:52 Understanding Money Stories 06:08 The Role of Active Listening 08:56 Exploring Money Story Types 12:08 Identifying Language Patterns 14:53 Inherited Money Beliefs 18:14 Transforming Money Narratives
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The Four Trauma Responses: How Fight, Flight, Freeze, and Fawn Manifest in Financial Behaviours
03/31/2025
The Four Trauma Responses: How Fight, Flight, Freeze, and Fawn Manifest in Financial Behaviours
Episode Overview In this episode, I explore the often-overlooked connection between trauma responses and our financial behaviours. By examining how fight, flight, freeze and fawn manifest in our relationship with money, I uncover the deeper patterns that shape our financial decisions—often without us even realising it. Key Highlights Understanding Financial Trauma Financial trauma can be passed down through generations via family stories, belief systems and behaviours Research suggests traumatic experiences, including financial stress, can affect gene expression Environmental factors (current economic climate, news) shape our financial behaviours and attitudes Trauma doesn't only refer to major events—it's any experience that exceeds our capacity to cope The key difference between stress and trauma: stress can motivate action while trauma can shut down our ability to act The Four Trauma Responses in Money Behaviours 1. Fight Response Characteristics: Anger, aggression, confrontation, desire for control Financial manifestations: Aggressive pursuit of money at the expense of wellbeing Defensiveness or anger during money conversations High-risk investment strategies without proper research Confrontational behaviour around spending habits Competitive approach to financial status Resistance to accepting financial help from others 2. Flight Response Characteristics: Avoiding responsibilities, burying head in the sand Financial manifestations: Avoiding money conversations or opening bank statements Procrastinating on financial decisions Changing the subject when money comes up Setting up financial systems but not following through Overspending and impulsive shopping as emotional escape Ignoring financial problems until they become overwhelming 3. Freeze Response Characteristics: Becoming stuck, rigid, unable to take action Financial manifestations: Inability to make financial decisions Leaving money in low-interest accounts for years Complete inability to ask for pay rises or raise prices Staying stuck in financially abusive situations Excessive hoarding or saving from fear of insecurity Avoiding spending money even on necessities 4. Fawn Response Characteristics: People-pleasing to avoid conflict or rejection Financial manifestations: Undercharging for services Staying in unfulfilling jobs to please others Taking on clients who can't afford your rates Lending money when you can't afford to Paying for others at your own expense Prioritising others' financial needs over your own The Brain Science Behind Money Trauma The amygdala processes emotions like fear and anxiety during financial stress The hippocampus affects learning, memory and cognitive processing The prefrontal cortex impacts decision-making, planning and impulse control Regulating the nervous system helps all these brain regions function better Moving Forward from Financial Trauma Awareness is the first step—simply noticing when you're in a trauma response Put healthy financial boundaries in place Learn to regulate your nervous system through breathwork and movement Have compassion for these protective responses Take small steps rather than trying to overhaul everything at once Remember: these responses are not who you are—just patterns in your nervous system Final Thought Trauma responses are not who you are—they're patterns in your nervous system that developed to keep you safe. As you bring awareness to these patterns, you create space for new, more empowered financial behaviours to emerge. Chapters 00:00 Understanding Financial Trauma and Its Impact 06:09 Defining Trauma in the Context of Money 11:42 Exploring the Fight Response to Money 16:05 The Flight Response: Avoidance and Procrastination 20:26 The Freeze Response: Paralysis in Financial Decisions 24:44 Fawning: The People-Pleasing Money Response 28:09 Recognizing and Healing Trauma Responses Resources: 'It's Not About The Money' Take the Sign up to my Come to our Become a Previous episodes on Money Trauma:
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Escaping the owner trap: How to find more happiness in your business with Mike Jones, Founder of Better Happy
03/24/2025
Escaping the owner trap: How to find more happiness in your business with Mike Jones, Founder of Better Happy
Episode Overview In this episode, I welcome Mike Jones, founder of Better Happy and author of The Happy Business Revolution, to explore how entrepreneurs can escape the "owner trap" and build more happiness into their businesses. Drawing on Mike's unique background in the military and his transformative experiences living in monasteries, we uncover valuable insights about the true meaning of happiness and how to create a business that serves both clients and the business owner alike. Key Highlights Mike's Journey from Military to Monastery to Business Joined the military in his early twenties seeking an escape from his hometown After two tours in Afghanistan, realised military life wasn't fulfilling him Spent time living with monks in Thailand and Nepal, gaining life-changing insights Discovered that Eastern philosophy views happiness as underlying fulfilment rather than constant ecstasy These experiences led him to start his own businesses with a completely different perspective The Buddhist Approach to Emotions Learning to see emotions as "passing clouds" rather than part of one's identity Understanding we are not our emotions, but the experiencer of emotions This separation from emotions is particularly valuable for business owners on an emotional rollercoaster The practice of not attaching to emotions, whether positive or negative The Owner Trap: Lessons from Mike's First Business Started a gym with the desire to help others, focusing entirely on client happiness Created a business that made clients happy but left him burnt out and unfulfilled "I went into business thinking, 'I'm just going to provide a good service and really look after our clients and the business will just be fantastic'" By COVID, despite having a great team and happy clients, he was miserable The Core Four Model of Business Relationships The business itself - expects cashflow and profitability Customers - expect positive products/services and give money/referrals Team - delivers service and expects wages, belonging, growth opportunities Business owner - provides leadership, finance, growth and expects returns Why Business Owners Neglect Themselves "Business is the most extreme form of personal development there is in disguise" We're evolutionarily wired to be modest, which works against valuing ourselves properly Society often pushes a message that making good money means exploiting others The common trap: "If you're not going to make good money, have a job" Passion alone won't sustain a business—financial reward must justify the stress and risk Breaking Free from the Owner Trap "I thought about me from day one" - Mike's approach to his second business Being "sensibly selfish" - balancing client care with personal wellbeing Defining happiness through values alignment rather than constant emotional highs The danger of "putting life on hold" while building a business Understanding that business is a marathon, not a sprint Practical Steps to Escape the Owner Trap Create an "aligned strategy" that starts with what YOU want from your business Plan what you want your business to provide in terms of finance, fun, freedom and fulfilment Shift from being a reactive business owner (letting the business happen to you) to a proactive one "You can solve all your problems and still not have what you want" - Jim Rohn Stop constantly firefighting problems and focus on creating what you truly desire Final Thought Looking after yourself first isn't selfish—it's necessary for creating sustainable impact. As Mike points out, "If you're constantly burning yourself out to put other things first, you're going to die early, you're not going to be happy to be around, you're not going to have clarity of mind." True business happiness comes from creating a business that serves both clients AND yourself. Chapters 00:00 Escaping the Owner Trap 02:57 Mike's Journey to Happiness 05:47 Buddhism and Emotional Intelligence 08:51 The Shift in Perspective on Happiness 11:55 The Military's Approach to Emotional Training 14:54 Building Better Happy 17:59 Defining Personal Happiness 19:00 The Importance of Learning and Growth 20:06 Understanding the Business Marathon 20:26 The Core Four: Business Relationships 22:55 Overcoming Personal Development Challenges 25:30 The Trap of Modesty in Business 26:29 Building Confidence in Pricing 29:14 Rationality in Business Decisions 31:20 Future Aspirations and Business Evolution 33:34 Escaping the Owner's Trap Resources: 'It's Not About The Money' Take the Sign up to my Connect Further: Find Mike Jones on Find Mike Jones online: Find Mike Jones'
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The Wealth Narrative: Unlearning What We've Been Told About Money
03/17/2025
The Wealth Narrative: Unlearning What We've Been Told About Money
Episode Overview IIn this episode, I explore the wealth gap that exists in the UK (where 45% of men hold stocks and shares ISAs compared to only 26% of women) and challenge us to reconsider what wealth truly means beyond the traditional definition of "assets minus liabilities." Key Highlights The Limited Definition of Wealth Financial services and media have long defined wealth purely in numerical terms This definition feels meaningless to most women's lived experiences While money is important for basic needs, true wealth encompasses much more Our language around money shapes our beliefs and actions Redefining Wealth as Collective Wealth isn't just an individual pursuit but a collective experience It involves investing in companies that build wealth for society It includes experiences that create a deep sense of belonging True wealth makes us feel whole, enriched, and equal The £2 Million Question I explored reactions to the question: "What if I transferred £2 million into your account?" Common responses revealed deep-seated money beliefs: "Where are the strings attached?" "That's too much responsibility" "I need to give it away/share it" "I don't deserve this" These reactions stem from conditioning about our relationship with money When Money Feels Dangerous Many of us have experiences where money created problems: Earning well but experiencing burnout Relationship tensions when financial dynamics shifted Friendship groups judging increased wealth Feeling disconnected from loved ones due to financial differences These experiences create unconscious success ceilings The Perfectionism Trap Fear of making imperfect money decisions leads to paralysis Sharing my personal story of buying property just before the 2007-2008 crash How past "mistakes" create lasting stories about our financial decision-making abilities We often spend money quickly to avoid the responsibility of making "perfect" decisions Breaking Through Money Blocks Growing wealth is less about strategy and more about emotional capacity Our ability to hold more responsibility, trust ourselves with money The importance of recognising all the good financial decisions we've made The first step of the Money Narrative Clearing Method: awareness The Six-Step Money Narrative Clearing Method Awareness as the crucial first step in transformation Identifying patterns in our relationship with holding wealth Recognising the emotions behind our money stories (guilt, shame, judgment) Building trust that money can be a positive tool aligned with our values Final Thought It's time to unlearn narratives like "you don't deserve wealth," "it's too complicated," or "it's greedy to want more." Wealth should be defined not by what we've been told, but by what makes us feel whole, enriched, and empowered. Chapters 00:00 Redefining Wealth: A New Perspective 06:11 The Emotional Connection to Money 12:02 Overcoming Limiting Beliefs About Wealth 18:12 Creating a Safe Space for Wealth 24:05 Your Personal Definition of Wealth Resources: 'It's Not About The Money' Take the Sign up to my
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The Psychological Power of Looking Poor (Why Wealthy People Hide Their Money)
03/10/2025
The Psychological Power of Looking Poor (Why Wealthy People Hide Their Money)
Episode Overview In this episode, I challenge the conventional wisdom about wealth and status by revealing four surprising psychological insights on why embracing a lower profile might actually lead to greater financial freedom and happiness. Key Highlights The Social Conditioning Around Wealth We've been conditioned to believe wealth looks like luxury items, big houses, and status symbols Research tells a completely different story about what creates true financial wellbeing The goal should be growing your bank account, not feeding emotional dependency on status The Psychology of Permanent Dissatisfaction Many of us are trapped in what psychologists call a "cycle of permanent dissatisfaction" Each financial milestone shifts our emotional baseline, creating only temporary happiness The "hedonic treadmill" is wired into our brain chemistry - we quickly build tolerance to new pleasures Studies show that once basic needs are met, additional wealth brings diminishing emotional returns Social Media and Financial FOMO Nearly 40% of people experience financial anxiety from social media Platforms heighten emotional triggers and induce harmful comparison "Financial FOMO" drives spending based on external validation rather than authentic values My Personal Journey with Money Fell into "conspicuous consumption" as a financial advisor - spending for emotional signaling Projected abundance externally while experiencing internal financial incongruence Therapy helped redirect resources toward intrinsic value investments (education, skills, personal growth) This emotional shift transformed my relationship with money and ability to build wealth The Prosperity Paradox Increased resources can actually increase stress when lifestyle inflation occurs Even maintenance costs follow this pattern - luxury brands require nearly three times the upkeep The greater the distance between income and expenses, the more financial peace you experience From External Validation to Internal Values 25% of Americans admit pursuing romantic relationships for financial security Financial secrets and dishonesty often stem from shame around money True wealth comes from internal values like security, peace, and freedom rather than external validation "Your worth is not tied to your net worth" Key Takeaway: Understanding your emotional relationship with money is the first step toward building wealth that matters. Your relationship with money mirrors the relationship you have with yourself. Final Thought It's not about deprivation—it's about redirecting financial energy toward what genuinely fulfills you. Looking "poor" might actually be your path to true emotion Chapters 00:00 The Hidden Power of Looking Poor 02:56 The Emotional Journey with Money 05:48 Conspicuous Consumption and Emotional Spending 09:10 Financial Mindfulness and Emotional Wellbeing 11:58 The Impact of Financial Relationships 14:53 Redefining Wealth and True Fulfillment Resources: 'It's Not About The Money' Take the Sign up to my
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Breaking The Success Ceiling
03/03/2025
Breaking The Success Ceiling
Episode Overview In this episode, I explore why so many female founders experience "success ceilings" - those moments when business finally gains momentum, money flows in, goals are hit... and then something happens to pull us back down. Whether it's sudden emergencies, procrastination on new opportunities, or discounting services, these patterns aren't random. They represent unconscious self-sabotage that happens when money starts to flow. Key Highlights Understanding Success Ceilings Success ceilings manifest as unexpected obstacles just as business gains momentum Common signs include anxiety around increased sales, sudden "emergencies" requiring spending, procrastination on opportunities, discounting services, and boundary issues The brain is trying to protect us by returning to what feels familiar and safe The Cautionary Tale of Nasty Girl Founder Sophia Amoruso grew from an eBay store to $100 million in revenue Appeared on Forbes' list of richest self-made women with net worth of $280 million Released bestselling autobiography "Girlboss" and Netflix series Filed for bankruptcy in 2016 and was acquired for just $20 million in 2017 Illustrates both the excitement of rapid success and challenges of sustainable scaling The Psychology Behind Self-Sabotage We all have a financial identity - a concept of how much money we "should" have When we exceed our unconscious money set point, we experience identity disruption Ancestral programming can trigger safety warnings when we achieve unusual success Trauma changes how genes express themselves, and these changes can be inherited Our nervous system responds to unfamiliarity by shifting into fight, flight, freeze, or fawn Fear of others' expectations creates resistance to expanded success Breaking Through Success Ceilings Nervous System Regulation: - Practice deep breathing: inhale for 4, hold, exhale for 6 - Place one hand on heart, one on stomach while affirming "It is safe for me to receive" - Regular practice helps rewire physical responses to success Create Success Containers: - Open a separate bank account for new income levels - Practice writing larger invoices and sending them to yourself - Rehearse conversations about higher rates - Visualize having a financial team supporting your expanded business Identity Work: - Ask: "Who do I need to become to hold this level of success?" - Create identity statements that align with your expanded financial reality - Find accountability partners who expect this level of success from you - Establish celebration rituals for financial milestones - Set clear boundaries around time and energy Inspirational Examples: Sarah Blakely maintained 100% ownership of Spanx when investors came knocking Her quote: "Success to me is internal, not external" Built a billion-dollar company by focusing beyond just numbers Final Thought Success limits aren't character flaws—they're protective mechanisms that once served us but no longer do. With awareness and practice, we can break through to new levels of sustained success where it feels safe to thrive. Chapters 00:00 Introduction to Success Ceilings 02:50 Understanding Success Ceilings 06:04 The Story of Sophia Amoruso 08:55 Psychology Behind Self-Sabotage 11:55 Ancestral Programming and Financial Identity 14:53 Nervous System Responses to Success 18:08 Breaking the Cycle of Self-Sabotage 20:58 Practical Steps to Embrace Success 23:47 Visualizing and Embodying Success 27:03 Creating New Financial Containers 29:49 Conclusion and Next Steps Resources: 'It's Not About The Money' Take the Sign up to my
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