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In It ForEVER | Helping Businesses Grow Through Events and Membership Programs

Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.

info_outline What it Takes: Putting Together a 1st Ever Conference 051 09/13/2018
info_outline 5 Tips in 5 Minutes Working with Volunteers Episode 50 09/06/2018
info_outline 5 Books We Recommend 049 08/31/2018
info_outline Onboarding New Members 08/24/2018
info_outline Podcastiversary + Contest 047 08/17/2018
info_outline 6 Crucial Metrics of Membership 08/09/2018
info_outline 5 Tips in 5 Minutes: Meeting Budget 045 08/02/2018
info_outline The Value of Student Membership 044 07/27/2018
info_outline How we got here-our personal story 043 07/19/2018
info_outline 5 Tips in 5 Minutes Trade/Vendor Shows 07/12/2018
info_outline Renewal is NOT Retention 06/28/2018
info_outline SEO-What does it all really mean? 040 06/21/2018
info_outline Remedying the Situation 039 06/14/2018
info_outline 5 Tips in 5 Minutes: Prospecting 038 06/01/2018
info_outline The Door Knob Technique 037 05/17/2018
info_outline 5 tips in 5 Minutes for successful fundraising events 036 05/03/2018
info_outline A Shocking Sales Technique 035 04/27/2018
info_outline two two two method works 034 04/19/2018
info_outline Strategic Planning 033 04/12/2018
info_outline 5 Tips in 5 Minutes on Membership Marketing 032 04/05/2018
info_outline IN³ Spring 2018 Review 031 03/23/2018
info_outline Toolkits 030 03/16/2018
info_outline 5 Tips in 5 Minutes: Must Haves for Registration Forms 029 02/28/2018
info_outline Tracking the Membership Experience 028 02/23/2018
info_outline 7 Steps to Creating the Meeting Event Plan 027 02/16/2018
info_outline The One Question That Will Make You Money 026 02/08/2018
info_outline 5 Tips in 5 Minutes for an Effective Membership Brochure 025 02/02/2018
info_outline 4 Reasons to Hire a Professional Planner 024 01/19/2018
info_outline 2 Crucial Questions of Affinity Partnerships 023 01/12/2018
info_outline 5 Tips in 5 Minutes Small Staffs and Teams 021 01/05/2018