Inside the Mind
Have you ever wondered just what exactly is going on in your customers’ minds? Well, it’s time to stop wondering! Tune in for interviews with real shoppers in a variety of retail and consumer sectors, all mixed with analysis and insights. Inside the Mind is produced by Kearney, one of the original management consulting firms. Learn more at www.kearney.com.
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Meet Small-Town Consumers
04/17/2024
Meet Small-Town Consumers
In this episode of Inside the Mind, we talk to three small-town consumers about what makes small-town shopping so different, the challenge of balancing convenience and loyalty, and how online shopping is making a transformative impact on these communities.
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Meet Parent Influencers
04/03/2024
Meet Parent Influencers
In this episode of Inside the Mind, we explore how parents find time for self-care; find the perfect products for children; and find support from their peers, family members and others. We'll learn about the obstacles they encounter and the innovative approaches they adopt to cater to kids’ needs.
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Meet Outdoor Adventurers
03/20/2024
Meet Outdoor Adventurers
In this episode of Inside the Mind, we talk to three outdoor adventurers about their connection with nature, how they choose adventuring gear, and why they keep pushing their personal limits and those of their equipment.
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Meet Superfans
03/06/2024
Meet Superfans
In this episode of Inside the Mind, we talk to four superfans who are devoted followers of their favorite sports teams and musical artists. We'll see just how these superfans became such loyal enthusiasts and how this dedication affects their purchasing and budgeting habits.
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Inside the Mind: Season 4 Trailer
02/28/2024
Inside the Mind: Season 4 Trailer
Inside the Mind is back for season 4! Join Kearney’s Greg Portell and Katie Thomas as they discover the driving forces behind captivating consumer groups, unravel their identities, and gain valuable insights that'll shape the future of consumer companies. From the emotional aspects influencing their behaviors to the passion that fuels their choices, Inside the Mind uncovers the secrets behind their shopping decisions.
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Season 3 Recap
05/17/2023
Season 3 Recap
In this special episode, we’re looking back at the themes and consumer groups we explored in Season 3. From conversations with sports bettors and VR users to thrifters and fast fashion consumers, we’re talking about the forces that bring these consumer groups together.
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Meet Fast Fashion Consumers
05/03/2023
Meet Fast Fashion Consumers
In this episode of Inside the Mind, we talk to three fast fashion consumers in the U.S. and China about what fast fashion means to them and how it informs their fashion decisions. We also examine their views on making fast fashion more sustainable, how it fits into transitional periods such as maternity, and balancing quantity versus quantity.
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Meet Cannabis Enthusiasts
04/19/2023
Meet Cannabis Enthusiasts
In this episode of Inside the Mind, we talk to four cannabis enthusiasts in the U.S. about how cannabis factors into their daily wellness plans, how they're consuming cannabis today, and how innovation has changed the space. We'll also examine how decriminalization and legalization have affected consumer usage and whether cannabis enthusiasts are making full use of the space.
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Meet Sports Bettors
04/05/2023
Meet Sports Bettors
In this episode of Inside the Mind, we talk to three sports betting enthusiasts to learn about their experiences with betting and how the industry has evolved. We also discuss how sports betting apps bring in new users, how bettors in certain states work around legal issues, and what they want to see next from betting services and communities.
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Meet Thrifters
03/22/2023
Meet Thrifters
In this episode of Inside the Mind, we talk to four thrifting enthusiasts to find out what makes this kind of shopping so exciting for them. We’ll explore how thrifting has changed because of social media and influencer content. We’ll also hear about the thrill of the hunt and how each thrifted item contains a bit of personality and nostalgia.
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Meet Coffee Lovers
03/08/2023
Meet Coffee Lovers
In this episode of Inside the Mind, we talk to four coffee lovers from the U.S. and England about how coffee has become a significant part of their daily routine. We discover how they base their lives around the ritual of coffee and the methods they have for making coffee at home versus purchasing it from a shop. We also talk with the CEO of a ready-to-drink coffee company about industry trends.
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Meet VR Users and Gamers
02/22/2023
Meet VR Users and Gamers
In this episode of Inside the Mind, we talk to three VR enthusiasts in the gaming, fitness, and education spaces. We’ll learn how they feel about VR and their healthy skepticism on VR’s scalability. We’ll also discuss how we can continue to make VR more accessible to a wider audience.
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Inside the Mind Season 3 Trailer
02/15/2023
Inside the Mind Season 3 Trailer
Inside the Mind is back for season 3! Join Kearney’s Greg Portell and Katie Thomas as they explore what drives and inspires extraordinary and unique consumer groups. Tune in to hear from cannabis enthusiasts, thrifters, sports gamblers, and more. Discover what motivates these communities and unlocks their passions.
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Season 2 Recap
04/13/2022
Season 2 Recap
In this special episode, we are looking back at various consumer groups and major themes present in Season 2 of Inside the Mind. From conversations with high-end spirits and dog lovers to cosplayers, we talk about the major driving forces that bring these consumer groups together in this conversation.
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Meet Cosplayers
03/31/2022
Meet Cosplayers
Cosplaying is the act of people dressing in elaborate costumes based on characters from comic books, movies, video games, and anime. From its humble beginnings in the 1930s to a growing culture and community, it is set to continue its growth in the years to come. In this episode, we’re talking to three cosplayers to learn about their creative process regarding their costumes, how they immerse themselves in the character, accessibility, and their experiences with witnessing cosplay go mainstream. We’ll also look to consumers in Japan, where “cosplay” was coined in the 1980s to describe the phenomenon when it began to take off.
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Meet Reusable Menstrual Product Users
03/15/2022
Meet Reusable Menstrual Product Users
The use of reusable menstrual products such as menstrual cups and underwear has surged recently and has a real opportunity to disrupt the more traditional menstrual product space — more than many brands realize. In this episode, we’ll talk to three reusable menstrual product users and hear about their reasons for switching from traditional products, how their concerns about sustainability factored into their decision, and why functionality and comfort are significant when choosing the right products.
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Meet Dog Lovers
03/02/2022
Meet Dog Lovers
What it means to own a pet has drastically changed. Pet care has modernized, and there has been a significant cultural shift from being a dog owner to more like a dog parent. In this episode, we are talking directly to those dog lovers. We are looking at what consumers are doing to form a closer bond with their dogs, what our guests purchase for their dogs, and how they build their daily routines around the dogs they love.
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Meet Men's Skincare Users
02/16/2022
Meet Men's Skincare Users
The narrative surrounding men's skincare has significantly changed as more men have begun to embrace skincare routines as a form of self-care. In today's episode, we'll go inside the mind of three men's skincare users. We discuss their shopping habits and learn how they are overcoming the stigma surrounding men's skincare. We also identify the most significant opportunities in the space and see how brands can create a customized approach that respects the individuality of each person's skin.
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Meet Sneakerheads
02/02/2022
Meet Sneakerheads
In this episode, we examine a consumer group that we've really been looking forward to discussing on the show: sneakerheads. Sneakerheads are a passionate and loyal group of consumers who go above and beyond the casual shoe consumer. We take a close look at the experience of shopping for sneakers. We also discuss themes of authenticity, fighting bots for sneaker drops, avoiding fakes on the resale market and the overall thrill of the hunt for a new pair.
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Meet High-End Spirits Consumers
01/19/2022
Meet High-End Spirits Consumers
In this episode, we talk to high-end spirits consumers about how high-end spirits have become more attainable in today's world. In the past, people might have imagined that access to luxury spirits was unavailable to general consumption and reserved only for those with large amounts of expendable income. However, like changes in the luxury fashion industry that we explored in season one, the barrier to entry has become much lower, partly due to changes in the culture and the rise of social media.
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Inside the Mind Season 2 Trailer
01/12/2022
Inside the Mind Season 2 Trailer
Inside the Mind is back for season 2 in January! Join Greg Portell and Katie Thomas to hear about what drives and inspires even more fascinating consumer groups. You’ll hear directly from cosplayers, sneakerheads, dog lovers and more to find out what makes these individuals so passionate and loyal to the groups to which they belong. We’ll see you soon!
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Episode #7: Meet Consumer Communities: Season 1 Recap
05/19/2021
Episode #7: Meet Consumer Communities: Season 1 Recap
We look back at some of the major themes shared across the consumer groups that we talked to in Season 1. There are shared values that consumer groups hold at their core, even if they are ultimately expressed in different ways. Listen to this discussion about community, authenticity, transparency, and education experiences, as well as how brands tap into consumer emotions to inspire their purchasing decisions. We also revisit China to understand what brands can do to drive retail experiences forward.
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Episode #6: Meet Fashionistas
05/05/2021
Episode #6: Meet Fashionistas
A fashionista is someone with a strong personal style who keeps an eye out for the latest trends in clothing and accessories, particularly in designer and luxury fashion. With the rise of social media, who can participate in this traditionally elite and walled-off community is rapidly changing. In this episode, we talk to consumers about the evolution of luxury fashion, the shift towards luxury being more inclusive, and why unique physical retail experiences are still critical in this category.
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Episode #5: Meet Plant-Based Milk Consumers
04/21/2021
Episode #5: Meet Plant-Based Milk Consumers
According to The Good Food Institute, plant-based milk now accounts for 15% of all retail milk sales. Our third Kearney Earth Day Spotlight Survey showed that because of the COVID-19 pandemic, 40% of respondents are now more concerned about environmental issues than ever before. In this episode, we talk to plant-based milk consumers about what they would like to see from the plant-based dairy category, motivated by a mix of animal welfare, health, and sustainability concerns.
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Episode #4: Meet Home Cooks
04/07/2021
Episode #4: Meet Home Cooks
Home cooks have a wide variety of resources available to them today, from specialty retail outlets to internet-based meal kit services. It’s important for brands to understand the current needs of the home cook. In this episode, we talk to three consumers who have differing levels of expertise with meal preparation. We’ll hear about where they turn for recipes and inspiration, where they shop for groceries and supplies, and the psychological benefits that they receive from a love of cooking.
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Episode #3: Meet CBD Consumers
03/24/2021
Episode #3: Meet CBD Consumers
Hemp-derived CBD contains less than 0.3% of THC, the active ingredient in marijuana, and doesn't make users feel the trademark euphoria of a marijuana high. While many consumers rave about the many positive impacts that CBD has had on their lives, there still exists a need for further clarity about CBD products and their efficacy. In this episode, we talk to three CBD users, hear what they have to say about product effectiveness, and learn what they would like to see more of from brands.
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Episode #2: Meet Women Influencers
03/10/2021
Episode #2: Meet Women Influencers
The concept of an influencer, or someone with social influence who can guide consumer behavior and lifestyle decisions, has been around since long before this word existed. What's changed in recent years is that, with the continuing rise of social media, the scope of who can become an influencer has drastically shifted. This episode features a conversation about the community of people currently leading the way in the retail space and changing the marketing landscape forever: women influencers.
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Episode #1: Meet Gen Z
02/24/2021
Episode #1: Meet Gen Z
Generation Z — defined as people born between 1996 and 2010 — is the first digitally native generation in America. They’re generally considered pragmatic and committed to self-improvement. However, they’re also the most diverse generation, making them hard to define with one brushstroke. Set aside your assumptions about Generation Z consumer behavior and learn how they really make decisions when they shop.
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Inside the Mind Season 1 Trailer
02/23/2021
Inside the Mind Season 1 Trailer
Have you ever wondered just what exactly is going on in your customers’ minds? Well, it’s time to stop wondering! Tune in this season for interviews with real shoppers in a variety of retail and consumer sectors, all mixed with analysis and insights.
/episode/index/show/insidethemindpod/id/18065996