INspired INsider Podcast
INspiredINsider Poddcast with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, Agencies, & visionary leaders. CEO's and Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success. You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, RxBar, Orlando Magic and.... There are also amazing inspirational tales... - Jonny Imerman with Imerman Angels fought and beat cancer. His organization matches mentors with people battling cancer. It is one of the largest organizations of its kind in the world. - Jordan Guernsey was founder of MoldingBox a multimillion dollar company while fighting Stage 3 Melanoma. He said it was the best thing that ever happened to him. May he RIP as he lived life to its fullest until the very end. Thank you for listening from your host of http://InspiredInsider.com Dr. Jeremy Weisz.
info_outline
[SaaS Series] The Power of Data in Business Success With Jan Kestle of Environics Analytics
04/24/2024
[SaaS Series] The Power of Data in Business Success With Jan Kestle of Environics Analytics
Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets. Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business challenges. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario. In this episode… The contemporary business landscape is often characterized by an ever-growing dependence on data to succeed. However, discerning the proper data and sources, analyzing, and implementing it can pose significant challenges. Jan Kestle, an expert in utilizing statistics and mathematics to help solve business problems, says it's no longer enough to make decisions based on intuition or guesswork. By leveraging data-driven insights, businesses can better comprehend their customers, enhance marketing endeavors and foster growth. Nevertheless, to truly harness the power of data, it is paramount to collaborate with professionals who can help make sense of the information. These experts specialize in developing data-driven strategies that deliver tangible results for businesses. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the President of Environics Analytics, Jan Kestle. They discuss her professional background in data and statistics, the genesis of Environics Analytics, and how to use data, statistics, and software to better understand customer segments, improve marketing efforts, and solve business problems.
/episode/index/show/inspiredinsider/id/30944448
info_outline
[Top Agency Series] Mastering OOH Advertising: Tips and Insights With Amanda Dorenberg of COMMB
04/23/2024
[Top Agency Series] Mastering OOH Advertising: Tips and Insights With Amanda Dorenberg of COMMB
Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda's work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets. As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across the media industry using new and emerging technologies. She also serves as the Global CEO of Arts Help, a not-for-profit organization recognized for its significant contributions to the creative industries. In this episode… Out-of-home advertising is a powerful marketing tool for businesses of all sizes. However, executing an effective OOH advertising campaign can be challenging. Many companies lack the experience and know-how to execute it properly. According to Amanda Dorenberg, a technology and media executive, OOH advertising allows brands to reach a large audience and create a lasting impression through various mediums such as billboards, digital screens, transit advertising, and street furniture. She highlights that it is versatile and practical, providing an interactive experience that engages passersby and can target specific demographics like commuters, tourists, or shoppers. Knowing that many companies don't know how to do it, she shares her journey of running an organization to help brands effectively utilize OOH advertising. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), Amanda Dorenberg. They discuss COMMB's ideal clients, OOH advertising and its benefits, their new data science platform, and her hemorrhagic stroke experience and lessons learned.
/episode/index/show/inspiredinsider/id/30933778
info_outline
Harnessing the Power of Data To Drive Business Growth With Luke Komiskey
04/18/2024
Harnessing the Power of Data To Drive Business Growth With Luke Komiskey
Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations across healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society. In this episode… In an age where data is abundant, the challenge lies in harnessing its true power to drive business growth. How can organizations transform raw data into actionable insights that propel them forward? This pivotal question lies at the heart of today's data-driven business landscape. According to Luke Komiskey, a seasoned expert in data analytics, the answer lies in skillfully navigating the complexities of data. He highlights the importance of not just collecting data but analyzing and utilizing it effectively to make informed decisions. By weaving stories out of numbers, Luke illustrates how data can lead to more efficient processes, informed decision-making, and significant business growth. His approach demonstrates the transformational impact of data analytics across various industries, from healthcare to education, underscoring its role as a cornerstone of modern business success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Luke Komiskey, Founder and CEO of DataDrive, to delve into the role of data in driving business success. They explore how DataDrive's analytics solutions aid organizations in a variety of industries, Luke's personal journey from global traveler to data analytics leader, and the impact of remote work culture on modern business operations.
/episode/index/show/inspiredinsider/id/30865153
info_outline
[Top Agency Series] Navigating Economic Cycles in Commercial Design With Greg Quinn of X-Design Inc.
04/17/2024
[Top Agency Series] Navigating Economic Cycles in Commercial Design With Greg Quinn of X-Design Inc.
Greg Quinn is the CEO and Principal of X-Design Inc., a highly regarded interior design firm in Canada. As a founding principal of the company, he has overseen the successful execution of more than 3,000 projects for clients across the globe, delivering innovative and effective solutions that meet their specific requirements and expectations. Greg possesses a strong background in strategic planning, design development, interior design, and project management, with over 29 years of experience in firm leadership. He has also served as the President of The Association of Registered Interior Designers of Ontario. In this episode… Designing commercial spaces is a multifaceted task that people should not take lightly. It is a complex process requiring a deep understanding of the company's work, culture, and the overall objectives of the space. Fortunately, some experts specialize in designing commercial spaces for businesses, companies, and organizations. According to Greg Quinn, a seasoned architect and interior designer, these professionals possess the knowledge and skills to create functional and aesthetically pleasing spaces that meet a company's unique needs. Commercial interior design and project management firms have the necessary expertise to conduct research and design spaces that meet your specific needs, enhance productivity, and promote growth. He shares his experience in growing X-Design Inc., navigating through the .com era, the 2008 recession, and the pandemic. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Greg Quinn, CEO and Principal of X-Design Inc., to discuss how he's grown his commercial interior design firm through various economic cycles. Greg talks about X-Design Inc., its process of designing a flexible workspace for a company, and its growth strategy through acquisition.
/episode/index/show/inspiredinsider/id/30857558
info_outline
[Top Agency Series] Effective B2B Marketing Strategies With Shaheem Alam of FiveRings Marketing
04/16/2024
[Top Agency Series] Effective B2B Marketing Strategies With Shaheem Alam of FiveRings Marketing
Shaheem Alam is the Co-founder and CEO of FiveRings Marketing, a full-service agency helping B2B companies in the US create repeatable, scalable, and predictable sales and marketing strategies to grow more revenue. He started his entrepreneurial journey at 20, with his first venture showing him incredible highs and crushing lows. Before FiveRings Marketing, Shaheem was in sales, doing door-to-door sales and growing massive sales teams. He has also been a member of TEC Canada, an account executive at RenoRun Inc., a direct sales executive at Eco Energy Home Services Inc., and founded Triton Marketing LLC. In this episode… As a B2B company, generating revenue is a top priority. However, creating repeatable, scalable, and predictable sales and marketing strategies to consistently achieve this can be challenging. With so many channels to choose from, including LinkedIn sales outreach, cold calling, email outreach, inbound marketing, paid media, content marketing, and many more, it's easy to get overwhelmed. Marketing expert Shaheem Alam recommends working with an agency with the expertise to execute these strategies effectively. They can help you create a personalized sales and marketing strategy tailored to your business needs. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder and CEO of FiveRings Marketing, Shaheem Alam. They discuss FiveRings Marketing’s services, the seven steps for door-to-door sales, the sales process and mindset for cold calling, and how to overcome common LinkedIn and email outreach mistakes.
/episode/index/show/inspiredinsider/id/30840908
info_outline
[Top Agency Series] Leveraging the Voice of Customer Research With Andrea Wolkofsky of shyft digital
04/11/2024
[Top Agency Series] Leveraging the Voice of Customer Research With Andrea Wolkofsky of shyft digital
Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry. Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of marketing. Before shyft, she held senior roles at Viewbix, JK Design, MyClothingCalendar, and more. In this episode… Digital marketing has become an integral aspect of any modern business strategy. Through effective digital marketing techniques, businesses can reach a wider audience, build brand awareness, and drive sales. However, it's not just about reaching as many people as possible; it's imperative to understand your target audience and what drives their behavior. The proliferation of social media and online platforms has made it more crucial than ever for businesses to establish their authentic voice when communicating with their target audience. According to digital marketing expert Andrea Wolkofsky, leveraging the voice of customer research is one way to achieve this goal. This research helps you understand your client's needs and what motivates them to engage with your brand. Doing so can help you improve your messaging and create a digital marketing strategy that resonates with your audience. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder of shyft digital, Andrea Wolkofsky. They discuss Shyft and its services, starting and running a successful digital marketing agency amidst the pandemic, leveraging the voice of customer research, and the experience of working with in-house marketing teams.
/episode/index/show/inspiredinsider/id/30776103
info_outline
[Top Agency Series & SaaS Series] Reaching Consumers On-the-Go With Casey Binkley of Movia Media
04/10/2024
[Top Agency Series & SaaS Series] Reaching Consumers On-the-Go With Casey Binkley of Movia Media
Casey Binkley is the Founder and CEO of Movia, a company helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Casey is also the Founder of Mobilytics, a leading measurement and analytics provider for the out-of-home advertising industry. With his background in entrepreneurial studies, he excels at identifying opportunities and helping businesses get off the ground. In this episode… Out-of-home advertising has been a popular and effective marketing strategy for decades. It is a type of advertising that targets consumers outside their homes by utilizing methods such as billboards, posters, trucks, and digital displays. However, it requires a strategic approach to execute it effectively. Serial entrepreneur Casey Binkley believes in the potential of OOH advertising, as it can reach a large and diverse audience. Unlike other forms of advertising limited to specific channels, it is accessible to everyone, regardless of demographics or interests. Through a unique combination of mobile ads through trucks and technology, he shares how he's made OOH advertising more interactive and engaging, allowing brands to connect with their audiences on a deeper level. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Casey Binkley, Founder and CEO of Movia, to discuss how he helps brands thrive through OOH advertising. Casey talks about the genesis of Movia Media and Mobilytics, mobile billboard advertising tech development and execution, and customer success stories.
/episode/index/show/inspiredinsider/id/30759738
info_outline
[Top Agency Series] Building a Successful Agency in Pharma Space With Dorothy Czylyski of NFA Health
04/09/2024
[Top Agency Series] Building a Successful Agency in Pharma Space With Dorothy Czylyski of NFA Health
Dorothy Czylyski is the Partner and President of No Fixed Address Health, the healthcare division of No Fixed Address Inc., an independent and borderless full-service agency. Her expertise lies in the healthcare and pharmaceutical industry, where she has proven to be an effective client services, marketing, and operations officer. Dorothy has a track record of translating organizational and brand strategy into action and leading successful business growth initiatives. Before joining NFA Health, Dorothy held senior positions at Fresh Squeezed Ideas, Klick Health, SCRIPT, and Publicis LifeBrands Medicus. Her leadership style is based on her passionate commitment to engaging cross-functional teams to achieve internal company and external business objectives. Dorothy is an accomplished leader who excites, engages, and energizes people to be successful and deliver results. In this episode… The pharmaceutical industry is a rapidly evolving landscape with constantly changing regulations and market trends. To navigate the complex landscape of the industry and achieve their business objectives, partnering with a marketing agency is crucial. In recent years, the pharmaceutical industry has had very few full-service agencies, leaving companies with limited options for marketing and other services. Scientist Dorothy Czylyski saw a gap in the market and decided to take action. As the healthcare industry is highly regulated, it requires a unique approach to marketing to ensure compliance. To grow a successful full-service marketing agency in this space, it is fundamental to have a deep understanding of the industry's needs and challenges. From acquiring clients to overcoming challenges and maintaining a work-life balance, Dorothy shares her journey of building No Fixed Address Health from the ground up. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dorothy Czylyski, Partner and President of NFA Health, about growing a marketing agency in the pharma space. Dorothy shares her professional background working at an agency in the pharmaceutical industry, lessons learned, the genesis of NFA Health and what it does, and how she achieved work-life balance.
/episode/index/show/inspiredinsider/id/30741843
info_outline
[Top Agency Series] Innovating Online Marketing Strategies for Law Firms With Rafi Arbel of Market JD
04/04/2024
[Top Agency Series] Innovating Online Marketing Strategies for Law Firms With Rafi Arbel of Market JD
Rafi Arbel is the Founder and President of Market JD, a firm that specializes in online marketing for law firms. Since 2000, Rafi has leveraged his background as a former litigator who ran his own practice to help lawyers grow their client base. His expertise was honed at a leading provider of online marketing and legal research, where he developed a deep understanding of law firm marketing and operations. Rafi founded Market JD to offer personalized online marketing solutions to smaller law firms. He is also a respected speaker at various bar associations and legal conferences, sharing his knowledge on internet marketing. In this episode… How can law firms effectively harness the power of digital marketing to enhance their growth and visibility? What does it take to create a successful online strategy tailored to the unique needs of legal professionals? According to Rafi Arbel, a former litigator turned digital marketing expert, the key lies in creating bespoke marketing strategies that cater to the nuanced demands of law firms. He highlights how tailored search engine optimization and pay-per-click campaigns, when done right, can significantly elevate a law firm's online presence and client acquisition rate. Rafi also stresses the necessity of setting realistic expectations and continuously experimenting with new tactics to stay competitive, highlighting the importance of blending both legal and marketing expertise. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Rafi Arbel, Founder and President of Market JD, to delve into the fusion of law and digital marketing. They explore Rafi's journey from practicing law to becoming an innovative marketer, the development of specialized marketing approaches for law firms, and the critical role of adapting and experimenting in the dynamic world of online marketing.
/episode/index/show/inspiredinsider/id/30675123
info_outline
Parent Guide to Helping Your Anxious Child (Plus Magic Tip To Avoid Three Hours of Tuck-in Time)
04/03/2024
Parent Guide to Helping Your Anxious Child (Plus Magic Tip To Avoid Three Hours of Tuck-in Time)
Dr. Eli Lebowitz is a renowned expert in the field of childhood and adolescent anxiety and serves as the Director of the Program for Anxiety Disorders at the Yale Child Study Center. His expertise includes extensive research on the development, neurobiology, and treatment of anxiety and related disorders, with a focus on how generations and families influence these conditions. Dr. Eli developed SPACE (Supportive Parenting for Anxious Childhood Emotions), a pioneering parent-based treatment program for childhood and adolescent anxiety. This method — proven effective in randomized controlled trials — shifts the focus from children to parents, helping them modify their behaviors to treat their children’s anxiety issues, including separation anxiety, social and generalized anxiety, fears, phobias, panic disorder, and OCD. In this episode… Navigating childhood anxiety can be a daunting task for any parent, especially when facing inadequacy and guilt for failed treatments. How can you support your anxious child effectively without inadvertently reinforcing their fears and anxieties? According to Dr. Eli Lebowitz, a specialist in childhood and adolescent anxiety, the key lies in understanding and adjusting parental behaviors toward this condition. Dr. Eli highlights the importance of reducing accommodations that may exacerbate a child's anxiety while providing supportive, confidence-building communication. When adopting this approach, rather than forcing your child to engage in distressing activities, it’s best to recognize your accommodating behaviors to adjust your perspective. In this episode of the Inspired Insider Podcast, Dr. Leigh Weisz and Dr. Jeremy Weisz are joined by Dr. Eli Lebowitz, Director of the Program for Anxiety Disorders at the Yale Child Study Center and creator of the SPACE treatment. They explore strategies for managing anxious children, tackling bedtime separation anxiety, and addressing parental disagreements in treatment. Tune in for insights and a “magic tip” for streamlining bedtime routines.
/episode/index/show/inspiredinsider/id/30657083
info_outline
[Top Agency Series] Revolutionizing Online Car Sales Marketing With Kyle Orlando of EDealer
04/02/2024
[Top Agency Series] Revolutionizing Online Car Sales Marketing With Kyle Orlando of EDealer
Kyle Orlando is the President of EDealer, a Toronto-based company composed of experts in online car sales catering to clients across all 10 provinces. Possessing a wealth of experience in the automotive industry, Kyle is a seasoned marketer with a proven track record. He is proficient in digital marketing, including search engine optimization, marketing management, project management, digital strategy, and paid digital media. Before joining EDealer, he was a marketing intern at Shaker Recruitment Marketing, a full-service recruitment marketing agency. In this episode… The automotive industry is undergoing a massive shift, and car dealers face unprecedented challenges to keep up with the changing market dynamics. With the rise of digital technologies, it's essential to embrace the online world to boost sales. However, digital marketing can be complex and daunting, requiring expertise in various areas. From website development to social media, content strategies to inventory hosting, backend systems, and more, there are countless challenges car dealers encounter. To succeed in this space, marketing expert Kyle Orlando says that auto dealers must partner with digital marketing experts who can provide a comprehensive solution to their online marketing efforts. By collaborating with professionals with in-depth industry knowledge, dealerships can ensure their online presence is optimized to drive traffic, generate leads, and boost sales. Kyle shares his leadership journey in a company that helps in online car sales. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Kyle Orlando, President of EDealer, about digital marketing in the automotive industry. Kyle talks about EDealer and what it does, digital advertising mistakes dealers often make in the automotive industry, how to design a website focusing on the customer journey as a car dealer, and his leadership journey in project management, marketing, and sales.
/episode/index/show/inspiredinsider/id/30636143
info_outline
Leveraging Digital Marketing: Tips for Success With Dennis Yu of BlitzMetrics
03/28/2024
Leveraging Digital Marketing: Tips for Success With Dennis Yu of BlitzMetrics
Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps people grow their expertise in digital marketing. Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News, and many more. Dennis is also the CTO at ChiroRevenue and a contributor at Adweek, Social Media Examiner, Social Media Club, Tweak Your Biz, 3Q/DEPT, and Business 2 Community. He previously served as a technical marketer at Yahoo, where he built its analytics as an early search engineer. He is also the Host of The Coach Yu Show, interviewing experts to extract their know-how for the community to follow. In this episode… In today's business landscape, digital marketing has become an indispensable tool for any organization wanting to stay ahead of the competition. However, it is a rapidly evolving field that requires businesses to pivot quickly and adopt innovative strategies to succeed. So, how can they leverage digital marketing to take their operations to the next level? By harnessing various digital marketing techniques such as search engine optimization and social media and email marketing, companies can increase their online visibility, drive traffic to their website, and ultimately boost sales. With data analytics and audience segmentation, businesses can create highly targeted campaigns customized to the interests and behaviors of their ideal customers. Unlike traditional marketing methods, digital marketing allows companies to better monitor the performance of their campaigns, adjust their strategies accordingly, and optimize for better results. With these advantages, business coach Dennis Yu says digital marketing is a cost-effective and powerful tool that helps businesses thrive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dennis Yu, Founder and CEO of BlitzMetrics, to discuss how to thrive through digital marketing. Dennis talks about BlitzMetrics and what it does, the Dollar a Day program, mistakes people make with digital marketing, TikTok marketing strategies, and strategies for improving SEO.
/episode/index/show/inspiredinsider/id/30574828
info_outline
[Top Agency Series] Creating Effective Marketing Strategies With Mark Emond of Demand Spring
03/27/2024
[Top Agency Series] Creating Effective Marketing Strategies With Mark Emond of Demand Spring
Mark Emond is the Founder and CEO of Demand Spring, an integrated revenue marketing consultancy working with B2B marketers in building and implementing the marketing strategies and technology stacks that drive transformation and top-line results. The firm works with organizations ranging from high-growth Series C companies to Fortune 500 organizations. Before founding Demand Spring, Mark spent 15 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. He also serves and supports the development of young people as the VP of Competitive, Player and Coach Development with West Ottawa Basketball, the Head Coach for the Capital Region's female team at the Ontario Summer Games, and the Head Coach of the U16 Girls West Ottawa team. In this episode… Marketing is the backbone of any successful business, but it's not always easy to get it right. So, where can you get the partner you need to take your marketing to the next level? According to industry expert Mark Emond, understanding your customer's buying journey is the key to building effective marketing strategies that drive results. By analyzing customer behavior, identifying key touchpoints, and optimizing marketing strategies, companies can create tailored marketing solutions. However, given the complexity of the process, many businesses lack the expertise required to achieve this. With years of experience in content, digital marketing, and technology, Mark shares how he's built an integrated revenue marketing consultancy to help businesses transform their marketing practices and deliver exceptional customer experiences. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Mark Emond, Founder and CEO of Demand Spring, to discuss how companies can take their marketing practices to the next level. Mark talks about Demand Spring, identifying buyer journeys to create targeted content, marketing strategies for financial services, and the main challenges CMOs face in B2B marketing and how to overcome them.
/episode/index/show/inspiredinsider/id/30559793
info_outline
The Power of Performance Marketing in Fintech With Nicky Senyard of Fintel Connect
03/26/2024
The Power of Performance Marketing in Fintech With Nicky Senyard of Fintel Connect
Nicky Senyard is the Founder and CEO of Fintel Connect, a leading performance marketing technology company dedicated to driving growth and innovation in the financial services industry. She has long been an influencer and leader within the affiliate space, contributing to the growth and advancement of Fintel Connect's clients and partners. With over 20 years of experience in performance marketing, Nicky has been a pioneer and entrepreneur, having built and sold the first SaaS marketing tech company in 2016. Her journey began in public relations and marketing and has since evolved, encompassing a comprehensive, multi-channel marketing approach, including social media and influencer marketing. In this episode… In today's fast-paced digital world, performance marketing has become an essential tool for fintech and banking companies looking to grow and stay ahead of the competition. By leveraging data-driven strategies and innovative technologies, performance marketing experts can help companies optimize their marketing efforts and drive meaningful results that directly impact their bottom line. Serial entrepreneur Nicky Senyard says that partnering with a performance marketing technology company dedicated to driving growth and innovation in the financial services industry can bring immense value to your business. These experts understand the unique challenges and opportunities facing fintech and banking companies. They can help you develop a tailored marketing strategy that aligns with your business goals and objectives. With their expertise, you can tap into new markets, improve customer acquisition and retention, and achieve sustainable growth over time. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Nicky Senyard, Founder and CEO of Fintel Connect, about performance marketing for fintech and banking. Nicky discusses Fintel Connect’s offerings, business growth and fundraising strategies, challenges with affiliate marketing, techniques for constructing good offers as a financial institution, and structuring a business for growth.
/episode/index/show/inspiredinsider/id/30542168
info_outline
[Top Agency Series] Creating Better Healthcare Spaces and Neurodiverse Workplaces With Michael Korn
03/21/2024
[Top Agency Series] Creating Better Healthcare Spaces and Neurodiverse Workplaces With Michael Korn
Michael Korn is the Founder and Inventor of KwickScreen, a company specializing in healthcare furniture and interiors. KwickScreen has revolutionized the concept of hospital dividers by introducing a hygienic, portable, and sustainable alternative to disposable curtains to create private and safe spaces for patients in various healthcare settings. Under Michael's leadership, KwickScreen has emerged as a pioneering solution, supplying over 250 hospitals across 15 countries. In addition to his role at KwickScreen, Michael is the Founder of Neurodiverse Works, a consultancy and technology firm dedicated to supporting neurodivergent individuals in the workplace. In this episode… How does one entrepreneur's journey in healthcare innovation intersect with a deep commitment to neurodiversity? Can the challenges of designing hospital spaces inspire a broader conversation about inclusive workplaces? Michael Korn, an accomplished inventor and entrepreneur, emphasizes that the key to success lies in understanding and addressing specific needs. In healthcare, this means creating solutions that enhance patient privacy, contribute to infection control, and improve overall hospital efficiency. For neurodiversity, it involves recognizing the unique strengths and requirements of neurodivergent individuals and creating environments that celebrate and leverage these differences. His approach underlines the importance of empathy, tailored design, and inclusive thinking in driving meaningful change and innovation. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz speaks with Michael Korn, Founder and Inventor of KwickScreen, about his trailblazing journey in healthcare innovation and his advocacy for neurodiversity. They delve into the development and impact of KwickScreen and its growth during the pandemic, as well as the inception of Neurodiverse Works, highlighting the importance of inclusivity and innovation in today's entrepreneurial landscape.
/episode/index/show/inspiredinsider/id/30468728
info_outline
[Top Agency Series] The Power of Digital Advertising Agencies With Josh Rosen of Hotspex Media
03/20/2024
[Top Agency Series] The Power of Digital Advertising Agencies With Josh Rosen of Hotspex Media
Josh Rosen is the President of Hotspex Media, a digital advertising agency ranked the #1 Media Buying and Planning Agency on Clutch. He oversees a team of VPs and Directors focused on ad operations, revenue operations, product, and customer success. With an ever-evolving digital ecosystem and changing client demands, Josh played a pivotal role in developing a unique product offering, Reticle AI, designed to be a self-serve tool for media planning and buying teams. He previously served as the President of Wave Digital Media, an independent trading desk for real-time digital media buys that was acquired by Hotspex. In this episode… The business world is more competitive than ever, and staying ahead of the curve requires a comprehensive digital marketing strategy. Unfortunately, many brands don't have the expertise to navigate the complexities of the digital ecosystem effectively. That's where a digital marketing agency comes in. With a dedicated team of experts to help with media planning and buying, businesses can take advantage of the latest digital marketing tools and techniques to reach their target audience and drive growth. Marketing expert Josh Rosen says that in today's digital landscape, these professionals can help businesses develop customized marketing strategies tailored to their specific needs and goals. He shares their journey running a digital advertising agency to make digital marketing better. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Josh Rosen, President of Hotspex Media, to discuss how they are helping companies thrive through digital advertising. Josh introduces the services Hotspex offers, the original idea behind Wave Digital Media before its acquisition by Hotspex, its business model, platform recommendations for digital marketing, and Reticle AI.
/episode/index/show/inspiredinsider/id/30451238
info_outline
[Top Agency Series] How To Build Profitable Businesses and Exit With Greg Alexander of Collective 54
03/19/2024
[Top Agency Series] How To Build Profitable Businesses and Exit With Greg Alexander of Collective 54
Greg Alexander is the Founder and Chief Investment Officer of Capital 54, where he decides which entrepreneurs to bet on and which firms to invest in. He supports entrepreneurs by helping them scale and exit their firms, and he does so by sharing how he scaled and exited his own. Before opening Capital 54, Greg had two careers spanning 25 years. He co-founded professional service firm Sales Benchmark Index and served as CEO for 11 years. After scaling the firm, he successfully exited in 2017 by selling his interest. Before SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is the author of The Boutique: How To Start, Scale, And Sell A Professional Services Firm, among other books. Greg is also the Founder of Collective 54 and a Young Presidents’ Organization member. In this episode… Entrepreneurs aspire to build businesses they can sell for a profit in the long run. However, starting and scaling a profitable business can be a daunting task. In this regard, learning from experienced professionals who have successfully grown and exited their businesses is imperative. Greg Alexander, a serial entrepreneur, was able to grow and sell his first boutique business for an impressive sum of $162 million. Despite facing numerous challenges in the journey, he overcame them with a winning combination of strong company culture, dependable team players, and an unwavering focus on the end goal. Today, he helps other founders achieve similar success by providing them with access to capital and creating a community where they can learn from his wealth of experience, make more money, work less, and ultimately achieve bigger and faster exits. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Greg Alexander, Founder of Collective 54, to discuss how he successfully grew and exited his business. Greg talks about the “F***up Fridays” culture strategy, the sales process exiting a brand and the lessons learned, how he leverages the community business model to scale Collective 54, and Capital 54’s investment criteria.
/episode/index/show/inspiredinsider/id/30432633
info_outline
[Top Agency Series] The Power of Storytelling in Business With Philippe LeBlanc of Funday Agency
03/14/2024
[Top Agency Series] The Power of Storytelling in Business With Philippe LeBlanc of Funday Agency
Philippe LeBlanc is Co-founder and Chairman of the Board of Funday Agency, a full-service branding and advertising agency. Built of industry veterans and entrepreneurs, the agency believes there’s always fun to be had solving brand problems. Before Funday, Philippe was Co-founder and CEO of Flixel, a Toronto-based startup with creative tools for visual storytelling. The software enables photographers, videographers, and digital marketers to tell mesmerizing stories using a unique visual medium known as cinemagraphs, which blends photo and video. In this episode… It's no secret that storytelling is a powerful tool in business and entrepreneurship. Telling a compelling story can captivate an audience and leave a lasting impression. Whether it's a brand story, a personal journey, or a product pitch, communicating effectively through storytelling can make all the difference in achieving success. Serial entrepreneur Philippe LeBlanc says that stories have the power to create an emotional connection with people. They allow us to relate to others, empathize with their struggles, and celebrate their triumphs. In business, this emotional connection can translate into customer loyalty, increased sales, and a powerful brand reputation. A well-crafted story can inspire and motivate employees, investors, and partners. Philippe shares how they've built an agency through fun to help brands tell their stories. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Philippe LeBlanc, Co-founder and Chairman of the Board of Funday Agency, about storytelling in business. Philippe talks about the power of storytelling in business and entrepreneurship, growing Flixel Photos through storytelling, lessons learned from the challenges faced by his startup. He also discusses the process of creating Funday Agency and how it helps clients tell their stories.
/episode/index/show/inspiredinsider/id/30366888
info_outline
[Top Agency Series] Leveraging Local Expertise for Worldwide Business Growth With Cameron Heffernan
03/13/2024
[Top Agency Series] Leveraging Local Expertise for Worldwide Business Growth With Cameron Heffernan
Cameron Heffernan is the Chief Marketing Officer at Your B2B Marketing, a globally focused strategic marketing agency. With a rich background as a serial entrepreneur, Cameron's career spans three continents, reflecting a diverse and expansive professional journey. He is recognized for launching a seven-figure marketing agency that caters to a wide range of clients across the globe. His expertise lies in helping companies articulate their value proposition effectively, supporting their growth, and assisting them in entering new markets. In this episode… Leveraging the expertise and nuances of local markets can be a game-changer in global business growth. But how exactly does one tap into their wealth of localized knowledge to expand successfully on an international scale? According to Cameron Heffernan, a seasoned global entrepreneur, the key lies in understanding and adapting to the unique cultural and business landscapes of each market. Businesses can significantly enhance their global reach and effectiveness by utilizing a strategy that respects and integrates local insights. Cameron emphasizes why it's also crucial to use multichannel strategies, identify your niche to tailor your marketing approach, and use simplicity in your messaging. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Cameron Heffernan, Chief Marketing Officer at Your B2B Marketing, to discuss the intricacies of international market expansion. They delve into the importance of tailoring marketing strategies to diverse cultural contexts, the challenges and triumphs of setting up a global marketing agency, and the indispensable role of local expertise in ensuring successful cross-border operations.
/episode/index/show/inspiredinsider/id/30352693
info_outline
Triggers, Toll-Free Triumphs, and Tales From a Marketing Legend With Joe Sugarman
03/13/2024
Triggers, Toll-Free Triumphs, and Tales From a Marketing Legend With Joe Sugarman
Joe Sugarman was the CEO of JS&A Group, Inc. and a renowned bestselling author. He was a luminary in the field of direct response marketing and copywriting. His innovative approaches and successful marketing strategies are showcased in his notable books, including Triggers, Success Forces, and The Adweek Copywriting Handbook. He rose to fame with the creation of BluBlocker Sunglasses, which have sold over 20 million pairs. Joe was also recognized for pioneering the now-common practice of accepting credit card payments over toll-free telephone numbers. In this episode… Are you ready to unlock the secrets of direct response marketing from one of the industry's most legendary figures? In this episode of Inspired Insider, Jeremy Weisz sits down with Joe Sugarman to explore his remarkable career and the invaluable lessons gleaned from his triumphs and missteps. How did a former military intelligence double agent during the Cold War become a pioneer in compelling communication and marketing strategy? Listeners are in for a treat as Joe Sugarman shares the fascinating story behind the explosive success of BluBlocker Sunglasses, revealing the game-changing moment when toll-free marketing revolutionized consumer behavior. From there, the two delve into Joe's favorite marketing campaigns, each demonstrating his unparalleled knack for capturing and retaining audience attention. In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Joe Sugarman recounts the captivating narrative of how BluBlocker Sunglasses achieved remarkable success, shedding light on the pivotal role toll-free marketing could play in reshaping consumer habits. Gain insight into Joe's most cherished marketing campaigns, which showcase his exceptional ability to engage and retain audience interest and his unforgettable impact on the marketing world.
/episode/index/show/inspiredinsider/id/30353538
info_outline
[Top Agency Series] The Power of Storytelling in Branding With Judy Lewis of Strategic Objectives
03/12/2024
[Top Agency Series] The Power of Storytelling in Branding With Judy Lewis of Strategic Objectives
Judy Lewis is Co-founder and Partner of Strategic Objectives, Canada’s most award-winning public relations and marketing communications agency. She is an accomplished public relations and marketing strategist driven by insights, experience, and endless imagination. Judy provides senior counsel to numerous prominent brands worldwide while contributing to various social causes. Her work has helped to prevent violence against women, enact protective legislation to combat sex trafficking, mobilize communities to reduce childhood hunger, and promote social justice and positive change. In this episode… In recent years, many customers have come to crave more than just a product or service. They want a story, a connection, and a reason to believe — this is where the power of storytelling comes in. Brands that effectively tell their story can build a loyal following, increase brand awareness, and drive sales. According to PR expert Judy Lewis, crafting a compelling brand story is easier said than done. It requires a deep understanding of your target audience, a clear message, and a comprehensive strategy encompassing all facets of modern marketing. She recommends partnering with public relations and marketing communications agencies. From crafting a message that resonates with your customers to executing campaigns that drive results, a PR agency can help brands navigate the complex world of modern marketing. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Judy Lewis, Co-founder and Partner of Strategic Objectives, to discuss the power of public relations. Judy talks about Strategic Objectives and what it does, its process for tackling PR campaigns for social impact, brand identity issues companies face, and mistakes companies often make with sustainability campaigns and influencer outreach.
/episode/index/show/inspiredinsider/id/30334323
info_outline
[Top Agency Series] The Social-First Era With Joe Gagliese and Mat Micheli of Viral Nation
03/07/2024
[Top Agency Series] The Social-First Era With Joe Gagliese and Mat Micheli of Viral Nation
Joe Gagliese is Co-founder and Co-CEO of Viral Nation, a global digital media innovation group powering the social ecosystem through integrated solutions that align strategy, talent, media, and technology. He is a renowned expert in influencer marketing and social technologies, with his insights cited in major publications, including The New York Times, The Wall Street Journal, WIRED, CNBC, Vox, Business Insider, Forbes, and Inc. Joe’s dedication to inspiring and mentoring emerging entrepreneurs has led him to teach marketing courses at academic institutions across North America. Mat Micheli is Co-founder and Co-CEO of Viral Nation, which works with tens of thousands of influencers across the social landscape and fuels growth for the world's leading brands, including Anheuser-Busch, The Coca-Cola Company, Hasbro, Meta, Oculus, Tencent, and Uber. He oversees the company’s global operations, finance, and technology functions, establishing himself as an authority on athlete influencer marketing and social technologies with his work featured in Business Insider, Forbes, and Vox. Mat has participated in various events and conferences that support diverse entrepreneurial communities, including the Rotman Commerce Women in Business and Women's Leadership Symposium. In this episode… In today's ever-evolving attention economy, traditional media marketing alone is no longer sufficient for brands to thrive — they must transition toward social media marketing. However, without the requisite expertise, effectively navigating the complexities of social media can be daunting. Influencers and creators struggle to monetize their content, making it difficult to sustain their creative pursuits. In this context, the question arises — where can one find solutions to maximize the creator-brand partnership? Serial entrepreneurs Joe Gagliese and Mat Micheli maintain that we are currently in the “social-first era,” which presents many opportunities for creators and businesses. For influencers and creators, there is a constant need for authentic and engaging content. Accordingly, brands must evolve in turn and leverage these creators’ marketing strategies. However, creators often struggle to extract the maximum value of their talent, and brands are often unsure how to transform into social-first organizations. Joe and Mat share how they drive social media transformation and commerce by helping creators and business partners thrive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Joe Gagliese and Mat Micheli, Co-founders and Co-CEOs of Viral Nation, to discuss how they are combining marketing, talent, and technology to help brands thrive in the attention economy. They talk about how Viral Nation helps influencers and creators monetizer social media content and helps brands transition from traditional media to social media marketing.
/episode/index/show/inspiredinsider/id/30266828
info_outline
[Top Agency Series] Creating a Successful Creative Agency With Tom Shepansky of Rethink
03/06/2024
[Top Agency Series] Creating a Successful Creative Agency With Tom Shepansky of Rethink
Tom Shepansky is the Co-founder of Rethink Communications, a well-established, full-service creative ideas agency that operates across various locations, including New York, Toronto, Vancouver, and Montréal. The agency caters to a diverse clientele and provides comprehensive 360° campaigns, digital solutions, design, production, public relations, and strategic services. Tom serves as a trustee and oversees the business operations at Rethink. Before Rethink, he held a prominent position as the VP Director of Client Services at DDB Canada, a renowned advertising agency. In this episode… Marketing plays a pivotal role in the growth of any business. However, executing successful advertising campaigns as an entrepreneur can be challenging. So, where can they get the desired support to help them thrive in this space? Experienced entrepreneur Tom Shepansky says that entrepreneurs must prioritize marketing to stay ahead of competitors — offering great products or services is no longer sufficient to guarantee success. However, it requires a specific set of skills many entrepreneurs may not possess. He recommends working with a creative agency and shares his journey of building such an agency to assist others in achieving their marketing goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tom Shepansky, Co-founder of Rethink, to discuss his journey of building a successful creative agency. Tom shares the genesis of Rethink, how he leveraged partnerships, client relationships, and creative ideas to grow the agency, how to win business from big companies as an agency, and techniques for building business culture.
/episode/index/show/inspiredinsider/id/30250423
info_outline
[Top Agency Series] Growing Agencies Via Acquisitions With Katie Dunsworth-Reiach of Talk Shop Media
03/05/2024
[Top Agency Series] Growing Agencies Via Acquisitions With Katie Dunsworth-Reiach of Talk Shop Media
Katie Dunsworth-Reiach is Co-founder and Partner of Talk Shop Media, a full-service integrated communications agency with expertise in public relations, social media, digital marketing, influencer relations, branding, and creative execution. She is also Co-founder of Smart Cookies, a personal finance brand featured on The Oprah Winfrey Show, Today, CNN, and The Wall Street Journal, which has attracted global partnerships with the likes of American Express and Procter & Gamble. As a serial entrepreneur, Katie is Co-founder and Chief Strategy Officer of If Communications, a full-service communication agency providing strategy, branding, advertising, design, packaging, and digital ideas. She has co-hosted a W Network series, co-authored two best-sellers with Random House, and contributed regularly to CTV and Global News. In this episode… In today's highly competitive digital world, building and growing a successful brand requires diverse skills, including public relations, social media management, digital marketing, influencer relations, creative execution, and branding. However, it can be challenging for entrepreneurs to handle them all while effectively managing their businesses. One solution serial entrepreneur Katie Dunsworth-Reiach recommends is to work with a communications agency. These professionals can provide you with strategic guidance, branding expertise, advertising solutions, design services, packaging recommendations, and digital marketing ideas to help you achieve success. She shares her journey of growing a full-service communications agency through acquisition, highlighting the challenges and benefits of buying other businesses. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Katie Dunsworth-Reiach, Co-founder and Partner of Talk Shop Media, to discuss how she grew her agencies through acquisitions. Katie talks about Talk Shop Media and If Communications and their services, how she grew them through acquisition, acquisition strategies for small businesses, how they integrated with a new company, and their core values.
/episode/index/show/inspiredinsider/id/30233453
info_outline
[Top Agency Series] Elevating Brand Love Through Strategic Marketing With Brent Wardrop of Elemental
02/29/2024
[Top Agency Series] Elevating Brand Love Through Strategic Marketing With Brent Wardrop of Elemental
Brent Wardrop is the Founder of Elemental, an independent full-service creative advertising and marketing agency based in Toronto. Elemental positions itself as a partner in growth, assisting clients in engaging their audiences and driving business results. Under Brent's leadership, the agency has had the privilege to serve notable brands such as Dyson, Scotiabank, Allergan, Shred-it, and Honeywell. His journey to entrepreneurship is unique, having transitioned from his earlier career as a professional musician. In this episode… Is there a secret to creating marketing campaigns that not only drive engagement, but also foster a deep sense of connection and brand love? According to Brent Wardrop, a seasoned entrepreneur and expert in brand engagement, the secret lies in crafting campaigns around a simple yet powerful core idea. This approach, which fosters a sense of unity and shared ownership, can inspire a level of loyalty and connection that extends far beyond conventional consumer interactions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Brent Wardrop, Founder of Elemental, about the intricate art of developing strategic marketing campaigns that elevate brand love. They explore Brent's unique journey from music to entrepreneurship and delve into how businesses can leverage simplicity and shared ownership to create impactful campaigns. Brent also talks about navigating transitions and the value of continuous learning in achieving business success.
/episode/index/show/inspiredinsider/id/30163123
info_outline
[Top Agency Series] How To Grow by Leveraging Creative Agencies With Thomas Magny of Camden
02/28/2024
[Top Agency Series] How To Grow by Leveraging Creative Agencies With Thomas Magny of Camden
Thomas Magny is the Partner and VP of Creation at Camden, a creative ad agency in Montreal, Toronto, Lyon, and Hong Kong for brands with drive. Camden has over 120 active B2C, B2B, and government clients across many different fields. Since joining the agency in 2019, Thomas has played an instrumental role in building Camden’s reputation in Toronto and winning clients across Canada. He previously served as Associate Creative Director at Felt Studio, a Montreal-based creative studio. He comes from the fashion and branding world, having built Bonvilain, an online clothing line that brought together innovative organic fabrics and a meticulous approach to detail. In this episode… Scaling a business in today's world requires a lot of creativity. However, not many brands have the creativity expertise in-house to help them thrive. So, what can you do to help your business grow? According to Thomas Magny, partnering with a creative agency is fundamental. They are professionals who can help you with services like branding, production, advertising, communication and design, media, marketing, and more — these are some of the things that most businesses struggle with. He shares how they are successfully growing their creative agency in multiple regions. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Thomas Magny, Partner and VP of Creation at Camden, to discuss how brands can thrive through creative agencies. Thomas talks about Camden, its services, success stories, and business model, and how it maintains its business culture in different regions.
/episode/index/show/inspiredinsider/id/30145433
info_outline
[Top Agency Series] Partnering With Experts for Effective Advertising With Tony Lyons of Alphabet
02/27/2024
[Top Agency Series] Partnering With Experts for Effective Advertising With Tony Lyons of Alphabet
Tony Lyons is the Owner, President, and Chief Creative Officer of Alphabet, an advertising, design, and new media creative consultancy. Under his leadership, Alphabet has undertaken major brand re-development projects, creative strategies, and content marketing programs for numerous clients from diverse sectors, including tourism and healthcare. Tony boasts a career spanning over 30 years in the marketing and advertising industry. He began his career in Ireland, where he held senior designer positions at design and advertising studios such as Young & Rubicam. Tony has presented at various industry conferences, including the Professional Development Institute, the University of Ottawa, and the Government of Canada Public Services and Procurement Canada communications department. In this episode… In today's highly competitive business landscape, advertising has become crucial for any brand's success. It helps increase brand visibility, build brand awareness, and drive sales and revenue. However, creating compelling ads is not always an easy task, and that's where an ad agency can help. Marketing professional Tony Lyons says that by partnering with an expert agency, you can tap into their knowledge, skills, and experience to create unique, powerful, and engaging advertisements that resonate with your target audience and leave a lasting impression. They have the expertise to craft messages that speak directly to your target market and deliver them through various channels, including TV, radio, print, digital, and social media. He shares his journey of building an ad agency to help businesses create a consistent brand image across all platforms and ensure their message reaches the right people at the right time. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Tony Lyons, Owner, President, and Chief Creative Officer of Alphabet, to discuss the importance of partnering with an ad agency. Tony explains how he got into advertising, how Alphabet helps brands reposition themselves for advertisements, its pricing model, and other services Alphabet offers.
/episode/index/show/inspiredinsider/id/30107453
info_outline
[Top Agency Series] Building a Thriving Marketing Agency With Justin Frenette of Him & Her
02/22/2024
[Top Agency Series] Building a Thriving Marketing Agency With Justin Frenette of Him & Her
Justin Frenette is the Co-founder and CEO of Him & Her, a creative marketing agency that caters to forward-thinking clients. The agency boasts a team of experienced designers, developers, marketing specialists, project managers, and more who collectively provide end-to-end creative and marketing services to businesses that are dissatisfied with the status quo. As a software engineer, Justin possesses the requisite knowledge and skills to design and develop computer software, software design methodologies, and concepts such as microprocessors, embedded software, process control, relational databases, internet development, and computer security development. Before Him & Her, he served as a business application developer at Magnet Forensics and a software tool developer at BlackBerry. In this episode… Running a business can be a daunting task. From managing operations to strategizing marketing campaigns, the demands are endless. So, what needs to happen to achieve success? Justin Frenette, an experienced entrepreneur, recommends working with an agency. With a shared passion for creativity and marketing, he and his wife founded a cutting-edge marketing agency that offers end-to-end services to take businesses to the next level. Their agency provides a comprehensive range of services, including web development, project management, software development, and more. He shares how their shared passion and commitment has enabled them to build a thriving business that helps other brands succeed. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Justin Frenette, Co-founder and CEO of Him & Her, to discuss the journey of creating a successful agency with a spouse. Justin introduces Him & Her and the services it offers, the experience of starting a business with a spouse, how they acquired their initial customers, and their hiring process.
/episode/index/show/inspiredinsider/id/30061328
info_outline
[Top Agency Series] Growing a Business Through Strategic Acquisitions With Thomas Le Maguer of Republix
02/21/2024
[Top Agency Series] Growing a Business Through Strategic Acquisitions With Thomas Le Maguer of Republix
Thomas Le Maguer is the Co-founder and CEO of Republix, a growth marketing agency that helps marketers attain a fearless attitude and enhance their ability to drive and accelerate growth. Republix seamlessly handles business growth needs through numerous disciplines supported by well-educated people and robust technology platforms. Thomas has over 15 years of experience in the financial industry, working in various sales and management positions. Additionally, he has co-founded other companies and serves in executive roles at Consolidated Capital Corporation, eRational Marketing, Integrity Distributed Software Solutions, and Vequitas Capital Corporation. Previously, he was the Vice President of Sales and Inside Sales Manager at ONE Financial, where they successfully increased sales by 127%. In this episode… Starting and running a business is one of the most challenging things you can do, but growing it is even more difficult. While there are many ways to expand your business, acquisition remains one of the most effective. By acquiring another company, you can gain access to new customers, products, technologies, and expertise. However, it's crucial to approach acquisitions with caution and careful planning, as it can be a risky and costly process. Serial entrepreneur Thomas Le Maguer acknowledges that acquisition is a strategic move that can help your business achieve rapid growth and gain a competitive edge in the market. It allows you to expand your reach, diversify your offerings, and tap into new revenue streams. By acquiring a company that complements your strengths and weaknesses, you can create a robust, more well-rounded business better equipped to meet your customer's needs. He shares their journey of acquiring multiple brands and the lessons learned. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Thomas Le Maguer, Co-founder and CEO of Republix, to discuss how they grew through acquisitions. Thomas talks about Republix, how it structured its acquisition deals, its acquisition criteria, and the lessons learned from acquisition failures.
/episode/index/show/inspiredinsider/id/30046158
info_outline
[Top Agency Series] Top-Notch Marketing Solutions for Entrepreneurs With Morgan Tierney of Rethink
02/20/2024
[Top Agency Series] Top-Notch Marketing Solutions for Entrepreneurs With Morgan Tierney of Rethink
Morgan Tierney is the Executive Creative Director of Rethink, a full-service creative ideas agency with offices in New York, Toronto, Vancouver, and Montréal. Rethink provides 360° campaigns, strategy, design, digital, production, and public relations to the world’s biggest brands. Before Rethink, Morgan served as a Legal Secretary for the BC Ministry of Attorney General. She has a BA in psychology from The University of Columbia and learned advertising copywriting at Humber College. In this episode… In today's highly competitive business landscape, having great products or services alone does not ensure a company's success. Prioritizing marketing to stay ahead of competitors is essential for entrepreneurs. However, running a successful ad campaign requires a set of skills that many entrepreneurs may not possess. Marketing plays a pivotal role in the growth of any business. It involves creating and disseminating compelling advertisements across various media channels to raise brand awareness among your target audience and communicate the benefits of your products or services. When executed effectively, marketing can help a business flourish. Morgan Tierney, a seasoned professional with years of experience running a creative agency, is dedicated to providing fellow entrepreneurs with top-notch campaigns, strategy, design, digital, production, and public relations support to help them achieve their goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Morgan Tierney, Executive Creative Director of Rethink, to discuss how businesses can thrive through marketing. Morgan talks about Rethink and what it does, the evolution of its services, creativity tools and problem-solving strategies for creative agencies, the CRAFTS scoring system in advertising, and customer success stories.
/episode/index/show/inspiredinsider/id/30016278