The Private Equity Digital Transformation Show

This talk show is about the next big thing in value creation. It is for fund managers and corporate leadership investigating smart digital transformation for their companies, and for service providers, subject matter experts and vendors wanting to broaden their digital skills. Although the show’s focused on value creation in the context of private equity, it’s sector agnostic and can get pretty geeky, digging into IoT, data science (analytics & ML) and other high technology. At a high level, the show is about how to frame the digital investment thesis and how to execute it. Your host, Bruce Sinclair, is an ex-PE operating partner who has written the best-selling books, The Private Equity Digital Operating Partner and IoT Inc, and has certified thousands of professionals with his ICIP program and LinkedIn Learning courses. Season 1 of this show was called, The IoT Inc Business Show.

Improving Margins and the Exit Multiple with Smart Tech In PE 05/10/2023

Smart Tech Customer Expansion and Market Expansion with AI in PE 03/15/2023

Smart Tech Customer Expansion and Market Expansion with AI in PE Solo episode with Bruce Sinclair, the host of the show, discussing how smart digital can algorithmically cross sell products for customer expansion and use AI to identify new markets to enter for market expansion. Smart digital improves existing customer expansion strategies and enables new ones for physical products, services and environments, that until now were only available to software companies. Automatic consumable cross selling can be emulated in the industrial sector and any other sector where one product depends on another product to operate. Using AI and data mining to discover market adjacency insights can augment or replace the traditional market expansion playbooks used today. The candidate list of market adjacencies is derived from primary data and only gets deeper and wider with time. Deciding on which market to expand into becomes a repeatable analytical exercise based on real customer data. And unlike traditional techniques, smart digital market expansion also determines the best product configuration and target persona for each potential new market. In this episode, Bruce discusses: Customer expansion by upselling like a software company for non-software products. Other types of customer expansion strategies supported by smart digital. Case study of HP’s smart printers. Using proprietary data from a smart product to identify market adjacencies with artificial intelligence. How smart digital can help us identify the proper product configuration to enter a new market. In this episode, Bruce discusses: Customer expansion by upselling like a software company for non-software products. Other types of customer expansion strategies supported by smart digital. Case study of HP’s smart printers. Using proprietary data from a smart product to identify market adjacencies with artificial intelligence. How smart digital can help us identify the proper product configuration to enter a new market. Related links you may find useful: Article 1: Article 2: containing these and other articles Season 1: Season 2: Season 2 book: Season 1 book: Training: /episode/index/show/iotbiz/id/26214936

Data-Driven Product Expansion and Value Creation for Tech and Software Companies 02/20/2023

Boosting Buy & Build Performance and Market Share Expansion Using AI 01/30/2023

5 Point Multiple Expansion Through the Digital Dress Up 01/17/2023

Data-Driven Pricing Optimization and Customer Retention 01/10/2023

Data-Driven Pricing Optimization and Customer Retention Solo episode with Bruce Sinclair, the host of the show, discussing how to improve pricing optimization and customer retention by gathering primary customer data with smart tech. On pricing optimization: Some companies use cost-plus pricing and others use competitive-based pricing, but the gold standard is value-based pricing. Since price is exchanged for value, to get the price right we need to understand how much value the product produces… which is easier said than done. Until recently, understanding what exactly the customer values and how much they value it is a qualitative research project at best. But now we have virtual products – native and virtualized. Software and tech products that can use APIs to gather the primary data needed to calculate produced value and smart products that can use sensors to gather the primary data needed to calculate produced value… On customer retention: As we all know, it’s far more profitable to keep a customer than to acquire a new one, whether that’s to sell them more of the same or new products or services. The absence of a direct relationship results in a loss of customer control and potentially a loss of customer without ever knowing why. Today selling a physical product doesn’t have to mean the end of the customer relationship. Smart products are connected to the internet and just like software, they are forever connected to the customer… In this episode, Bruce discusses: Why using secondary data for pricing optimization is risky and a qualitative research project at best. How smart apps and products can capture primary data for pricing optimization. Example sims and what they are. The limitations of customer visits for fetching primary customer data. The OEM business killer of not having direct customer contact. The competitive advantage Netflix, Autodesk and Amazon have that can now be applied to virtual and physical products. Related links you may find useful: Article 1: Article 2: containing these and future articles Season 1: Season 2: Season 2 book: Season 1 book: Training: /episode/index/show/iotbiz/id/25547286