Growth Journal with Jasper
Welcome to Growth Journal hosted by Jasper Meurs. We take a deep dive into ways in which your business can achieve growth in ways you may not have imagined. Industry insights from myself and my guests will help you see your own growth potential through a new lens and through that process, we focus on areas of ourselves which sometimes need just as much care, attention to detail, and opportunities for growth.
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How The Gstaad Guy Influences The Affluent
07/27/2023
How The Gstaad Guy Influences The Affluent
The Gstaad Guy is an Instagram account that creates parody content about the 1%, in the process positioning himself as the perfect account to influence the affluent. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website:
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How Belmond Inspires Future Guests Through Great Instagram Posts
07/20/2023
How Belmond Inspires Future Guests Through Great Instagram Posts
Belmond is a Luxury Hotel Chain that I think does a great job at their marketing. More specifically one of my core believes in marketing: Don't Sell. Most of the time people aren't looking to be sold at the moment when you reached them with your marketing message. So the best thing to do is to inspire them instead of selling to them. Belmond is especially great at this when you look at their Instagram accounts. The work with a variety of influencers that have an overlapping audience with their own, resulting in the most amazing Instagram photos of their locations. In this episode I will look at Belmond's Instagram, Email Marketing, Social Ads and Website while analyzing how they are doing things differently and what we can learn form this. Asking myself questions like: How are they using each marketing channel? What are they doing different than most brands? Are there things they could improve? At the end of this episode I'll also sum up the different learnings and link them to tips that you can use for your business. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website:
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Optimizing Google Ads Campaigns for Peak ROI
04/06/2023
Optimizing Google Ads Campaigns for Peak ROI
Optimizing Google Ads campaigns shouldn't be difficult. There are just a couple of really important concepts that you will need to keep in mind while optimizing your campaigns. Master this concept and your campaign ROI will be going up really soon! Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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Using AI Tools Like ChatGPT and The New Bing To Accelerate Your Marketing and Content Creation with Nick Notas
03/16/2023
Using AI Tools Like ChatGPT and The New Bing To Accelerate Your Marketing and Content Creation with Nick Notas
In this episode I am joined by , a dating and confidence consultant, to have a conversation about the impact of conversational AI on our work and mainly on content creation. With ChatGPT and the New Bing there is a lot happening in this space, so I hope this will bring some value to you! Nick Notas Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How SUITSUPPLY Is Doing Email Marketing Right And What You Can Learn From This
03/09/2023
How SUITSUPPLY Is Doing Email Marketing Right And What You Can Learn From This
10X your email marketing results by adding more personalization and relevance to your email strategy. In this episode I will talk about how SUITSUPPLY is a great example of how to do email marketing right. We'll also take some lessons from this on how we can improve our own email marketing. Additional Resources Blog post: Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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I Don't Like Email Newsletters!
02/09/2023
I Don't Like Email Newsletters!
The time of a one size fits all email newsletter is long gone. If you want to be successful at email marketing, you have to personalize your emails. Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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Building While Flying
02/02/2023
Building While Flying
Most of the time you should not overthink if whatever you're creating is ready to be put out there for the world to see. You should just launch it as soon as possible and make adjusments and add features along the way. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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Creating a Fully Automated Personal Assistant Using HubSpot
01/26/2023
Creating a Fully Automated Personal Assistant Using HubSpot
You might not have enough tasks to justify a real fulltime personal assistant, but you can definitely benefit from having your own virtual personal assistant. This is exactly what I have built using HubSpot's Automation features. In this episode I will talk about 4 of my favorite automations that help me close more deals an staying on top of things. Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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Why I Moved My Personal Website From Webflow to Ghost
01/12/2023
Why I Moved My Personal Website From Webflow to Ghost
Recently I have decided to move my personal website from Webflow to Ghost. In this episode I'll talk about the thought process behind this move and what I love about Ghost. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website:
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What I Learned From a Year of Consistent Content Creation
01/05/2023
What I Learned From a Year of Consistent Content Creation
Happy New Year everyone! In this episode I looking back at my content creation process during the last year. And based on what I learned here I'll also talk about some changes I will be implementing for this year. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website:
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THE INTIMIDATING ZERO
12/01/2022
THE INTIMIDATING ZERO
This episode is about how I overcame my fears when I got started with content creation and how you can do the same. It was inspired by a . Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How To Use The 2023 Recession To Grow Your Business
11/17/2022
How To Use The 2023 Recession To Grow Your Business
Never let a good crisis go to waste. These are the words Churchill is credited with saying in the mid-1940s as the world approached the end of WW ll. In this episode I'll talk about my perspective, as a certified HubSpot Consultant, on how the 2023 recession can actually be an opportunity to grow your business. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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The Plan I Followed To Get From $0 to $100,000 In a Month
11/10/2022
The Plan I Followed To Get From $0 to $100,000 In a Month
You are starting a new business and are ready to welcome your first clients. Great! But what's next? Since this is a question that comes up quite often I am going to share the 5 first things that I, as a marketing consultant, would do when I'm starting a new business. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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Figuring out my content strategy
11/03/2022
Figuring out my content strategy
After a 1 month break from podcasting I'm back to talk about what I learned from my 6-week content sprint, my content strategy going forward and why this 1-month break has been here in the first place. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How To Create a High-Converting Landing Page
09/30/2022
How To Create a High-Converting Landing Page
Getting people to your website is one part of doing marketing, making sure they take the action you want is the next piece of the puzzle. In this episode I will go over what goes into creating a high-converting landing page, including examples, actionable tips and mistakes I see quite often. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How to create high-converting ad campaigns
09/23/2022
How to create high-converting ad campaigns
Creating high-converting ad campaigns should not be hard. Quite the opposite actually, the simpeler the better. There is just a couple of things you need to keep in mind when creating them, something I'll talk about in this episode. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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B2B Marketing Strategy for Early-Stage Start-ups
09/08/2022
B2B Marketing Strategy for Early-Stage Start-ups
To grow your business you need to be able to sell more, which is obvious. But what is exactly needed for an early-stage B2B startup to achieve this? I have consulted many early-stage B2B start-ups over the year and in this episode I’m going to talk about what I have learned that works. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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Why Perfection is Holding Back Your Business From Growing
09/01/2022
Why Perfection is Holding Back Your Business From Growing
So many people and businesses are holding back from creating content because they think that whatever they can do it's not going to be good enough. This is the biggest mistake you can make for your business. Content is the game right now and if you are not at least learning how to create content for your business in the form of social media posts, blog posts, audio or video, you are going to lose. In this episode I will give you examples and action steps for how you can get started to create content today. Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How We Created Even More Social Posts Than We Thought - Content Sprint Journal Ep. 2
08/20/2022
How We Created Even More Social Posts Than We Thought - Content Sprint Journal Ep. 2
In this second episode about my 6-week content sprint I will talk about everything we learned during the first days of the content sprint. One of the main things being that we actually got way more social media content out of a single podcast episode recording than we initially thought. Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How To Track Your Marketing Efforts
08/18/2022
How To Track Your Marketing Efforts
If you want to improve your marketing efforts, you absolutely need to track how your marketing efforts are performing right now. In this episode I will explain how you can use UTM tags to easily track all of your marketing efforts. This will allow you to dive deeper into your campaign performance on different levels. Because of this, these are literally the first steps I take when I start working with a new client. Additional Resources Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How to create your content calendar with Emma Bradley
08/11/2022
How to create your content calendar with Emma Bradley
How do you create a great content calendar that your target audience will love? In today's episode I am talking with Emma Bradley about how you can create the best content calendar possible for your business. We answer questions like: How do you find interesting content? How often should I talk about my products? What tools can I use to create my content calendar? And more! Connect with Emma Bradley Instagram: Connect with Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How to get from 30 to 2.000 organic visitors a month
08/04/2022
How to get from 30 to 2.000 organic visitors a month
In today's episode I will go over a case study where I grew a client's highly-technical niche business from around 30 organic visitors a month to now over 2.000. I will share the basic strategy behind this, together with some actionable tips and examples. Connect With Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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My 6-Week Content Sprint - Journal Ep. 1
07/26/2022
My 6-Week Content Sprint - Journal Ep. 1
The first episode of my 6-week content sprint journal. Over the next 2 months there will be a weekly extra podcast episode on Tuesday where I share my learnings about daily content creation for my business. In this first episode I am talking about what the plan is, why I am doing this and what I hope to achieve. Connect With Me YouTube: Instagram: TikTok: LinkedIn: Email: Website: The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How To Actually Make Your Content Plan Work For Your Business
07/21/2022
How To Actually Make Your Content Plan Work For Your Business
By now you probably know content creation is important for your business. Great! Yet, most businesses are still doing it wrong. This is something I come across quite often as a . In this episode I explain how to create content in a way that actually works. And even better, with a system that makes it more easy to consistently create high-quality content. I'll also go over an example of how even an accounting firm (I know! Boring, right?) can create valuable content for their target audience! The methods I am using here are based on Garyvee's Content Model. Additional Resources The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Connect with me YouTube: Instagram: TikTok: LinkedIn: Email: Website:
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Marketing in a privacy-first world
07/14/2022
Marketing in a privacy-first world
With more and more privacy-focused laws and software entering our world, the way we do our marketing has changed quite a bitin the last couple of years. In this episode I will talk about the ways how we can use this momentum to our advantage and actually improve the way we do our marketing. Creating event better customer experiences in the process! Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process.
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How to create a marketing funnel for a financial B2B SAAS solution using HubSpot
07/07/2022
How to create a marketing funnel for a financial B2B SAAS solution using HubSpot
This episode comes with a FREE webinar checklist I have handcrafted based on everything I learned running webinars and attracting high-quality leads in the process. Webinars are a pretty good way to get high-quality leads for your business. Yet not a lot of companies are getting the most out of this, or are even using this. So I want to talk about an example case study. Over the span of about a year we designed and launched a new website using Webflow, implemented HubSpot, started building the foundation for marketing automation, successfully launched a new product (doubling the number of signups we set as a goal for the launch event) and built a lead generation funnel bringing in more than 677 high-quality leads over this period. In this episode I want to take a deep dive into this last part, the lead generation funnel we built.
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Are Facebook Ads Still Worth It In 2022? - My Super Simple Strategy That Still Works
05/26/2022
Are Facebook Ads Still Worth It In 2022? - My Super Simple Strategy That Still Works
Subscribe to my newsletter: https://www.jaspermeurs.com/newsletter As an experienced marketer I often get the question "Are Facebook Ads still worth it?". Especially with all the focus on privacy these days, like the iOS 14.5 update. And my answer is a loud and clear: YES! You just need to know how to approach your campaigns in a way that they keep performing well. In this episode I'll share my super simple Facebook Ads strategy that still works in 2022!
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Get Better B2B Email Marketing Results Using These Tips
05/19/2022
Get Better B2B Email Marketing Results Using These Tips
Email marketing is the marketing channel with by far the highest ROAS (Return On Ad Spend). But you've got to do it right. In this episode I will give you 5 great tips to make sure your B2B email marketing doesn't suck.
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How I Plan To Grow My Marketing Consulting Business 👨🏻💻
05/12/2022
How I Plan To Grow My Marketing Consulting Business 👨🏻💻
The projects I am doing with my business always have been digital for the most part, ever since I started doing them while I was still in university college. And this works great. The only part of my business that hasn’t been mostly digital so far is my own sales and marketing. And this is something that is going to change over the coming months.
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How I Make My Travels Easier - 9 Tips To Improve Your Travel Experience
05/05/2022
How I Make My Travels Easier - 9 Tips To Improve Your Travel Experience
Over the past years I've created a system to plan and manage my travels. This makes that travel became a lot less stressful and it made it possible for me to do longer "digital nomad" trips with ease of mind.
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