Dealer Talk With Jen Suzuki
Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen
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The 10-Minute Coaching System That Builds Champions
07/05/2025
The 10-Minute Coaching System That Builds Champions
Managers Series - did you check out the prevous episode? This is “My team knows what to do, they just don’t do it.” If you’ve ever said that, this episode is for you. Jen breaks down how managers can coach their teams in just 10-minute bursts using her proven CIVIL framework: Coach, Introduce, Verify, Illustrate, and Lead. You’ll learn: How to structure daily training that sticks Why consistent coaching beats long meetings How to turn outbound calls into a showroom flood The secret to building a team that wants to be coached This one’s packed with real dealership talk, examples from the field, and actionable steps you can start using today to create a high-performing, motivated team. Let’s goooooo!!! 🔥🔥🔥 Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | 🔥Check out our sponsors!🔥 CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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Stop Managing, Start Coaching: 3 Skills Every Great Leader Must Own! 🥇
07/01/2025
Stop Managing, Start Coaching: 3 Skills Every Great Leader Must Own! 🥇
In this episode, Jen Suzuki shares three powerful strategies for dealership sales managers who want to transform their team into top performers. Whether you came up through the ranks selling cars or you're new to leading people, Jen dives into how to shift from being the go-to closer to becoming the coach your team needs. Packed with real-world insight and actionable steps, this episode helps leaders stop doing all the work themselves—and start empowering others to rise. If you're ready to build a championship team, this one’s for you. 🥇🔥🚘💯 Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com 🔥Check out our sponsors!🔥 CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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The MRI for Cars: How UVeye Is Rebuilding Trust in the Service Lane
06/23/2025
The MRI for Cars: How UVeye Is Rebuilding Trust in the Service Lane
What if your service lane could scan a car like an airport security system—except instead of searching for bombs, it's finding oil leaks, tire damage, and alignment issues? In this episode of Dealer Talk with Jen Suzuki, I sit down with Yaron from UVeye, the company turning heads (and lifting RO numbers) with their instant vehicle imaging tech—also known as the MRI for cars. We talk about how UVeye's AI-powered tunnel gives advisors and customers crystal-clear visuals on a vehicle’s condition in seconds. This transparency builds trust, boosts upsells, and drives higher labor hours—all while improving CSI scores. Yaron shares the wild origin story of UVeye (hint: it started with bomb detection!), how OEMs like Toyota and GM helped shape its evolution, and why seeing is believing in today’s service experience. If you’re in fixed ops, recon, or even sales—you need to hear how this tech is transforming how we inspect, present, and sell needed service work. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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Low-Key, High-Impact: Sales Follow-Up Tactics That Actually Work in 2025
06/16/2025
Low-Key, High-Impact: Sales Follow-Up Tactics That Actually Work in 2025
In this episode of Dealer Talk with Jen Suzuki, we're diving into one of the most powerful, underrated strategies for breaking through the noise in today’s sales landscape: using GIFs and memes in your follow-up. If your internet leads keep ghosting you, you’re not alone—and you’re not helpless. Jen shares how she coaches dealerships to inject low-pressure, fun, and memorable energy into their messaging with visual media. You'll hear real-world examples and get a framework for building your own “GIF & Meme Library” to use in various sales scenarios—from day-one outreach to long-term follow-up. This one strategy has helped dealership teams stand out, boost engagement, and most importantly, connect like humans again. Whether you're in the BDC, selling on the floor, or leading a sales team, this episode will give you a fresh way to be relevant, visible, and impossible to ignore. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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Text Like You Mean It: Crafting Follow-Ups That Actually Work
06/09/2025
Text Like You Mean It: Crafting Follow-Ups That Actually Work
Tired of sending dead-end follow-up texts that get ignored? In this episode of Dealer Talk with Jen Suzuki, we dive into the exact words, tactics, and mindset shifts you need to revive ghosted leads and get customers talking again. Jen breaks down real-world follow-up strategies straight from her dealership coaching sessions—no fluff, just proven scripts that get opens, responses, and appointments. Whether you're texting, emailing, or voice dropping, this episode gives you a playbook to level up your message game and spark real conversations that convert into car deals. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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10 Ways to Get More Appointments — Flood Your Showroom Now!
06/03/2025
10 Ways to Get More Appointments — Flood Your Showroom Now!
Is your showroom traffic feeling light lately? You're not alone—and more importantly, you're not stuck. In this episode, Jennifer Suzuki breaks down 10 real, practical ways to get more people through your doors right now. Whether you're in sales or BDC, these aren’t theory-based ideas—they're street-tested tactics from dealerships doing it daily. Jen shares what’s working across top stores, including strategies for leveraging your sold database, sending custom videos, and tapping into heat-up lists that still convert. No fluff. No boring lectures. Just 10 ways to fill your showroom with actual buyers this week. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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AI That Moves Metal: Lance Schafer on Faster, Smarter Inventory Management
05/18/2025
AI That Moves Metal: Lance Schafer on Faster, Smarter Inventory Management
AI is no longer a “nice-to-have”—it’s a game-changer for dealerships that want to win in today’s competitive market. In this episode of Dealer Talk with Jen Suzuki, I sit down with Lance Schafer, General Manager of Product and Technology at LotLinx, who’s been leading the charge in applying machine learning to the core areas where dealers often struggle most: inventory management, pricing, and customer experience. Lance breaks down how traditional dealership strategies—like pricing based on gut feeling or managing inventory with old sales data—are being replaced with data-driven, real-time AI systems that help stores become more profitable and efficient. We talk about: How AI shifts inventory strategy from reactive to predictive How dynamic pricing boosts both speed and profitability Using machine learning to match inventory with what customers actually want The biggest hurdles in AI adoption and how to overcome them What trends are coming next, and how to prepare now Whether you’re just exploring AI or already testing tools, this episode will give you clarity on where the real impact is—and how to start modernizing before the market forces your hand. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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Inside the Mind of a Modern Automotive CEO: A Conversation with Randy Parker
05/12/2025
Inside the Mind of a Modern Automotive CEO: A Conversation with Randy Parker
In this rare and powerful episode, I sit down with Randy Parker, CEO of Hyundai and Genesis Motor North America, one of the most progressive and people-first leaders in the automotive industry—and head of the third largest automaker in the world. We dive into the state of retail automotive, how Hyundai and Genesis are breaking records, and why Randy’s leadership style has made him a dealer favorite (IMO) across the country. We talk tariffs, US production, economic development, and electrification strategies—including the IONIQ 9, new charging partnerships, and the company’s flexibility in responding to real-time consumer demand. But what really makes this conversation powerful is our shared belief in relationships—that people are the true link to profitability. Randy opens up about his passion for mentorship, coaching NBA students, and why investing in people is the heartbeat of his leadership. We explore how Hyundai is: Building major U.S. infrastructure (Meta Plant in Georgia, steel mill in Louisiana) Balancing innovation in fuel cell, EV, hybrid, and air mobility Reinforcing the dealer model and expanding service capacity Making car buying easier with online tools like Amazon Auto Always playing offense—with a simple mantra: “Sell, sell, sell like hell!” This one’s packed with leadership gold, forward-thinking strategy, and the kind of authenticity that defines real success. Don’t miss this episode with a powerhouse CEO who’s shaping the future of retail and proving why people still matter most. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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Your CRM Is a CLOSER! It’s Your Memory. Your Proof. Your Deal Saver.
05/04/2025
Your CRM Is a CLOSER! It’s Your Memory. Your Proof. Your Deal Saver.
Ever had a customer walk in, get chased for months, and your team still greets them like it’s Day One? Yikes. In this episode of Dealer Talk with Jen Suzuki, we’re calling out the CRM habits that are quietly killing your deals—and showing you how to fix them. Jen breaks down how internal notes create smooth BDC-to-sales handoffs, how to log objections and buying triggers that actually close, and why skipping CRM updates might be why your customer disappeared. If you want loyal buyers and not just new leads, it starts with smarter follow-ups, stronger recaps, and tighter processes. Let’s make your CRM your best closer. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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Pitching Loyalty: How Ken Hicks, Dealer & Partner of Mariano Rivera Dealerships Is Driving Retention
05/04/2025
Pitching Loyalty: How Ken Hicks, Dealer & Partner of Mariano Rivera Dealerships Is Driving Retention
This episode is all about solving real dealership problems—right from the service lane. I sit down with my longtime friend and mentor, Ken Hicks, Dealer Principal at Rivera Toyota and Mariano Rivera Honda, who shares how he tackled major fixed ops pain points by building his own software—Retention 360—a tool designed to drive loyalty, increase service-to-sales conversions, and help advisors win. > https://retention360.info/ Ken started as a salesperson and rose to become a partner alongside Yankees legend Mariano Rivera. Over the years, he saw too many missed opportunities in the service department: No process to follow up on declined service work No TO when customers said “no” to repairs Weak communication between BDC, service, and sales teams Lack of personalization and preparation before client visits No recognition of customer loyalty level at check-in Undertrained advisors struggling to convert service traffic into car deals So, what did Ken do? He built his own tool. He developed software that identifies loyalty levels, tracks declined services, pinpoints advisor weaknesses, and gives teams everything they need to turn service clients into lifelong dealership customers. He even tied incentives and a triple-pay structure to service-initiated car deals. Now, he's giving YOU access—free for 90 days. We talk about his team’s exact process: Reviewing customer records before the appointment Matching loaner vehicles based on sales potential Creating warm handoffs between service and sales Proactively calling service clients with equity or loyalty triggers Training advisors to read the CRM like a playbook If you’re ready to stop leaking opportunity in service and start creating real retention, check this one out! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
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Service Advisors Reimagined: Andy Wright on Vinart’s Strategy for Higher RO Counts & Better CX
05/04/2025
Service Advisors Reimagined: Andy Wright on Vinart’s Strategy for Higher RO Counts & Better CX
What happens when a dealership fully commits to reinventing its service department? In this episode, Jennifer Suzuki chats with Andy Wright, Managing Partner at Vinart Dealerships, located just an hour from both Philly and NYC. Andy reveals how his team is solving the biggest challenges in fixed ops — from inconsistent traffic to advisor overload — by building innovative support teams and reshaping benchmarks. You’ll hear how they: Took appointment setting off the advisor’s plate and built a pre-write support team Raised the RO benchmark from 12-15 to 18-20 per day by removing admin burdens Use video and transparency to retain more service customers Launched a technician apprentice program to solve staffing shortages Run monthly in-house training sessions in a 50-person dedicated space Lean on AI tools like LeadVantage, CallRevu, Madator to assess conversations and improve processes Envision a near future where AI handles inbound calls and outbound calls This is a must-listen for dealer principals, fixed ops directors, and anyone serious about scaling consistency in the service lane. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Appointment No Show? No Sale. Boost Your Appointments Now with Jen Suzuki
04/21/2025
Appointment No Show? No Sale. Boost Your Appointments Now with Jen Suzuki
You did the hard part. Now finish strong. You led the call with value. You gave them confidence in you. But if you’re not setting the appointment—you’re leaving money behind. This episode is a deep dive into how to confidently sell the appointment, lock in commitment, and increase your show rate with real-world strategies I teach live every week in my dealership classes. Here’s what you’ll learn: How to roll into the appointment ask without sounding pushy Why “What time is good for you?” is secretly ruining your schedule Phrases like “You’re in good hands” that increase trust How to text, confirm, and stand out with credibility A next-level email confirmation that helps you sell the car before they arrive Why creating obligation on the call gets you less negotiation and more deals This is how top performers get paid in 2025. You’ll walk away with fresh tactics, real talk, and a powerful reminder: Car sales is not for the weak—it’s for the ones who do more. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. .
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How to Instantly Build Trust and Credibility with Internet Buyers
04/21/2025
How to Instantly Build Trust and Credibility with Internet Buyers
In this episode, I share one of my biggest secret weapons for converting more Internet leads — selling yourself first. It's not about hard selling the car; it's about showing the value in doing business with you and your dealership. I dive deep into tactical strategies for prepping before the first call, leveraging past customer history, using community connections, and showcasing dealership value the right way — with real-world examples from inside the showroom. You'll learn how to position yourself as the obvious choice, how to talk about your digital retailing tools to save buyers time, and even how to use ChatGPT to help you craft powerful, memorable value statements that stick. If you want to close more Internet leads and feel more confident doing it, this episode is for you! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Helper Vibes Seller Vibes: How to Win the Call in 30 Seconds
04/21/2025
Helper Vibes Seller Vibes: How to Win the Call in 30 Seconds
In this episode, I break down one of the most overlooked—but powerful—skills in phone sales: your tonality. It’s not just what you say. It’s how you say it. I share how I intentionally changed my voice, volume, and energy over time to sound more exciting, engaging, and attractive to buyers—and how you can do the same. We dive deep into why first impressions, tonal shifts, and “helper vibes” are what pull people into real conversations and help you move leads into the buying cycle fast. This episode is packed with real examples from live calls, opening lines that create trust, and techniques to uncover buyer motivation early. If you're tired of sounding like every other monotone advisor, this one’s for you. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Stand Out or Miss Out: Real Talk on Email, Video, and Follow-Up That Actually Works
04/08/2025
Stand Out or Miss Out: Real Talk on Email, Video, and Follow-Up That Actually Works
Staying hyper-focused on internet lead handling... In this episode, I break down how to actually improve your follow-up process so you win more customers—starting with your emails, videos, and mindset. Let’s face it: most emails still look like outdated templates, and subject lines that scream “dealership” get ignored. I’m showing you how to change that. I walk through my current process using ChatGPT to write custom, engaging subject lines and value-based messages that feel like they were made just for the customer. I also dive into how to create short welcome videos that build trust and show off your energy—because people buy you, not just the car. You’ll also get a real-world strategy for the first 72 hours of follow-up (yes, that includes GIFs, articles, and creative touchpoints that stand out). If you’re ready to stop sounding like every other salesperson in their inbox and start actually converting, this one’s for you. Key takeaways: Subject lines that get opened First sentences that hook Videos that build trust fast A 30-day follow-up game plan Creative tips to stay top of mind and fun This isn’t theory. These are the tactics I use in dealerships today—because basic won’t win anymore. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Call First, Text Smart, Leave a Killer Voicemail: Lead Handling in 2025 with Jen Suzuki
04/08/2025
Call First, Text Smart, Leave a Killer Voicemail: Lead Handling in 2025 with Jen Suzuki
In this episode, I’m getting real about the grind of internet leads—the ones with no phone numbers, the ones who ghost you, and the ones who drain your time asking for information only to disappear into the void. I've been there. I’ve sold cars. And now I work these leads live during my dealership sales training sessions. I'm in the trenches with you—setting same-day appointments with tough leads while coaching teams to win. That’s why I care so deeply about helping sales pros and BDC reps level up. You’ll hear: Why urgency is non-negotiable when working internet leads How to stand out in a crowded inbox The power of a well-timed phone call vs. a lifeless text chain Voicemail strategies that actually spark engagement How ChatGPT can help you write customized, value-packed follow-up messages What mindset it takes to thrive in today’s high-competition digital battlefield Whether you're struggling to convert leads or just want to refresh your game with 2025 tactics, this episode is packed with real talk, real examples, and strategies that actually work. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Mentorship in Motion: How Lane Managers Build Winning Teams
04/08/2025
Mentorship in Motion: How Lane Managers Build Winning Teams
In this episode, I’m talking directly to the powerhouse behind the most successful service departments: Lane Managers. Also known as Assistant Managers, these leaders are the glue that holds the service drive together. I’ve been spending time on-site with service teams recently, and when Lane Managers are engaged, locked in, and supporting the hustle live on the drive—everything changes fast. We break down how Lane Managers reinforce training, support Advisors in the moment, jump into heat cases, and create an environment where growth isn’t just expected—it’s lived. From tightening up MPI processes to improving greeting structure, managing wait times, and even securing financing approvals—these leaders do it all. And when they do, you feel it: happier customers, faster approvals, more trust, and an energized team all rowing in the same direction. This episode is filled with real examples, easy-to-execute ideas, and reminders of just how impactful Lane Managers are. It’s time to level up the leaders who keep the wheels turning! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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No More Whip Cracking: Fun Accountability That Works
04/08/2025
No More Whip Cracking: Fun Accountability That Works
In this episode, I'm in the trenches—literally—on-site with a dealership service management team I’ve been working with. We’ve trained, implemented new tactics, and now we’re locking in on accountability without turning the heat up too high. Here’s the truth: you don’t need to micromanage to get big results. What you do need are simple, consistent actions that reinforce change. I walk through real-life examples—like how to use visual gauges during check-in, recognize loyal customers in the drive, and improve technician videos—to create habits that stick. We dive into: How to reward the right behaviors without burning people out Why shadowing advisors and reviewing MPI calls should be your weekly rhythm A fun team game called “Sell It to Me” that builds value-selling skills How easy metrics like % of tech videos completed can keep your team focused Simple contests and incentives that actually motivate people to grow Bottom line: when your people are having fun, feel seen, and know what to aim for—they win and so do your numbers. If you're a service manager who wants real accountability without the grind, you need this episode. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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From eLead CRM to AI Smart Camera Systems: Mark Queen is Redefining Efficiency with Visual Intelligence
04/07/2025
From eLead CRM to AI Smart Camera Systems: Mark Queen is Redefining Efficiency with Visual Intelligence
Mark Queen, the visionary CEO of Skaivision and one of the original founders behind eLead CRM, joins me to dive into the future of AI-powered dealership efficiency. Skaivision is revolutionizing the way dealers view process breakdowns by layering powerful AI—specifically Convolutional Neural Networks (CNNs)—over existing dealership camera systems. This groundbreaking tech captures real-time activity in sales and service, highlights missed opportunities, and even delivers instant vehicle offers during service visits. Mark walks us through his entrepreneurial journey, from Reynolds & Reynolds to creating the largest CRM in auto retail, to now tackling tech fatigue and inefficiencies head-on. If you’re in the car business—service, sales, tech, or leadership—this episode will fuel your thinking about what’s possible when innovation meets daily dealership challenges. We talk express service friction, retention killers, service-to-sales drama, video transparency, and how real-time AI automation can make your people faster, more productive, and more profitable. Don’t miss this inspiring conversation with one of the auto industry's most respected founders! 👋 | skaivision.com Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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The #1 Training Hack to Build Customer Trust in Fixed Ops with Jen Suzuki
04/01/2025
The #1 Training Hack to Build Customer Trust in Fixed Ops with Jen Suzuki
Mastering Service Drive Walkarounds in Live Role-Play – Real Training for Real Results...COME ON NOW!!! In this episode, I'm opening the door to run through the plays of the most important activity a amanger can do with their selling machines - the Service Advisors! The power of the service drive walkaround—one of the most effective yet underutilized tools for selling service work. I’ve been training dealership teams across the country, and I’ve seen firsthand how confidence, engagement, and real-world practice can completely transform how advisors interact with customers. I explain how I do role-plays in Service! Learn the break down on why role-playing is critical, how to avoid overwhelming customers with price breakdowns, and the game-changing impact of presenting financing options at the right moment. Plus, I’ll share an easy-to-implement training exercise that managers can use immediately to boost sales and customer experience on the drive. 🚗 What You’ll Learn in This Episode: ✅ How to execute a proper service walkaround to engage customers and sell more work ✅ Why live training activities (yes, role-playing!) are the fastest way to level up your skills ✅ The right way to present pricing and financing options to increase approvals ✅ How small adjustments in body language and conversation flow impact ROI & CSI If you’re a service advisor, manager, or dealership leader, this episode is packed with real strategies you can implement today. Let’s get to work!🛠️ Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Dealership Capital Strategies for Ambitious Operators with Dan Garces
03/31/2025
Dealership Capital Strategies for Ambitious Operators with Dan Garces
In this episode, I sit down with Dan Garces, President and COO of Automotive Capital, to break down the financial strategies that allow dealership operators to grow, scale, and even own their own store—without putting up massive amounts of personal cash. Dan has spent his career helping dealers navigate the complexities of capital, and today, he’s sharing real-world insights on how funding works, how to leverage it properly, and what separates those who stay operators from those who become owners. We dive into: The biggest mistakes dealers make when it comes to financing growth. Alternative funding options that don’t drain your cash flow. How to position yourself for ownership even if you don’t have millions in the bank. The mindset shift required to go from running a store to owning one. If you’ve ever dreamed of owning your own dealership, expanding your operations, or simply improving your financial strategies as an operator, this episode is for you. Knowledge is the key to growth—and today, we’re unlocking it. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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Keeping the Energy High: Fun & Competitive Ways to Reinforce Training
03/24/2025
Keeping the Energy High: Fun & Competitive Ways to Reinforce Training
How to Build Championship Teams with Contests & Competitions The hardest part of training isn’t teaching the process—it’s making sure it sticks. In this episode, I break down how to sustain momentum, accountability, and energy in your dealership using fun competitions, MVP recognition, and daily challenges. I share real-world dealership strategies that keep teams engaged, motivated, and focused on growth, even when sales get tough. From raffle ticket rewards to upsell challenges and technician video contests, I’ll walk you through simple but effective ways to reinforce training while making work fun. If you’re a dealership manager looking to create a high-performance culture, this episode will give you practical ways to celebrate wins, build camaraderie, and keep your team focused on execution. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace
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High-Performance Dealership: Smarter Scheduling, Stronger Communication, Bigger Profits With Daniel Govaer + Matt Haiken
03/24/2025
High-Performance Dealership: Smarter Scheduling, Stronger Communication, Bigger Profits With Daniel Govaer + Matt Haiken
In this episode, we’re diving deep into how dealership owners and managers can build a more structured, efficient, and profitable business with two powerhouse guests—Daniel Govaer, Fractional COO, and Matt Haiken, Principal and President of Prestige Collection Auto Group. Matt, who now runs six dealership locations, shares how his approach to leadership has shifted. He’s moving away from making gut-based decisions to structured planning, daily forecasting, and full financial transparency. Daniel, a fractional COO, reveals key strategies he’s uncovered while working inside dealerships—identifying profitability leaks, optimizing daily schedules, and improving internal efficiency. We cover: ✅ Where dealerships are losing profitability—and how to fix it ✅ The power of total financial transparency in hitting targets ✅ Why structured daily schedules for salespeople and managers drive better results ✅ How communication impacts sales—and how AI is reshaping messaging ✅ Can a dealership succeed using a Tesla-style transactional sales model? ✅ How top-performing dealers are leveraging AI tools like ChatGPT for next-level customer interactions Matt and Daniel share real, actionable ways to rethink dealership operations so leaders can scale with less chaos, better accountability, and stronger results. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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Cliff Banks on AI, Amazon-Hyundai, Digital Retailing & the Future of Auto
03/21/2025
Cliff Banks on AI, Amazon-Hyundai, Digital Retailing & the Future of Auto
What does the Amazon-Hyundai partnership really mean for the future of auto retail? Is AI evolving too fast for dealerships to keep up? And why might some obstacles in car buying actually be good for dealers? In this episode, I sit down with my long-time friend and trusted industry voice, Cliff Banks—founder of The Banks Report and AUTOVATE Conference. We break down the latest trends in automotive, from AI adoption in dealerships to digital retailing’s real impact on sales. Cliff shares insights from top automotive CEOs on the biggest challenges they face with AI, why SaaS development is a pain point for vendors, and what role data centers and computing power will play in the future of auto retail. Plus, we talk shop about: The Amazon-Hyundai collaboration—is this really about selling cars, or is it a data play to fuel digital advertising? AI in dealerships—why being open to new tools matters & the risks of pretending AI agents are human. Digital retailing & the sales process—is it actually making car buying easier, or is it just another manufacturer-driven initiative? The dealership evolution—how AI, data reporting, and the FTC’s compliance requirements could determine Tekion’s fate. China’s growing automotive influence—what happens if Nissan weakens? EV market reality—why Cliff predicts a much smaller EV share than expected. If you’re grinding it out in the dealership world and struggle to stay up to speed with industry shifts, this episode is a must-listen. Tune in for a casual, insightful conversation with one of the most experienced voices in auto reporting. 🤝Cliff Banks - https://autovate.org/cliff-banks-bio/ Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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The Mindset Shift That Changes Everything in Sales
03/18/2025
The Mindset Shift That Changes Everything in Sales
Most service advisors stop at the first “no.” But the best? They know that’s just the beginning. In this episode, we’re talking about taking second and third swings—the art of fighting for the business that’s sitting right in front of you. Your customers don’t always need a discount; sometimes, they just need a little more information. I’ll walk you through real-world analogies and proven tactics to help you: ✅ Circle back on declined work without sounding pushy ✅ Use supportive, value-driven conversations to win approvals ✅ Create urgency without pressure ✅ Overcome objections with confidence and professionalism When you get in the right mentality before you clock in, you’ll start winning more approvals, making more money, and building stronger customer relationships. I’m fired up for this one—let’s make 2025 your best year yet! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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NADA’s Relentless Advocacy for Dealers: A Conversation with President Mike Stanton
03/10/2025
NADA’s Relentless Advocacy for Dealers: A Conversation with President Mike Stanton
The automotive industry is changing fast—EV mandates, direct-to-consumer threats, shifting manufacturer relationships, and evolving government policies. Are dealers being heard? In this episode, I sit down with Mike Stanton, President of the National Automobile Dealers Association (NADA), to talk about how NADA is fighting for dealers, ensuring their voices are represented in Washington, and pushing back against policies that could hurt their businesses. We cover: ✅ The FTC victory and why NADA is back on offense ✅ The real story behind EV sales—$7 billion in unsold inventory sitting on dealer lots ✅ Why direct-to-consumer models are still a concern & how NADA is fighting back ✅ How dealers can build relationships with local lawmakers to shape policy ✅ What NADA is doing to strengthen manufacturer-dealer relationships ✅ How NADA’s dealer education programs are evolving to meet today’s challenges Mike also shares insights from NADA’s exclusive dealer-manufacturer meetings, how policies are changing from dealer input. Dealers—this is your industry, your fight, and your future. Listen in and learn how you can get involved and make an impact! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | 🔥Check out our sponsors!🔥 ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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The Power of Live Messaging With Ted Rubin, CEO ActivEngage! How Dealerships Turn Conversations into 🚗 Sales!
03/06/2025
The Power of Live Messaging With Ted Rubin, CEO ActivEngage! How Dealerships Turn Conversations into 🚗 Sales!
Think about it—when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldn’t be. In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questions—it’s a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the door. We talk about: ✅ What actually works in live messaging (hint: ditch the templates) ✅ Why customers feel safer engaging in live convo before committing to a dealership ✅ How the right messaging strategy increases appointment set rates & sales ✅ Where digital retailing fits into these conversations Live messaging isn’t just a feature—it’s an essential part of a modern sales process. When done right, it creates real engagement, builds relationships, and turns website visitors into buyers. Listen in to learn how top-performing dealers are using live messaging to drive business, build their brand, and make it easier for customers to say yes! Ted Rubin, ActivEngage - | ActivEngage.com Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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Coaching Service Advisors: Boost Approvals With This Sales Strategy 🏆 Risk & Reward
03/04/2025
Coaching Service Advisors: Boost Approvals With This Sales Strategy 🏆 Risk & Reward
This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo! In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed opportunities and customer misunderstandings. We'll explore how presenting both the risks and rewards transparently can transform hesitant customers into loyal advocates who toss you their keys with confidence. Join me as I share real-world examples and strategies to help General Managers and leaders coach their teams effectively, boosting revenue and fostering trust. Discover how a simple shift in communication can lead to higher approval rates and a thriving dealership culture. This episode offers insights to elevate your sales presentations and ensure customers understand the true value of timely service. Tune in and learn how to make 'Risk & Reward' work for you and your team! Dealer Talk with Jen Suzuki Podcast | 🎧 🎧 | [email protected] | | edealersolutions.com | Meet me! | Loyalty-Based Selling Strategies on CBT News | 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Building Relationships at Write-Up: The Secret to Selling More 🔧Service Work
03/04/2025
Building Relationships at Write-Up: The Secret to Selling More 🔧Service Work
Too often, service advisors treat the write-up process as just another transaction. Big mistake. If you want to boost revenue, retain customers, and build long-term trust, relationships must come first. In this episode, I break down how to turn every customer interaction into a lasting relationship—starting from the moment they pull into the service drive. I go over: ✅ Why eye contact, body language, and tone set the stage for success ✅ How to ask the right questions to uncover more opportunities ✅ The power of analogies—helping customers truly understand their vehicle’s needs ✅ Small but impactful ways to make customers feel like VIPs ✅ The difference between basic connection and going the extra mile ✅ How to serve up solutions like you're helping a friend—not just selling work I also share insights from recent conversations with top service advisors, revealing what really works in building customer trust and increasing approvals. If you're in hunter mode like me, you know nothing should be left on the table. Get ready to level up your write-up game and make every service drive interaction count! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Technician Videos: The Secret to More Work Approvals & Bigger RO Sales with Jen Suzuki
02/26/2025
Technician Videos: The Secret to More Work Approvals & Bigger RO Sales with Jen Suzuki
In this episode, we’re tackling a major gap in dealership service departments—technician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively. Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per RO. But here’s the problem—background noise, unclear explanations, and long-winded clips are costing you approvals and money. I’ve been training service advisors across the country on gaining approvals, mastering sales conversations, and improving call handling—and now, I’m bringing that same energy to technicians. In this episode, I break down: ✅ How to shoot clear, effective videos that set up approvals ✅ The power of credibility and a strong greeting ✅ Why short, engaging videos drive more customer trust ✅ The meaning of “extra extra” and how it leads to extra sales ✅ How to increase work, grow sales, and keep your shop busy This is a must-listen for service directors, fixed ops leaders, and dealership owners looking to boost customer trust, grow revenue, and help their teams hit their full income potential. Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Meet me! bit.ly/3J7011t Check out my other show, Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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