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Episode 8: The $12 Million Mistake: Why Every Business Needs an Exit Strategy
01/07/2026
Episode 8: The $12 Million Mistake: Why Every Business Needs an Exit Strategy
Key Points: 1. Exit Strategies Are Critical from Day One Exit strategies aren't just about leaving—they guide your growth decisions. The sooner you establish one, the faster you'll grow in the right direction and build maximum value. 2. The Cost of Ignoring Market Changes A client turned down a $12 million offer, then technology eliminated their business entirely. They ended up with lawsuits instead of a payday—highlighting the importance of recognizing threats early. 3. Protect Your Brand Before You Build Not protecting your business name is the biggest mistake entrepreneurs make. Without trademark protection, anyone can copy you. Proper protection drops enforcement costs by 90% and makes your brand a valuable sellable asset. 4. Proactive Legal Counsel Saves Money Being reactive is expensive. One client avoided devastating liability on a $600,000 equipment purchase through term sheet review. Another nearly lost their 130-employee company by ignoring legal notices. 5. Essential First Steps for New Businesses Critical checklist: (1) Set up proper business entity, (2) Get insurance, (3) Create operating agreements BEFORE making money, (4) Protect branding immediately, (5) Establish business bank accounts and credit lines.
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