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21. From CPA to Cake Queen: Chelsey White’s Journey to Sweet Success
04/06/2021
21. From CPA to Cake Queen: Chelsey White’s Journey to Sweet Success
Meet Chelsey White, creator and mastermind of the phenomenally popular Chelsweets blog, which serves up sweets for every occasion to millions of fans around the globe. Unlike a lot of professional bakers, Chelsey didn’t grow up in the kitchen with Mom or Grandma, or have a treasure trove of family recipes. In fact, Chelsey had absolutely no background in baking before she audaciously decided to bake a coworker a birthday cake from scratch, and the rest is sweet, sweet history. Chelsey has transformed her love of baking into an online community of millions, who tune in every week to watch her create confections of all flavors, shapes and sizes. She’s been featured by Buzzfeed, The Wall Street Journal, Bloomberg, Cosmopolitan and many more. In this episode, Chelsey and Kelly chat about: The life-changing day when Chelsey decided to leave her corporate finance job to pursue baking full time The self-taught ways Chelsey has perfected both her baking and media practice through trial and error The #1 piece of equipment Chelsey can’t live without Insider tips for perfecting your own Rice Krispies treats and buttercream animal cakes How to chase your dreams, both personally and professionally For full blog notes, check out: https://www.justataste.com/from-cpa-to-cake-queen-chelsey-whites-journey-to-sweet-success Follow Chelsey here: https://www.instagram.com/chelsweets/
/episode/index/show/justatastepodcast/id/18610904
