Simplify to Scale Show
Simplify to Scale is a show dedicated to helping business owners scale a high-impact and high-profit business they love without all of the complexity and chaos that can keep them trapped in the day-to-day. Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype. If you are in the messy middle of trying to scale your business, step into visionary leadership so your business can run without you, and build sustainable success at a sustainable pace, be sure to subscribe and tune in for expert insights each week. Formerly the Lean Out Your Business Podcast, the Simplify to Scale Show with Crista Grasso is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop and lead a high performing team, amplify profits, and scale smarter not harder.
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E240 | How the Visionary + Operator Duo Is Evolving in the Future of Ops
08/05/2025
E240 | How the Visionary + Operator Duo Is Evolving in the Future of Ops
What really happens behind the scenes when a visionary founder and their right-hand try to scale a business together? What would happen in your company if you suddenly had to cut operational roles? Would you have a strategy in place, or would chaos quickly follow? In this episode of the Simplify to Scale Show, I welcome my right-hand, Jessica Maine, for an engaging conversation about the dynamic between visionary founders and their essential operational support. Together, we explore how the future of operations is shaped by the unique collaboration between visionaries and the right hands who help transform big ideas into working, thriving businesses. We share real stories and examples of what happens when founders overlook the value operations bring to growth, retention, and everyday success. We highlight why cutting operational roles can disrupt progress and lead to burnout, even when it seems like the logical place to trim. There’s plenty of laughter and wisdom as Jess describes how communicating value in a visionary’s language helps strengthen trust and respect on both sides. If you enjoyed this episode and know a founder or operational leader who’d benefit from these insights, share this show with them. Stay tuned for more in the series, and remember to subscribe so you never miss an episode full of actionable tips and behind-the-scenes stories. In this episode, we discuss: Visionary–Right Hand Relationship Dynamics Importance of Operations in Scaling Communicating Operational Value to Visionaries Common Mistakes in Cutting Operations Trust and Collaboration Between Founder/Right Hand Journey vs. Destination: Different Mindsets Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to step into the future of operations? If you want to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency then This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E239 | Branding That Builds Trust and Drives Sales with Emily Paulsen
07/29/2025
E239 | Branding That Builds Trust and Drives Sales with Emily Paulsen
What makes a brand stand out and truly grow with your business over time? How can you build trust faster in an evolving marketplace? In this episode, I have the pleasure of sitting down with Emily Paulsen, a Brand Growth Expert and the Founder of Electric Collab. We explore how to build a cohesive brand ecosystem that grows alongside your business. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver. Together, we share insights on why your brand is more than just a logo or a color palette, defining it as the first impression and lasting reputation your business carries. By focusing on intentional branding, we uncover how to craft a brand message that reflects your unique value and creates deeper connections with your audience. We also talk about refreshing your brand as your business evolves, the importance of clear language, and showing the true depth of your expertise. We discuss how to keep your branding consistent while adapting to market changes, building trust, and attracting the right clients, especially as buying cycles shift and new discovery channels like AI search become more common. If you’re thinking about refining your brand or scaling your business, this episode is filled with actionable tips to help you create a brand presence that feels authentic and impactful. Tune in to hear how you can make branding a fun and rewarding part of your growth, and connect with us for more ideas on future-proofing your business. "Nobody buys just because they like a logo. Design gets attention, but words move people to take action." - Emily Paulsen In this episode, we explore Brand as first impression and reputation Evolving your brand alongside business growth Importance of intentional, strategic branding The foundational elements of a brand ecosystem Building trust with specificity and authenticity Challenges and opportunities in today's market Enjoying the branding process as a founder Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E238 | Your Right-Hand Person's Role in Scaling Your Business
07/22/2025
E238 | Your Right-Hand Person's Role in Scaling Your Business
How would your business change if your operational leader helped co-create your strategy rather than just implementing it? In this episode, I focused on the future of operations and operational leadership, sharing how your right hand person can help you scale your business simply and sustainably. I broke down the three core pillars of the Lean Scaling System: sustainable success, operational excellence, and scalable growth. I explained how your right hand leader supports you, not just by handling day-to-day tasks, but by co-creating strategy, optimizing systems across the business, and truly owning the growth process. I highlighted the changing role of an operational leader, encouraging you to see them as a strategic partner who integrates vision, efficiency, and growth. I shared the value of a right hand person who can look holistically at your business, make the right decisions at every level, and keep things moving forward whether you’re growing, preparing to scale, or already scaling. I also described how certification and mentorship can help your operational leaders further develop these skills. If you’re ready to learn more about simplifying and scaling your business, join me at my upcoming Future of Operations workshop for live Q&A and insights tailored to your needs. Subscribe so you never miss an episode, and don’t forget to leave a rating or review to help more businesses grow with confidence. In this episode, I discuss Simplifying and scaling business operations Role evolution of the right hand leader Lean Scaling System: three core pillars Sustainable success through clear vision and planning Operational excellence via holistic optimization Scalable growth integrating marketing, sales, delivery The impact of AI on operational leadership Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E237 | The Future of Operations is Strategic - Key Shifts for Scalable Growth
07/15/2025
E237 | The Future of Operations is Strategic - Key Shifts for Scalable Growth
Are you wondering how operational leadership is transforming in today’s fast-moving market? Curious about the growing impact of AI on business teams and hiring decisions? In this episode, I kick off a special series about the future of operational leadership, sharing key market changes and what businesses need to focus on for sustainable growth this year and beyond. I highlight the shift from traditional operations to a more strategic approach, describing how strategic thinkers and systems-minded leaders are vital for scaling. We talk about the rising importance of right-hand team members who can connect your vision to actionable plans, especially as AI tools and agents take on more execution tasks. I also discuss how marketing roles have evolved, potential pitfalls with team fragmentation, and why building the right operational support is so impactful. If you’re an operational leader or visionary founder ready to grow in a purposeful way, this series is for you. Tune in to learn how you can prepare for the next phase of your business and create a strong foundation for long-term success. In this episode, I discuss: Strategic versus tactical operational leadership Impact of AI on business operations Importance of hiring a right hand Marketing creative vs. marketing operations gaps The need for strategic execution team roles Lean, efficient, and intentional business growth Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E236 | What to Do When Your Business No Longer Needs You with Kris Plachy
07/08/2025
E236 | What to Do When Your Business No Longer Needs You with Kris Plachy
What happens when your business no longer needs you every day? How do you reinvent yourself after reaching all your entrepreneurial goals? What if there’s more waiting for you beyond your CEO title? In this episode, I sit down with Kris Plachy, the coach you call when success doesn’t feel as satisfying as it should! Kris has spent decades helping powerhouse women build empires, and now helps them figure out what to do after that. Through intimate coaching experiences and her signature Sage approach, Kris helps women strip away roles, expectations, and shoulds to uncover what they truly want next. Today, we navigate the exciting and sometimes challenging transition that comes when your business can run without you. We explore the feelings of restlessness, guilt, and uncertainty that often arise for women who have built successful companies, and we share insights on how to disentangle yourself from the daily grind. We discuss how to embrace becoming a strategic advisor or consultant in your own business and what it looks like to step into a new chapter, uncover new dreams, and reconnect with what truly matters to you. If you're feeling unsettled after building your business or wondering what your next chapter could look like, this episode is full of inspiration and actionable steps. In this episode, we discuss: Navigating identity after business success Handling guilt and restlessness post-achievement Disentangling the founder from daily operations Transitioning to a strategic advisor role The importance of intentional exploration and play Stepping into the “sage” era The power of leadership for scaling Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E235 | Letting Go of Guilt When Your Business Needs to Change
07/01/2025
E235 | Letting Go of Guilt When Your Business Needs to Change
Have you ever felt guilty about stepping back from your business commitments, even when you know you're making the right choice for yourself or your family? How do you handle that tension between professional obligations and personal needs? In this heartfelt episode of Simplify to Scale, I open up about a period of personal and professional upheaval following my dad’s health crisis and passing. I share how these life events interrupted my routines and forced me to step back from my business, including my long-standing podcast and other commitments. This experience offered unexpected lessons in letting go of guilt, confronting changes, and redefining what matters most, both in business and life. I reflect on the difficult but necessary process of pausing commitments and how it has sparked important conversations with clients and peers. Many entrepreneurs are feeling drawn to make changes in their businesses, whether that’s stepping back from a program, reimagining team structures, or shifting away from social media. I talk about the very real feelings of guilt and fear that come with these decisions, while highlighting the importance of giving ourselves permission to evolve and pursue what feels aligned. If you’re at a crossroads in your own business or life, I hope this episode encourages you to honor where you are and trust what you need. Share this episode with someone who might need the same reminder, and remember to subscribe so you never miss a new conversation. I’m grateful to be back with you and look forward to connecting again next week. In this episode I discuss: Navigating business disruptions and personal challenges Letting go of guilt during change Reevaluating business routines and commitments Embracing reinvention and business evolution Balancing personal priorities with business demands Handling team and offer transitions thoughtfully Permission to align business with new values Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E234 | How to Set Up Your Business to Run Without You
06/24/2025
E234 | How to Set Up Your Business to Run Without You
What would happen in your business tomorrow if you had to step away today? Is your team truly ready to take charge, or are there hidden gaps holding them back? In this special episode of Simplify to Scale, Jessica and Annie talk about what it takes to keep a business running when the founder or a key leader has to step away. They focus on how important it is to build trust within the team and with clients. They also talk about planning ahead by creating clear processes, sharing responsibilities, and keeping communication open. They use real examples to show how teams can step in and handle things when needed. Jessica and Annie explain how to tell if a team is ready to take more responsibility, and what signs show they may need more support. They share useful tools like keeping task boards updated and making sure everyone knows where to find passwords and other important information. The conversation also includes fun moments as they look back on their first times stepping into leadership roles and remind listeners that things don’t have to be perfect. If you're a founder or operations leader who finds it hard to step back, this episode offers helpful advice to get your team ready and take a break with confidence. Press play and subscribe for more ideas to help your business grow at a steady pace. In this episode, we discuss: · Building trust with team and clients · Delegation and ownership of responsibilities · Importance of documented SOPs and cadences · Empowering teams and fostering independence · Recognizing readiness and signs of unpreparedness Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E233 | Becoming a New Era Millionaire with Kim Woods
06/17/2025
E233 | Becoming a New Era Millionaire with Kim Woods
What if the key to thriving as a millionaire in today’s world isn’t more hustle, but deeper alignment? Are you leading your business with soul, or stuck in outdated strategies that no longer serve you? In this episode I sit down with Kim Woods, to talk about what it takes to truly thrive as a millionaire in the new era, blending business strategy with intuition and soul alignment. She is New Era Millionaire Maker and her mission is to help you live your soul mission and usher you into the New Era. Kim combines her 25+ years of C-Suite business growth strategies with the ancient wisdom of astrology to align business owners with their soul mission and break outdated success paradigms. We explore what the "new era" really means, how old ways of operating are shifting, and ways you can harness both masculine and feminine energies for real growth. We also share insights from Kim’s new book and discuss why finding and leaning into your own intuitive success signature is such a game-changer for leaders and entrepreneurs. Our conversation is filled with fun stories, practical wisdom, and examples on how to make decisions, connect with your mission, and let go of outdated paradigms. We talk through the importance of knowing, liking, and trusting yourself first, along with practical ways to bring these ideas into your business and life. There’s real value in understanding your unique energy signature, which Kim explains with her signature quiz and a peek into her holistic approach. Ready to learn more about your own signature and step boldly into your next level? Grab Kim’s book, take the quiz, and connect with us. Let us know your signature and join the conversation—your most aligned version is waiting! "It always starts with you." - Kim Woods In this episode, we explore: Defining and embracing the "new era" Blending feminine and masculine energies Individual alignment with soul mission Unique, signature-based approaches to success Distinguishing from outdated business paradigms Links: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E232 | How to Build a Referral System That Brings in Great Clients
06/10/2025
E232 | How to Build a Referral System That Brings in Great Clients
What unique or creative referral ideas could you implement in your own business to stand out and stay memorable in your industry? Are your referrals driven by genuine advocacy, or by what's in it for them? In this episode, I shared insights on building a strong referral system that truly works. I talked about how referrals remain one of the most powerful ways to grow your business, especially as traditional selling methods slow down. I explained the importance of understanding whether someone refers you for the love of you or for the love of themselves. This means knowing who truly advocates for you and who needs a little something extra to promote your work. I shared real-life stories, like my experience purchasing a bulk order of Mike Michalowicz’s book to access a unique bonus, which led to creative ways to connect with my own network. I emphasized the value of making your referral requests simple, providing resources like swipe copy, and focusing on the overlap between those who believe in you and those who benefit directly. If you found these ideas helpful and want to build a referral strategy that feels good for everyone involved, please share this episode with friends or colleagues who might benefit too. I would love for you to rate and review the show so more entrepreneurs can learn how to scale businesses they love. Don’t forget to subscribe and join me next week! In this episode, I discuss: Building intentional referral systems Providing easy-to-share referral tools Targeted invitations vs. mass outreach Qualifying and incentivizing referral partners Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E231 | Voices from the Messy Middle: How Teams Drive Stability When Scaling
06/03/2025
E231 | Voices from the Messy Middle: How Teams Drive Stability When Scaling
What does it really take for a team to stay aligned and motivated when everything feels uncertain in the “messy middle” of scaling a business? As a founder, are you being transparent enough to make your team feel seen and valued, or are they navigating change in the dark? In this episode, we explore what it really means for teams to navigate the “messy middle” when a business is scaling. Sharing honest personal experiences, we talk about the challenges and growth that happen as teams work through transitions, shifting roles, and new goals. We highlight the importance of transparency and communication from leaders, so team members feel seen and valued, not left in the dark about the changes around them. We also discuss why ongoing investment in team development pays off, focusing on building trust, empowerment, and loyalty. Instead of holding back, we encourage founders to support ongoing learning so everyone grows together. When teams feel trusted and invested in, they bring even more dedication and creativity to the table. If you’re a founder or a team member finding yourself in a season of change, we invite you to connect and have those important check-ins. Take a moment to chat openly about where you are and what support would help most. Your team is your greatest asset, and by working together through the messy middle, you unlock new opportunities for everyone. Thanks for tuning in, and let’s keep scaling the right way. In this episode, we explore: • Understanding the Messy Middle • Importance of Transparency from Founders • Navigating Change and Growth Pains • Investing in Team Development • The Costs and Benefits of Team Empowerment • Advice for Teams and Founders in the Messy Middle Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E230 | Practical Strategies for Building a High Performing Self-Led Team
05/27/2025
E230 | Practical Strategies for Building a High Performing Self-Led Team
Are you curious about how a true high performing team can help you break free from daily operations and focus on bigger business goals? What would change for your business if every team member took inspired ownership and worked together toward a shared vision? In this episode of Simplify to Scale, I take you behind the scenes of my CSOO certification program and share insights on building a high-performing, self-led team. I talk about the difference between having a group of talented individuals and creating a team that truly works together toward a shared vision and goals. You’ll learn why hiring the right people is just one piece of a much bigger picture, and how team structure and collective ownership are essential to getting founders out of the day-to-day. During the episode, I walk through strategies and real examples from my training sessions, breaking down the ecosystem approach that allows teams to fully align, communicate, and take inspired ownership of outcomes. I highlight how a true high performing team doesn’t just operate individually but works as a unit, with each member committed to the overall success of the business. I also share tips on empowering your team to self-organize and collaborate without constantly needing direction. Don’t forget to subscribe, leave a review, and join me next week for more strategies to help your business thrive. In this episode, I discuss: • Building a High Performing and Self-Led Team • The Myth and Reality of Self-Led Teams • The True Path to Founder Freedom • CSOO Certification Program Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E229 | How to Leverage Mindful Leadership to Scale Smarter
05/20/2025
E229 | How to Leverage Mindful Leadership to Scale Smarter
What does mindful leadership look like in your day-to-day work? How do you stay connected to your team as your business grows? In this episode of Simplify to Scale, Jessica Maine steps in to talk about mindful leadership and how it’s especially helpful as your business continues to grow. She shares her perspective on leading with empathy, intentionality, and self-awareness, making it clear that leadership is about caring for both yourself and your team. Jessica explains how mindful leadership can enhance your business, boost team morale, and create a positive work environment. Throughout the conversation, Jessica offers practical ideas for staying connected with your team and maintaining your own well-being. By sharing personal stories and actionable tips, she encourages leaders to check in regularly, listen with compassion, and build trust with their teams. Her approach helps leaders create spaces where people feel comfortable sharing feedback and growing together. If this episode resonated with you, drop a comment or share it with a fellow leader. Follow Simplify to Scale for more tips on growing your business with intention. In this episode, Jessica breaks down: • Setting the Stage: Mindful Leadership • Defining Mindful Leadership When Scaling • Positive Impact of Mindful Leadership on Teams • Practical Implementation of Mindful Leadership Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E228 | How to Leverage Ecosystems Thinking to Solve Business Problems
05/13/2025
E228 | How to Leverage Ecosystems Thinking to Solve Business Problems
What if the root of your team’s challenges isn’t the people, but the system they’re working in? Are you solving problems… or just putting out fires over and over again? In this episode, along with Jessica Maine, we talk about how using an “ecosystem” mindset can change the way businesses solve problems and build stronger teams. We share a clip from one of our live Soul Collective training sessions, where we explain why seeing a business as a connected system helps leaders find the real cause of ongoing issues. With tools like the five whys and the fishbone diagram, leaders can fix the root problems instead of just patching things up. You’ll also get a behind-the-scenes look at how these methods work in our community. We show how open conversations, teamwork, and creative thinking lead to better results. If you're a leader in strategy or operations, a coach, or someone helping teams grow, this episode is full of practical tips and real examples. If this episode gave you new ideas, we’d love for you to join the Soul Collective. Every month, we run live workshops, share helpful tools, and support you in streamlining your operations so you can grow with confidence. In this episode, we explore • Ecosystems Thinking in Business • The Five Whys Method • Fishbone Diagram • Turning Root Cause Insights Into Action Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E227 | The Future of High-Impact Marketing with Dawn Ferguson
05/06/2025
E227 | The Future of High-Impact Marketing with Dawn Ferguson
How can brands maintain authenticity and a human touch while leveraging AI tools? What are some practical ways to simplify your content strategy and avoid "shiny object syndrome"? In this episode of Simplify to Scale, I sit down with Dawn Ferguson, a brand and marketing strategist with a passion for helping founder-led businesses shine. Together, we talk about how the marketing landscape is shifting with AI and what really makes a brand memorable in today’s crowded digital space. Dawn shares how showing up authentically and putting a real face to your content can turn casual followers into devoted supporters. We also explore strategies that help businesses cut through noise, like focusing on your true audience, sharing aspirational results, and making your social profiles work harder for you. if you run a service or product-based business, Dawn’s advice on making your brand relatable and inspiring is filled with practical tips! Also, we touch on letting go of cookie-cutter advice and finding a style that feels right for both you and your audience. If you’re ready to make your marketing more impactful and authentic, tune in to this episode for ideas you can use right away. "People aren’t buying your service—they’re buying a new life, they’re buying results, they’re buying transformation." - Dawn Ferguson In this episode, we discuss: • The Changing Landscape and Future of Marketing • Keys to High-Impact Branding in the Age of Noise • Lessons from Big Brands • What Turns Away Right-Fit Clients Links Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E226 | The Lean Scaling System Designed for Online Small Businesses
04/29/2025
E226 | The Lean Scaling System Designed for Online Small Businesses
What unique challenges do you think each type of business faces when scaling? What does sustainable scaling mean to you, and what are some ways to avoid burnout as your business grows? In this episode, I share a behind-the-scenes look at my lean scaling system, developed from decades of experience working with founders and their right-hand leaders. I highlight the common pitfalls of scaling a business, especially when moving from multiple six figures to seven or beyond, and discuss how sustainable growth is all about making the right shifts in operations, leadership, and systems at the right time. Through personal stories and real client experiences, I talk about the unique challenges faced by both service and product-based businesses as they strive for higher levels of profit and impact. I introduce my certification programs designed for those looking to support founders as strategic, scaling-focused operations leaders—roles that go beyond SOPs and checklists to lead teams, manage systems holistically, and future-proof businesses. I emphasize the importance of investing in team members who can grow with your business and why having the right operations leader by your side is key for sustainable scale in today’s fast-changing business landscape. If you want to learn more about my approach or are curious about strengthening the operations in your business, I invite you to join one of my upcoming open houses or workshops. It’s a great way to discover how the lean scaling system and my certifications can help take your business to the next level. In this episode, I discuss: • The Realities and Challenges of Scaling • Business Cycles and Common Pitfalls • Gaps in Existing Scaling Systems • Scaling System and Its Unique Positioning • My Certification Program Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E225 | It Depends - How to Make the Right Strategic Decisions
04/22/2025
E225 | It Depends - How to Make the Right Strategic Decisions
Is there really one “right” answer when it comes to pricing, hiring, or choosing the next tool for your business? What if the key to scaling your business isn’t doing more—but thinking differently? In this episode of Simplify to Scale, I talk about how important it is to consider context when making business decisions. I explain that there isn’t always one “right” answer—especially when it comes to things like pricing, building a team, or picking new tools.I share real examples from my consulting work to show how asking the right questions can help you find the best path for growth and long-term success. You’ll see why I often say “it depends” and how that simple answer can lead to better, more thoughtful conversations. I walk through real situations where knowing a client’s true goals and big-picture vision helped shape the right solution. This episode is packed with tips on how to build a profitable, scalable business without making things more complicated than they need to be. If you found this episode useful, don’t forget to subscribe, rate, and leave a review to help more business owners learn how to grow in a sustainable way. In this episode, I discuss: • The Critical Role of Context in Decision Making • "It Depends" as a Consulting Mindset • Real-World Examples Illustrating the Approach • Dangers of Oversimplified Decisions Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E224 | Building a Profitable Coaching or Consulting Business with Deb Boulanger
04/15/2025
E224 | Building a Profitable Coaching or Consulting Business with Deb Boulanger
What should you focus on first when leaving a corporate job to start your own business? What are some of the identity shifts that entrepreneurs experience when transitioning from corporate to entrepreneurship In this episode of Simplify to Scale show, I talk with Deb Boulanger, CEO of Life After Corporate, about moving from a corporate job to starting your own business. She is a sought-after speaker, business mentor, and thought leader helping high-achieving women leaders successfully transition from corporate careers to profitable coaching and consulting businesses. Deb shares her thoughts on how the market is changing and why more people are starting coaching and consulting businesses after leaving corporate roles. She talks about the need to solve real problems and clearly explain the value of your offer. We also talk about challenges that come up in the early stages of building a business. These include creating a business model that works and not spending too much on branding before getting clients. We share ideas on pricing, how to position your offer, and ways to shift your mindset to stay focused on what matters most. Deb also talks about getting support from experienced professionals and focusing on work that helps the business grow. This episode is full of practical tips you can use. If you're thinking about starting your own business or want to grow the one you have, you’ll find helpful takeaways here. "The sky is never falling, and it's a matter of keeping your head in the game and leaving yourself open to creative solutions." - Deb Boulanger In this episode, we explore: • Building a Profitable Coaching or Consulting Business • Key Factors for Profitability and Standing Out • The Concept of Return on Advantage (ROA) • Pricing and Positioning Strategies • Practical Strategies for Success • Overcoming Challenges and Business Scaling Links: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E223 | Scalable Growth: The Key to Sustainable Business Success
04/08/2025
E223 | Scalable Growth: The Key to Sustainable Business Success
Are you working harder but still feeling stuck in the cycle of never-ending tasks just to keep your business growing? What if scaling your business didn’t mean adding more stress and resources but actually required doing less in a smarter way? In this episode of the Simplify to Scale show, I talk about how businesses can grow in a way that lasts. Growth often looks exciting but can bring challenges and confusion. Many businesses work harder to earn more, but this can require more resources and lead to exhaustion. I explain why it helps to simplify how a business runs to support growth without adding extra stress or stretching resources too thin. I share lessons from my own journey and explain how planning, focused offers, and strong systems help businesses grow. By reducing dependence on the founder and building systems that improve how things work, businesses can increase profits and create space for strong leadership. This approach supports both the founder and the business over time. For those looking to improve how they grow their business, this episode provides useful steps to make smart changes. Join me in building a business that works for you, and be sure to leave a review for a chance to win a free coaching session. In this episode, I discuss: • Introduction to Scalable Growth • Effort Driven Growth vs. Scalable Growth • Strategies for Achieving Scalable Growth • How to Scale Without Burning Out Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E222 | Why It's So Critical to Simplify to Scale
04/01/2025
E222 | Why It's So Critical to Simplify to Scale
Welcome to Simplify to Scale Show! I’m so excited to introduce this rebranded version of the podcast, where we’re sharpening our focus on what truly matters for sustainable growth: simplification. How can a business ensure it is on the path toward simplifying before scaling? What are some examples of common pitfalls businesses face when they attempt to scale too quickly? Scaling a business isn’t just about getting bigger—it’s about doing so strategically without adding unnecessary complexity that slows you down. Businesses naturally evolve from the "emerge and grow" phase into "scale and sustain," but if you don’t simplify along the way, you risk operational chaos and inefficiency. That’s why I emphasize integrating simplification strategies early, so second-time and serial founders can sidestep the common pitfalls of scaling. In today’s episode, I’m diving into the complexities of modern business and why so many founders find themselves overwhelmed as they grow. Simplifying isn’t just something you do before scaling—it’s an ongoing strategy that ensures sustainable success. This rebrand reflects my commitment to blending the Lean Out Method with powerful, strategic insights to help you streamline operations, reclaim your time, and scale with clarity. To celebrate, I’m offering exciting opportunities—you can win a 90-minute coaching session or a 90-day lean-out planner to help you put these strategies into action. I’d love for you to be part of this journey! If this episode resonates with you, rate and review the show—it helps shape future content and supports our mission to help more founders simplify to scale. Let’s get started! In this episode, I discuss: • Purpose of the Rebrand • Sustainable Success and Simplification • Life Cycle of an Offer in Business • Consequences of Not Simplifying • Celebration of the Rebrand and Giveaways Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably?SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
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E221 | Building an A+ Team for Sustainable Business Growth
03/25/2025
E221 | Building an A+ Team for Sustainable Business Growth
Have you ever struggled to find the right people for your team? Are you wondering how to hire in a way that actually helps you scale instead of slowing you down? In this last episode of Lean Out Your Business, I’m sharing a huge update—I am officially rebranding the podcast! But don’t worry, my mission hasn’t changed. I’m still here to help you simplify operations, scale sustainably, and create a business (and life) you love. This episode is all about hiring—a topic I’m incredibly passionate about, especially as I grow my own team. I walk you through my top hiring strategies, including why patience is key, how to get crystal clear on your business needs, and how to build a dream team that truly aligns with your culture. Plus, I’ll share why skills alone aren’t enough and how investing in the right onboarding process can make all the difference in scaling with ease. If you’re excited about the new direction, hit subscribe and join me next week for episode 222! The same powerful content, a fresh new look, and so much more to come. And if you’ve been finding value in these episodes, I’d be so grateful if you could take a moment to rate and review—it truly helps me continue this journey with you! In this episode, I discuss: • Introduction to Podcast Rebranding • Team Building and Hiring Process • Top Tips for Hiring • Solid Onboarding Plan Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E220 | Why Context is Key to Long-Lasting Client Relationships
03/18/2025
E220 | Why Context is Key to Long-Lasting Client Relationships
What are some common mistakes businesses make when setting context for clients, and how can these be avoided? Wondering why some businesses effortlessly get glowing testimonials and referrals while others struggle to get noticed? In this episode, I dive into the critical importance of setting context for your clients in every business engagement. While it may seem like common sense, I’ve seen firsthand how gaps in communication can lead to dissatisfaction, lost referrals, and missed opportunities for testimonials. Even when you’re delivering great work, a lack of clarity and visual representation can erode trust. I’ll share real experiences from my own client engagements and break down the most common mistakes businesses make—like assuming clients always understand what’s happening behind the scenes. I’ll also give you actionable strategies to improve communication, provide consistent progress updates, and showcase results in a way that keeps clients engaged and builds lasting trust. By the end of this episode, you’ll know exactly how to turn your clients into enthusiastic advocates who naturally refer your services. Let’s lean out and level up together—tune in now! In this episode, I discuss: • Setting Context for Clients • Building a Lean Dream Team • Recommendations for Better Client Communication • Necessity of Clear Plans Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E219 | Stop Charging What You're Worth - Do This Instead
03/11/2025
E219 | Stop Charging What You're Worth - Do This Instead
Could the way you talk about pricing be unintentionally limiting your business growth and client relationships? What if shifting your focus from self-worth to client transformation could unlock more sustainable success? In this episode, I dive deep into the commonly used phrases "charge what you're worth" and "get paid what you deserve," uncovering the hidden pitfalls they create in business communication. While these statements may sound empowering, they can actually be misleading and even harmful—both to your personal self-worth and your business brand. I challenge you to rethink how these phrases tie your worth to monetary value and why it's crucial to shift the focus to client-driven value instead. I’ll share practical insights on positioning, messaging, and enhancing perceived value—helping you move away from pricing based on self-worth and toward pricing that reflects the real transformation and results you provide. If you're ready to refine your business language, create a stronger brand, and build a more sustainable and scalable business, this episode is for you. Join me as I break down how to communicate your value effectively and set pricing strategies that benefit both you and your clients in the long run. Let’s dive in! In this episode, I discuss: • The Problematic Language of Pricing • Worth vs Pricing • Misguided Advice and Pricing Strategy • Actionable Advice and Shifting Perspectives Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E218 | How to Scale Through the Messy Middle
03/04/2025
E218 | How to Scale Through the Messy Middle
Are you feeling stuck in the “messy middle” of scaling your business, unsure how to break past your current revenue plateau? What if the key to reaching seven figures isn’t working harder or hiring more, but actually simplifying your business? In this episode, I dive into the concept of scaling through the "messy middle"—the chaotic phase of growing a business from multi-six to multi-seven figures. This stage often comes with challenges like feeling trapped in daily operations, fluctuating profitability, and dealing with complex systems and team dynamics. I know this struggle firsthand, and it’s what led me to develop the Lean Out Method and the Simplify to Scale system. I’ll help you recognize when you’re in the messy middle and debunk the common myths that keep business owners stuck—like the idea that more sales or a bigger team will solve everything. Instead, I’ll show you why simplification is the key to scaling sustainably. I’ll also introduce my SPSDI framework—focusing on Strategy, Planning, Systems, Team, and Insight—as the foundation of a scalable business. Ready to streamline your business and scale smarter? Join me for my free Scale Smarter Workshop at strategicopsinstitute.com/scalesmarter and take the first step toward simplifying your journey to success! In this episode, I discuss: • Characteristics of the Messy Middle • Personal Experience with the Messy Middle • Common Misconceptions and Traps • Steps to Break Through the Messy Middle Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E217 |The Hidden Cost of Shortcuts and Quick Win Strategies
02/25/2025
E217 |The Hidden Cost of Shortcuts and Quick Win Strategies
Are you unknowingly sabotaging your business growth with tempting shortcuts that lead to long-term struggles? What simple, smart strategies can you implement today to build a sustainable business without constantly pivoting? In this episode of the Lean Out Your Business podcast, I’m diving into the hidden dangers of taking shortcuts in your business. While quick fixes and overnight success strategies may seem appealing, they often lead to short-term wins but long-term headaches, leaving you stuck in a cycle of inconsistency and constantly reacting to problems. I’ll share real examples of businesses that got caught up in shortcut traps—whether it was falling for overhyped promises or relying too much on AI without understanding how to use it effectively. I’ll also talk about why doing what you love is important, but giving your business what it truly needs is essential for sustainable growth. That means focusing on both short-term wins and long-term strategies, so you can keep improving instead of constantly shifting gears. If you want to scale your business in a simple, sustainable way and avoid these common pitfalls, tune in to this episode. I’m also inviting you to join my free Scale Smarter workshop, where we’ll dive deeper into strategies that actually work. You can register at to set your business up for long-term success. Let’s grow smarter together! In this episode, I discuss: • The Hidden Costs of Shortcuts • Major Areas of Concern with Shortcuts • Examples and Real-Life Scenarios • Consequences of Overhyped Promises • Strategies for Sustainable Growth Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E216 | Trusting Your Intuition When Making Business Decisions
02/18/2025
E216 | Trusting Your Intuition When Making Business Decisions
Have you ever found yourself second-guessing a decision? What are the subtle signs your intuition gives you—and are you paying attention to them? How do you balance gut feelings with data when making big decisions in your business or life? In this episode, I dive into the power of intuition in decision-making. I share a personal story about a decision I kept going back and forth on—one that made me realize just how important it is to recognize and trust my intuition. When we learn to listen to those inner nudges, we can make choices that feel more aligned and ultimately lead to better outcomes. I also talk about how moments of reflection—especially during everyday activities like driving—help me process my thoughts and get to the root of what’s really going on. If you find yourself constantly revisiting a decision, that might be your intuition trying to tell you something. While intuition is powerful, I also believe in the importance of data. The best decisions often come from a mix of both. There are times when intuition can see things that data can’t—like when sensing market shifts or coming up with new, innovative ideas. Before we wrap up, I invite you to think about how your intuition shows up in your own decision-making. Try journaling about it or discussing it with someone you trust. You might be surprised at what you discover! In this episode, I discuss: • Understanding Intuition in Decision Making • External Recognition of Intuition • Feelings Associated with Decision Making • Blending Intuition with Data Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E215 | Realign Your Business Goals to Regain Business Momentum in Q1
02/11/2025
E215 | Realign Your Business Goals to Regain Business Momentum in Q1
Have you ever felt overwhelmed by your own goals at the start of the year? Is your team aligned with the most important priorities, or are you stuck in busy work? In this episode of the Lean Out Your Business podcast, I talk about the common challenges business owners face at the start of the year. It’s easy to get excited, set big goals, and then realize you’ve taken on too much. I share how to adjust your plans without guilt and refocus on what truly moves your business forward. I also touch on external challenges like economic changes and how they affect sales and growth. Instead of making quick, reactionary decisions, I explain why being strategic and intentional is key. Slow periods can actually be a great time to make smart changes that set you up for success. No matter how your year has started, this episode will help you reset, communicate clearly with your team, and stay focused on what really matters. Tune in for practical tips to keep your momentum strong and scale your business with confidence! In this episode, I discuss: - Handling Market and Economic Challenges - Actionable Strategies for a Successful Q1 and Year - Maintaining Mental and Emotional Balance in Business - Embracing New Beginnings and Energies Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E214 | How to Scale Beyond Yourself: Transitioning from Personal Brand to Business Brand
02/04/2025
E214 | How to Scale Beyond Yourself: Transitioning from Personal Brand to Business Brand
Are you the face of your business, but wondering how to scale without being involved in everything? How do you transition from a one-person show to a thriving, team-driven business without losing your unique touch? In this episode of the Lean Out Your Business podcast, I dive into a big question many entrepreneurs face: should you build a personal brand or a business brand? I share my own journey, including how I’m shifting things at Strategic Ops Institute, and why moving from a one-person show to a team-driven business is so important for growth. We’ll talk about how to systematize your business, showcase your team, and blend personal and business branding in a way that still feels authentic but also scalable. I’ll also share examples—like Richard Branson’s Virgin Voyages—to show how the right balance between personal touch and brand identity can help your business grow. If you’re looking to scale and aren’t sure how to make this transition, this episode is for you! I’ll walk you through practical steps to help you shift your business model. In this episode I discuss: - Scaling a Personal Brand - Challenges of Scaling a Personal Brand - Mental and Personal Growth in Scaling - Personal vs. Business Brand Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E213 | What Gets in the Way of Operational Efficiency
01/28/2025
E213 | What Gets in the Way of Operational Efficiency
What are some strategies businesses can implement to minimize the time spent searching for information? How can visionary leaders balance their innovative ideas with the need for implementation and maintaining focus on current projects? In this insightful episode, I am joined by Jessica Maine to dive deep into the intricacies of achieving operational efficiency. We talk about the importance of identifying and eliminating waste within a business, especially in small service-based businesses. I explain the ten critical areas of waste such as unnecessary complexity, incomplete work, and searching, which can drain time, money, and energy if not addressed properly. Together, we discuss real-world examples and practical steps for managing resources better, reducing delays, and maintaining high-quality work. We share the importance of constant evaluation and optimization to preserve the effectiveness of a business. Throughout the episode, we emphasize understanding and minimizing knowledge depreciation, highlighting the significance of timely refreshes in your content and the importance of avoiding fragmentation within business elements. Tune in to learn how to create a streamlined, productive, and profitable business environment! "Delays are expensive. Delays are costly. They delay value for your client. They delay revenue for your business." -- Jessica Maine In this episode, we explore: Operational Efficiency Ten Areas of Waste Examples and Specific Cases The impact of Delays Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E212 | The ONE Thing to Focus on for Sustainable Business Success
01/21/2025
E212 | The ONE Thing to Focus on for Sustainable Business Success
Are your business goals for the year feeling realistic, or are you struggling to keep up with the momentum you started with? What would it look like if your business had a rock-solid framework that kept you ahead without the constant overwhelm? In this episode, I dive into how you can set realistic and sustainable goals for your business. With January already halfway through, it’s the perfect time to check in on your progress and keep your momentum strong—especially with all the challenges happening in the world. I talk about how success isn’t just about quick wins but creating a solid foundation for long-term growth. I share my SPS TI approach—strategy, planning, systems, team, and insight—that helps businesses thrive by focusing on the right things at the right time. We’ll cover everything from reimagining your offers and improving your processes to using AI and tracking the right metrics to keep your business running smoothly. If this sounds like what you need, make sure to listen until the end. See you next week for more tips to keep to grow and scale your business! In this episode, I discuss: - How to Achieve Goals and Build Sustainable Success - Breaking Down SPSTI - Actionable Steps and Next Focus Areas - Balancing Measurement and Action, Based on Data Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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E211 | New Year Strategies: Aligning Your Team and Vision for Success
01/14/2025
E211 | New Year Strategies: Aligning Your Team and Vision for Success
Ready to start the new year with your team fully aligned and crystal clear on their role in achieving your vision? A little clarity can go a long way in setting the stage for massive success and ensuring you have the right people doing the right things. In this week's episode of the Lean Out Your Business Podcast, I am taking you behind-the-scenes and sharing what I do to give my team the clarity they need to move the business forward in the most simple and aligned way. I also share a powerful tool you can use with your team to align them to their zone of genius work, called the "Right Fit Responsibilities Evaluation". When things aren’t quite working, we adjust strategically to lighten the load to boost effectiveness and satisfaction across the team. Wishing you a happy and successful new year! In this episode, I discuss: - Clarifying roles and responsibilities for your team - The power of using a theme for the year - Setting guiding principles that ensure results - Identifying areas for personal and team growth - How to proactively address misalignments - Ensuring everyone on your team is set up for success Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit
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