Simplify to Scale Show

Simplify to Scale is a show dedicated to helping business owners scale a high-impact and high-profit business they love without all of the complexity and chaos that can keep them trapped in the day-to-day. Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype. If you are in the messy middle of trying to scale your business, step into visionary leadership so your business can run without you, and build sustainable success at a sustainable pace, be sure to subscribe and tune in for expert insights each week. Formerly the Lean Out Your Business Podcast, the Simplify to Scale Show with Crista Grasso is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop and lead a high performing team, amplify profits, and scale smarter not harder.

E255 | Guiding Principles for Success and Scale in 2026 11/18/2025

E255 | Guiding Principles for Success and Scale in 2026 How would your business transform if every team member made aligned decisions without needing constant oversight? What if your offers, operations, and goals worked together seamlessly? Are you ready to discover guiding principles that drive consistent growth and fulfillment every year? In this episode, I highlight the foundation of success and scaling through thoughtfully crafted guiding principles for 2026. You’ll hear how extraordinary excellence, exceptional quality, elite client experience, embodying your next-level business, and a “right fit or no fit” approach shape every decision and interaction in my business. I share real-world examples from our planning, collaboration, and leadership practices, and explain why setting these principles alongside your goals and vision can energize and align your entire team. Ready to set your business up for success in the new year? Explore how applying these guiding principles can create laser focus and model integrity for both you and your team. Join me for an upcoming planning retreat or workshop to get your roadmap for 2026 and connect your vision to actionable strategies. Let’s simplify to scale together! In this episode I discuss how: Extraordinary excellence fuels every action. Clarity and proactive quality control lead to incredible results. Elite client experience is built on anticipation and care. Embodying the next-level business mindset now accelerates success. Focusing on “right fit” clients and roles drives sustainable growth. Ready to set yourself up for success and scale next year? Join our Propel 1-day virtual retreat on 12/16: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/39035455

E254 | Letting Go to Fuel Business Growth and Transformation 11/11/2025

E254 | Letting Go to Fuel Business Growth and Transformation Have you been holding on to practices, offers, or even identities that no longer serve you? What if letting go could be the key to growing your business? Are you ready to embrace transformation on your entrepreneurial journey? In this episode, I share heartfelt stories and reflections about the power of endings and the beauty of stepping into a new era, both in business and personal life. I explore how true transformation requires not just strategic tools and planning, but also an honest look at what needs to end to make space for new beginnings. Through personal experiences of letting go, like moving on from old roles, environments, and even long-standing relationships, I highlight how fully embracing closure can set the stage for genuine growth and fulfillment. I invite you to acknowledge the impact of open tabs in your lives and make room for evolution, both as a leader and as a person. Ready to step boldly into your next chapter? Reflect on what you might need to close or release as you look towards the new year. Grab your favorite journal, listen in, and join me in this meaningful conversation about making space for new opportunities. Let this episode be your gentle nudge to welcome transformation In this episode, I discuss: How Mindset Can Derail Even the Best Strategy Why Rebirth Requires Letting Go Identity Evolution The Importance of Closure If you want guidance on mapping out the plan that will bring your vision to reality in 2026, doors are now open to our Propel '26 1-day virtual planning retreat. Visit to learn more. Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38953725

E253| Transform Operational Roles from a Cost Center to a Profit Driver 11/04/2025

E253| Transform Operational Roles from a Cost Center to a Profit Driver How can you transform your operations team from a cost center to a powerful profit driver? Have you ever wondered how your team structure impacts your growth and sustainability? In this episode, I share my insights on shifting the mindset and approach to operational roles within small businesses. I explain why every team member should be directly or strategically connected to growth, retention, or increased profitability, and introduce the Lean Dream Team Pyramid as a game-changer for building a sustainable business. I emphasize the importance of hiring at the strategic execution level rather than the execution level, especially as AI and automation take on more routine tasks. I break down how to identify and eliminate waste, streamline processes, and optimize what’s already working. Wanting every operational role to contribute directly to profit, I deliver practical tips for turning routine activities into measurable business outcomes. If you’re ready to rethink your operations and want your team to be real drivers of profit, don’t miss this episode. Give it a listen, take notes, and consider tuning in twice to catch all the valuable strategies I share and discover how your business can achieve sustainable and scalable growth! In this episode I discuss: Operations from Cost Center to Profit Center Lean Dream Team Pyramid Hire for Strategic Execution, Not Just Execution How to Eliminate Waste to Boost Profitability if you want support upleveling yourself or your current team to think like profit drivers, we are now accepting applications for the January cohort of our certification programs for strategic operators. Visit to learn more. Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38859955

E252 | Building a Million Dollar Business with Julie Chenell 10/28/2025

E252 | Building a Million Dollar Business with Julie Chenell Are you striving to hit your first million in business but worried about burnout? Curious how to stand out and scale sustainably, even in today’s crowded digital space? Wondering what high-leverage actions will actually move the needle? In this episode of the Simplify to Scale show, I sit down with Julie Chenell to unpack real-life strategies for building a million-dollar brand without losing your momentum or sanity. Julie is a digital marketing expert and coach, helping companies use growth hacking strategies and marketing tools to navigate the fast-paced & ever-changing landscape of digital marketing. She shares her refreshingly honest perspective on focusing relentlessly on solving specific, urgent, and painful problems, and what customers truly seek. You will get actionable advice on narrowing down to one high-impact activity, the value of relentless focus, and how to avoid burning out by ignoring distractions and tying every task back to revenue. Julie also gives a sneak peek into her new book, Million Dollar Grit, highlighting the lessons that helped her scale and stay resilient, through the ups and downs of entrepreneurship. Inspired to simplify and scale your own business? Listen to the entire episode and don’t miss out on new episodes each week filled with wisdom that will help you grow smarter and thrive. “You have to make the pond small enough that you can be the biggest fish.” -Julie Chenell In this episode, we discuss: Solving Urgent, Specific, and Painful Problems The Power of Personalization and Transformation Relentless Focus Prevents Burnout Becoming a Big Fish in a Small Pond Positioning and Valuing Your Skills Learn more and connect with Julie: Website: Facebook: Instagram: Million Dollar Grit Book: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38757230

E251 | What To Do When Your Goals Feel Out of Reach Before They Even Begin 10/21/2025

E251 | What To Do When Your Goals Feel Out of Reach Before They Even Begin What does it really take to set a vision for the new year? How do you make confident decisions for your business in Q4? Are you ready to align your goals with what truly matters to you? In this episode, I share insights on visionary planning and strategic action, inspired by major shifts in my own life and business. From reflecting deeply on your goals to navigating transitions, I reveal why it’s important to create a supportive environment and team as you enter the new year. You’ll hear how distinguishing between possibility-focused conversations and practicality can protect your vision and energize your team, setting the stage for achieving your big goals. If this episode gave you some helpful ideas, subscribe, share a review, and explore the resources at strategicopsinstitute.com to scale smarter, not harder. I’m excited to help you make next year your most fulfilling and successful yet! In this episode, I discuss: The Importance of Visionary Planning Life and Business Transitions Bridging Possibility with Strategic Action Recognizing Feelings of Misalignment Join our SOL Collective community and get complimentary access to the one-day virtual Strategic Planning Retreat that I'm hosting this December: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38611355

E250 | What Forward-Thinking Businesses Are Doing to Stand Out in 2026 10/14/2025

E250 | What Forward-Thinking Businesses Are Doing to Stand Out in 2026 Are you wondering how to truly differentiate your business and amplify your results as you scale? Curious about how to blend strategic leadership with AI innovation and authentic positioning? In this episode, I share the three most important focus areas for scaling your business in the upcoming year: strategic leadership, AI enablement, and signature positioning. I walk you through how each area impacts your growth and the growth of your clients, uncovering why so many businesses sound the same and how to make your services unmistakably unique. I also share how to integrate AI thoughtfully without losing your distinctive voice, and why strategy, not just tactics, will set you apart as the guide your clients need most. If you’re ready to simplify your approach, power up your positioning, and deliver incredible value, this is the episode for you! In this episode, I discuss: Three Critical Focus Areas for Scaling Importance of Signature Positioning Strategic Leadership Over Tactics Practical AI Enablement SOL Collective Plus, For the first time this year, I am opening up access to my SOL Collective community. Join us before our next AI Implementation Lab on November 4th (there are only 12 spots available): Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38544570

E249 | How Framing Improves Team Performance and Reduces Frustration 10/07/2025

E249 | How Framing Improves Team Performance and Reduces Frustration Ever feel like your team isn't on the same page even though you're all working toward the same outcome? Are you wondering what you could implement to ensure your team feels both heard and empowered, especially during high-pressure projects or brainstorming sessions? In this episode of the Simplify to Scale show, I am joined by Jessica Maine, to chat about different thinking styles and how they shape team dynamics, especially as the year wraps up and planning ramps up. We share experiences from our own businesses, explore the differences between abstract and linear thought processes, and talk about ways these styles impact communication and productivity. Recognizing how team members approach problems can make a real difference in reaching your goals together and avoiding unnecessary frustration. We discuss practical scenarios where mismatched thinking styles led to friction and offer tips on framing conversations to bridge that gap. From brainstorming to execution, finding a balance between creative and step-by-step approaches can help teams stay aligned and feel valued in their roles. Sharing a few funny stories and insights, we highlight how even a little clarification at the start can prevent bigger misunderstandings down the road. If you enjoyed these insights and found them helpful for your team or business, we’d love to hear your thoughts. Please leave us a review and share what resonated with you or what topics you’d like to explore next. Your feedback inspires us and helps shape future episodes. Thanks for tuning in and see you again next week! In this episode we discuss: Different Thinking Styles in Teams Abstract vs. Linear Thinkers Bridging Communication Gaps Bridging Communication Gaps Setting Intentional Framing for Conversations Best Practices for High-Performing Teams Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38447555

E248 | Self-Publishing a Book for Business Growth with Natalie Walstein 09/30/2025

E248 | Self-Publishing a Book for Business Growth with Natalie Walstein How can business owners recognize the subtle (or not-so-subtle) signs that it's time for a major business pivot, and what steps can they take to embrace the transition with confidence? How do self-publishing and traditional publishing differently an author's ability to share their authentic voice and vision? In this inspiring episode, I welcome Natalie Walstein, founder of Divine Flow Publishing Co., to explore how authors and entrepreneurs can leverage self-publishing to expand their business, impact, and message. She is also a published author of 3 books and counting and the host of the Divine Flow podcast. Natalie shares her personal journey, from designing magazines to becoming an astrologer to publishing her own books, and recounts how unexpected shifts and client requests guided her to launch a spiritual publishing company. Together, we highlight the importance of listening to your intuition when making business pivots and embracing opportunities as they appear. You will get an inside look at the self-publishing process, including when to consider this route versus traditional publishing, how a book can act as a powerful tool for business growth, and what it really looks like to maintain creative control and connect authentically with your audience. Natalie also shares valuable insights on finding the right publishing partner, marketing a new book from the earliest stages, and keeping launch momentum going well after release day. If you’ve been feeling the nudge to write a book or are in the middle of planning your author journey, this episode offers practical wisdom and encouragement to take the next step. Share this episode with a friend who dreams of publishing, and visit Divine Flow Publishing Co. to explore the resources and support Natalie’s team offers “A book can be the most powerful tool for bringing people into your business and your world.” - Natalie Walstein In this episode, we discuss · Leveraging a Book to Grow Your Business Traditional Publishing vs. Self-Publishing Natalie’s Journey and The Power of Pivots When to Market Your Book Using a Book as a Business Tool Links to connect with Natalie: The new website is The new Instagram is The new podcast is Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38367055

E247 | Service-Based Offer Suites That Actually Work in Today’s Market 09/23/2025

E247 | Service-Based Offer Suites That Actually Work in Today’s Market In what ways can you refine your positioning to clearly differentiate yourself from competitors and naturally “pull” clients toward your business? What’s one premium “add-on” or VIP experience you could offer to elevate your client engagements and boost your profits? In this episode of Simplify to Scale Show, I walk you through the evolving landscape for service-based businesses and share the best ways to structure, package, and position your offers for the coming year. We talk through the four main types of offers every thriving business should consider: your signature offer, gateway offers, expansion offers, and continuity offers. I offer actionable ideas on how to use gateway offers to build trust in a discerning market and how expansion and continuity offers can help your clients get even more value from working with you. I share real examples from my own experience and provide plenty of tips for making your services more attractive and accessible to potential clients. From building trust with assessments to offering sprints and add-on services, and making sure you have a plan for continuing to support your clients, you’ll come away with a fresh perspective on how to set up your service offerings for ongoing growth. If you’re ready to make your business stand out and want more tailored support, I invite you to check out the Soul Collective community or join my Scale Smarter, Not Harder workshop. Make sure to subscribe to Simplify to Scale so you never miss an episode! In this episode, I discuss: Adapting Service Offers Four Core Offer Types The Importance of Gateway Offers Strategic Positioning Client Value & Retention To join join our SOL Collective community for established service-based business owners and leaders who are ready to strengthen their strategic leadership, visit: If you're interested in learning more about our certifications for Strategy and Operations Leaders, then you can Join us for our upcoming info session: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38280585

E246 | The Key Thing That Prevents Freedom and Autonomy for Founders 09/16/2025

E246 | The Key Thing That Prevents Freedom and Autonomy for Founders What do you think are the biggest obstacles founders face when letting go of control, and how have you seen this play out in your own business or workplace? How would you mentor someone on your team to develop better discernment, and why do you think it’s so hard to teach? In this episode of the Simplify to Scale Show, I dive into the ideas of freedom and autonomy for founders who want to step back from the constant demands of their business. I break down why simply building a good team or getting sharper at delegation isn’t enough if everything still ends up coming back to you. Instead, the real shift comes from transferring true ownership, not just tasks, to your team and guiding them to take inspired action on their own. I share my perspective on the difference between delegation, decision-making, and the power of discernment. I offer examples from my work with founders and teams, showing how moving beyond telling people what to do can help close those endless mental tabs and create more space for your next chapter. I explain how building a team that understands the “why” behind what they do means fewer interruptions and more trust, so you can finally be present outside of work. If you’re ready to have more time, find true freedom from the day-to-day, and help your team truly step up, this episode has something for you. Share it with another founder who might need to hear this encouragement, and join me again next week for more practical ideas to help you simplify to scale. In this episode, I discuss: • Misconceptions of Delegation • Empowering Inspired Ownership • Decision Making • True Freedom = Closed Mental Tabs • Steps to Scale and Freedom Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38181070

E245 | Unseen Causes of Burnout and Getting Home Support with Sue Reeve 09/09/2025

E245 | Unseen Causes of Burnout and Getting Home Support with Sue Reeve Why do so many entrepreneurs invest heavily in their business teams but overlook getting the same kind of support at home? What practical steps can busy professionals take today to build a trusted home support system that actually works? In this episode, I sit down with Sue Reeve, the founder of Consider it Done, a UK-based concierge and executive support firm designed to help high-performing professionals regain time and control in their personal lives. Togetehr we shine a light on how the unseen pressures of home life can impact our business goals. Drawing from over two decades of experience running a top-tier concierge and executive support firm, we explore why entrepreneurs often invest in business teams but forget to seek help at home. From juggling school logistics and caring for ageing parents to the frequent distractions of working from home, we share real stories and tips on building support systems that keep both business and personal life running well. We discuss the benefits of outsourcing at home in the same way we do in business, highlighting the freedom and clarity this brings. The conversation covers practical strategies, such as finding trusted help for daily needs, building local networks, and designing strong routines for household management. We share firsthand experiences navigating crises, finding balance, and why investing in the right kind of home support is as important as hiring the best people for your company. If you’ve ever felt stretched thin or wished for more hours in the day, this episode is for you. Take a moment to reflect on where you need support, and consider seeking help at home just as you would in your business. Share this episode with anyone who could use a little encouragement to make life and work more manageable In this episode, we explore: • Unseen Burnout Triggers • Mental Clutter at Home • Home Support Services • Emotional Barriers Guest links: House & Home Calendar: Website: Portfolio: Hop on a call with Sue: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38108770

E244 | Surviving the September Scramble and Setting Up a Strong Q4 09/02/2025

E244 | Surviving the September Scramble and Setting Up a Strong Q4 How can business owners best balance the pressure of Q4’s “September scramble” with the need to set themselves up for a strong start in the new year? What role does intentional planning and “leaning out” play in ensuring your business doesn’t just survive the end-of-year rush but actually thrives going into Q1? In this episode, I sit down with Jessica Maine to talk about the September scramble and how to make the most of the fast-paced final months of the year. As summer winds down, we recognize the pressure and opportunities that come with Q4 planning, from resetting goals to styling our business strategies. We analyze the value of being intentional with our time, focusing on what’s possible, and realistically mapping out goals around holidays, team capacity, and our own energy levels. We explore actionable ways to streamline our offers, plan impactful promotions during major holidays, and set clear, achievable financial targets. We share personal experiences about leaning into what fires us up, realigning priorities, and how important it is to stay flexible and experiment with new approaches. As you approach your own September scramble, take a deep breath and look ahead. Take stock of what you want to achieve, identify what truly matters, and plan intentionally for a strong finish this year and a fresh start in the next. If today’s episode sparked ideas or helped you regroup, tune in again next week for more practical strategies and inspiration. In this episode, we explore: • Embrace the Reality of the September Scramble • Reset and Realign Your Goals • Plan with Reduced Capacity in Mind • Laser-Focus on Revenue Drivers • Clarify and Simplify Your Offer Suite Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/38025465

E243 | When Your Business Needs a New System, Not a New Hire 08/26/2025

E243 | When Your Business Needs a New System, Not a New Hire How can a founder or ops lead know if it’s time to tighten up their systems or bring more people on board? And what happens when you stop worrying about single tools and start looking at the whole system? Does the business run smoother and scale faster? In this episode, I break down what a system really is and why it matters so much for operations in any business. I clear up common confusion between systems, tools, and SOPs, and share why systems need to be viewed at a strategic level, not just tactically. Using a real client case, I show how businesses often jump to hiring new people when a better-designed system can actually solve the root issues of inefficiency and overwhelm. Together, we explore how to architect systems that bring consistency, clarity, and scalability to your business. I walk you through the steps to minimize unnecessary handoffs and dependencies and explain how important it is to look at communications, decision points, and the actual results you want to achieve. By thinking bigger than just processes or tools, you create stronger foundations that can adapt even as the market and your goals evolve. If you want to get more predictable results, better profits, and a clearer path forward, make systems thinking a priority. If you need support or want to join a community focused on building great systems, check out the links in the show notes. I’d love to hear your thoughts and help you take your business to the next level. In this episode, I discuss: • Systems Are Strategic, Not Just Tactical • Mistakes in Growing Businesses • Continuous Improvement and Experimentation • The Importance of True Systems Thinkers • Advice for Founders and Consultants This episode is part of our Future of Operations series. Listen to the series: Want to dig deeper into the Future of Operations? Be sure to get my new eBook: This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations. You can also join me for the upcoming Future of Operations to explore these trends and ask your questions live: Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. · /episode/index/show/leanout/id/37927335

E242 | Evolving Your Offers to Stand Out with Stacey Brass-Russell 08/19/2025

E242 | Evolving Your Offers to Stand Out with Stacey Brass-Russell How can owning your unique “Genius Edge” help you grow your offers without constantly feeling like you have to start from scratch? And how do your real passion and energy shape the way people see the value of your signature program? In this episode, I am joined by the transformational business coach Stacey Brass-Russell, who brings her insights on achieving growth without overhauling everything. Stacey introduces the concept of your "Genius Edge," which is the powerful intersection of your personal brilliance, how you deliver your work, and your client attraction strategy. She encourages entrepreneurs to focus on evolutionary change and stay true to the work they love, rather than responding to industry noise with drastic reinventions. The conversation is full of practical advice on refining your messaging, reconnecting with your mission, and evolving your offers in ways that feel authentic and sustainable. Stacey shares stories and strategies for checking in with your vision, tweaking what you already do well, and finding ways to make your business light you up. If you run group programs, work one-on-one, or want a leaner, smarter business, you’ll find inspiration and clear steps to stay excited and effective as you grow. Ready to rediscover your own Genius Edge and bring fresh energy to your business? Tune into this episode and find out how a few meaningful adjustments can reignite both your passion and your results. If you enjoyed today’s insights, check out Stacey’s upcoming event in New York and connect with her for even more ways to simplify and scale with heart. You actually have to figure out how to convey who you are, what you do, and why you’re the best person for it, in a way that maybe you haven’t yet - Stacey Brass-Russell In this episode we explore: • Genius Edge framework for business growth • Evolutionary change versus radical reinvention • Adapting offers without burning down business • The importance of niche and ideal clients • Crafting offers aligned with personal strengths • Energy and authenticity in sales and delivery • Scaling smarter with lean business models Links: https://www.staceybrassrussell.com/ https://www.facebook.com/staceybrassrussell1/ Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37773455

E241 | The Impact of AI on the Future of Operations 08/12/2025

E241 | The Impact of AI on the Future of Operations What are the unique strengths and “human touches” in operations that AI can’t replicate? As AI takes over more repetitive and data-driven tasks, what new opportunities or roles might emerge in operations for those willing to embrace and master this technology? In this episode, I explore the impact artificial intelligence is having on business operations. I share my perspective on the opportunities AI brings, highlighting how it changes the way we approach tasks like creating systems, managing workflows, and implementing automations. As more capabilities become available, I discuss the ways AI is transforming how teams work, what skills are needed, and how roles are evolving. I talk about the advantages of seeing AI as a strategic asset, showing that while AI can handle many repetitive or tactical duties, there are areas where human intuition, leadership, and relationship-building are more valuable than ever. I provide insights on future-proofing your work by stepping further into strategic leadership and outcome ownership, which set you apart and keeps you in demand as businesses grow and adapt alongside new technology. In this episode, I explain: AI’s transformative impact on business operations Overcoming fear and embracing AI opportunities Future-proofing your role alongside AI advancements AI’s expanding capabilities in operational tasks Human strengths AI can’t replicate Differentiating strategy and leadership from automation Leveraging AI as a strategic business asset This episode is part of our Future of Operations series. Listen to the series: If you’re looking to stay ahead and want to understand how to leverage AI for greater results in your business, I invite you to join me for my live Future of Ops workshop or consider applying for our certification programs. Check out the links in the show notes below to connect, ask your questions live, or see if the program is the right fit for you. Let’s explore how to make AI a valuable part of your business journey together. Want to dig deeper into AI in the Future of Operations? Be sure to get my new eBook: This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations. You can also join me for the upcoming Future of Operations to explore these trends and ask your questions live: Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37724015

E240 | How the Visionary + Operator Duo Is Evolving in the Future of Ops 08/05/2025

E240 | How the Visionary + Operator Duo Is Evolving in the Future of Ops What really happens behind the scenes when a visionary founder and their right-hand try to scale a business together? What would happen in your company if you suddenly had to cut operational roles? Would you have a strategy in place, or would chaos quickly follow? In this episode of the Simplify to Scale Show, I welcome my right-hand, Jessica Maine, for an engaging conversation about the dynamic between visionary founders and their essential operational support. Together, we explore how the future of operations is shaped by the unique collaboration between visionaries and the right hands who help transform big ideas into working, thriving businesses. We share real stories and examples of what happens when founders overlook the value operations bring to growth, retention, and everyday success. We highlight why cutting operational roles can disrupt progress and lead to burnout, even when it seems like the logical place to trim. There’s plenty of laughter and wisdom as Jess describes how communicating value in a visionary’s language helps strengthen trust and respect on both sides. If you enjoyed this episode and know a founder or operational leader who’d benefit from these insights, share this show with them. Stay tuned for more in the series, and remember to subscribe so you never miss an episode full of actionable tips and behind-the-scenes stories. In this episode, we discuss: Visionary–Right Hand Relationship Dynamics Importance of Operations in Scaling Communicating Operational Value to Visionaries Common Mistakes in Cutting Operations Trust and Collaboration Between Founder/Right Hand Journey vs. Destination: Different Mindsets This episode is part of our Future of Operations series. Listen to the series: Want to dig deeper into the Future of Operations? Be sure to get my new eBook: This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations. You can also join me for the upcoming Future of Operations to explore these trends and ask your questions live: Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37642795

E239 | Branding That Builds Trust and Drives Sales with Emily Paulsen 07/29/2025

E239 | Branding That Builds Trust and Drives Sales with Emily Paulsen What makes a brand stand out and truly grow with your business over time? How can you build trust faster in an evolving marketplace? In this episode, I have the pleasure of sitting down with Emily Paulsen, a Brand Growth Expert and the Founder of Electric Collab. We explore how to build a cohesive brand ecosystem that grows alongside your business. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy’s Company to startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver. Together, we share insights on why your brand is more than just a logo or a color palette, defining it as the first impression and lasting reputation your business carries. By focusing on intentional branding, we uncover how to craft a brand message that reflects your unique value and creates deeper connections with your audience. We also talk about refreshing your brand as your business evolves, the importance of clear language, and showing the true depth of your expertise. We discuss how to keep your branding consistent while adapting to market changes, building trust, and attracting the right clients, especially as buying cycles shift and new discovery channels like AI search become more common. If you’re thinking about refining your brand or scaling your business, this episode is filled with actionable tips to help you create a brand presence that feels authentic and impactful. Tune in to hear how you can make branding a fun and rewarding part of your growth, and connect with us for more ideas on future-proofing your business. "Nobody buys just because they like a logo. Design gets attention, but words move people to take action." - Emily Paulsen In this episode, we explore Brand as first impression and reputation Evolving your brand alongside business growth Importance of intentional, strategic branding The foundational elements of a brand ecosystem Building trust with specificity and authenticity Challenges and opportunities in today's market Enjoying the branding process as a founder Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37533970

E238 | Your Right-Hand Person's Role in Scaling Your Business 07/22/2025

E238 | Your Right-Hand Person's Role in Scaling Your Business How would your business change if your operational leader helped co-create your strategy rather than just implementing it? In this episode, I focused on the future of operations and operational leadership, sharing how your right-hand person can help you scale your business simply and sustainably. I broke down the three core pillars of the Lean Scaling System: sustainable success, operational excellence, and scalable growth. I explained how your right-hand leader supports you, not just by handling day-to-day tasks, but by co-creating strategy, optimizing systems across the business, and truly owning the growth process. I highlighted the changing role of an operational leader, encouraging you to see them as a strategic partner who integrates vision, efficiency, and growth. I shared the value of a right-hand person who can look holistically at your business, make the right decisions at every level, and keep things moving forward, whether you’re growing, preparing to scale, or already scaling. I also described how certification and mentorship can help your operational leaders further develop these skills. If you’re ready to learn more about simplifying and scaling your business, join me at my upcoming Future of Operations workshop for live Q&A and insights tailored to your needs. Subscribe so you never miss an episode, and don’t forget to leave a rating or review to help more businesses grow with confidence. In this episode, I discuss Simplifying and scaling business operations Role evolution of the right hand leader Lean Scaling System: three core pillars Sustainable success through clear vision and planning Operational excellence via holistic optimization Scalable growth integrating marketing, sales, and delivery The impact of AI on operational leadership This episode is part of our Future of Operations series. Listen to the series: Want to dig deeper into the Future of Operations? Be sure to get my new eBook: This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations. You can join me for the upcoming Future of Operations to explore these trends and ask your questions live: Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37458055

E237 | The Future of Operations is Strategic - Key Shifts for Scalable Growth 07/15/2025

E237 | The Future of Operations is Strategic - Key Shifts for Scalable Growth Are you wondering how operational leadership is transforming in today’s fast-moving market? Curious about the growing impact of AI on business teams and hiring decisions? In this episode, I kick off a special series about the future of operational leadership, sharing key market changes and what businesses need to focus on for sustainable growth this year and beyond. I highlight the shift from traditional operations to a more strategic approach, describing how strategic thinkers and systems-minded leaders are vital for scaling. We talk about the rising importance of right-hand team members who can connect your vision to actionable plans, especially as AI tools and agents take on more execution tasks. I also discuss how marketing roles have evolved, potential pitfalls with team fragmentation, and why building the right operational support is so impactful. If you’re an operational leader or visionary founder ready to grow in a purposeful way, this series is for you. Tune in to learn how you can prepare for the next phase of your business and create a strong foundation for long-term success. In this episode, I discuss: Strategic versus tactical operational leadership Impact of AI on business operations Importance of hiring a right hand Marketing creative vs. marketing operations gaps The need for strategic execution team roles Lean, efficient, and intentional business growth This episode is part of our Future of Operations series. Listen to the series: Want to dig deeper into the Future of Operations? Be sure to get my new eBook: This book is designed to help you shift your positioning, evolve your service model, and stay ahead of the future of operations. You can also join me for the upcoming Future of Operations to explore these trends and ask your questions live: Are you ready to become the scaling expert and strategic thinking partner for today's founders? Sign up for one of our highly coveted certification programs: Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37379560

E236 | What to Do When Your Business No Longer Needs You with Kris Plachy 07/08/2025

E236 | What to Do When Your Business No Longer Needs You with Kris Plachy What happens when your business no longer needs you every day? How do you reinvent yourself after reaching all your entrepreneurial goals? What if there’s more waiting for you beyond your CEO title? In this episode, I sit down with Kris Plachy, the coach you call when success doesn’t feel as satisfying as it should! Kris has spent decades helping powerhouse women build empires, and now helps them figure out what to do after that. Through intimate coaching experiences and her signature Sage approach, Kris helps women strip away roles, expectations, and shoulds to uncover what they truly want next. Today, we navigate the exciting and sometimes challenging transition that comes when your business can run without you. We explore the feelings of restlessness, guilt, and uncertainty that often arise for women who have built successful companies, and we share insights on how to disentangle yourself from the daily grind. We discuss how to embrace becoming a strategic advisor or consultant in your own business and what it looks like to step into a new chapter, uncover new dreams, and reconnect with what truly matters to you. If you're feeling unsettled after building your business or wondering what your next chapter could look like, this episode is full of inspiration and actionable steps. In this episode, we discuss: Navigating identity after business success Handling guilt and restlessness post-achievement Disentangling the founder from daily operations Transitioning to a strategic advisor role The importance of intentional exploration and play Stepping into the “sage” era The power of leadership for scaling Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37283865

E235 | Letting Go of Guilt When Your Business Needs to Change 07/01/2025

E235 | Letting Go of Guilt When Your Business Needs to Change Have you ever felt guilty about stepping back from your business commitments, even when you know you're making the right choice for yourself or your family? How do you handle that tension between professional obligations and personal needs? In this heartfelt episode of Simplify to Scale, I open up about a period of personal and professional upheaval following my dad’s health crisis and passing. I share how these life events interrupted my routines and forced me to step back from my business, including my long-standing podcast and other commitments. This experience offered unexpected lessons in letting go of guilt, confronting changes, and redefining what matters most, both in business and life. I reflect on the difficult but necessary process of pausing commitments and how it has sparked important conversations with clients and peers. Many entrepreneurs are feeling drawn to make changes in their businesses, whether that’s stepping back from a program, reimagining team structures, or shifting away from social media. I talk about the very real feelings of guilt and fear that come with these decisions, while highlighting the importance of giving ourselves permission to evolve and pursue what feels aligned. If you’re at a crossroads in your own business or life, I hope this episode encourages you to honor where you are and trust what you need. Share this episode with someone who might need the same reminder, and remember to subscribe so you never miss a new conversation. I’m grateful to be back with you and look forward to connecting again next week. In this episode I discuss: Navigating business disruptions and personal challenges Letting go of guilt during change Reevaluating business routines and commitments Embracing reinvention and business evolution Balancing personal priorities with business demands Handling your team and offer transitions thoughtfully Permission to align business with new values Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37169685

E234 | How to Set Up Your Business to Run Without You 06/24/2025

E234 | How to Set Up Your Business to Run Without You What would happen in your business tomorrow if you had to step away today? Is your team truly ready to take charge, or are there hidden gaps holding them back? In this special episode of Simplify to Scale, Jessica and Annie talk about what it takes to keep a business running when the founder or a key leader has to step away. They focus on how important it is to build trust within the team and with clients. They also talk about planning ahead by creating clear processes, sharing responsibilities, and keeping communication open. They use real examples to show how teams can step in and handle things when needed. Jessica and Annie explain how to tell if a team is ready to take more responsibility, and what signs show they may need more support. They share useful tools like keeping task boards updated and making sure everyone knows where to find passwords and other important information. The conversation also includes fun moments as they look back on their first times stepping into leadership roles and remind listeners that things don’t have to be perfect. If you're a founder or operations leader who finds it hard to step back, this episode offers helpful advice to get your team ready and take a break with confidence. Press play and subscribe for more ideas to help your business grow at a steady pace. In this episode, we discuss: · Building trust with your team and clients · Delegation and ownership of responsibilities · Importance of documented SOPs and cadences · Empowering teams and fostering independence · Recognizing readiness and signs of unpreparedness Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/37136535

E233 | Becoming a New Era Millionaire with Kim Woods 06/17/2025

E233 | Becoming a New Era Millionaire with Kim Woods What if the key to thriving as a millionaire in today’s world isn’t more hustle, but deeper alignment? Are you leading your business with soul, or stuck in outdated strategies that no longer serve you? In this episode I sit down with Kim Woods, to talk about what it takes to truly thrive as a millionaire in the new era, blending business strategy with intuition and soul alignment. She is New Era Millionaire Maker and her mission is to help you live your soul mission and usher you into the New Era. Kim combines her 25+ years of C-Suite business growth strategies with the ancient wisdom of astrology to align business owners with their soul mission and break outdated success paradigms. We explore what the "new era" really means, how old ways of operating are shifting, and ways you can harness both masculine and feminine energies for real growth. We also share insights from Kim’s new book and discuss why finding and leaning into your own intuitive success signature is such a game-changer for leaders and entrepreneurs. Our conversation is filled with fun stories, practical wisdom, and examples on how to make decisions, connect with your mission, and let go of outdated paradigms. We talk through the importance of knowing, liking, and trusting yourself first, along with practical ways to bring these ideas into your business and life. There’s real value in understanding your unique energy signature, which Kim explains with her signature quiz and a peek into her holistic approach. Ready to learn more about your own signature and step boldly into your next level? Grab Kim’s book, take the quiz, and connect with us. Let us know your signature and join the conversation—your most aligned version is waiting! "It always starts with you." - Kim Woods In this episode, we explore: Defining and embracing the "new era" Blending feminine and masculine energies Individual alignment with soul mission Unique, signature-based approaches to success Distinguishing from outdated business paradigms Links to connect with Kim Woods: Join me for my upcoming Scale Smarter Not Harder Workshop: Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/36888550

E232 | How to Build a Referral System That Brings in Great Clients 06/10/2025

E232 | How to Build a Referral System That Brings in Great Clients What unique or creative referral ideas could you implement in your own business to stand out and stay memorable in your industry? Are your referrals driven by genuine advocacy, or by what's in it for them? In this episode, I shared insights on building a strong referral system that truly works. I talked about how referrals remain one of the most powerful ways to grow your business, especially as traditional selling methods slow down. I explained the importance of understanding whether someone refers you for the love of you or for the love of themselves. This means knowing who truly advocates for you and who needs a little something extra to promote your work. I shared real-life stories, like my experience purchasing a bulk order of Mike Michalowicz’s book to access a unique bonus, which led to creative ways to connect with my own network. I emphasized the value of making your referral requests simple, providing resources like swipe copy, and focusing on the overlap between those who believe in you and those who benefit directly. If you found these ideas helpful and want to build a referral strategy that feels good for everyone involved, please share this episode with friends or colleagues who might benefit too. I would love for you to rate and review the show so more entrepreneurs can learn how to scale businesses they love. Don’t forget to subscribe and join me next week! In this episode, I discuss: Building intentional referral systems Providing easy-to-share referral tools Targeted invitations vs. mass outreach Qualifying and incentivizing referral partners Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/36854580

E231 | Voices from the Messy Middle: How Teams Drive Stability When Scaling 06/03/2025

E231 | Voices from the Messy Middle: How Teams Drive Stability When Scaling What does it really take for a team to stay aligned and motivated when everything feels uncertain in the “messy middle” of scaling a business? As a founder, are you being transparent enough to make your team feel seen and valued, or are they navigating change in the dark? In this episode, we explore what it really means for teams to navigate the “messy middle” when a business is scaling. Sharing honest personal experiences, we talk about the challenges and growth that happen as teams work through transitions, shifting roles, and new goals. We highlight the importance of transparency and communication from leaders, so team members feel seen and valued, not left in the dark about the changes around them. We also discuss why ongoing investment in team development pays off, focusing on building trust, empowerment, and loyalty. Instead of holding back, we encourage founders to support ongoing learning so everyone grows together. When teams feel trusted and invested in, they bring even more dedication and creativity to the table. If you’re a founder or a team member finding yourself in a season of change, we invite you to connect and have those important check-ins. Take a moment to chat openly about where you are and what support would help most. Your team is your greatest asset, and by working together through the messy middle, you unlock new opportunities for everyone. Thanks for tuning in, and let’s keep scaling the right way. In this episode, we explore: • Understanding the Messy Middle • Importance of Transparency from Founders • Navigating Change and Growth Pains • Investing in Team Development • The Costs and Benefits of Team Empowerment • Advice for Teams and Founders in the Messy Middle Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/36780250

E230 | Practical Strategies for Building a High Performing Self-Led Team 05/27/2025

E230 | Practical Strategies for Building a High Performing Self-Led Team Are you curious about how a true high performing team can help you break free from daily operations and focus on bigger business goals? What would change for your business if every team member took inspired ownership and worked together toward a shared vision? In this episode of Simplify to Scale, I take you behind the scenes of my CSOO certification program and share insights on building a high-performing, self-led team. I talk about the difference between having a group of talented individuals and creating a team that truly works together toward a shared vision and goals. You’ll learn why hiring the right people is just one piece of a much bigger picture, and how team structure and collective ownership are essential to getting founders out of the day-to-day. During the episode, I walk through strategies and real examples from my training sessions, breaking down the ecosystem approach that allows teams to fully align, communicate, and take inspired ownership of outcomes. I highlight how a true high performing team doesn’t just operate individually but works as a unit, with each member committed to the overall success of the business. I also share tips on empowering your team to self-organize and collaborate without constantly needing direction. Don’t forget to subscribe, leave a review, and join me next week for more strategies to help your business thrive. In this episode, I discuss: • Building a High Performing and Self-Led Team • The Myth and Reality of Self-Led Teams • The True Path to Founder Freedom • CSOO Certification Program Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/36555465

E229 | How to Leverage Mindful Leadership to Scale Smarter 05/20/2025

E229 | How to Leverage Mindful Leadership to Scale Smarter What does mindful leadership look like in your day-to-day work? How do you stay connected to your team as your business grows? In this episode of Simplify to Scale, Jessica Maine steps in to talk about mindful leadership and how it’s especially helpful as your business continues to grow. She shares her perspective on leading with empathy, intentionality, and self-awareness, making it clear that leadership is about caring for both yourself and your team. Jessica explains how mindful leadership can enhance your business, boost team morale, and create a positive work environment. Throughout the conversation, Jessica offers practical ideas for staying connected with your team and maintaining your own well-being. By sharing personal stories and actionable tips, she encourages leaders to check in regularly, listen with compassion, and build trust with their teams. Her approach helps leaders create spaces where people feel comfortable sharing feedback and growing together. If this episode resonated with you, drop a comment or share it with a fellow leader. Follow Simplify to Scale for more tips on growing your business with intention. In this episode, Jessica breaks down: • Setting the Stage: Mindful Leadership • Defining Mindful Leadership When Scaling • Positive Impact of Mindful Leadership on Teams • Practical Implementation of Mindful Leadership Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/36533785

E228 | How to Leverage Ecosystems Thinking to Solve Business Problems 05/13/2025

E228 | How to Leverage Ecosystems Thinking to Solve Business Problems What if the root of your team’s challenges isn’t the people, but the system they’re working in? Are you solving problems… or just putting out fires over and over again? In this episode, along with Jessica Maine, we talk about how using an “ecosystem” mindset can change the way businesses solve problems and build stronger teams. We share a clip from one of our live Soul Collective training sessions, where we explain why seeing a business as a connected system helps leaders find the real cause of ongoing issues. With tools like the five whys and the fishbone diagram, leaders can fix the root problems instead of just patching things up. You’ll also get a behind-the-scenes look at how these methods work in our community. We show how open conversations, teamwork, and creative thinking lead to better results. If you're a leader in strategy or operations, a coach, or someone helping teams grow, this episode is full of practical tips and real examples. If this episode gave you new ideas, we’d love for you to join the Soul Collective. Every month, we run live workshops, share helpful tools, and support you in streamlining your operations so you can grow with confidence. In this episode, we explore • Ecosystems Thinking in Business • The Five Whys Method • Fishbone Diagram • Turning Root Cause Insights Into Action Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/36484235

E227 | The Future of High-Impact Marketing with Dawn Ferguson 05/06/2025

E227 | The Future of High-Impact Marketing with Dawn Ferguson How can brands maintain authenticity and a human touch while leveraging AI tools? What are some practical ways to simplify your content strategy and avoid "shiny object syndrome"? In this episode of Simplify to Scale, I sit down with Dawn Ferguson, a brand and marketing strategist with a passion for helping founder-led businesses shine. Together, we talk about how the marketing landscape is shifting with AI and what really makes a brand memorable in today’s crowded digital space. Dawn shares how showing up authentically and putting a real face to your content can turn casual followers into devoted supporters. We also explore strategies that help businesses cut through noise, like focusing on your true audience, sharing aspirational results, and making your social profiles work harder for you. if you run a service or product-based business, Dawn’s advice on making your brand relatable and inspiring is filled with practical tips! Also, we touch on letting go of cookie-cutter advice and finding a style that feels right for both you and your audience. If you’re ready to make your marketing more impactful and authentic, tune in to this episode for ideas you can use right away. "People aren’t buying your service—they’re buying a new life, they’re buying results, they’re buying transformation." - Dawn Ferguson In this episode, we discuss: • The Changing Landscape and Future of Marketing • Keys to High-Impact Branding in the Age of Noise • Lessons from Big Brands • What Turns Away Right-Fit Clients Links Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/36408535

E226 | The Lean Scaling System Designed for Online Small Businesses 04/29/2025

E226 | The Lean Scaling System Designed for Online Small Businesses What unique challenges do you think each type of business faces when scaling? What does sustainable scaling mean to you, and what are some ways to avoid burnout as your business grows? In this episode, I share a behind-the-scenes look at my lean scaling system, developed from decades of experience working with founders and their right-hand leaders. I highlight the common pitfalls of scaling a business, especially when moving from multiple six figures to seven or beyond, and discuss how sustainable growth is all about making the right shifts in operations, leadership, and systems at the right time. Through personal stories and real client experiences, I talk about the unique challenges faced by both service and product-based businesses as they strive for higher levels of profit and impact. I introduce my certification programs designed for those looking to support founders as strategic, scaling-focused operations leaders—roles that go beyond SOPs and checklists to lead teams, manage systems holistically, and future-proof businesses. I emphasize the importance of investing in team members who can grow with your business and why having the right operations leader by your side is key for sustainable scale in today’s fast-changing business landscape. If you want to learn more about my approach or are curious about strengthening the operations in your business, I invite you to join one of my upcoming open houses or workshops. It’s a great way to discover how the lean scaling system and my certifications can help take your business to the next level. In this episode, I discuss: • The Realities and Challenges of Scaling • Business Cycles and Common Pitfalls • Gaps in Existing Scaling Systems • Scaling System and Its Unique Positioning • My Certification Program Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram or and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday. /episode/index/show/leanout/id/36318720

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