The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

2325: 5 Ways To Transition From Lead Aggregators To Branding 01/19/2026

2325: 5 Ways To Transition From Lead Aggregators To Branding It’s Monday, which means it’s time for the next installment of our “5 Ways to Monday” series. Rich talks to companies whose primary lead generation activities are lead aggregators… with ideas and strategies to start to shift into branding. It’s not that lead aggregators are bad–it’s that for the long term continued growth of your company, you’re going to want to generate your own leads, and preferably from prospects who are actively seeking you out because they WANT to do business with you. /episode/index/show/level10contractor/id/39777125

2324: Sunday Podcast: Why Is Old Testament God Such A Vengeful Monster? 01/18/2026

2324: Sunday Podcast: Why Is Old Testament God Such A Vengeful Monster? Thanks for joining us for the Sunday podcast, where Rich turns his attention to either personal development or spiritual topics… and as you can see from the title, today is spiritual. And he’s going to talk about God… and try to untangle the mess that the Bible seems to have put Christians in as they attempt to reconcile the notion of God as a loving heavenly parent versus the petulant tyrant that appears in the Old Testament. You know, the one who kills all of the world except Noah and his ark after just 10 pages. And even mild mannered Jesus lets the weeping, wailing, and gnashing of teeth fly when talking about the end of times. What are we to make of all this? As usual, Rich has opinions. /episode/index/show/level10contractor/id/39765115

2323: Topic Showcase: Insdie Reality 01/17/2026

2323: Topic Showcase: Insdie Reality Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, let’s focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your company actually is–all the things you do differently and why you are superior to the competitors in your industry–while the outside perception is how prospects and customers perceive your company from the outside, regardless of reality. If your marketing is full of platitudes, chances are people have no idea why they should choose you over the next guy. To them, you are all exactly the same. We are going to help you correct this massive problem. /episode/index/show/level10contractor/id/39765100

2322: Rich Talks Identity On The Certified Contractor's Network (CCN) Podcast 01/16/2026

2322: Rich Talks Identity On The Certified Contractor's Network (CCN) Podcast This podcast is a discussion about Identity that RIch had with Gary Cohen from Certified Contractors NEtwork, CCN, for that organization’s podcast, called the Contractor’s Toolbox. This is a great discussion because Gary digs in deep and Rich shares some thoughts and examples of Identity that you’ve probably never heard before, even if you’re a long-time listener. Next week, Gary returns the favor, and will appear as a guest with Rich on THIS podcast, where they will be talking about Managing Your Business by the Numbers. /episode/index/show/level10contractor/id/39754205

2321: TBT: Masterclass In Copywriting 01/15/2026

2321: TBT: Masterclass In Copywriting If you’re a fan of expert level copywriting, then today’s podcast is for you. This is Throwback Thursday, of course, and this is one of Rich’s Tuesday Morning Ad Calls from 2014. A Roofing company submits some stuff they had written up that was to be used in communicating with members of a homeowner’s association they were targeting… and Rich gets to work doing his thing… taking words that sound pretty good, actually… and making them sound GREAT. I like the part where he talks about taking little “jabs” at your readers, in a nice way, of course. This is truly the work of a master craftsman you are about to experience. /episode/index/show/level10contractor/id/39735895

2320 - Going Hard in the Paint Against Private Equity - And Winning 01/14/2026

2320 - Going Hard in the Paint Against Private Equity - And Winning A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty, pricing, and local ownership. Rich then used the same strategy for Bay State Bath—female-led, local, and anti-Wall-Street messaging—paired with OTT/TV spots featuring “Baby Richie.” Results: record sales and a major PE competitor collapsing. Local identity beats corporate sameness. /episode/index/show/level10contractor/id/39193790

2319: Hire Fast, Fire Faster 01/13/2026

2319: Hire Fast, Fire Faster Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so you can accomplish the things in your business and in your life that are truly important. /episode/index/show/level10contractor/id/39708640

2318: 5 Ways To Price Condition Your Prospects 01/12/2026

2318: 5 Ways To Price Condition Your Prospects Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that·s how they feel about it! UNLESS· you follow Rich·s advice today and get into some bigtime PRICE CONDITIONING. /episode/index/show/level10contractor/id/39690215

2317: Sunday Podcast: We're Willing To Pay The Price, But At What Cost 01/11/2026

2317: Sunday Podcast: We're Willing To Pay The Price, But At What Cost It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today he’s going to challenge you to examine your priorities… and see if you’re spending your time on things that are truly important. This one’s not very long, but the message packs a punch. /episode/index/show/level10contractor/id/39616525

2316: Topic Showcase: Rehash 01/10/2026

2316: Topic Showcase: Rehash Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson’s best effort, the homeowner turns you down. What do you do next? Do you give up? Is that sale gone forever now… another contractor’s gain? Hopefully after today’s round of clips, you’ll understand why and how to follow up and keep fighting. A no today can turn into a yes with the right follow-up. /episode/index/show/level10contractor/id/39616510

2315: Random Friday: Overproduced Radio Ads, Playing Dirty, Standing Out In Print 01/09/2026

2315: Random Friday: Overproduced Radio Ads, Playing Dirty, Standing Out In Print It’s time for another episode of Random Friday… if you’ve listened to the podcast for a really long time, then you know that it used to be Random Saturday, but alas, times have changed. Random means that Rich spends a few minutes on little nuggets of interesting stuff that aren’t really suitable for an entire podcast, but when you bundle them all up, you’ve got something pretty good. On the list for today: Playing dirty with your competitors, overproduced radio ads, standing out in print, giving yourself a break when you mess up… and the wit and wisdom of Brian Elias. /episode/index/show/level10contractor/id/39616475

2314: TBT: Book Review: Made to Stick 01/08/2026

2314: TBT: Book Review: Made to Stick Did you ever want to read a book, but you just didn’t want to take the time to read the book? Well Rich has your solution for today’s subject, which is a book called “Made To Stick.” It’s a great book that will help your marketing… but instead of pouring through it, Rich has picked out all the most important parts… which he shares, along with his commentary and insight. /episode/index/show/level10contractor/id/39616445

2313 - 5 Years to $150M Growth Plan: Be Everywhere All The Time 01/07/2026

2313 - 5 Years to $150M Growth Plan: Be Everywhere All The Time A contractor aims to grow from $23M to $150M by 2030. Rich shows that the path isn’t new services or new states—it’s dominating the existing market by being everywhere. With a 12% marketing budget, massive reach across TV, radio, OTT, social, PPC, mailers, events, and door-knocking creates enough familiarity, trust, and frequency to generate the 1,800+ monthly leads required. /episode/index/show/level10contractor/id/39193770

2312: From Zero To $80MM In 9 Years - Nissa Cleman 01/06/2026

2312: From Zero To $80MM In 9 Years - Nissa Cleman So what’s the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes of the recession. Then do it as a woman in a male dominated industry. Then try doing it with 1 year old twins--that barely survived premature birth. Starting from zero. With no previous business ownership experience. Sounds ideal, right? Today you’re going to meet Nissa Cleman who did exactly that. /episode/index/show/level10contractor/id/39616395

2311: 5 Ways To Generate Leads In The New Year 01/05/2026

2311: 5 Ways To Generate Leads In The New Year It’s a Monday so it only makes sense to continue listening to the best “5 Ways to Monday” episodes. It’s a new year! And we’re here to help you make it a GREAT one! Today it’s 5 ways to generate leads in the new year. Some of the 5 ways might seem familiar–but with a twist. Some of them might be new to you. Make sure you hang in there for #5, because it’s so obvious and so easy and so stealthy… you just gotta do it. /episode/index/show/level10contractor/id/39614885

2310: Sunday Podcast: Grace For Grace, And The (Almost) School Shooter 01/04/2026

2310: Sunday Podcast: Grace For Grace, And The (Almost) School Shooter It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich has some cool stories for you that illustrate something he calls “Grace for Grace,” and the importance of people getting grace from other people… the story about the school shooter at the end will have you in tears. /episode/index/show/level10contractor/id/39530310

2309: Topic Showcase: Employee Morale 01/03/2026

2309: Topic Showcase: Employee Morale Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture of your company. If that culture is negative and degrading… well, you shouldn’t expect the highest performance. So how do you keep morale high and your employees humming along? /episode/index/show/level10contractor/id/39530305

2308: Locking In Guaranteed Future Buyers 01/02/2026

2308: Locking In Guaranteed Future Buyers This episode is one that might just make your head explode; Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. That got Rich to thinking. He figured out some creative ways to utilize similar concepts for remodeling and home services companies…. The real question is: How much would it be worth to you right now to lock in guaranteed future buyers? /episode/index/show/level10contractor/id/39530285

2307: This Is Finally The Year To Break Through 01/01/2026

2307: This Is Finally The Year To Break Through This is finally the year to break through. In this episode, Rich challenges contractors to stop repeating the same mistakes, commit to smarter marketing, and build consistent lead flow that fuels real growth instead of another year of frustration and excuses. /episode/index/show/level10contractor/id/39530275

2306: Mega Pod: Goal Setting 12/31/2025

2306: Mega Pod: Goal Setting Today we look back and learn why goal setting and holding yourself accountable are key to becoming the success you want and deserve to be. /episode/index/show/level10contractor/id/39261415

2305: Mega Pod: Writing Great Marketing 12/30/2025

2305: Mega Pod: Writing Great Marketing We curated the best episodes to teach you how to write killer headlines, eye-catching postcards, compelling blogs, and more. /episode/index/show/level10contractor/id/39261315

2304: Mega Pod: 5 Ways to Monday, Part 3 12/29/2025

2304: Mega Pod: 5 Ways to Monday, Part 3 More 5 Ways to MOnday Episodes from the Level 10 Contractor Daily Podcast /episode/index/show/level10contractor/id/39261270

2303: Mega Sunday Pod: Christmas Stories 12/28/2025

2303: Mega Sunday Pod: Christmas Stories Merry Christmas from All of us here at Level 10 Contractor! /episode/index/show/level10contractor/id/39260285

2302: Mega Pod: Customer Service/Care 12/27/2025

2302: Mega Pod: Customer Service/Care We are nothing without our customers which is why today on our mega pod we have gathered the best episodes on how to take care of them… before, during and after they do business with us. /episode/index/show/level10contractor/id/39260260

2301: Mega Pod: Running the Business and Managing Employees 12/26/2025

2301: Mega Pod: Running the Business and Managing Employees Today is about effectively running a business and managing employees. /episode/index/show/level10contractor/id/39260175

2300: Mega Pod: Social Media 12/25/2025

2300: Mega Pod: Social Media Today, we go online and try to master social media. We will talk about curating a company’s social media pages as well as learn how to leverage social media’s superior targeting, especially Facebook. /episode/index/show/level10contractor/id/39260130

2299: Mega Pod: Innovation 12/24/2025

2299: Mega Pod: Innovation Today, we jump into a topic near and dear to Rich’s heart: innovation. /episode/index/show/level10contractor/id/39260065

2298: Mega Pod: Customer Psychology 12/23/2025

2298: Mega Pod: Customer Psychology Today we delve into your customer’s mind in order to understand what incentivizes them into action… aka why they buy and how to get them to buy from you instead of your competitors. /episode/index/show/level10contractor/id/39259960

2297: Mega Pod: 5 Ways To Monday Part 2 12/22/2025

2297: Mega Pod: 5 Ways To Monday Part 2 Today wwe have more "5 Ways to Monday" Episodes for you on this 'MegaPod' /episode/index/show/level10contractor/id/39259900

2296: Mega Sunday Pod: Agape Love, Part 3 12/21/2025

2296: Mega Sunday Pod: Agape Love, Part 3 On this MegaPod, Rich talks about Grace, Friendship and the Woman at the Well /episode/index/show/level10contractor/id/39259045

The Level 10 Contractor Daily Podcast

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