The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

2395: 5 Ways To Project Credibility 03/30/2026

2395: 5 Ways To Project Credibility Rich is going to talk about credibility–not how to get it, but how to project it to the marketplace at large, and to your prospects in particular. He’ll cover things like writing a book, hosting a podcast, participating on radio and TV shows–and more. If you’re ready to LEVEL UP, this will be good information for you! /episode/index/show/level10contractor/id/40661675

2394: Sunday Podcast: You're Not As In Charge As You Think 03/29/2026

2394: Sunday Podcast: You're Not As In Charge As You Think Thanks for joining us for the Sunday podcast, where RIch turns his attention to topics of personal development and spirituality… and today, we’re staying in the territory of personal development. Rich is going to share a fun story about a time when he lost a 6-mile footrace against a teenager… and learned a lesson that your conscious brain is not nearly in charge of things as you think it is. Nope--that subconscious has quite a bit to say when it comes to how well you actually perform… and just realizing this fact can be very helpful. /episode/index/show/level10contractor/id/40599600

2393: Topic Showcase: Evidence 03/28/2026

2393: Topic Showcase: Evidence Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you’re the attorney in charge… and it’s a life or death sentence on the line. You can’t just throw out a bunch of platitudes, you have to build the case. And that’s what this week’s showcase is all about. /episode/index/show/level10contractor/id/40599580

2392: Tony Hoty Interview: Eliminating Sloppy Phone Habits 03/27/2026

2392: Tony Hoty Interview: Eliminating Sloppy Phone Habits Friday’s topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you execute. I’m talking about how you handle prospects on the phone when the first call in… and specifically how you handle their objections. Rich talks with person-to-person marketing expert Tony Hoty about how to overcome lazy phone habits and set more appointments. /episode/index/show/level10contractor/id/40599515

TBT - 100 Power Statements 03/26/2026

TBT - 100 Power Statements It’s Throwback Thursday. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this episode is called “100 Power Statements” and it’s pretty much exactly what the title would suggest. Rich has written 100 headlines that are, well, powerful… and he’s going to read through them and give some commentary on HOW and WHY they are powerful. If you’re a serious student of writing copy… creating an identity… or just killer marketing, this one’s going to be a lot of fun for you! /episode/index/show/level10contractor/id/40599450

2390: How To Make People Hate Your Website 03/25/2026

2390: How To Make People Hate Your Website Okay, so you know your website is an important part of your marketing plan. A really, really important part. And you want to make sure you do EVERYTHING right, so that it makes your prospects want to do business with you. So you listen to all the “experts” out there and do what they say… because, you know, they’re, well… experts. Right? Well on this podcast you’re going to hear Rich talk about a company who gave an enormous amount of money to one of those “expert” companies… and saw their search engine rankings go UP… Yay!... but their lead flow went DOWN. What? How’s that possible? Oh… it’s possible alright. In fact, it’s likely--if you do some things on your site that people HATE. And yes, some of the things that people HATE are the exact things that the experts are telling you to do. Confused? You should be--but don’t worry, Rich is going to sort it all out for you. /episode/index/show/level10contractor/id/40599400

2389: The Psychology of Marketing, Part 1 03/24/2026

2389: The Psychology of Marketing, Part 1 Tuesday’s podcast episode is all about the MIND… and the psychology of marketing. Just about every marketing principle that matters can be traced to a principle of psychology; in other words, if you can find out how the mind works, you can crack the code of marketing. In this episode, Rich is going to talk about SEVEN different principles: thin slicing, trusted advisor, confirmation bias, scarcity, authority, low risk, and something for nothing. /episode/index/show/level10contractor/id/40599320

2388: 5 Ways To Get Net Profits to 15% Or More 03/23/2026

2388: 5 Ways To Get Net Profits to 15% Or More If your contracting business is generating $5M–$15M a year but netting 10% or less, you don't have a lead problem — you have a math problem. In this episode, Rich breaks down 6 proven strategies to engineer your net profit to 15% or better: raise prices, pursue higher-end work, cut wasteful expenses, build a repeat and referral system, invest in brand farming, and leverage financing as a price support tool. /episode/index/show/level10contractor/id/40580205

2387: Sunday Podcast: The Mystery of the 24 Talents 03/22/2026

2387: Sunday Podcast: The Mystery of the 24 Talents This week’s Sunday podcast is a “throwback Sunday” so to speak, because it’s a recording of a webinar Rich did a few years back as a part of a “Personal Edge” series he used to do. This is an all-time great message… as he talks about belief from both a secular and spiritual perspective… and uses the Parable of the Talents from Matthew 25 to help you understand how to multiply your talents. This is really good stuff… and, as always, Rich has plenty of fun stories to make the concepts come alive. /episode/index/show/level10contractor/id/40507410

2386: Topic Showcase: Storytelling 03/21/2026

2386: Topic Showcase: Storytelling Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Rich reminds time and again that effective marketing is good storytelling. That is what we are focusing on this week: how and why it is crucial to tell your company’s story in a way that explains–without a doubt–why you are the absolute best buying decision for your prospects. /episode/index/show/level10contractor/id/40507395

2385: Extreme Makeover: Closet Rehash Letter 03/20/2026

2385: Extreme Makeover: Closet Rehash Letter Alright podcast listeners, we’re going to kill two birds with one stone; Rich is going to help you understand how to write better copy for sales letters.. AND at the same time, he’s going to give you a killer letter for rehash.// To make this happen, he’s going to take a really bad rehash letter that was written by a closet organizer company, and he’s going to give it an extreme makeover. As he does, he’ll walk you step by step how and why he changes the letter… and when it’s all over, BOOM, there’s a great rehash letter you can use for your company. /episode/index/show/level10contractor/id/40507370

2384: Can David Really Beat Goliath? 03/19/2026

2384: Can David Really Beat Goliath? It’s Throwback Thursday. In this episode, Rich tackles the classic question: Can David beat Goliath? The answer is yes—when you wield the power of Identity. Rich explains how smaller contractors can outmaneuver giant competitors by clearly defining who they are, what makes them different, and why customers should choose them. /episode/index/show/level10contractor/id/40507350

2383: Don't Give Up On Prospects Who Drag Their Heels 03/18/2026

2383: Don't Give Up On Prospects Who Drag Their Heels Pop quiz: If a prospect won’t answer or return your phone calls despite multiple attempts… Does that mean they don’t want to talk to you? Well, yes, in some cases… but also, surprisingly, in other cases, it does NOT. That might be shocking information, but it’s actually quite possible that ignoring you has a lot less to do with YOU than it does with…. well, life. /episode/index/show/level10contractor/id/40507340

2382: Scaling Your Business To Handle $10MM 03/17/2026

2382: Scaling Your Business To Handle $10MM Tuesday’s podcast is one of the more important ones we’ve published in a while… we talk a lot on here about making the jump to $10MM in sales, and that’s a worthy goal, obviously. But how do you make sure your company won’t collapse under its own weight if and when you DO get to that level? That’s what the manager of a $4MM restoration and exterior remodeling company wanted to know--so he emailed Rich and asked to discuss it on this podcast. As usual, Rich asks him a thousand questions to make sure he understands the particulars of the situation…. Then he gets in a really nice groove with some GREAT advice on planning ahead so you grow with your eyes wide open. You’ll want to make sure to listen to this one all the way to the end. /episode/index/show/level10contractor/id/40507320

2381: 5 Ways To Monetize Your Competitors 03/16/2026

2381: 5 Ways To Monetize Your Competitors Did you know that you can actually take advantage of the momentum that your competitors have in the market… based on their reputation, their advertising spend, their general awareness… and use it to your advantage? Yep, you can… and today, Rich is going to give you 5 ideas of how to do it. /episode/index/show/level10contractor/id/40492180

2380: Sunday Podcast: How To Overcome Temptation (For Real) 03/15/2026

2380: Sunday Podcast: How To Overcome Temptation (For Real) Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week’s podcast is about overcoming temptation–how do you actually do it? As you might expect, Rich has a different take than most. Take a listen and see what you think! /episode/index/show/level10contractor/id/40420175

2379: Topic Showcase: Joint Ventures 03/14/2026

2379: Topic Showcase: Joint Ventures Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we focus on joint ventures. What’s a joint venture? It’s when you work with other companies to leverage either their brand or their customer list to generate leads and sales. Rich covers three instances of joint ventures in this episode. First, becoming a content provider… second, what he calls “left field endorsements,” and third “when you have something to sell no one has ever heard of.” Sit back and take notes. The answer to your question about where to locate more leads might just be your neighboring businesses. /episode/index/show/level10contractor/id/40420160

2378: Standing Out In A Crowd - Pimp My Ride 03/13/2026

2378: Standing Out In A Crowd - Pimp My Ride What do Calloway Big Bertha Drivers and Victoria’s Secret Bras have in common with a local painting company? Well…. Nothing, potentially… unless that local painter takes a little bit of time, thought, and effort to take some of the mundane things that he does as a matter of standard operating procedures and figures out a way to make them truly extraordinary… so they stand out from the crowd. I mean, any golf company could have made the head of their driver massively huge and stuck a name on it like “Big Bertha,” right? And any underwear company could have made their collection a little fancier, then stuck it on gorgeous models and mailed 100 catalogs a week to every home in America all throughout the 90’s… right? So what could the painter do? What could YOU do?... you know, to stand out from the crowd? Rich is about to tell you, and it all starts with… of all things… a chicken fajita from a taco stand in a soccer shop. /episode/index/show/level10contractor/id/40420155

2377: TBT: Customer Service Strategies 03/12/2026

2377: TBT: Customer Service Strategies It’s Throwback Thursday, and today's episode is all about customer service, and creating “Raving Fans.” Six main points will be covered: educating your customers, communications, how you look, doing something unexpected and memorable, dealing with problems, and getting your team to buy in. And trust me… you’re going to love the story in the middle about Joe The Installer. This is hard-core Level 10 Stuff from early days! /episode/index/show/level10contractor/id/40406850

2376 - Extreme Makeover - Roofing Damage Letter 03/11/2026

2376 - Extreme Makeover - Roofing Damage Letter Wednesday’s podcast proves that just knowing a lot about your business doesn’t mean that you necessarily have any idea how to talk intelligently about your business in your marketing. The tendency, for most business owners, is to start spewing platitudes instead of really getting down to telling their story. Rich is going to share with you a letter from the owner of a roofing company that got basically NO results… and you’ll quickly hear why. Rich takes and completely resurrects the letter and makes it so it actually WORKS. /episode/index/show/level10contractor/id/40389630

2375 - GAF Northeast Summit – Rich’s Best Presentation Yet (Live Presentation) 03/10/2026

2375 - GAF Northeast Summit – Rich’s Best Presentation Yet (Live Presentation) Rich delivers one of his best live performances at the GAF Northeast Summit, breaking down what actually makes SEO work for contractors—and why most company websites fail miserably. He explains geo-keyword targeting, identity-driven content, and the need for a properly structured site with core pages, service-area pages, and blog content. Rich also covers Google review thresholds, AI-driven optimization, and why companies doing $2M+ should treat SEO as a long-term engine for generating steady, quotable leads. /episode/index/show/level10contractor/id/40373630

2374: 5 Ways To Motivate Your Employees Besides Paying Them More 03/09/2026

2374: 5 Ways To Motivate Your Employees Besides Paying Them More Stop losing your best employees. Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues. /episode/index/show/level10contractor/id/39945885

2373: Sunday Podcast: Working Toward Solving Poverty & Income Equality 03/08/2026

2373: Sunday Podcast: Working Toward Solving Poverty & Income Equality Welcome to the Sunday podcast, where Rich takes a break from marketing and instead focuses on topics more in the realm of self improvement and spirituality. This week he’s going to tackle the tricky issue of poverty and income inequality. We can all agree that this is a major issue… and that the solutions being doled out by government, well, they just don’t work. Who needs government thought when we have Rich to guide us… let’s see what he has to say! /episode/index/show/level10contractor/id/40348265

2372: Topic Showcase: Offers 03/07/2026

2372: Topic Showcase: Offers Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich will discuss each and why they are crucial to your marketing success. /episode/index/show/level10contractor/id/40348245

2371: The Nuts and Bolts of Starting A Podcast For Your Business 03/06/2026

2371: The Nuts and Bolts of Starting A Podcast For Your Business In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, and promotion, you’ll learn how to turn a simple show into a powerful authority-building, lead-generating marketing machine. /episode/index/show/level10contractor/id/40320895

2370: TBT: Everything You Know About Pay-Per-Click Is Wrong 03/05/2026

2370: TBT: Everything You Know About Pay-Per-Click Is Wrong It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h /episode/index/show/level10contractor/id/40320880

2369: Should You Star In Your Own Ads? 03/04/2026

2369: Should You Star In Your Own Ads? Wednesday’s podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? It’s a good question, and to be sure, there are pros and cons either way. /episode/index/show/level10contractor/id/40306680

2368: Walking A Client Through A Complete Marketing Plan 03/03/2026

2368: Walking A Client Through A Complete Marketing Plan Ever wonder what advice Rich would give you if you asked him, “Hey Rich, what marketing activities should we engage in?” Well, that’s exactly what one of Level 10’s clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We’re going to pick this conversation up when they’re talking about targeted direct mail, then they’re going to cover, well, not EVERYTHING… but pretty darn close. /episode/index/show/level10contractor/id/40015935

2367- 5 Ways to Use Direct Mail 03/02/2026

2367- 5 Ways to Use Direct Mail Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer campaigns, radius marketing, and the Wall Drug frequency principle that crushes digital-only competitors in 2025. /episode/index/show/level10contractor/id/39629040

2366: Sunday Podcast: Living Your Life Through The Lens of Grace - Real-World Application 03/01/2026

2366: Sunday Podcast: Living Your Life Through The Lens of Grace - Real-World Application It’s Sunday, and RIch is going to continue his conversation about Grace. Last week he talked about it in quite a bit of detail… and today he’s going to focus on the practical, real-world application. This is where the rubber hits the road, so to speak. /episode/index/show/level10contractor/id/40131375

The Level 10 Contractor Daily Podcast

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