The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

2429: Sunday Podcast: The Power of Personal Touch 05/03/2026

2429: Sunday Podcast: The Power of Personal Touch Remember the old TV commercials for AT&T back in the day-- “Reach out, reach out and touch someone?” Well that’s the theme of today’s podcast. We’re reaching into the archives today… this comes from a webinar Rich did back in 2010 in what he then called his “Personal Edge” series… geared then on personal development topics. You’ll hear Rich, in his trademark storytelling style, discuss the importance of getting out of your comfort zone to get to know people… so that you can have an impact on their lives… and vice versa. /episode/index/show/level10contractor/id/41040185

2428: Topic Showcase: Level10 Core Concepts 05/02/2026

2428: Topic Showcase: Level10 Core Concepts Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we review core concepts of Level 10’s marketing strategy. This is a great refresher if you’ve been listening to the podcast, absolutely necessary if you’re new to Level 10, and a perfect bookmark podcast you can return to anytime you need the reminder. /episode/index/show/level10contractor/id/41039685

2427: Going Bananas: Innovating Your Business To The Max 05/01/2026

2427: Going Bananas: Innovating Your Business To The Max Today’s podcast is the continuation of last Friday’s episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on things you can do to maximize innovation in your company so that you GET NOTICED! /episode/index/show/level10contractor/id/41038755

2427: Going Bananas: Innovating Your Business To The Max 05/01/2026

2426: 5 Biggest Marketing Mistakes, Part 5 04/30/2026

2426: 5 Biggest Marketing Mistakes, Part 5 Today is the day we are going to finally conclude our 5-part Throwback Thursday series on ·The 5 Biggest Marketing Mistakes.· If you missed any of the previous 4 parts, just go back to each of the last 4 Thursdays and look them up! So far we·ve covered /episode/index/show/level10contractor/id/41038690

2425: I Want To Punch Christine Cook In The Face 04/29/2026

2425: I Want To Punch Christine Cook In The Face Okay, this episode has a pretty inflammatory title… something about Rich wanting to punch some lady in the face. Before you get too upset, just know a couple of things: One: Rich would never actually punch a lady--or anybody for that matter--in the face. Two: the story has a happy ending, and the punchworthy Christine Cook actually ends up getting complimented very nicely. Three: This is a story about the power of repetition in advertising… ready? /episode/index/show/level10contractor/id/41038575

2424: Raking It in From Rehash 04/28/2026

2424: Raking It in From Rehash In this episode, Rich breaks down the power of rehash programs—how to revive dead leads and turn missed opportunities into booked jobs. Learn practical strategies to systematically follow up, re-engage prospects, and unlock hidden revenue already sitting in your pipeline. Stop chasing new leads and start maximizing the ones you already earned. /episode/index/show/level10contractor/id/41038440

2423: 5 Ways to Get More Referrals 04/27/2026

2423: 5 Ways to Get More Referrals Most contractors sit around hoping for referrals like they're finding $20 in an old jacket. That's not a strategy — that's luck. In this video, Rich breaks down 5 tactical ways to engineer referrals on demand: identity, brand ambassadors, consistent mailings, texting, and making your customer experience shareable. Stop hoping. Start engineering. Watch now. /episode/index/show/level10contractor/id/41025530

2422: Sunday Podcast: Using Adversity to Your Advantage 04/26/2026

2422: Sunday Podcast: Using Adversity to Your Advantage It’s Sunday, so as you might expect, Rich is going to turn his attention today to matters of Personal Development. And today’s topic is adversity. This is an old recording dating back to the last week of 2009, right before the decade flipped over to the 2010s. Rich reflects on the preceding decade--and it was a hard one on him… as in… really hard. His business crashed in 2004, and he spent the next 6 years digging out of the rubble. He shares his insights and wisdom in a way only Rich can. /episode/index/show/level10contractor/id/40948330

2421: Topic Showcase: Pre-Positioning 04/25/2026

2421: Topic Showcase: Pre-Positioning Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. Don’t leave all the work to your salesperson at the last minute; convince prospects that you are the superior company with your marketing. Educate them why you are the best with your website and blogs and mailers and pay-per-click ads, and you won’t have to fight an uphill battle on their home turf. Besides, if you pre-position yourself as the only good choice, you will not run into the dreaded sticker shock. In fact, you’ll be able to raise prices without a hint of blowback. Why? Because prospects will understand exactly what you are worth. /episode/index/show/level10contractor/id/40948295

2420: Innovation Ideas: The Savannah Bananas 04/24/2026

2420: Innovation Ideas: The Savannah Bananas We're going to go bananas! Savannah Bananas, that is! What’s a Savannah Banana? Well, it’s the most innovative minor league baseball team in the world, that’s what. And Rich is here today to introduce you to them, and get your innovative mind churning out some innovative ideas for your company. /episode/index/show/level10contractor/id/40948220

2419: 5 Biggest Marketing Mistakes, Part 4 04/23/2026

2419: 5 Biggest Marketing Mistakes, Part 4 This is part 4 of our TBT series on “The 5 Biggest Marketing Mistakes.” Over the last 3 weeks, we covered the first three mistakes. The FOURTH marketing mistake everyone makes is called “Ignoring future buyers.” The fact is, most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options. Today Rich will show you the glorious world of “information offers” and how to capture those future buyers… and nurture them along until they’re ready to buy. /episode/index/show/level10contractor/id/40948135

2418: You Cant Keep Everyone Happy 04/22/2026

2418: You Cant Keep Everyone Happy What do Shaquille O’Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out as Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going. If you want to keep your marketing from crashing and burning and turning into a pile of platitudinal garbage, pay close attention! /episode/index/show/level10contractor/id/40948040

2417: You've Got Eight Seconds To Clear Three Hurdles 04/21/2026

2417: You've Got Eight Seconds To Clear Three Hurdles On this episode we are going to talk about your website… and specifically, what has to happen in the first 8 seconds of a visitor landing on your site to make sure that they stay there, get interested in what you have to day, and decide to give you a shot.There are 3 major hurdles people have to get over… the first one in the first HALF second… the second hurdle in the next three seconds after that… and the third hurdle in 8 seconds. If your web visitors trip and fail to get over any of those three hurdles… well, you’re toast! /episode/index/show/level10contractor/id/40947355

2416 - 5 Ways To Deal With Bad Online Reviews 04/20/2026

2416 - 5 Ways To Deal With Bad Online Reviews It’s time for the next installment in our “5 Ways to Monday” series, and this round, Rich tackles bad online reviews. They’re gonna happen--so you’d better have a plan to deal with them. What kind of plan? So glad you asked--that’s what we’re here to discuss. /episode/index/show/level10contractor/id/40930480

2415: Sunday Podcast: Things Worth Striving For 04/19/2026

2415: Sunday Podcast: Things Worth Striving For Thanks for joining us on the Sunday podcast; the one time per week when Rich turns his attention to topics having to do with either personal development or spiritual topics. This episode is a little bit of both. /episode/index/show/level10contractor/id/40812310

2414: Topic Showcase: Innovation 04/18/2026

2414: Topic Showcase: Innovation Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover the topic of innovation. Let’s face it: if you are not innovating your business, then you’re stagnating. Worse, your competition might be doing the hard work you’re avoiding which means they’ll outshine you. Innovation has always been a big part of what Rich teaches and preaches about… and he’s kind of cracked the code. We will hear a couple of Rich’s 20 different innovation formulas–that’s right, 20 tricks to stand above the rest. Plus Rich discusses two of the greatest innovators he’s encountered. /episode/index/show/level10contractor/id/40812290

2413: Advanced Mailing Strategies: Using Prism Codes To Pinpoint Your Best Prospects 04/17/2026

2413: Advanced Mailing Strategies: Using Prism Codes To Pinpoint Your Best Prospects As you can see from the title, Rich is going to be talking about advanced mailing strategies today. Think about it this way: What if you could identify the kind of people that have bought from you in the past, and then when you execute direct mail campaigns, ONLY send mail to the people that are most like your best customers? That’s what PRIZM code mailing is all about, and Rich is going to tell you all about it on today’s episode. If you do any volume of direct mail, this will be well worth your time to listen. /episode/index/show/level10contractor/id/40812210

2412: 5 Biggest Marketing Mistakes, Part 3 04/16/2026

2412: 5 Biggest Marketing Mistakes, Part 3 This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. If you missed either of those two episodes, you can go back and listen to podcasts number 46 and 53, where we covered Mistake #1, Average Joe, and Mistake #2, The Platitude Trap, respectively. In this installment, we move on to Mistake #3, which is called “Right Message, Wrong Time.” Rich is going to teach you a concept called The Educational Spectrum… and three categories of hot buttons. All of this to help you make sure you’re saying the right things WHEN your prospects are ready to hear it. /episode/index/show/level10contractor/id/40812165

2411: Focus On Your Customers, Not Your Competitors 04/15/2026

2411: Focus On Your Customers, Not Your Competitors Most contractors obsess over their competition. Rich argues that's a mistake. In this episode, he reveals why the top home service companies · like Service Champions · ignore their competitors entirely and focus 100% on the customer experience instead. /episode/index/show/level10contractor/id/40812135

2410: Company Culture: Do You Demand Excellence? 04/14/2026

2410: Company Culture: Do You Demand Excellence? Building an outstanding company that promises a lot and delivers even more… and makes the jump to $10MM+, it all starts with mindset, and the mindset Rich wants to share with you today has to do with demanding excellence and casting out fear. Demanding excellence is something that Level 10 Leaders should be consciously baking into the culture of the company… and on the podcast, Rich will give you several examples of how that looks in practice. Then he shifts gears and talks about the biggest hindrance to excellence, which is almost always fear-based. This is a short message, but there is a ton packed in here. /episode/index/show/level10contractor/id/40812095

2409: 5 Ways To Use Yard Signs 04/13/2026

2409: 5 Ways To Use Yard Signs We're talking about the lowly yard sign! Can it bring in sales and leads? /episode/index/show/level10contractor/id/40812070

2408: Sunday Podcast: Love Lessons From Dave 04/12/2026

2408: Sunday Podcast: Love Lessons From Dave It’s Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. On today’s podcast Rich gets inspired by his friend Dave to work to make his marriage even better… and learns valuable lessons about how Agape love can make your family stronger. This is a great story… please listen all the way to the end. /episode/index/show/level10contractor/id/40729530

2407: Topic Showcase: Educating Prospects 04/11/2026

2407: Topic Showcase: Educating Prospects Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right questions to ask and everything they actually need to know before remodeling their kitchen of refitting the bath for example, they will see you as the font of knowledge and 9 times out of 10, they select your business. Let’s dive in and learn how to become a go-to source for prospects and customers. /episode/index/show/level10contractor/id/40729515

2406: How And When To Fire The Owner 04/10/2026

2406: How And When To Fire The Owner I’m telling you right up front, this is a really different episode of the podcast. First, I want you to know that this podcast is being aired with the permission of the person Rich is talking to on the call. She was hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you’ll hear, her real problem is battling a toxic corporate culture that’s caused by one of the owners. This episode is super interesting all by itself...but wait until you hear Rich take off his marketing jacket and put on his psychiatrist’s coat… and starts to correctly guess and anticipate the problems that are being caused. How does Rich know? Turns out he’s lived this situation in his own company… years ago… and he tells some pretty personal stories. Then he gives some of the most direct, in-your-face, take-this-job-and-shove-it advice I think I've ever heard him give. This podcast is fascinating on 11 different levels. /episode/index/show/level10contractor/id/40729485

2405: 5 Biggest Marketing Mistakes, Part 2 04/09/2026

2405: 5 Biggest Marketing Mistakes, Part 2 This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. Our installment today will cover Mistake #2, which is The Platitude Trap. Some of what you’re going to learn today is AWESOME stuff that, quite frankly, just isn’t talked about that much any more at Level 10 Contractor anymore--but maybe it should be. You’re going to hear about Alpha, Beta, and Reticular Activator--all brain functions that will help you understand how to get people’s attention in marketing. You’ll hear about headlines--which ones work, and which ones are guaranteed to drain your savings, jeopardize your retirement, and squash your quest for financial independence. /episode/index/show/level10contractor/id/40729465

2404: Pour Some Gasoline On The Fire 04/08/2026

2404: Pour Some Gasoline On The Fire Okay, so this is kind of a weird podcast. Rich took a phone call from a contractor who was “looking for some marketing help,” and started working through the guy’s situation. Here’s the funny thing… the guy didn’t realize that all he had to do to get more results was to pour more gasoline on the fire! Rich walks him through a couple of analogies and helps him get some perspective on his situation. The podcast is weird because halfway through the conversation, Rich realized that this was podcast gold, and pushed the record button on his phone so the Level 10 Listening audience could hear and share this experience. You’re gonna love what you hear on this one. /episode/index/show/level10contractor/id/40729330

2403: Locking In Guaranteed Future Buyers 04/07/2026

2403: Locking In Guaranteed Future Buyers This podcast might make your head explode. Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. Just “Here’s a check, let us know when you’re ready to sell, whether that’s in a year, 10 years, or 30 years.” And that got Rich to thinking… and you know sometimes you just can’t get an idea out of your head? Rich figured out some creative ways to utilize similar concepts for remodeling and home services companies. The real question is: How much would it be worth to you right now to lock in guaranteed future buyers. Let’s join Rich as he explores answers to that question. /episode/index/show/level10contractor/id/40729290

2402: 5 Ways to Use Failure to Your Advantage 04/06/2026

2402: 5 Ways to Use Failure to Your Advantage Rich reframes failure as a feature, not a flaw. Drawing on 30+ years in contractor marketing, he outlines five strategies for building failure tolerance into your system — from pricing for experimentation to post-mortems and execution discipline — so you can outlast competitors and find what actually works. /episode/index/show/level10contractor/id/40729255

2401: Sunday Podcast: He Is Risen, And You Can Level Up, Too 04/05/2026

2401: Sunday Podcast: He Is Risen, And You Can Level Up, Too Happy Easter! It’s Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. And with today being Easter and all… well, you’re going to get a 45 minute dose of spirituality today. The message just might change the way you feel about, well, God… and Easter. /episode/index/show/level10contractor/id/40662150

The Level 10 Contractor Daily Podcast

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