The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

2464: Sunday Podcast: Loving The Unlovable 06/07/2026

2464: Sunday Podcast: Loving The Unlovable Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast… and as you know, Sunday is the day we stop down to talk about personal development and spiritual topics… and In today’s episode Rich challenges you to extend grace, patience, and compassion to the most difficult people in your life. /episode/index/show/level10contractor/id/41553905

2463: Topic Showcase: Pay-Per-Click Advertising 06/06/2026

2463: Topic Showcase: Pay-Per-Click Advertising Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we highlight pay-per-click advertising, including the dos and don’ts as well as why you should overcome your objection to it. If you’re hunting for leads, you can’t forego this opportunity. /episode/index/show/level10contractor/id/41553895

2462: AI Won’t Fix Your Marketing. It’ll Expose It 06/05/2026

2462: AI Won’t Fix Your Marketing. It’ll Expose It Most contractors are rushing to grab AI tools without a plan — and they're about to automate mediocrity at scale. In this episode, Rich breaks down the three biggest AI mistakes contractors make and introduces a first-principles approach that starts with identity, not technology. Learn why who you are matters more than which tools you use — and how to build an AI foundation that actually works. /episode/index/show/level10contractor/id/41543400

2461: TBT - Sales According To Rich 06/04/2026

2461: TBT - Sales According To Rich Rich cuts through the noise to deliver real-world sales strategies that actually work. No fluff, no theory — just battle-tested tactics to generate leads, close more deals, and grow your business to the next level. /episode/index/show/level10contractor/id/41529120

2460: How To Trash Talk Your Competitors Without Looking Like A Jerk 06/03/2026

2460: How To Trash Talk Your Competitors Without Looking Like A Jerk Today’s podcast is all about trash talking your competitors… but doing it without looking like a jerk. I mean, you can’t just call out your competitors by name, and tell the world how much they suck…. can you? Rich has a solution for this… he’s going to give you two different ways to accomplish this… It’s not really about trash talking, it’s about making sure your prospects and customers understand the difference between what they’ll get from YOU vs. what they’ll get if they choose to call somebody else. /episode/index/show/level10contractor/id/41518480

2459: Why All Web Development & SEO Companies Freaking Suck 06/02/2026

2459: Why All Web Development & SEO Companies Freaking Suck Today’s podcast is a recording of a call that Rich had with a company in the midwest who RIch had already spent two solid hours on the phone with, auditing their website and explaining in detail why their current website and SEO was terrible, and how Level 10 could help them do it much, much better. But even after two hours, they were… understandably… still skeptical. Their trust with web companies was non-existent, and they needed a real boost to get over the finish line. /episode/index/show/level10contractor/id/41503025

2458: 5 Ways To Boost Your Brand Ambassador's Effectiveness 06/01/2026

2458: 5 Ways To Boost Your Brand Ambassador's Effectiveness If you have a brand ambassador, today’s episode is for you! And if you don’t–why the heck not? Today, Rich is going to talk about 5 ways to make your Brand Ambassador even MORE effective… get even MORE results… and therefore, be even MORE profitable. /episode/index/show/level10contractor/id/41487355

2457: The Nine Year Lie 05/31/2026

2457: The Nine Year Lie Rich is going to open up about some experiences he had when he first started his company back in 1994 and 95· and essentially, he·s going to throw himself under the bus. /episode/index/show/level10contractor/id/41443540

2456: Topic Showcase: Guerrilla Marketing 05/30/2026

2456: Topic Showcase: Guerrilla Marketing Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. If you're a small business starting out or just want a marketing approach that doesn’t break the bank, today’s showcase is the episode for you. Today, we showcase guerrilla marketing tactics. These include non-traditional methods to get your name out on the streets and to creatively capture leads by putting in the hours instead of the capital. /episode/index/show/level10contractor/id/41443440

2455: Three Ways To Advertise On Facebook - The Pros And Cons of Each 05/29/2026

2455: Three Ways To Advertise On Facebook - The Pros And Cons of Each Rich recently got a text message from one of Level 10’s clients first thing in the morning, asking some questions about their Facebook Advertising campaign. After 5 minutes and a half a dozen texts back and forth, Rich asked if it would be okay to just have a quick phone call on the subject that could be recorded for the podcast; the client consented, and here we are! What Rich thought would be a 10 minute quick chat turned into something closer to 30 minutes–but the information is great and definitely worth your while. And there’s a little bonus segment near the end about Rich’s all-time favorite marketing tactic–the Big Bill! /episode/index/show/level10contractor/id/41443360

2454: 25 Identities 05/28/2026

2454: 25 Identities On todays episode, Rich Talks identity and what it looks like when it·s actually fleshed out and put into a website in real life. It·s a webinar from 2014 that shows 25 different websites with their attendant identities! /episode/index/show/level10contractor/id/41443245

2453: How to Foster Creativity 05/27/2026

2453: How to Foster Creativity Ah… creativity! Everyone wants to be creative, everyone values creativity…. But how exactly do you become, well, creative? That’s the topic that Rich tackles on today’s podcast. Rich is going to talk about three sources for ideas: Inspiration--getting ideas from nowhere. Induction: Getting ideas that are borne from other ideas… and third, what Rich calls “Mismatching, which is a way of generating so-called “out of the box” ideas. There is a TON of content in this episode… pay close attention. /episode/index/show/level10contractor/id/41432695

2452: Becoming The Social Media Mayor of Your Town 05/26/2026

2452: Becoming The Social Media Mayor of Your Town Today’s podcast is about upping your social media game… and to accomplish that, you have to focus on delivering interesting, relevant content to your followers. Rich is going to walk you step by step how to become “the social media mayor” of your town… by creating and curating hyper local content that you can then post on your Facebook account. Why hyper local? Because people in your town will appreciate you keeping them up to speed on what’s happening right there locally. This is a really cool strategy--one that all Level 10 contractors should do. /episode/index/show/level10contractor/id/41419180

2451: Memorial Day: My 97-Year Old Grandfather Still Won't Talk About The War 05/25/2026

2451: Memorial Day: My 97-Year Old Grandfather Still Won't Talk About The War Welcome to the podcast; it’s Memorial Day, and I’ve got a great episode for you. Rich’s grandfather served in World War 2 at the tender age of 16 years old. He’s still alive today–he’s 97–and he still won’t talk about the war. Why? Well, listen to this podcast and find out–and let’s remember those heroes today. /episode/index/show/level10contractor/id/41408815

2450: Sunday Podcast: Running Through Hurdles 05/24/2026

2450: Sunday Podcast: Running Through Hurdles Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast… and as you know, Sunday is the day we stop down to talk about personal development and spiritual topics… and today we are going with personal development. Rich is going to tell you the story of the unlikeliest hurdling specialist--yes, you heard me right, hurdling specialist--you know, a guy who jumps over hurdles on a track… who taught him a lesson about not only facing adversity head on… but actually going out of your way to search for adversity, grabbing it by the throat, and owning it. If that sounds a little strong, wait till you hear this story. /episode/index/show/level10contractor/id/41364085

2449: Topic Showcase: Using Video 05/23/2026

2449: Topic Showcase: Using Video Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we showcase videos and how to use them in your marketing. Videos are a fantastic way to deliver your message, whether it’s sharing your company’s identity and brand promise or educating your prospects and customers on an otherwise complicated process. You’ll even learn today how you can turn your raving customers into stars. /episode/index/show/level10contractor/id/41364105

2448: Identity, Part 3 of 3 - Say It Often - The Wall Drug Strategy 05/22/2026

2448: Identity, Part 3 of 3 - Say It Often - The Wall Drug Strategy Rich wraps up his three-part Identity series by revealing the secret behind Wall Drug’s 20,000 daily visitors: relentless repetition. Using stories, psychology, and real-world marketing examples, Rich explains why contractors must “say it often” to dominate their markets. Learn the power of frequency, consistency credit, accelerated discontentment, and how to “Wall Drug” your market through Facebook, OTT, and organic content strategies. /episode/index/show/level10contractor/id/41363905

2447: TBT - Finding The Story 05/21/2026

2447: TBT - Finding The Story Today’s podcast really should be in the hall of fame--this is GREAT stuff. It’s part of our Throwback Thursday series, and is taken from an old webinar that Rich did back in the Monopolize Your Marketplace days called “Finding The Story.” Today’s podcast is going to get down and dirty and teach you why stories work, how to find good stories, elements of good stories, and where to put them. Then he’s going to walk through a ton of examples so you can see how it all works together. /episode/index/show/level10contractor/id/41363755

2446: AI for Contractors: Your 90-Day Game Plan 05/20/2026

2446: AI for Contractors: Your 90-Day Game Plan At the FAST Remodeler Conference, Rich unpacked a practical, contractor-focused roadmap for integrating AI into remodeling businesses. Rather than chasing random tools, Harshaw emphasized first-principles thinking, identity-driven marketing, and human ove /episode/index/show/level10contractor/id/41355540

2445: In N Out Burger Actually Sucks 05/19/2026

2445: In N Out Burger Actually Sucks Ever been to an In N Out Burger restaurant before? If you’re from California, chances are basically 100% that you have… and chances are also close to 100% that you LOVE you some In N Out. But if you’re not from California… you may not have even heard of In N Out… and even if you have, you may not have actually tried it before. So here’s the question: How good is In N Out’s food? Well, if you ask Rich, he’ll tell you that despite what all his California friends say, it actually kind of sucks. How is it that his opinion--and it turns out, a lot of Texans’ opinions could be so different? Well… as you will hear today, it has a lot to do with selling to friends versus strangers. /episode/index/show/level10contractor/id/41343120

2444: 5 Ways To Make Customers Pay Higher Prices With Smiles on Their Faces 05/18/2026

2444: 5 Ways To Make Customers Pay Higher Prices With Smiles on Their Faces Welcome to the Monday podcast–you know what that means… it’s time for the latest installment of our “5 Ways to Monday” series… quick, easy to chew nuggets of advice from the master himself. Today’s topic: Getting customers to pay higher prices… with a smile on their face. The basic premise is this: People don’t actually want to pay low prices… they just don’t know what they actually should be looking for… so your job is to help them see and understand. /episode/index/show/level10contractor/id/41325535

2443: Sunday Podcast: The Guy in the Gorilla Suit 05/17/2026

2443: Sunday Podcast: The Guy in the Gorilla Suit Welcome to another Sunday podcast, where we delve into topics a little more on the personal development and or spiritual side of things… and I think today’s episode will in fact cover both. Rich is going to talk to you about something called Selective Attention, which is where you don’t notice things that are literally in front of your face… and show you how by doing this, you might be unwittingly ignoring people all around you that could use your help. This episode is a mash up of psychology, spirituality, and just good old fashioned being a decent human being. /episode/index/show/level10contractor/id/41273380

2442: Topic Showcase: Inside Reality 05/16/2026

2442: Topic Showcase: Inside Reality Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, let’s focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your company actually is–all the things you do differently and why you are superior to the competitors in your industry–while the outside perception is how prospects and customers perceive your company from the outside, regardless of reality. If your marketing is full of platitudes, chances are people have no idea why they should choose you over the next guy. To them, you are all exactly the same. We are going to help you correct this massive problem today. /episode/index/show/level10contractor/id/41273360

2441: Identity, Part 2 of 3: How to Build Your Identity From Scratch 05/15/2026

2441: Identity, Part 2 of 3: How to Build Your Identity From Scratch Rich teaches contractors how to uncover what truly sets their business apart in part 2 of the Identity series. Using real examples — from 172 hardwood dowel rods to six nails per shingle — he walks through the Five Pillars of Identity and the Trust Pyramid, showing how to dig past platitudes and build a compelling, specific case that wins customers before the sales call even starts. /episode/index/show/level10contractor/id/41303770

2440: The Plain English Approach To Business Writing 05/14/2026

2440: The Plain English Approach To Business Writing Today's episode is an old ·Monopolize Your Marketplace· webinar Rich did where he goes through some of the most important concepts found in an outstanding book called ·The Plain English Approach to Business Writing· by Edward P. Bailey /episode/index/show/level10contractor/id/41273275

2439: SmackDown in Sac Town 05/13/2026

2439: SmackDown in Sac Town I know today’s podcast title might sound like some kind of MMA or heavyweight fight… but for good reason! Rich is going to walk you step by step through the TV buy he made on behalf of one of his new clients in Sacramento… Hence, Smackdown in Sac-Town! Last week on episode 222 he showed you how he took the radio buy from $628,000 down to just $350,000… AND got better schedules AND added 2 new stations just for fun… Today he’s going to go station by station and talk about how he took a bloated buy that was about 85% body fat and…. For less money… created a lean, mean, TV fighting machine. This isn’t theory; this is an after action report on what he actually DID. /episode/index/show/level10contractor/id/41273185

2438: Club Memberships for Roofers 05/12/2026

2438: Club Memberships for Roofers Today’s podcast is for all you roofers out there… and hey, even if you’re not a roofer, listen to this anyway because the concept Rich is going to discuss is pretty darn cool. He’s going to borrow the strategy of club memberships that is pretty common in the HVAC world, and bring it over into the world of roofers. Why would he do such a thing? Well… in talking to one of his clients, he realized that if executed properly, a roofer could promise a client that they would NEVER have to pay for a major roof repair or replacement again, EVER… which if you think about it, is a pretty strong value proposition. The key question, then, is “how do you execute it properly?” /episode/index/show/level10contractor/id/41241965

2437: 5 Ways Engage in Hyper-Local Marketing 05/11/2026

2437: 5 Ways Engage in Hyper-Local Marketing It’s Monday… which means we’re ready to rock and roll with a brand new installment of our 5 Ways to Monday series… and today, we’re talking about hyper local marketing. The idea here is to double and triple down on marketing for a relatively small, potentially lucrative geographic area. /episode/index/show/level10contractor/id/41241715

2436: Sunday Podcast: God Loves the Druggies 05/10/2026

2436: Sunday Podcast: God Loves the Druggies Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast; As usual, today’s Sunday podcast is going to focus on topics in the realm of self improvement and spirituality. Now you might be wondering about the title today… about God loving the druggies. RIch is going to tell you a story about a guy named Zak who thought that God was looking out for him… but as it turns out, God was actually using him to look out for somebody else. /episode/index/show/level10contractor/id/41191685

2435: Topic Showcase: Using Facebook In Marketing 05/09/2026

2435: Topic Showcase: Using Facebook In Marketing Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we take you step by step through what Facebook is, what it does, and different ways you can use it. Rich calls it the Swiss Army Knife of social media. Let’s make sure you use every tool it offers. /episode/index/show/level10contractor/id/41191725

The Level 10 Contractor Daily Podcast

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