The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

2181: TBT - Incentive Programs for Referrals 08/28/2025

2181: TBT - Incentive Programs for Referrals It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going back in time to December, 2012… and if memory serves, that’s when the world was supposed to end because of the Mayan Calendar, or something… Rich sounds awfully calm in the face of impending doom as he discusses creating incentive programs for people who give you referrals. /episode/index/show/level10contractor/id/37951615

2180: Marketing Matters 56: How I Grew Net Profit from 5% to 15%+ in 3 Years 08/27/2025

2180: Marketing Matters 56: How I Grew Net Profit from 5% to 15%+ in 3 Years Rich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years. They unpack actionable tactics, mindset shifts, and operational strategies tailored for remodeling pros aiming for sustainable, high-margin growth. /episode/index/show/level10contractor/id/37951595

2179: Keynote Replay - Generating Online Leads - GAF Phoenix 08/26/2025

2179: Keynote Replay - Generating Online Leads - GAF Phoenix Rich’s keynotes energize contractors to “make the jump” to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth. /episode/index/show/level10contractor/id/37951480

2178: 5 Ways To Make Your Website Content More Diggable 08/25/2025

2178: 5 Ways To Make Your Website Content More Diggable Another Monday means it’s time for another installment of our “5 Ways To Monday” series… There are a few building blocks of the Level 10 philosophy that just never change… that you can take to the bank. Identity, Engaging Content, and Farming are three that come to mind. And also Diggable content. Yes, you have to have interesting, relevant ENGAGING content… on your site, in your ads… anywhere you are marketing. But the key is to make sure that people actually SEE it. That’s what DIggable content is all about--making sure your awesome content is seen. /episode/index/show/level10contractor/id/37941335

2177: Words Have DIfferent Meanings On Different Levels 08/24/2025

2177: Words Have DIfferent Meanings On Different Levels It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/37932290

2176: Topic Showcase: Injecting Fun Into Your Marketing 08/23/2025

2176: Topic Showcase: Injecting Fun Into Your Marketing Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, it’s all about Fun! Specifically, it’s a challenge to you to find ways to make doing business with your company more exciting and pleasurable! It’s not only possible, it might actually be a big competitive advantage for you. /episode/index/show/level10contractor/id/37868475

2175: Dealing With Crummy Internet Lead Services 08/22/2025

2175: Dealing With Crummy Internet Lead Services Have you ever bought leads from Home Advisor or Modernize or similar companies? How’d it go? If you’re like most companies--not all that well. But there is a small group of contractors out there who have cracked the code and are making money hand over fist from what Rich calls “aggregated” leads… and in this episode, he covers both the pros and cons of pursuing them… and if you do, how to capitalize. /episode/index/show/level10contractor/id/37916950

2174: TBT - Canvassing Strategies That Work 08/21/2025

2174: TBT - Canvassing Strategies That Work It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we dig deep into the archives for a webinar Rich did on Canvassing in 2013. The information is still good… he covers why traditional canvassing approaches can be problematic, and three different ways to approach it that might be better and more effective. If you have any interest in knocking doors, this is the podcast for you. /episode/index/show/level10contractor/id/37868445

2173: Raising Your Prices 08/20/2025

2173: Raising Your Prices Rich frequently talks on the podcast about the importance of building your brand; today Rich is going to talk about raising your prices so you can AFFORD to build your brand. He’s going to share the story of the Ignition Code--which is all about having the swagger that comes with KNOWING you’re the best. When you get there, it’s time to raise those prices and get paid what you're really worth. Your sales staff might not like it--and Rich has a solution for that, too. You might want to take this one sitting down. /episode/index/show/level10contractor/id/37868380

2172: Quick Tips: Contests 08/19/2025

2172: Quick Tips: Contests Have you ever thought about running a contest in your business as a lead generator? You know, like a sweepstakes… or a giveaway? As you’re about to hear, contests can be very effective--if you have the right tools and the right plan in place. On the podcast, Rich is going to give you some quick tips on how to run a contest. /episode/index/show/level10contractor/id/37868340

2171: 5 Ways to Reach Out To Previous Customers 08/18/2025

2171: 5 Ways to Reach Out To Previous Customers Everybody knows that reaching out to your existing customer base is a great way to generate incremental sales… but for many contractors, it’s one of those “should do” things that they never really get around to. Consider today’s podcast a little nudge in that direction… a little inspiration to get you moving. /episode/index/show/level10contractor/id/37854650

2170: George Carlin on God 08/17/2025

2170: George Carlin on God It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/37848955

2169: Topic Showcase: Referrals 08/16/2025

2169: Topic Showcase: Referrals Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we talk about referrals. We love referrals--love them!---which is why we practically beg every customer for a list of friends and family, understanding that if we could leverage this social proof, we could transform one job into a never-ending stream of revenue. Unfortunately, as we all know too well, referrals are more elusive than Bigfoot, and more times than not, when we ask for them as we wrap up the job, customers clam up like they’re keeping a secret. They aren’t lying or being cagey most of the time; they just really don’t know who else needs a roof or new gutters or a kitchen remodel when you ask them out of the blue. /episode/index/show/level10contractor/id/37749385

2168: Should I Use Landing Pages 08/15/2025

2168: Should I Use Landing Pages This podcast is an answer to an email that Rich received recently from a podcast listener about landing pages. It seems that RIch had mentioned on a webinar that he prefers to send web traffic to landing pages that are on your main website… as opposed to some conventional wisdom that says you should have stand-along landing pages. What’s the best way to handle this? Rich has all the answers on this admittedly thorny topic. /episode/index/show/level10contractor/id/37787460

2167: TBT: 25 Identities 08/14/2025

2167: TBT: 25 Identities It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, Rich walks you through the website home page identities of 25 different remodeling companies in rapid-fire format. If you’ve ever listened to Rich talk about the concept of Identity and wanted to see examples, well, here’s your big chance. /episode/index/show/level10contractor/id/37749365

2166: Two Recent Poo Poo Platters With Steaming Fresh Turds 08/13/2025

2166: Two Recent Poo Poo Platters With Steaming Fresh Turds It’s one of Rich’s least favorite but most passionate topics today--the poo poo platter! This is a crappy radio or TV proposal that a TV or radio station will send over to a local contractor, hoping that they will sign it without really understanding what it is they are buying. Rich has had a couple of these sent his way recently for evaluation, which told him that it’s time to do another podcast on this topic, so he can expose the tactic and save you from a bad media buy. /episode/index/show/level10contractor/id/37787420

2165: Webinar Replay: Measuring KPI's for Growth and Profit 08/12/2025

2165: Webinar Replay: Measuring KPI's for Growth and Profit Unlock the secrets to explosive business growth with Gary Cohen of CCN. “Managing KPIs” distills complex metrics into simple, actionable steps. Learn how to track what matters—boost revenue, optimize profits, and scale your operations—all in just a few minutes. A must-watch for entrepreneurs serious about measurable success. /episode/index/show/level10contractor/id/37749350

2164: 5 Ways to Cash In On Information Offers 08/11/2025

2164: 5 Ways to Cash In On Information Offers Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Rich is going to talk about information offers. That’s when you put an offer in your advertising for people to request a free report of some kind… you know, instead of just calling in to set an appointment. Information offers cause leads to go up… but a lot of those leads are not ready to meet with you. So… is it worth it? Rich thinks so… with a little strategy and planning. /episode/index/show/level10contractor/id/37749320

2163: Can God Really Hear 7 Billion Prayers 08/10/2025

2163: Can God Really Hear 7 Billion Prayers It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/37738580

2162: Topic Showcase: Proximity Marketing 08/09/2025

2162: Topic Showcase: Proximity Marketing Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. We’re talking proximity marketing strategies to incept your brand and brand promise---your identity as we call it--into the mind of every curious or jealous neighbor learning about the Smith’s new steel roof or the Jones’s updated kitchen from the jobsite sign in their yard to identity-driven take-one flyer, from the bright van wraps to the postcards with compelling education and offers that begin to show up in their mailboxes like clockwork. /episode/index/show/level10contractor/id/37689460

2161: The Future of AI Call Center Management Is Here Right Now 08/08/2025

2161: The Future of AI Call Center Management Is Here Right Now AI call center technology just got 30-50x smarter. Balto CEO Mark Bernstein reveals how their real-time AI coaching transforms call center reps into closers while they're talking to customers. Unlike voice bots that make people hang up, this human-in-the-loop system provides instant answers, automated note-taking, and edge case solutions. Starting at $20K for 15 seats - the future of call centers is here. /episode/index/show/level10contractor/id/37689435

2160: TBT - The Power of Habit 08/07/2025

2160: TBT - The Power of Habit It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re dipping into the archives clear back to 2012 when Rich did a webinar where he breaks down a book called “The Power of Habit” by Charles Duhigg. It’s a good book, and therefore, a good webinar/podcast… as Rich distills the most important parts for your listening convenience. First, he reviews principles from the book… then he talks about how to implement positive habits into your company and your marketing… and also your personal life. /episode/index/show/level10contractor/id/37689415

2159: Marketing Matters - 55 - Telling Your Story & Building A Stellar Reputation (Abby Bender) 08/06/2025

2159: Marketing Matters - 55 - Telling Your Story & Building A Stellar Reputation (Abby Bender) Abby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline. Learn her exact playbook: 15-second TV spots, triple-pane window sales strategies, brand ambassador programs, and OTT advertising tactics that captured 27% market share in Milwaukee's competitive construction industry. /episode/index/show/level10contractor/id/37689390

2158: The Lost Art of the Information Offer 08/05/2025

2158: The Lost Art of the Information Offer Okay, so you might be looking at the title of this podcast and be thinking, “what the heck is an information offer?” What we’re talking about is in your advertising… instead of ONLY asking people to call in and set appointments… or only calling in to take advantage of some promotion or sale that you’re running. ALSO giving people an option to request INFORMATION from you. That could be in the form on a comparison guide, and idea guide… something like that. Rich is here to give you all the details.. And show you exactly how this works. /episode/index/show/level10contractor/id/37671560

2157: 5 Ways to Come Up With Ideas For Engaging Blog Posts 08/04/2025

2157: 5 Ways to Come Up With Ideas For Engaging Blog Posts Another Monday means it’s time for another installment of our “5 Ways To Monday” series… You know you need to write engaging blog posts… I mean, Rich has only talked about engaging content as the cornerstone of your website and SEO about a million times… but the question is: How do I come up with IDEAS for engaging content? Rich is here to shed some light on that topic… he has 5 ways, to be specific, including leaning into your identity, educating people about your products, identifying common sales questions, using something called The Headline Bank… and using Case Studies. /episode/index/show/level10contractor/id/37655235

2156: How To Slow Down Time As We Get Older 08/03/2025

2156: How To Slow Down Time As We Get Older It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/37623855

2155: Topic Showcase: Follow-Up 08/02/2025

2155: Topic Showcase: Follow-Up This Topic Showcase episode compiles highlights from 2000+ Level 10 Contractor podcasts, focusing on post-rejection sales strategies. Rich explores how to follow up after homeowners say no, turning rejections into future sales through persistence and education. Today, learn non-intrusive follow-up methods, hear from a CEO on effective programs, and discover the real reasons behind in-home sales failures and recovery tactics. /episode/index/show/level10contractor/id/37571370

2154: Friday Rant: Don't Let Perfect Be The Enemy of Good 08/01/2025

2154: Friday Rant: Don't Let Perfect Be The Enemy of Good Fair warning, today’s podcast has some elements of being political in it… but the message itself isn’t political at all. It’s about kindness, empathy, and compassion… and how to give yourself and others permission to be less than perfect. This will be helpful in both your personal life and your business life. /episode/index/show/level10contractor/id/37623775

2153: TBT - Online Reviews 07/31/2025

2153: TBT - Online Reviews Everyone knows online reviews are crucial, yet many contractors either lack them entirely or treat them as afterthoughts. Rich explores why reviews are game-changers across platforms like Amazon, App Store, and travel sites, then applies these insights to contracting businesses. Drawing from a relevant webinar, he demonstrates how strategic review management can transform your business success. /episode/index/show/level10contractor/id/37571355

2152: PowerChat Podcast - Why Operation Lead Surge? 07/30/2025

2152: PowerChat Podcast - Why Operation Lead Surge? This podcast covers Operation Lead Surge, a major remodeling industry marketing event featuring 88 marketing ideas. The preview webinar focuses on magnetic identity building strategies, seven lead generation methods producing 200-500+ monthly leads, and conversion engines that stop profit leaks. The two-day Philadelphia event in September offers tactical, no-fluff systems for contractors spending $25K-$100K+ monthly on marketing, with exclusive attendee discounts available. /episode/index/show/level10contractor/id/37601185

The Level 10 Contractor Daily Podcast

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