The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

2152: PowerChat Podcast - Why Operation Lead Surge? 07/30/2025

2152: PowerChat Podcast - Why Operation Lead Surge? This podcast covers Operation Lead Surge, a major remodeling industry marketing event featuring 88 marketing ideas. The preview webinar focuses on magnetic identity building strategies, seven lead generation methods producing 200-500+ monthly leads, and conversion engines that stop profit leaks. The two-day Philadelphia event in September offers tactical, no-fluff systems for contractors spending $25K-$100K+ monthly on marketing, with exclusive attendee discounts available. /episode/index/show/level10contractor/id/37601185

2151: How To Make a Fortune By Making No Profits 07/29/2025

2151: How To Make a Fortune By Making No Profits The discussion explores how companies can sacrifice short-term profits to accelerate growth and generate larger future profits. Amazon serves as the prime example of this strategy, successfully forgoing immediate profitability to reinvest in rapid expansion. This approach allows businesses to scale faster and ultimately achieve greater long-term financial success than traditional profit-focused models. /episode/index/show/level10contractor/id/37571330

2150: 5 Ways to Improve Your Speed To Lead 07/28/2025

2150: 5 Ways to Improve Your Speed To Lead This podcast features Rich Harshaw and Tim Mush discussing five ways to improve speed to lead for contractors. Key strategies include: optimizing website conversion ability, testing response times regularly, routing leads to CRM with real-time alerts, communicating immediately through multiple channels (phone, email, text), and adding chat functionality to websites. They emphasize that 78% of customers buy from the first business that responds, making rapid follow-up critical. The discussion also stresses combining speed with skill for effective lead conversion. /episode/index/show/level10contractor/id/37571325

2149: 10 Ideas For Service In Your Local Community 07/27/2025

2149: 10 Ideas For Service In Your Local Community It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/37564340

2148: Topic Showcase: Radio and TV 07/26/2025

2148: Topic Showcase: Radio and TV Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we tackle a topic many contractors shy away from, usually because they believe they’re too small-time for it or they’re frightened how difficult it can be to track results. Some think it’s just too expensive. What are we talking about? Radio and Television Advertising. Dominating the airwaves… of at least the patch you service. /episode/index/show/level10contractor/id/37522130

2147: Random Friday: Amazon Returns At Kohl's, Aggressive Lead Gen, Dueling Identities, & More! 07/25/2025

2147: Random Friday: Amazon Returns At Kohl's, Aggressive Lead Gen, Dueling Identities, & More! It’s time for Random Friday… that’s when Rich pulls out his notepad and talks about all the little bits and pieces of things that don’t really warrant an entire podcast episode, but are still worth talking about. Today Rich talks about Amazon accepting returns at Kohl’s stores, getting aggressive with lead generation, two similar roofing companies that have totally different identities, a client who’s quitting, and blog posts to help clients understand why your prices are higher. /episode/index/show/level10contractor/id/37522115

2146: TBT - Publicity Stunts 07/24/2025

2146: TBT - Publicity Stunts It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today we’re going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you’re welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it’s a challenge, a giveaway, or a raw spectacle… you’re going to like this. /episode/index/show/level10contractor/id/37522090

2145 - A Plan for Getting From $6M to $20M 07/23/2025

2145 - A Plan for Getting From $6M to $20M What does it take to grow your company to twenty million dollars? That’s the question this HVAC company had for Rich when they called to pick his brain about creating a new marketing plan. Listen as Rich walks them, step by step, through what they SHOULD be doing to get where they are trying to go. As you can imagine, it starts with an Identity, which then gets infused into a website, SEO, and advertising. This is a really good, straightforward discussion… lots of clarity, easy to understand. /episode/index/show/level10contractor/id/37514040

2144: Keys to Massive Growth 07/22/2025

2144: Keys to Massive Growth Everybody wants to grow their company, right? Of course! But what if you want to massively grow your company--not from $3 to $10 million… but from 30 to 50 million… and then to 300 million and beyond? For a lot of contractors, those kinds of numbers can seem unrealistic and not necessarily even desirable. But they are doable… as you will hear Rich discuss on this podcast, Keys to Massive Growth. /episode/index/show/level10contractor/id/37486340

2143 - 5 Ways to Create Customer Case Studies 07/21/2025

2143 - 5 Ways to Create Customer Case Studies Struggling to create compelling customer case studies that actually convert prospects into paying customers? You're about to discover the exact 5-step system that's generating millions in revenue for home improvement contractors across the country. Most contractors think case studies are just glorified before-and-after photos. Dead wrong. The most successful contractors use case studies as their secret weapon to build unshakeable trust, demolish buyer objections, and turn website visitors into high-paying customers. In this episode, I'm pulling back the curtain on the exact strategies our Level 10 Contractor clients use to create case studies that don't just tell stories—they sell projects. Whether you're a kitchen remodeler, bathroom contractor, roofing company, or any home improvement business, these proven tactics will transform how you showcase your work and skyrocket your conversion rates. From documenting extraordinary customer experiences to hiring brand ambassadors who hunt down your best success stories, you'll learn the insider secrets that separate million-dollar contractors from the struggling competition. /episode/index/show/level10contractor/id/37474280

2142: Sunday Podcast: 31 Causes of Failure According to Napoleon Hill 07/20/2025

2142: Sunday Podcast: 31 Causes of Failure According to Napoleon Hill It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/37388825

2141: Topic Showcase: Superior Forces 07/19/2025

2141: Topic Showcase: Superior Forces Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we discuss the importance of winning the marketing battle…. and specifically marshaling superior forces at EVERY point of contact to ensure that victory. What does victory look like? Eyeballs converting into leads converting into sales. The best strategy to conquer your marketplace is to make sure you are in front of your prospect saying exactly the right thing at exactly the right time. How can you guarantee that? With multiple points of identity-rich content and messaging. /episode/index/show/level10contractor/id/37388820

2140: Squeeze 10X More Efficiency & Effectiveness Out of EVERYTHING 07/18/2025

2140: Squeeze 10X More Efficiency & Effectiveness Out of EVERYTHING Most contractors are sitting on goldmines of untapped potential - paying for software they barely use, missing leads because of slow response times, and drowning in $20/hour tasks while making $200K+ decisions. This episode will blow your mind with how much money you're leaving on the table. Chris Diroll from SMA Support Services reveals the hidden efficiency killers destroying your ROI - and shows you exactly how to fix them with a game-changing team structure that eliminates the biggest problem with virtual assistants: YOU having to manage them. /episode/index/show/level10contractor/id/37388805

2139: TBT - Marketing Quick Picks, Part 2 07/17/2025

2139: TBT - Marketing Quick Picks, Part 2 It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here is Part TWO of a 2014 webinar Rich did called “Marketing Quick Picks.” Last week was part 1… if you missed that, Rich covered hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Part 2’s topics include design tips, creative videos, jingle logos, and vanity phone numbers. /episode/index/show/level10contractor/id/37388790

2138: Positioning Yourself as an Expert 07/16/2025

2138: Positioning Yourself as an Expert Rich has a fun little episode for you about making yourself an expert to the marketplace… which can be done on TV and radio… or for the less adventurous, on your own website and social media feeds. Learn how becoming a consumer advocate will capture more leads and increase your sales. /episode/index/show/level10contractor/id/37388780

2137: How to Finally Crack The Code on Lead Aggregators 07/15/2025

2137: How to Finally Crack The Code on Lead Aggregators In this eye-opening episode of Level 10 Contractor Daily Podcast, host Rich Harshaw sits down with Jason Schnulle, Senior Business Development Manager at Networx Enterprise Pro, to crack the code on lead aggregation once and for all. If you've ever wondered whether buying leads from aggregators is worth the investment – or if you've been burned before and want to know what actually works – this conversation will change everything. /episode/index/show/level10contractor/id/37388765

2136: 5 Ways to Convert More Leads To Appointments 07/14/2025

2136: 5 Ways to Convert More Leads To Appointments Another Monday means it’s time for another installment of our “5 Ways To Monday” series… This episode is about one of those little things that SEEMS insignificant, and that you almost never think about… but can make a huge difference in your business. Rich is here today to give you some ideas on how to convert more of your appointments into leads. How big of a problem is this--you might be surprised. /episode/index/show/level10contractor/id/37388760

2135: Righteous Anger? A Closer Look at Jesus and the Moneychangers 07/13/2025

2135: Righteous Anger? A Closer Look at Jesus and the Moneychangers It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/37310635

2134: Topic Showcase: Social Media 07/12/2025

2134: Topic Showcase: Social Media Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we dive into social media and learn why Facebook is the champ. /episode/index/show/level10contractor/id/37309680

2133: An Instant-Quoting Tool That's Increases Leads and Closing Ratios 07/11/2025

2133: An Instant-Quoting Tool That's Increases Leads and Closing Ratios Are you LOSING customers before they even call you? 🚨 If you're not giving instant pricing on your contractor website, you're literally watching money walk out the door to your competitors! In this game-changing episode, I sit down with Austin Rosenbaum, CEO of DemandIQ, to reveal how contractors are DOUBLING their lead conversion rates (yes, you read that right - from 1.7% to 3%!) by giving customers what they actually want: instant ballpark pricing estimates. This isn't just another "nice-to-have" tool - this is the difference between thriving and surviving in 2025. With 40% of new homeowners being millennials who expect Amazon-level customer experience, the old-school "come to your house first" approach is DYING fast. /episode/index/show/level10contractor/id/37367230

2132: TBT - Marketing Quick Picks, Part 1 07/10/2025

2132: TBT - Marketing Quick Picks, Part 1 It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. This episode is something Rich calls “Marketing Quick Picks,” which is where he bounces from topic to topic, giving you little gold nuggets of marketing wisdom. In this installment, he’ll be covering hunting vs. farming, getting backlinks for SEO, and using soft language in sales environments. Next week we’ll meet back here to finish this webinar where Rich will give design tips, creative videos, jingle logos, and vanity phone numbers. /episode/index/show/level10contractor/id/37308855

2131: Real Consultation: Telling Your Amazing Identity Story 07/09/2025

2131: Real Consultation: Telling Your Amazing Identity Story Identity is a core concept here at Level 10 Contractor and the key to making your marketing pop and you stand out from the competition. Rich consults a client and helps them define their core principles and identity. Together, they tease out evidence to prove the claims and write Level 10 marketing. /episode/index/show/level10contractor/id/37313575

2130: A Conversation with the King of Canvassing 07/08/2025

2130: A Conversation with the King of Canvassing This podcast is all about Canvassing. Yes… door knocking. I know, I know… it’s not something you’re really into. But what if there was a way to make it work… I mean, REALLY make it work? Rich interviews Chris Thompson, otherwise known as the canvass king. He’s got a unique approach to door knocking that gets results that are 5 to 10 times BETTER than traditional canvassing. FIVE TO TEN TIMES MORE LEADS! His method works where others fail because he overcomes the biggest problem canvassers face… which is breaking down the wall that people immediately put up when they see a canvasser. This method is different--but it also makes perfect intuitive sense. /episode/index/show/level10contractor/id/37308705

2129: 5 Ways To Use Text Messaging In Your Business 07/07/2025

2129: 5 Ways To Use Text Messaging In Your Business Another Monday means it’s time for another installment of our “5 Ways To Monday” series… You knew this day was coming--it’s the day when you finally decide to get up to date with marketing technology and get on board with texting. Hey, it’s not just for teenagers anymore. Actually, that was like 15 years ago! Now texting is, without a doubt, the most effective and efficient way to stay in touch with your customers and prospects for your contracting and remodeling business. /episode/index/show/level10contractor/id/37300870

2128: Let's Stop It With This "Love The Sinner, Hate The Sin" Crap 07/06/2025

2128: Let's Stop It With This "Love The Sinner, Hate The Sin" Crap It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/37267670

2127: Topic Showcase: Hunting 07/05/2025

2127: Topic Showcase: Hunting Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we focus on hunting leads and lead generation in general. /episode/index/show/level10contractor/id/37267640

2126: Here's What Real Liberty Looks Like 07/04/2025

2126: Here's What Real Liberty Looks Like Happy 4th of July--it’s Independence Day, and Rich has a special message for you today called “Here's What Liberty Looks Like.” It’s his unique twist on freedom--and the privileges & responsibilities that come with it. He’s going to tell the follow-up story to last year’s Thanksgiving message... where he told you about Kariuki, the Kenyan Uber driver, who excitedly exclaimed, “Every American has already won the lottery, and they don’t even know it!” But when Kariuki started sending money back to his parents in Kenya, he quickly discovered what happens if things are simply handed to you. Take these lessons into your day to day contractor operations. /episode/index/show/level10contractor/id/37267580

2125: TBT - Ten Ways To Use Telemarketing In Your Business 07/03/2025

2125: TBT - Ten Ways To Use Telemarketing In Your Business It’s another Throwback Thursday, where we dig into the vault and find marketing gold from days gone by. Rich is going to talk about Telemarketing… and per the title, he’ll discuss TEN different ways to use the phone in your contracting or remodeling business. Make sure you listen to all TEN… you just might get a great idea that you hadn’t really considered before. /episode/index/show/level10contractor/id/37267430

2124: Remodelers & Rock Bands - More Profitable With Age 07/02/2025

2124: Remodelers & Rock Bands - More Profitable With Age Rush accidentally discovered the holy grail of business: turning customers into lifetime assets that appreciate in value over time. In this eye-opening episode, Rich Harshaw breaks down how this legendary rock band's business model can transform your contracting business from feast-or-famine transactions into generational wealth. /episode/index/show/level10contractor/id/37250095

2123: Let's Talk About Billboards 07/01/2025

2123: Let's Talk About Billboards Let's talk about billboards! No secret what Rich is going to cover, but to give you a bit more detail, he'll be talking about when to use them, what to buy, and what to put on them. /episode/index/show/level10contractor/id/37231410

The Level 10 Contractor Daily Podcast

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