The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

2264: Softening The Blow Of Higher Prices For Your Prospects 11/19/2025

2264: Softening The Blow Of Higher Prices For Your Prospects So… how’s the rampant inflation treating your business? If you’re like most companies, your prices have gone up–probably by A LOT. Which means that your prospects are experiencing something we like to call “sticker shock,” which could have an adverse effect on closing ratios. How can you deal with that? Glad you asked! Rich shares some PRICE CONDITIONING blog posts that he’s created for one of our clients over here at Level 10… and show you how sending links to them via text message to your prospects BEFORE the sales meeting might be helpful. /episode/index/show/level10contractor/id/39054635

2263: Winter Isn’t Dead Season—It’s Domination Season 11/18/2025

2263: Winter Isn’t Dead Season—It’s Domination Season Discover six powerful strategies to dominate your market during the slow winter months. Rich reveals how to turn November-February into your competitive advantage through storytelling, mega-irresistible offers, pre-selling spring jobs, and strategic marketing investments. Learn why winter isn't dead season—it's domination season. Includes proven examples from successful contractors generating millions in off-season revenue. /episode/index/show/level10contractor/id/39054625

2262: 5 Ways To Make Your Google Business Listing Work Better 11/17/2025

2262: 5 Ways To Make Your Google Business Listing Work Better What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our “5 Ways to Monday” series. It’s special because he brings Level 10 Contractor SEO Guru-extraordinaire, Katie Colihan, on the show with him to discuss the topic and all its nuances. This is truly an important episode… so set aside some time and get ready to learn. /episode/index/show/level10contractor/id/39054610

2261: Sunday Podcast: What Is Super-Human Self Awareness? And Do You Have It? 11/16/2025

2261: Sunday Podcast: What Is Super-Human Self Awareness? And Do You Have It? It’s Sunday, and you know what that means–Rich gets out of the marketing pool and does a cannonball from the high dive into the personal development and spiritual deep end. This Sunday is no different; Rich is going to talk about self awareness… and something he calls super-human self awareness. /episode/index/show/level10contractor/id/39010280

2260: Topic Showcase: Pre-Positioning 11/15/2025

2260: Topic Showcase: Pre-Positioning Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. Don /episode/index/show/level10contractor/id/39010235

2259: How To Get Good Video Testimonials 11/14/2025

2259: How To Get Good Video Testimonials Today’s podcast is all about videos… and specifically, getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos--your customers!--say things that speak directly to your identity, so that those who are watching get granular, first-hand witnesses that you actually deliver on all your promises. It takes some planning, and it takes some effort, but the end result is well worth it… as you you’ll see… er… hear when Rich plays some samples from his own client archives. /episode/index/show/level10contractor/id/39010210

2258: TBT: Creativity In Marketing 11/13/2025

2258: TBT: Creativity In Marketing It’s Throwback Thursday, and here we’ve dug into the vault and pulled out a real gem. This is a webinar that Rich recorded back in 2012 on the topic of creativity in marketing. He’s going to give you ideas on THREE different ways to come up with ideas: 1) Inspiration, 2) deduction, and 3) mismatching. If you’d like to come up with new and innovative ideas for your business, this is going to be a great resource for you. /episode/index/show/level10contractor/id/39010190

2257: How Important Are Aesthetics For Your Website? 11/12/2025

2257: How Important Are Aesthetics For Your Website? “Websites are like stained glass windows: they sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within.” That’s a quote from Elisabeth Kubler-Ross… well, sort of… the real quote is about people, not websites–but the point is valid! Rich is going to give you kind of a warning about being overly smitten by the way your website LOOKS… and encourage you, well, build a site that looks good AND actually does what a website is supposed to do. /episode/index/show/level10contractor/id/38995100

2256: When It Makes Sense To Overpay For Advertising 11/11/2025

2256: When It Makes Sense To Overpay For Advertising Okay, we’re back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended up paying more for radio for this client in this market than he’s paid for any radio anywhere, ever… but as you can imagine, there’s a good reason… which Rich will explain in detail. But just because he paid a lot, don’t assume that he didn’t get a good deal. Confused? As you’ll hear… media buying is a supply and demand game… when supply is low, prices go high. Then you have to decide what your options are. If there aren’t any good options… well… I think you can see where this is going. /episode/index/show/level10contractor/id/38986015

2255: 5 Ways To Become An Online Influencer To Promote Your Brand 11/10/2025

2255: 5 Ways To Become An Online Influencer To Promote Your Brand Another Monday means it’s time for another installment of our “5 Ways To Monday” series… How would you like to be a recognized expert in your field… and somebody who is sought out online for your expertise and opinions? Well you’re in luck: Today Rich tackles the topic of how to become an online influencer! /episode/index/show/level10contractor/id/38972050

2254: Sunday Podcast: 5 Times When Jesus Loved Without Condition 11/09/2025

2254: Sunday Podcast: 5 Times When Jesus Loved Without Condition It’s Sunday, and Rich is putting on his preacher hat as he tends to do sometimes… Today he’s going to talk about 5 times Jesus was loved without condition… but there is actually a lot more to this. Rich is going to also talk about WHY it’s necessary to love without Condition… and how a big part of what Jesus was here on earth to do… was to model that for us. /episode/index/show/level10contractor/id/38885650

2253: Topic Showcase: Innovation 11/08/2025

2253: Topic Showcase: Innovation Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover the topic of innovation. Let’s face it: if you are not innovating your business, then you’re stagnating. Worse, your competition might be doing the hard work you’re avoiding which means they’ll outshine you. Innovation has always been a big part of what Rich teaches and preaches about… and he’s kind of cracked the code. We will hear a couple of Rich’s 20 different innovation formulas–that’s right, 20 tricks to stand above the rest. Plus Rich discusses two of the greatest innovators he’s encountered. You don’t want to miss this. /episode/index/show/level10contractor/id/38885630

2252: The Guy Who Doesn’t Get It and Never Will 11/07/2025

2252: The Guy Who Doesn’t Get It and Never Will Okay, I’m just putting it out there right up front that this is kind of a weird episode of the podcast. I’m assuming that since you’re listening you probably “get it” when it comes to the Level 10 mindset and principles… and you listen so you can find new and practical ways to improve your business. Good for you! But it turns out, not everyone gets it. Like the operator of this sunroom company that’s on today’s strategy call with Rich. He is 100% convinced that price competition is unavoidable and devastating. When Rich tries to tease out his identity… and explain how that’s the key to overcoming price competition… well, let’s just say… he’s not having it. So Rich backs up and tries again. Nothing. And again. Nothing. Until Rich sends him on his way. Now that’s not to say the advice Rich gives him isn’t good--as usual, it’s outstanding. But by the end of this podcast, you’ll be shaking your head right along with Rich. /episode/index/show/level10contractor/id/38885615

2251: TBT: Advanced Joint Venture Strategies 11/06/2025

2251: TBT: Advanced Joint Venture Strategies It’s Throwback Thursday, and today we’re taking the wayback machine to 2012 for a webinar Rich did called “Advance Joint Venture Strategies.” What’s a joint venture? It’s when you work with other companies to leverage either their name or their customer list to generate leads and sales. Rich will cover three kinds of joint ventures today. First, becoming a content provider… second, what he calls “left field endorsements,” and third “product placement.” The idea here isn’t really to say “here, do this exact thing,” but rather, “Here are some ideas and concepts to spur ideas for you in your business.” /episode/index/show/level10contractor/id/38885600

2250: Show Up, Stand Out 11/05/2025

2250: Show Up, Stand Out You know that Rich is a master at explaining stuff that’s normally not that easy to understand… like SEO, for instance. And websites. On today’s podcast, Rich breaks it down and makes it even simpler to understand as he talks to a roofing contractor who has a website that’s…. Well… in need of some improvements. Rich breaks it down and makes it sooo easy to understand, that it can be summed up in four short words: Show up, stand out. As in… your website has to show up in Google Rankings… and then it has to stand out so that people fall in love with it and want to do business with you. You’re going to love the simplicity of this–and the power. /episode/index/show/level10contractor/id/38885590

2249: Financing, Your Secret Weapon 11/04/2025

2249: Financing, Your Secret Weapon Rich talks Financing! If you’ve read his book, Unlocking Unlimited Lead Flow, you know that Rich loves him some financing. He’s going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He’ll go through a script for how to utilize it--and how NOT to utilize it… and even show you how to use it in your advertising. /episode/index/show/level10contractor/id/38885580

2248: 5 Ways To Improve The Quality of the Content On Your Website 11/03/2025

2248: 5 Ways To Improve The Quality of the Content On Your Website Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today Rich is talking about CONTENT, and specifically, how to make it more interesting, engaging, relevant, and AWESOME. /episode/index/show/level10contractor/id/38885560

2247: Sunday Podcast: Is That God, The Devil, Or My Own Jabbering Mind? 11/02/2025

2247: Sunday Podcast: Is That God, The Devil, Or My Own Jabbering Mind? It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. What does an 11-year-old kid standing on third base at a critical moment of a big game and a married man being invited to a business dinner by a female colleague have to do with each other? Well, both of them will have conflicting voices running through their heads telling them what to do… and their ability to distinguish and listen to the RIGHT voice could have a major impact on the outcome--positive or negative. And that’s what today’s podcast is all about--distinguishing between the various voices in your head that are attempting to guide and influence you. /episode/index/show/level10contractor/id/38826095

2246: Topic Showcase: Evidence 11/01/2025

2246: Topic Showcase: Evidence Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you’re the attorney in charge… and it’s a life or death sentence on the line. You can’t just throw out a bunch of platitudes, you have to build the case. And that’s what this week’s showcase is all about. /episode/index/show/level10contractor/id/38826010

2245: Random Friday: Billboards, Lead Friction, and Advertising Rotations 10/31/2025

2245: Random Friday: Billboards, Lead Friction, and Advertising Rotations It’s Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don’t really warrant an entire podcast, but are certainly worth talking about. Today Rich covers diverse topics such as billboards, putting friction in your lead forms, how and when to rotate your TV and radio ads… and a bad experience down at the credit union. And more! /episode/index/show/level10contractor/id/38825960

2244: TBT: Ninja Level Financing 10/30/2025

2244: TBT: Ninja Level Financing It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. You’ve heard Rich on the podcast talking about financing before… you know, how you should integrate the discussion into your salesperson’s opening, and talk about monthly payments from the git go. Today’s podcast starts there… and then takes the discussion of how to implement financing to Ninja levels that will get you thinking. /episode/index/show/level10contractor/id/38825900

2243: Competing In A Crowded Marketplace 10/29/2025

2243: Competing In A Crowded Marketplace This one starts off as a strategy call… where you’ll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies. Then, just as he’s getting worked up… the recording goes bad, and Rich has to finish the episode on his studio mic by himself. Do you think that stops Rich from giving great advice about Victory going to the one with superior forces at the point of contact, and telling you exactly how to do that? Of course not. It’s going to take more than a messed up recording to keep Rich from improving your marketing! /episode/index/show/level10contractor/id/38817955

2242: Fly On The Wall: Coming Up With Company Slogans 10/28/2025

2242: Fly On The Wall: Coming Up With Company Slogans Today’s episode is a bit of a changeup… you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. You’ll find this process both fascinating and inspirational. Well, not inspirational like “Now I want to run a marathon or climb Mt Kilamanjaro”... but inspirational like “Hey I could do something like this for my company.” /episode/index/show/level10contractor/id/38800700

2241: 5 Ways To Tighten Things Up 10/27/2025

2241: 5 Ways To Tighten Things Up Another Monday means it’s time for another installment of our “5 Ways To Monday” series… The economy’s tightening—so should your business. Scrutinize workers, sales reps, suppliers, expenses, and marketing to boost efficiency, cut waste, and maximize profitability without losing momentum in slower economic times. /episode/index/show/level10contractor/id/38788115

2240: Sunday Podcast: What Kind of Peace Do We Seek? 10/26/2025

2240: Sunday Podcast: What Kind of Peace Do We Seek? It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. /episode/index/show/level10contractor/id/38764630

2239: Topic Showcase: Level 10 Core Concepts 10/25/2025

2239: Topic Showcase: Level 10 Core Concepts Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we review core concepts of Level 10’s marketing strategy. This is a great refresher if you’ve been listening to the podcast, absolutely necessary if you’re new to Level 10, and a perfect bookmark podcast you can return to anytime you need the reminder. /episode/index/show/level10contractor/id/38764560

2238: Webinar Replay: The Unified Contractor Marketing Framework 10/24/2025

2238: Webinar Replay: The Unified Contractor Marketing Framework Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every channel under one Identity-based strategy for consistent messaging, unified reporting, and predictable lead growth. /episode/index/show/level10contractor/id/38764770

2237: TBT: Innovation Formulas, Part 2 10/23/2025

2237: TBT: Innovation Formulas, Part 2 It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today, we continue our discussion on Innovation Formulas. What’s an innovation formula? It’s a specific way to look at your business in terms of innovation. Today’s formulas include such things as the “Pulaski No-Punt,” “Free Lunch,” “Guaranteed Greatness,” “Grand Theft Inno,” and “Quality Counts.” It’s a smorgasbord of innovation, and you’re going to get some great ideas! /episode/index/show/level10contractor/id/38750200

2236: 10 Things That Make Level 10 Websites Better Than Most 10/22/2025

2236: 10 Things That Make Level 10 Websites Better Than Most Want to know what separates a great website from a mediocre one? One that generates leads vs one that just kind of sits there? Today Rich goes through a list of TEN things that we do over here at Level 10 Contractor that make our sites, well, better than other ones you might get from other companies. Watch on YouTube: https://youtu.be/AhamlAIKo2M /episode/index/show/level10contractor/id/38727625

2235: Billboard Quick Tips 10/21/2025

2235: Billboard Quick Tips Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today, it’s all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more. /episode/index/show/level10contractor/id/38646105

The Level 10 Contractor Daily Podcast

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