Life After Corporate
Your ultimate guide for making the leap from corporate leader to entrepreneur. Deb Boulanger is an executive leader, entrepreneur, and founder of The Launch Lab for women entrepreneurs. Is it your time to break through the glass ceiling once and for all and claim your ticket to the C-suite? Come back each week to get leading strategies, advice and tools that will give you the skills and confidence you need to replace your corporate paycheck and make an even bigger impact through your work. Are you looking for answers to questions like: How to replace your paycheck as a coach or consultant? How to price and package your services? and how to get new clients everytime you speak? This is your place for the latest strategies to make more and work less as the CEO of your own business.
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175. Escaping the 9-5: Po-Hong Yu’s Path to Authentic Entrepreneurship
05/01/2024
175. Escaping the 9-5: Po-Hong Yu’s Path to Authentic Entrepreneurship
Are you ready to ditch the conventional 9-to-5 and dive into the world of entrepreneurship? In this episode of “Life After Corporate”, Host Deb Boulanger and her guest, Po-Hong Yu talk about how transforming your career path can ignite a deep journey into self-discovery and authenticity. Po-Hong, a former banker turned spiritual entrepreneur and somatic healer, recounts her liberating shift from the corporate grind to a life of genuine self-expression and healing. Learn how embracing your authentic self can transform not only your personal life but also how you conduct business, inviting unimaginable opportunities for growth and connection. Po-Hong's insightful narratives and practical advice offer listeners a blueprint for not only surviving but thriving by leveraging their unique truths. Consider this an invitation to step into your power and start your journey towards true authenticity — So, how will your story inspire the world? Get ready to uncover your authentic self and let Po-Hong guide you through the unchartered territories of your own potential. [00:01 11:22] Transition from Banking to Spiritual Entrepreneurship Addressing cultural identity issues from a young age Importance of embracing true identity for personal growth Impact of career transition on self-discovery journey Challenges faced when moving from traditional to spiritual path [11:23 -19:59] Entrepreneurship and Authenticity Journey Guiding women entrepreneurs to embrace their true identity and authentic self. Exploring the entrepreneurial journey as a spiritual path for personal transformation. Overcoming societal and self-imposed barriers to living authentically and embracing cultural identity. Highlighting the transformative power of embracing one's true essence and personal authenticity in entrepreneurship. [22:00 - 29:56] Cultivating Mental Fierceness and Body Awareness Utilizing awareness to ground oneself in the body and connect with inner sensations Embracing the practice of releasing people-pleasing behaviors to establish strong boundaries Engaging in boundary research to understand personal limits and needs Connecting with the mind to cultivate heightened awareness and presence in the body [29:57 - 38:32] Entrepreneurial Journey as a Spiritual Path Transitioning from traditional careers to becoming spiritual entrepreneurs. Focusing on helping midlife visionary women leaders live authentically. Emphasizing listening to intuition and following one's spiritual path. Transformative power of embracing cultural and personal identity in entrepreneurship Connect with Po-Hong Yu Website: Tao of Po Podcast: IG: FB: LinkedIn: Get on the Wait List for the Mastermind Go to for all episodes 168. The Chris Voss Method for Closing the Deal 145. The Formula for Maximizing Impact and Income 143. Beyond Positive Thinking: Reprogramming Your Subconscious Mind Tweetable Quotes: "And so I was ahead of the curve and my business just boomed. So this was my first step into entrepreneurship, and I was like, this is exactly what I needed."... Po-Hong Yu on turning passion into profit "And it wasn't until I went to China for the first time as an adult at 25 when I had this huge enlightening awakening moment of being around people that just looked like me."... Po-Hong Yu on identity and acceptance SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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174. Carissa Reiniger’s Small Business Growth Strategies: Thriving as a Woman Entrepreneur
04/24/2024
174. Carissa Reiniger’s Small Business Growth Strategies: Thriving as a Woman Entrepreneur
In a world saturated with quick-fix solutions and success overnight promises, Deb’s guest today, Carissa Reininger, brings a refreshing dose of reality to the conversation about growing your small business. With her entrepreneurial career spanning almost two decades, Carissa debunks the myth of the 'silver bullet' and champions the slow and steady approach to sustainable business growth. Carissa and Deb deep dive into the intricate landscape of entrepreneurship, highlighting significant insights into how small businesses can flourish with the right support and mindset. Her advocacy for a deeper purpose resonates with many, reminding us that the entrepreneurial journey is far from solitary. Don’t miss the game-changing advice Carissa shares on overcoming the challenges faced by women entrepreneurs, especially when it comes to pricing and self-worth. And why starting a business isn't just about the bottom line—it's about finding your true path. Find out what a 25% pay raise you give yourself, could mean for your venture, and make sure to listen to the very end – it could be the most profitable click you'll make today! [00:01 -11:40] Strategies for Small Business Sustainability Stressing the need for commitment to outcomes and achievable goals Advocating behavior-driven goals over expectations of quick results Identifying misconceptions about business growth and sustainable practices Addressing errors resulting from a disproportionate emphasis on marketing efforts [11:41 -20:58] Realities of Small Business Growth Overnight success in business is a misconception that needs dispelling. Neglecting direct sales efforts can hinder small business growth. Strategic thinking, not just marketing activities, drives sustainable business growth. Setting achievable, behavior-driven goals is essential for small business sustainability. [20:59 - 28:47] The Formula for Small Business Success Embracing the humanness of business, both our own and the reality of who we need to be around to succeed.. Importance of embracing values and orientations as the foundation for growing businesses. The journey of growth brings more challenges that need to be faced and overcome. Focusing on the reality of business growth rather than just the corporate paycheck. [28:48 - 36:45] Transitioning from Corporate to Entrepreneurship Discussing the significance of setting achievable, outcome-based goals Analyzing the shift towards entrepreneurship as a new feminist movement Recognizing each success as an act of justice within broader systems change Encouraging women entrepreneurs to persist in figuring challenges out together Connect with Clarissa Reininger Website: LInkedIn: Go to for all episodes 168. The Chris Voss Method for Closing the Deal 154 Want Reliable Revenue? Here's the Roadmap You Need for Success! 143 Reprogramming Your Subconscious Mind with Rebekah Hogan Tweetable Quotes: "The intersection of our wellness (mental and physical) , our profit as business leaders and justice in the world...are actually not opposing forces like we've been taught, but actually they're deeply aligned."... Clarissa Reininger on Business, wellness, and justice alignment “I'm so lucky. I genuinely get a huge, huge amount of inspiration from the small businesses that we get to work with”. …… Clarissa Reininger on her inspiring clients SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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173. Unlocking LinkedIn Secrets with Joe Apfelbaum
04/17/2024
173. Unlocking LinkedIn Secrets with Joe Apfelbaum
Think LinkedIn is just a dull job-hunting site? Think again. This is the wake-up call every aspiring entrepreneur needs to hear because with over a billion members, LinkedIn is the untapped reservoir of business opportunities that you simply can't afford to ignore any longer. In this episode of Life After Corporate, Host Deb Boulanger brings in Joe Apfelbaum, the CEO who’s coached over 1,000 companies on mastering LinkedIn for unprecedented business growth. Joe's insights today serve as a blueprint for turning digital handshakes into lasting partnerships. Polish your profile, define your strategy, give generously, and step confidently into a community eager to engage with authentic thought leaders like you. Now, if you're itching to transform your LinkedIn presence and uncap that fountain of untapped potential, you absolutely can't miss this episode. Tap on ‘Play” to unveil the insider secret to making your LinkedIn profile do the work for you. [00:01 10:01] Unlocking the Power of Professional Networking on LinkedIn Explore beyond the common misconception of LinkedIn as merely a job-seeking platform. Learn about the underestimated potential of professional networking through a social lens. Utilize LinkedIn to cultivate relationships that can propel entrepreneurial ventures forward. Embrace the essential strategies for optimizing your LinkedIn profile to attract more clients. [10:02 -14:38] Crafting Your LinkedIn Strategy for Business Growth Develop a comprehensive plan that includes a business plan, a marketing plan, and a LinkedIn plan. Leverage a LinkedIn course to learn effective networking hacks. Understand the steps to creating a LinkedIn strategy, which helps you build your professional assets. Draft a clear promise or value proposition to present on your LinkedIn profile to attract the right connections. [14:39 - 20:09] Optimizing Your LinkedIn Presence You can save profiles and add them to specific lists within Evvy AI for organized networking. will summarize Key profile details to help users understand how they could potentially help connections. Connecting with members from various professional communities is recommended for expanding your network. LinkedIn is not just for connecting, but also for opening deeper conversations in an authentic manner. [20:10 - 27:55] Your LinkedIn Game Plan for Entrepreneurs Develop thought leadership by sharing valuable content and resources in your field. Use Sales Navigator for precise prospecting and tailor your approach according to your entrepreneurial objectives. Optimize your LinkedIn profile to establish authority and attract the right audience. Engage actively with connections to build a professional network conducive to business opportunities. Connect with Joe Apfelbaum Website: Facebook: Instagram: LInkedIn: Go to for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 168. The Chris Voss Method for Closing the Deal 148 Using AI in Business Strategies with Lauren Capwell and Lauren Shaw Tweetable Quotes: "And if you're really looking to do more prospecting than networking, I would tell you use Sales Navigator because with Sales Navigator, we have an entire boot camp called the Sales Nav Bootcamp, where we do 6 hours of training on how to use Sales Navigator." … Joe Apfelbaum on maximizing LinkedIn for prospecting "If you're not using technology to help you be able to follow-up and stay top of mind with people, then you're missing out on the ability to stay top of mind."...Joe Apfelbaum on modern networking efficiency SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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172. Master the Bluff: Ellen Leikind’s Poker Tactics for Entrepreneurs
04/10/2024
172. Master the Bluff: Ellen Leikind’s Poker Tactics for Entrepreneurs
Think you know the secrets to risk-taking in business? You might want to bet again! Unleashing the power of strategic risk-taking can transform your entrepreneurial journey from a cautious trot to a confident gallop. In this episode of Life After Corporate, we’re dealt a hand with Ellen Leikind, an entrepreneur who's turned her poker table into a teaching platform. From poker diva to business maven, Ellen illuminates how the nuanced approaches to risk we see in poker are eerily similar to navigating the entrepreneurial landscape. You’ll hear Ellen's insights on the BOLT system: on how negotiation is both an art and a science. Ellen's expertise shines through on the topic of handling situations where clients are talking to other people as well. Whether at the poker table or sealing a deal, it's essential to build rapport, lay out a solid strategy, and know exactly when to make that pivotal move. Let this episode be your ace in the hole, equipping you with the savvy needed to turn the tables in your favor. So why leave your success to chance? Make the smartest bet of your career – hit play, soak in the wisdom, and watch your influence skyrocket. After all, your biggest jackpot may be just one episode away. So, are you the all-in entrepreneur, or do you clutch your last fake chip with patience? Tune in as we explore the gender dynamics and calculated bravado that could redefine your approach to risk in business. Be sure to pull up episode #168 “The Chris Voss Method for Closing the Deal”, which compliments today’s episode. You’ll find the link below. [00:04:12-12:34] Gender Dynamics in Decision-Making and Business Men are prone to take more significant risks, whereas women tend to exhibit caution and patience. Women's risk aversion can affect their approach to business, investing, and handling uncertainty. The relevance of one's mindset and self-awareness in negotiating effectively and confidently. Acknowledging gender disparity and its influence on behavior at the poker table and in business environments. [12:35-21:07] Mastering the BOLT System for Effective Negotiation The BOLT system: Building relationships, Organizing a strategy, Leveraging strengths, and knowing when to fold. Handling distractions like 'trash talk' in poker or silence in business negotiations. The parallels between maintaining a poker face and exuding confidence in business dealings. Advice on observing betting patterns and nonverbal cues to understand counterparts. [21:08-33:16] From Poker Divas to Inclusive Negotiation Training Evolution of the Poker Divas from a women-only network to an inclusive negotiation-centric program. The importance of staying focused and adapting to different negotiation styles and environments. Launch and application of the BOLT System, promoting better negotiation practices for professionals. The alignment with personal goals, values, and enjoyment as pivotal to success. [33:17-38:13] The Parallels of Poker and Entrepreneurship How choosing the right 'table' or business environment can impact your results and growth. The significance of reading people, taking calculated risks, stepping into discomfort, and exemplifying patience. The psychological aspects, like self-esteem and self-worth, impacting women in leadership and negotiation contexts. Insights into mindset hacks for negotiation, particularly catering to differences between men and women. Connect with Ellen Liekind Website: Facebook: Instagram: LInkedIn: YouTube: Ellen’s Book: Go to for all episodes 168. The Chris Voss Method for Closing the Deal 166. The Ultimate Client-Closing Formula: Your 4-Step Master Plan 162. Insider Tips for Monetizing Media Success with Beth Nydick Tweetable Quotes: "And you never thought you'd be at that table and when you are, there's a confidence that just appears. It can be temporary. It can be long standing, but it definitely happens."... Ellen Leikind on the link between the poker table and the boardroom "But you have to be selective in when you're putting on your poker face. Obviously, if you're negotiating, you need a good poker face.".... Ellen Leikind on Negotiating Strategies SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at
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171. Reliable Referrals Playbook with Deb Boulanger
04/03/2024
171. Reliable Referrals Playbook with Deb Boulanger
Are you tired of networking events with no real payoff? Discover the Game-Changing Strategy That Converts Idle Chats into Income!" Say goodbye to the days of fruitless schmoozing and hello to the art of making every conversation count. In this eye-opening episode of Life After Corporate, we reveal how introverted entrepreneurs can master the craft of turning quiet exchanges into committed clients. Deb provides a roadmap for adapting to market changes, embracing digital transformation, and shifting your message to meet dynamic work environments. Deb dives deep into the power of connective networking and the art of converting conversation. Remember, it’s not just who you know, it's how you engage with them that really counts. It’s about finding common ground, addressing the hurdles that keep potential clients from achieving their goals, and guiding them on a path towards the solutions you offer. So, as you reflect on your own strategies for growth, ask yourself: Are you truly connecting, or just making contact? The Reliable Referrals Playbook might be the key you've been searching for. Be intentional, plan your outreach, and watch as those efforts translate into real, measurable growth. And remember, a simple conversation could be the catalyst for your business’s success. Listen in as Deb gives you a surprisingly simple yet overlooked method to skyrocket your referral score. You won't believe how easy it is! [00:03:45] Accidentally Creating a Six-Figure Lead Source Her strategy for filling up her coaching service by delivering compelling content. The pivotal role of professional networks in generating high-value leads. Participation in multiple networks as a cornerstone for creating multiple revenue streams. How active engagement in communities positions you as a go-to professional for referrals. [03:46 -15:30] Building a Reliable Referral Network The significance of intentional, targeted outreach for connecting with potential referral partners. Differentiating between types of referral network members: colleagues, clients, and network organizations. The value of hosting group sessions over one-on-one coffee chats for efficiency. Utilizing Deb's session "Reliable Referrals Playbook" as a guide to enhancing visibility and client acquisition. [15:31- 30:00] Mastering Sales and Marketing in Uncertain Times Deb's method of showcasing clear ROI to adapt offerings in a challenging market. Importance of listening to clients’ challenges for high converting sales conversations. Strategies for introverts to engage in conversations with potential buyers or partners on social media. Utilizing Deb’s revenue calculator to set realistic revenue goals and track progress. [30:01- 40:35] Strategies for Tailoring Referral Tactics Understanding the differentiation between one-on-one and group sales situations. Avoiding free coaching calls, with emphasis on webinars and workshops as alternatives. Deb’s advice on scaling your services by adjusting pricing and package offerings. Leveraging gifts and incentives for active referral partners to strengthen the network. Connect with Deb Boulanger Website: Instagram: LInkedIn: RESOURCES MENTIONED ON THE SHOW ScoreCard: The WorkBook: Pricing Calculator: Go to for all episodes 155 The Proven Profit Path Sessions: Day One - Prove Demand 156 The Proven Profit Path Sessions: Day Two: Proving Demand 157 The Proven Profit Path Sessions: Day Three: Packaging and Pricing 158 The Proven Profit Path Sessions: Day Four - Position Yourself for Profit 159 The Proven Profit Path Sessions: Day Five - The CEO Calendar Tweetable Quotes: "Don't have time for coffee chats, as I said, neither do I. So host group sessions where you can meet more people in 30 minutes than spending hours on 15 minute coffee chats that go nowhere."... Deb Boulanger on effective networking strategies "And you need to start focusing on different challenges, or you need to shift your message in a different way because people are thinking about work differently."...Deb Boulanger on evolving workplace dynamics SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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170. Brain Hacks to Boost Profits and Productivity with JJ Janks
03/27/2024
170. Brain Hacks to Boost Profits and Productivity with JJ Janks
Discover the secret to unlocking your brain's full potential for productivity and profits with brain hacking expert, JJ Jank. In this episode of Life After Corporate, host Deb Boulanger sits down with JJ to dive into the world of brain-hacking strategies and tactics for entrepreneurs. The key to productivity lies in prioritizing revenue-generating activities, understanding your brain's productivity patterns, and taking regular breaks for peak performance. Reclaim your time, energy, and focus while amplifying your profits with JJ's expert insights. If you're ready to optimize your brain's function and transform the way you work, then this episode is a must-listen. Get ready to elevate your business game with brain hacking maven, JJ Janik. [00:05:30] Understanding Productivity in the Technological Age JJ unveils the relationship between brain function and the work environment in our tech-driven era. Highlighting the consequences of constant notifications on our focus and cognitive abilities The evolution of productivity from a corporate finance perspective to behavioral insights. The balance between leveraging technology and establishing boundaries to reclaim time and energy. [05:31 -18:15] Tackling the Multitasking Myth Exposing the truth about multitasking: the brain's inability to handle multiple demanding tasks at once. Understanding the 23-minute focus recovery period after an interruption, underscoring the cost of task-switching. Cultivating an environment conducive to single-tasking for enhanced productivity. Turning off email notifications: a simple yet powerful step toward uninterrupted work sessions. [18:16 - 31:40] Strategies for Peak Work Performance Discover your optimal working times with the sleep chronotype quiz and the power of understanding personal productivity rhythms. Utilizing the Pomodoro timer technique and the Eisenhower matrix for prioritization and time management. Setting realistic boundaries for cognitive work: focusing on 45-50 minute intense work cycles followed by meaningful breaks. Implementing habit-based time blocking to streamline your week and enforce work-life balance. [31:41 - 47:50] The Entrepreneur's Guide to Overcoming Common Hurdles Combating imposter syndrome and the fear of failure through targeted productivity techniques. Actionable steps to beat procrastination by segmenting larger goals into manageable tasks. The significance of (ROE) return on effort: focusing on the quality and impact of work rather than just the financial return. Importance of high performers completing tasks within a day's scope and the need to set boundaries as a business owner. [27:32 - 29:34] Closing Segment Connect with JJ through the links below Follow us on social media and leave a review Final words Connect with JJ Jank Website: LInkedIn: Go to for all episodes Ep 143 Beyond Positive Thinking: Reprogramming Your Subconscious Mind Ep 116 How to Rewire Your Brain for Success Ep 80 The CEO Mindset with Leslie Grossman Tweetable Quotes: "You know, one of the things I also work out with my clients (because I'm trying to get them away from busyness) is we really work on what the priorities are as a business owner."... JJ Jank on overcoming procrastination. "I am not going to even look at every email when it comes in. I'm going to turn off my email notifications... Just turn them off during the time that you're doing this cognitively demanding work... because you'll get through your work a lot easier because you'll be able to focus."... JJ Jank on Enhancing Focus by Managing Email Notifications SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
03/20/2024
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
Unveiling the Secrets to Highly Engaging Content: Inside Scoop from Expert Storyteller Lisa Durante! Ready to uncover the keys to capturing your audience's attention and building a deep emotional connection through your content? In this episode of Life After Corporate, we dive into the world of content creation with Lisa Durante, a seasoned storyteller and founder of Jack Communications. Listen in as Lisa shares her insights on the evolving landscape of content marketing and the crucial elements needed to stand out amidst the crowded digital space. In a world where content is king, consistency is the key to ruling the realm of digital marketing. Lisa's wisdom has shed light on the power of long-form content, the impact of emotional storytelling, and the importance of finding your tribe. As we navigate this ever-evolving landscape, remember to entertain, educate, and empower your audience. Stay true to your authentic self, share those BTS moments, and find joy in creating compelling content that resonates. Are you ready to craft content that captivates and converts? Reach out to Lisa at JACC Communications and embark on your content creation journey today! (00:00-10:00) Content Creation Hacks from Lisa - Stay consistent: Avoid jumping around between different content strategies too quickly - Focus on minor tweaks: Make small adjustments before completely changing your content strategy - Understand your audience: Dive deep into the demographic and psychographic details of your audience - Tell personal stories: Share relatable stories to tap into the emotions of your audience [10:00-15:00] Leveraging Long Form Content - Embrace video: Repurpose long form content into video formats for enhanced engagement - Blend entertainment and education: Incorporate entertaining elements into educational content - Personal stories: Share behind-the-scenes content to entertain and engage your audience - Invest in professional guidance: Consider hiring experts to help evaluate and optimize your content [15:00-20:00] Hiring Content Assistance - Know your limits: Hire content assistance when your time or expertise doesn't align with content needs - Complementary skills: Consider hiring individuals with skills and strengths that complement your own - Professional perspectives: Look for professionals who can offer strategic content insights - Accountability & learning: Outsourcing content can provide opportunities for personal growth and development [20:00-28:18] Tips for Effective Content Creation - Consistency over variety: Concentrate efforts on a few channels consistently rather than spreading thin - Utilize AI tools: Leverage AI as a resource to aid in creating content - Repurposing content: Maximize the value of content by repurposing it across various channels - Personal touch: Infuse personal stories and behind-the-scenes content to connect with the audience Connect with Lisa Durante Website: Instagram: LInkedIn: Go to for all episodes 161. The Power of Writing a Book for Business Growth with Danielle Mendoza 118 How to Get Featured in Major Media Publications with Angel Tuccy 117 Visibility For Profits with Leilani Wells Tweetable Quotes: "It's still hard for me to be present. And one of the things I'm even working on now is how do I show more of my personality? Because I'm so guarded and nervous. And I'm like, okay, I just wanna give the value rather than letting more people in."... Lisa Durante on overcoming on-camera anxiety "You have to talk to your customers so that you can get to know them. And then it's bringing a lot of that into your content."... Lisa Durante on understanding customer motivations SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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168. The Chris Voss Method for Closing the Deal
03/13/2024
168. The Chris Voss Method for Closing the Deal
Uncover the secret weapon in sales that you've been ignoring all this time! In this week’s episode, our host Deb Boulanger leaves no stone unturned with negotiation expert Chris Voss, author of “Never Split the Difference” who throws conventional wisdom out the window and reveals why building *rapport in sales* is not about the hard sell, but the “HEART” sell. Join Deb as she explores how Chris's insights on *emotional intelligence in negotiations* flip the script on the age-old sales playbook and how these unexpected strategies can revolutionize the way you seal the deal. Chris’ method, for improving your sales and negotiation techniques hinges not on aggression or pressure, but on the softer, more nuanced skills of emotional intelligence. This episode will teach you to navigate the subtle currents of conversation, influence, and rapport—skills essential for anyone looking to make a mark in the world after a corporate career. Apply Chris’ method to your own entrepreneurial endeavors and learn how your newfound emotional intelligence can unlock secrets to business success. Are you ready to negotiate like a pro? Then tapping on the play button is the 1st step. [00:01-11:27] The Psychology of Influence in Business Conversations Being coachable and proactive are key traits for success in negotiation and sales. The exploration of what works is essential for the development of effective strategies. Emotional intelligence plays a crucial role in understanding and guiding discussions. Adaptability and continuous learning are important to master the art of negotiation. [11:28 -20:49] Effective Rapport Building in Sales and Negotiations Mirroring and labeling are psychological techniques used to establish a deeper connection during sales negotiations. The customer's value proposition is likely known before they fully engage in a sales conversation. A sales conversation is part of a 9 step journey that the customer undergoes, which includes thorough research and consultation about the product or service. Utilizing rapport-building techniques can help address and understand the challenges faced by customers. [20:50 - 29:29] Enhancing Sales Techniques with Emotional Intelligence Utilizing phrases that imply understanding, such as "it sounds like," forges stronger connections. Avoid stating "if I heard you correctly" to prevent diminishing the sense of rapport. Words can impact the emotional tone of a conversation, influencing the direction of negotiation. Changing the context in which words are used can alter their perceived positivity or negativity. [29:30 - 34:46] Sales Strategies using the Chris Voss Method of Communication Emphasizing tactical empathy as vital for rapport and insight. Mirroring as a technique to bond and acquire insights. Labeling acknowledges a counterpart's feelings and perspectives. Avoiding unpaid consulting by reinforcing the value of the interaction. [34:47 - 37:32] Closing Connect with Chris Voss Website: Facebook: Instagram: YouTube: X (formally Twitter) : Masterclass: Book: Never Split the Difference (Audio) Book: Never Split the Difference (Hard Cover) Go to for all episodes 167. Elizabeth Eiss’ Hiring Hack That Will Change your Solopreneur Game 153. A 3-Step Guide to Skyrocketing Your Income 124. Entrepreneurship and The Art of Feminine Presence Tweetable Quotes: “First call I took, I just said, hello. This is helpline. Just like that. And afterwards, the supervisor said, wow, your voice was great. That was a great tone of voice. And I remember thinking, what did I do? I didn't even remember. And I think I lapsed into that voice for whatever reason because I was concerned and I was overly conscious of not having a negative impact”…Chris Voss on When he came to realize that the tone of your voice is key to negotiating. "And I can remember 1 guy in particular, just with this soft, gentle tone of voice, was changing things instantly. And I said, wow, that's cool. And so that really struck with me. I'm coachable and I want to learn how to do something better. So I'd learned about tone of voice, not really realizing it was a critical part of negotiation…Chris Voss on more validation about the tone of voice and how important it is. SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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167. Elizabeth Eiss’ Hiring Hack That Will Change your Solopreneur Game
03/05/2024
167. Elizabeth Eiss’ Hiring Hack That Will Change your Solopreneur Game
Don't Hire Another Employee Until You Hear This! - In this week’s episode of *LifeAfterCorporate*, we dive into the game-changing strategy of outsourcing effectiveness with guest, Elizabeth Eiss, a maven in matching businesses with top-tier freelancers. For too long, solo-preneurs and growing businesses have grappled with the challenges of scaling, often overlooking the most crucial ingredient to explosive growth: process documentation and lead management. But as we unveil Elizabeth's innovative approach to the talent acquisition maze and the wonders of her talent platform, Results Resourcing, you'll discover how the subtle art of outsourcing non-core activities could revolutionize your business trajectory. You’ll hear Elizabeth talk about the significance of documenting your business processes cannot be understated. They are the blueprint for continued success and scalability. Leveraging tools like Loom to capture your methods not only ensures consistency but also empowers you to utilize freelancers effectively, transforming your business practices into efficient, well-oiled machines. Remember, it's not about filling seats with bodies; it's about finding the right minds to drive your enterprise forward. Is your business ready to harness the full potential of a streamlined process? Tune in to discover innovative strategies that elevate your business efficiency to astronomical heights! [05:51 10:44] Embracing New Market Tools for Business Growth The significance of all-in-one tools like Funnel Breezy for website management and lead tracking. Crucial aspect of documenting processes to move leads effectively through the sales pipeline. Outsourcing process documentation can improve efficiency and maintain consistency. Leveraging freelancers to adapt rapidly to changing business needs. Utilizing tools and techniques to reprogram the mind and shift perspectives [10:45 -15:49] Strategic Hiring: Vetting Freelancers for Your Business Elizabeth's business model focuses on matching skills to client needs, especially in CRM software. The vetting process prequalifies freelancers for specific tasks ensuring a good fit. Innovative recruitment through informal inquiry forms and a skill-matching database The value-added consultation service Elizabeth offers to streamline the hiring process [15:50 - 20:17] Outsourcing Essentials: Identifying Non-Core Tasks and VA Capabilities The vast array of skills possessed by virtual assistants, from tech savviness to marketing prowess The shift towards matching businesses with VA companies for a diverse skill set The importance of building a business foundation with adaptable processes, tools, and the right people Elizabeth's emphasis on the significance of process definition and documentation as crucial business assets [20:18 - 33:23] Elizabeth's Entrepreneurial Journey and Results Resourcing's Mission Elizabeth shares her transition from corporate life to a love for entrepreneurship through a start-up experience. Journey of building Results Resourcing by valuing the flexibility and expertise of freelancers Readiness to hire freelancers to focus on the core aspects of one's business calling. Elaborating on every business's backroom tasks that can be efficiently managed by outsourced talent. [33:24 -34:59] Closing Segment Connect with Elizabeth through the links below Follow us on social media and leave a review Final words Connect with Elizabeth Eiss Website: Instagram: LinkedIn: ROI Calculator: Here are some other Episodes of Life After Corporate you might enjoy. Go to for all episodes Ep 135 Trust Your Intuition: A Multi-Million Dollar Success Story Ep 116 How to Rewire Your Brain for Success Ep 80 The CEO Mindset with Leslie Grossman Tweetable Quotes: “And I think this was such a valuable conversation knowing what to outsource, how to find the right freelancer, and how do you prepare for bringing a freelancer on board”…. Elizabeth Eiss on hiring a freelancer "So it starts with this machine and the human conversation, and it's an interview. It's a conversation about what are you trying to do with your business”.…. Elizabeth Eiss on hiring a freelancer SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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166. The Ultimate Client-Closing Formula: Your 4-Step Master Plan
02/28/2024
166. The Ultimate Client-Closing Formula: Your 4-Step Master Plan
Are you struggling to turn your connections into paying clients? In this episode of Life After Corporate, Deb Boulanger shares her proven 4-step strategy to effortlessly convert potential clients. From networking hacks to creating engaging and nurturing content, to hosting converting events and mastering the art of sales conversations, this episode is your ticket to mastering client conversion. Deb teaches us that the key to converting clients like clockwork lies in a strategic approach of connect, content, conversation, and conversion. By following these 4 steps, you can build that “rinse and repeat” action in your business that leads to consistent client conversions. Take charge of your success and transform your client acquisition game now! **And for more actionable steps and insights don't miss out on our free ebook "7 Steps to Convert More Clients Today" which we've linked in the show notes. [05:51 06:54] Networking Strategies for Client Acquisition Assess and strategize your connections within professional networks you are already part of. Ensure your online presence is solid and connects you with members of these networks. Consistently engage with the people you meet in both physical and digital realms. [06:55 -11:40] Crafting Converting Content for Coaches and Consultants Leverage existing podcast content for additional platforms such as LinkedIn newsletters. Utilize nurturing content to maintain engagement rather than immediate conversion. Understand that content with a purpose, aimed to convert, is categorized as a conversion event. [11:41 - 16:23] Leveraging Referrals to Boost Revenue Identify the importance of asking for referrals in conversations. Create referral opportunities from past and current clients, as well as colleagues. Understand how to establish referral partnerships with professionals offering complimentary services. [16:24 - 22:06] Mastering the Art of Sales Conversion Develop a consistent business flow with four key steps: connect, create engaging content, converse, and convert. Ensure your content has the dual purpose of providing value and moving clients through the conversion funnel. Improve your skill in turning leads into clients using a systematic method. Connect with Deb Boulanger Website: LinkedIn: Instagram: 7 Steps to Convert More Clients Today Here are some other Episodes of Life After Corporate you might enjoy. Go to for all episodes Ep 140 The Art of Virtual Ingenuity: How to Plan to Scale Ep 157. The Proven Profit Path Sessions- Day Three: Packaging and Pricing Ep 162. Insider Tips for Monetizing Media Success with Beth Nydick Tweetable Quotes: "Number 1 is connect. Connect. Connect with people. Are you intentional about how you are connecting with people in your audience?"...Deb Boulanger on Networking Strategies "You're telling stories. You're identifying with the number 1 challenge that they're faced with right now, and you're showing that there is a way out of that and that you have a formula. You have a framework, a methodology that they can follow that will bring them a solution." …Deb Boulanger on Effective Communication Strategies SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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165. Media Strategies for Success with Aundrea Cline-Thomas
02/21/2024
165. Media Strategies for Success with Aundrea Cline-Thomas
Ever wondered what it takes to catch the eye of top-tier media outlets and shine in the limelight? Deb’s guest is Aundrea Cline-Thomas, whose journey from acclaimed media journalist to triumphant entrepreneur is nothing short of revolutionary. As Deb Boulanger leads the conversation, Aundrea shares her insider secrets to transforming your narrative into a media magnet, ensuring your story not only lands but also resonates profoundly with audiences far and wide. Uncover the strategic alchemy of storytelling that could catapult you from anonymity to center stage. Aundrea's journey from journalism to entrepreneurship underscores the potency of being true to oneself, leading to deeper connections with your audience and bolstering confidence in your message. Throughout this episode, Aundrea inspires and reminds us that the stories you share are the heartbeats of your brand, and it’s your authentic voice that will echo in the minds of your listeners. Uncover more keys to unlocking the power of your narrative. Are you ready to stand out in the media without sacrificing who you are? Don’t miss the part where Aundrea reveals the one thing you can do right now to shine effortlessly in the spotlight. Click. Listen. And transform yourself into a magnet for media attention. [00:33- 12:21] Embracing the Journey: Transitioning from Corporate to Freedom The diminishing value of previously standout messaging due to overuse and how to combat that. The necessity of authenticity in today's landscape and the challenge of maintaining it. Recognizing when content creation leads to "data dumps" and how to avoid them. Crafting a powerful narrative that sets you apart, without relying on clichés or worn out phrases [12:22 -20:58] Mastering Authentic Communication for Entrepreneurial Success The diminishing value of previously standout messaging due to overuse and how to combat that. The necessity of authenticity in today's landscape and the challenge of maintaining it. Recognizing when content creation leads to "data dumps" and how to avoid them. Crafting a powerful narrative that sets you apart, without relying on clichés or worn out phrases [20:59 - 29:53] Amplifying Your Business Through Strategic Communication Reflecting on experience shows the proven success needed for entrepreneurs aiming for growth. Media exposure can significantly boost client growth and market reach for established businesses. Being relatable and connecting directly are key to standing out in a competitive market. Preparing for media means focusing on authenticity and engaging with individuals [29:54 - 38:46] Mastering Media Preparation for Business Visibility Highlight the importance of readiness for local media engagements as a starting point. Emphasize the empowering transition from corporate to entrepreneurship through media presence. Stress the significance of authenticity when discussing your entrepreneurial journey. Focus on the power of connecting with your audience by speaking directly and genuinely. [38:47 - 41:06] Closing Segment Connect with Aundrea through the links below Follow us on social media and leave a review Final words Connect with Aundrea Cline-Thomas Website: LInkedIn: YouTube: Tik Tok: Go to for all episodes Ep 146. Owning the Room: Storytelling and the Perfect Pitch Ep 149. The Power of Branding: Creating Impact in a Crowded World Ep 91. Insider Secrets on How to Become an In-Demand Speaker with Shannon Huffman Polson Tweetable Quotes: "I wasn't immune to the impact of COVID and really taking that as a moment to really reflect on where I was in my life and where I wanted to go."... Aundrea Cline-Thomas reflecting on her career and Covid "Where it really goes left is when they're trying to be who they think they need to be or who they think other people need them to be as opposed to who they are. That's when it all it just goes downhill."... Aundrea Cline-Thomas on Authenticity in Interviews SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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164. The Power Of Your Rererral Network With Rachel Erickson - How to get to six figures your first year
02/15/2024
164. The Power Of Your Rererral Network With Rachel Erickson - How to get to six figures your first year
Discover the secret weapon behind skyrocketing business success. In this episode, we peel back the curtain on the transformative power of a strong referral network as Deb Boulanger talks with Rachel Erickson, the trailblazing CEO who turned her 20-year corporate experience into a thriving consulting empire. Learn how the art of building connections can fuel your entrepreneurial journey and why your network might just be your net worth. For any service entrepreneur listening to the story of Rachel Erickson, the takeaway is clear: undervaluing oneself is a significant misstep in the path to entrepreneurial triumph. Understanding one's worth is as crucial as the services offered, and this episode is where you'll find the encouragement and tactical advice to raise your pricing to reflect the true value of your hard work. Prices aren't just numbers; they're statements of confidence, craftsmanship, and credibility in the market. In an industry where the line between success and failure is as fine as the threads woven into the very fabrics entrepreneurs seek to sell, mastering the art of margins is non-negotiable. Tune in and listen to unravel the mystery behind maintaining these vital percentages, and discover the strategies that can elevate your brand from barely surviving to thriving. Are you ready to move from undervaluing to understanding your true market potential? Hit play and unlock the last piece of the pricing puzzle that could revolutionize your business model and attract the wealth you truly deserve. [00:01 10:10] Personal Growth and Resilience in the Apparel Industry The role of referral networks and their impact on business success The adoption of self-care practices to enhance creativity and business clarity Mindset changes necessary for dealing with the stress of entrepreneurship Business Apparel Education Suite, teaching industry corporate skills to entrepreneurs [10:11 -19:04] Obstacles Encountered by Emerging Apparel Entrepreneurs Transitioning from corporate careers to entrepreneurship and the personal growth it entails Pricing strategies and understanding target customers for healthy profit margins Key hurdles for clothing business owners include streamlined product development and inventory control. Essential shifts in outlook for managing business pressure, including self-care for better creativity and focus [19:05 - 24:31] Challenges Faced by New Apparel Entrepreneurs Unrealistic timelines for launching an apparel line, which can lead to unsustainable business practices. Skimpy prep leading to misread market needs and customer tastes Overproduction and poor inventory management, leading to excessive costs and unsold inventory. Tough shift from corporate work to running a business, learning new skills and attitudes [24:32 - 28:41] Strategies for Overcoming Mindset Challenges in Apparel Space Foster a growth mindset: See challenges as lessons and use setbacks to advance. Self-awareness: Assess your strengths and weaknesses for growth, and get support or training if required. Manage stress: Adopt self-care like exercise, meditation, or journaling for a better work-life balance. Engage in mentorship: Network with seasoned entrepreneurs for guidance and support. [28:42 - 30:52] Closing Segment Connect with Rachel Erickson through the links below Follow us on social media and leave a review Final words Connect with Rachel Erickson Contact: Youtube: Website: Go to for all episodes EP. #163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! EP. #114. Knowing Your Worth with Barbara Huson Tweetable Quotes: "I think understanding your target consumer is a big part of it and knowing what they'd be willing to spend."... Rachel Erickson on Understanding Your Target Consumer "My true core values were something that, as a new entrepreneur, I was really encouraged to explore." … Rachel Erickson on Embracing Personal Values Post-Corporate Life SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance!
02/08/2024
163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance!
In this thought-provoking episode of Life After Corporate, Joyce Marter, entrepreneur and author, opens up about her transformation from financial struggle to triumph. Join host Deb boulanger as she delves into the psychological aspects of money, entrepreneurial burnout, and the need for self-reflection to identify areas for improvement. The conversation delves into the importance of family dynamics, financial boundaries in relationships, and addressing psychological barriers to create and stick to a budget for financial stability. Their practical tips, personal anecdotes, and expert insights provide a holistic approach to personal, professional, and financial growth. By recognizing and working to overcome these barriers, we can take control of our financial well-being and rewrite our financial stories. Don't miss out on this empowering episode - tune in and transform your relationship with money today! [00:33- 10:32] Hidden Financial Mindset Patterns The connection between self-worth and net worth is a common theme. Many individuals hide their financial struggles and habits. Unresolved psychological issues impact one's relationship with money. People often feel ashamed of their financial situation. [10:33 -15:44] Impact of Ego on Financial Decisions Ego often drives individuals to make impulsive and irrational financial choices. The need for status and validation can lead to overspending and accumulating debt. Ego-driven decision-making can hinder long-term financial growth and stability. Fear of judgment and comparisons can influence financial decision-making. [15:45 - 23:20] The Value of Having a Budget and Overcoming Psychological Barriers Budgeting creates financial awareness and helps control impulsive spending habits A budget allows for more intentional allocation of resources and prioritization of needs. By tracking expenses, individuals can identify areas for potential savings or financial improvements. Overcoming psychological barriers to budgeting involves shifting the mindset from scarcity to abundance and embracing the long-term benefits of financial stability. [23:21 - 30:36] Cultivating Awareness and Compassion in Money Matters Increasing awareness of our thoughts and behaviors around money is essential. Practicing self-compassion helps individuals navigate their financial journey. Recognizing blind spots allows for personal growth and avoiding self-sabotage. Learning from others' experiences can provide valuable insights and prevent repeating mistakes. [30:37 -33:45] Closing Segment Connect with Joyce through the links below Follow us on social media and leave a review Final words Connect with Joyce Marter Website: LinkedIn: Facebook: Instagram: YouTube: Clubhouse: Book: Here are some other Episodes of Life After Corporate you might enjoy. Go to for all episodes 143 Beyond Positive Thinking: Reprogramming Your Subconscious Mind 141 Embracing Fear: A Mind Magic Approach with Tracy Litt 114 Knowing Your Worth with Barbara Huson Tweetable Quotes: "Transparency, honesty, and clear communication are crucial for establishing financial boundaries in relationships.".. Joyce Marter "Identifying and addressing psychological barriers is essential for achieving financial stability.".. Joyce Marter SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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162. Insider Tips for Monetizing Media Success with Beth Nydick
02/01/2024
162. Insider Tips for Monetizing Media Success with Beth Nydick
Join Host Deb Boulanger and learn How TV Producer Turned Entrepreneur and Media Maven, Beth Nydick, Mastered the Art of leveraging media exposure and building a successful business! This gripping episode unveils the pivotal moments that led Beth to master the art of leveraging media exposure for her brand and monetizing her expertise, from her early days in the TV industry to securing appearances on renowned shows like Dr. Oz. Get ready to be inspired as they delve into the significance of being intentional about media exposure, crafting impactful messages, and generating revenue from media opportunities.Beth's story is a testament to the power of unwavering belief, strategic networking, and the unyielding pursuit of success. Her journey from leveraging TV connections to securing book deals and media exposure is a masterclass in turning aspirations into reality. Aspiring entrepreneurs, take note – it's not just about being heard; it's about crafting a narrative that captivates and compels. Are you ready to harness the potential of media exposure to elevate your brand and message to new heights? Unlock the Secret Strategies to media success – your business will thank you! [00:01 13:17] Building Relationships for Media Exposure Identify specific journalists and forge relationships with them Engage with journalists on social media to understand their interests. Utilize networking groups involved in media coverage Be vocal about intentions and seek help from personal networks. [13:18 -20:12] Secret Strategies for Digital Entrepreneurs in Media Highlights the transition from TV production to strategizing media exposure for entrepreneurs. Points out the crucial role of emotional resonance in securing media coverage Discusses strategies for creating content that connects emotionally with viewers Suggests leveraging emotions as a central element in enhancing media strategies for business growth [20:11 - 27:10] Tips for Leveraging Media Exposure for Business Growth Initiate conversations and foster relationships for leveraging media exposure assets. Utilize post-exposure leverage strategies such as going live on Instagram and writing blog posts Create YouTube videos to capitalize on exposure for business growth Generate revenue by leveraging media exposure assets [27:11 - 35:05] Crafting a Unique Message for Effective Media Exposure Define a genuine and impactful point of view for media exposure Stand out with a unique message that helps people and aligns with business goals Emphasize the importance of being fascinating and having an "x factor Focus on revenue and the right audience to craft messages strategically Connect with Beth Nydick Website: Facebook: Instagram: LInkedIn: Go to for all episodes 161. The Power of Writing a Book for Business Growth with Danielle Mendoza 118 How to Get Featured in Major Media Publications with Angel Tuccy 117 Visibility For Profits with Leilani Wells Tweetable Quotes: "My son's in business school, and he's like, mom, I didn't realize how much I learned by just listening to you while play because he used to play video games right outside my office, and I didn't realize he was listening."... Beth Nydick on how her work ethic has influenced her son. "Asking for what you want and creating something out of a passion or creating something out of an idea."...Beth Nydick on the power of Persistence SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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161. The Power of Writing a Book for Business Growth with Danielle Mendoza
01/24/2024
161. The Power of Writing a Book for Business Growth with Danielle Mendoza
Are you ready to unleash the storytelling power within you? Discover the secret to writing a book with Impact! Join us on Life After Corporate’s latest episode, where host Deb Boulanger and her guest, Danielle Mendoza unlock the keys to leveraging a book for business growth. Uncover the transformative potential of leaving a legacy and showcasing authority through the written word. Listen to their revealing dialogue that explores the nuances of publishing for entrepreneurs. From the divine element in writing to prompting authors to capturing ideas as they come, Danielle's approach revolutionizes the book writing experience. And be sure to catch her warning about the risks associated with AI tools and the significance of mindset traps because they are an eye-opener for aspiring authors. Arm yourself with practical insights on crafting a high-quality, impactful book, and grab a sneak peek into Danielle's exclusive download for aspiring authors at confidentconcept.com. Transform your book writing journey and bring your vision to life by rewriting the book on entrepreneurial success! [00:01 10:43] Strategic Book Writing for Entrepreneurs There must be a clear intention behind writing a book beyond personal achievement. For entrepreneurs, a book serves as a tool to advance business objectives and reach audiences. The process of writing a book should align with the purpose it's meant to serve for one's business. A well-executed book can be a legacy, reflecting an individual's knowledge and expertise. [10:44 -21:19] Strategies for Success: Entrepreneurs' Guide to Book Writing Creating a strong, complete outline is the first critical step when entrepreneurs begin writing a book. Identifying the "golden thread" or theme is essential in weaving together stories and lessons for the reader. Using voice-to-text technology can simplify the process of drafting content for busy authors. The first round of edits can efficiently clean up the spoken content, making it a viable manuscript. [21:20 - 29:18] Streamlining Content Creation for Entrepreneur Authors The three-part process includes looking at the book's leverage potential first.. A three-pronged leveraging approach begins with content repurposing. Entrepreneurs are coached on how to turn their book into a content repository for their marketing teams. This repurposing tactic enhances the efficiency of social media content generation and distribution. [29:19 - 31:08] Essential Lead Funnel Insights for Book Publishing Success Danielle reveals six vital things authors must know before writing a book aimed at financial success. A well-positioned book can significantly enhance return on effort and investment in publishing. Strategic placement of a book in the lead funnel can transform it into a powerful business tool. Knowing the role a book plays in your lead funnel is crucial before diving into the writing process. [31:09 - 33:37] Closing Segment Connect with Danielle Mendoza through the links below Follow us on social media and leave a review Final words Connect with Danielle Mendoza Website: Facebook: Instagram: LInkedIn: Go to for all episodes Ep 148 The Role of AI in Business Strategies and Market Research Ep 138 Embracing the Little Girl Inside Every Warrior Woman Tweetable Quotes: "Yes, it can be helpful, But we wanna use it with caution."... Danielle Mendoza on the ethics of using AI in content generation "It’s really an amazing tool for building that legacy. And then as you come up from the depths and you go more to the surface level, your book is a great opportunity to reach those people who need and want your service.".... Danielle Mendoza on the power of writing a book SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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160. The Year of Innovation! The 10-steps to Elevate Your Business
01/18/2024
160. The Year of Innovation! The 10-steps to Elevate Your Business
Uncover the 10 Game-Changing Innovations Every Entrepreneur Needs to Elevate Their Business in 2024! Host Deb Boulanger gives an energy-fueled episode dedicated to unraveling the secrets of innovation in business. Discover how 10 distinct areas of your entrepreneurial venture can forge a path to unparalleled success in 2024. Remember that innovation is not just a buzzword but a vital strategy for your business's sustainability and growth. Igniting these 10 steps can make all the difference in your entrepreneurial journey. Take charge, be bold, and let's make 2024 the year of innovation. Are you ready to take your business to the next level? Keep innovating, keep growing, and prepare to witness remarkable results! [00:01 06:05] Entrepreneurial Innovation Strategies for 2024 Deb introduces the critical theme for 2024: innovation in the realm of entrepreneurship. Innovation emphasized across various business domains such as profit models and network building ensures competitive market positioning. The podcast host highlights the necessity of strategic creative thinking for service-based entrepreneurs seeking market distinction. [06:06 -11:59] Innovating Product Performance for Business Growth The episode shines a light on the importance of innovating product performance as a business differentiator. Innovating your product performance is about enhancing both the delivery and the impact of your services. Revealing the 'behind-the-scenes' operations can foster client trust and credibility. [12:00 - 17:40] Tackling Client Stagnation to Improve Customer Success Recognizing the critical juncture where clients were wasting time in the launch process hinted at the need for innovation. Addressing the widening gap between newcomers and successful clients in the accelerator became essential. The shift to cater to multiple buying segments is presented as a strategic move for market relevance and sustainability. [17:41 - 22:53] Strategic Network Building for Entrepreneurial Advance Innovating networking strategies is presented as a way to collaborate and elevate business profiles. The focus shifts to utilizing personal and professional networks to unlock new opportunities and partnerships. Deb discusses methods to engage with peers and industry leaders to exchange value for mutual growth. [22:54 - 24:12] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Connect with Deb Boulanger Join Website: Instagram: LInkedIn: Other Episodes You May Enjoy Go to for all episodes Ep 114. Knowing Your Worth with Barbara Huson Ep. 122. Slow Marketing for Rapid Success Ep 127. The Blueprint for Creating an Engaged Community Tweetable Quotes: "Everyone knows that you paid for exposure, and it lasts a nanosecond of time online, and it's rarely worth the investment."— Deb Boulanger on the pitfalls of paid exposure "Remember, it's about finding your unique path, leveraging your strengths, and creating a service that resonates with your clients."— Deb Boulanger on Innovating business strategies SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at
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159 The Proven Profit Path Sessions: Day Five - The CEO Calendar
12/14/2023
159 The Proven Profit Path Sessions: Day Five - The CEO Calendar
Burnout, pivot, and the key to reliable revenue - these are just a few of the topics dissected in the latest episode of Life After Corporate! Join Deb as she unravels the secrets of successful entrepreneurship and the art of meticulous schedule planning. From mastering the 80/20 rule to the power of intuition, get ready to rethink your approach to business growth and time management. Buckle up as we dive into the must-listen insights from a seasoned entrepreneur and her roadmap to thriving in the marketplace. So, don't let fear or uncertainty hold you back from seizing opportunities and making bold moves in your business. As you navigate the world of social media and stand out with your unique voice, remember to share your passion, values, and thought leadership. By being authentic and bold, you'll attract your ideal clients and make a lasting impact. So, dare to embrace the road ahead, honor your intuition, and seek the support you need – your future self will thank you for it. [00:00-13:26] Aligning Your CEO Schedule to Business Goals Ensure your CEO tasks are directly contributing to achieving your business goals. Implement strategies to stay focused and avoid falling prey to 'shiny object syndrome.' Tackle resistance head-on by establishing accountability measures and deadlines. Regularly check in on your KPIs to ensure your activities move the needle towards business growth [13:27-25:53] Strategies for Sustained Business Growth Identifying and tapping into new market segments Leveraging social media for brand expansion and customer engagement Implementing scalable systems for efficient operations Utilizing data analytics to drive decision-making and measure success [25:54-38:51] Embracing the Entrepreneurial Spirit Explore how personal growth parallels business success. Integrate wellness and balance into your daily routine for increased productivity. Trust your gut when making key business decisions. Stay inspired and driven by reconnecting with your ‘why’ regularly. [38:52-46:11] Building Your Brand as a Female Entrepreneur Establish a strong personal brand by highlighting your unique insights and experiences as a woman in business. Engage with other female entrepreneurs to build a supportive community that values collaboration over competition. Learn to promote your achievements and milestones with confidence to increase visibility. Gather testimonials and case studies to provide tangible proof of your expertise and build trust with potential clients. [46:12 - 47:35] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK Want the Videos? Pricing Calculator Maya Nadeem Katie Cabanas Other Episodes in this series Go to for all episodes Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand Ep 157 The Proven Profit Path Sessions -Day Three: Packaging and Pricing Ep 158 The Proven Profit Path Sessions: Day Four - Position Yourself for Profit Tweets "80% of revenue is gonna come from 80% of your activity needs to be revenue generating activity. So 80% of your time is on generating revenue, especially when you're first getting started."... Deb Boulanger on Generating Leads: "Understanding where it is you're going and who it is that you are becoming is also key to aligning your body and your mind, behind the vision that you're creating."... Deb Boulanger on Visioning and Journaling SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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158 The Proven Profit Path Sessions: Day Four - Position Yourself for Profit
12/07/2023
158 The Proven Profit Path Sessions: Day Four - Position Yourself for Profit
Stand out, disrupt the narrative, and network with intention to elevate your entrepreneurial journey. In this episode of Life After Corporate, host Deb Boulanger delves into the profound impact of intentional networking and disrupting industry norms with a group of entrepreneurial women. Join Deb as she uncovers the strategies, success stories, and personal insights that have propelled women to stand out in their categories and excel in their entrepreneurial ventures. Embracing vulnerability, engaging with a diverse community, and finding your unique value proposition are vital steps in the entrepreneurial journey. Remember, your uniqueness is your strength, and finding the right marketing strategy for you is crucial. So, step boldly into your identity, embrace discomfort, and trust in your higher purpose to propel your business forward. [00:01 14:21] Identifying Your Unique Market Position Assess Your Unique Selling Proposition (USP). What differentiates you from the competition? Analyze Competitor Strategies to Understand how they’re positioning themselves. Evaluate Brand Perception by Considering how customers currently view your brand. Develop a clear positioning statement that encapsulates your place in the market. [14:22 -27:48] Making an Impact with Scroll-Stopping Content Utilize unexpected hooks and eye-catching visuals in your posts. Experiment with interactive content formats like polls or Q&As to encourage engagement. Tell captivating stories that highlight customer experiences or transformations. Share behind-the-scenes peaks to humanize your brand and connect with your audience on a deeper level. [27:49 - 40:37] Strategies for Time-Efficient Business Growth Implement strict time management techniques to maximize productivity. Consider adopting a ‘batch' approach to work on similar tasks at set times for efficiency. Leverage automation tools for routine tasks to save time for strategic operations. Set specific, measurable goals for desired milestones to achieve within the business timeline. [40:38 - 49:34] The Power of Professional Diversity Engaging with varied business owners can lead to cross-sector innovation. Shared challenges across industries foster a supportive entrepreneurial community. Each member's 'secret sauce' becomes a learning opportunity for the group. Diversity in the group encourages more comprehensive problem-solving tactics. [49:35 - 50:18] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK Want the Videos? Pricing Calculator Sheila Murphy Wendy Hullmark Other Episodes in this series Go to for all episodes Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand EP 157 The Proven Profit Path Sessions -Day Three: Packaging and Pricing Tweets “If you're afraid and you're anxious and you're not sure about this, I want you to borrow my confidence. I'm going to lend it to you.”... Deb Boulanger "We wanna network, but we wanna network with intention."... Deb Boulanger SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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157 The Proven Profit Path Sessions- Day Three: Packaging and Pricing
11/30/2023
157 The Proven Profit Path Sessions- Day Three: Packaging and Pricing
Are you ready to revolutionize Your consulting game? In this 3rd episode of the five-part series of Life After Corporate, your host, Deb Boulanger dives into the fundamental principles of strategic marketing and building a successful business mindset. Join her and as she uncovers the essential elements of the client value ladder and shares valuable insights on pricing and packaging offers. Alongside these insights, she will introduce the empowering LAUNCHLAB program, tailored for the new entrepreneur looking to transition into the world of business. Get ready to embark on a journey of empowerment and knowledge as Deb equips you with the tools to navigate the path from corporate to entrepreneurship. Deb has unpacked essential entrepreneurial strategies, and market demand.The episode's conversation sheds light on the challenges and opportunities faced by early-stage entrepreneurs, emphasizing the need to focus on solving one problem at a time and aligning offers with client needs. The LaunchLab program stands out as a powerful resource, providing training, support, and a proven roadmap for women leaders looking to transition from corporate to entrepreneurship. So, whether you're just launching your business or seeking to refine your approach, the LaunchLab program offers the mentorship and framework needed to navigate the entrepreneurial landscape with confidence and intention - it's time to make your mark and stand out in the entrepreneurial world. [00:01-14:40] Packaging Your Value Identifying unique selling points Tailoring services to target audience Developing attractive and comprehensive service packages Creating clear and compelling pricing structures [14:41-20:30] Creating an Effective Client Value Ladder Identifying customers' hidden desires and fears Developing compelling offers at different price points Crafting a sales strategy to uncover value propositions Mapping out the customer journey in the value ladder [20:31- 35:34] Benefits of Having Three Different Offerings Increased flexibility in catering to customers' varying needs and budgets Diversification of revenue streams Ability to attract customers at different stages of their journey or with varying levels of experience Provides opportunities for upselling and cross-selling [35:35 - 45:28] Standing Out with Messaging and Market Positioning Crafting a powerful and unique message that resonates with your target audience Identifying your unique selling proposition (USP) and leveraging it in your marketing efforts Conducting market research to understand competitors vs your brand Developing a strong brand identity and positioning strategy [45:29 - 46:11] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK Want the Videos? Pricing Calculator Other Episodes in this series Go to for all episodes Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand Tweetable Quotes: "I will always shower you with love and support as you expand in your role as CEO of this growing business."... Deb Boulanger on her style of coaching "You wanna be on your payroll for a number of reasons. #1 is because if you're not on the payroll, your profits are inflated. So if you have a profit of 15% after payroll, then you're doing well. But we wanna pay ourselves well. "... Deb Boulanger on assessing your true profit SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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156 The Proven Profit Path Sessions- Day Two: Proving Demand
11/22/2023
156 The Proven Profit Path Sessions- Day Two: Proving Demand
If you're ready to break free from the confines of thinking small and take your entrepreneurial game to the next level, you're in for a treat! In session two of the Life After Corporate podcast, Deb Boulanger, tackles the essential topic of mindset and market research interviews. This is the second of a series of five episodes, Deb dissects the art of understanding ideal clients, crafting irresistible offers, and unleashing powerful marketing strategies. Get ready to challenge your limits, uncover valuable insights, and unlock the potential for extraordinary success in your entrepreneurial journey. This episode reminds us of the immense potential that lies within each of us. As we prepare to move forward into the next stage of pricing and packaging, let us remember the power of active listening and testing our ideas before investing. This session provides the blueprint for achieving our entrepreneurial dreams. Now, armed with the knowledge of scalable packaging, premium value pricing, and the experiences of successful entrepreneurs, it is time to take action. Because, in the world of entrepreneurship, 80% of success is just that - showing up and staying committed. Now is the time to unleash your true potential and embrace the opportunities that await. The time is now, and we are ready! [00:01-21:03] Reaching Your Ideal Clients Identify where your ideal clients congregate Establish yourself as an authority in your niche Create content that speaks directly to their needs Automate your marketing and sales process [21:04 -31:39] Creating Your Core Offer Design services to solve your client's burning needs Structure programs for outcomes clients want to achieve Price based on the value you deliver, not time spent Develop products to scale your impact [31:40 - 42:15] Building Your Audience Define your ideal customer avatar in detail Identify where your audience hangs out online Establish your authority and credibility through content Use social media ads to get your offer in front of them [42:16 - 51:18] Developing Your Expertise Become known as the go-to expert in your niche Create trainings to establish authority Write articles and guest blog posts to build awareness Speak at events to expand your reach [51:19 - 51:37] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK Want the Videos? Other Episodes you may be interesting in Go to for all episodes Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path Ep 123 A New Concept in Networking and Getting to YES Faster Tweetable Quotes: "And I think we're gonna see a fallout in this marketplace with people relying too heavily on AI tools for their content."... Deb Boulanger "The first thought is like, oh, I don't know where they are. And then if you really thought about it, they're everywhere. You know, they're following certain people, So they'll be in certain communities."... Deb Boulanger on where your ideal client is SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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155 The Proven Profit Path Sessions-Day One: Find Your Profit Path
11/16/2023
155 The Proven Profit Path Sessions-Day One: Find Your Profit Path
Are you a woman on a mission to transform your life for a Proven Profit in your industry? Look no further than this extraordinary episode of Life After Corporate. This is the audio version of a 5-day workshop Deb recently held on Zoom with over 50 female entrepreneurs Participating on the live and many more on the replay. Get ready to be inspired in this first session (out of 5) as Deb invites you into her world of women's empowerment, business sustainability, and the secrets to achieving lasting success. Deb explores the challenges female entrepreneurs face, uncovers the common pricing mistakes, and delves into the power of content creation. From launching a women's empowerment brand to navigating the complexities of pricing and profitability, she explores essential topics that will resonate with ambitious women looking to make their mark. Deb will go through the steps to creating impactful content, finding your niche, and positioning yourself as a leader in the market. Don't waste time preaching to people who don't want what you're offering; instead, focus on those who resonate with your message. You’ll learn about market research, qualitative data gathering, and genuine interviews with target clients that can provide valuable insights that will shape your offerings and meet the needs of the market. Start those conversations, uncover the demand, and make a scroll-stopping impact in your market. To get even more value out of this and the following 4 episodes, be sure to download the free workbook (the link is below). [00:01-18:05] Crafting Your Business Strategy Defining your target market and audience Conducting market research and competitor analysis Creating a unique value proposition Developing a comprehensive marketing plan Implementing effective sales strategies [18:05 -30:37] Navigating as a New Entrepreneur Understand the initial challenges of being an entrepreneur Develop a clear roadmap for your first week, month, and year Seek guidance and support from experienced mentors Adapt your package and pricing based on market demand Test and validate your business idea and solutions [30:38 - 40:58] Addressing Challenges in Gap Testing Identifying gaps in knowledge or understanding is crucial for targeted testing. Building trust within individuals can help them feel comfortable expressing their needs. Categorizing common themes in responses can provide valuable insights. Addressing challenges in gap testing involves analyzing data and adjusting strategies. The testing process requires balancing scientific principles and creativity. [40:59 - 52:36] Benefits of Effective Market Research Better decision-making based on reliable data Improved product development and innovation Enhanced customer satisfaction and loyalty Increased competitive advantage in the market Higher chances of business success and [52:37 - 53:12] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK Want the Videos? Book: The Power of Value Selling by Julie Thomas Other Episodes you may be interesting in Go to for all episodes Ep 123 A New Concept in Networking and Getting to YES Faster Ep 128 Is it Ethical to Use Chat GPT to Create Your Marketing? Tweetable Quotes: "And then a content strategy is what we have a lot of fun with because you need to stop the scroll, and you need to look at the common narrative and create a paradigm shift for how people can think about these challenges differently."... Deb Boulanger "And then a content strategy is what we have a lot of fun with because you need to stop the scroll, and you need to look at the common narrative and create a paradigm shift for how people can think about these challenges differently."... Deb Boulanger SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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154 Want Reliable Revenue? Here's the Roadmap You Need for Success!
11/02/2023
154 Want Reliable Revenue? Here's the Roadmap You Need for Success!
Ready to transform your business and tap into the vast opportunities of the coaching and consulting market? Look no further than this episode of Life After Corporate, hosted by the Deb Boulanger. In the informative sequel to last week's discussion, Deb delves deeper into the crucial step of testing before investing, offering a sneak peek into her upcoming live training session. Discover the four steps of the proven profit path framework - proving demand, packaging and pricing services, carving a premium position, and prioritizing your plan. Get the inside scoop on leveraging AI, conducting powerful conversations, and standing out from the competition. As women entrepreneurs, we have a unique advantage in the business world. By leveraging the proven profit path framework, we can stand out from the crowd and carve out a premium position in our marketplace. By proving demand through comprehensive market research and powerful conversations, we can understand the challenges and goals of our target audience, and position ourselves as the solution they've been searching for. Don't miss out on this opportunity to create a sustainable and thriving coaching or consulting business. Join us for our upcoming live training and take the leap towards true entrepreneurial success. [00:01 38] Steps to Detox from Corporate and Transition into Entrepreneurship Embrace the mindset shift and adapt to the different responsibilities and challenges Seek support and guidance from experienced entrepreneurs or mentors Develop a clear vision and purpose for your new business venture Take calculated risks and be willing to learn from failures and setbacks [06:39 -12:22] Effective Demand Research and Support Assumptions Conducting thorough demand research to understand client needs Knowing the steps to guide clients towards their goals Developing a step-by-step framework for client support Identifying the desired outcomes and value clients expect [12:23 - 18:22] The Importance of Consistency in Building a Premium Position Overcoming mindset challenges and making mindset shifts Resonating with your audience through consistent messaging Building a premium position by showing up differently Prioritizing the market research phase for a strong foundation [18:23 - 22:39] Effective Task Management and Service Delivery Carve out specific time in your week to focus on delivering services to your clients. Minimize distractions by batching your tasks and avoiding switching between different activities. Set aside dedicated time in your day for creating valuable content. Allocate specific time for conducting sales conversations with potential clients [22:40 - 24:25] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Website: Instagram: deb_boulanger LInkedIn: November 6-10 (2023) The Proven Profit Path Other Episodes You May Like Go to for all episodes 153 A 3-Step Guide to Skyrocketing Your Income 148 The Role of AI in Business Strategies and Market Research 136 Create Your Personality Brand to Attract the Right Clients Tweetable Quotes: “If you're a fractional chief financial officer, a fractional chief strategy officer, or a chief marketing officer, You can rapidly find yourself spending 50, 60, 70% of your time on service delivery. And you don't have enough time to carve out your premium position in the market”…. Deb Boulanger "And I think there's gonna be a backlash with some of the AI tools and people taking content that they've created in ChatGPT or Jasper or Claude or any number of the content creation AI tools out there and posting them verbatim on LinkedIn. I think there'll be a backlash there. The algorithms will figure it out sooner or later, and you'll probably be punished for it."— Deb Boulanger SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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153 A 3-Step Guide to Skyrocketing Your Income
10/25/2023
153 A 3-Step Guide to Skyrocketing Your Income
Brace yourself for an episode that will revolutionize your perspective on entrepreneurship! Today, on Life After Corporate, Deb Boulanger delves deep into the 3 crucial steps that are often overlooked, yet hold the power to transform your career trajectory. Say goodbye to the confines of the corporate world and unleash your full potential as a coach or consultant. Get ready to break free from the constraints of the corporate world and create your own path to success. From detoxing yourself from the corporate environment to embracing a new identity as a business owner. Don't settle for less when you have the skills and talents to create wealth on your own terms. Your future as a thriving entrepreneur is waiting for you. It's time to take the leap and rewrite your story. [00:01 07:23] Building and Engaging Your Email List Sending weekly newsletters to your subscribers Sharing relevant podcast episodes with your audience Converting your audience into email subscribers [07:24 -13:11] The Mindset Shift from Corporate Leader to Entrepreneur Importance of mindset shift when transitioning from corporate leader to entrepreneur Overlooking the mindset shift required in the corporate world Becoming mindfully aware of the inner dialogue and seeking community support [13:12 - 19:01] Importance of Researching Your Target Market Understand the demographics and characteristics of your target market Gain insights into the needs, desires, and pain points of your target audience Develop a deep understanding of your ideal client persona to tailor your offerings effectively [19:02 - 24:15] Building a Strong Email List Importance of segmenting your community on your email list Sharing relevant podcast episodes to provide value Converting audience into email subscribers for continued conversation [24:16 - 25:22] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Website: Instagram: deb_boulanger LInkedIn: November 6-10 (2023) The Proven Profit Path Other Episodes You May Like Go to for all episodes Ep 114. Knowing Your Worth with Barbara Huson Ep 110. How to Find Your Purpose Tweetable Quotes: "But I've also seen people make the transition from corporate to entrepreneur and rely too heavily on just 1 client. And maybe you have a 6 figure client, But, lord, if that client goes away or if that client reduces their spend, then you're stuck in a position of really having to hustle." ….Deb Boulanger "Just offer to give back. And there is this law of The more you give, the more you receive." ….Deb Boulanger SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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152. Make Your Words a Money-Making Machine with Afton Brazzoni
10/12/2023
152. Make Your Words a Money-Making Machine with Afton Brazzoni
Imagine a world where your marketing expertise connects with a larger audience, and where your writing can truly flourish. In this episode of Life After Corporate, host Deb Boulanger delves into the journey of her guest, Afton Brazzoni, who took the leap from a corporate marketing role to becoming a renowned content creator. She’ll talk about the importance of strategic messaging and thought leadership to optimizing content for search and creating a unique brand voice. Afton shares practical tips and strategies for creating impactful and engaging content. From client success stories and optimized blog posts to a unique brand voice and playbook, Afton has emphasized the need for a balanced approach that aligns both personal preferences and audience perception. So, if you're looking to enhance your content strategy and establish thought leadership in your industry, take Afton's guidance to heart. This episode will encourage you to start crafting content that not only resonates but compels your audience to take action. It's time to make your content scroll-stopping and truly make an impact in your industry. Brace yourself for a paradigm shift and embark on a journey to discover your true content creation potential in this inspiring episode of Life After Corporate. [00:01 14:38] Streamlining Content Creation Process Eliminating the need for brainstorming with a playbook Saving time and effort in content ideation Focusing on what the business wants to be known for Enhancing efficiency in content creation with a playbook [14:39 -23:28] Maintaining Consistency Across Platforms Website, LinkedIn, and Instagram voice alignment Avoiding a disjointed brand experience Authenticity in all interactions Operating from a place of purpose and integrity [23:29 - 28:59] Importance of Client Stories for Social Media Profiles Carousels as an effective format for client stories Benefits for clients to be profiled on social media feeds Enhancing client engagement and storytelling through profiles Showcasing client success and testimonials [29:00 - 33:07] Blog vs Newsletter vs Social Media Understanding the differences between blogs and newsletters Exploring the possibility of using a blog as a newsletter Leveraging blogs for social media posts Importance of strong call to action in blog posts to drive reader engagement [33:08 - 35:00] Closing Segment Connect with Afton through the links below Follow us on social media and leave a review Final words Connect with Afton Brazzoni Website: Facebook: scribenational Instagram: LInkedIn: Other Episodes You May Like Go to for all episodes Ep 149 The Power of Branding: Creating Impact in a Crowded World Ep 121 Keys to Unlock Your Social Media Visibilit Tweetable Quotes: “And so this idea of building trust Is really one of those key messages that I keep coming back to. Now I can talk about that in 50 different ways”....Afton Brazzoni "You really have to Dial into their expertise and learn how to translate it at a level that will resonate with a larger number of people."... Afton Brazzoni on Crafting your ideal message SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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151. Debt is Your Superpower with Diana Greshtchuk
10/05/2023
151. Debt is Your Superpower with Diana Greshtchuk
Are you ready to break free from the corporate world, shatter glass ceilings and rewrite the rules of success! Welcome to another episode of Life After Corporate with your host, Deb Boulanger. In this eye-opening installment, Deb welcomes Diana Greshtchuk, the formidable founder of Fan Your Flame. Together, they explore the complex relationship between women, money, and debt. They challenge conventional wisdom and shed light on the importance of seeking funding only after validating your business idea. This episode is a reminder that the path to entrepreneurial success is paved with strategic choices, financial resilience, and the courage to defy societal norms. Prepare to be blown away as Diana debunks myths, shares her personal journey, and unlocks the hidden potential of risk-taking and financial empowerment. This episode will empower you to challenge conventional wisdom, embrace opportunities for growth, and create a thriving business that defies all expectations. Remember, the right time for funding is when you have a proven plan, and the right type of funding is one that aligns with your values and vision. Empower yourself, step into your worth, and build the business of your dreams. [00:01 11:07] Understanding Financial Trauma and its Impact Exploring the experiences of individuals who have faced job loss and financial struggles Addressing the emotional effects of being ostracized due to economic circumstances Recognizing the significance of trauma-informed approaches in the financial space Creating safe spaces that prioritize empathy and understanding for individuals with financial trauma [11:08 -18:05] Legal Considerations and Entity Registration for Funding Understanding state-specific laws and regulations for accepting funding Seeking advice from specialists knowledgeable in funding laws Registering as a legal entity to be eligible for funding opportunities Exploring different funding options such as debt investors or angel investors [18:06 - 24:46] Addressing Gender Disparity in Venture Capital Funding Highlighting the alarming statistic of only 2% of female-led ventures receiving funding Advocating for increased awareness and support for female entrepreneurs Encouraging collaboration and mentorship among female founders and funders Exploring alternative funding options and resources for female entrepreneurs [24:47 - 29:04] Finding Connectors and Investors Connectors and investors often find you when you least expect it The potential for significant returns on investment over time The role of connectors in bridging connections and opportunities Investing in initiatives that empower women and change the world [29:05 - 30:01] Closing Segment Connect with Diana through the links below Follow us on social media and leave a review Final words Connect with Diana Greshtchuk Social Media Handles/Links: FB: IG: LinkedIn: LinkedIn: Public FB Group: RESOURCES Mentioned in the episode Fan Your Flame Financial Literacy Coaching Website: Important Links: Show Her The Money Documentary Film: You May Also Like These Episode Go to for all episodes 150 Transitioning from W-2 Employee to Business Owner: What You Need to Know 145. The Formula for Maximizing Impact and Income 113 Love Your Numbers with Ruchi Pinniger Tweetable Quotes: "I get emotional because these women are changing the world, and they need funding too."... Diana Greshtchuk on Women changing the world “I had a job where I wasn't feeling any passion. I felt so passionless. And that's not how I wanted to live the rest of my life spiraling into that predictability knowing that I was gonna end up a spinster”… Diana Greshtchuk on getting close to your personal mission SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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150. What you need to know about funding your business with Frank Capra
09/28/2023
150. What you need to know about funding your business with Frank Capra
Picture this: you've finally made the brave decision to leave your corporate job behind and embark on the exhilarating journey of starting your own business. But as you dive headfirst into the entrepreneurial realm, you quickly realize that accessing necessary funds isn't as straightforward as anticipated. In today's eye-opening episode of Life After Corporate, host Deb Boulanger is joined by her guest, Frank Capra, who takes us on a journey through the challenges of securing debt in the early stages of entrepreneurship. From the limitations imposed by traditional banks to the increasing interest rates that send shivers down your spine, Frank divulges the inescapable realities faced by those seeking funding post-corporate life. The landscape of lending and debt has changed dramatically in recent times, with rising interest rates and cautious lenders. But fear not, for there is a way to conquer these challenges and thrive in your post-corporate life. By strategically aligning your personal and business finances, showcasing profitability on paper, and staying mindful of your debt to income ratio, you can break free from the limitations and pave your own path of financial freedom and success. Brace yourself for some invaluable insights on how to leverage business credit cards and strategize your financial approach. This episode will encourage you to embrace the challenges, seize the opportunities, and let your entrepreneurial spirit soar to new heights. Remember, the power to redefine your life after corporate lies within your hands- it's time to make it happen! [00:01- 8:02] Considerations for Starting Your Own Business Focus on determining your passion and identifying the type of business you want to start. Develop a clear business plan outlining the steps, goals, and strategies for success. Seek advice and guidance from professionals, mentors, or business consultants. Maintain a financial safety net or savings to support yourself during the initial stages of your business. [8:03 -12:00] Importance of Being on Your Own Payroll Being on your own payroll ensures that you are treating your business as a separate entity and not commingling personal and business finances. It provides a clear record of your income and helps establish proof of consistent earnings, which is crucial when seeking working capital or loans. Being on your own payroll also allows you to take advantage of certain tax benefits and deductions available to business owners. It demonstrates financial stability and responsibility to banks and lenders, increasing your chances of obtaining favorable financing terms. [12:01 - 18:40] Business Credit Options Adapt to market conditions and offer business credit cards Consider bundling multiple business credit cards for scalability and additional income Utilize grace periods to defer repayment and manage cash flow effectively Provide entrepreneurs with alternative funding options, especially in early stages or pre-revenue periods [18:41 - 24:56] Financial Preparation for Starting a Business Importance of preparing early and ensuring sufficient funding Need to have a conversation about financial readiness and create a plan Developing a strategy to pay down debt and improve loan eligibility No harm in seeking prequalification without a credit check to assess readiness and available options [24:57 - 25:56] Closing Segment Follow us on social media and leave a review Final words Links Talked about on the Episode Pre-Qualification Form (Affiliate Code) Go to for all episodes 145. The Formula for Maximizing Impact and Income 113 Love Your Numbers with Ruchi Pinniger 109 The Cashflow Catch-22 And How to Avoid it Tweetable Quotes: “When the company doesn't look like it's making money on their tax returns, the bank is going to say, well, yeah, you're paying yourself money, but the company isn't making any money."... Frank Capra on Tax Returns and Bank Statements "You really want to show that no higher than 30%. If you're putting everything on your credit cards and making that number go through the roof, they're not gonna give you more. It's just not going to happen."...Frank Capra on Credit card utilization SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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149. Branding Power: Impacting a Crowded World with Jordan Duval
09/21/2023
149. Branding Power: Impacting a Crowded World with Jordan Duval
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148. Using AI in Your Business Strategies with Lauren Capwell & Lauren Shaw
09/14/2023
148. Using AI in Your Business Strategies with Lauren Capwell & Lauren Shaw
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147. 5 Ways I'm Using AI in My Business
09/07/2023
147. 5 Ways I'm Using AI in My Business
Welcome back to Life After Corporate with host Deb Boulanger! In this thought-provoking episode, Deb delves into the realm of artificial intelligence (AI) and its potential to transform businesses. With AI saturating news feeds and social platforms, Deb recognizes the need to demystify its uses and shares the 5 ways of leveraging AI tools that optimizes her business and assists clients in achieving greater efficiency in their marketing efforts. Don't miss out on this episode packed with valuable insights on integrating AI into your strategy. As AI continues to revolutionize the business landscape, it's crucial to embrace its potential. By taking advantage of AI tools effectively, such as ChatGPT, you can unlock a realm of possibilities. Seamlessly integrating AI into your marketing and content creation strategies can optimize efficiency, unveil hidden market insights, and propel your business to new heights. So, let's harness the power of AI and embark on an extraordinary journey of growth, innovation, and success to create our own remarkable success stories. [00:00 05:43] The Role of AI in Business Growth Dispelling common misconceptions about AI effectiveness Understanding the nuances of using AI tools effectively Leveraging AI for improved content creation and marketing Joining the upcoming AI-focused event to learn more [05:44 -10:02] A Smarter Approach to Market Research with AI Tools Prioritizing challenges and opportunities by using AI's ability to analyze and filter data Spotting patterns and gaining insights from research results with the help of ChatGPT Saving time and improving efficiency by leveraging AI for market research analysis Unleashing the power of AI to identify unmet needs and develop innovative solutions [10:03 - 14:27] Enhancing Landing Pages and Lead Magnets with AI AI-powered market research tools for better insights AI-assisted creation of landing pages and high-converting lead magnets Easy integration of AI into prompt creation for sales pages, webinar opt-ins, and lead magnets Ability to create enticing opt-in pages for free offers with AI assistance [14:28 - 17:39] Importance of Mindset in Entrepreneurship Mindset is key for entrepreneurial success Psychological challenges of entrepreneurs should not be ignored Mindset determines 80% of success in entrepreneurship Most business coaches do not focus on coaching mindset in addition to tactics and mechanics [17:40 -19:11] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Connect with Deb Boulanger Website: LinkedIn: Instagram: Event: Crack The Code To Reliable Revenues Here are some other Episodes of Life After Corporate you might enjoy. Go to for all episodes Ep 135 Trust Your Intuition: A Multi-Million Dollar Success Story Ep 116 How to Rewire Your Brain for Success Ep 80 The CEO Mindset with Leslie Grossman Tweetable Quotes: "Creating really great prompts is what will get you really great output."... Deb Boulanger "Something that would have taken at least a day or more, is complete within a few hours."... Deb Boulanger SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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146. Storytelling and the Perfect Pitch - Diane DiResta
08/17/2023
146. Storytelling and the Perfect Pitch - Diane DiResta
Sitting down with host Deb Boulanger is public speaking expert, Diane DiResta, who shares her insights on developing confidence and clarity in communication. From overcoming mindset obstacles to crafting compelling stories, Diane provides practical tips for both men and women to enhance their speaking skills. Whether you're an entrepreneur making a pitch or a professional building a reputation, Diane's expertise will empower you to present your ideas with clarity, impact, and authenticity. She reminds the listener that your voice matters, your story matters, and your presence matters, so don't let fear or self-doubt hold you back from sharing your expertise and inspiring others through your words. Embrace the power of scrappy resilience, develop your confidence, and master the art of public speaking. To make a difference you need to be seen and be heard. Remember, the world is waiting to hear your story. [00:01- 09:17] How to Learn and Improve Public Speaking Skills Recognize the importance of public speaking in various aspects of life, including corporate jobs Understand that confidence and mindset play a crucial role in effective communication Practice regularly to build confidence and improve clarity in delivering messages Continuously work on presenting oneself effectively, irrespective of the professional setting [09:18 -15:34] Common Ways People Sabotage Themselves Avoidance: People make excuses and find ways to avoid speaking or taking on communication tasks. Perfectionism: Fear of imperfection holds people back, particularly women, who may not take action unless they believe something is perfect. Fear factor: Fear of public speaking or communicating in any form can hinder progress. Identifying these saboteurs: It's important to recognize and acknowledge the self-sabotaging behaviors in order to overcome them. [15:35 - 22:10] Tips for Effective Public Speaking Prepare and have a structure in place before speaking Read the room and adjust your communication accordingly Use templates and structures like car context action or result when delivering a message Be concise and crisp in your delivery [22:11 - 28:27] The Importance of Making a Compelling Offer Overteaching and overwhelming the audience can prevent them from taking action. Finding a balance between appearing knowledgeable and making a powerful offer is crucial. Transitioning from education and storytelling to making an offer requires skill and strategy. Less is more when it comes to delivering information to the audience. [28:26 - 29:42] Closing Segment Connect with Diane through the links below Follow us on social media and leave a review Final words Connect with Diane DeResta Book: Website: Facebook: X (Formally Twitter) LInkedIn: Youtube: Here are some more episodes that you might like: Go to for all episodes Ep 141 Embracing Fear: A Mind Magic Approach with Tracy Litt Ep 131 From Self-Sabotage to Success: Practical Strategies to Thrive Ep 91. Insider Secrets on How to Become an In-Demand Speaker with Shannon Huffman Polson Tweetable Quotes: "Mindset is more important than skillset when it comes to public speaking." - Diane D'arresta "Entrepreneurs need to be concise and crisp in their pitches to grab and maintain people's attention." - Diane D'arresta SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; or on Instagram or our website at .
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