The Life by Design Business Podcast
The Life by Design Business Podcast by Claire Nicole Stansfield will bring you inspiration, motivation, strategy and everything in between!
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From 26.7% to 57.4% The feedback doubling my clients conversions.
07/02/2026
From 26.7% to 57.4% The feedback doubling my clients conversions.
Are you creating a freebie or running a masterclass and not getting the attendees you'd like? Have a gut feeling you are running traffic to messaging that isn't converting? Getting clicks on your landing page but people aren't giving you their email address? Are you not getting the leads and sales you want for your offers, so you always feel like you need to create something new? If you're wondering where you're going wrong, then this episode is for you! Because here's what I see again and again. It's rarely the offer that's the problem. It's the messaging and the copy wrapped around it. And those are the hardest things to spot when you're so close to your own work. In this week's episode of Life by Design, I'm literally reading the feedback I've recently left on my clients' copy — the subtle tweaks and adjustments that are seeing them get above industry standard conversions and results like that. This episode is for you if: You're getting clicks but not sign ups, and you don't know why You've been blaming your offer when something tells you that isn't really it You're creating content and showing up but it isn't converting the way it should You want to know what intentional, high converting copy actually looks like You want more people arriving on calls already excited and ready to work with you In this episode you'll discover: The one section of your landing page you need to get right and the mistake most people are making right there Why being too top line about your client results could be quietly costing you conversions The thing missing from most sales pages that makes people feel seen, held and ready to buy Why talking about half a transformation could be doing your offer a disservice The copy mistake I'm seeing everywhere right now that is eroding trust faster than most people realise The simple design fix that I can pretty much guarentee will dramatically increase your sign up rate, especially helpful if you are running ads. Ready to find out if your messaging is doing its job? and we'll talk about where you are in your business, what your goals are for the rest of the year, and exactly how I can support you to get there faster and with more ease.
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Everyone Needs This Simple Strategy To Build Trust And Attract Leads Right Now (And Most Businesses Aren't Using It)
06/15/2026
Everyone Needs This Simple Strategy To Build Trust And Attract Leads Right Now (And Most Businesses Aren't Using It)
Over the last couple of years there's been a trust recession online. Buyers are more sceptical, the online space is loud with Ai slop. And many business owners are finding that the things that used to work aren't working as well as they once did. Yet there is one simple strategy that has helped me build trust across all four of my businesses for almost 30 years to create demand, it helps build a sustainable business, and until now I have only shared this with my clients. It's helped me attract more leads, convert more sales, raise my rates. And build businesses that were in demand. The surprising part? Most business owners aren't using this simple strategy properly, and they're sitting on a goldmine of opportunity without even realising it. I see talented service providers every day who know they're brilliant at what they do. Their clients are getting incredible results. Yet the people sitting right in front of them still aren't seeing the full value of what they do. In this week's episode of Life by Design, I'm talking about one of the most overlooked trust building assets available to service providers right now and why I believe every business owner should be making it part of their marketing ecosystem. This episode is for you if: • You want your marketing to build more trust to get more people in your DM's enquiring. • You feel like your work deserves more attention than it's getting. • You know your clients get great results, and you wish more people knew how good you are. • You're looking for ways to stand out in a crowded market. • You want more people arriving on sales calls already excited about working with you. • You're thinking about raising your rates and want people to better understand the value of what you do. In this episode you'll discover: • Why trust has become one of the most valuable assets in business right now. • The overlooked strategy most business owners aren't using effectively. • Why this simple approach has been part of my businesses for almost 30 years. • How it supports lead generation, sales and conversions. • The role it plays in helping people see the value of your work. • Why it can become one of the hardest working assets in your marketing ecosystem to create demand and fill your offers. Free Resource I've put together my proven plug and play Strategic testimonial template for you for free that I've been using for decades across my companies to collect testimonials that feature on all my main marketing channels. Here's what you'll get to use today. FREE Strategic Testimonial Template Pack to help you put this strategy into action. Grab your free copy here. www.clairenicolecoaching.com/showcase/ Inside you'll find my exact request email, swipe files, strategic questions and framework so you can start using this in your business straight away.
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The exact feedback I'm leaving on my clients copy to help them fill out their offers in 2026.
06/08/2026
The exact feedback I'm leaving on my clients copy to help them fill out their offers in 2026.
I see so many brilliant business owners working incredibly hard and not getting the results they want, and it's because they hav't caught up with what people are craving. In this week's episode of Life by Design, I'm sharing something I've been noticing, that I've been supporting my clients to solve beacuse the businesses getting attention right now aren't necessarily the ones producing the most content. They're the ones creating connection, experiences, and sharing their unique perspectives. Their stories and what they believe to be true. and specifically what they're navigating right now, not 5 years ago. I share with you the most common feedback I'm giving on my clients Google doc too. In this episode we talk about: • Why so many business owners feel invisible online • The power of stories, perspective and lived experience • People buy from people and what this means for your marketing • How to create deeper connection with your audience and learn how I can support you to grow and scale your dream business without abondoning yourself in the pursuit of your goals.
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This Overlooked Strategy Is Helping Me And My Clients Fill Our Offers Faster Right Now
05/29/2026
This Overlooked Strategy Is Helping Me And My Clients Fill Our Offers Faster Right Now
This Overlooked Strategy Is Helping Me And My Clients Fill Our Offers Right Now Are you thinking "I'm working so hard. Why isn't this working?" You're showing up, Creating content, Sending emails. Running masterclasses, Launching offers. Trying all the things. Yet somehow the results don't match the effort you're putting in. When that happens, it's easy to assume something is broken. It's easy to convince yourself you need a new offer, a new strategy, a new niche, or a completely different plan. But what I’ve seen from my high touch, high level 1:1 coaching and small roster of clients is most often than not that's not actually the problem! What if the thing that's keeping you stuck is so much more straight forward? In this week's episode of Life by Design, I'm sharing the game changing strategy that helps me and my clients fill our offers faster, make better decisions, and stop wasting time fixing the wrong things. It's a strategy that most business owners completely overlook and the successful ones know about and are supported with. This episode is for you if: • You're putting in the work but not seeing the results you want • You're starting to wonder whether your business is actually working • You keep changing direction because nothing seems to be gaining traction • You're constantly looking for the next strategy, course, or idea • You want more sales, more clients, and more confidence in your decisions Inside this episode you'll discover: • The mistake most business owners make when results aren't happening fast enough Where your sneaky brain is likely having you focus on the wrong things • How to identify what's actually working in your business • The hidden opportunities sitting right in front of you • Why data tells a very different story from the one your brain is creating If you've been feeling frustrated, stuck, or wondering why all your effort isn't translating into more clients and sales, this episode is one you don't want to miss. Ready For A Fresh Perspective? The women I work with are smart, experienced, talented, and excellent at what they do. They don't need more information. They need clarity on what's actually keeping them stuck and support to apply the information in a way that gets them results and saves them time. I've helped clients go from zero and £2.5K months to consistent £10K to £18K months, fill their offers, raise their rates, launch scalable programmes, and create more predictable revenue. Often the breakthrough isn't doing more. It's focusing on the right thing. If you'd like support identifying what's working, what's not, and what needs to happen next to reach your goals faster, book a free coaching consultation. We'll look at where you are now, where you want to be, and the specific opportunities inside your business that could unlock your next level of growth.
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The hidden cost of hyper self awareness
05/15/2026
The hidden cost of hyper self awareness
This week’s episode of Life by Design is for the high achieving business owner who is constantly making herself wrong. The woman doing the mindset work. The journalling. The therapy. The personal development. The woman who is deeply self aware and always looking inward to see what she needs to fix. Because sometimes… it isn’t a mindset problem. Sometimes the problem is that you’ve become so conditioned to believe that you are always the problem. In this episode, I’m sharing a powerful conversation I had with a client recently that completely shifted the way she saw herself, her work, and the pressure she was placing on herself every single day. We talk about perfectionism, over self monitoring, nervous system pressure, flow energy, and why so many women in business are trying to force themselves to work in ways that simply are not supportive for them. I also share: • Why high achievers can end up suffocating their own creativity • How constant self correction creates stress in the body • The hidden cost of always trying to “improve yourself” • Why the presenting problem in business often isn’t the real problem • The importance of solving the right problems in your business • How women’s energy naturally fluctuates throughout the month and why that matters • The shift from pressure and judgement into self trust and allowing • Why personalised support helps you move through patterns so much more quickly This episode is also a reminder that building a successful business does not have to come from constant pressure, hyper vigilance, or making yourself wrong. There is another way. A more sustainable way. A way that allows you to create success without self abandonment. If this episode resonates with you and you feel ready for high level, personalised support inside your business, I’d love to invite you to book a free coaching consultation. We’ll talk about where you are in your business, where you want to go, what’s actually keeping you stuck, and how I can support you to reach your goals with more clarity, ease, structure, and support. You can book your free consultation Coaching Enquiries:
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This Is The Secret To Creating An Unforgettable Personal Brand And Having Sustainable Success
05/08/2026
This Is The Secret To Creating An Unforgettable Personal Brand And Having Sustainable Success
What if the reason your content is no longer converting has nothing to do with the algorithm… and everything to do with the fact that your audience is craving something else from you? In this week’s episode of Life by Design, Claire shares the biggest shift she’s seeing in the online space right now after 30 years of building successful brands and helping clients grow sustainable businesses. If you’re posting consistently but not seeing the sales, leads, engagement, or connection you want… If your content feels flat, forced, or like it’s blending into the noise… If you’re exhausted by the pressure to constantly create more, say more, and keep up online… This episode is going to hit home. Claire opens up about the huge difference between businesses that are building genuine connection and demand right now versus the ones disappearing into a sea of AI generated content and forgettable marketing. She shares why human connection is becoming one of the most valuable assets in business, what people are truly craving from brands and leaders now, and why your essence, your values, your energy, and your lived experience matter more than ever. Inside this episode, Claire shares: • What 30 years of growing 4 personal brands has taught her about what actually creates sustainable success • Why so many businesses are struggling to stand out online right now • The hidden danger of over relying on AI in your business and decision making • What audiences are craving • The real reason some people with huge audiences still struggle to make sales • What creates thought leadership and makes you the obvious choice in your industry Claire also shares personal reflections on building financial security through business, creating a life by design, and why women having financial independence matters so deeply to her. This episode is for you if you know you have something powerful to say but you’re struggling to translate what’s in your heart into messaging that truly lands. Because the businesses that will thrive moving forward are not the ones shouting the loudest. They’re the ones making people feel touched, moved and impacted. Listen now and discover what will help your business stand the test of time in a world full of noise. If you’re ready to create a stand out Personal brand and consistent £10K to £20K months, build a business that supports your life, and become the obvious choice for your dream clients, you can
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The conversation behind my client going from £1k months to consistent £18k months.
04/30/2026
The conversation behind my client going from £1k months to consistent £18k months.
There is one conversation I have with almost every single client I work with, and in this weeks episode I have decided to share it with you. It is a big part of why my clients results shift so quickly. The clients you see going from no sales to fully booked with a 3 month waitlist From 1K months to consistent 18K months From stuck and second guessing to clear, confident, and in demand In this episode, I am taking you inside that conversation so you can see exactly what is keeping your messaging from standing out and resonating in 2026 to bring you clients. This episode is for you if: You know you are good at what you do but your content is not converting into sales You feel frustrated watching others, and like you are the best kept secret. You hold back in your messaging because you are worried about how it will be received You are tired of blending in and want your content to get seen and you get paid so you can help more people You want your messaging to reflect your values and bring you dream aligned clients you'll love working with What we cover in this episode: The real reason people with less experience are making more sales than you Why “playing it safe” in your messaging is costing you clients What it actually means to create messaging that activates people to buy The role of polarising content and why it matters more than you think How holding back is sending your dream clients to the wrong people The essential piece you're missing that will help you grow, your visibility and business How to handle judgement, criticism, or people not agreeing with you The truth most people avoid Your dream clients are already out there looking for support. If your messaging is not speaking directly to their reality, they will buy from someone else. Not because that person is better But because they are clearer This episode will help you see where you might be holding back and give you permission to start saying the things that will have you getting more leads and making more sales. Ready for 1:1 support to solve the right problem and reach your next level? Book your free coaching consultation and we will look at where you are now, what is not working, and what needs to shift so you can move forward with clarity and confidence towards your own £10k-£20k months on repeat.
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Why You’re Hearing “I’ll Think About It” (And How to Change It)
04/23/2026
Why You’re Hearing “I’ll Think About It” (And How to Change It)
I'm reknowned for helping my clients 3 x their prices, creating demand and filling their offers to achieve consistent 10k-20k months, and here is one problem I see that has people trying to solve the wrong problem. In this week’s episode of Life by Design, we’re talking about one of the most frustrating things you can hear on a sales call: “I’ll think about it.” Because most of the time… it’s not a real maybe. It’s a no that hasn’t been said out loud. And if you’re hearing it regularly, it’s easy to assume your price is too high or that something isn’t working. But the truth is, it’s rarely about price. This is a conversation I’ve been having with multiple clients recently, and once they’ve made this shift, everything has started to change. More clarity. More confidence. More yeses on calls. Inside this episode, I’m breaking down what’s really going on when someone says “I’ll think about it” and what you can do to change it. This episode is for you if: You’re getting on sales calls but not converting as many clients as you’d like You keep hearing “I’ll think about it” at the end of calls You’re being ghosted after conversations that felt promising You’re questioning whether your pricing is the problem You know you’re good at what you do, but it’s not translating into consistent sales You care deeply about your clients and don’t want to overpromise Why you’re hearing “ I will thank about it” and how to fix it. Why low conversions are very rarely about money or price You'll discover- What’s really happening when someone ghosts after a sales call The hidden gaps in your messaging that are costing you greatly. What leads to your prospects indecision or a no. The sneaky fear that holds people back from solving this and how to think about it instead. How to create certainty, trust, and leadership on your sales calls so people buy. Book your free coaching consulation here to learn how my 3 decades expereince starting, growing and scaling businesses will help you https://clairestansfieldbook.as.me/?appointmentType=79247635
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Your next level results, more clients, more money and more freedom start here
04/17/2026
Your next level results, more clients, more money and more freedom start here
In this week’s episode of Life by Design, I’m taking you behind the scenes of something that shapes everything in your business- your calendar. Because the way you run your calendar will either give you freedom… or take it away and cost you your next level growth. After 30 years of running my own businesses, I’ve experienced very different seasons of life. From being single and working all hours, to becoming a mum, and now navigating perimenopause and the impact that has on my energy. And what I’ve learned through all of it is this: Your business is the vehicle for your life by design… but only if your calendar actually supports that. In this episode, I’m sharing how I structure my time now, the mindset behind it, and what I coach my clients through when they start to feel overwhelmed, overbooked, or stretched too thin. This episode is for you if: You’re making money but feeling like your time is no longer your own Your calendar feels full, but not fulfilling You’re saying yes to clients but starting to feel drained You want more space, more energy, and more control over your days You know your business should feel better than it does What I cover in this episode: Why more demand in your business can lead to burnout if you’re not careful The pattern of overbooking and why it happens as you grow How I structure my calendar to support my energy, not fight against it The importance of non negotiables and how to decide yours The non negotiables for scaling What will support your nervous system and your results The connection between your calendar, your mindset, and your sales What happens when your calendar creates safety instead of pressure The real reason strategy alone doesn’t work without the right support Listen now.
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The one secret behind my clients 3-4x ing their annual revenue
04/10/2026
The one secret behind my clients 3-4x ing their annual revenue
This One Pattern Could Be Running Your Entire Business (Without You Realising) If you feel like you’re doing everything right in your business… Showing up, creating content, working hard… But something still isn’t clicking… This episode will hit home. Because what if the real reason things feel harder than they should… isn’t your strategy? It’s what’s happening underneath it. In this week’s episode of Life by Design, I’m taking you behind the scenes of what I see every day inside my clients’ businesses… The subconscious patterns quietly running the show. The ones that: Keep you stuck at the same income level Make you second guess your decisions Drain your energy without you even knowing why And stop your business from feeling as good as you thought it would Even when everything looks like it should be working. This Episode Is For You If… You feel like you’re working hard but not seeing the results you expected You keep tweaking your strategy but nothing seems to fully land You’re overthinking decisions or constantly second guessing yourself You’re busy all the time but not moving forward in the way you want You know you’re capable of more, but something keeps getting in the way You’ve invested in courses or support but still feel stuck What I’m Sharing In This Episode Inside this episode, I’m breaking down the real patterns I see in my clients and how they show up in their businesses: The hidden ways your subconscious beliefs are driving your decisions How one pattern can quietly affect your sales, messaging, pricing, and growth Why you can’t out-strategise a pattern that’s running underneath everything The truth about overdelivering, people pleasing, and trying to control everything How the belief “there’s never enough time” is keeping you stuck and overwhelmed The pattern of hard work = results and how it’s slowing your growth How scarcity around money shows up in your pricing, selling, and decisions The subtle ways fear of rejection is affecting your visibility and sales What actually happens when you shift these patterns and step into a new way of operating
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The simple shift in your sales process that will help you book more clients
04/01/2026
The simple shift in your sales process that will help you book more clients
In this week’s episode, I am sharing what 3 decades of marketing and sales and filling every offer I have ever sold has taught me about increasing sales conversions, I have seen this not only in my own 3 service based businesses but inside my coaching clients businesses too: You'll learn The one simple shift that will change how your sales process works to book more clients What is really happening for your ideal client when they go quiet How to understand your client at a deeper level so your messaging lands Why follow up is not pushy, and how to do it in a way that builds trust and has you get hired. How to support your leads before they have even paid you The connection between your client’s patterns and their buying behaviour Why your conversions are not about more leads, but better messaging with no obligation to hire me the other side.
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The Key To Creating Clients Faster
03/24/2026
The Key To Creating Clients Faster
You’re showing up. You’re posting consistently. You’re doing what everyone says you “should” be doing… So why isn’t it converting? In this week’s episode, I’m sharing the missing piece I see over and over again from being on over 3,000 1:1 coaching sessions, with business owners whose content looks good on the surface… but isn’t bringing in leads or clients. I am also sharing my own experience of what it meant when I added this vital link and what changed as a result. Because it’s not just about being consistent anymore. There’s something deeper that your audience is either feeling… or not feeling. And that’s what makes the difference between content that gets ignored and content that brings in dream clients. This episode is for you if: You’re posting regularly but not seeing enough enquiries or sales You feel like your content isn’t landing You’re saying a lot of different things and nothing seems to stick You’re attracting the wrong people or no one at all You know you’re good at what you do but your content isn’t showing that You’re starting to feel frustrated, confused, or like you’re missing something What we cover: Why consistency without this missing link will not attract clients The real reason your content isn’t converting (and it’s not what you think) What this missing link actually means in your messaging How your energy and belief impact your content more than your words The moment everything changed in my business when I fixed this How to spot where your messaging is out of alignment Simple questions to help you reconnect to what actually works
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The moment you stop waiting and start growing
03/18/2026
The moment you stop waiting and start growing
This episode is for you if… You feel like there’s not enough hours in the day to work on your goals. You’re at full capacity Think you may be making things harder for yourself than they need to be You keep saying “I just need more time” You’re working hard but the results aren’t matching the effort You know something needs to change, but you can’t quite see what What we’re diving into The decision I made recently that’s given me more capacity to grow my business What we really need to do to move forward when things feel hard Why it’s sometimes hard to allow ourselves to have it what we know we need. How a different perspective can shift results and how we feel fast. if you want to learn how I can support you with my 30 years experience to reach your own £5k, £10k-£20k months on repeat faster and with more ease like my clients.
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The One Ingredient That Is Helping My Clients Turn Their Messaging Into Money
03/09/2026
The One Ingredient That Is Helping My Clients Turn Their Messaging Into Money
If you are like a lot of clients when they come to me, you are spending a lot of time creating content and not making the sales and money you want and need to be. Or Maybe like some of my clients, you are further along, ready to raise your rates, become recognised as a thought leader and want to scale. But your content is not turning into more clients. Instead it feels like you are talking into the void. You see other people in your industry attracting clients, growing their audience and filling their offers and you are left wondering what they are doing differently. You are not sure how to stand out, how to get seen. In this weeks episode I am sharing the one ingredient I help my clients uncover that changes everything about their messaging. It helps Them feel like a big deal. Their message becomes clearer and more powerful. They stop blending in and start standing out. And their messaging begins to attract the right people and convert into paying clients. This is something I see again and again inside my client work. When we uncover this together their marketing becomes easier, their voice becomes stronger and their messaging finally starts bringing in the clients they know they are capable of helping. This episode is for you if: • You are putting out content consistently but it is not bringing in clients • You feel like your message sounds similar to everyone else's in your industry • You are not sure how to stand out • You know you are brilliant at what you do but struggle to communicate it clearly- you feel like the best kept secret • You want your content and messaging to actually generate leads and sales In this episode I talk about: • Why so many talented women struggle to stand out in their messaging.The one missing ingredient • The reason some content attracts dream clients and other content gets ignored • Why marketing is not just about the words you write • The shift that changes how you show up in your messaging • Why uncovering this can completely transform the way your marketing performs If you would like support uncovering what makes your message powerful and magnetic so that the right clients start reaching out to work with you, you can In this 35 minute conversation we will talk about your business, where you are now, where you want to go and what might be getting in the way of you reaching your next level. If I believe I can support you I will share how we could work together. f not you will still leave the call with clarity on your next steps.
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How my client 4 x her old monthly salary from 2 sales posts last week.
03/03/2026
How my client 4 x her old monthly salary from 2 sales posts last week.
In this week’s episode, I’m pulling back the curtain to share what went into my client making 4 x her monthly salary from 2 sales posts.. and Another client who joined me for a one month intensive, sell two packages in just a few days from a handful of posts. From the outside, it looks instant. From the inside, there was intention, strategy and a lot of groundwork. If you’ve ever seen results like this and felt disheartened, frustrated or wondered what you’re doing wrong, this episode will give you the nuance behind the headline. Because it was never just about two posts. This episode is for you if: You’re showing up consistently but not seeing the sales you want You feel like people like you but aren’t buying from you You’re tired of launching different offers and confusing your audience You want consistent £5K, £10K or £20K months but your leads feel unpredictable You know your work is good, but your messaging doesn’t feel strong enough What I cover: Why people have more choice than ever and what that means for your marketing The two foundations your content must focus on in 2026 to get results What “activating messaging” actually means and why most businesses are missing it The secret that makes the biggest difference to creat big sales moments possible
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I’ve decided to make a BIG change to my coaching business, Here's why and what's next
02/24/2026
I’ve decided to make a BIG change to my coaching business, Here's why and what's next
I’m sharing a major shift in my business and why I’m SO excited for this and why it feels 1000% aligned with what I am seeing online right now. We are in what many are calling a trust recession. But I actually see it as a competency recession. Too many people have been sold promises by coaches without the experience, depth, or skill to deliver real transformation. And the result? Smart, capable business owners feeling disappointed and stung. After 30 years of building and scaling four successful companies, and nearly a decade coaching clients online to create in demand personal brands and filled out offers, I’ve decided it’s time to put my money where my mouth is. I am introducing a BIG change I am making to my coaching offer. In a time where trust is fragile, I believe leadership means stepping forward differently. In this episode, I talk openly about: • The conversations I’ve been having behind the scenes • My own experiences with both brilliant and disappointing coaching • The difference between credentials and real world lived CEO experience • Why the right support and true partnership matter more in 2026 than ever If you are working towards either your first £5k, 10K or consistent £10k to 20K months and you know you need experienced support to help you get there faster and with more ease and fun, I would love to speak with you. with no obligation to hire me, fit is incredibly important and so I'm choosing you as much as you are choosing me. Want to hear from my clients check out some of their
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How I created a 52.9% conversion on my cold traffic landing page this February.
02/16/2026
How I created a 52.9% conversion on my cold traffic landing page this February.
You can create the most valuable free training in your industry… And if you don't have dialled in messaging that effectively sells people on ehy they should give you their email and sign up, it won't convert as well as you want it to. If your masterclass, PDF or challenge is not converting the way you expected, it is rarely because the content is not good enough or that people don't want what you have to offer. It is almost always because your messaging isn't communicating it's true value. In this episode of Life by Design, I’m pulling back the curtain on what is actually driving strong conversion rates in my business right now and why so many talented, experienced business owners are struggling to get leads and book clients. Because it is not about posting more. And it is definitely not about collecting more qualifications. I’m sharing what has shifted inside my own funnels, what I had to learn when I first moved online, and what I now see over and over again in the businesses I coach. If you feel like you are working hard and still not seeing the numbers reflect your effort, this episode will land. This episode is for you if: You have created a freebie or free training and it is not converting how you hoped You are getting traffic but not enough opt ins to grow your email list You know you are good at what you do but it is not translating into leads sales You want a funnel that works and you can switch on whenever you want more leads and clients In this episode, you will walk away understanding: What will make your funnels perform to bring you clients The landing page mistakes that are costing you sign ups and driving your ad costs up. Why information alone is losing value in the current online space How strong conversions create stability and calm in your business I also share part of my own journey when I first entered the online space, why I felt frustrated despite decades of experience, and what changed everything. WATCH MAGNETIC MASTERCLASS NOW BOOK YOUR FREE 35 MINS COACHING CONSULATION TO LEARN HOW I CAN SUPPORT YOU TO GROW YOUR BUSINESS AND ACHIEVE CONSISTENT 5K, 10K-20K MONTHS. https://clairestansfieldbook.as.me/?appointmentType=79247635
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11 sales conversations in January and the mindset behind making it happen
02/06/2026
11 sales conversations in January and the mindset behind making it happen
In this week’s episode of Life by Design, I’m taking you behind the scenes of my most focused and productive January in over a decade and sharing exactly what led to: • 11 sales conversations • 3 new high level clients • Ongoing conversations with women ready to work with me • Exceptional conversion rates across my funnel And no, this wasn’t luck or hustle for the sake of it. This episode is about the mindset, commitment, and messaging decisions that created real momentum and why those same principles matter more than ever in 2026. I’m sharing honestly how I approached January with intention, why I decided to go “all in” on my business again after a family focused 2025, and how mindset work directly influenced the actions I took and the results I created. This episode is for you if: • You’re working hard but feel like your results don’t match your effort • You want more from your business in 2026 • You’re showing up consistently but sales feel slower or harder than they should • You sense that messaging and marketing need to change but aren’t sure how Inside this episode, I talk about: • The mindset practices I returned to and why they changed everything • Why commitment and decision making are non negotiable for growth • What “burning the boats” really looks like in business • Why messaging is the foundation of every strategy that works • How dialled in messaging led to high converting landing pages, emails and sales conversations • Why what worked in previous years no longer works in the same way • How mindset and messaging together create confidence, clarity and momentum I also explain why messaging is the key to unlocking every strategy working for you. If you want messaging that reflects the depth of your experience, positions you as the obvious choice, and cuts through the online noise in 2026, this episode will help you understand what truly matters now. Book a to see how my one to one high level coaching and mentoring support can support you to reach your goals. If you’re not ready for one to one support, you’re invited to join my Magnetic Messaging , where I’ll show you how to clarify what makes you stand out and communicate it in a way that attracts aligned, ready to invest clients.
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How I added an extra £23k in sales in just 20 days this month.
01/30/2026
How I added an extra £23k in sales in just 20 days this month.
The number one question online business owner are asking right now is “Why is my marketing not performing, or not performing as well as it used to?” Perhaps you have been asking the same. The truth is, what used to work no longer works in the same way. The online space has changed. AI has changed how content is created. And the majority of business coaches and training resources are still teaching strategies that worked five years ago. I know what cuts through now because I’ve built and scaled multiple businesses over 30 years, including growing companies by three times in saturated markets and challenging financial landscapes. In this episode, I’m sharing how I added an extra £23k in sales in just 20 days by focusing on one thing: messaging. The same work that has helped my clients have their biggest years in business. This episode is for you if: You’re doing all the “right” things but the results you and your business need and want aren’t there You feel like your content is getting lost in a noisy online space You’re fed up of posting content and sharing freebies that don’t convert You’re tired of tactics that used to work but now fall flat You want to stand out without forcing yourself to be louder or more visible Inside this episode, I talk through: Why what used to work no longer does and what to focus on instead How AI and saturation have changed how people buy Why most messaging advice keeps you sounding like everyone else How to create scroll stopping content that feels human and magnetic How I’ve built sought after, in demand services over 30 years in business Why messaging underpins every strategy and makes it work What actually positions you as the obvious choice in your space If you want your content and messaging to reflect the depth of your experience and attract people who are ready to invest, this conversation will help you see what truly cuts through now. Book your FREE (no obligation to hire me) consultation: REGISTER FOR MY FREE MASTERCLASS FOR MAGNETIC MESSAGING THAT GETS YOU BOOKED
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How I'm Getting a 40–45% Email Open Rate To My Cold Email List (and Why This Matters More Than Going Viral)
01/19/2026
How I'm Getting a 40–45% Email Open Rate To My Cold Email List (and Why This Matters More Than Going Viral)
How I Get a 40–45% Email Open Rate (and Why This Matters More Than Going Viral) If you’re tired of feeling like you have to be “on” all the time and constantly chasing the next algorithm change or trending audio. If you want your marketing to actually work without burning you out. And if you want people to want to open your emails, This episode will help! What if your business didn’t rely on being visible every single day on social media to make sales? In this episode of Life by Design, I’m pulling back the curtain on how I’m getting a 40–45% email open rate to a cold traffic audience and why high results like this that lead to more sales help to create more freedom, ease, and choice in my life and business because they don’t rely on social media. Because let’s be honest. If you’re doing “all the right things” Posting regularly, Creating freebies/Running masterclasses, and spending a ton of time building out funnels, but people aren’t opening your emails, clicking your links, or taking the next step, it can start to feel exhausting, frustrating and get expensive fast. In this episode, I’m sharing what actually makes the difference and what will get people opening your emails that you have put time into writing, so they actually read them and buy from you. In this episode, we talk about: Why a 40–45% email open rate matters more than follower count. The biggest mistake business owners make when it comes to their funnels. What to do when people aren’t opening your emails, joining your Facebook group, or taking the next step that you want and need them to. Why objections are not a reason to add another strategy and are instead an opportunity to sharpen your messaging. How thought leadership is often hiding in plain sight and why most experts don’t recognise their own If you’re goal is to have consistent £10K–£20K months in 2026, and you know your messaging and funnel strategy needs refining to make it happen with more ease and without having to always be on social media, I’d love to see if we’d make a great fit to work together. Book a with no obligation to hire me after.
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Secrets Behind my 90% Sales Call Conversion Rate- Without Being Pushy Or Salesy- Only Supportive.
01/12/2026
Secrets Behind my 90% Sales Call Conversion Rate- Without Being Pushy Or Salesy- Only Supportive.
If you’re doing all the things, showing up online, working on your messaging, getting people into your world, but during your sales calls you are getting sweaty palms when you need to say your price. Stuck in your head when you hear an objection, and aren’t converting calls in to clients in the way you want and need to, I recorded this episode is for you. Because more often than not if your sales calls aren’t converting, the problem isn’t your offer. It’s not your pricing. And it’s also not that people “can’t afford it”- (Even if that's what they are telling you.) In this episode, I’m pulling back the curtain on the real reason behind my 90% sales call conversion rate, and why my clients go on to create similar results without feeling pushy, awkward, or out of integrity. We’re talking about what’s really going on when someone says: “I need to think about it” “It’s not the right time” “I just can’t afford it right now” I need to speak to my partner. And why those words are rarely the true objection. You’ll hear why selling a transformation requires more than a script, what plays the biggest roles in your prospects buying decisions, and why being able to hold someone through that moment is serving. If you want to walk away from your sales calls without questioning yourself, your prices, or your offer, you will LOVE this episode to help you see sales differently. And more importantly, it will help you stop standing in the way of clients who genuinely want the transformation you offer. Book your FREE CONSULTATION here now >>https://clairestansfieldbook.as.me/consult. Can't find a suitable time email me
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How I Recently Helped A Client Fix Her Messaging To Take a Cold Traffic Landing Page To Have A 32% Conversion
01/04/2026
How I Recently Helped A Client Fix Her Messaging To Take a Cold Traffic Landing Page To Have A 32% Conversion
Have you spent your time and energy putting together landing page copy and you aren’t getting the sign ups you want? Or perhaps you’re getting some sign ups, but not from the people who want to pay your rates? In this episode, I’m sharing how I recently supported a client to increase her cold traffic sign up page conversion rate from 19% to an above industry standard 32% conversion. This episode is for you if: You’re feeling disheartened because your landing page isn’t converting as well as you want it to You’re feeling like the online space is too noisy, saturated and you don’t know how to get people wanting what you have to offer. You’re attracting people that say they can’t afford to work with you. Inside this episode, I talk through: How to give your messaging the edge that creates big results. How to write landing pages that will have you finally seen as the expert you are How to keep people on the page long enough to sign up. How to position yourself so your ideal client pays attention and wants to pay YOU The one huge layout mistake so many business owners make, that costs them a lost opportunity.- Listen until the end. If you want your landing pages to convert above industry standard without overhauling your entire business, this conversation will help you see what actually moves the needle. See my clients results, who were once where you are-
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How I Chose My Intentional Phrase for 2026 and the Science Behind choosing Words That Will Support You To Have Your Best Year Yet.
12/29/2025
How I Chose My Intentional Phrase for 2026 and the Science Behind choosing Words That Will Support You To Have Your Best Year Yet.
As ambitious business owners we all start a new year with good intentions. Goals, plans, ideas about what we want more of and what we are ready to leave behind. But when things feel harder than expected a word or phrase of the year as an anchor to come back to can be extremely powerful? In this episode of Life by Design, Claire shares the process she used to choose her intentional phrase for 2026 and why this practice has become such an important anchor for her success. This is not about replacing goals or strategy. It is about creating something you can come back to when your energy dips, when doubt creeps in, or when life pulls your attention in too many directions. Claire explores the science behind why words and language matter, how intention affects your nervous system and energy, and why the right phrase can help you stay connected to growth, confidence, and momentum throughout the year. She also shares the personal experiences that led her to her own phrase for 2026 and how listening to the body played a key role in choosing something that genuinely supports expansion rather than pressure. If you want 2026 to feel intentional, steady, and supportive while you work towards your goals, this episode will help you see how choosing the right phrase can quietly shape how you move through the year. In this episode, Claire explores: • Why an intentional phrase or word can support you on challenging days • How language influences energy, focus, and confidence • The difference between choosing a word that sounds good and one that actually supports you • Why intention helps you stay in the energy of success and growth • How to feel into the right phrase rather than forcing one • Using your phrase as a grounding point when things feel uncertain This episode is for you if you want to move through 2026 with clarity, intention, and a stronger connection to the life and business you are creating. Press play and discover why the phrase you choose matters more than you might think. If your success in 2026 is a non negotiable and you want high level 1:1 Business coaching and mentoring support to make it happen, book your free (no obligation to hire me.)
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What Will Give You the Competitive Edge. My 2026 Predictions.
12/22/2025
What Will Give You the Competitive Edge. My 2026 Predictions.
If you’ve noticed a decline in traffic, leads, or sales recently, this is a must listen to learn what will give you the competitve edge in 2026 from my 30 years experience lived experience doing this. The online space has shifted fast over the last 12-18 months. What worked even a year ago isn’t landing in the same way, and many business owners are creating more content, using more tools, and still wondering why things feel harder than they should. In this episode of Life by Design, I’m sharing my predictions for 2026 based on 30 years of building and scaling businesses, and standing out in saturated markets, plus nearly a decade coaching business owners to get fully booked and stay fully booked in the online space. I'm sharing what I’m seeing right now behind the scenes in my clients’ businesses and what I see will give businesses the competitive edge in 2026. This episode isn’t about trends or quick fixes. It’s about the quiet shifts that are already happening, why some businesses are feeling the impact more than others, and what I believe will matter most as we move into 2026. In this episode, we explore: Why traffic, leads, and sales are declining for so many business owners What’s changed in the online space and why it matters to your business The patterns I’m seeing in businesses that are still growing so you can apply them to yours Where business owners are unintentionally holding themselves back and what we are doing to fix it. If you want your business to feel easier in 2026, to make a big impact, whilst making a lot more money and paying yourself more.. you can't afford to miss this. Work with me I currently have one six month one to one coaching spot opening in January, along with a one month intensive available for the right fit clients. If you’d like to explore working together, you can email me at or book a
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137 - What No One Else Will Tell You About Planning for Your 2026 Goal - But I Will
12/15/2025
137 - What No One Else Will Tell You About Planning for Your 2026 Goal - But I Will
So many business owners are already deep in their 2026 planning. Mapping things out. Setting big financial goals. Trying to create the perfect plan that will finally make it work. And yet, this is the exact point where I see people unknowingly slow themselves down. In this episode of Life by Design, I’m sharing a perspective that comes from 30 years of entrepreneurship, building and scaling four companies, and a decade of coaching business owners at every stage of growth to sky rocket their sales. It was a recent client conversation, combined with something I heard from a very well known entrepreneur, that made me realise just how many people are putting unnecessary pressure on themselves when it comes to planning ahead and often getting it wrong. If you’ve ever felt like you need a bigger plan, a more detailed strategy, or everything mapped out perfectly before you can hit your next income level, this episode will make you think differently. This is not about throwing structure out of the window. And it’s definitely not about winging it. It’s about understanding what actually moves the needle, and creates results. Whether you’re working towards your first six figure year or on your way to multiple six figures, this episode will give you permission to breathe, and approach 2026 with a very different mindset. RESOURCES: Book a free consultation: View my client testimonials: Email me at claire@clairenicolecoaching.com Visit my website Find me on Facebook: Leave a review on iTunes:
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This is the Needle Mover Your 2026 Results Depend On
12/08/2025
This is the Needle Mover Your 2026 Results Depend On
If you’ve been feeling disconnected from your content, holding back when you go to talk about your offers or noticing that pitching suddenly feels awkward, this episode is going to feel like you’ve finally exhaled. Because what I’m sharing today is something every business owner bumps up against no matter how established they are, how long they’ve been in business or how confident they look online. Most people assume they just need better content, a new hook, more consistency, or a fresh idea. But the real block sits underneath the surface, and it directly affects how you show up online, how you speak about your work and how confidently you promote your offers. When this one piece shifts your message becomes clearer, selling feels more natural and showing up feels fun. This is the needle mover your 2026 results depend on. Inside the episode, I’m sharing: • why I see my clients who are even the most experienced of business owners hit this block • what I see with my clients is really happening when your content feels flat or unclear • how subconscious beliefs quietly derail your messaging If you want to feel more confident talking about your work and promoting your offers in 2026 to have your best year yet, this episode is for you. Press play and let this be the shift that changes how you show up and sell in 2026. RESOURCES: Book a free consultation: View my client testimonials: Email me at claire@clairenicolecoaching.com Visit my website Find me on Facebook: Leave a review on iTunes:
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My Biggest Leadership Lessons from Leading a Team of 15 and Thousands of Clients
12/01/2025
My Biggest Leadership Lessons from Leading a Team of 15 and Thousands of Clients
Unmissable if you’re scaling to 6 or multi 6 figures in 2026 with a business that supports you. If leadership feels confusing or heavier than you expected as you grow with more clients and more team, It's because most of us were shown a version of leadership that doesn’t match who we are or how we want to run our businesses. And if you’re scaling to 6 or multi 6 figures, holding more clients, or bringing in support, that old picture of authority can make you second guess yourself every step of the way. In this episode, I share the real story of leading my agency with 15 team members and thousands of clients, and what really works and feels good to everyone. If you’ve ever wondered: Why leadership or the thought of stepping into leadership, feels uncomfortable How leading well shapes loyalty Why setting boundaries feels hard or awkward Why “being strong” to lead others sometimes feels like becoming someone you don’t recognise Why holding more clients or team members can feel overwhelming …this conversation will shift your perspective and allow leadership to feel more natural. I open up about the lessons that shaped me the most, the ones that helped me lead well, stay grounded, communicate clearly, and hold people with care while running a very high pressure business. And if growing to 6 or multi 6 figures is on your goals for 2026, this episode is unmissable. Because leadership becomes one of the quiet, foundational pieces that determines how much you can hold, how sustainable your growth is, and how enjoyable your business feels as you scale. If you want a business that supports you, gives you more space, and allows you to live your own life by design, this episode will give you the insight you didn’t know you needed. Tune in to hear the story behind the business and what leadership really looked like on the inside. RESOURCES: Book a free consultation: View my client testimonials: Email me at claire@clairenicolecoaching.com Visit my website Find me on Facebook: Leave a review on iTunes:
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The Surprising Shortcut to Six and Multi Six Figures
11/24/2025
The Surprising Shortcut to Six and Multi Six Figures
If you’ve been telling yourself that the way to hit six or multi six figures is by doing more… more platforms, more content, more offers, more ideas, more everything… You are not alone and this episode is going to feel like a breath of fresh air. Because if you’re spinning plates, feeling overwhelmed and stretched thin, and constantly wondering how on earth you’re meant to scale when you barely have the capacity to keep up now, this conversation is for you. In this week’s episode, I share the real shortcut to growing to six and multi six figures… and it’s probably the opposite of what you’ve been doing. Inside, you’ll hear: • The mindset mistake that keeps so many women stuck in the trap of “I need to do more to make more” and why it slows your growth • Why being visible everywhere isn’t the thing that gets you fully booked or scaled • How the pressure to be on every platform or add more offers actually creates a catch 22: too overwhelmed to grow, but needing growth to get out of overwhelm • The truth about scaling that almost no one talks about… and why most women are working far harder than they need to • The hidden reason your income isn’t reflecting the amount of effort you’re putting in • What focusing on one scalable offer aligned with your revenue goal can do for your time, energy and results • Why refinement will take you further than constantly creating something new • How I help clients identify the leaks in their funnel, master their platforms, and scale to 6 and multi 6 figures by doing less and without adding more pressure or more work • Why the real shortcut is focus, structure and support… not hustle If you’ve been drowning in tasks, overwhelmed by ideas, or feeling like you need “all the things” before you can scale… this episode will give you clarity, direction and permission to simplify. And if you want the step by step process to scaling the simple way, Claire is teaching it inside her free Simple way to scale masterclass. RESOURCES: Join the Space to Scale Masterclass: Book a free consultation: View my client testimonials: Email me at claire@clairenicolecoaching.com Visit my website Find me on Facebook: Leave a review on iTunes:
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No one wants to tell you how simple scaling gets to be, but I will, start here!
11/17/2025
No one wants to tell you how simple scaling gets to be, but I will, start here!
If you're ready to move into one to many but feel like you're drowning in tasks, constantly behind and wondering how you’ll ever find time to think of and create a new offer, let alone launch it, this conversation is going to put you on the path to scaling the simple way. Inside, I reveal: • One of the four biggest mistakes I see service based business owners make when they try to scale and why it creates the exact catch–22 you’re stuck in: too overwhelmed to grow, but needing growth to create space. • The truth about scaling that almost no one talks about. It doesn’t require more offers, more funnels, more content or more work. In fact, most women are doing way too much. • Why your income isn’t reflecting the sheer amount of effort you're putting in. I break down the hidden reason your business feels heavier than it needs to. • The real secret to scaling with ease. It starts with one offer aligned with your revenue goal – not the endless list of ideas and to do's that leaves you spinning in circles. • How streamlining gives you your time, energy and momentum back. If you feel scattered, it’s because your business is scattered. I show you how to fix that fast. • The simple method I have used to 3x capacity and income and why repeating, refining and improving one scalable offer will take you further than constantly creating something new. If you’re exhausted from trying to do it all, craving structure and wanting to scale without burning yourself into the ground… this episode will feel like the permission slip you’ve been waiting for. And if you want the step by step process to scaling the simple way, I am teaching it live inside my free masterclass Space to Scale on 17 November at 2pm. Grab your seat here: RESOURCES: Join the Space to Scale Masterclass: Book a free consultation: View my client testimonials: Email me at claire@clairenicolecoaching.com Visit my website Find me on Facebook: Leave a review on iTunes:
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Might this be the Missing Link that's keeping you from hitting your next big financial goal and a life you love.
11/10/2025
Might this be the Missing Link that's keeping you from hitting your next big financial goal and a life you love.
You didn’t start your business to feel like this. Overworked. Stuck at an income ceiling. Saying yes to clients who don’t light you up. Wondering where the freedom, fun, and flexibility you dreamed of went. In this episode, I share the fundamental piece that may be missing within your business that is missing from so many businesses I see. It’s the piece that when you unlock it, and infuse it, it will make everything else feel so much easier. This is the missing link to having it all. More money. More fun. More freedom. More time to live your life by design. If you’ve been doing all the right things but it still doesn’t feel right, this episode will help you see why… and what to do about it. Listen now if you’re ready to: Hit your next income goal Enjoy your life and business again Attract clients you genuinely love working with Build a business that feels as good as it looks on paper This shift changes everything. RESOURCES: Join the Space to Scale Masterclass: Book a free consultation: View my client testimonials: Email me at claire@clairenicolecoaching.com Visit my website Find me on Facebook: Leave a review on iTunes:
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