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Building a Fan Base with the Alabama Twisters
03/03/2026
Building a Fan Base with the Alabama Twisters
Alabama Twisters: When Competitors Become Teammates What happens when nine gym owners stop competing against each other — and start building something together? The Alabama Twisters are a professional jiu jitsu team competing in the Professional Grappling Federation (PGF), a submission-only league built for action. No points. Only submissions. There’s even a shot clock for stalling — because in this league, you get penalized for being passive. In this episode, Carrie talks with Russell Marbut, Matt Elkins, and Flearoy Brown about: How the PGF rule set works Running a team with nine owners Why collaboration beats competition Why they prioritize authentic content over AI-heavy marketing How they’re building Alabama jiu jitsu culture from the ground up Even if you don’t train jiu jitsu, this episode is about entrepreneurship, structure, and building something that lasts. 🎥 Watch the Full Episode on YouTube 📺 Watch the Alabama Twisters Live PGF World: Alabama Twisters: Website: Instagram: 📢 Thanks to Our Sponsor, Infomedia: Join us at Localist Lab:
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