Rush Hour with Logical Position
Helping your brand grow through conversations with businesses and digital marketing experts.
info_outline Apple iOS 14 Privacy Update & Facebook Ads 04/27/2021
Apple iOS 14 Privacy Update & Facebook Ads Today Nick Zatta, Sr. Account Manager at Logical Position interviews Emma Huschka, Director of Paid Social Client Services, about Apple's new iOS 14.5 Privacy Update. This update was made available to iPhone users on Monday, April 26. LP's Paid Social team has been preparing for this update for month's and today Emma lays out everything we know about this update and the effects it will have on advertisers.
info_outline What Is Search Engine Optimization? | Digital Marketing 101 03/15/2021
What Is Search Engine Optimization? | Digital Marketing 101 You Put A Lot Of Work Into Your Website, But None Of It Will Matter If The Right People Can’t Find It.Search Engine Optimization Will Increase The Traffic To Your Website, And Make Sure Your Visitors Are Looking For What You Offer. Today We’ll Be Giving An Overview Of The Basic Concepts Behind SEO. Today SEO Content Writers Brianna Borman And Paige Wiser Are Joined By Logical Position’s Nick Tursi, Manager Of Content Strategy Who Helped Pioneer Our Search Engine Optimization Department.
info_outline LivBar's Jessi Freitag And The Importance Of Testing Marketing Channels 03/01/2021
LivBar's Jessi Freitag And The Importance Of Testing Marketing Channels In today's episode we take a deep dive on how a small organic superfood energy bar company quickly took advantage of various digital marketing channels to help reach a national audience. Further, we discuss how a well balanced, diversed, and ever changing marketing strategy provides a plethora of insight to make valuable decisions that drive a return on ad spend.
info_outline The Importance Of Modern Recruiting And New Hire Training With Antwone Stewart And Steve Prosapio 02/15/2021
The Importance Of Modern Recruiting And New Hire Training With Antwone Stewart And Steve Prosapio In Today's Episode We Aim To Celebrate Black History Month By Discussing The Importance Of Modern & Diverse Recruiting Techniques And The Significance Of New Hire Training. Further, We Explore How Google And The Digital Marketing Industry Have Come Together To Promote Communities Of Color By Advancing Education, Equality, And New Reform Actions.
info_outline Why It’s Important To Help Small & Local Businesses with Ryan Garrow of Joyful Dirt 01/30/2021
Why It’s Important To Help Small & Local Businesses with Ryan Garrow of Joyful Dirt Today, Julian Gray interviews Jeff Haugen, an SEO Analyst from our Chicago office, about a recent article he wrote about why you should support local small businesses. Then, Karly Scott interviews Ryan Garrow of Joyful Dirt, a best-selling organic plant food on Amazon. Ryan talks all about the pivots and changes his business made in 2020 and what strategies small businesses should take in 2021. Lastly, Julian Gray gives us an online starter kit for small businesses.
info_outline #13 PPC Year In Review with Matt Bowen 01/19/2021
#13 PPC Year In Review with Matt Bowen Quarantine and social distancing guidelines have largely moved the business world entirely online, and pivots have been necessary to navigate unprecedented circumstances. Likely, your business started and ended the year of 2020 with a very different sets of goals, challenges, and experiences. In today’s episode we sit with our very own Matt Bowen to discuss what data, trends, and more we saw on our end in 2020!
info_outline #12 Medical Supplies w/CWI Medical 08/28/2020
#12 Medical Supplies w/CWI Medical Today, you’ll hear a conversation between Mason Davis and Noah Lam of CWI Medical. Noah discusses getting medical supplies out to customers and some common items that have been hard to acquire during this time.
info_outline #11 Free and Fast Shipping on Google w/Jared Sisk of Google 08/05/2020
#11 Free and Fast Shipping on Google w/Jared Sisk of Google Today, you’ll hear a conversation about Free and Fast shipping on Google. This is a new feature on Google Shopping that was announced on July 15, 2020. It allows you to show customers that you offer free 2 day shipping through an indicator on your shopping ad. We think is pretty huge as e-commerce has becomes so important over the last few months. Today to discuss it are Ryan Garrow, our Director of Partnerships & Client Solutions, and Jared Sisk, Strategic Partnerships Manager at Google Shopping. Enjoy.
info_outline #10 Reopening a Small Retail Business w/Andrea Garrow of Joyful Seed 07/01/2020
#10 Reopening a Small Retail Business w/Andrea Garrow of Joyful Seed Today Mason interviews Andrea Garrow about the impact and ways she's pivoted because of COVID and how she's re-opened it. Andrea is the owner of Joyful Seed, a small lifestyle boutique retail business. They explore the impact of COVID on her business, the growth they've seen by focusing on their website, and how exactly how they are reopening.
info_outline #9 Conversion Rate Optimization 101 w/Jon MacDonald of The Good 05/26/2020
#9 Conversion Rate Optimization 101 w/Jon MacDonald of The Good Mason talk to Jon MacDonald of The Good about what Conversation Rate Optimization is. Jon dives into ways you can improve your own CRO.
info_outline #8 Snow Sports & Cycling Industry Trends w/David DeMartini of POC 05/19/2020
#8 Snow Sports & Cycling Industry Trends w/David DeMartini of POC David DeMartini, Chief Marketing & Digital Officer of POC, breaks down the changes he's been seeing in the snow sports & cycling industries. POC is a Swedish company with a strong mission to protect lives and reduce consequences of accidents for gravity sports athletes and cyclists.
info_outline #7 - How Local Coffee is Surviving & Serving the Community w/Lauren & Ben Reese of Lionheart Coffee Company 05/12/2020
#7 - How Local Coffee is Surviving & Serving the Community w/Lauren & Ben Reese of Lionheart Coffee Company Today we talk with Ben and Lauren Reese of Lionheart Coffee Company. We discuss all the ways in which their business has pivoted in light of COVID-19 and the amazing free sack lunch program that they've started in order to feed those who are in need during this time.
info_outline #6 - Ecommerce Insights w/Kasey Lisk of BigCommerce 05/11/2020
#6 - Ecommerce Insights w/Kasey Lisk of BigCommerce Today we interview Kasey Link about the huge changes she's seen in Ecommerce. Kasey is the Global Marketing Director at BigCommerce. BigCommerce offers powerful Ecommerce tools that turn shoppers into customers.
info_outline #5- Staying Positive through Struggle as a Small Business w/Jeffrey Weiss of Amol’s Party & Fiesta Supplies 04/30/2020
#5- Staying Positive through Struggle as a Small Business w/Jeffrey Weiss of Amol’s Party & Fiesta Supplies Ryan Garrow interviews Jeffrey Weiss of Amol’s Party & Fiesta Supplies in San Antonio, Texas. Amol's has been heavily affected by the pandemic but Jeffrey shares the ways he's made adjustments and why he's staying positive.
info_outline #4 - How Craft Beer is Surviving w/Brian Bovenizer of Fort George Brewery 04/24/2020
#4 - How Craft Beer is Surviving w/Brian Bovenizer of Fort George Brewery In today's episode Mason Davis & Ryan Garrow interview Brian Bovenizer of Fort George Brewery in Astoria, Oregon. Fort George is one of the fastest-growing breweries in the U.S. and produces over 40 varieties of beer.
info_outline #3 - Staying Connected with Your Team Virtually 04/22/2020
#3 - Staying Connected with Your Team Virtually In today's episode Mason Davis interviews Emmy Thomas, our Recruiting Manager at Logical Position. Emmy manages a large team that’s spread across offices all across the country so she has been finding ways to stay connected with her team for a long time now. Emmy talks about the best platforms and methods for staying connected as well as great virtual team-building activities and games to keep morale high.
info_outline #1 - Amazon Shipping Times, Selling Direct to Consumer & Industry Trends 04/21/2020
#1 - Amazon Shipping Times, Selling Direct to Consumer & Industry Trends In today's episode, Mason Davis interviews Nick Zatta, a Sr. SMB Account Manager at Logical Position. Nick’s clients range from retail to service-based and everything in-between.