When Science Speaks

When Science Speaks is a web series profiling innovative and interesting people working in science and technical fields - from academia, to industry, to the non-profit world. Mark and his guests explore: how to be a powerhouse advocate for science and your research; how to advance your career in meaningful ways that make you happy; how to push back on the assault on science; and other related issues of interest happening in the world. You can listen and subscribe to the podcast on your favorite app or podcast player.

Navigating the Academic Job Market Like an Insider with Emmanuel Tsekleves, Ph.D. 09/16/2024

Navigating the Academic Job Market Like an Insider with Emmanuel Tsekleves, Ph.D. Episode Summary: This insightful episode features Emmanuel Tsekleves, Ph.D., a full professor at Lancaster University and research director in Lancashire, England. Emmanuel shares his personal journey from Ph.D. graduate to full professor by age 40 and offers invaluable advice on how Ph.D. candidates, postdocs, and early-career academics can successfully navigate the complex academic job market. From avoiding common application mistakes to the importance of securing funding, this conversation is packed with practical tips for aspiring academics. Key Takeaways: Start Early & Learn from Mistakes: Dr. Tsekleves highlights the importance of mentors and learning from early mistakes in his academic journey. He emphasizes that mistakes can be powerful learning tools but suggests it’s even better to learn from others’ experiences. Transitioning from Postdoc to Assistant Professor: Many postdocs fall into the trap of discussing future research plans rather than focusing on securing funding. Emmanuel explains how this common pitfall can hinder postdocs’ chances of securing tenure-track positions. Application Quality vs. Quantity: Sending out many generic applications will likely yield poor results. Emmanuel stresses the importance of focusing on a single application, conducting thorough research on the institution, and aligning your application materials with their specific needs. Speak to the Postholder: Before submitting an application, Emmanuel suggests reaching out to the academic contact listed in the job ad. This helps you gain insider information, shows genuine interest, and gives you visibility with those making hiring decisions. Show How You Add Value: Instead of listing your qualifications, demonstrate how your skills and experience align with the needs of the institution. Show how you can contribute to their teaching programs, research groups, and overall mission. Actionable Tips: Avoid Common Pitfalls: Postdocs need to shift their mindset from talking about research to discussing the funding they can attract. Learn to demonstrate value by focusing on what you bring to the institution. Prioritize Quality Over Quantity: Tailor each application specifically to the institution and role, showing how your research and teaching expertise fit their culture and objectives. Engage with the Hiring Institution: Reach out to the postholder before submitting your application. It gives you a chance to learn more about the role and make a strong impression. Research and Personalize Your Applications: Whether you’re applying for a postdoc or a tenure-track position, be sure to thoroughly research the department and align your cover letter, research statement, and teaching statement with their current projects. About Dr. Emmanuel Tsekleves: Dr. Emmanuel Tsekleves is a professor at Lancaster University, where he also serves as research director. His work includes mentoring early and mid-career academics, helping them publish high-quality research, secure funding, and navigate the academic job market. He offers a variety of resources, including training programs and his popular newsletter, Academic Insider. Connect with Dr. Emmanuel Tsekleves: LinkedIn: Twitter/X: Instagram: /episode/index/show/markbayer/id/33066152

Bridging the Communication Gap: Tips from "Speak Like a CEO" Thought Leader Oliver Aust 07/19/2024

Bridging the Communication Gap: Tips from "Speak Like a CEO" Thought Leader Oliver Aust Bridging the Communication Gap for Scientists and Engineers: Insights from “Speak Like a CEO” Thought Leader Oliver Aust In this episode of When Science Speaks, I sit down with Oliver Aust, one of the world’s preeminent experts on leadership communications. Oliver has helped hundreds of founders and CEOs become top 1% communicators, including many leaders with a scientific or engineering background. Oliver shares actionable tips and insights in his books, LinkedIn and newsletter, as well as on his popular podcast, Speak Like a CEO. Those interested in working with Oliver can join the Speak Like a CEO Academy (links to Oliver’s offerings in the Resources section below). During the episode, Oliver highlights common communication challenges and offers strategies for improvement, such as using clear structures, storytelling, and simplifying language. He also emphasizes the importance of understanding one's audience and dealing with linguistic nuances for non-native English speakers. 00:00 Introduction: The Power of Clear Communication 00:21 Challenges for Scientists and Engineers 00:39 Career Transition Beyond Academia 00:54 Exploring Communication Improvement Options 01:00 Guest Introduction: Oliver Aust 01:57 Common Communication Blind Spots 03:28 Transforming Leadership Communication 04:41 Practical Hacks for Effective Communication 06:18 Case Studies and Real-World Examples 10:33 Overcoming Language Barriers 16:44 Final Thoughts and Actionable Tips 19:08 Conclusion Resources Mentioned in the Episode Oliver’s profile Oliver’s books: Available on this Message Machine: How Communications Will Make You an Unstoppable Founder Unignorable: Build Your Personal Brand and Boost Your Business in 30 Days Mastering Communications: How CEOs and Executives Can Build a Great Reputation in the Digital Age How to Speak Like a CEO: How successful leaders communicate Speak Like a CEO: /episode/index/show/markbayer/id/32208627

Maximizing Mentor Relationships with Bill Mahoney, Ph.D. 07/12/2024

Unlocking Entrepreneurial Success: From Whitewater Kayaking to High-Stakes Startups with Gerrit McGowan 06/14/2024

Integrating Physical Activity into Busy Lives with Dr. Amy Bantham 06/07/2024

Engineering Excellence and Effective Communication: Insights from Monique Mills 05/31/2024

Engineering Excellence and Effective Communication: Insights from Monique Mills Episode Summary: In this episode of "When Science Speaks," host Mark Bayer welcomes Monique Mills, an engineer renowned for her exceptional science communication skills. Monique shares her unique journey and discusses the importance of communication in engineering and career development. Key Topics Covered: Introduction to Monique Mills Monique Mills, an accomplished engineer and communicator, joins the show to share her insights on balancing STEM skills and communication. Importance of Science Communication in STEM Careers Discussing the critical role of effective science communication in advancing engineering careers and its impact on professional growth. Monique's Personal Journey Exploring Monique's background, her path to becoming an engineer, and the challenges she faced as the youngest of 13 siblings and the first in her family to attend college. Career Development Tips for Engineers Practical advice on how engineers can enhance their career development through improved communication skills. Role of Communication in Engineering Projects The significance of being able to convey complex scientific concepts to diverse audiences and stakeholders. Monique's High School Achievement Monique shares her experience of graduating third in her high school class despite missing most of her sophomore year. Her story highlights the influence of perseverance and natural talent. Women Excelling in STEM A discussion on the increasing presence of women in STEM fields, including college enrollment and graduation rates. Monique emphasizes the significance of this trend for future career development. The Translator Role in the Workplace Monique delves into her role as a "translator" in professional settings, bridging the gap between technical expertise and effective communication. She explains the value of having individuals who can navigate both technical and interpersonal dynamics. Challenges and Biases Faced by Women in STEM Addressing the unique challenges women encounter in STEM careers, including communication expectations and gender biases. Monique shares her insights on navigating these obstacles. Respect and Learning in Professional Relationships Monique discusses the importance of mutual respect and continuous learning in the workplace. She provides examples from her career, illustrating how these principles contribute to successful collaboration. Navigating Professional Relationships Monique discusses her experiences working as the youngest, only black woman in authority on job sites, and how she managed professional relationships with respect and collaboration. Navigating Professional Relationships Monique discusses her experiences working as the youngest, only black woman in authority on job sites, and how she managed professional relationships with respect and collaboration. Challenges in the Workplace Addressing the challenges Monique faced, including racial and gender biases, and how she overcame them to gain respect and succeed in her roles. Evolving Career Paths Monique shares her journey from highly technical roles to entrepreneurship, founding a tech startup, and consulting. She emphasizes the importance of combining technical and business skills. Essential Skills for Young Professionals Monique offers advice on the importance of communication, connection, and understanding the business side of technical roles. She stresses the need for young professionals to learn sales and real estate fundamentals. The Importance of Adding Value Monique highlights the need for STEM professionals to understand how their work contributes to a company's profitability and to always be a value add in their roles. Highlights: Monique’s dual expertise in engineering and communication. Strategies for young engineers to develop both technical and communication skills. The impact of family dynamics and background on career paths. Overcoming gender biases in STEM fields. Monique's resilience and determination in overcoming workplace challenges. The importance of mutual respect and collaboration in professional settings. Practical advice for young professionals to develop essential business and communication skills. Monique's transition from technical roles to entrepreneurship and consulting. Quotes: "Effective communication is just as important as technical expertise in engineering." "Navigating a male-dominated environment as a woman in engineering requires unique skills." "Being able to articulate complex ideas clearly is crucial for career advancement in STEM." "Respecting what other people bring to the table is crucial for effective collaboration." "Learn how to sell, because you're constantly selling yourself, whether it's for a job or convincing someone to help you." "Understand where you fit into this engine of how people make money. Be a value-add in every role you take on." Resources: - Weekly resources for enhancing presentation, writing, and persuasion skills. - Listen to Monique Mills discuss her career and insights. /episode/index/show/markbayer/id/31548807

From Tenure to Tech: How Ginger Lockhart, Ph.D. Transformed Academic Skills into Startup Success 04/26/2024

From Tenure to Tech: How Ginger Lockhart, Ph.D. Transformed Academic Skills into Startup Success Episode Summary: This week, host Mark Bayer sits down with Ginger Lockhart, Ph.D. founder of Quantfish, to delve into the world of startups and career transitions. Ginger shares her journey from tenured professor to successful entrepreneur, offering valuable insights for PhDs considering similar shifts. Discover how to leverage academic skills for startup success and overcome challenges in non-academic job markets. Key Topics Covered: Strategies for effectively communicating research to non-scientists Overcoming challenges in academic careers, including debt and work-life balance Transitioning from academia to entrepreneurship: myths vs. reality Recognizing the transferable skills of PhDs in diverse industries Practical advice for navigating career transitions and maximizing potential Throughout the conversation, Ginger shares valuable insights into the emotional complexities of transitioning careers, especially for individuals with caregiving responsibilities. She emphasizes the importance of setting boundaries and learning to say "no" in order to maintain a healthy work-life balance. Despite the challenges, Ginger's entrepreneurial journey has been fueled by her passion for creativity and innovation. She shares her excitement for building Quantfish, an online school dedicated to advanced statistical methodologies for researchers. Through Quantfish, Ginger empowers individuals worldwide with the skills they need to succeed in academia and beyond. Join us as Ginger reflects on the joys and struggles of entrepreneurship, offering inspiration for anyone navigating life's transitions. Conclusion: Whether you're a PhD considering a career change or an academic looking to enhance your communication skills, this episode provides valuable insights and practical advice from Dr. Ginger Lockhart's personal journey. Resources Mentioned: : Expert statistics training for health and social scientists through on-demand workshops from the world's leading methodologists . Stay Connected: Become a and have new episodes delivere to your inbox without having to go out and get them yoursel /episode/index/show/markbayer/id/30991523

From Code to Content: How You Can Achieve Your Engineering Career Goals with Jordan Cutler 04/12/2024

Storytelling, Personal Brand Building and Following Your Passion with Tulani André 04/05/2024

Storytelling, Personal Brand Building and Following Your Passion with Tulani André In this episode, I sit down with Tulani André, Vice President, Social Media at National Geographic, to discuss the power of storytelling, brand building, and following your passion in career transitions and professional success. [00:00:00] Introduction: Tulani André is an expert in creating successful social media campaigns and brand presences for major organizations. Tulani shares insights from her diverse career spanning National Geographic, Amazon Prime Video, and Fox Corporation. [00:01:00] Tulani's Career Journey: Tulani emphasizes the importance of aligning career paths with personal passions rather than specific industries or companies. She shares her experience transitioning between sectors, emphasizing the value of social storytelling and connection. [00:02:00] Career Transitions: Tulani offers practical advice on preparing for career transitions, stressing the significance of having an exit plan and cultivating positive relationships within organizations. [00:03:00] The Power of Storytelling: Tulani discusses the importance of storytelling in engaging audiences, particularly for scientists and engineers. She highlights the need for authenticity and a clear understanding of the "why" behind one's work. [00:04:00] Crafting Impactful Narratives: Tulani advises professionals to take a step back and view their work from a broader perspective, identifying the significance of their contributions within larger ecosystems and societal contexts. [00:05:00] Key Takeaways: Tulani underscores the value of following one's passions, developing exit strategies, and building positive relationships within organizations to drive career success. 00:10:00] Connecting with Others: Tulani emphasizes the importance of adopting a broader perspective, encouraging professionals to elevate themselves above the minutiae of their work to understand its broader impact. By making connections and leveraging social media, individuals can engage audiences and foster curiosity about niche topics. [00:11:00] Building Your Personal Brand: Tulani offers practical advice for professionals entering the job market, emphasizing the importance of leveraging writing and speaking opportunities to showcase expertise and thought leadership. By sharing insights and engaging with industry conversations, individuals can amplify their personal brand and attract opportunities. [00:12:00] Writing and Speaking Opportunities: Tulani encourages professionals to seek out writing and speaking opportunities to showcase their expertise and perspectives. Whether contributing to publications or participating in conferences, these activities can help individuals establish themselves as thought leaders in their field. [00:13:00] Embracing Exposure and Connection: Tulani shares her approach to speaking engagements, emphasizing the value of exposure and connection over monetary compensation. By seizing opportunities to share insights and engage with audiences, individuals can build meaningful connections and enhance their personal brand. [00:14:00] Amplifying Industry Conversations: Tulani advises professionals to actively participate in industry discussions by sharing relevant articles and insights on social media. By contributing to ongoing conversations and amplifying important topics, individuals can position themselves as valuable contributors within their field. [00:15:00] Buidling Your Brand: As professionals navigate their career journeys, Tulani encourages them to embrace opportunities for self-expression and connection. By leveraging writing, speaking, and social media engagement, individuals can build their personal brand and establish themselves as influential voices within their industry. [00:17:00] Making Authentic Connections: Tulani emphasizes the importance of genuine connections in networking and personal branding. She acknowledges the courage it takes to reach out to others and encourages individuals to find common ground and genuine interests when initiating conversations or collaborations. [00:18:00] Balancing Reverence and Relevance: Tulani discusses the challenge of maintaining a historic brand's reverence while making it relevant in today's world. She highlights the importance of creating timely and engaging content that resonates with audiences, driving conversations and fostering connections. [00:19:00] Segmenting Audiences and Tailoring Messaging: Tulani stresses the significance of understanding diverse audience segments and tailoring messaging to meet their unique preferences and interests. By segmenting audiences and crafting personalized content, brands can effectively engage with their followers and build meaningful connections. [00:20:00] Partnerships and Multi-Platform Engagement: Tulani explores the value of strategic partnerships and multi-platform engagement in reaching diverse audiences. By collaborating with other brands and leveraging various channels, brands can expand their reach and create impactful content that resonates with different audience segments. [00:21:00] Emotional Connection and Brand Impact: Tulani emphasizes the importance of fostering emotional connections with audiences to drive brand impact. By considering the desired emotional response and crafting authentic messaging, brands can create meaningful experiences that resonate with their followers and drive engagement. [00:22:00] Goals for Nat Geo's Social Campaigns: Tulani shares her goals for Nat Geo's social campaigns, focusing on increasing relevance, engagement, and visibility. By creating timely and compelling content, Nat Geo aims to captivate audiences and reinforce its position as a leading source of exploration and discovery. [00:23:00] Crafting Relevant and Engaging Content: Tulani discusses the process of crafting relevant and engaging content that resonates with audiences. By aligning content with current events, trends, and audience interests, brands can capture attention and foster meaningful connections with their followers. [00:24:00] Reverence Plus Relevance: Tulani highlights the importance of balancing reverence for Nat Geo's legacy with a focus on relevance in today's media landscape. By combining respect for the brand's heritage with innovative approaches to storytelling, Nat Geo aims to captivate audiences and drive meaningful engagement. [00:25:00] Providing Accessible and Memorable Content: Tulani discusses the importance of providing accessible and memorable content that resonates with audiences. By making complex topics understandable and engaging, Nat Geo aims to inspire curiosity and empower audiences to explore the world around them. [00:26:00] Goals for 2024: Tulani shares her personal goals for 2024, focusing on fitness and creative expression. By pursuing activities like running a half marathon and writing a romance novel, Tulani aims to challenge herself and find joy in new experiences. [00:28:00] Wrapping Up: Mark expresses gratitude to Tulani for sharing her insights and highlights the importance of connecting with audiences through authentic storytelling. He commends Nat Geo's efforts to engage with diverse communities and inspire curiosity through compelling content. [00:29:00] Impactful Social Engagement: Mark reflects on Nat Geo's ability to create impactful social engagement by providing accessible and engaging content. He praises the brand's commitment to fostering connections and driving meaningful conversations about important topics. [00:30:00] Making Science Accessible: Mark acknowledges the role of organizations like Nat Geo in making science accessible and engaging for audiences worldwide. He emphasizes the importance of storytelling in conveying complex scientific concepts and driving positive change in society. [00:31:00] Personal Growth and Development: Mark encourages listeners to pursue personal growth and development by setting goals and challenging themselves. He applauds Tulani for her commitment to fitness and creative expression and encourages listeners to find joy in new experiences. [00:32:00] Authenticity and Creativity: Mark highlights the importance of authenticity and creativity in personal and professional endeavors. He commends Tulani for her passion and dedication to her goals and encourages listeners to embrace their unique interests and talents. [00:33:00] Building Meaningful Connections: Mark underscores the value of building meaningful connections and fostering genuine relationships in both personal and professional settings. He encourages listeners to engage with diverse communities and leverage their passions to make a positive impact in the world. [00:34:00] Conclusion: Mark concludes the episode by thanking Tulani for sharing her insights and encouraging listeners to apply the lessons learned to their own lives. He invites listeners to tune in to future episodes of When Science Speaks for more inspiring conversations with leaders in science, technology, and innovation. /episode/index/show/markbayer/id/30694093

From Stargazing to Podcasting: A Journey Through Astrophysics, E-Learning, and Entrepreneurship with Colin Gray, Ph.D. 03/04/2024

How to Make Your Next Presentation Memorable 02/09/2024

Crafting Compelling Narratives: A Deep Dive into Atomic Storytelling Techniques with Chris Hare 01/19/2024

Crafting Compelling Narratives: A Deep Dive into Atomic Storytelling Techniques with Chris Hare On this episode of When Science Speaks, host by Mark Bayer dives into the world of storytelling with guest Chris Hare, exploring the impact and importance of a high-impact storytelling approach Chris has developed and used with his clients called "Atomic Storytelling." Episode Highlights: The Quest for Effective Storytelling: Mark and Chris kick off the episode discussing the widespread discussion on storytelling and the lack of informed advice. Chris introduces the concept of Atomic Storytelling and its transformative power. Chris's Journey with Microsoft: Chris shares a pivotal moment in his career, working on a project for Microsoft and discovering the effectiveness of content derived from successful developers. The Pitfalls of Manufacturing Stories: The duo explores the common challenge of manufacturing stories and emphasizes the need for genuine, impactful narratives in business contexts. Atomic Storytelling in Action: Chris provides a practical example involving a defibrillator company, illustrating how Atomic Storytelling can create a powerful emotional connection. Balancing Emotion and Rationality: Mark and Chris discuss the importance of blending emotional and rational elements in storytelling, especially in B2B contexts. Overcoming Storytelling Challenges: Chris addresses the common belief that not everyone is a natural storyteller, emphasizing the learnable nature of storytelling skills. The Scientist's Strength in Vision: Chris highlights the strength scientists possess in envisioning the future and emphasizes the importance of sequencing and storytelling to bring others along on the journey. Brian Janous's Journey at Microsoft: An intriguing anecdote about Brian Janous's mission to make then-Microsoft CEO Steve Ballmer understand and appreciate the energy vision at Microsoft, showcasing the persistence required in long-term storytelling. Unveiling the Narrative at Amazon: Chris discusses Amazon's narrative of being data-driven and its potential limitations. The story unfolds as he reveals a crucial insight about the third-party seller side and the initial focus on resellers. The pivotal shift occurs when a VP starts meeting with sellers, leading to the discovery that brand owners drive a significant portion of Amazon's business. The Human Connection in Storytelling: Emphasizing the importance of understanding data while maintaining a broader perspective. Chris highlights the role of continuous human connection and the value of not relying solely on data-driven insights. Embracing Imperfections in Stories: Acknowledging the messiness of stories and the common misconception that a story must be perfect. Sharing a personal coaching session experience that emphasized the power of authenticity and imperfection in storytelling. Co-Creation and Feedback: Advocating for involving stakeholders in the storytelling process. Encouraging feedback and collaboration to enhance the narrative and ensure internal alignment within organizations. Exploring whether a good story can overcome poor delivery and vice versa. Chris shares a personal experience of overcoming a challenging delivery by grounding the presentation in powerful storytelling. The Moth Experience: Recommending listening to storytelling platforms like The Moth and 99 Percent Invisible to understand diverse storytelling styles. Resources mentioned in the episode: Guest Chris Hare's LinkedIn Chris's , The Storied Future /episode/index/show/markbayer/id/29551133

Dopamine and Desire: The Neuroscience of Captivating Writing with Bill Birchard 11/17/2023

Dopamine and Desire: The Neuroscience of Captivating Writing with Bill Birchard In this enlightening podcast episode, Bill Birchard, a seasoned journalist and business writer, delves into the fascinating world of writing and its impact on the brain. Through extensive research, Bill discovered a treasure trove of information on how language can stimulate various regions of the brain, and in turn, enhance reader experience. Episode Highlights: The Discovery of a Goldmine: Bill shares how his late-career exploration led him to a wealth of research on how language affects the brain. He stumbled upon decades of behavioral and imaging experiments that uncovered the neurological responses triggered by different types of language. Writing with Impact: The discussion centers around Bill's quest to write with more impact, ultimately resulting in his book. He explains how specific words and phrases, when crafted effectively, can fire up the brain and release dopamine, creating what he calls a "brain buzz." Embodied Cognition: Bill explores the concept of embodied cognition, where specific words engage not only the language processing circuit but also parts of the brain associated with physical experiences. This, he argues, leads to a more immersive reading experience. The Role of Dopamine: Bill breaks down the neurochemical process in the brain, highlighting dopamine's crucial role in the reward circuit. He explains how this neurotransmitter influences desire, pleasure, and, ultimately, the learning process. Principles of Great Writing: The conversation unfolds as Bill discusses eight principles of great writing, each backed by research showcasing its impact on different brain regions and the reward circuit. Key Takeaways: Specificity is Power: Bill emphasizes the neurological underpinnings of the principle that specificity in writing is more powerful than generalities. He explains how our brains engage more deeply when words evoke sensory and motor experiences. Abstract Words and Simulation: While specificity reigns supreme, Bill acknowledges that abstract words also play a role in stimulating the brain through associations and simulations. Conclusion: Listeners are treated to a thought-provoking exploration of the intersection between language, the brain, and the art of writing. Bill Birchard's insights provide a roadmap for writers looking to tap into the neurological responses that make impactful writing truly unforgettable. Resources mentioned in the episode Link to purchase BIll's most recent book, Bill's /episode/index/show/markbayer/id/28688498

Thriving in Industry: Key Lessons for Scientists with David Giltner, Ph.D. 11/03/2023

Thriving in Industry: Key Lessons for Scientists with David Giltner, Ph.D. Introduction This week's episode features David Giltner, Ph.D. David is an accomplished figure in the field of technology commercialization, product development, and career design, with over two decades of experience in developing cutting-edge photonics technologies for commercial use. In 2017, he founded Turning Science to provide training and support for scientists looking to transition into the private sector. David holds a BSS and PhD in physics and boasts seven patents in laser spectroscopy and optical communications. David's books, "Turning Science Into Things People Need" and "It's a Game, not a Formula," have been instrumental in guiding scientists through their career transitions. Transitioning from Academia to Industry We start by discussing David's early career after earning his PhD. David highlights the challenges he faced when transitioning from academia to industry. He emphasizes the lack of guidance on careers outside academia and how he navigated this transition independently. David's decision to work with lasers, a familiar field from his graduate work, led him to industry, where he contributed to the development of semiconductor laser technology. The presence of a highly educated workforce made the transition smoother, yet David admits he grappled with adapting his working habits from academic research to the corporate environment. Preparing for a Career in the Private Sector We then cover David's advice for current PhD candidates interested in pursuing careers in the private sector. David stresses two major points: the importance of designing a career path and understanding the industry game. He outlines a five-step approach, highlighting the significance of identifying strengths, defining a target, and emphasizing the art of storytelling. Furthermore, David underscores the necessity of comprehending the industry dynamics to thrive in the corporate world. Avoiding Common Mistakes in the Private Sector David discusses common missteps scientists make when transitioning to the private sector and how to avoid them. He outlines three prevalent challenges. First, he observes that many PhD scientists enter the workforce feeling the need to prove themselves as the smartest person in the room, a mindset unsuited for teamwork. Second, he notes the tendency to lose sight of company priorities and get engrossed in curiosity-driven projects, contrary to the results-oriented nature of industry. Last, David highlights the struggle scientists face in making decisive recommendations, as academia's emphasis on certainty clashes with the fast-paced decision-making required in the corporate sector. David's Books and Themes We then shift the discussion towards David's books, beginning with "Turning Science Into Things People Need." David explains that the book emerged from his desire to provide guidance to scientists seeking rewarding careers outside academia. He then introduces his second book, "It's a Game, not a Formula," which serves as a playbook for succeeding in industry. David's forthcoming third book promises to delve deeper into the diverse career paths scientists can pursue, including roles as employees, entrepreneurs, or collaborators between academia and industry. Working Internationally: Cultural Considerations We delve into the nuances of working with PhDs in industry, especially when it comes to international collaborations. David acknowledges social and communication customs vary globally, which can impact how scientists present themselves in interviews or collaborations. He emphasizes the power of storytelling as a universal tool to convey accomplishments without feeling like one is bragging. David encourages scientists to share experiences through narratives, allowing potential employers or collaborators to visualize their contributions effectively. Upcoming Goals for 2024 Mark concludes the episode by discussing David's goals for the upcoming year. Besides the release of his third book, David is eager to expand on two new workshops. The first focuses on building a scientific consultancy side gig, offering PhD candidates and postdocs opportunities to leverage their strengths. The second workshop, "Startup Basics for Scientists," aims to demystify entrepreneurship for scientists considering venturing into the world of startups. David emphasizes the importance of understanding both the benefits and challenges of starting a company, highlighting the unique strengths scientists can bring to entrepreneurship. Resources mentioned in the episode: David's books /episode/index/show/markbayer/id/28498670

Scientists as problem-solvers: Applying scientific insights to global challenges, with Nicholas Dirks, Ph.D. 10/27/2023

Navigating Transitions: Insights from Aditya Mahara on Science and Industry Shifts 10/20/2023

Navigating Transitions: Insights from Aditya Mahara on Science and Industry Shifts Introduction: Welcome to the When Science Speaks podcast. In this episode, Mark is joined by Aditya Mahara, a seasoned senior product manager in the health tech industry. Aditya shares his insights on transitioning from Nepal to the US, the importance of discomfort in personal growth, and the significance of clear communication in the biomedical field. Aditya's Transition to the US: Aditya reflects on his journey from Nepal to the US, emphasizing the value of discomfort in his growth process. He shares relatable nuggets applicable to various life transitions, including academic and industry shifts. The Power of Uncomfortable Moments: Aditya highlights how discomfort has consistently driven his growth, whether adapting to a new country or transitioning between academic and industry environments. He encourages embracing discomfort as a catalyst for personal and professional development. Discovering a Passion for Physics: Aditya traces his love for science back to high school, where he defied societal expectations to pursue his passion for physics. He emphasizes the universal nature of physics, transcending cultural boundaries. The Influence of Teachers: Mark and Aditya discuss the impact of teachers on their respective journeys. Aditya shares his positive experience with professors at Rollins College, underscoring their role in shaping his academic path. Biomedical Engineering and Effective Communication: The conversation shifts to the unique communication skills of biomedical engineers. Aditya suggests that the interdisciplinary nature of the field fosters strong communicators who can bridge the gap between different stakeholders. Communication in Academia vs. Industry: Aditya contrasts communication in academia, where expertise tends to be highly specialized, with the business-oriented approach in industry. He emphasizes the need for clear, generalizable communication when multiple disciplines collaborate. Aditya's 2023 Reflection and Goals: Aditya reflects on his accomplishments in 2023, touching on family, full-time work, and side projects. He shares his experiences with his growing toddler, professional development as a product manager, and the unexpected success of his industry transition support venture. Resources Mentioned in the Episode: Connecting with Adidya on /episode/index/show/markbayer/id/28375829

From Basic Research to Community-Building and Entrepreneurship with Elena Itskovich, Ph.D. 09/21/2023

From Basic Research to Community-Building and Entrepreneurship with Elena Itskovich, Ph.D. Early Academic Journey Elena's journey from studying physics and computer science to discovering her passion for life sciences and medicine. Overcoming challenges in academic pursuits and finding her calling in translational research. Translating Complex Science for Wider Audiences Practical techniques for effective science communication, emphasizing the importance of practice and feedback loops. Building community through volunteering and honing skills in event organization and speaker recruitment. The Multilingual Advantage Elena's experience as a trilingual communicator (Hebrew, English, Russian) and the benefits of immersing oneself in a language for effective communication. Overcoming initial translation challenges by thinking and generating content directly in the target language. mAcademia Podcast: Bridging Industry and Academia Exploring the journey from basic research to practical applications, and understanding career trajectories for scientists. Insights into the collaborative nature of academia and the importance of interdisciplinary ventures. Pursuing a PhD in genetics to becoming a passionate advocate for science communication and entrepreneurship. Emphasizing the importance of building communities and seeking out opportunities, especially for foreign students and scientists. Discussing her role as a board member of Science Abroad, a nonprofit organization that supports Israeli scientists living abroad. Highlighting the impact of community-building and mutual support in overcoming the challenges faced by international students. Resources mentioned in the episode: , an entrepreneurship program she co-founded to empower Israeli scientists in building companies based on research and science. , a podcast exploring the bridge between the industry and academia to understand how basic scientific findings take shape into products and strategies and following the career paths of researchers who are in academia or outside of it , an Israel-based nonprofit organization that harnesses the power of senior Israeli scientists living abroad. Through its wide-reaching professional and social network /episode/index/show/markbayer/id/28109966

Science Policy Lessons and a Passion for the Marine Environment with Amber Mace, Ph.D. 09/15/2023

Science Policy Lessons and a Passion for the Marine Environment with Amber Mace, Ph.D. This week's episode features Amber Mace, Ph.D., CEO of the California Council on Science & Technology (CCST). We discuss Amber's early career in science policy, her upcoming transition from CCST to the California Academy of Sciences, and the institution's ambitious mission, with a focus on Amber's approach to building strategic partnerships and her enthusiasm for learning and collaboration in her new role. [00:01:30] Amber's Early Career Amber reflects on her early career, which began with teaching scuba diving and water safety at Berkeley. Her deep connection to the ocean and interest in marine ecology laid the foundation for her journey into science policy. [00:06:00] Environmental Policy and Marine Ecology We explore the common thread in Amber's career: a focus on environmental policy and marine ecology. We discuss the pivotal experiences that shaped her passion for bridging the gap between science and policy. [00:10:15] Transition to Science Policy Amber shares insights into her transition from an academic background to science policy. She emphasizes the importance of understanding the disconnect between science and policy, and how this inspired her to advocate for better communication. [00:15:30] Mission and Vision at the California Academy of Sciences Amber discusses her upcoming transition in late September from her position as CCST's CEO after a decade of innovative and strategic leadership. CCST Deputy Director Sarah Brady, Ph.D. has been appointed by the Board of Directors as Interim CEO. Amber discusses her new role at the California Academy of Sciences and the Academy's bold mission to reverse biodiversity decline. She emphasizes the critical role of strategic partnerships in achieving this vision. [00:20:45] Building Strategic Partnerships Amber outlines her approach to building strategic partnerships, emphasizing the need for collaboration across sectors. She highlights the importance of galvanizing support from philanthropy, policy, and the private sector. [00:25:20] Learning and Collaboration Amber expresses her excitement about the learning opportunities and collaborations that await her at the California Academy of Sciences. She looks forward to combining her background in policy with her passion for ecology and conservation. [00:30:00] Conclusion Mark congratulates Amber on her upcoming role and looks forward to future discussions on conservation, biodiversity, and the Academy's mission to regenerate the natural world. Resources mentioned in the episode /episode/index/show/markbayer/id/28040592

Secrets of Successful Career Development with Alaina G. Levine 08/25/2023

Secrets of Successful Career Development with Alaina G. Levine In this episode, we delve into the remarkable journey of Alaina G. Levine, who defied conventional boundaries and nurtured a diverse tapestry of interests. From STEM to performing arts, business to communications, Alaina's life is a testament to the power of weaving different threads into a vibrant career. Let's explore her captivating journey and the influences that shaped her unique path. Episode Highlights: Early Curiosity and Multidimensional Interests: Alaina reminisces about her childhood characterized by an insatiable curiosity for a multitude of subjects. Her fascination spanned across science, technology, engineering, and math (STEM), performing arts, business, and communications. From early interactions with mathematical puzzles to her community theater experiences, Alaina's interests were diverse and unquenchable. Threads of Passion: Throughout her life, four essential threads interwove Alaina's experiences—STEM, performing arts, business, and communications. These passions guided her choices and led to unique opportunities that nurtured her multifaceted interests. Influential Figures: Alaina credits her mother, a writer, for igniting her love for literature, books, and writing. Growing up in a family of science, engineering, and mathematics enthusiasts, Alaina inherited a passion for these disciplines. Her mother's support and belief in her zest for life allowed Alaina to explore her interests unabated. Nurturing Multiple Passions: Alaina's mother advocated for her to engage in activities that fostered her diverse interests. This support allowed Alaina to immerse herself in performing arts, business ventures, and writing. Her experiences in high school, such as excelling in magazine sales and performing on stage, exemplify her ability to blend different interests. Art and Science Convergence: The conversation turns to the intriguing intersection of art and science. This convergence is emblematic of the creativity and innovation inherent in scientific endeavors. Academic Choices: Alaina discusses her academic journey, which led her to major in both mathematics and anthropology at the University of Arizona. Her initial aspirations for theoretical astrophysics shifted toward mathematics due to her passion for numbers and equations. Additionally, she saw a meaningful correlation between anthropology and mathematics, exploring how these seemingly disparate fields could intertwine. Innovation through Interdisciplinarity: Alaina underscores the significance of interdisciplinary studies and how they foster innovation. By connecting diverse subjects like math and anthropology, individuals can approach complex challenges with a fresh perspective. This approach, Alaina believes, is crucial for addressing grand challenges like climate change and other global issues. True Innovation Defined: The episode discusses true innovation, where Alaina outlines the concept of solving problems by interconnecting diverse domains. This approach, akin to systems thinking, allows individuals to navigate uncharted territories and make groundbreaking discoveries. Embrace Your Authenticity: Alaina and Mark discuss the importance of embracing authenticity and individuality in STEM careers, allowing joy to be a guiding force. Connecting with Emotions: Alaina emphasizes the significance of sharing personal experiences and emotions to foster a sense of community and solve challenges collectively. Joy and Humor in STEM: The conversation explores the misconception that STEM fields are overly serious and highlights the importance of finding joy and humor in scientific pursuits. Overcoming Practical Pressures: Alaina discusses the increasing pressure on college students to choose practical career paths due to financial considerations and offers insights into balancing passion and practicality. Building Your Unicorn Career: Alaina outlines her upcoming book, "Create Your Unicorn Career," guiding listeners through a step-by-step process to build a personalized, fulfilling, and successful STEM career. Recognizing Value: Alaina encourages STEM professionals to recognize their value and skill set, enabling them to confidently explore new opportunities and career paths. Shifting Mindsets: Alaina shares strategies to shift mindsets, overcome fear, and navigate transitions while staying true to oneself and embracing change. Upcoming Webinars: Alaina announces upcoming webinars aimed at helping STEM professionals develop successful career strategies, job search tactics, and unicorn career creation techniques. Tune in to this inspiring episode of the When Science Speaks podcast to learn how to create your own unicorn career in STEM and find joy, meaning, and financial success. Stay updated on upcoming webinars and connect with Alaina G. Levine to unlock valuable insights and strategies for your STEM journey. Resources mentioned in the episode Free career consult with Alaina: Anyone is welcome to book a free career consultation with Alaina to answer any questions about how to Create Your Unicorn Career: Website: Socials: X, LI, IG: @AlainaGLevine /episode/index/show/markbayer/id/27850056

From Economics to Life Sciences: An Unconventional Path to Academia and Beyond with Ali Divan, Ph.D. 08/18/2023

From Economics to Life Sciences: An Unconventional Path to Academia and Beyond with Ali Divan, Ph.D. Main Topic Time Stamps: [00:02:28] Music and science connection. [00:04:23] Journey to PhD. [00:09:49] Lyme disease treatment exploration. [00:12:38] Modeling neurologic Lyme disease. [00:14:06] Lyme disease and animal studies. [00:19:09] Mountains and their significance. [00:20:51] Overcoming obstacles and pivoting. Summary In this episode featuring Ali Divan, Ph.D., Ali talks about his career journey and why he decided to pursue a Ph.D. Now the founder and principal of his own firm, Trulitica, Ali specializes in providing technical due diligence services to investors in the life science industry. His aim is to ensure that investors allocate their funds to companies with genuine technology and a significant impact on human health. By carefully examining the milestones and claims made by startups, Ali speaker assesses their technical feasibility and truthfulness. Through his comprehensive technical due diligence, Ali strives to empower investors to make informed decisions and avoid investing in companies solely focused on generating hype and seeking acquisition, rather than creating meaningful contributions to human health. Ali's ultimate goal is to collaborate with strong founders and innovative technology to make a lasting impact and contribute to successful product launches that foster camaraderie and teamwork within the team. He expresses his desire to be involved in several product launches where he witnesses the creation of meaningful products for the market. Ali firmly believes that by working alongside determined founders and leveraging cutting-edge technology, he can achieve this objective. Furthermore, he highlights how successful product launches can cultivate a sense of camaraderie and teamwork among the individuals involved. Overall, Ali's aspiration is to contribute to the success of product launches and cultivate a positive work environment. Resources mentioned in the episode /episode/index/show/markbayer/id/27790407

Science Communication in a Politicized World: Challenges and Strategies with Your Local Epidemiologist Katelyn Jetelina, Ph.D. 07/14/2023

Science Communication in a Politicized World: Challenges and Strategies with Your Local Epidemiologist Katelyn Jetelina, Ph.D. This episode of When Science Speaks features Dr. Katelyn Jetelina, Ph.D., an epidemiologist data scientist and senior scientific consultant at a nonpartisan health policy think tank. Dr. Jetelina is also the creator of the influential newsletter, Your Local Epidemiologist, which aims to translate evolving public health science for evidence-based decision making. Dr. Jetelina shares her surprising experiences working with policymakers during the pandemic, especially in a challenging landscape where epidemiology and politics intersected. She expresses her astonishment at how policymakers in Texas, despite the political climate, were receptive to listening to scientists and implementing innovative policies. She also highlights the significant impact of policy interventions in real-time, such as the use of Uber to deliver vaccines and reduce disparities. Moving on to the role of scientists in advisory positions, Dr. Jetelina acknowledges the challenges of effectively communicating with policymakers. She emphasizes the importance of speaking in plain language and providing the bottom line upfront. Policymakers prefer concise policy briefs that focus on the essential scientific evidence, allowing them to make informed decisions efficiently. Dr. Jetelina also discusses the need for scientists to better understand policymakers' needs and align their communication accordingly. Regarding science communication in general, Dr. Jetelina shares several go-to principles and tactics she employs. She emphasizes the significance of listening to communities and stakeholders to address their needs effectively. By maintaining a bidirectional relationship with the audience, whether policymakers or the general public, scientists can better insert science and evidence into decision-making processes. Dr. Jetelina further stresses the importance of providing meaningful context, reducing cognitive burden, incorporating storytelling, and offering actionable solutions in scientific communication. The conversation then delves into the challenges of combating misinformation, which has become increasingly prevalent in the modern information ecosystem. Dr. Jetelina suggests two key approaches: combatting misinformation reactively and proactively. While debunking individual rumors can be time-consuming, teaching the public how to recognize and critically evaluate misinformation is a more effective long-term strategy. She also highlights the need for proactive communication, which involves anticipating public needs and providing timely information. Dr. Jetelina emphasizes the urgency of integrating both reactive and proactive approaches into public health and science communication. The discussion concludes with a focus on trust and the disturbing trend of harassment faced by scientists communicating evidence-based information. Dr. Jetelina attributes this behavior to the politicization of science and the growing fear among individuals. She emphasizes the importance of addressing emotion and building trust through relatability and transparency. The episode offers valuable insights for listeners interested in science communication and science policy. Dr. Jetelina encourages individuals to take the leap and start communicating, whether through personal efforts or by finding suitable mouthpieces to convey important scientific findings to the public. She emphasizes the power of practice and the importance of having a proactive approach to science communication during emergencies. Don't miss this engaging conversation with Dr. Caitlyn Jetelina, as she shares her experiences, challenges, and strategies in navigating the intersection of science, policy, and public health communication. Resources mentioned in the epidsode How to subscribe to the newsletter /episode/index/show/markbayer/id/27464805

Medical Communications and Navigating the Transition from Getting Your Ph.D. to a Fulfilling Career Outside Academia with Gertrude Nonterah, Ph.D. 07/07/2023

Medical Communications and Navigating the Transition from Getting Your Ph.D. to a Fulfilling Career Outside Academia with Gertrude Nonterah, Ph.D. Introduction In this episode of When Science Speaks, host Mark Bayer is joined by Dr. Gertrude Nonterah, founder of the Bold PhD.. Gertrude helps PhD students and academics transition into non-academic careers. She shares her expertise on career development, non-academic paths in the biomedical sciences, personal development, and medical communications. This episode is sponsored by the One for the Week newsletter, which provides valuable resources for boosting effectiveness in various professional settings. Guest Background Dr. Gertrude Nonterah is an expert in microbiology and immunology, having earned her PhD from Temple University. She also holds a BS in biology from Penn West Edinboro University and a BS in registered nursing from Virginia Commonwealth University. The Importance of Curiosity in Choosing a Scientific Path Mark begins the conversation by asking Gertrude about her journey into science. Gertrude explains that while she excelled in various subjects during her school years, her father, a retired scientist, encouraged her to pursue science due to her exceptional language skills and overall competence. Growing up in Ghana, Gertrude's natural curiosity and love for reading further fueled her interest in understanding how things work, which eventually solidified her decision to choose the science track in high school. Transitioning from Biology to Nursing to a Ph.D. Gertrude discusses her educational journey, which initially involved pursuing a pre-med major in biology. However, the high cost of medical school led her to explore other options. After a friend recommended an accelerated nursing program, Gertrude decided to pursue nursing as it still allowed her to work in the medical field. Subsequently, she pursued a Ph.D. in microbiology and immunology, followed by a postdoctoral research position at the University of California, San Diego. Embracing a Career in Science Writing After completing her postdoc, Gertrude realized that the academic path was not for her. She began exploring different avenues and started a freelance writing business. Focusing on healthcare and scientific topics, Gertrude honed her skills and built a portfolio that eventually led her to secure a science writing position at a marketing agency. She emphasizes the importance of simplicity in explaining complex scientific concepts, drawing from her experience as a teacher and her entrepreneurial mindset. Daily Life as a Medical Communicator Gertrude shares insights into her daily routine as a medical communicator. Her work involves attending meetings with various stakeholders, such as research and development teams, marketing teams, and product teams. She collaborates with these teams to understand research results, create content assets, and support marketing strategies. Gertrude's role also entails content creation, including writing blog posts, designing posters, and developing PowerPoint presentations. She emphasizes the significance of creating engaging content that appeals to a broad audience and communicates complex topics simply. Different Approaches to Video and Written Content Creation Gertrude discusses the similarities and differences in her creative process when developing video content versus written content. She emphasizes the importance of hooking the audience in the first few seconds of a video to maintain their attention. By employing relatable visuals and asking thought-provoking questions, she ensures that viewers are captivated. Gertrude also encourages scientists interested in creating video content to make it accessible, engaging, and relatable to their target audience. The Evolving Landscape of Science Communication Gertrude highlights the increasing interest in scientific and medical information among the general public, particularly due to the COVID-19 pandemic. She notes that people are seeking accurate and simplified explanations of scientific concepts, especially with the proliferation of misinformation. Gertrude emphasizes the need for medical communicators to address public concerns, build trust, and present information in a way that resonates with different audiences. Additionally, she discusses the importance of scientists taking an active role in public engagement, sharing their research in understandable terms, and fostering thought leadership. Conclusion Dr. Gertrude Nonterah's journey from academia to science writing provides valuable insights into science communication. Her emphasis on simplicity, relatability, and engagement in content creation resonates with the evolving landscape of science communication. By effectively communicating complex scientific concepts to the public, medical communicators can bridge the gap between experts and general audiences, fostering trust and understanding. Resources Mentioned in the Episode Gertrude's LinkedIn The Bold Ph.D. YouTube The Bold Career /episode/index/show/markbayer/id/27398661

Science Communication and the Impact of Community Colleges on Biotech and Beyond with Linnea Fletcher, Ph.D. 06/30/2023

Science Communication and the Impact of Community Colleges on Biotech and Beyond with Linnea Fletcher, Ph.D. In this episode of the show, Mark interviews Linnea Fletcher, Ph.D., Biotechnology Department Chair, & Director, InnovATEBIO National Biotechnology Education Center at Austin Community College. Dr. Fletcher shares her journey into science, her perspective on the evolving life sciences industry, and the importance of public understanding of biotechnology. Dr. Fletcher emphasizes the need for early engagement in science education and highlights the increasing complexity and diverse applications of biotech in various industries. She also discusses the importance of cross-disciplinary knowledge and the challenges of communicating accurate information to the general public. Major topics discussed in the episode: Linnea's Background and Early Interest in Science: Linnea shares her early fascination with science and her determination to pursue a career in the field. She recounts her experiences working in different labs and attending lectures during her college years. Evolution of the Life Sciences Industry: Linnea discusses how the biotech industry has become increasingly complex and diversified over the years. She highlights the exponential growth of biotech applications, including healthcare and bioindustrial products. The conversation touches on the emergence of sustainable bioproducts and the exploration of life in various environments. Attributes for Success in Life Sciences: Linnea emphasizes the importance of public understanding of biological sciences and biotech, not only for healthcare but also for environmental impact. She encourages continuous learning and interdisciplinary engagement to keep up with advancements in the field. Communication Challenges and Misinformation: Linnea acknowledges the communication challenges between industry leaders and the general public in accurately conveying the impact and safety of biotech advancements. She discusses the difficulty of evaluating the relative risks and benefits of certain technologies and emphasizes the need for an informed population. Envisioning the Bioscience Workforce Summit: Linnea shares details about the upcoming summit in Washington DC [which occurred in June 2023], where industry, educators, and government representatives discussed emerging technologies and the need to collaborate to create a bioscience workforce for the future. The summit aimed to address the current gaps in the bioscience workforce and the increasing demand for skilled professionals. Austin Community College's Role in Biotech Education: Linnea explains how Austin Community College has evolved over the years to become a major force in economic development and workforce education. She highlights the collaboration with industry professionals, the state-of-the-art equipment, and the focus on meeting the needs of local industries. Linnea also mentions the dual credit high school programs and advanced technical certificates offered by the college. Resources mentioned in the episode /episode/index/show/markbayer/id/27331380

3 Keys to telling high-impact stories that advance your agenda (+ 1 trap to avoid at all costs) 06/16/2023

3 Keys to telling high-impact stories that advance your agenda (+ 1 trap to avoid at all costs) In this special episode, I'm going to share valuable insights on crafting impactful stories that captivate listeners and achieve the results you're seeking. Sponsor Message: This episode of When Science Speaks is sponsored by OneSkin, a company led by PhD scientists committed to revolutionizing skin aging. OneSkin has patented the first peptide (protein building block) that reverses skin aging at the molecular level. Listeners can get a special 15% discount on any OneSkin product. Simply visit oneskin.co, use promo code Science15 at checkout, and take advantage of this exclusive offer. Episode Highlights: Importance of Storytelling in Science Communication: Craft compelling stories to evoke emotions and engage listeners. Relatable stories can effectively communicate complex topics. Keys to Telling an Impactful Story Shift the spotlight from yourself to the needs and interests of your audience. Identify what matters most to your listeners and address their priorities. Capture their attention by delivering information that impacts their lives. b) Utilize "The Motown Method": Hook your audience in the first 10 seconds with something intriguing or surprising. Don't wait to deliver the key message; engage listeners from the start. c) Reward Your Reader: Understand the brain's desire for new and helpful information. Trigger the reward circuit in the brain by delivering valuable content. Engage readers through curiosity and the release of dopamine. Avoid the Unsung Hero Trap: Remember that the hero of your story is the listener or reader. Keep the focus on what matters to them and their priorities. Identify the overlap between your initiatives and the audience's interests. Non-linear Storytelling: Start with the punchline or key message to pique curiosity. Create open loops that keep listeners engaged and wanting more. Share additional details and context as the story unfolds. Understanding Stakeholder Assessment: Consider how your stakeholder is evaluated by their own stakeholders. Research what matters to decision makers in your professional sphere. Tailor your storytelling to align with their expectations and goals. Conclusion: Crafting impactful stories requires a deep understanding of your audience, their interests, and the art of storytelling itself. By focusing on the story listener, utilizing The Motown Method, rewarding your readers, avoiding The Unsung Hero trap, and adopting non-linear storytelling, you can captivate your audience and achieve your desired impact. Tune in to future episodes of When Science Speaks for more insights and inspiration. Resources mentioned in the episode Special 15% off discount on your OneSkin purchase for When Science Speaks listeners. Visit oneskin.co and use the promo code Science15 at checkout to take advantage of this exclusive offer. /episode/index/show/markbayer/id/27168840

Communicating Through COVID: Messaging, Missteps, and Fixes for the Future with Amelia Burke-Garcia, Ph.D 06/02/2023

Communicating Through COVID: Messaging, Missteps, and Fixes for the Future with Amelia Burke-Garcia, Ph.D In this episode of the When Science Speaks podcast, Mark welcomes back Dr. Amelia Burke Garcia, an award-winning digital health communicator and researcher with 20 years of experience. Amelia is a program director at NORC at the University of Chicago, where she worked on the CDC's Covid-19 response and directed the award-winning "How Right Now/Que Hacer Ahora" campaign. She is also the author of the newly released book, "Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future." In this interview, Amelia shares the major themes of her book and provides insights into effective communication during a pandemic. Key Themes: Recognizing the Emergence of Pandemics: Amelia emphasizes that the Covid-19 pandemic is not an isolated event but follows a long line of previous pandemics. She highlights the importance of understanding outbreak, epidemic, and pandemic response as an active part of the public health system. It is crucial to be prepared for future pandemics to effectively manage and mitigate their impact. Individualized Experiences and Context: While the pandemic affected the world as a whole, Amelia acknowledges that each individual's experience was unique. Factors such as location, occupation, socioeconomic status, race, access to information, and trusted sources influenced people's experiences. Understanding these contextual differences is crucial for effective communication and addressing health disparities. Lessons Learned and the Need for Improvement: Amelia believes the pandemic has provided valuable lessons. It has shed light on health disparities and communication challenges. Moving forward, there is a need to invest in public health infrastructure, improve communication strategies, and prioritize health equity. The goal is to address the issues highlighted during the pandemic and better prepare for future crises. Insights on Communication during the Pandemic: Challenges of Messaging: Amelia explores the evolution of messaging throughout the pandemic, highlighting the challenges faced in communicating effectively. She discusses the example of mask-wearing recommendations, which shifted based on factors such as supply shortages, vaccine availability, and emerging variants. The rapid changes in recommendations posed challenges in conveying consistent messages to the public. Importance of Expectations Management: The podcast delves into the lack of expectations management during the pandemic. Mark suggests that transparency regarding the rapidly evolving nature of the virus and the corresponding changes in guidelines would have been beneficial. Addressing uncertainties and openly acknowledging the need for adjustments in recommendations could have helped manage public expectations. Transparency and Scientific Learning: Amelia emphasizes the importance of transparent communication, especially when scientific knowledge evolves rapidly. In a pandemic, where the virus spreads quickly, messaging should adapt to new evidence and discoveries. Communicators should be transparent about the changing nature of information, acknowledging that adjustments may be necessary based on emerging scientific knowledge. Combating Misinformation: The discussion touches upon the challenge of combating misinformation and disinformation during the pandemic. Amelia acknowledges the presence of misleading information and the need for trusted experts to debunk false claims. In an environment with abundant misinformation, effective communication becomes even more critical to ensure accurate and reliable information reaches the public. Resourcres mentioned in the episode Special discount for When Science Speaks listeners: OneSkin, led by PhD scientists dedicated to helping people age in a healthy, vibrant way, patented the first protein building block scientifically proven to reverse skin aging at the molecular level. Listeners of When Science Speaks receive a special 15% discount off an entire OneSkin order (any products, no minimum purchase). And if you haven’t yet experienced OneSkin products and decide to subscribe, you’ll get a first time subscriber discount plus an additional 15% off your subscription with the special SCIENCE15 code. Just go to and use the promo code Science15 a checkout. Dr. Amelia Burke Garcia's , "Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future" /episode/index/show/markbayer/id/27025299

How You Can Achieve Financial Success with Expert Help from ‘The Money Scientist’ Maria James, Ph.D 05/18/2023

The Researchers' Writing Academy: A Systematic Approach to Overcoming Academic Writing Challenges with Anna Clemens, Ph.D 05/12/2023

The Researchers' Writing Academy: A Systematic Approach to Overcoming Academic Writing Challenges with Anna Clemens, Ph.D This episode features Anna Clemens, Ph.D., an academic writing coach and the founder of the Researchers' Writing Academy. Anna earned her PhD in material science and has published articles in Scientific American and other popular science magazines. Her mission is to make academia a more diverse and joyful place for researchers from all backgrounds. We discuss common problems faced by researchers in academic writing, including procrastination, difficulty getting started, and fear of rejection. Anna shares her insights and the process she teaches to help researchers overcome these challenges and improve the quality of their papers. Our conversation highlights the importance of storytelling and familiarizing readers with the topic to enhance the overall effectiveness of academic writing. Key Points: Bilingualism and First-Generation Scholars: Successful scientist-communicators often possess bilingualism or are the first in their families to attend college. They face the challenge of translating complex subjects for their family members while avoiding condescension. The ability to bridge scientific knowledge and effective communication sets them apart. Common Problems in Writing for Journals: Researchers often struggle with two main issues: getting started and avoiding rejection or publishing low-quality work. Procrastination is common among busy researchers who prioritize other tasks over writing due to the absence of strict deadlines. Younger researchers, such as PhD students, frequently struggle with getting started and find it challenging to focus on writing amid numerous responsibilities. The Researchers' Writing Academy: Anna Clemens and her team work with researchers at all levels, including assistant professors, postdocs, and PhD students. The academy addresses the challenges of getting started and publishing in higher impact factor journals. The emphasis is on teaching a systematic process for writing scientific papers, focusing on developing a concise and compelling story. The process involves considering the reader's perspective, connecting with their existing knowledge, and organizing the information effectively. Benefits of Storytelling in Academic Writing: The narrative structure facilitates understanding and engagement for readers. Storytelling encourages deep thinking and improves the overall quality of the paper. Researchers learn to align their findings with a coherent narrative, guiding readers from background information to motivation and then to the results and discussion. The process of storytelling helps researchers overcome the challenges of writing and enhances the overall impact of their work. Conclusion: The Researchers' Writing Academy provides a valuable resource for researchers struggling with writing challenges in academia. By teaching a systematic approach and emphasizing storytelling, Anna Clemens, Ph.D. and her team help researchers overcome procrastination, improve the quality of their papers, and enjoy the writing process. By bridging the gap between scientific expertise and effective communication, the The Researchers' Writing Academy aims to elevate the accessibility and impact of scientific literature. Resources mentioned in the episode: Special discount for When Science Speaks listeners: OneSkin, led by PhD scientists dedicated to helping people age in a healthy, vibrant way patented the first protein building block, scientifically proven to reverse skin aging at the molecular level. Listeners of when Science Speaks, receive a special 15% discount off an entire one skin order (any products, no minimum purchase). And if you haven't yet experienced OneSkin products and decide to subscribe, you'll get a first time subscriber discount plus an additional 15% off your subscription with the special SCIENCE15 code. Just go to and use the promo code Science15 a checkout. /episode/index/show/markbayer/id/26821317

Startups and the Transition from Academia to Entrepreneurship with Ricky Patel, Ph.D. 04/28/2023

Startups and the Transition from Academia to Entrepreneurship with Ricky Patel, Ph.D. This episode of the "When Science Speaks" podcast features Ricky Patel, Ph.D., founder and CEO of Point Science Analytics, a startup that simplifies biotech information for investors and consultants. Point Science Analytics aims to filter and curate for investors and consultants in biotech, energy, and new space industries all the information they need to make informed decisions, revolutionizing due diligence in these industries. During the interview, I refer to Ricky as a "purple unicorn" due to his ability to communicate complex scientific information to a general audience and also thrive in a science-focused environment. We discuss how being bilingual and being the first in his family to go to college helped Ricky become an effective communicator. Key points discussed in the episode: Ricky realized the need for a scalable platform when working with multiple clients who required due diligence reports on biotech companies. The AI platform Ricky is developing with Point Science Analytics scrapes company websites, LinkedIn, Crunchbase, media releases, etc., and curates the information into one document for the user to access easily. Ricky emphasizes the importance of discipline and the ability to work alone without motivation, a skill honed during a Ph.D. Other transferrable skills from the Ph.D. include analytical reasoning, information extraction, and research skills. Ricky plans to expand the platform to include the energy and new space industries, which are expected to be worth trillions of dollars by 2030. The platform aims to give investors and consultants all the information they need to make informed decisions without having to hire a Ph.D. analyst. Ricky earned his PhD in clinical neuroscience from King's College London, and his experience in academia includes working on ALS and dementia. He left academia due to life events that led him to focus on mental health and childhood traumas. Resources mentioned in the episode /episode/index/show/markbayer/id/26667315

Building Trust in Science: Understanding the Process Behind Research and Communication with John C. Besley, Ph.D. 04/20/2023

Building Trust in Science: Understanding the Process Behind Research and Communication with John C. Besley, Ph.D. This episode features John Besley, Ph.D., a professor at Michigan State University, who is focused on understanding how scientists communicate complex science to the public. Professor Besley's research includes surveys of thousands of American Association for the Advancement of Science (AAAS) members, where he examines their goals for communication and the tactics they use to achieve them. Professor Besley emphasizes that scientists need to identify their audience-specific behavioral goals and build strategies to achieve them. He also reminds scientists to communicate in a way that makes them perceived as smart, caring, and high in integrity rather than giving into the temptation of flaming people on social media. Professor Besley highlights the importance of scientists communicating their work to have a real-world impact. Surveys show that scientists want to increase literacy, correct misinformation, and encourage people to take actions like wearing masks, planting pollinators, and buying electric vehicles. However, it's important to communicate in a targeted and specific way to address people's perceptions of social norms, risks and benefits, and self-efficacy. Professor Besley advises anticipating obstacles and addressing them proactively in the message. Our discussion also touches on how to approach emotionally charged issues by focusing on evaluative beliefs rather than discrete emotions. Scientists should strive to ensure that decision-making processes are transparent, inclusive, and enable everyone to have a voice. We discuss the importance of understanding the process behind scientific research and communication to combat rejectionism and misinformation, highlighting the need to address specific integrity issues, such as motive and competence, to build trust with audiences. We also delve into the different types of behaviors, such as non-behavioral trust, that are crucial to consider when communicating science. Resources mentioned in the article by John C. Besley, Ph.D. /episode/index/show/markbayer/id/26604246

Space, Storytelling, and Science Communication with Mat Kaplan 04/14/2023

Space, Storytelling, and Science Communication with Mat Kaplan In this episode, we dive into the fascinating world of space exploration with our special guest, Mat Kaplan. Mat is a seasoned radio host who recently stepped away from the mic after two decades and a thousand episodes of the Planetary Society's acclaimed podcast, Planet Radio. In this interview, Mat shares his passion for science and space, his approach to presenting complex information to the public, and his secrets to conducting engaging interviews with renowned scientists, engineers, astronauts, and authors. Main Discussion: Learn about the Planetary Society, a professional home for space enthusiasts for over 22 years, and its programs and initiatives. Explore the origins of the Planetary Society, founded in 1980 by Carl Sagan, Bruce Murray, and Lou Friedman, with the mission to empower the world's citizens to advance space science and exploration. Discover how the Planetary Society has evolved over the years, with tens of thousands of members, and a new generation of talented staff dedicated to their vision of knowing our cosmos and our place within it. Hear about the Planetary Society's contributions to space missions, including allowing the public to share in them by putting their names on plaques or CDs, and their efforts to shepherd missions through Congress by forming a caucus for planetary science and working with the Executive Branch. Learn about the Planetary Society's new initiatives, such as its online member community and book club, and its passion for sharing the beauty and joy of space and science with everyone on Earth. Key Points: Mat Kaplan's inspiring body of work with Planet Mat Kaplan: Radio How Mat combined his twin passions for radio and space exploration Mat's approach to presenting complicated information in an accessible and fascinating way The importance of doing thorough research and homework before interviews The art of listening and being prepared to change directions during interviews Showing appreciation for the work of the guests and sharing their fascination Mat's passion and energy for the topic and how it engages listeners Elements of a good question, including finding unique nuggets of information Utilizing the internet to access resources and enhance interviews Events: Find out about the Planetary Defense Conference in Vienna and the asteroid Hunters IMAX, and how the Planetary Society is involved in these exciting initiatives. Resources Mentioned in the Episode - - - /episode/index/show/markbayer/id/26541774

When Science Speaks

TOPICS