The Marketing Cloudcast
The marketing podcast from Salesforce. For marketers who lead the way.
info_outline How Fanatics Scores the Perfect Play for Hyper Personalization 03/12/2020
How Fanatics Scores the Perfect Play for Hyper Personalization Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team delivers ~16B personalized messages a year and keeps the lights on during these high pressure events.
info_outline How to Create The Perfect Welcome Series with BELLA+CANVAS 02/27/2020
How to Create The Perfect Welcome Series with BELLA+CANVAS With such a competitive industry, BELLA+CANVAS, a premium crafted wholesale apparel company works hard to differentiate themselves. One way, they've discovered, is through the perfect welcome series. They've seen their highest engagement in the first 2 weeks with 33% increase in ROI. In this episode you'll learn from digital marketing expert, Roxane Chabassier, at BELLA+CANVAS as she shares best practices for building the perfect welcome series. You can access Roxane’s session at Dreamforce here: https://sfdc.co/roxane
info_outline Building a Coffee Brand From the Ground Up with Ben Higgins 02/13/2020
Building a Coffee Brand From the Ground Up with Ben Higgins We see social media influencers in our feeds all day, but what separates the best ones from the rest? Passion for a brand. Ben Higgins has just that. You probably know Ben from his 2016 star-turn on the Bachelor. Today Ben is also the Co-Founder of Generous Coffee Co. In this episode, Ben explains how he's using his experiences as an influencer to build his company. His tips are perfect for anyone looking to transform a bold idea into a buzz-worthy business venture.
info_outline Congrats - You’ve Survived The Holidays! Now What? 01/30/2020
Congrats - You’ve Survived The Holidays! Now What? You prepared all year, you delivered an amazing experience for your holiday shoppers, you tested the limit…. Now what? In this episode, we’ll share insights from this past holiday season from industry thought leaders and marketing experts. I had the pleasure of meeting Jen Horner, Associate Director for Retail and Consumer Goods at DEG - an Isobar Company as well as Hilding Anderson, Author of “Reimagining Business in the Age of the Customer” and Head of Strategy for Retail at Publicis Sapient. We caught up at NRF’s Big Show (National Retail Federation) where we learned about the latest and greatest in retail technology. For more information on holiday insights visit https://sforce.co/AllWrappedUp.
info_outline The Art of Translation - Are You Speaking Your Consumer’s Language? 01/16/2020
The Art of Translation - Are You Speaking Your Consumer’s Language? Bonjour, Guten Tag, Hola - On this episode, we’re talking all things translation with our guest Adrian Cohn Director of Brand Strategy and Comms at Smartling, a cloud-based translation technology and services company. You’ll learn what goes into the art of translation and how you can get started today.
info_outline Communication Strategies You Need to Know 12/28/2019
Communication Strategies You Need to Know In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time.
info_outline Embracing Multicultural Marketing as a Necessity 12/06/2019
Embracing Multicultural Marketing as a Necessity Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the multi-cultural marketing space - shares impactful ways we can connect with our audience in an authentic way.
info_outline The Trailblazers of Dreamforce 2019 - Teaser! 11/22/2019
The Trailblazers of Dreamforce 2019 - Teaser! We've had tons of great conversations with marketers around the world here at Dreamforce in San Francisco. This episode shares a quick teaser from what we learned this week featuring two trailblazers: Roxane Chabassier, Digital Marketing Director at BELLA+CANVAS and Alicia Trost, Chief Communications Officer at BART. We'll be sure to post the full episodes later on. To dive into more great conversations, best practices, product innovations, industry insights and more from this week, head to salesforce.com/live.
info_outline Holiday Predictions 2019 11/07/2019
Holiday Predictions 2019 We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at https://sforce.co/holidayhub
info_outline Get Ready for Dreamforce 2019 10/25/2019
Get Ready for Dreamforce 2019 On November 19-22nd we’ll be taking over San Francisco to bring you the largest software conference on the planet, Dreamforce. To help us out, we brought on 9 time Dreamforce attendee Rob Begg to share his tips and tricks for Dreamforce this year. For more information head to Dreamforce.com and if you’ll be joining us from your cozy desk at home, you can tune in at for keynotes, recorded sessions and more!
info_outline How Caleres Makes People Feel Great, Feet First 10/11/2019
How Caleres Makes People Feel Great, Feet First Today's episode features Corinna Cohen, Salesforce Marketing Cloud Platform Developer at Caleres and well known name in the Women of Email community. Her background is in engineering and has been in roles deploying emails and consulting with brands like Xbox Live, Expedia, Nike, and SkyMall. If anyone knows email best, it’s Corinna. Caleres is fashion portfolio of shoe brands. Many of them that you'd be familiar with are Sam Edelman, Famous Footwear, Dr. Scholl's, and one of her favorites is Naturalizer. And fun fact Naturalizer was the very first women's shoe ever created. I had the pleasure of meeting Corinna at Connections back in June, and wanted to share with you our conversation around how Caleres is inspiring people to feel great feet first.
info_outline Holiday Readiness 101 08/29/2019
Holiday Readiness 101 We’ve pulled together experts across email, mobile, advertising and social to give you the best tips and tricks gearing up for holiday this season. For more helpful best practices, take a look at the Holiday Headquarters: . We also mention some ROI metrics from Rack Room Shoes and their digital transformation. You can find the full ROI report here:
info_outline Cargill's Secret Ingredient for a Successful Customer Journey 08/22/2019
Cargill's Secret Ingredient for a Successful Customer Journey In this episode we learn the secret ingredients to running a successful marketing campaign for a consumer goods brand. At Connections we spent time with Global Program Manager Kim Gandhi and Rafael Hernandez Application Designer from Cargill. Cargill is one of the world’s top producers and distributor of agricultural products and has been a family owned business for over 150-yrs. Hear how the organization has been able to grow and scale their farm to table experiences.
info_outline The "Do's and Don't"s of Small Business Marketing 08/08/2019
The "Do's and Don't"s of Small Business Marketing Are you a small business looking to lead a more effective marketing strategy? You’re in luck, we have a small business expert on the show today, Ebony Vaz, Founder of Above Promotions, a digital marketing, publicity, and promotions company. She shares some practical advice, specifically for lean teams (and lean budgets). Learn more at .
info_outline How Grammarly Scales Lifecycle Marketing Efforts 07/18/2019
How Grammarly Scales Lifecycle Marketing Efforts Have you ever wondered how a lean marketing team could deliver 1.5B emails? Us too! That’s why we have Drew Price, Head of Lifecylce Marketing at Grammarly, on the show today to share best practices on how he built his small but mighty team capable of delivering personalized messages at incredibly high scale. Speaking of scale, if you liked this episode, Drew has more great advice you can check out at 10billionemails.com.
info_outline Connections 2019: What Not To Miss 06/06/2019
Connections 2019: What Not To Miss Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 17-19 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event. The celebrity host for this episode is Salesforce MVP Shonnah Hughes, co-founder Pep-Up Tech & Product Evangelist with Getfeedback. Guests include Salesforce MVP Chris Zullo, VP of Solutions and Practice Lead, Digital Marketing at RelationEdge and Alyson McEleney, Sr. Director of Strategic Events at Salesforce. You can register and learn more about Connections 2019 at .
info_outline The Importance of Inclusive Marketing 05/24/2019
The Importance of Inclusive Marketing In this episode we talk about inclusive marketing, it’s importance and the six principles we can follow to create content that truly reflects diverse communities that our companies serve. On this episode we have guest Ali Siegel, Senior Manager, of Equality Content, Narrative, and Marketing at Salesforce who shares how it is our responsibility as marketers to relay our brands’ messaging in a way that resonates with people from all backgrounds, regardless of race, ethnicity, age, or ability.
info_outline Monetizing Repeat Client Base With RFM Segmentation 05/09/2019
Monetizing Repeat Client Base With RFM Segmentation RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here:
info_outline Marketing and Sales Alignment Advice from a Sales Leader 04/25/2019
Marketing and Sales Alignment Advice from a Sales Leader In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing...” to drive pipeline, increase sales and ultimately drive growth across the whole organization. We spend time with long time sales veteran Ed McDonnell as he shares his experience working across sales and marketing, what makes up the DNA of a great salesperson and leadership tips when becoming a first time manager.
info_outline The Key Habits of Highly Effective Marketers Through Community and Listening 04/12/2019
The Key Habits of Highly Effective Marketers Through Community and Listening You've probably heard of the 7 Habits of Highly Effective People course or read the book but what does it mean for marketers? In this episode we are joined by, Rebecca Fleetwood Hession, former professional coach and trainer at FranklinCovey, teaching how to be most effective in our daily lives and at work. She now is an entrepreneur, starting Fleetwood Hession Consulting as well as the Badass Women's Council. Tune in to hear key tactics that you can start using today to be a more effective individual and marketer. You can learn more here:
info_outline Customer Experience Demystified: The day-to-day life of a Global CX Lead 04/02/2019
Customer Experience Demystified: The day-to-day life of a Global CX Lead The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they transform their business. This week, we talk with Rich Wilson, Global CX Lead at Kimberly-Clark Professional. He shares his 20 years experience watching the role CX evolve to what it is today.
info_outline Honoring International Women's Month 03/14/2019
Honoring International Women's Month In light of International Women's Day happening in March, we wanted to celebrate two women who are leading the way when it comes to women in tech. Today's guests include Tiffani Bova, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, a Top 100 Women in Tech, and one of the most Powerful and Influential Women in California according to the National Diversity Council and is a Wall Street Best selling author for her book ,Growth IQ. We also talk with Eileen O’mara who leads the Salesforce EMEA Marketing team, is the Executive Sponsor of the EMEA Women in Salesforce Network, an active campaigner of Women in Technology and leading advocate for children in education.
info_outline Today’s State of Marketing: Insights From 4,000+ Marketers Featuring Salesforce CMO Stephanie Buscemi 02/28/2019
Today’s State of Marketing: Insights From 4,000+ Marketers Featuring Salesforce CMO Stephanie Buscemi Salesforce CMO, Stephanie Buscemi, joins us this week to help us uncover 4 key takeaways from the Fifth Annual State of Marketing Report. She shares her thoughts on what marketers should be thinking about in 2019. According to Stephanie, "to be a really world class marketer, you have to get out of the four walls of your building." To get the full report head to salesforce.com/stateofmarketing.
info_outline Let’s Get Innovative: How to Keep Up with Growing Expectations 02/07/2019
Let’s Get Innovative: How to Keep Up with Growing Expectations The CEO and founder of Torchlite, Susan Marshall, joins us today to share her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster and meet the growing expectations consumers have. She also shares her experience starting a business from the ground up - spoiler alert, it's a rollercoaster. You can learn more about Torchlite at torchlite.com.
info_outline Unlock Your Marketing V.O.I.C.E 01/24/2019
Unlock Your Marketing V.O.I.C.E In this episode, we look at how you can unlock your best marketing voice to make sure your message resonates with any audience. Our guest on this episode is Simon de Cintra, who is a speaking coach and author of the book, Unlock Your Business Voice. Tune in and find out what qualities the best marketing leaders have in common, and how you can start putting in the work to develop your own marketing voice with the help of a simple acronym: VOICE.