Marketing Made Simple
Hello Hero Makers! For new marketing content from StoryBrand, check out the StoryBrand Podcast at https://podcasts.apple.com/us/podcast/the-storybrand-podcast/id1092751338 Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
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StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast
09/24/2025
StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast
Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we’re doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don’t “get it.” That’s why we’re hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority. You’ll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth. -- Click to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)
09/17/2025
Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don’t say it clearly, it won’t matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don’t just have better products. They have better words. So how do you find the message that sticks? In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate’s viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want. -- Click to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books! Watch the Slate ad for yourself.
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Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)
09/10/2025
Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that’s crystal clear and easy to remember. If your ad gets ignored, it doesn’t matter how gorgeous it is. In this week’s episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You’ll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem. -- Click to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)
09/03/2025
Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break through. But that’s not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance? In this week’s episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who’s built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she’s leaned into the very things she used to avoid. You’ll learn the role of consistency, why timing matters more than transparency, and how to craft a message that’s strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts. Click to check out Annie F Downs' website and for here "That Sounds Fun" pocast! -- Click to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)
08/27/2025
Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did? In this episode, Don and Kyle break down the marketing genius behind Magic Spoon’s rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand’s real enemy and position your product so it’s instantly understood. -- Click to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)
08/20/2025
Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It’s your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good? In today’s episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You’ll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone’s brain. Listen in to discover the simple shifts that make your message irresistible. -- Click to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)
08/13/2025
Why That Worked #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don’t communicate the right way. So what happens when a company known for brilliant messaging gets it wrong? In this week’s episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest’s playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake. -- Click to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
08/06/2025
Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that’s me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results? In this episode, Don and Kyle break down Airbnb’s latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You’ll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement. -- Click to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
07/30/2025
Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- AI is everywhere and it’s moving faster than most of us can keep up. For business owners and marketers, the challenge isn’t just understanding the tools. It’s figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you’ll get left behind. In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he’s using AI in his agency, why it’s not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI. Resources mentioned in this episode: Click to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells
07/23/2025
Why That Worked #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they’re chatting over coffee, not realizing they’re competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn’t sell. That’s why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand? This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You’ll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time! Click to find a StoryBrand marketing coach to help you grow your brand or business! -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
07/16/2025
Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You’ll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last. Click to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
07/09/2025
Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- When you’re pitching a product, every word matters. That’s why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank’s biggest success stories? In today’s episode, Don and Kyle break down the Bombas pitch line by line, showing how the founders used story loops, vivid language, and clarity to outshine the competition. You’ll learn how to craft soundbites and emotional contrast to pitch your brand in a way that people remember. Listen in to discover why this pitch worked and how you can apply the same tactics to your next campaign. Click to find a StoryBrand marketing coach to help you grow your brand or business! -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
07/02/2025
Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That’s the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough? In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You’ll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works. Click to check out Dan Go's Fit Founder account and click to find a marketing coach to help you grow your brand or business. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand
06/25/2025
Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break through. But that’s not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance? In this week’s episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who’s built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she’s leaned into the very things she used to avoid. You’ll learn the role of consistency, why timing matters more than transparency, and how to craft a message that’s strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts. Click to check out Annie F Downs' website and for here "That Sounds Fun" pocast! -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding
06/18/2025
Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it? In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders’ controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You’ll learn why arrogance isn’t confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #23: Dadville—The New Rules of Being a Great Dad
06/11/2025
Why That Worked #23: Dadville—The New Rules of Being a Great Dad
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they’re typically cast as bumbling sidekicks or lovable oafs who mean well but don’t quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger? In this special Father’s Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you’re a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family. Check out the Dadville Podcast ! -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad
06/04/2025
Why That Worked #22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Attention is the name of the game in today’s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it’s a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch? In this week’s episode, Don and Kyle unpack the power of real-time marketing using Nike’s viral Scottie Scheffler post as a prime example. They contrast it with Skechers’ missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can’t ignore. You’ll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook. Nike's from May 18th 2025 referenced in the show. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention
05/28/2025
Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don’t say it clearly, it won’t matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don’t just have better products. They have better words. So how do you find the message that sticks? In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate’s viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books! Watch the Slate ad for yourself.
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Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers
05/21/2025
Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It’s your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good? In today’s episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You’ll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone’s brain. Listen in to discover the simple shifts that make your message irresistible. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry
05/14/2025
Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did? In this episode, Don and Kyle break down the marketing genius behind Magic Spoon’s rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand’s real enemy and position your product so it’s instantly understood. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed
05/07/2025
Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don’t communicate the right way. So what happens when a company known for brilliant messaging gets it wrong? In this week’s episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest’s playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions
04/30/2025
Why That Worked #17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that’s crystal clear and easy to remember. If your ad gets ignored, it doesn’t matter how gorgeous it is. In this week’s episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You’ll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign
04/23/2025
Why That Worked #16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say “yep, that’s me!”, sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results? In this episode, Don and Kyle break down Airbnb’s latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You’ll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #15: Morning Routines—The NEW Way To Create A Morning Routine In 2025
04/16/2025
Why That Worked #15: Morning Routines—The NEW Way To Create A Morning Routine In 2025
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Reed and Donald Miller break down a new way to approach your morning routine—one that actually fits the demands of 2025. Whether you’re a high-performing entrepreneur, a working parent, or just trying to get your act together before 9am, this conversation is packed with practical strategies, unexpected insights, and a fresh mindset shift. You’ll learn: • Why most morning routines fail (and what to do instead) • How to reverse-engineer your day for better mornings • The role of intention, simplicity, and rhythm in a sustainable routine • What Kyle and Don are doing differently this year—and why it’s working If you’ve struggled with consistency, motivation, or just hate mornings altogether, this episode will help you build a routine that serves your real life—not some influencer’s highlight reel. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books! If you're tired of feeling unproductive and unmotivated, get clarity on your life goals and supercharge your productivity by visiting for your free planner!
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Why That Worked #14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
04/09/2025
Why That Worked #14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’re shaking things up this week with a very special recap episode! We’re revisiting some of the most valuable insights from past episodes—all centered around one powerful theme: simplicity. Don and Kyle explore how frameworks, storytelling, and clear communication can help you find clarity, make better decisions, and connect to more people. Tune in to discover why the most successful brands, leaders, and ideas all follow one golden rule: keep it simple. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
04/02/2025
Why That Worked #13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to drift apart or fall into survival mode. So how do couples not just stay together, but grow closer—even through the hardest seasons of life? In this week’s episode, Don and Kyle sit down with musical duo Johnnyswim (Abner Ramirez and Amanda Sudano) to unpack what makes their marriage work. From tour bus living to health challenges and creative careers, Abner and Amanda share how they’ve stayed united—and transformed—through it all. Tune in to hear their honest take on commitment, communication, and the real purpose of marriage. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic
03/26/2025
Why That Worked #12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic
Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it really was. So why does nostalgia have such a hold on us? And how does it shape the way we think, feel, and buy? This week, hosts Donald Miller and Kyle Reed break down the psychology of nostalgia and why it’s one of the most effective tools in marketing, storytelling, and even leadership. They reveal how businesses tap into nostalgia to create emotional connections with customers and how you can use it to strengthen your brand—or simply make more meaningful memories in your own life. Tune in to learn how nostalgia works, why we crave it, and how to use it to your advantage. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #11: Starbucks—The Brand that Changed How the World Drinks Coffee
03/19/2025
Why That Worked #11: Starbucks—The Brand that Changed How the World Drinks Coffee
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just about caffeine—it was about community, habit-building, and a relentless pursuit of consistency. In this episode, hosts Don and Kyle dive into the fascinating story of Starbucks, breaking down how a small Seattle coffee shop grew into a 35,000-location empire. They explore the visionary leadership of Howard Schultz, the brand’s impact on American culture, and how Starbucks managed to make coffee both an addiction and an experience. Plus, they debate whether Starbucks is still as great as it once was—or if its best days are behind it. Listen in for a deep dive into what made Starbucks work. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
03/12/2025
Why That Worked #10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn’t “real” at all—it’s carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scenes to make the drama irresistible. But beyond the entertainment, what’s it actually doing to our brains? In this episode, hosts Donald Miller and Kyle Reed break down why reality TV works—and why we can’t look away. They explore the psychology behind our obsession with drama, the tricks producers use to keep us engaged, and how reality TV has shaped everything from social media to politics. Plus, they reveal the surprising ways it’s rewiring our attention spans and expectations of real life. Tune in for a revealing look at the power (and the price) of reality TV. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
03/05/2025
Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the or following wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked! -- The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence. But why do these stars hold so much weight? Today’s episode pulls back the curtain on the fascinating world of Michelin Stars. Hosts Don and Kyle explore how a tire company unexpectedly shaped the fine dining industry, why chefs dedicate their lives to earning (or desperately holding onto) these elusive stars, and what truly sets Michelin-caliber restaurants apart. Along the way, they share their own experiences—from unassuming hole-in-the-wall joints to world-famous dining rooms—and break down whether the chase for a star is worth the sacrifice. Listen in for a compelling look at the prestige, pressure, and obsession that fuel the Michelin Star legacy. -- Unlock the power of a framework that works—the StoryBrand Framework at . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at . Learn how to make your marketing and messaging work using a proven framework in the updated book, . Order it now on or wherever you buy books!
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