Measure Success Podcast
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
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Winning the Moment with Cody Adent: Key Insights for Entrepreneurs
06/18/2024
Winning the Moment with Cody Adent: Key Insights for Entrepreneurs
Join us on this episode of the Measure Success Podcast as we talk with Cody Adent, entrepreneur and author of "Winning the Moment." Cody shares his journey from skipping college to founding his first business at 19, and now leading as the president and CFO of Vibrant Management. In our discussion, Cody reveals the pivotal experiences that shaped his professional path and personal philosophy. He opens up about the challenges and triumphs of his entrepreneurial journey, the lessons learned from transitioning into a professional speaker, and the importance of seizing every moment. Whether you're an aspiring entrepreneur or looking to find more freedom in your personal and professional life, Cody's insights are sure to inspire and guide you towards mastering your own moments. Don't miss this engaging conversation filled with practical tips for success and personal fulfillment! Connect with Cody: Website: https://thevibrantteam.com/ LinkedIn: https://www.linkedin.com/in/codyadent/ Instagram: https://www.instagram.com/cody_adent/ Twitter: https://twitter.com/cody_adent Book Winning the Moment: https://www.amazon.com/Winning-Moment-Blueprint-Mindset-Focus/dp/1642255629 #carljcox #codyadent #measuresuccess #40strategy #entrepreneur #thevibrantteam #CFO #owner
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Strategic Leadership with David Kitchen
06/11/2024
Strategic Leadership with David Kitchen
🎙️ Dive into a masterclass in leadership on this week's episode of the Measure Success Podcast! We're thrilled to have David Kitchen, a renowned leadership consultant and author, join us to share his invaluable insights on simplifying leadership, culture, and high performance in any organization. In this episode, David discusses the transformative power of his five C's: Character, Consistency, Commitment, Creativity, and Communication. He shares stories from his journey, including lessons learned from his earliest days as the youngest head strength coach in the country to his current role influencing C-suite executives across multiple industries. 🗣️ "Leadership isn't just about managing—it's about inspiring change and executing with clarity," says David Kitchen. Whether you're a budding entrepreneur or an experienced executive, this episode offers actionable strategies that you can implement right away to start seeing results. Connect with David: Website: LinkedIn: Facebook: Instagram: Twitter: The Pyramid: A System for Developing Tomorrow's Leaders Today Book: #CarlJCox #40Strategy #MeasureSuccessPodcast #DavidKitchen #LeadershipDevelopment #StrategicLeadership #BusinessPodcast #strategy
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From Press Releases to Profit: Insights from Mickie Kennedy
06/04/2024
From Press Releases to Profit: Insights from Mickie Kennedy
🚀 New Podcast Episode 🎧 Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of eReleases. Discover how small businesses can leverage press releases to increase visibility and credibility in today's digital age. In this episode, you'll learn: The enduring value of press releases in building trust and credibility. How to effectively distribute press releases to reach your target audience. Real-life success stories and practical tips from Mickie's extensive experience. 🍏 Listen now Mickie shares invaluable insights on how press releases can drive sales and enhance your brand's presence. Don't miss out on these expert strategies to elevate your business! Connect with Mickie: Website: LinkedIn: Facebook: Twitter: Book: Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention Book Link: #PressReleases #BusinessGrowth #Entrepreneurship #MickieKennedy #MeasureSuccessPodcast #ApplePodcasts
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Key Business Strategies for Success: Olivia Atkin
05/28/2024
Key Business Strategies for Success: Olivia Atkin
Join us on this inspiring episode of the Measure Success Podcast, hosted by Carl J. Cox, featuring guest Olivia Atkin, a dynamic entrepreneur and author. Olivia shares insights from her journey of building a multifaceted platform designed to empower others to reach their full potential. In this episode, Olivia talks about her philosophy on achieving success both personally and professionally, how to redefine goals as you grow, and the importance of strategic planning in business. Episode Highlights: Introduction to Olivia Atkin - Discover how Olivia's business, Achieving Success LLC, helps individuals define and achieve their success in various realms, from podcasting to professional development. Olivia's Business Philosophy - Learn about the core principles that drive Olivia's approach to consulting and coaching, focusing on continuous growth and strategic adaptation. In-depth Discussion on Podcasting - Olivia talks about the specifics of entering the podcasting space, including setting goals, understanding the 'why' behind your podcast, and strategic planning for continuous improvement. The Impact of Mentorship and Networking - Olivia emphasizes the role of mentorship and networking in personal and career development, sharing practical advice for building a supportive network. Q&A with Carl J. Cox - Olivia answers Carl’s questions on overcoming common challenges faced by her clients and shares her methods for ensuring business success and personal fulfillment. Listen and Learn: How to continuously refine your definition of success. Strategies for effective personal and business growth. The importance of transparency and presence in leadership. Where to find Olivia: Website: https://achieving-success.com/ LinkedIn: https://www.linkedin.com/in/oliviaatkin/ Achieving Success LinkedIn: https://www.linkedin.com/company/achieving-success-llc Facebook: https://www.facebook.com/AchievingSuccess0 Twitter: @_achievingsuccess Achieving Success in Career Development Book Link: https://achieving-success.com/book/ and https://he.kendallhunt.com/product/achieving-success-career-development For more insights from Olivia and other thought leaders, subscribe to the Measure Success Podcast. Tune in for more episodes that help you navigate the complexities of business and personal growth.
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Boost EQ for Success: Insights with Phil Johnson
05/21/2024
Boost EQ for Success: Insights with Phil Johnson
Join host Carl J. Cox in a conversation with Phil Johnson, founder of the Master of Business Leadership Program, on this week’s episode of the Measure Success Podcast. Listen as they discuss the transformative power of emotional intelligence (EQ) in our rapidly changing world, as Phil shares his expert insights on adapting to technological advancements and societal shifts. In This Episode, You'll Discover: Why emotional intelligence is crucial for both personal and professional success. Strategies to enhance your emotional intelligence to thrive in the face of global changes. Insights from Phil's extensive research on EQ versus IQ and their impact on achieving success. Real-world examples of how leading companies like Apple integrate EQ into their operations. Perfect For: Professionals seeking to enhance leadership skills. Individuals interested in personal development. Business leaders aiming to foster a supportive and innovative workplace culture. Don’t miss this episode filled with actionable tips and thought-provoking discussions designed to empower you to navigate the complexities of modern life with greater emotional intelligence. Phil's LinkedIn: Phil's book: The Servant Warrior Leader:
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Mastering M&A: Legal Tips from Addison Adams
05/14/2024
Mastering M&A: Legal Tips from Addison Adams
🎙️ Dive into the dynamic world of mergers and acquisitions on this week’s episode of the Measure Success Podcast! Join us as we sit down with Addison Adams, California's M&A expert and the founder of Adams Corporate Law. Discover essential legal strategies and insider tips that can help you navigate the complexities of corporate transactions. In this episode, Addison shares his journey from litigation to leading major corporate deals, offering actionable advice for business owners looking to prepare for a sale, avoid common pitfalls, and maximize their company’s value. Whether you're contemplating a merger, planning an acquisition, or simply curious about the legal intricacies of business deals, this episode is packed with valuable insights. 🔑 Key Highlights: Deal-Making Strategies: Learn how to structure your business transactions for success. Due Diligence Insights: Uncover the critical steps to prepare your company for smooth transitions. Risk Management: Tips on how to avoid typical legal pitfalls that could impact your deals. Addison’s expertise will guide you through the legal maze of mergers and acquisitions, ensuring you’re well-equipped to handle the challenges and opportunities of the corporate world. #MergersAndAcquisitions #BusinessGrowth #LegalExpertise #MeasureSuccess
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Strategic Marketing for Growth with Branden Cobb
05/07/2024
Strategic Marketing for Growth with Branden Cobb
Dive into the world of strategic marketing with our latest podcast episode featuring Branden Cobb, a seasoned marketing expert and fractional Chief Marketing Officer. Hosted by Carl J. Cox, this episode unveils effective strategies that help small to medium-sized enterprises (SMEs) not just survive but thrive. In This Episode: Learn how Branden has helped SMEs scale and become profitable through targeted marketing strategies. Discover the nuances between working with large corporations and smaller businesses, and why tailored approaches are crucial. Get insights on how to effectively transition from outsourced to in-house marketing to boost profitability. Why Listen? If you're running a business, looking into marketing strategies, or curious about the challenges and solutions for SMEs in today's economy, this episode is packed with actionable advice and real-life examples. 💬 We'd Love to Hear from You! Join the conversation by leaving a review or comment on Apple Podcasts. Your feedback helps us bring more great content to you! 📲 Share & Subscribe: Enjoyed the episode? Share it with a friend who might benefit from Branden's marketing insights, and don't forget to subscribe to the Measure Success Podcast for more episodes like this one.
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Mastering Decision-Making in Uncertainty with Sheldon Bernard
04/30/2024
Mastering Decision-Making in Uncertainty with Sheldon Bernard
Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life. In This Episode, You'll Discover: How to identify and combat cognitive biases in decision-making. Insights into Sheldon's 'DIRECT' framework for tackling uncertainty. The role of generative AI in redefining business strategies. Practical tips for applying these insights in your daily life and business. Listen and Learn: Uncover the secrets to making smarter, more informed decisions that can steer you and your organization towards success in unpredictable times. Sheldon's expertise will enlighten you on not just how to make decisions, but how to make the right decisions. Tune in now to start mastering the art of decision-making in the ever-uncertain business landscape!
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Embracing Discomfort: The Secret to Team Growth
04/23/2024
Embracing Discomfort: The Secret to Team Growth
🌟 New Episode Alert: "Embracing Discomfort: The Secret to Team Growth" 🌟 Are you ready to transform your team's dynamic and foster a culture of growth and innovation? Dive into the latest episode of the Measure Success Podcast, where Dane Groeneveld and Carl J. Cox discuss the power of embracing discomfort to propel team development. 🔑 Key Highlights: Understand why discomfort is crucial for personal and business growth. Discover strategies to safely introduce and manage discomfort within your team. Hear real-life success stories of teams turning challenges into triumphs. 🎧 Available now on Libsyn and your favorite podcast platforms. Don’t miss out on these invaluable insights that could redefine the way you approach team leadership and growth! 💬 We value your feedback! After listening, please drop a comment to let us know your thoughts or share your own experiences with embracing challenges. #FutureOfTeamwork #LeadershipPodcast #BusinessGrowth #TeamBuilding #LibsynPodcasts
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Happiness & Success: Vladimer Botsvadze's Winning Formula
04/16/2024
Happiness & Success: Vladimer Botsvadze's Winning Formula
Join us in a conversation with Vladimer Botsvadze, a titan of digital transformation and a beacon of positivity, on this episode of our podcast. Vladimer shares his unique perspective on how happiness defines success, the power of optimism, and the significance of surrounding oneself with the right people for personal and professional growth. From building a global audience from the ground up to becoming a renowned marketing thought leader, Vladimer’s journey is a masterclass in perseverance, positivity, and the power of believing in oneself. Tune in to learn how to harness the power of happiness and positive thinking to transform your life and achieve your dreams. Where to find Vladimer:
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Unlocking the Secrets to Strategic Growth: A Conversation with Laura Casselman
04/09/2024
Unlocking the Secrets to Strategic Growth: A Conversation with Laura Casselman
Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership. In this episode, Carl J. Cox delves deep with Laura into the essence of strategic planning, affiliate marketing mastery, and the significance of resilient leadership in carving the path to success. Laura, also a Wall Street Journal bestselling author, enlightens us with her revolutionary insights on overcoming industry barriers, championing customer service, and the meticulous balance between personal life and professional ambition. Key Takeaways: Laura's inspiring transition from performing arts to corporate excellence. Strategies for leveraging affiliate marketing to scale your business. The art of strategic planning for sustainable growth. Cultivating a culture of accountability and innovative leadership. Laura's story is not just about career transformation; it's a testament to the power of vision, determination, and strategic action in achieving success. Her insights are invaluable for anyone looking to elevate their business strategy, leadership skills, or searching for the motivation to turn their visions into reality. Don't miss out on this episode filled with actionable insights and the inspiring journey of a woman who rewrote the rules to master the game of business success. 🎧 Listen, learn, and be inspired as you embark on your journey to success with the Measure Success Podcast. Subscribe and stay tuned for more episodes that bring you closer to your goals. #MeasureSuccessPodcast #LauraCasselman #BusinessStrategy #Leadership #SuccessJourney #Entrepreneurship #AffiliateMarketing
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Tech & AI Insights with Lubo Smid: From STRV to Arnold Schwarzenegger
04/02/2024
Tech & AI Insights with Lubo Smid: From STRV to Arnold Schwarzenegger
In this latest episode of the Measure Success Podcast, host Carl J. Cox welcomes Lubo Smid, Co-Founder and CEO of STRV, a leading software design and engineering powerhouse. Lubo takes us on a journey through the corridors of technology, revealing how STRV has been at the forefront of building digital products for prestigious clients including Tinder, Porsche, and even Arnold Schwarzenegger. Lubo delves into the essence of technology and entrepreneurship, sharing his passion for cutting-edge advancements, particularly in the realm of Web 3.0 and AI. With insights from being recognized in the Forbes Under 30 list, he discusses the pivotal role of artificial intelligence in transforming business strategies, marketing, and even legal documentation processes, offering a glimpse into the future of tech-driven solutions. Listeners will gain invaluable knowledge on: STRV's approach to creating impactful digital products and fostering innovation. Leveraging AI for competitive advantage in business and beyond. Strategies for startups to achieve breakthroughs in a saturated market. The significance of aligning product development with strategic marketing for viral success. Lubo's personal philosophy on achieving balance between professional success and personal well-being, underscored by his commitment to mental and physical health. Furthermore, Lubo shares the excitement of working on projects for icons like Arnold Schwarzenegger and the nuances of tech partnerships that scale from ambitious startups to global giants. This episode is a treasure trove for entrepreneurs, tech enthusiasts, and anyone intrigued by the power of innovation to shape the future. Discover more about STRV and Lubo Smid's pioneering work at and follow us on Apple Podcasts for more episodes that inspire success through strategy and innovation.
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Unleashing Potential & Embracing Uncomfortable Growth with Rising Star James Brackin IV
03/26/2024
Unleashing Potential & Embracing Uncomfortable Growth with Rising Star James Brackin IV
We're thrilled to announce that the latest episode of the Measure Success Podcast is now available! This week, we sit down with the rising star James Brackin IV, a trailblazer in personal coaching and the voice behind the top 1% podcast. James shares his journey of personal growth, overcoming obstacles, and the secrets to finding and unlocking one’s potential. He is our youngest guest ever and his passion to make a difference is unparalleled. In this episode, you’ll discover: How James transformed challenges into opportunities for growth. Strategies for overcoming procrastination and tapping into your true potential. The significance of investing in yourself and living each day with purpose. James's approach to coaching and insights from his podcasting experience. Why listen? Whether you're an aspiring entrepreneur, someone seeking personal development, or just in need of a motivational boost, this episode is packed with actionable insights and inspiring stories to guide you on your path to success. Don't forget to subscribe to the Measure Success Podcast Thank you for your continued support, and here’s to your success!
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Overcoming Bias to Maximize Success with Applied Decision Sciences
03/19/2024
Overcoming Bias to Maximize Success with Applied Decision Sciences
🎧 New Episode Alert: Maximizing Strategic Decisions & Success: Expert Insights on Decision Science & Leadership In this must-listen episode of our podcast, we dive deep with Sheldon Bernard, a trailblazer in applied decision sciences. Sheldon shares insights on confronting complex issues, such as bias, by pioneering the DIRECT framework, and making better decisions under uncertainty. 🔍 What You'll Discover: The essence of decision science and its multidisciplinary approach. How biases influence decision-making and strategies to overcome them. The DIRECT framework: A step-by-step guide to making informed decisions. Real-world applications of decision science in business and personal contexts. Sheldon's expertise combines years of leading special projects for Fortune 100 executives with a practical, approachable method to navigate the often-murky waters of decision-making. Whether you're a business leader, a strategist, or simply looking to improve your decision-making skills, this episode offers valuable lessons. 💡 Key Takeaways: Understanding your biases is the first step to making better decisions. The importance of framing your decisions correctly. How to identify and evaluate your options effectively. Sheldon's unique approach to teaching decision science principles for immediate application. Don't miss this opportunity to enhance your strategic thinking and decision-making capabilities with insights from one of the field's most forward-thinking experts. 🎙️ Listen Now! Available on and your favorite podcast platforms. #DecisionScience #Leadership #Strategy #BusinessInsights #SheldonBernard #PodcastEpisode Website: https://40strategy.com/
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Brothers in Business: Scaling Success Together
03/12/2024
Brothers in Business: Scaling Success Together
🌟 New Episode Alert! 🌟 🎧 Tune into the latest episode of the Measure Success Podcast, featuring the journey of Elliot & Dom Chapman! In this engaging episode, we see entrepreneurship through the eyes of two brothers who have turned their challenges into their greatest successes. Discover how Elliot and Dom navigated the ups and downs of building businesses, from the early struggles with lead generation to masterfully executing successful exits and investments. Their story is a testament to the power of resilience, strategic thinking, and the unique bond of brotherhood in the face of business hurdles. 💡 Episode Highlights: Insights into transitioning from tactical operations to strategic growth The significance of personal habits for maintaining high performance The impactful role of podcasting in sharing their narrative and connecting with others on a personal level 👥 Whether you're an aspiring entrepreneur, a business veteran, or simply someone looking for a dose of inspiration and practical advice, this episode is for you! Don't miss out on this heartfelt and insightful conversation. Listen now and get ready to be inspired to scale new heights in your own journey! #MeasureSuccessPodcast #Entrepreneurship #BusinessJourney #ChapmanBrothers #ApplePodcasts #PodcastingSuccess
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Conscious Design: Merging Sustainability & Innovation
03/05/2024
Conscious Design: Merging Sustainability & Innovation
Explore the intersection of design and sustainability on the Measure Success Podcast, featuring consulting expert and author Ian Peterman. Host Carl J. Cox, sponsored by 40 Strategy, present a conversation about Conscious Design with Ian, a veteran in product development. Learn how Ian's firm merges design with sustainability to bring innovative products to market, making a positive global impact. This episode not only explored into Ian's 15 years of experience but also his contributions to the field through his book, The Conscious Design book, public speaking, including a pending presentation to the U.S. Senate. A must-listen for those passionate about the future of design and its role in environmental sustainability.
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Leadership Unveiled: Beating Burnout and Building Trust
02/27/2024
Leadership Unveiled: Beating Burnout and Building Trust
Listen to our newest podcast episode featuring leadership expert Jimmy Burroughes, where we explore effective strategies to combat burnout and foster high-performance teams. Learn from Jimmy's extensive experience and insights on building trust, strategic planning, and maintaining well-being in the workplace. This episode offers valuable advice for leaders seeking to inspire their teams and create a sustainable high-achievement environment. Key Topics Covered: Balancing high performance with mental health Building and maintaining trust within teams Strategic planning to prevent burnout Discover actionable tips and deepen your understanding of leadership and team dynamics. Tune in to transform your approach to leadership and team success.
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🌟 Elevating Business Valuation with the Measure Success Podcast 🌟
02/20/2024
🌟 Elevating Business Valuation with the Measure Success Podcast 🌟
Welcome to the Measure Success Podcast, today we share how to boost your business valuation beyond the conventional metrics. In a market driven by EBITDA and industry multiples, we explore how savvy entrepreneurs can significantly influence their company’s worth by strategically managing risks. What We Cover: Understanding the Multiple: Learn how the industry multiple affects your business valuation and how you can alter this critical figure in your favor. Risk Reduction Strategies: Discover 40 transformative strategies that reduce risk, enhance value, and make your business an irresistible prospect for investors. Automation & Delegation: Find out how systemizing your operations and diversifying responsibilities can shift your business from high-risk to high value. Investor Mindset: Shift from an owner to an investor’s perspective, focusing on efficiency, process improvement, and strategic growth to prepare your business for a lucrative sale. Real Success Stories: Hear from entrepreneurs who've successfully increased their business valuation, learning from their experiences and insights. Join Us: Whether you're contemplating selling your business, seeking investment, or simply aiming to increase its value, the Measure Success Podcast provides the blueprint for success. With expert interviews, case studies, and actionable strategies, we're here to guide you through the complexities of valuation, one episode at a time. Subscribe now to transform your business into a high-value investment and start acting like the savvy investor you were meant to be.
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How to Be in the Top 10% of Leaders Who Reach Their Goals
02/13/2024
How to Be in the Top 10% of Leaders Who Reach Their Goals
In the latest episode of the Measure Success Podcast, host Carl J. Cox reveals startling statistics: up to 90% of businesses fall short of completing even two-thirds of their strategic objectives. This significant shortfall indicates a vast majority of CEOs and entrepreneurs are failing to meet their most ambitious goals, resulting in an accumulation of unachieved strategic plans. However, Carl J. Cox, the CEO and founder of 40 Strategy, assures listeners that this grim statistic need not apply to them. With a wealth of experience from leading seven organizations to exponential growth across four continents, Cox is more than qualified to guide aspiring leaders out of this rut. The Measure Success Podcast, known for its insightful take on business strategies and growth, introduces Cox not just as a host but as a guest in this special solo episode. Cox, whose vision for 40 Strategy aims to impact over 1 million people and 10,000 organizations while donating at least $1 million to charity, shares invaluable principles that promise to transform strategic objectives into actionable and realistic plans. Listeners can expect a deep dive into why strategic planning often fails and how to counteract these common pitfalls. Cox draws parallels between strategic planning and seemingly unrelated concepts, such as the decision to purchase a Peloton bike, to illustrate his points vividly. Additionally, he debunks the myth of success being merely about "being in the right place at the right time," using Amazon’s early days as a case study for strategic foresight and execution. This episode is packed with insights and practical advice, including: The story behind the name and mission of 40 Strategy. Common misconceptions about strategic planning and how to overcome them. The significance of distinguishing between leading and lagging indicators in business. Applying Fortune 500 growth strategies to small and medium-sized businesses. Utilizing the Pareto principle to prioritize goals and achieve significant outcomes. The benefits of engaging a third-party to critique and enhance strategic plans. A step-by-step guide to conducting the "dot exercise" for effective strategic planning. Identifying and addressing the three major barriers to business growth and success. By the end of this episode, Carl J. Cox aims to equip leaders with the knowledge and tools to join the elite 10% of leaders who not only set ambitious goals but achieve them. Tune into the Measure Success Podcast for an episode filled with actionable strategies that promise to elevate your strategic planning and propel your business toward unprecedented growth. Listeners are encouraged to subscribe to the Measure Success Podcast for more episodes that offer expert guidance on navigating the complexities of business strategy and leadership. With Carl J. Cox at the helm, achieving your business goals has never been more attainable. Resources Mentioned in This Episode: Buy a copy of by Carl J. Cox
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How to Build Confidence to Achieve Leadership Goals
02/06/2024
How to Build Confidence to Achieve Leadership Goals
In This Episode: CEOs and entrepreneurs may appear confident, but the reality is that confidence can be elusive and challenging to nurture. In this episode, our guest, Nicole Kalil, an expert in leadership development, discusses strategies for leaders to enhance their confidence and achieve their strategic objectives. Nicole Kalil is a renowned speaker, author of "Validation is For Parking," a leadership strategist, respect coach, and the host of the "This is Woman’s Work Podcast." Having transitioned from the C-suite at a Fortune 100 company, she has empowered countless women in business and gained valuable insights into the structural, systemic, and social challenges facing women and leaders within organizations. Listen to the full conversation to discover how to build and maintain confidence as a business leader, tackle "head trash," implement the rule of three for life and business, and gain more insights. Here's a Glimpse of What You'll Learn: 1. Nicole's career transition from the finance industry and the C-suite to entrepreneurship. 2. The significance of building self-trust and Nicole's "obsession" with confidence. 3. Nicole's 3-step process for developing confidence. 4. Embracing imperfection as a parent and insights into Nicole's book. 5. "A-ha" moments from Nicole's book that have impacted readers. 6. Understanding and overcoming "head trash." 7. The interplay of perfectionism, head trash, and comparison in undermining confidence. 8. Gender differences in confidence across the lifespan. 9. Nicole's "rule of three" for prioritizing business and life. 10. The importance of "business planning" in Nicole's marriage and family life. Resources Mentioned in This Episode: Connect with Nicole Kalil on Follow Nicole Kalil on Listen to Get a copy of "" by Nicole Kalil Explore "" by Julie Brown Buy a copy of "" by Carl J. Cox Learn more about Connect with on LinkedIn Don't miss this insightful conversation on building leadership confidence with Nicole Kalil. Tune in now!
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Let Go, Elevate Your Business - Brad Koehn's Expert Insights
01/30/2024
Let Go, Elevate Your Business - Brad Koehn's Expert Insights
In This Episode: As a highly successful CEO or entrepreneur, your journey has been marked by hard work, exceptional skills, and the creation of your business from the ground up. However, as your business evolves or undergoes changes in ownership, relinquishing control can be a daunting challenge. In this episode, we explore how loosening your grip on your business may be precisely what it needs. Our featured guest, Brad Koehn, boasts three decades of experience in IT Consulting, with a background in software engineering, leadership, and executive coaching. Today, he operates a solo practice catering to the unique needs of small business owners, specializing in helping them navigate the complexities of growth, acquisition, and divestiture. Brad's guidance empowers his clients to make their businesses more profitable, easier to manage, and more valuable when they consider selling. Tune in to the full episode to gain insights into how Brad coaches business leaders to overcome fear and uncertainty, the significance of having a future vision, common pitfalls hindering strategy execution, preparing businesses for sale, fostering leadership development, and more. Here’s a Glimpse of What You’ll Learn: Exploring the similarities and differences between Carl and Brad's approaches to assisting small to medium-sized business owners. Identifying the true stumbling blocks for business owners, often not related to technical challenges. Uncovering the major hurdles companies face when executing their strategies and visions. Typical challenges business owners encounter when preparing to sell their businesses. The downstream effects of neglecting leadership development within an organization. Embracing the idea of hiring individuals smarter than oneself and overcoming the associated fears. Brad's personal journey of managing emotions through flying airplanes and imparting these lessons to CEOs and entrepreneurs. Insights into the "4 R's" that help CEOs identify and manage behaviors hindering their goals. Brad's approach to helping business owners discover their identity beyond their company. Measuring success in Brad's business and for his clients. Exploring Brad's personal habits for maintaining peak performance. Resources Mentioned in This Episode: Book: "" by Richard Boyatzis, Melvin L. Smith, and Ellen Van Oosten Buy a copy of "" by Carl J. Cox
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Strategic planning in government: Lessons from a city manager
01/23/2024
Strategic planning in government: Lessons from a city manager
In This Episode: While strategic planning certainly plays a huge role in the business world, a version of strategic planning also drives our local, state, and federal government. We usually just don’t notice it, because we can’t see behind the scenes. But there are still important lessons that entrepreneurs can learn from those who have worked in the public sector. Our guest this week is someone who has plenty to teach. Andy Takata has worked as a city manager and has over 21 years of experience with three full-service cities and two contract cities. He’s worked in economic development, planning, recreation, development, and municipal-operated water, wastewater, and electrical utilities. Tune into the full conversation for more on some of the differences in effective strategic planning for the private sector vs the public sector, how to avoid getting distracted by “shiny objects” when you already have a set plan (plus the potential benefits of noticing those shiny objects), Andy’s experience officiating water polo at the Olympics, and a lot more. Here’s a Glimpse of What You’ll Learn: What Andy does now, and why he came out of retirement in order to do it The two main forms of local government and the differences in how cities are run How long it takes to complete projects at the governmental level, and why these processes can sometimes take a long time How to deal with differences in political ideologies when crafting and executing long-term strategic plans for cities and communities The differences in how success is measured in the public sector vs in the private sector How Andy got involved with water polo, and how he worked his way up to eventually refereeing at the Olympics How Andy has built effective habits in his life and how those habits enabled him to keep a balance in his life despite being involved in so many things The difference between being “busy” and “busy strategically” How Andy has been able to avoid shiny object syndrome in his work, and the advice he would give to others to not get distracted by things that won’t move you forward One surprising observation that Andy had about the world-class athletes at the Olympics (and the ones who didn’t make the cut) How Andy measures success in his personal life — and how that might shift as he prepares to head into his second retirement Resources Mentioned in This Episode: by Robert J. Kriegel and Louis Palter by Jim Collins by Peter Kageyama by Stephen R. Covey Buy a copy of by Carl J. Cox
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How to experience transformation through writing a book
01/16/2024
How to experience transformation through writing a book
In This Episode: Authors — and business owners — write books for all kinds of reasons. They want to build an audience, earn money, share their expertise, attract leads, or maybe even try to become famous. But one of the most important things that happen during the book-writing process is the *internal* transformation. And that’s what our guest this week is an expert at leading people through. Dr. Kent Gustavson is a prize-winning writer, entrepreneur, and musician, who has published hundreds of books and worked with thousands of authors on achieving their goals. Tune into the full conversation for more about the ghostwriting process, what makes a good ghostwriter (and why they should be similar to therapists), the benefit of writing with a small audience in mind, the big mistake that many first-time authors make, and a lot more. Here’s a Glimpse of What You’ll Learn: More about Kent’s ghostwriting business, and how he and his team do it differently than the typical way The difference between what Kent does vs “coaching” Why Kent compares ghostwriters and editors to both therapists and strategists What “chronic curiosity” means — and why it’s important to be “savage” with ghostwriting clients The biggest surprises that Kent’s clients experience after working with a ghostwriter, and why transformation is such an important part of the process Why all books should be written for a small audience, and why Kent cautions against authors writing their “magnum opus” Why 99.9% of people shouldn’t be focusing on “tribe building” when they write a book Why Kent’s definition of measuring success involves “taking layers of varnish off” The differences between perceived success and real success The important habits Kent has integrated into his life, including those that are possible thanks to his home in Europe Why Kent sees “everything as music” (and improvisation) Some book recommendations from Kent Resources Mentioned in This Episode: by Frank McCourt by Kahlil Gibran by Douglas Adams Buy a copy of by Carl J. Cox
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Testing your limits, with former ski champion and Olympic team member, Wendy Fisher
01/09/2024
Testing your limits, with former ski champion and Olympic team member, Wendy Fisher
In This Episode: When we think of pushing ourselves — in business, sports, or just life — many of us aim to be the very best at what we do. But sometimes pushing yourself can actually mean *leaving* that top spot — and setting off on a completely new journey. And that’s exactly what our guest this week did in her accomplished athletic career. Wendy Fisher was a member of the U.S. National Ski Team and earned a spot on the 1992 Winter Olympic team in Albertville, France. She transitioned into big mountain skiing, becoming a two-time World Extreme Skiing Champion and one of the top skiers in the world. Listen to the full episode for more about Wendy’s journey (from the U.S. National Ski Team, to quitting skiing, to a completely new branch of the sport), how she got through tragedy in her life, the habits she’s kept in her life, what she’s working on now, and a lot more. Here’s a Glimpse of What You’ll Learn: More about Wendy’s journey from childhood skiing to the U.S. National Team Why Wendy had a different goal every day when she woke up other than “make the Olympic team” — and how that helped her perform better Some of the challenges Wendy experienced in the U.S. National Team atmosphere, including isolation and an eating disorder What led Wendy to eventually quitting the national team Some of the tragedies and challenges that precipitated Wendy’s “never to ski again” road trip How Wendy got her start in her next sport, including a situation where onlookers told her, “We’ve never seen a girl do that.” How Wendy finally started to recover from the grief over the death of her brother, as well as an eating disorder Some of the lessons Wendy learned from her own experiences that she now shares with younger people, including other skiers Why Wendy needed to “pull her head out of her ass” and let go of what could have been, especially after she had her two sons Some of the habits Wendy has kept in her life, even after her competitive athletic career — and what it took for her to let go of some of the guilt of not being successful at something Resources Mentioned in This Episode: by Andre Agassi by Michael A. Singer by Eckhart Tolle by Heather Hansman Buy a copy of by Carl J. Cox
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Bouncing back from rock bottom, with retired NFL player, Marques Ogden
01/02/2024
Bouncing back from rock bottom, with retired NFL player, Marques Ogden
In This Episode: In the span of just a couple of years, Marques Ogden went from being an NFL offensive lineman — to part-time custodian, getting other people’s trash spilled on his clothes as he worked for $8.25 an hour. And while most people can’t relate to playing football at the highest level like our guest this week did, everyone can learn from his valiant comeback — from bankrupt and working part-time, to an inspirational public speaker. After spending five years in the NFL as an offensive lineman, Marques retired from the league. At 27, he founded a construction company called Kayden Premier Enterprises, which eventually went bankrupt in 2010. During his darkest hours, Marques pulled himself together, got a part-time job as a custodian, and with hard work and determination became an inspirational keynote speaker, executive coach, best-selling author, and marketing leader. Tune into the full conversation for more on Marques’ NFL career, what he calls his “spoiled milk” moment that helped him turn his life around, how he managed to get out of survival mode, what surprised him most about life in the NFL, and a lot more. Here’s a Glimpse of What You’ll Learn: How Marques got through one of the hardest times of his life — losing his company in 2013 — and how he bounced back from everything he went through trying to keep it afloat More about Marques’ time in “survival mode” — including getting fired twice in a week, working as a custodian and birthday cloud, and eventually how he turned everything around The grant that helped keep Marques from being homeless, and how he built upon that building block for even greater success The thing that surprised Marques the most during his NFL career A breakdown of Marques’ regular schedule when he was in the NFL, including the invisible hours outside of game time that fans don’t usually see Why Marques tells all athletes that their sport cannot be their “long-term” career Why an NFL line of scrimmage is an “absolute war zone” More about Marques’ rock-bottom moment from his time working as a custodian — plus the realization he had afterwards that changed his life The “4 V’s” that Marques teaches his coaching clients, in order to get to the fifth V — “victory” How Marques measures success in his business and life Resources Mentioned in This Episode: by Marques Ogden by Marques Ogden by Tom McCarthy Buy a copy of by Carl J. Cox
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Writing your story, owning your truth, and finding success, with “The Shack” author William Paul Young
12/26/2023
Writing your story, owning your truth, and finding success, with “The Shack” author William Paul Young
One of the highest selling books of all time started out with just 15 copies printed at Office Depot. Paul Young wrote “The Shack” expecting to just give copies to his children — but the book quickly grew past even his wildest expectations. His journey to best-selling author is one that anybody can learn from, whether you’re a high-performing CEO stuck in “production” mode, or simply anybody who wants to leave an impact on the world. Paul Young is the author of “The Shack,” “Cross Roads,” “Eve,” and other books. He was born a Canadian and raised among a Stone Age tribe with his missionary parents in the highlands of what was Netherlands New Guinea (now West Papua). He suffered great loss as a child and young adult, and now enjoys the “wastefulness of grace” with his growing family in the Pacific Northwest. Tune into the full conversation for more on the backstory behind one of the most successful fiction books of all time, Paul’s definition of success (and why so many leaders fall short of that definition, even without realizing it), his top book recommendations, and a lot more. Here’s a Glimpse of What You’ll Learn: More about Paul’s background, including what led him to writing his book, “The Shack,” which is one of the best-selling fiction books ever Why Paul believes “every human being is a story” The problem with top-performing CEOs and other leaders who are production-oriented — at a cost Why humans are fundamentally community-centered — and how many have forgotten about that foundation What the core pieces of success actually are, according to Paul Why the inspiration behind The Shack’s plot and ideas was “incremental and painful” Why children are an expression of reality in people’s lives More about the story behind Paul’s “rock bottom” — and how he rebounded from that time The difference between forgiveness and reconciliation Paul’s one piece of advice to start with for anyone struggling A list of some of the most impactful books from Paul’s life Resources Mentioned in This Episode: Contact Paul directly at PO Box 339 Brush Prairie, WA - 98606 by William P. Young by Saint-Exupery and Antoine De by Khalil Gibran by George Vaillant by C. Baxter Kruger by George MacDonald by Jamie Winship Buy a copy of by Carl J. Cox
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“Giving Back” Episodes: How to pursue purpose and passion
12/19/2023
“Giving Back” Episodes: How to pursue purpose and passion
How does your work integrate with your overall purpose and your passion projects? Is it possible to have both — and to use them both to make a difference in the world? Even after retirement from a successful career, our guest this week has been able to answer a resounding “yes” to those questions. Bert Waugh Jr. and his wife, Susy, began taking street youth into their home in the 1970s. In 1991, Waugh founded Transitional Youth, a nonprofit organization that provides housing, outreach, and support to young people who otherwise would be living on the streets. Tune into the full conversation — as part of our holiday “giving back” episodes — for more on how Bert got started with helping kids transition from living on the streets, what makes his organization different from others, why his focus is on youth mostly in the 18-24 age category, what others can do to help youth in need, and more. Here’s a Glimpse of What You’ll Learn: How Bert got his start with helping youth who have spent time on the streets, and how that informed the beginning of his organization, Transitional Youth Why the 18-24 age group is so particularly vulnerable compared to other age groups — and why Bert feels so passionate about helping them How Bert’s organization infuses more love throughout its work The role of drug testing — and second chances — within the Transitional Youth organization How Bert measures success at his nonprofit, and why thinking “one at a time” can be so helpful How Bert celebrated his 80th birthday in a unique way What made Bert want to continue working and making a difference, even after he retired from a successful career Bert’s experience after 2007-08 — and how he almost lost everything Resources Mentioned in This Episode: by Jon Gordon and Damon West Buy a copy of by Carl J. Cox
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“Giving Back” Episodes: How to Repair a Broken Community
12/12/2023
“Giving Back” Episodes: How to Repair a Broken Community
There’s a big difference between eliminating short-term suffering — vs fixing the underlying issues that cause those problems in the long term. That’s an important lesson our guest this week learned in his quest to help an impoverished community near his home. Now, he’s using those lessons as he leads one of the largest nonprofits in Oregon, which is gaining national recognition. This episode is part of our holiday “giving back” episodes. This week, we’re talking with Brad Ketch. A global advocate and former tech CEO, Brad steers both grassroots and executive efforts on poverty, justice, and reconciliation initiatives, catalyzing community rebirth internationally, and now within Oregon’s poorest community, through a profound fusion of “bottom-up” and “top-down” methodologies for transformative change. He’s also the author of “The Flourishing Community.” Tune into the full episode for more on why poverty is so pervasive in some areas, what regular people can do to help alleviate it, the importance of identifying with the people you want to help, ways to support Brad’s organization, more about the work they’re doing in Oregon, and more. Here’s a Glimpse of What You’ll Learn: How Brad flipped his idea of what it takes to tackle poverty — from coming at it from a place of wealth, to directly identifying with the poor More about Brad’s “call to go deeper” when it came to community involvement beyond just writing a check The difference between eliminating human suffering and stimulating human flourishing What it means to “find your own Calcutta” The difference between relief and development Some of the resistance that Brad experienced after he started his organization, and where that resistance came from More about the “poverty industrial complex” and “poverteers” How the COVID pandemic ended up helping Brad’s organization continue its work at a higher level The difference between outcomes and outputs — and more about both, after the work from Brad’s organization How Brad measures success with his organization, plus how listeners can support the important work they’re doing Resources Mentioned in This Episode: by Peter Block Buy a copy of by Carl J. Cox
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Holiday “Giving Back” Episodes: How Opportunity International Uses Micro-loans to Eradicate Extreme Poverty
12/06/2023
Holiday “Giving Back” Episodes: How Opportunity International Uses Micro-loans to Eradicate Extreme Poverty
Running water. Sanitation systems. Electricity. A car to drive to the store. Enough food to feed your family. These are all things that we’ve likely taken for granted at one time or another — and they’re things that so many in the world live without every day. As part of our Holiday Giving Back Episode series, we talk with the VP of a charitable organization whose mission is to eliminate that level of extreme poverty worldwide. Mark Lutz is the Senior Vice President of Global Philanthropy at Opportunity International. He joined the organization in 1986 and grew private annual revenue from $1 million to more than $40 million. Mark grew up in South Africa with his missionary parents. Living for 20 years under apartheid shaped him to become an advocate for justice. He’s also the author of “UnPoverty: Rich Lessons from the Working Poor.” Tune into the full conversation for more on Opportunity International’s unique method of making a difference in impoverished people’s lives, personal stories from Mark’s book that display the valuable lessons he’s learned from those living in poverty, success stories from the entrepreneurs Mark’s organization has worked with, and a lot more. Here’s a Glimpse of What You’ll Learn: How growing up in apartheid South Africa was the “germ” that later became Mark’s career in the nonprofit world More about the lightbulb moment Mark had in which he realized he could leverage other people’s money to fight for justice and an end to poverty The definition of a “micro-loan”, how Opportunity International recipients typically use that kind of loan, and how those small loans snowball into bigger chances at breaking out of poverty Mark shares a story from his book involving a group of women from India and the valuable lessons that they taught him How much Opportunity International money has been loaned out to people in need — and how many individuals have been helped by those What one woman in the Philippines did with a $50 loan and what Mark learned from that story More info about what happens with donations to Opportunity International and how bank partnerships help 10x the impact of those donations Why today’s level of poverty can be the next “Berlin Wall” The power of a simple $30 donation The important distinction between giving money and giving a loan, and why that’s related to increasing people’s dignity Resources Mentioned in This Episode: ) by Mark Lutz Buy a copy of by Carl J. Cox
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Unlocking Leadership Insights: Lessons from a Gang Rehabilitation Nonprofit CEO in our Holiday 'Giving Back' Episodes
11/28/2023
Unlocking Leadership Insights: Lessons from a Gang Rehabilitation Nonprofit CEO in our Holiday 'Giving Back' Episodes
It’s easy for CEOs or other leaders to get stuck in the “corporate” bubble. But there are valuable lessons outside that bubble — even in unexpected places. This week, we’re talking to a gang rehabilitation nonprofit CEO who shares some of the principles that make his organization tick. From team culture to leadership and successful business ventures, there’s a lot he can teach organization leaders — or any individual who wants to make the world a better place. This episode is also a special “giving back” episode where we spotlight a charitable organization every week during the holiday season. Tom Vozzo is an author, speaker, and Fortune 200 executive turned nonprofit CEO at Homeboy Industries, the largest gang rehabilitation and re-entry organization in the world. Tune into the full episode for more on what Tom has learned during his stint as a nonprofit CEO (and why those lessons are different from the corporate world), the genesis of Homeboy Industries, the simple solution to poverty in the U.S. that not enough people recognize, and much more. Here’s a Glimpse of What You’ll Learn: Info about Homeboy Industries and the population they serve More about Carl’s personal experience touring Homeboy, and the “sanctuary” that the nonprofit has created for former gang members What it means to be a “survivor to the extreme” — and how Homeboy Industries serves that group of people The importance of tattoo removal in the work that Homeboy does What Tom has learned in his position as Homeboy CEO, after his time in the corporate world How Homeboy Industries measures success within the organization — plus why he’s “allergic” to that term Why Homeboy takes the Pareto principle (the 80-20 rule) — and completely flips it upside down to do the opposite The genesis of Tom’s book, and why the lessons that he wrote about can apply in any business or organization What the “Homeboy way” can teach us about poverty, leadership, helping people, building a business, and more More info about how people can donate to or support Homeboy Resources Mentioned In This Episode: by Tom Vozzo Buy a copy of by Carl J. Cox
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