Measure Success Podcast
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
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How to Build a Brand in a Crowded Market
11/19/2024
How to Build a Brand in a Crowded Market
On this episode of the Measure Success Podcast, Carl J. Cox chats with Jack Espy, the creative force behind Spirited Hive. Jack reveals the twists and turns of his unexpected journey from real estate to entrepreneurship, including how he’s growing a unique product in a crowded industry. He shares how he defines success, manages investor expectations, and the values that guide his brand’s growth. Tune in to hear Jack’s refreshing approach to building a company and staying focused. This episode is packed with insights for anyone looking to make their mark. Podcast Sponsor: Interested in having the daily, $4M podcast delivered to your email? . Listen now to be inspired! Connect with Jack: Website: Facebook: Instagram: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Triple Your Success with the Right KPIs
11/18/2024
Triple Your Success with the Right KPIs
What does it take to drive sustained growth in any organization? In this episode of the Measure Success Podcast, Arjun Sen shares his strategies for aligning teams, building trust, and setting KPIs that matter. With years of experience guiding global brands, Arjun provides actionable insights for leaders looking to improve their results. Discover how to: Focus on individual customers to build long-term trust Use storytelling to create a strong, authentic brand Measure success effectively to achieve consistent results Don't miss this opportunity to learn from one of the brightest strategic minds. Update from Arjun, in 2020, he had a podcast conversation with . Little did he know that that conversation will lead to the movie . The movie is based on his life journey and is releasing in theaters worldwide on November 22nd! I Want To Talk, is about celebrating the “Not giving up” spirit in each and every one of us. It is directed by Shoojit Sircar, whose last movie was released in over 200 countries and viewed by over 39 million people. You can find the and a to you from the director and the main actor Abishek Bachchan (who plays Arjun). Save the date, November 22nd, and please plan to watch the movie with your family and friends in a theatre near you. Where to find Arjun: Website Zen Mango LinkedIn Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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How To Get 25 Hours Back Weekly
11/12/2024
How To Get 25 Hours Back Weekly
In this episode of the Measure Success Podcast, Kris Ward, creator of "Win the Hour, Win the Day," shares her journey of transforming her life and business. Kris talks about how she reduced her work hours dramatically while achieving greater success and work-life balance. Tune in to discover actionable steps for reclaiming time, building sustainable systems, and increasing productivity. Whether you're a seasoned entrepreneur or just starting out, Kris’s insights will empower you to make impactful changes. Podcast Sponsor: Subscribe and set notifications to our . 🎧 Don’t miss out – listen to the episode now and start building a business that supports your life. Where to find Kris: Website: LinkedIn: Facebook: Instagram: Book Win The Hour Win The Day: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Overcoming Adversity: Jothy Rosenberg’s Story
11/05/2024
Overcoming Adversity: Jothy Rosenberg’s Story
In this episode, Jothy Rosenberg, startup founder and cancer survivor, talks about resilience, grit, and the power of "who says I can't." As a seasoned entrepreneur, he shares insights into navigating startup challenges, building strong teams, and mastering investor relationships. Listen as Jothy discusses what it takes to succeed despite adversity, including how to achieve product-market fit and drive impactful growth. Dive into this episode to find out how resilience fuels success. Listen now to be inspired and learn actionable strategies. Subscribe and set notifications to our . Where to find Jothy: Website: LinkedIn: Facebook: Instagram: Twitter: Book Think Like a Tech Founder: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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How To Improve C-Suite Retention In PE Firms
10/29/2024
How To Improve C-Suite Retention In PE Firms
In this episode of the Measure Success Podcast, Alex Rawlings from Raw Selection delves into the complexities of executive hiring in private equity. With a 27% retention rate for C-suite hires in the first year, many firms face costly turnover. Alex shares actionable insights on how to set a high standard for talent, build a robust hiring process, and improve executive retention. If you’re in private equity or looking to strengthen your hiring approach, this episode is packed with value. Next month we launch our Connect with Alex: Website: LinkedIn: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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How Technology is Shaping Healthcare Access
10/22/2024
How Technology is Shaping Healthcare Access
On this episode of the Measure Success Podcast, we welcome Derek Streat, CEO of DexCare, who talks about improving healthcare access through technology. Derek breaks down how data-driven solutions can alleviate some of healthcare’s biggest challenges, like long wait times and provider shortages. He also touches on the ethical considerations of using AI in healthcare, particularly when it comes to balancing patient care with tech solutions. If you’re curious about the future of healthcare and how technology can make care more accessible, don’t miss this conversation. Subscribe and set notifications to our . 🎧 Listen now to learn how DexCare is transforming healthcare! Connect with Derek: Website: https://dexcare.com/ LinkedIn: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": #Healthcare #DataDrivenSolutions #MeasureSuccessPodcast
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Ditch The 9-5: How To Create Passive Income
10/15/2024
Ditch The 9-5: How To Create Passive Income
This week on the Measure Success Podcast, Mark Podolsky, also known as “The Land Geek,” reveals his approach to financial freedom. Through raw land investments, he has found a way to generate passive income while freeing himself from the stress of conventional success. Mark shares key insights on building a meaningful life by focusing on what truly matters. If you’re looking for a new perspective on wealth and purpose, this episode is for you. Next week we launch our podcast sponsorship program. Catch the full conversation and start rethinking your success. Mark Podolsky – Bio & Social Links Dirt Rich book : Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Introducing New Value-Based Pricing Insights
10/08/2024
Introducing New Value-Based Pricing Insights
In this episode of the Measure Success Podcast, Luis Scott shares his journey from attorney to successful entrepreneur. Learn how value-based pricing transformed his law firm, and how leading with love and grace has created a powerful work culture. Luis offers valuable insights for entrepreneurs and professionals looking to grow their businesses sustainably. Don't miss his strategies for turning challenges into opportunities for growth. Tune in now for actionable takeaways from this engaging conversation with Luis Scott. Interested in becoming a podcast sponsor? 🎧 Listen to the full episode now on your favorite podcast platform! Where to find Luis: Website: LinkedIn: Facebook: Instagram: 📚 Read "It Has to Hurt": Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Train Your Mind to Thrive Under Stress
10/01/2024
Train Your Mind to Thrive Under Stress
In today’s episode of the Measure Success Podcast, Dr. Amir Rashidian breaks down why stress isn’t inherently bad. Instead, he explains how stress can be a powerful force that drives success—if you know how to harness it. Discover practical tips for managing stress, boosting your health, and thriving in your personal and professional life. Don’t miss this insightful conversation! Subscribe and set notifications to our . Where to find Dr. Amir: Business Website: Author website: LinkedIn: Facebook: Instagram: Read Dr. Amir's Books: 📘 Amazon Bestseller and #1 New Release in 2022, "Cracking the Stress Secret: How to Turn Pressure into Power": 📘 "The StressProof Life: The Secret to Health, Wealth, and Happiness": Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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How To Build a Winning E-Commerce Strategy
09/24/2024
How To Build a Winning E-Commerce Strategy
In this episode of the Measure Success Podcast, we speak with Anatoliy Labinskiy, a four-time Two Comma Club award winner and e-commerce expert. Anatoliy shares his story of starting with nothing and growing his business to international success, even during a time of war. He also discusses the importance of building a resilient team and scaling smartly. Interested in becoming a podcast sponsor? Listen on your favorite podcast platform. Where to find Anatoliy: Website: LinkedIn: Facebook Instagram Twitter Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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How Authentic Persuasion Leads to Sales Wins
09/17/2024
How Authentic Persuasion Leads to Sales Wins
In this episode of the Measure Success Podcast, Carl J. Cox is joined by Jason Cutter, a sales consultant who believes in the power of human connection in sales. Jason explains why understanding people, not just products, is the key to driving sales in today's world. Learn how to build trust, overcome buyer hesitation, and scale your sales team with a human-first approach. Listen now to discover actionable strategies for making authentic connections and improving your sales process. Tune in to learn how to transform your sales strategy today! 🆓 Get a Free Copy of "Motivating a Sales Team": Where to find Jason: Website: LinkedIn: Facebook: Instagram: Twitter: 📖 Read "Selling With Authentic Persuasion": Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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How To Scale Your Business with Outsourcing
09/10/2024
How To Scale Your Business with Outsourcing
In this episode of Measure Success, Carl J. Cox talks with Joe Rare, an outsourcing expert who runs multiple businesses entirely with virtual assistants. Joe reveals his journey from traditional business operations to a fully outsourced model, sharing the strategies that have allowed him to scale efficiently. Tune in to hear Joe's approach to creating a remote work culture, managing teams across the globe, and the key benefits of outsourcing. If you're looking to optimize your business operations, this episode is a must-listen. Catch the full episode and discover how to take your business to the next level with the power of virtual assistants. Want to know how VA’s work with 40 Strategy? . Where to find Joe: Website: LinkedIn: Facebook Instagram Twitter Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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How To Transform Your Business In 6 Months
09/03/2024
How To Transform Your Business In 6 Months
In this episode of the Measure Success Podcast, we talk with Michaelangelo Gerardi, who scaled his fitness business to over $1M without any paid ads. Michaelangelo reveals how he transitioned from physical therapy to online coaching, helping over 100 coaches achieve six-figure incomes in under six months. Tune in to learn his strategies for leveraging organic content and consistency to build a successful business. Don’t miss this episode packed with actionable insights! Connect with Michaelangelo: Website: LinkedIn: Facebook: Instagram: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Uplifting Success: Mark J. Silverman’s Secrets
08/27/2024
Uplifting Success: Mark J. Silverman’s Secrets
In this episode of Measure Success, we explore the incredible journey of Mark J. Silverman, who went from being homeless to becoming a successful entrepreneur and executive coach. Mark shares how he overcame significant challenges and built a thriving career. This episode offers valuable insights into resilience, leadership, and strategic growth. Don’t miss out on Mark’s inspiring story and practical advice. Tune in now to learn strategies that can transform your life and business! Subscribe and set notifications to our . Connect with Mark: Website: LinkedIn: Facebook: Instagram: Twitter: 📚 Mark's books: - The Rising Leader Handbook - The Difference: Essays on Loss, Courage, and Personal Transformation - Only 10s 2.0: Confront Your To-Do List, Transform Your Life - and many more Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2
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How To Mitigate Cyber Risks: Rick Jordan
08/20/2024
How To Mitigate Cyber Risks: Rick Jordan
In this episode, Rick Jordan, CEO of Reach Out IT, shares his journey from startup to public company by prioritizing cybersecurity. He discusses why he chose to go public, the challenges of scaling an IT business, and the importance of cybersecurity training for small and medium-sized businesses. Rick’s insights offer valuable lessons for anyone looking to grow their business while staying secure. Don’t miss this episode if you want to learn how to protect and scale your business effectively. What are the risks are in your IT strategy? Take our to find out! Connect with Rick: Website: LinkedIn: Instagram: Twitter: 📚 Read "Situational Ethics: What Would You Do?":
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More Sales Psychology With Expert Nicole Cramer
08/13/2024
More Sales Psychology With Expert Nicole Cramer
In this episode of the Measure Success Podcast, we explore the fascinating journey of Nicole Cramer, who transitioned from a 15-year career as a high school math teacher to becoming a leading sales coach. Nicole dives deep into the concept of relationship selling and why it’s more effective than transactional approaches. She offers actionable insights on how to use sales psychology to better connect with clients and achieve lasting success. Tune in to discover how you can apply these strategies to your own business and boost your sales performance. Don’t miss this valuable conversation! Where to find Nicole: Website: LinkedIn: Instagram:
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Transform Your Business: Proven Strategies for Growth
08/06/2024
Transform Your Business: Proven Strategies for Growth
In this episode of Measure Success, host Carl J. Cox sits down with Zach Carlin, a former athlete who transitioned into a successful entrepreneur. Zach discusses his journey from professional sports to mastering gym ownership and consulting for top companies. Key Takeaways: The power of intentional responsibility. Leveraging customer feedback for growth. The importance of systems and processes. Listen now to gain valuable insights and strategies to scale your business effectively. Don't miss this inspiring conversation! Subscribe & set notifications to our . Connect with Zach: #BusinessGrowth #Entrepreneurship #Leadership #BusinessStrategies #MeasureSuccessPodcast
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What Happens With Being 'We' Leaders: Kyle McDowell
07/30/2024
What Happens With Being 'We' Leaders: Kyle McDowell
In this episode of the Measure Success Podcast, Carl J Cox interviews Kyle McDowell, former senior executive and best-selling author of "Begin with We." Kyle discusses his "10 We's" principles that drive cultural transformation. Key Takeaways: Embed the "10 We's" in your corporate culture. Foster a collaborative environment using Kyle's practical tips. Insights from leading 15,000 employees at a Fortune 10 company. Subscribe to our . Connect with Kyle: Website: LinkedIn: Facebook Instagram Twitter Get Kyle's book, Begin With WE–10 Principles for Building and Sustaining a Culture of Excellence: Kyle’s principles can help you build a thriving and collaborative workplace. Don't forget to subscribe and leave a review!
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From Small Business To Big Success: Gino Barbaro's Story
06/25/2024
From Small Business To Big Success: Gino Barbaro's Story
Join us on this invigorating journey on the Measure Success Podcast as our host, Carl J. Cox, engages with the multifaceted entrepreneur and investor, Gino Barbaro. Gino brings a treasure trove of insights from his expansive career in real estate and his philosophical approach to business and life. 🔑 Key Highlights: Real Estate Ventures: Dive into Gino's experience growing a real estate portfolio worth $280 million, encompassing over 2,000 multifamily units. Discover the challenges and victories that have shaped his career. Entrepreneurial Wisdom: Gino shares invaluable lessons on overcoming adversities and leveraging personal growth to achieve professional success. Family and Business: Learn how Gino balances a thriving business with a rich family life, and how his personal values influence his professional decisions. 📚 Gino also discusses his bestselling books, including Wheelbarrow Profits and The Honey Bee, and provides actionable advice for entrepreneurs aspiring to scale their ventures and personal growth. 🌟 Whether you're an aspiring entrepreneur or a seasoned business owner, Gino’s stories and strategies are bound to inspire and equip you with the mindset to thrive in your endeavors. Where to find Gino: 📘 Featured Books: "Wheelbarrow Profits": "The Honey Bee": "Creative Cash": "The Multifamily Investing booklet": Subscribe to our . #carljcox #40strategy #ginobarbaro #measuresuccesspodcast #owner #entrepreuner
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Cody Adent Reveals Secrets to Business Triumph
06/18/2024
Cody Adent Reveals Secrets to Business Triumph
Join us on this episode of the Measure Success Podcast as we talk with Cody Adent, entrepreneur and author of "Winning the Moment." Cody shares his journey from skipping college to founding his first business at 19, and now leading as the president and CFO of Vibrant Management. In our discussion, Cody reveals the pivotal experiences that shaped his professional path and personal philosophy. He opens up about the challenges and triumphs of his entrepreneurial journey, the lessons learned from transitioning into a professional speaker, and the importance of seizing every moment. Whether you're an aspiring entrepreneur or looking to find more freedom in your personal and professional life, Cody's insights are sure to inspire and guide you towards mastering your own moments. Don't miss this engaging conversation filled with practical tips for success and personal fulfillment! Connect with Cody: Website: https://thevibrantteam.com/ LinkedIn: https://www.linkedin.com/in/codyadent/ Instagram: https://www.instagram.com/cody_adent/ Twitter: https://twitter.com/cody_adent 📚 Read Winning the Moment: #carljcox #codyadent #measuresuccess #40strategy #entrepreneur #thevibrantteam #CFO #owner
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Build A Winning Culture With Proven Leadership
06/11/2024
Build A Winning Culture With Proven Leadership
🎙️ In this episode of Measure Success, we sit down with David Kitchen, founder of Edge Leadership Academy, to explore the 5 Cs of leadership: Character, Consistency, Commitment, Creativity, and Communication. David explains how these principles can simplify high performance and help you build a strong, trust-driven culture. Whether you're a small business owner or a corporate executive, these insights are designed to be practical and easy to implement. Tune in and start applying these strategies today! Did you know that we now have a daily, 4-minute podcast that shares business expert’s tips on increasing the value of your business? Interested in having the podcast delivered to your email? . Connect with David: Website: LinkedIn: Facebook: Instagram: Twitter: 📚 Read The Pyramid: A System for Developing Tomorrow's Leaders Today: #CarlJCox #40Strategy #MeasureSuccessPodcast #DavidKitchen #LeadershipDevelopment #StrategicLeadership #BusinessPodcast #strategy
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Why You Need Press Releases in the Digital Age
06/04/2024
Why You Need Press Releases in the Digital Age
Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of eReleases. Discover how small businesses can leverage press releases to increase visibility and credibility in today's digital age. In this episode, you'll learn: The enduring value of press releases in building trust and credibility. How to effectively distribute press releases to reach your target audience. Real-life success stories and practical tips from Mickie's extensive experience. Mickie shares invaluable insights on how press releases can drive sales and enhance your brand's presence. Don't miss out on these expert strategies to elevate your business! Connect with Mickie: Website: LinkedIn: Facebook: Twitter: 📚 Read the Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention #PressReleases #BusinessGrowth #Entrepreneurship #MickieKennedy #MeasureSuccessPodcast #ApplePodcasts
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Surprising Strategies For Professional Growth
05/28/2024
Surprising Strategies For Professional Growth
Join us on this inspiring episode of the Measure Success Podcast, hosted by Carl J. Cox, featuring guest Olivia Atkin, a dynamic entrepreneur and author. Olivia shares insights from her journey of building a multifaceted platform designed to empower others to reach their full potential. In this episode, Olivia talks about her philosophy on achieving success both personally and professionally, how to redefine goals as you grow, and the importance of strategic planning in business. Episode Highlights: Introduction to Olivia Atkin - Discover how Olivia's business, Achieving Success LLC, helps individuals define and achieve their success in various realms, from podcasting to professional development. Olivia's Business Philosophy - Learn about the core principles that drive Olivia's approach to consulting and coaching, focusing on continuous growth and strategic adaptation. In-depth Discussion on Podcasting - Olivia talks about the specifics of entering the podcasting space, including setting goals, understanding the 'why' behind your podcast, and strategic planning for continuous improvement. The Impact of Mentorship and Networking - Olivia emphasizes the role of mentorship and networking in personal and career development, sharing practical advice for building a supportive network. Q&A with Carl J. Cox - Olivia answers Carl’s questions on overcoming common challenges faced by her clients and shares her methods for ensuring business success and personal fulfillment. Listen and Learn: How to continuously refine your definition of success. Strategies for effective personal and business growth. The importance of transparency and presence in leadership. Where to find Olivia: Website: LinkedIn: Achieving Success LinkedIn: Facebook: Twitter: @_achievingsuccess Achieving Success in Career Development Book Link: and Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": For more insights from Olivia and other thought leaders, subscribe to the Measure Success Podcast. Tune in for more episodes that help you navigate the complexities of business and personal growth.
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Surprising Reasons Why EQ Matters More Than IQ
05/21/2024
Surprising Reasons Why EQ Matters More Than IQ
Join host Carl J. Cox in a conversation with Phil Johnson, founder of the Master of Business Leadership Program, on this week’s episode of the Measure Success Podcast. Listen as they discuss the transformative power of emotional intelligence (EQ) in our rapidly changing world, as Phil shares his expert insights on adapting to technological advancements and societal shifts. In This Episode, You'll Discover: Why emotional intelligence is crucial for both personal and professional success. Strategies to enhance your emotional intelligence to thrive in the face of global changes. Insights from Phil's extensive research on EQ versus IQ and their impact on achieving success. Real-world examples of how leading companies like Apple integrate EQ into their operations. Don’t miss this episode filled with actionable tips and thought-provoking discussions designed to empower you to navigate the complexities of modern life with greater emotional intelligence. Where to find Phil: 💬 ⛓ LinkedIn: 📘 Read Phil's book: The Servant Warrior Leader: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Maximize Your Business Value Before A Sale
05/14/2024
Maximize Your Business Value Before A Sale
In this episode of the Measure Success Podcast, Addison Adams, an experienced M&A attorney, joins us to share his expertise on the complexities of buying and selling businesses. Addison offers practical advice on preparing your business for sale, avoiding legal pitfalls, and understanding the risks and rewards of earn outs. He also covers the new Corporate Transparency Act and its implications for business owners. Listen in to learn how to protect your business and maximize its value during a sale. Are you leaving money on the table? Did you know that company owners typically sell for 57% less than their potential value? Our $4M Strategies™ REDUCE the risk ON your business, which INCREASES the VALUE of your business, by increasing your multiple. Check out the full episode now! Where to find Addison: Website: LinkedIn: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Proven Ways To Increase Sales
05/07/2024
Proven Ways To Increase Sales
In this episode of the Measure Success Podcast, Carl Cox talks with Branden Cobb, a fractional CMO with a proven track record of helping businesses grow. Branden dives into the specific marketing challenges faced by small to medium-sized companies and shares how fractional marketing can be a game-changer for achieving quick results. Listen to learn practical tips for increasing sales, creating an effective marketing funnel, and aligning your team for success. Don’t miss out on these insights that can transform your business! Tune in now! Where to find Branden: Website: LinkedIn: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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How to Innovate and Thrive Amidst Market Uncertainty
04/30/2024
How to Innovate and Thrive Amidst Market Uncertainty
Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life. In This Episode, You'll Discover: How to identify and combat cognitive biases in decision-making. Insights into Sheldon's 'DIRECT' framework for tackling uncertainty. The role of generative AI in redefining business strategies. Practical tips for applying these insights in your daily life and business. Listen and Learn: Uncover the secrets to making smarter, more informed decisions that can steer you and your organization towards success in unpredictable times. Sheldon's expertise will enlighten you on not just how to make decisions, but how to make the right decisions. Tune in now to start mastering the art of decision-making in the ever-uncertain business landscape! Where to find Sheldon: Website: LinkedIn: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Why Comfort is the Enemy of Personal Growth
04/23/2024
Why Comfort is the Enemy of Personal Growth
In this episode, we break down how discomfort can fuel team growth and business success. Learn why stepping out of your comfort zone is crucial for unlocking your team's full potential. Our guest shares key insights on balancing personal success with professional impact and why small teams are often the key to big results. Don't miss these actionable takeaways for leaders and business owners alike. to Take our free Risk/Value Assessment! Listen now on Measure Success Podcast and discover how discomfort can lead to success. Dane’s Resources: LinkedIn: Dane’s website: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Listening: Proven Key to Social Media Success
04/16/2024
Listening: Proven Key to Social Media Success
In this Measure Success Podcast episode, Vladimer Botsvadze reveals how you can reach a global audience at $0 cost. With social media dominating consumer attention, Vladimer explains why traditional advertising is no longer necessary for building a powerful brand. Listen in to learn how companies like Tesla are thriving without spending on ads, and why showing gratitude and curiosity can be game-changers for your marketing strategy. Tune in now and start rethinking how you connect with your customers! Subscribe and set notifications to our . Where to find Vladimer: Where to find Carl: 🎧 Measure Success Podcast 🎧 $4M Strategies Podcast 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy":
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Mastering How To Unlock Business Growth
04/09/2024
Mastering How To Unlock Business Growth
Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership. In this episode, Carl J. Cox delves deep with Laura into the essence of strategic planning, affiliate marketing mastery, and the significance of resilient leadership in carving the path to success. Laura, also a Wall Street Journal bestselling author, enlightens us with her revolutionary insights on overcoming industry barriers, championing customer service, and the meticulous balance between personal life and professional ambition. Key Takeaways: Laura's inspiring transition from performing arts to corporate excellence. Strategies for leveraging affiliate marketing to scale your business. The art of strategic planning for sustainable growth. Cultivating a culture of accountability and innovative leadership. Laura's story is not just about career transformation; it's a testament to the power of vision, determination, and strategic action in achieving success. Her insights are invaluable for anyone looking to elevate their business strategy, leadership skills, or searching for the motivation to turn their visions into reality. Don't miss out on this episode filled with actionable insights and the inspiring journey of a woman who rewrote the rules to master the game of business success. 🎧 Listen, learn, and be inspired as you embark on your journey to success with the Measure Success Podcast. Subscribe and stay tuned for more episodes that bring you closer to your goals. #MeasureSuccessPodcast #LauraCasselman #BusinessStrategy #Leadership #SuccessJourney #Entrepreneurship #AffiliateMarketing
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