Metrics That Matter

Learn how to make sense of your fundraising data to make better decisions and raise more money with less effort. Join Zach Shefska and Tim Chaten in a bi-weekly podcast about fundraising metrics, data analysis and more.

Introducing Dan Doyle and Using the Right Tools for Fundraising (MTM-S02E10) 12/19/2018

Giving Tuesday (MTM-S02E09) 11/07/2018

The Plan for Fundraising Success (MTM-S02E08) 10/03/2018

Do You Really Want Every Donation (MTM-S02E07) 09/19/2018

Apps, Services, and Tools For Nonprofits (MTM-S02E06) 09/05/2018

What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (MTM-S02E05) 08/22/2018

Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (MTM-S02E04) 07/25/2018

Advice for Small NonProfits, Data Outliers, and Getting Your Team Onboard (MTM-S02-E03) 07/11/2018

Healthy Growth, Database Management, and Major Gifts (MTM-S02E02) 06/27/2018

Your Questions: (575) 815-4573 (MTM-S02E01) 06/13/2018

Applying Concepts with Direct Mail Metrics (MTM-S01E06) 05/30/2018

Beyond the Basics with Donor Retention (MTM-S01E05) 05/16/2018

Measuring Fundraising ROI with Donor Lifetime Value (MTM-S01E04) 05/02/2018

Diving in with Donor Acquisition Cost (MTM-S01E03) 04/18/2018

Fundraising Metrics 101 (MTM-S01E02) 04/04/2018

Introducing Metrics That Matter (MTM-S01E01) 03/21/2018