Color-Coded MarketingToday's newsletter is a bit longer than most. But, my hair is a bit shorter than most, so I guess it all evens out. Read on as we talk about why having a "marketing system," if it's the wrong system (for you), can be a waste of time. /episode/index/show/michaelkatz/id/31129388
Predictable UnpredictabilityI don't know if you were present at the eclipse (it was dark). But it got me thinking about how the event, and life as an independent professional, don't have a whole lot in common. Put on your protective glasses and keep reading... /episode/index/show/michaelkatz/id/30917823
WautomationToday we talk about water. And automated marketing. And when you put them together, you get ... Wautomation. Or something. Anyway, the point is, automate your marketing and good things happen. /episode/index/show/michaelkatz/id/30528118
Off the Beaten PathRoutine and predictability can be comforting. Unfortunately, all the good stuff is in the opposite direction. Today's newsletter explains why getting out of your comfort zone is good for your business (and, maybe, your life overall). /episode/index/show/michaelkatz/id/30306298
You’re Fixing the Wrong ThingYour marketing matters, absolutely. But, when things are not going as you would like, it's not the first place to look. Intrigued? I don't blame you. More down below (less up above). /episode/index/show/michaelkatz/id/30012783
The Sports BraToday we talk about the difference between just saying you are different and actually being so. /episode/index/show/michaelkatz/id/29801733
Be Like MikeStanding out from the pack is important. A big part of that is how you describe yourself and your work. But... if you make it too unusual, so that your "explanation" itself requires an explanation, you'll only confuse the marketplace (and the shoppers within). Today's newsletter explains. I hope. /episode/index/show/michaelkatz/id/29580028
In Trust We TrustToday's newsletter is about trust and the important (those with high SAT scores might even say consequential) role it plays in growing your business easily and quickly. /episode/index/show/michaelkatz/id/29366143
Chain GangThis may be my last newsletter of the year (not sure), in which case, I wish you and yours all the best for the holidays and new year. Today's newsletter looks at relationship marketing. More specifically, how consistently staying connected to the people you know is the key to making it all work. /episode/index/show/michaelkatz/id/29141198
Free Prize InsideThe longer I work as a solo professional, the more I understand how subjective the whole "getting clients" game is. If you're ignoring how it feels to work with you, you're missing a big piece of the puzzle. /episode/index/show/michaelkatz/id/28915233
The World According to YouToday we talk about beliefs – yours. Doing the work is fine and important. But what helps set you apart from the competition is your particular point of view. /episode/index/show/michaelkatz/id/28706058
Hard Habit to BrakeToday's newsletter takes a look at habits. We've all got them. Some are helpful, some less so. Running your business effectively requires differentiating between the good and bad, and taking steps to adjust accordingly. /episode/index/show/michaelkatz/id/28517174
Easy RiderToday's newsletter shares three suggestions related to the marketing of your independent professional service business. Feel free to ignore them all. /episode/index/show/michaelkatz/id/28314833
Take Advantage of Your AdvantageWhen it comes to taking care of clients, size matters - but maybe not the way you usually think. Small professional service firms and independents, like us, have a BIG advantage ... provided we recognize it and are willing to use it. Today's podcast explains. /episode/index/show/michaelkatz/id/28185431
Stand-Up, and Be CountedToday's podcast is about comedy, which may explain why it's almost entirely not funny. But, I think useful in terms of some important things to keep in mind when creating your business content. /episode/index/show/michaelkatz/id/28062150
What a Difference a Difference MakesToday we talk about your face and why it doesn't look like my face (lucky you). More specifically, we look at the importance of small differences when it comes to standing out and connecting with prospective clients and others. /episode/index/show/michaelkatz/id/27800268
The 80% SolutionToday's newsletter covers two of my favorite topics: beer and breakfast. More specifically, it's about the importance of choosing your marketing tactics deliberately, and in a way that plays to the specifics of your circumstances. /episode/index/show/michaelkatz/id/27659097
In the SummertimeToday we talk about newsletters as a tool for promoting your professional services business. If your lack of a large list is what's been holding you back, today's newsletter hopes to convince you that your list is plenty big enough! /episode/index/show/michaelkatz/id/27547947
Godzilla Wants Your JobToday we talk about AI. More specifically, about the opportunity it creates for all of us. /episode/index/show/michaelkatz/id/27406503
Counting CrowsToday's podcast is about mice, crows, and newsletters. And in case you're wondering, I just googled it, and that is the first time in recorded history that exact sentence has ever been written. /episode/index/show/michaelkatz/id/27246609
Different Rules, Different ToolsAre you relatively new to working for yourself? If so, today's newsletter is written especially for you. /episode/index/show/michaelkatz/id/27034176
The Curse of KnowledgeIt's good to know things. But if nobody else understands what you are saying (or writing), you'll have a hard time communicating, let alone convincing others that you are worth knowing, referring, and hiring. /episode/index/show/michaelkatz/id/26898141
Simply *Not* the BestWe look at four things beyond expertise that play a role in your getting noticed, shared, and hired. /episode/index/show/michaelkatz/id/26681787
Why Newsletters Fail If your newsletter doesn't have a deadline each month, there's a good chance you'll stop publishing. /episode/index/show/michaelkatz/id/26542977
The Time Is NowMentioning things that are happening right now when you write can be problematic. After all, if you're too specific, won't the things you reference feel outdated before long? /episode/index/show/michaelkatz/id/26404887
Trust-Based MarketingIt may not seem like it, but your prospective clients are afraid of hiring you. Your job, therefore, is to remove that fear and help them feel confident in moving ahead. The key ingredient in that equation? Trust. /episode/index/show/michaelkatz/id/26259498
Language Lab Lessonsf you sell a professional service (and if you don't, you're reading the wrong newsletter), content is where it's at. /episode/index/show/michaelkatz/id/26034222
I Hear You KnockingWord of Mouth. It's the fuel of every small professional service firm and independent professional's marketing program. /episode/index/show/michaelkatz/id/25909389
