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Less Dogma, More Clients: Coaching That Works in the Real World
11/20/2025
Less Dogma, More Clients: Coaching That Works in the Real World
Ever feel pressure to fit into a certain “nutrition camp” or act like an online guru just to be seen as legit? Erin Power has been a practicing health coach for over a decade, working mostly with women in their 40s and 50s who’ve spent a lifetime dieting and are exhausted by the whole thing. She’s also the coaching director at Primal Health Coach Institute, where she trains coaches in both the methodology and mindset of real-world coaching. In this episode, Erin and Michelle talk about coaching from a primal/ancestral perspective without falling into dogma, and what it really takes to help women lose weight in midlife. You’ll hear how Erin intentionally works in longer coaching containers, what she does when clients don’t lose weight right away, and why she believes most of the work is emotional—not just nutritional. You’ll learn: What “primal” really means (and how it’s evolved over the years) Why women 40+ often need more time and more compassion, not harsher rules The three emotions Erin coaches through most: frustration, discouragement, disappointment How she supports a plant-based client within a mostly animal-protein-forward philosophy Why repeating your core message online builds trust and attracts the right clients 🎯 Want help turning health coaching into your main thing? Email “Full-Time” to 🔗 Connect With Erin Power: Instagram: Her Podcast: Health Coach Radio (Primal Health Coach Institute): 📱 Subscribe so you never miss an episode: Apple Podcasts – Spotify – YouTube –
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