The Mind Your Business Podcast

All entrepreneurs want to know the secret to success. James Wedmore, an 8-figure online entrepreneur, believes success is created by mindset over strategy, magic over metrics, and attitude over action. In this podcast, James untangles the common misconception that hustle and hard work are all it takes to be successful.

Episode 759: Wednesday Weekly Win: How Joey Larsen Turned His Passion for Acting Into a Recurring Revenue Machine – A Digital CEO Success Story 05/07/2025

Episode 759: Wednesday Weekly Win: How Joey Larsen Turned His Passion for Acting Into a Recurring Revenue Machine – A Digital CEO Success Story Ever feel like your big break is just out of reach? What if you could start building your dream career now, without waiting for that one life-changing audition? Joining Jenni this week to share his inspiring journey and Digital CEO Success Story is Joey Freddy Larsen, a working actor who built a thriving coaching business for fellow performers by leveraging the tools and strategies he learned in Business By Design! In this episode, Joey reveals how he transformed his passion for acting into a powerful digital platform, helping others nail their self-tapes and command the screen, one monologue at a time. Plus, you’ll get to hear the way that Joey's proactive scaling led to an unexpected influx of hundreds of new clients for his business. If you're a creative entrepreneur who is ready to ditch the scarcity mindset and build a sustainable business doing what you love, just like Joey has, then this episode is for you! We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at , but hurry as it’s only available until May 28th. Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at ! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @joeyfreddylarsen. In this episode you’ll hear: Why Joey credits Business By Design's "Mind Your Money" bonus for shifting his money mindset and giving him the confidence to invest significantly in himself The revenue growth his business has seen since joining Business By Design, driven by his membership model priced at $37/month The reason that Joey proactively scaled his coaching team from a few to twelve, and the immediately significant partnership opportunity this led to His process of building a membership offer with using the processes in Business By Design and the biggest lessons he has learned in from BBD His best advice to new entrepreneurs who are on the fence of building their digital offer For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36420555

Episode 758: Should You Start a Digital Product-Based Business in 2025? 05/05/2025

Episode 758: Should You Start a Digital Product-Based Business in 2025? Are you hearing things like the digital product landscape is too crowded, or it’s “saturated”? Maybe you’re left wondering if it's even possible to launch something successful in 2025 and beyond? Today, I answer these questions and dispel some big myths that are being shared right now, as I unveil the real shift that’s happening in the digital space. In this episode, I break it all down and show you how what is happening in the market isn’t saturation, but it’s sophistication. A new era for digital product-based businesses is here, and hopefully this inspires you either to get clarity on what you're here to do, or it provides a little nudge to just launch and put your stuff out in the world! We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at , but hurry as it’s only available until May 28th. Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at ! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. In this episode you’ll hear: The crucial difference between market saturation and sophistication, and how to navigate an increasingly informed audience My advice for avoiding the allure of taking the “easy” route, especially when it comes to building a sustainable digital product business What to understand about the new age we are entering, where your personal brand, leadership, and authenticity are key Why simply creating content isn't enough anymore and how to build an experience that truly resonates with your audience For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36419190

Episode 757: The Course Chronicles: Check-in and Q&A (Episode 07) 05/02/2025

Episode 756: Wednesday Weekly Win: How a Single Mom Created a $200K Per Year Digital Business in a TINY Niche - Kassy Maloney’s Digital CEO Success Story 04/30/2025

Episode 756: Wednesday Weekly Win: How a Single Mom Created a $200K Per Year Digital Business in a TINY Niche - Kassy Maloney’s Digital CEO Success Story Are you feeling like your market is just too specific to thrive? Think again! In this week's Wednesday Weekly Win, Jenni interviews Kassy Maloney, the inspiring founder and CEO of the Society of Exceptional Educators. Kassy unveils her remarkable journey of building a thriving multi-6-figure business by focusing on an incredibly narrow niche of empowering educators of blind and visually impaired students. In this episode, Kassy reveals the specific systems and strategies she learned in Business by Design that fueled her growth. She also shares how she identified unique needs within her audience and then crafted digital offers that truly resonated with them. The best part? By leveraging her niche expertise and streamlining operations with proven business frameworks, Kassy not only has achieved financial success, but she now has the flexibility to also prioritize time away from laptop with her children. If you're questioning the potential of your niche or seeking real-world examples of successful entrepreneurs running online businesses in specialized markets, Kassy's story is a powerful testament to what's possible. There are so many opportunities available to you right now as a Digital CEO, no matter how tiny your niche, and this conversation with Kassy proves it! Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at ! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @exceptionaleducators.us. In this episode you’ll hear: Kassy’s incredibly niche beginnings in business and her evolution to supporting teachers in this specialized field How she learned the true power of a targeted digital summit and the way she used the processes from BBD to make the event fun to run Her journey of creating a back-end membership and how Kassy adjusted that offer to achieve an impressive 95 percent membership retention rate What Kassy and her team are doing now to leverage proven business systems for consistent growth How transitioning to a digital business provided her with the flexibility to navigate personal challenges AND prioritize time with her children The mindset shift that was required of Kassy to untangle the idea that she had to trade her time for money Her powerful message about the potential for success even if operating within a tiny niche For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36321435

Episode 755: Using Dream Interpretation to Unlock The Answers You Need with Dream Expert J.M. DeBord 04/28/2025

Episode 755: Using Dream Interpretation to Unlock The Answers You Need with Dream Expert J.M. DeBord Have you ever woken up from a dream and wondered, "What on earth did that mean?" Do you feel like your sleeping mind is trying to tell you something, but the message is lost in a bizarre world of symbols? It’s been awhile since we’ve talked about this topic on the podcast, so joining me today for a fascinating journey into the realm of dreams is our returning expert guest, J.M. (Jason) DeBord. J.M. is considered the leading authority on dream interpretation and is celebrated for his ability to make the complex world of dreams accessible and meaningful to huge audiences. He’s a best-selling author, educator and community leader, and in this episode, he reveals why our dreams are such valuable gifts that we need to be paying attention to. In fact, he says that learning the language of your dreams is the best self-coaching tool that you can have, and I’d have to say that I completely agree! J.M. shares practical tools to start paying attention to your dreams, and ultimately understanding the unique language your dreams are speaking. If you are ready to finally unlock the hidden wisdom waiting for you every morning, then this conversation will guide you into the powerful world of your dreams! Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at ! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. You can also reach out to J.M. with your thoughts and feedback on this conversation by email, at . In this episode you’ll hear: The crucial distinction J.M. makes between "interpreting" dreams and the more collaborative process of "dream work" Why dreams act as a mirror, providing crucial information for your decisions rather than imposing answers His core philosophy when it comes to dreams of empowering individuals to decipher their own dream meanings Some of the ways in which dreams communicate with us through a structured language of powerful symbolism How to recognize the feeling of resonance that accompanies a truly accurate dream interpretation That dreams can be a conduit for innovative ideas and creative inspiration that already exist The powerful impact of actively engaging with your dreams through journaling and focused attention to create a beneficial feedback loop For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36316605

Episode 754: The Course Chronicles: Content Created (Episode 06) 04/25/2025

Episode 753: Wednesday Weekly Win: Scaling to $500K/Year with a 3-month vacation and NO Burnout - Hannah Boeck’s Digital CEO Success Story 04/23/2025

Episode 752: The One Where We Talk About AI in Your Business 04/21/2025

Episode 752: The One Where We Talk About AI in Your Business Is AI your business's superpower, or just another buzzword? If you’re feeling overwhelmed by the constant AI noise, you're not alone, and today Jenni and I are cutting through the hype to reveal the real ways coaches, online experts, and digital CEOs like you can harness AI for explosive growth. In this episode, we're sharing exactly how we use AI to streamline operations, boost creativity, and drive revenue. Discover the tools that deliver tangible results, and learn to separate the truly transformative from the fleeting trends and gimmicks (yes, there are a lot out there right now)! Most importantly, we're not talking about replacing your human touch here, but we're showing you how to leverage AI as a powerful ally, freeing you to focus on what really matters, which is connecting with your audience and building a thriving business. Want to unlock new levels of productivity, creativity, and profit by using AI? This episode is your roadmap and will show you the way! My free 3-day training for digital course creators, called Your First Digital Product, is starting on April 22nd (that’s tomorrow if you’re listening to this episode on the day it drops)! This training will help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at , and I’ll see you there. Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most. In this episode you’ll hear: AI in Business and the fascinating responses from our recent survey on AI use in business and income levels My experiences in testing new AI tools to evaluate whether they have value and application in business, or are a gimmick Examples of bow we’re both using ChatGPT as a “B+ player” in the business The importance of human connection in the age of AI and why you should never lose sight of your competitive advantage Specific AI tools I’m using right now that I find most useful for business applications The ultimate AI prompt that will set you up for success, and more… For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36149670

Episode 751: The Course Chronicles: We Have a Name, a Date and a Price! (Episode 05) 04/18/2025

Episode 751: The Course Chronicles: We Have a Name, a Date and a Price! (Episode 05) It’s already our fifth installment of The Course Chronicles, and we’ve had an exciting week! Not only have we decided on the name, the date and the price of our new offer, but in this episode, I also share the next steps we’re taking after creating our waitlist and what you can expect next week as we keep moving along in this process! My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at , and I’ll see you there. Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most. In this episode you’ll hear: The official launch date for the program and the importance of setting a deadline to drive progress and create momentum for your new offer Details of the program offer, including the intended price point and why limiting the number of available founding member spots is key A breakdown of the the email sent to the waitlist and how it differs from that of a traditional launch What the process of creating the program portal has looked like, and how I assigned tasks to a team member using a Google Doc to outline the project scope and to-do list The ways I am continuing to leverage AI in this process and how it’s helping to identify overlooked tasks and improve overall project management efficiency For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36083120

Episode 750: Wednesday Weekly Win: The Path to Six-Figure Success and an Aligned Offer You Love with BBD Coach Elizabeth Henson - A Digital CEO Success Story 04/16/2025

Episode 750: Wednesday Weekly Win: The Path to Six-Figure Success and an Aligned Offer You Love with BBD Coach Elizabeth Henson - A Digital CEO Success Story Are you a Digital CEO dreaming of hitting that coveted $100k mark, all while building a business that truly lights you up? Ever wonder how some entrepreneurs manage to craft offers that not only sell but also deeply resonate with their audience? Inthis week's Wednesday Weekly Win segment, Jenni sits down with the incredible Elizabeth Hensen, a BBD coach and alumni who has not only achieved tremendous success in the digital world, but now guides others to do the same. In this episode, Elizabeth shares how she went from crashing a BBD Live event as a “plus-one” to building a $65k program without a sales page, and her story is a masterclass in "Monetize Before You Make It" and the power of community-driven marketing. If you’re ready to ditch the overwhelm and discover how to build a business that lights you up, and your audience too, then you’re going to love Elizabeth’s Digital CEO Success Story! My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at , and I’ll see you there. Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @elizabeth.henson. We’d love to hear what resonated with you the most. In this episode you’ll hear: The power in launching a beta program and validating your offer with real-time feedback, as demonstrated by Elizabeth's initial membership launch The true beauty she discovered in understanding the numbers and the metrics of her business and how her offers have evolved over time as a result What Elizabeth has done to shift her mindset and gain a greater connection with her audience A behind-the-scenes look at Elizabeth’s quantum leap to become the expert and embody what is taught in BBD How breaking down complex processes into simple, repeatable steps, like is done is BBD, can empower others to achieve success What happened when Elizabeth started focusing on self-development and changed her relationship with time For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36135360

Episode 749: From Data to Dollars: The Metrics That Move the Needle 04/14/2025

Episode 749: From Data to Dollars: The Metrics That Move the Needle Numbers are a language, but how well do you really know your metrics? To be successful in business you absolutely must know your numbers, and a common theme we see in successful Digital CEOs is that they not only know their numbers, but they know them inside-out. In this episode, we dive into the math and the nitty gritty of numbers, and reveal what you need to understand about your metrics on both the micro and the macro levels of your business to start turning that data into dollars. Numbers don’t lie, and knowing how to assess and properly use just a few of the key metrics we talk about today can be both business, and life-changing! My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at , and I’ll see you there. Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most. In this episode you’ll hear: A deep dive into the key metrics on a micro-level and why Earnings Per Lead (EPL) is the “holy grail” number to always be aware of How enhancements and changes differ in launch strategies, and the reasons that as Digital CEOs we always want to be doubling down on enhancements The importance of macro-level metrics like rate of growth and Customer Lifetime Value (LTV), and how these numbers can be used to indicate long-term sustainability and growth of your business The impact that building a business machine that performs well will have on one of your most important assets, your time How you can register for my free 3-day live training, Your First Digital Product, happening on April 22nd For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36109445

Episode 748: The Course Chronicles: Creating Interest (Episode 04) 04/11/2025

Episode 748: The Course Chronicles: Creating Interest (Episode 04) It’s time for the fourth installment of The Course Chronicles, where I document and bring to you, in real-time, my thoughts, processes and updates for our brand-new program that we’re creating and launching. Let me tell you, we are gaining traction and things are happening! In this episode, I reveal what I’m doing to create interest for this new offer, and more exciting developments including sign-ups to the waitlist. I hope you are enjoying this series and what I’ve been sharing these past few weeks, and that it gives you the permission to launch what it is you have on your heart and mind this year. You can do it! My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at , and I’ll see you there. Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most. In this episode you’ll hear: How I validated this new offer with a waitlist and what happened after I sent the first email What exactly I said to connect with my audience and drive action and waitlist sign-ups The importance of delivering tangible results to build a strong and authentic reputation, versus the fabricated online personas we see so often A breakdown of my minimalist launch plan that will focus on a single email with a direct link to a checkout page What to understand about the Minimum Viable Product (MVP) and promotion How you can register for my free 3-day live training, Your First Digital Product, happening on April 22nd For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36026755

Episode 747: Wednesday Weekly Win: What Happens When a 7-Figure Business Meets BBD? Kate Northrup Tells All - A Digital CEO Success Story 04/09/2025

Episode 747: Wednesday Weekly Win: What Happens When a 7-Figure Business Meets BBD? Kate Northrup Tells All - A Digital CEO Success Story Are you curious how a $97 course could pave the way to a multi-million dollar empire? Today, Jenni sits down with Kate Northrup, who shares how the tools in Business By Design refined her launch strategies, leading to dramatically increased results, even with an already successful product. This isn’t just a story of success; it's a blueprint for leveraging proven systems to elevate your digital business. If you're ready to see tangible results from proven strategies, this episode reveals how BBD can rewrite your business story too! Kate is hosting a stellar free training masterclass starting April 17th that's designed to help you begin to heal and transform your relationship with money. This is absolutely essential for every business owner and every entrepreneur, and I'd love to invite you to participate. You can register now to experience Kate's amazing transformative process at ! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @katenorthrup. We’d love to hear what resonated with you the most. In this episode you’ll hear: How Kate got her beginning in the digital world and her journey balancing motherhood and a thriving online business Why she credits outsourcing and business coaching as key factors in scaling The impact that combining intuitive business decisions with data analytics using the Digital CEO dashboard in BBD has made on Kate’s business The way she used the "pivot and pull" offer and how this launch strategy contributed to increased sales The power of feminine energy principles in business, and how they can lead to abundance and magnetic attraction Strategies for entrepreneurs to overcome scarcity mindsets and embrace abundance in their business What happens when Digital CEOs seize the opportunity to take action For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36020920

Episode 746: How to Get Good with Money: Rewire Your Body for Abundance (and Why Mindset Isn’t Enough) with Kate Northrup and James Wedmore 04/07/2025

Episode 746: How to Get Good with Money: Rewire Your Body for Abundance (and Why Mindset Isn’t Enough) with Kate Northrup and James Wedmore As entrepreneurs, money impacts every aspect of our businesses, from pricing, team expenses, taxes, and more. But true success goes beyond just having money; it's about fostering a healthy and abundant relationship with it. My special guest today is none other than Kate Northup, who is back on the podcast to talk everything money and how to heal your relationship with it. In fact, it’s almost impossible to have a thriving business without being good with money and keeping a focus on your relationship with it, which is what makes this conversation with Kate such an important one to be having! As we mention in this episode, Kate is hosting a stellar free training masterclass starting April 17th that's designed to help you begin to heal and transform your relationship with money. This is absolutely essential for every business owner and every entrepreneur, and I'd love to invite you to participate. You can register now to experience Kate's amazing transformative process at ! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @katenorthrup. We’d love to hear what resonated with you the most. In this episode you’ll hear: That everyone has money issues and the deep-seated feelings it often brings up in us Kate’s personal realization that led to recognizing her unhealthy patterns related to money How behaviors with money are not always logical and often stem from a person's nervous system A reminder to separate your self-worth from external validation and the role that feeling safe plays in this conversation about money How most of us were not taught how to fully process emotions in the moment, leading to accumulated stress that negatively impacts our financial behavior and decision-making Why it’s important to challenge the common belief that more money equates to more happiness Whether or not it is possible to reach our full earning potential without healing our money trauma What you can expect by attending Kate’s upcoming free money healing experience and who this training is for For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/36009720

Episode 745: The Course Chronicles: Crafting the Offer and the Strategy (Episode 03) 04/04/2025

Episode 744: Wednesday Weekly Win: How One Yoga Teacher Scaled a Simple Offer From the Mat to Millions - A Digital CEO Success Story 04/02/2025

Episode 744: Wednesday Weekly Win: How One Yoga Teacher Scaled a Simple Offer From the Mat to Millions - A Digital CEO Success Story Are your limiting beliefs secretly sabotaging your business growth? Ever feel trapped in the endless "hustle," chasing revenue without true fulfillment? In this Wednesday Weekly Win episode, we welcome Nathania Stambouli back to unpack her evolving Digital CEO Success Story and to share her insights. In this episode, Nathania opens up about how and when she realized things needed to change in her business, and the work she’s done to overcome the limiting beliefs that were holding her back. She also shares what she’s learned about the difference a team makes, choosing the right strategic investments for her business, and the big realization that “success” is not just about generating more revenue. If you're ready to challenge your assumptions and unlock a new dimension of entrepreneurial success, you’re going to gain a ton of value from this conversation with Nathania! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @yogiflightschool. We’d love to hear what resonated with you the most! In this episode you’ll hear: Nathania’s “breaking point” and what happened when she was able to overcome her self-limiting beliefs and fully embrace the power of delegation Where Nathania spends her time in her business today and the key lessons she has learned on her journey about trusting her team How she’s moving away from the pressure to constantly increase revenue and what is now being focused on instead Nathania’s experience using ketamine-assisted therapy as a tool for personal growth and the positive impact it's had on her life and business What the big shift from “doing” to “being” has looked like for her and the vision Nathania has moving forward in her business For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35964190

Episode 743: How to Tap Into a Whole New Level of Performance You Didn’t Know Existed with Dr. Don Wood 03/31/2025

Episode 743: How to Tap Into a Whole New Level of Performance You Didn’t Know Existed with Dr. Don Wood Do you suspect hidden blocks are sabotaging your own success? What if the key to unlocking your next level of performance wasn't more hustle, but healing from past trauma? Today, Dr. Don Wood returns to the podcast to dive even deeper into the profound impact of trauma (yes, even the "small stuff"—on your business, sales, and overall life). In this episode, you’ll discover how formative moments from your past might be distorting your present decisions and beliefs and Dr. Wood reveals how it is possible to overwrite those error codes faster and easier than you think!. Is it time for you to rewrite your story? If you are ready to tap into that dormant "high gear" within you and learn how to clear the generational patterns and trauma that hold you back, this conversation with Dr. Wood is a must-listen! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @drdonwood. We’d love to hear what resonated with you the most! In this episode you’ll hear: How unresolved trauma affects brain function and hinders peak performance, causing emotional and behavioral responses A real-life example that demonstrates significant performance improvements in athletes after trauma resolution That trauma is an event that dysregulates the nervous system, plus how to identify active trauma through emotional responses to past events The way that traumatic memories are stored in high definition and how they trigger real-time physiological responses, affecting current behavior and emotions How trauma can manifest as physical symptoms and a patented device Dr. Wood is designing to predict and prevent panic attacks The intensive, four-hour process he uses to help individuals release trauma and achieve lasting results An important reminder of the importance of addressing trauma to improve overall health, well-being, and performance For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35910485

Episode 742: The Course Chronicles: Revealing My New Program (Episode 02) 03/28/2025

Episode 741: Wednesday Weekly Win: How An ER Doctor Took Her First Digital Product From $0 To A $200k Launch In 2 Years With Tessa Davis - A Digital CEO Success Story 03/26/2025

Episode 741: Wednesday Weekly Win: How An ER Doctor Took Her First Digital Product From $0 To A $200k Launch In 2 Years With Tessa Davis - A Digital CEO Success Story Ready to get inspired? It’s Wednesday Weekly Win time! This week, we feature Tessa Davis, an ER doctor turned Digital CEO who leveraged what she learned in Business By Design and is now generating multiple 6-figures in revenue! Tessa's journey is a powerful example of how following a proven structure, then strategically refining it, can lead to remarkable results. Tessa shares what she has learned about launch optimization, community building, the power of mentorship and a whole lot more in this one. If you’re looking to build and scale a successful online business, Jenni gets all the nitty gritty from Tessa in this super inspiring conversation! Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO! Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @drtessardavis. We’d love to hear what resonated with you the most! In this episode you’ll hear: The amazing results Tessa achieved just 30 days after joining BBD by using “Monetize Before You Make It” What Tessa did to refine her launch process over 9 cohorts that led to consistent revenue growth and the strategies she used to increase her webinar show-up rates The key shifts she made with her ad focus to highlight audience pain points improvements to her landing page that made all the difference How Tessa built a strong community and celebrated her students wins along the way Why it’s been such a benefit for Tessa to have coaches and mentors with her on her journey Some of the big ways in which BBD has allowed more flexibility in Tessa’s personal life For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35867145

Episode 740: The Subconscious Voice Hack: How to Instantly Increase Sales & Impact with Tracy Goodwin 03/24/2025

Episode 740: The Subconscious Voice Hack: How to Instantly Increase Sales & Impact with Tracy Goodwin Have you ever stopped to consider how your voice can significantly impact your business? As I’ve seen myself by working with today’s guest, there are common vocal pitfalls that may be undermining your message and holding you back, and we want to change that. Tracy Goodwin helps entrepreneurs like you get the sales you deserve and the connection you desire using your most powerful tool– your voice. In this episode, she shares practical strategies that will help you to unlock your authentic voice, so that you can connect more deeply with your audience. Regardless of the level you’re at in your business, I can guarantee that you will benefit from this incredible conversation I had with Tracy, and after listening to what she has to say, that you will never look at your business, audience, content and sales strategy in the same way! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @captivatetheroom and @jeunejenni. We’d love to hear what resonated with you the most! In this episode you’ll hear: The concept of “voice masks” and what the data says happens when we remove them The role that the voice plays in the severe buyer trust problem that exists today What authentic and detached mastery of the voice really sounds like and Tracy’s insights on whether one can fake this A big tool that she uses in getting people out of the past and why it’s so important that we rewrite the stories we’ve been telling ourselves The different types of masks people wear and what Tracy does to prepare and invite others in from a voice perspective Actionable steps you can take to start getting out in front of the mask you may be wearing What Tracy’s thoughts are on AI and the surprising impact it has had on her own business For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35813000

Episode 739: The Course Chronicles: The Decision to Create a New Offer (Episode 01) 03/21/2025

Episode 739: The Course Chronicles: The Decision to Create a New Offer (Episode 01) Thinking of creating your first course, or maybe your next product or program? If so, you're going to love what I have for you today as I bring you the first installment of our brand new series, The Course Chronicles! This limited-run series will air for the next several weeks on the podcast as a journal or diary of sorts. In real-time, I’ll give my notes, thoughts and updates with you as I launch a brand-new program into the Universe - from idea to market. I plan this to be fun and organic, so if you have questions or comments, just shoot me a DM and I'll do my best to capture all of them and weave it into upcoming episodes in the series! Brandon Lucero’s FREE 3-Part Live messaging training is going on RIGHT NOW! Here’s what you’ll learn: How to align your ads, emails, and landing pages into one seamless conversion engine The Art of Turning Expertise and Information Into Messaging That Converts How to transform your expertise into messaging that creates those “aha” moments, sparking immediate action How to turn EVERY interaction—from emails to webinars—into a bridge from your audience’s current struggles to the transformation they need If you’re ready to upgrade your messaging and finally start seeing the sales you deserve, then Brandon’s FREE 3-Day Live Event is exactly what you need. Click to register. Also, for an exclusive opportunity to watch Brandon and I makeover your messaging in real time, join us for a LIVE Zoom call where we’ll choose someone like to coach and correct their messaging so it’s built to convert. So, if you would like the chance to get your copy critiqued LIVE with Brandon and myself, register . Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most! In this episode you’ll hear: The driving force behind this new offer and why now is the right time for me to say “yes” to the decision to launch it What’s even more important to consider than how well a new product or service will sell The role that your overall vision for life and business should play when deciding on creating and launching something new Where we are at right now in this process and a look at what we did to come up with an outline for the new course What the next steps are for us and the ways in which I am being held accountable For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35799725

Episode 738: Wednesday Weekly Win: Messaging, Mindset & Multiple Six- Figure Launches with Morgan Nolte - A Digital CEO Success Story 03/19/2025

Episode 738: Wednesday Weekly Win: Messaging, Mindset & Multiple Six- Figure Launches with Morgan Nolte - A Digital CEO Success Story We’re back with one of my favorite segments of the podcast - our Wednesday Weekly Wins! Today, Jenni has a conversation with Morgan Nolte, who helps postmenopausal women lose weight, keep it off and get healthy. With just one launch a year, Morgan is scaling her business to $200k a year, with much more to come! In this episode, Morgan reveals how she is transforming her marketing and messaging to achieve phenomenal growth. By displaying a “never quit” attitude and unshakable faith and belief in herself, we just know the sky's the limit for this Digital CEO. We’re excited to bring you this conversation with Morgan, as she shares the biggest lessons she has learned on her business journey! You’ll hear Morgan reference my good friend Brandon Lucero’s free training series that is happening right now, and in it, he breaks down his entire messaging and content framework so that you can stop the scroll, get more attention, and get people to take action. This is everything that you need to create content that converts! Brandon is going to blow your mind with what he has to share, and you're going to see how he uses content - in real time! How cool is that? To register for this free training and create an entire makeover to your messaging, head on right now to . We'll see you there! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @drmorgannolte. We’d love to hear what resonated with you the most! In this episode you’ll hear: Why Morgan decided to join BBD and what shifted for her business once she enrolled Her big takeaway from BBD on the importance of clear messaging and how refining it has been a continuous process for her What Morgan’s journey of building a team, outsourcing, and implementing systems from BBD to balance business growth with motherhood has looked like What led her to begin taking ownership of the business's finances, understanding P&L statements, and the impact this shift made on her business's profitability and growth Morgan’s daily practice of reading a personal faith formula to cultivate a positive mindset, guard against self-sabotaging thoughts, and maintain focus on her goals Her strategies for managing energy during launches, prioritizing self-care, and recognizing that income isn't solely tied to how many hours she works For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35762715

Episode 737: The Four Types of Content That Convert with Brandon Lucero 03/17/2025

Episode 737: The Four Types of Content That Convert with Brandon Lucero Are you ready to stop chasing sales and start attracting them? Unfortunately, just learning the latest TikTok tactic or Instagram trick isn’t going to cut it! Today, I’m joined again by the messaging maestro himself, Brandon Lucero, who reveals the four types of content that actually convert! In this episode, Brandon also shares the key mistakes entrepreneurs are making with their messaging, what content is working best for him right now, and he even presents a strategic plan for what to focus on if you are a newer Digital CEO looking to make a BIG impact. Ready to transform your words into a powerful sales tool? This conversation with Brandon is your definitive guide to do just that! If you enjoyed today's episode, I think you are going to absolutely love Brandon's free training series that just kicked off. In it, he breaks down his entire messaging and content framework so that you can stop the scroll, get more attention, and get people to take action. This is everything that you need to create content that converts! Brandon is going to blow your mind with what he has to share, and you're going to see how he uses content - in real time! How cool is that? To register for this free training and create an entire makeover to your messaging, head on right now to . We'll see you there! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @iambrandonlucero and @jeunejenni. We’d love to hear what resonated with you the most! In this episode you’ll hear: How to create demand for your offers by communicating in a way that gets people to automatically feel they need your solution Why speaking about the root cause too early can be a mistake and how to effectively bridge to it later in your messaging What the four essential content types are and how to strategically use them in your marketing The way to reframe your content pillars around problems and symptoms instead of solutions to create more relevant and engaging content How incorporating relevancy triggers like identity and problems can significantly boost your content's appeal Why authenticity alone isn’t enough to generate sales and what you need to be focusing on instead in your messaging A sneak peek at Brandon’s free 3-part live training and what you can expect by attending For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35655640

Episode 736: #BizTipFriday Edition: How to Create Killer Content for Instagram with Brandon Lucero 03/14/2025

Episode 735: From Followers to Fortune: Instagram Secrets from Stephen Jiroch and Giselle Langley That Took Them From 7-Figure Followers to 7-Figure Sales 03/10/2025

Episode 735: From Followers to Fortune: Instagram Secrets from Stephen Jiroch and Giselle Langley That Took Them From 7-Figure Followers to 7-Figure Sales As you know, I like to share inspiring stories of people who are absolutely crushing it with their online businesses, and this just may be the most incredible story that we’ve ever featured on this podcast! Today, you’ll discover how Stephen and Giselle from The Lovers Passport leveraged their organic Instagram content to achieve a $300,000 beta launch and then a $1 million follow-up with their new signature online program, The Creator Passport. In this episode, this power couple shares their secrets to monetizing social media, building a thriving online community, and scaling to $2 million in revenue in just 12 months with their latest offer. They share how to connect organic and short-form content to drive sales, leverage Instagram for massive business growth, build a powerful personal brand that converts, and what you can do to embrace new opportunities to scale your impact. This one is packed with so many actionable strategies, tips and tactics, proving that anything is possible with the right vision and execution. I learned so much from this conversation with Stephen and Giselle and I know that you will too, so let’s get started! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @theloverspassport @thecreatorpassport and @jeunejenni. We’d love to hear what resonated with you the most! In this episode you’ll hear: How Stephen and Giselle built a massive following on Instagram and then leveraged it to launch their successful online course, The Creator Passport What they did to achieve a $300,000 beta launch using organic strategies and the support of a mastermind group, and the huge milestone they passed with their latest launch A look at mindset and how a simple exercise at our mastermind helped Giselle set a $2 million goal that they’ll achieve within a year How Stephen and Giselle each leverage their unique strengths to create a successful partnership and the role that hiring and investing in a dedicated team has had in their massive growth The strategies they use for creating engaging content that resonates with their audience and drives sales, as well as their insights on forecasting trends The way Stephen and Giselle use personal touch points with their followers and why you should never underestimate the power of a voice memo Which specific numbers they track on social media and the one metric that will tell you if your messaging is on point or is missing the mar For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35544330

Episode 734: Harnessing the Secret Power of the Moon for More Abundance and Success with Ichel Francis 03/03/2025

Episode 734: Harnessing the Secret Power of the Moon for More Abundance and Success with Ichel Francis Are you aware of the moon cycles and what type of role they really play in all of our lives? Can we use the power of the moon to manifest more intentionally? Today, we answer these questions and so much more and dive into everything that is fascinating about the power of the moon, with my special guest, Ichel Francis. Are you aware of the moon cycles and what type of role they really play in all of our lives? Can we use the power of the moon to manifest more intentionally? Today, we answer these questions and so much more and dive into everything that is fascinating about the power of the moon, with my special guest, Ichel Francis. Ichel Francis is a Spiritual Guide & Mentor, Transformational Coach, & Moon Goddess. She helps ambitious visionary entrepreneurs and spiritual seekers overcome their fears, surrender, and reignite their life by helping them to tap into their intuition and discover their unique spiritual gifts. She has helped thousands of people release mediocrity and reach new levels of fulfillment and excellence through her Personal Power Retrieval Process. Ichel helps curious spiritual seekers step into and harness their personal power by balancing their divine feminine & divine masculine energy, and to connect to their higher self by showing them how to honor their own and natural cycles through moon & seasonal energy, and using ancient wisdom in remembering who they are so they can create the impact they are meant to create in this lifetime, and Ichel is also the host of The Aligned Alchemy Podcast. In this episode, we discuss the power of moon cycles and how they impact your energy, your emotions and even your business decisions, both big and small ones. You’ll learn why so many people resist slowing down, and how embracing the stillness will lead to greater success for you. Are you ready to unlock the ancient wisdom of the 13-moon calendar and reconnect with nature's rhythms? Tune in to explore these cosmic connections, harness the secret power of the moon and transform your approach to life and business! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @ichelfrancis and @jeunejenni. We’d love to hear what resonated with you the most! In this episode you’ll hear: Ichel’s journey of blending spiritual guidance with the practicalities of 3D responsibilities The significance of the 13-moon calendar, why it was replaced and what wisdom we lost in the process How you can track your own responses to lunar cycles and how your moon sign reveals deeper truths about your personality Tips for looking beyond the new moon and harnessing the power of all lunar phases The transformative benefits of quieting the noise, slowing down, and creating space for reflection and deeper connection to yourself and the Universe For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35474480

Episode 733: YouTube & Short Form Video & More with Mel Abraham 02/24/2025

Episode 732: MORE Million Dollar Messaging Hacks That CONVERT 02/17/2025

Episode 732: MORE Million Dollar Messaging Hacks That CONVERT Ready for more million dollar messaging hacks that are guaranteed to increase conversions? Today, I share four (plus one) invisible literary devices that will make you more money in 2025 and beyond, if you start to weave them into all of your messaging! If you haven’t yet heard last week’s episode, , I’d recommend listening to that one first, and together both of these episodes will have you on your way to crafting irresistible messaging that not only resonates, but also drives sales. Want even more help with creating your million dollar messaging? My Conversion Cards, featuring the 54 most powerful language patterns and communication tools (all in one deck!) can be yours now for only $47 plus shipping at . As well, you can grab our brand-new Hooks, Headlines & Subject Lines for only an extra $37 while you are there! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most! In this episode you’ll hear: The real reason why your business might be struggling and the three essential elements to master that will lead to explosive growth Why focusing on your messaging first is the key to creating a product your audience can't resist The answer to the age-old content question of how much content is enough, but not too much, for your free offers Why a bit of discomfort can be a sign you're on the right track with your messaging The power of specificity and using laser-focused messaging that resonates and converts What happens when you harness the power of even just one well-executed metaphor, and where not to place one A literary device that allows you to address potential objections and showcase the unique value you bring, without sounding salesy or aggressive The “PSP” framework and examples of how to use this tool when crafting your million dollar messaging For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35290215

Episode 731: How to Create Your Million Dollar Messaging 02/10/2025

Episode 731: How to Create Your Million Dollar Messaging Ever wonder why some marketing messages resonate deeply while others fall flat? Is it the product, the price, or is it something else? Effective messaging is a topic that most online entrepreneurs aren’t putting enough attention on mastering, and that’s going to change today! In this episode, I share an exercise I give my students that really demonstrates what's available for you with great messaging, as well as a game-changing framework that connects your audience’s desires with your offer, and so much more. If you’re tired of guessing about what your audience wants to hear, and you want to learn the art and science of million dollar messaging that truly connects and sells your products and services, then this is for you! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most! In this episode you’ll hear: What messaging is and why million dollar messaging isn’t about giving more value A powerful exercise designed to quantify the impact of great messaging and demonstrate the real power in mastering this skill The science of sequence and why the order of your messaging is of utmost importance What the “Triple Planetary Alignment” concept is and the reasons that you can’t afford to ignore these three things How great messaging will address the root cause of sales resistance and a reframe to see objections as valuable opportunities to connect with your audience on a deeper level The two core functions of effective messaging and how to strike the right balance between them Why storytelling is the most powerful literary tool that you have for impacting another person’s life, plus some ways that metaphors can be used to make your message more engaging and relatable For full show notes and links, visit: /episode/index/show/mindyourbusiness/id/35203725

Episode 730: 7 Traits of Highly Successful Online Entrepreneurs: Insights from Our Next Level Coaches 02/03/2025

The Mind Your Business Podcast

TOPICS