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How I Built It: $6M/Year Email AI Platform (Bootstrapped)
06/18/2025
How I Built It: $6M/Year Email AI Platform (Bootstrapped)
Alan de Souza built Reachbox.ai (Zapmail), an AI-powered cold email outreach platform offering email warmups, campaign automation, and lead enrichment. He scaled from zero revenue to $6 million ARR in just 18 months, serving 4,500 paying customers at $110 average revenue per user while growing 25% month-over-month with only 7.5% churn rate. His 27-person team generates $230,000 in revenue per employee, with 280 active affiliates driving 35% of all customers through a 20% lifetime commission program that pays out over $50,000 monthly. In this episode, Alan reveals how he added $5 million ARR in just 6 months using systematic customer feedback from 1,500+ conversations, why he still does 10 customer calls every day, and the exact affiliate strategy that turned his customers into a revenue-generating army earning lifetime commissions.
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