The Kurt & Kenny Podcast

With over 20 years combined experience running successful businesses, Kurt and Kenny have seen the good, the bad, and the ugly of entrepreneurship. Kurt is the straight-laced numbers guy who stays focused on the bottom line, and Kenny is the enthusiastic tech nerd who lives on the cutting edge. When they partnered up at the NeONBRAND Marketing Firm, their combined talents turned out to be the perfect formula for delivering exceptional results. Hear both weigh in on tough business challenges and get insider marketing tips each week on the Kurt and Kenny Podcast.

Ep 14: When It's Time to Say Goodbye 06/04/2018

Ep 14: When It's Time to Say Goodbye Breaking up is hard to do, but sometimes it must be done. When an employee is clearly unhappy, isn’t a good fit with your team, or needs to be terminated for other reasons, it’s time to end the work relationship. Often, we let these unhappy and nonproductive employees linger on because it’s so unpleasant to let someone go, but believe me, the alternative is worse. The kindest thing you can do is act quickly. In this episode, we’re talking about how to fire someone with class, grace, and guts. /episode/index/show/neonbrand/id/6666997

Ep 13: Return on SEO 05/28/2018

Ep 13: Return on SEO Google handles many billions of searches every day, and their entire job is to send all that traffic from their search results to someone else’s website. The goal of SEO is to get a little bit of that traffic to come to YOUR website, but is it worth the effort? If you’ve listened to this podcast before or you’re familiar with NeONBRAND, you already know we’re SEO guys. Obviously, we find it worthwhile. In this episode, we’ll start talking about the returns you generate when you rank well in search /episode/index/show/neonbrand/id/6592136

Ep 12: When Clients Go Bad 05/21/2018

Ep 12: When Clients Go Bad In every type of client work, you’re bound to run into the occasional nightmare client. In this episode, we’re talking about warning signs that you should probably turn down a client. We’ll also discuss what you should do if someone you’re already working with needs to let go, especially when it’s a delicate situation and you might need to take measures to protect your company. And of course, we’ll share a few stories of our worst ever clients for your listening pleasure. /episode/index/show/neonbrand/id/6591988

Ep 11: SEO, SEM, And Other Commonly Confused Terms 05/14/2018

Ep 11: SEO, SEM, And Other Commonly Confused Terms As a digital marketing agency, we meet with people all the time who tell us they need SEO for their business. When we actually sit down to talk about their goals, though, we find out that they’re using SEO as a catch-all term for anything from paying for clicks on Google to banner ads to social media marketing. That’s not actually what SEO means, though. In this podcast, we’re setting out to clear up some of that confusion. /episode/index/show/neonbrand/id/6549875

Ep 10: Insurance for Small Businesses 05/07/2018

Ep 10: Insurance for Small Businesses Trying to implement insurance plans in your small business can be super intimidating, but it’s probably not as hard as you think. How soon is too soon to introduce an insurance plan for your team? How do you choose the right plan? We’ve brought in a long-time friend, Makeli Scholer of AMS Insurance, to talk about how to handle insurance for your small business. /episode/index/show/neonbrand/id/6549868

Ep 09: Coworking Cost Calculations 04/30/2018

Ep 09: Coworking Cost Calculations NeONBRAND grew up in coworking spaces, and now we (Kurt and Kenny) own Work in Progress Coworking in Downtown Las Vegas. Now that NeONBRAND has grown past the startup phase, we’re still headquartered in a coworking space and we have no intention of moving into a “real” office space in the foreseeable future. Obviously, we’re pretty positive about the whole coworking thing. Let’s talk about why. /episode/index/show/neonbrand/id/6518464

Ep 08: Kenny's Entrepreneurial Origins 04/23/2018

Ep 08: Kenny's Entrepreneurial Origins Each entrepreneur has an origin story, and this is Kenny's. In this episode, Kenny talks about his path to founding NeONBRAND, his top 3 failures, and his philosophy of unrealistic optimism that drives the NeONBRAND culture to this day. /episode/index/show/neonbrand/id/6462662

Ep 07: Kurt's Entrepreneurial Origins 04/23/2018

Ep 07: Kurt's Entrepreneurial Origins Every entrepreneur has a story to tell, and in this episode, Kurt tells his. He discusses his earliest business endeavors, his proudest moments, and how entrepreneurship has affected his family and relationships. If you listened to the last episode about NeONBRAND's origins, you'll find Kurt's entrepreneurial history interesting, though unsurprising. /episode/index/show/neonbrand/id/6462651

Ep 06: NeONBRAND Origins 04/16/2018

Ep 06: NeONBRAND Origins We've told a lot of stories about NeONBRAND in these podcasts, and in this episode, we decided to go a little deeper into NeONBRAND's history. Let's talk about how Kenny founded NeONBRAND to do social media marketing before that was even a thing, how Kurt ended up becoming the CEO, and some of the bumps and triumphs we've had along the way. /episode/index/show/neonbrand/id/6450558

Ep 05: The Dark Side of SEO 04/09/2018

Ep 05: The Dark Side of SEO Just this week, NeONBRAND fell victim to a SEO attack! Honestly, it's not as scary as it sounds. In this episode of the Kurt and Kenny Podcast, we talk about negative SEO and what you should do if it happens to you. /episode/index/show/neonbrand/id/6450548

Ep 04: Fakers Gonna Fake 04/02/2018

Ep 04: Fakers Gonna Fake There are a lot of excellent web-based businesses out there. There are also a lot of inexperienced, naive, or downright sketchy characters trying to make a quick buck doing “digital marketing.” Some online entrepreneurs mean well, but the entirety of their business experience comes from self help books. When you hire them, you’re essentially financing their education. A few websites are outright scams and should be avoided entirely. How do you spot a fake? /episode/index/show/neonbrand/id/6410479

Ep 03: Fast vs Fastidious 03/26/2018

Ep 03: Fast vs Fastidious Especially when you’re working on development projects, figuring out your delivery timeline can be tricky. Take too long, and you risk losing your client to someone who promises to get the work done faster. Promise a delivery date too soon, and you might end up cutting corners and doing less than your best work to try to get things done on time. How do you find the balance between working quickly and delivering quality end products? /episode/index/show/neonbrand/id/6388500

Ep 02: How sharp is the cutting edge? 03/19/2018

Ep 02: How sharp is the cutting edge? In this episode, we’re talking about technology adoption. When is it a good thing to stay on the cutting edge with your business tech, and when is early adoption an unnecessary gamble? /episode/index/show/neonbrand/id/6358194

Ep 01: Intangible ROI 03/12/2018

Ep 01: Intangible ROI Investing in your community may or may not produce an immediate financial ROI but there are lots of reasons why a business might spend time and money on things that don't have an immediate financial payoff. In this episode, Kurt and Kenny discuss the reasons why small businesses should or should not invest resources into activities with an intangible ROI. /episode/index/show/neonbrand/id/6341107

The Kurt & Kenny Podcast

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