New Media Lab with Robert Southgate

Welcome to New Media Lab with Robert Southgate, the podcast where media innovation meets practical strategy. Whether you're a content creator, entrepreneur, or marketing enthusiast, this show is your deep dive into the ever-evolving world of digital media, podcasting, publishing, and personal branding. Each episode features insightful discussions, expert interviews, and actionable advice — all served with a side of Pour Over Marketing, a signature segment brewed for creatives looking to market smarter, not louder. Hosted by Robert Southgate, a veteran in media and podcasting, this show delivers the tools, trends, and truths you need to thrive in the new media landscape. Plug in, pour a cup, and step into the lab — where creativity meets strategy.

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Gordon Rochford Interview Gordon Rochford – S2E7New Media Lab with Rob Southgate On this episode, Rob’s special guest Gordon Rochford from the Those Conspiracy Guys Podcast. Gordon's website: thoseconspiracyguys.com Gordon's Twitter: Contact Gordon at R Find our social media and directory links all in one place at Learn more, subscribe, or contact us at . You can write to us at [email protected] and let us know what you think. Please rate us and review the episode. It really helps other people find us. Thanks! SUPPORT SHOW BY SUPPORTING OUR SPONSORS Order our book Pod Life: Podcaster Stories When you shop at Amazon.com using this link, every dollar you spend supports our podcast network and doesn’t cost you a penny more. Hunt a Killer – Get 20% off on your first box with Coupon Code SOUTHGATE Tweaked Audio Headphones – Get 30% off, Free Shipping, and a Lifetime Warranty with Coupon Code – SOUTHGATE Support our the SMG Podcast Network on Patreon #podcast #business #marketing #socialmedia 00:00 - 05:24 This is a really difficult question. Oh that's a great question. That's a good question. That is a great question. That's a really good question. I love this question and i think this this really is going to help me kind of meditate and grow on it want to hear the answers checkout season. Two of new media lab with robert southgate new episodes leads every tuesday available on spotify. I tunes google podcast and wherever you subscribe to your favorite podcasts <music> welcome back to another episode of new media medialab. I've got a fan tastic episode for you today before we get into who my guest is. Let me introduce myself. I'm your host robert southgate southgate and i am so honored that you have decided to join me as promise last time. I have a great interview for you today. Some of you may know this person and for those of you that don't it is my pleasure to be the one to introduce you to him. My guest is gordon rochford from those conspiracy guys podcast. It is a fantastic show that is totally crushing it after my conversation with gordon i can see why this is the interview that i mentioned in the last episode as s. Having over two hours of additional content which i will be placing on our patriotic page for our subscribers what i pitched the idea of an interview to each of our guests i told him i had ten questions and that the total time commitment would be a maximum of maybe twenty five minutes. Gordon kept me on the phone for almost three hours and it was mind blowing he shared tips and secrets no-one else did he was so forthcoming and honest about his podcast journey. I couldn't imagine cutting him off one of the thing i'll tell you about gordon and his podcast those conspiracy guys is it completely ignores the rules and is unapologetic attic about it before we get to the interview. I do have a little business to take care of. I we have a patriotic page which i just mentioned where you can directly support this show and help keep us going every month. I share patriotic only content like the additional two hours of gordon's interview just for you. The patrons please please go to patriot dot com backslash new media lab and choose your tear. It's a great way to support the show and help keep the lights on here at southgate media group a show like this is best with the audience and host or engaged with each other in other words. Get in conversation with me either through email facebook twitter instagram patriotic or any place else you can find me. The email for this show is southgate small business at gmail.com. Send me your questions. Send send me your comments. I promise i will respond you can find new media lab on facebook by searching at new media lab xo or you can follow me on twitter at our southgate or an instagram at rob southgate. Our networks website is southgate. Media group dot com where you can find this as well as over the hundred other podcasts that i'm an executive producer on plus blogs videos and so much more finally follower newest endeavor on twitter at indie podcast project and be sure to use the hashtag support indie podcasts when posting your own shows or sharing anything. That's podcast related okay enough with the business. Let's get on with this interview so gordon. Can you describe your podcast. Yeah mytalk passes those conspiracy guys and it's a a conversational conspiracy show where we take some of the classic conspiracies like nine eleven sasquatch. Ask watch these <unk> usual fair. We also do political and cultural analysis on discuss it in a friendly forty forty eight manner and the humor in some of the topics is like the sugar to helps the medicine go down a roundtable discussion usually with three guests and <hes> there comedians for my old life a stand up comic in dublin city in ireland and the join me we have the <unk> roundtable discussion as easily casual conversational and <hes> some of the episodes go six seven hours which seems maybe manageable for for a podcast <unk> yet people seem to love and we get another little feedback people like the conversation they like the kind of casual nature of it and we like to delve deep into all the topics so we go into what's usually on the internet is our our main fair and if there's some books or some specific knowledge that we need to guess we go look in there so the remainder of the show is to take whatever is online and examined that run our bullshit meter over us to see if it's true or not true and at the end of the show at we get off the fence and give our own personal opinion union about the information that we have to find so it's a it's approachable. 05:24 - 10:35 It's functional. We ruin our browser history so you don't have to look up stuff like jimmy. Savile at bush end the conversation <unk> under discussion like the deep discussion and taken a pirate. These theories is what people really idiot joy. When did you start podcasting. I started the idea. Those conspiracy in mid don't twenty thirteen <hes>. That's where we were doing a show. I was already already given up. Stand up comedy. Eh i was itching to perform in some way shape or form on a <unk> the two original conspiracy as we all came together and started making this show ice tacked on my own in summer twenty thirteen and i started to produce the show learning how to make websites learning how to do with podcast learning about the industry at listening today of jackson's podcast on the podcast and pasolini as well and trying to figure out like what makes you need and equipment. Could we get away with <hes> because we didn't have. I didn't have much time working part time job at a phone store <unk> <unk> job as a traditional irish music at guides ramdan city so you know it was a weird time a climate for a whole year we launched in twenty twenty fourteen in september eleventh with show on nine eleven and into <unk>. The whole first season was over before the end of twenty fourteen so what's over just over four years doing it now and it didn't take off straightway. It has grown to a behemoth now. Are you a celebrity or are there any celebrity celebrities associated with your show. I don't think i'm a celebrity but i have been stopped in the street like a bunch of times. I'll be like only got you the guy from the tang and i'm like yes. Yes i am but i always take step back because we conspiracy finds it could end up being like allows nice which is like. I love you so much stop. I don't think i've ever heard love knife before today's daytime if they can't it if i can't have you nominee will stab stab stab i think now with the amount of people that listen listen for the amount of time that they do. I think of which classes some <unk> as some sort of celebrity yeah but i don't think of myself. I'm still doing sits around in my underwear like macomb podcasts when you started your podcast. I know that you're talking about the podcast part of it but when you started do you think you were a level of celebrity already. I don't think so at all because you said you end up comedy yeah but i mean like sixty <unk>. Sixty people knew who i was like. There's there's more. There's more people at <unk>. Acute style bookstore would have known me for being a stand up lenient. You're mostly friends and stuff you know in like zero capacity was as liberty when i started winning our first couple the twenty thousand downloads amount which is huge for a new show wanted to move with data is getting those emails at the standards audits is cool on it seemed like <unk> vindication stand up here in ireland and you're doing thirty or forty people. They didn't initially buy a ticket to see just you. It was more like a showcase type things so they show up in the news just general comedy happening so you were just like a pleasant or sometimes unpleasant surprise so you have to go there. You have to win them over. It's not like you know in america you go to a comedy show on you. Have you know go go to a comedy show in l._a. You might have as eason's ari is playing and you know him and he's like oh my god we gotta get tickets to go see he's marion. You're in a place where like in ireland it doesn't work. There's just some lad telling jokes dick and you know it might end up. It might end up making a fan or someone on twitter but there's no real infrastructure. Far are the creation of celebrity in stand up comedy in ireland's. Music may be little bit different but i don't think any way successful outside of the medium podcast <unk> for the production of media. Do you think gaining audience today is the same as when you started. I don't like gin audience scanning audience of the things that are universal universal across any you know media forget an audience if you have regularity of both production and quality if you have consistency of of boats lick release schedule and of of content quality <hes> the willingness to adapt and change if you're you're you're content is gonna stay the same forever. 10:36 - 15:25 It's going to grow too big for the pasta. That's in so you're gonna have to change. <unk> revolves slowly as somehow and realize that don't do that. Don't stay successful. You see that most <hes> in music music where you know the first is like roll and it's all in the garage man and the second tends to be more heavily produced and the tar a lot of intends to veer off into some other kind of genre and they'd be changed a little bit like dylan going electric this still feel so if you're not willing to do dash a <hes> you won't be new audience because the people who could be new come to join your show. That's the same old shit. I was listening to the tree years ago. I i was given this guy a chance. Also the people are getting older. So the longer you have a show electricity black podcasts for ten years so their fans may decide to listen to my twenty if it was like you know a beer and boobs as i called him a beer and boobs by castro it's just like tree fat white guys and they talk about comic books computer games tv shows and indeed reviewed whatever beer-drinking under like color so funny man like those shows peter off very quick because the people start listening to them at twenty by the time they're not. They're like this is blue shift that yeah yeah yeah yeah yeah. I'm i'm finished with that so if you're not willing to evolve and change and develop develop and grow the audience know for me i find that a common intake her and fostering reach tipping point so if you've read their wonderful the book the tipping point you he had tell you that at some point you don't have to do you don't have to enact that same. They don't have to do that still does the same way not to wholesalers hired so at the very restart we report you know social media post. I have what they call the integrated media so i had like it's a grand plans that ended up being way too much like i made a plan at the very start in that first year of five people's equals work like i i already had a whole production companies job in my head so like i wanted to put an episode on nine eleven. Let's and then have every points is like twenty points in that show that we talk about i wanted to have it's either a website article. Social media posts posting the source article got information from our a ah video x. going deeper into more the visual aspects of something like we were talking on the nine level on for example at the way the towers fall tulsa small coming at the site on the pike acid <unk>. It'd be better if he could look cat is happening while i'm describing go at the end of that video on youtube go and if you wanna hear is going to this in-depth head over to our podcast listen to the whole team so it's the youtube people people are being directed to the podcast podcast per being directed to youtube people who are looking stuff on google would find it into website and then there's the directed either youtube or to podcasts castillo is all this integration that i had been from the very very start. This is going to be a huge multi media. Yeah endeavor all podcast should try to at least have some element to that because if you're not podcast with no supporting the media the only way people are going to is going to be in their podcast up by typing in either. Your podcast name are the topic of your show so for the very start. I think a lot of our audience came in for the madeleine mccann case off you know about that. I don't know it's a little girl who went missing in in portugal in two thousand seven and it was a whole big thing about people think that her parents killed her and hid the body and there's this massive international her national search that still goes on today. It's like a gopher. A government saunderson give millions of pounds a year to the family to find this girl who disappeared more than ten years ago like it's the johnny gosh are jon benet ramsey no of portugal off the top of england because it was an english girl went missing portugal so that got us massive amounts of traffic he like huge amounts of traffic on the website so the websites post host was showing up at the top of our google searches when you typed in madeleine mccann hoax are madeleine mccann conspiracy which is a very popular term because it was still a popular case it was a hot topic topic and then that would drive people from that website into the show on when they get the shoulder like hey. 15:25 - 20:02 These guys are hilarious. What else at the so like if you were only available in <unk> are in the podcast search where you have to look at the height love your show and the titans of the show is sometimes are episode one one six. There's there's nothing in tight of to let you know what's in the show. Might maybe the description but descriptions would show up further down the search if you typed it into agents so it's like these kinds of things that you have to know and learn at the very start to get an audience straightaway so a lot of people would start to show. Its don't get a massive feedback because you know their egos. He goes said i should be getting one hundred thousand downloads not getting out of not doing this happens quite a bit and you've got you know what's it called podcast creek or whatever we're it really put a fight shows all right once a week and then like three weeks and then it's like five months and then you just don't put ghost you you yeah it's gone because they're not getting the numbers they deserve so for for our show at the stack was an awful lot of audience acquisition and retention by putting in different elements of media so people could cause. I knew the conspiracy has into their watching this stuff on youtube this huge long four five six hour documentaries and they want to be able to disseminate that information with someone so we do at florida we do the chewing and they can just swallow it as part of our podcast and now it's a big. It's a different story because there's people calling me up looking for interviews among other the shows. There's a bit of juice going on right so people know i have an audience. They want the non so we're cross pollinate and there's also like you know i've that'd be on national t._v. <unk> national radio here in ireland of been on loads of podcasts in america the u._k. In ireland as guest so i'm getting into all of those things on it's now more of that ah products that you either like or don't like it's not about me or it's not about break through us a orange color breaking through that kind of veil spiracy yeah the wall like yours. There's a whole veil just generally draft overall conspiracy podcasts and the one that pops out to you the most like i like the way those guys do so you can choose to take in last podcast on the left are if you wanted to hear tree lads make the books so we have a direct competition because it's a very similar flora greg howard with higher site chance he does one to one interviews with delays who write the books that we read and talk about it on our show. He's talking to the actual people you know and then you have the snowflake joe rogan. He gets people any get celebrities. Comedians in talk about the topics in the clinton learned format so it's like a different shade of conspiracy for everybody a now. That's where we're working on getting the audiences. This is diversifying. I'm still trying to make teased t._v. Try to make as pretty youtube channel. I branched out got into doing true crime because default under my rematch of conspiracy theory like i'm a analysis or whatever sure but they weren't strictly conspiracy conspiracy theories but i never wanted to be stricken series from this tax so i think to recap at consistent <unk> consistently improving moving quality <unk> sees the mikes were season to a little bit better seasons free way better and they were up to like pro level. Mike's but that comes with money only sold consistent quality improvement consistent innovation in the type of media product. Did you produce absolutely essential like if you keep doing the same show all the time. Maybe caroline are mac. Myron is an exception to the rule bush. Bush are johnny carson. You know david letterman. They're exceptions to the rule but if you're a podcast you're trying to maintain an audience attorney maintain interest you have to involve yourself and then for podcast and particularly irregular schedule so your tires tonight or montemar or whatever like. That's the thing when people know when they're getting if they expected they don't get you will lose audience and that's for a stat new podcast. That's hundred percent essential to success asked if you're not regular with it people think because they're not like the look on the have over a hundred episodes <unk> under like a release it when he is not stopping now. It's his full-time job bob but if you've only five episodes they're not going to invest. 20:04 - 25:01 They're trying if those ships are weeks apart. They're going to be like i dunno. It's like watching is like watching the first season of some ropy. T._v.'s like firefly or something like no one's going to watch firefly sees one now because they okay counsels yeah right. Nobody goes it is. They're like i mash so yeah. Consistency and improving quality is the main part right but getting audience what are three key things. You've done to grow your audience a stay true to myself and my own vision no matter what what people have said like audit shows too long are all you make too. Many dick jokes are <hes> you know changes to the way i like it out of the hundreds hundreds of thousands of people that could listen to it to be one cont. That'd be like on like this... /episode/index/show/newmedialab/id/10825574